tasmania tourism grants

Jeremy Rockliff

Premier of tasmania, 19 february 2022 peter gutwein, minister for tourism, tourism innovation grants open.

Tourism and hospitality operators are encouraged to apply for grants of up to $1 million to deliver projects which will drive visitation to regional parts of Tasmania. The Tourism Innovation Grant Program is now open, with the Tasmanian Liberal Government investing $8 million into the initiative. We know that our tourism and hospitality industries are vital to Tasmania’s future economic sustainability. The quality of our attractions and our unique experiences is what sets us apart from the rest of the world, and what has truly cemented Tasmania as a premiere travel destination. This Grants Program is aimed at supporting the growth of the sector by assisting in the development of contemporary and competitive Tasmanian tourism offerings. To be eligible, the offerings must be consistent with the goals of the T21 Visitor Economy Recovery Action Plan to increase visitor spending, grow the value of regional tourism and support new employment opportunities. Applications are now open and close 8 April 2022 and will be assessed through a competitive grants process. To apply or for more information visit www.stategrowth.tas.gov.au/thsu

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Tourism Innovation Grants open

20 Feb 2022 9:54 am AEST Date Time

Peter Gutwein,Minister for Tourism

Tourism and hospitality operators are encouraged to apply for grants of up to $1 million to deliver projects which will drive visitation to regional parts of Tasmania.

The Tourism Innovation Grant Program is now open, with the Tasmanian Liberal Government investing $8 million into the initiative.

We know that our tourism and hospitality industries are vital to Tasmania’s future economic sustainability.

The quality of our attractions and our unique experiences is what sets us apart from the rest of the world, and what has truly cemented Tasmania as a premiere travel destination.

This Grants Program is aimed at supporting the growth of the sector by assisting in the development of contemporary and competitive Tasmanian tourism offerings.

To be eligible, the offerings must be consistent with the goals of the T21 Visitor Economy Recovery Action Plan to increase visitor spending, grow the value of regional tourism and support new employment opportunities.

Applications are now open and close 8 April 2022 and will be assessed through a competitive grants process.

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22 Tourism Tasmania

Agency outline.

Tourism Tasmania’s purpose is to connect travellers culturally and emotionally with the State, drive visitation and lead a sustainable visitor economy that delivers social, environmental and economic value for all Tasmanians. A successful and sustainable tourism industry has benefits that are wide reaching, especially for Tasmania’s regional communities.

The market disruption from the COVID‑19 pandemic has been significant. Tourism Tasmania has played a leading and important role within the visitor economy to support industry recovery and rebuild demand. Despite the impact, the industry has not lost sight of its long‑term commitment to building a sustainable tourism industry for the benefit of Tasmania’s visitors and community.

The Tourism industry has set an ambitious goal of becoming a carbon‑neutral destination in just four years, which will set the State apart as a genuine leader in responding to climate change. Tasmania will be one of only a handful of jurisdictions in the world to achieve 100 per cent self‑sufficiency in clean, reliable and affordable renewable energy.

Over the next three years, Tourism Tasmania will focus on ensuring demand for visitation is rebuilt, access capacity is strengthened, economic sustainability of the industry is restored and strategic investments for the future are enabled.

The Agency contributes to the success of the visitor economy by celebrating Tasmania’s unique place and way of life through its brand platform and marketing program to connect meaningfully with customers and encourage travel to the State. It has a role in leading the T21 Visitor Economy Strategy planning and implementation on behalf of the Government, and for advocating and securing air and sea capacity to support both visitors and the community to travel in and out of Tasmania.

Tourism Tasmania will continue to work in partnership with the many stakeholders involved in the visitor economy and lead the implementation of the T21 ‑ Visitor Economy Action Plan 2020‑22 , on behalf of the Government to rebuild the tourism and hospitality industry to again contribute strongly to Tasmania’s economy, growing jobs for Tasmanians and increasing benefits for regional communities.

Tourism Tasmania is a State Authority operating under the Tourism Tasmania Act 1996 . The Agency supports the Minister for Tourism, Hon Peter Gutwein MP.

This chapter details Tourism Tasmania’s financial information for 2021‑22 and over the Forward Estimates (2022‑23 to 2024‑25). Further information on Tourism Tasmania is provided at www.tourismtasmania.com.au.

Key Deliverables

Table 22.1 provides a summary of the Budget and Forward Estimates allocations for key deliverables being undertaken by Tourism Tasmania.

Table 22.1: Key Deliverables Statement

Election commitments, king island golf tourism campaign.

This initiative will provide for a new golf tourism marketing campaign, targeting golfers from around the country to test their abilities at King Island’s world‑class golf courses, including Cape Wickham and Ocean Dunes, and to stay on to experience all the Island has to offer.

Regenerative Tourism Plan

This initiative will deliver a Regenerative Tourism Plan for Flinders Island. The Flinders Island Council will work with the local community to chart a course for how the Island can receive social and economic benefits from the visitor economy and consider ways to establish the Island as a carbon‑neutral destination. The Plan will preserve what makes Flinders Island special, while ensuring the local economy receives the benefits of a strong visitor economy.

Tourism Marketing ‑ Additional Funding

This initiative supports Tourism Tasmania to operate in a highly dynamic marketplace as the world recovers after the COVID‑19 pandemic and ensures it has the capacity to do so competitively and effectively. The additional funding for tourism marketing commences in 2022‑23 and effectively continues the additional fixed-term tourism marketing funding provided in the 2018‑19 Budget.

Tourism Master Plan

This initiative will progress a master plan that will consider the challenges and opportunities for the East Coast. The master plan will be formulated in collaboration with the Break O’Day Council, the Glamorgan Spring Bay Council, the East Coast Regional Tourism Organisation, and the East Coast community to achieve the very best outcomes for both visitors and locals alike.

Visitor Information Technology

This initiative will develop a world‑class visitor information technology model to enable travellers to be better informed about Tasmania. It will support the acceleration of the transformation of Tourism Tasmania’s digital marketing capability and Discover Tasmania website to deliver personalised and seamless digital experience to consumers and ease planning and booking. The project will also allow for the design of a digital ecosystem and the creation of digital tools to equip regional service providers with consistent and current information to share with visitors.

Output Information

The Outputs of Tourism Tasmania are provided under:

· Output Group 1 ‑ Tourism Tasmania; and

· Output Group 90 ‑ COVID‑19 Response and Recovery.

Table 22.2 provides an Output Group Expense Summary for Tourism Tasmania.

Table 22.2: Output Group Expense Summary

1. The increase in Tourism in 2021‑22 reflects expenditure of grant funding from the Australian Government’s Recovery for Regional Tourism Program, expenditure of tourism marketing funding that was reallocated from 2020‑21, and additional funding for 2021 election commitments.

Output Group 1: Tourism

1.1 tourism.

Tourism Tasmania’s purpose is to connect travellers culturally and emotionally with the State, delivering social and economic benefits shared with all Tasmanians.

This Output primarily undertakes a program of marketing activities that focus on building a strong distinctive tourism brand and delivering marketing campaigns to appeal to targeted customer segments. This is achieved through paid media activities, earned media opportunities and communicating directly with consumers through digital communication channels to ensure Tasmania’s marketing messages are optimised in key Australian and international markets.

The Output includes commercial marketing partnerships with carriers, retail travel networks, online travel retailers, and other distributors of Tasmanian tourism products to stimulate holiday sales and bookings to Tasmania.

This Output supports the development and growth of a strong regional tourism network and ensures that the future development and growth of Tasmania’s economy is matched with access capability. This Output also reflects the expenditure of funding from the Australian Government’s Recovery for Regional Tourism program.

Table 22.3: Performance Information

Source: Tourism Research Australia for International Visitor Survey and Tourism Tasmania for Tasmanian Visitor Survey .

1. Visitors to Tasmania travelling on scheduled air and sea services sourced from TVS.

2. Includes holiday and VFR (visiting friends and relatives) only, sourced from TVS. It does not include visitors to Tasmania for business, education or other purposes.

3. Includes holiday and VFR only, sourced from the International Visitor Survey. It does not include visitors to Tasmania for business, education or other purposes.

4. The T21 ‑ Visitor Economy Action Plan 2020‑22 published in August 2020 included an aspirational target of restoring the value of total visitor expenditure in Tasmania to $2.5 billion by December 2022. This is a new performance measure for 2021‑22.

5. The 2019‑20 figures only reflect nine months of the visitor data as the capture of TVS data ceased in late March 2020 due to the COVID‑19 pandemic.

6. The 2020‑21 actual visitor data was not available at the time of publication. This data will be published in the Tasmania Visitor Survey in October 2021.

7. The T21 ‑ Visitor Economy Action Plan 2020‑22 was developed to support the recovery of the Tasmanian tourism industry from the impacts of the COVID‑19 pandemic. The Plan outlined a scenario for recovery that strived to restore the value of visitor spending in Tasmania to pre‑pandemic December 2019 levels, or $2.5 billion by the end of 2022.

Detailed Budget Statements

Table 22.4: statement of comprehensive income.

1. The decrease in Appropriation revenue ‑ operating in 2022‑23 primarily reflects the completion of fixed-term funding for tourism marketing initiatives allocated in the 2018‑19 Budget, and the completion of 2020‑21 Budget initiatives and 2021 election commitments. The additional funding for the 2021 election commitment for tourism marketing commences in 2022‑23.

2. The increase in Grants and Supplies and consumables in 2021-22 reflects grant funding and associated expenditure for the Australian Government’s Recovery for Regional Tourism Program.

3. The decrease in the Comprehensive result in 2021‑22 reflects the timing of expenditure of the component of Grants revenue from the Australian Government’s Recovery for Regional Tourism Program that was received in 2020‑21 and will be spent in 2021‑22.

Table 22.5: Revenue from Appropriation by Output

1. The decrease in Tourism in 2022‑23 primarily reflects the completion of fixed-term funding for tourism marketing initiatives allocated in the 2018‑19 Budget, and the completion of 2020‑21 Budget initiatives and 2021 election commitments. The additional funding for the 2021 election commitment for tourism marketing commences in 2022‑23.

Table 22.6: Statement of Financial Position as at 30 June

1. The decrease in Other assets reflects revised estimates based on 30 June 2020 actuals.

Table 22.7: Statement of Cash Flows

1. The increase in Cash and deposits at the beginning of the reporting period in 2021-22 reflects the timing of expenditure of the component of Grants revenue from the Australian Government’s Recovery for Regional Tourism Program that was received in 2020‑21 and will be spent in 2021‑22.

Supporting our

Visitor economy.

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Get listed on ATDW

Register your business or event and receive free marketing exposure through our app and website and also other tourism websites.

Grants and Funding

There are a number of Industry Grants and Funding Opportunities now available to help support your business.

Regional Priority Projects

The Regional Priority Projects proposal is a combined investment of $61.5m to support the growth of sustainable tourism for the benefit of the local communities, visitors and our environment for the next ten years.

Industry Newsletters

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Jobs provided locally directly & indirectly via tourism industry

Visitors to East Coast in 2018. Average 3 night stay

Million local tourism industry value annually

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The Tasmanian tourism industry acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita / Tasmania. We honour 40,000 years of uninterrupted care, protection and belonging to these islands, before the invasion and colonisation of European settlement. As a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully. We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their elders, past and present. We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands. We respectfully ask that tourism be a part of that future.

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Minister for Trade, Tourism and Investment

The Hon Dan Tehan MP

Media Releases
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Additional $6 million boost for tasmanian tourism.

Media release

The Tasmanian tourism sector will get an additional $6 million boost from the Morrison Government, including funding to promote Tasmania as a premier winter tourist destination.

The Government is providing:

$2 million to support the Winter 2021 marketing program;
$2.8 million to drive investment in new agritourism experiences and leverage Tasmania's strengths in artisanal and small batch products and experiences;
$500,000 for Business Events Tasmania to target corporate decision makers to choose Tasmania as an event destination; and
$582,000 to train travel trade and media partners to increase visibility in domestic markets.

The funding was provided as part of a $13.5m allocation through the Recovery for Regional Tourism Initiative

Senator for Tasmania Jonathon Duniam said tourism supported around 15 per cent of total employment in Tasmania so it was vital to support its recovery.

“Australians want to come to Tasmania for a holiday, and we have seen that through the success of our Government's half-priced airfare offer with huge demand for cheap flights to Tasmania,” Senator Duniam said.

“Our Government is helping to attract more tourists to our state by supporting the unique appeal of a winter holiday in Tasmania and by helping to grow the size of our artisanal producer community.

Minister for Trade, Tourism and Investment Dan Tehan said Tasmania was well-placed to take advantage of domestic demand to attract new visitors that supported local jobs and economic growth.

“The best thing the Morrison Government can do for our tourism businesses is to get tourists back spending money,” Mr Tehan said.

“The additional $6 million for Tasmanian tourism complements the 800,000 half-price airfares we funded to get people back into tourist areas and spending money on holidays. “Australians are looking for unique tourist experiences and Tasmania has plenty to offer.”

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Tasmania targets electric vehicle tourism with new grants for chargers

August 5, 2021
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2 minute read
Petra Stock

With international tourism largely off the cards, the Tasmanian Government hopes a new round of grants targeting charging in regional areas and holiday destinations will boost its reputation among electric vehicle owners.

The state government has committed $600,000 towards a second round of its ChargeSmart Grants Program.

Until September 10, organisations like councils, community groups and local businesses can apply for grants of up to $50,000 to install fast charging stations and up to $2,500 for destination charging stations.

Tasmanian premier Peter Gutwein said, “we want to encourage even more Tasmanians and visitors to get out and explore Tasmania as we secure Tasmania’s future, and this program will boost our state’s reputation as a preferred tourism destination for electric vehicle owners”.

“When powered by our locally-produced renewable energy, electric vehicles can be cheaper to run, reduce transport emissions and improve air quality”, he said.

Clive Attwater told RenewEconomy the state government’s new grants round is “very thoughtfully focused at regional areas” providing electric vehicle charging coverage into tourist areas along Tasmania’s east and west coast.

Attwater is managing director of Electric Highway Tasmania, national vice-president of the Australian Electric Vehicle Association and a Tasmanian local.

“I would like to see the destination chargers being taken up by major attractions… like Port Arthur and some of the national parks”, he said.

Attwater told RenewEconomy that Tasmania probably has the best statewide coverage for electric vehicle fast charging and is already seeing strong interstate electric vehicle tourism. He said around 40 percent of drivers charging at Electric Highway Tasmania sites come from interstate postcards.

Electric Highway Tasmania received grants for a number of fast charging sites under the first round of the ChargeSmart funding in 2018-19.

The program has so far supported the installation of 14 fast chargers and 23 destination chargers.

Petra Stock is a Master of Journalism student who has worked in climate change, renewable energy and transport. She also works part-time in climate change for the Australian Conservation Foundation.

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