manchester united tour voucher

Manchester United Old Trafford Stadium Tour for Two Adults 1181034

Get an unparalleled insight into what happens backstage at the Theatre of Dreams. Walk in the footsteps of Manchester United’s greatest legends and see the club’s history brought to life. Sit in the North Stand and enjoy a fantastic view of Old Trafford and take your place in the manager's dugout. You’ll see all that goes on behind the scenes on match day with this guided tour. Your guide will share their extensive knowledge of the Red Devils and answer any questions you may have. Once the tour is complete, you will have unrestricted access to the club museum. It’s here that you can see the impressively full trophy cabinet, hear tales of players past and present and relive all the history of your club.

• A tour of Old Trafford for two adults
• Entry to the Manchester United Museum
• All our vouchers are fully flexible and can be redeemed against our huge range of experiences
• Your voucher is valid for two adults
• Tours are available week round, year round excluding match days, pre-match days and other selected event dates
• You will be on the tour with up to 34 other people
• The stadium tour will last between one and two hours after which you will be free to visit the club museum at your own leisure
• Minimum age: 16 years
• All dates are subject to availability
• Manchester - Greater Manchester (North West)

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Old Trafford Manchester United Stadium Tour for Two Adults

Get a glimpse of one of the world's most celebrated football clubs. The fascinating museum traces the club's rich history, from its founding year of 1878 to the present day. It features a state-of- the-art 3D hologram of Sir Alex Ferguson discussing his incredible career with Manchester United. Expect to gain an insight into the careers of key administrators, players and managers who have all played a huge part in creating the legend. Sit in the Sir Alex Fergusson Stand and get an incredible pitch view, plus visit the players' dressing room and go into the dugout. To conclude, experience the thrill of emerging from the players' tunnel. This is a winning day out for a Red Devils supporter.

• Enter the hallowed grounds of this iconic football club
• Visit the educational and interactive museum
• Sit in the Sir Alex Ferguson Stand, check out the dugout and dressing room
• Delight in the chance to walk out from the players' tunnel
• Availability Description This voucher is valid for two adults. Tours are available week round, year round excluding match days, pre-match days and other selected event dates. All dates are subject to availability.
• Participant Guidelines Minimum age: 16 years.
• Duration Please allow between one and two hours for the tour and then time to browse the museum at leisure.
• Numbers on the Day Share the tour with up to 34 other people.
• Dress Code Part of the tour is conducted outside, so please dress according to the weather.
• Other Info All our vouchers are fully flexible and can be redeemed against our huge range of experiences.
• Manchester - Greater Manchester (North West)

Manchester United Museum and Stadium Tour at Old Trafford

• Access parts of Old Trafford that are usually off-limits on a stadium tour
• An ideal choice for families and soccer fans
• Benefit from the insider knowledge of a guide
• Choose from several departure times throughout the day
• Professional guide
• 75-minute stadium tour
• Entry/Admission - Old Trafford
• Souvenir photos (available to purchase)
• Wheelchair accessible
• Confirmation will be received at time of booking
• IMPORTANT: Once confirmation is received customers must phone the museum to book their preferred time slot on +44 161 868 8000 (option 3)
• Please note: Your preferred time slot is subject to availability
• Children must be accompanied by an adult
• For a full refund, cancel at least 24 hours in advance of the start date of the experience.

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Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as wait time, length of visit, general tips, and location information.

Manchester United Museum and Stadium Tour at Old Trafford provided by Old Trafford

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Manchester United Football Club Stadium Tour with Meal in the Red Café

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Ticket details.

• Open-dated experience voucher valid for 12 months from the date of purchase
• Tour of Old Trafford
• Entry into the Museum
• Meal in Manchester United Red Café
• An annual pass to enjoy the museum and stadium tour for 12 months following your experience
• Cancellation indemnity

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Get closer to your club than ever before and enjoy a tour through Old Trafford’s exalted halls before taking your seats for a meal worthy of Man U themselves with this Manchester United Football Club Stadium Tour with a Meal in the Red Café.

Our guide to Manchester United Football Club Stadium Tour with Meal in the Red Café

You’ll get to retrace the steps taken by some of the club’s greatest legends as you’re guided from the Alex Ferguson Stand down to the dugout through the Players’ Tunnel and the home dressing room. You’ll have an informative tour guide with you to answer any burning questions you may have, and at the end of the tour, you’ll be able to take your time going through the extensive collection of club memorabilia in the Manchester United Museum.

Before or after your fascinating tour you’ll also be able to treat yourselves to a meal courtesy of the Manchester United Red Café, where there’s something for everyone with plenty to get your mouth watering. Be sure to keep an eye on the door – you never know who might walk in!

Your experience will include both a stadium tour and visit to the museum featuring:

• The Sir Alex Ferguson Stand – prepare yourself for a breathtaking look inside Old Trafford. Feel the passion as you enter centre stage at the Theatre of Dreams
• Dugout – Pace down the old players’ tunnel like the stars of matches gone by and imagine standing by the team's manager
• Players’ Tunnel – Feel what it’s like to stand in the players’ tunnel let your imagination run free as you look over the perfect green pitch
• Dressing Room – Sit at the peg of your favourite player and imagine what it would be like to be a part of the manager's team talk
• Museum – browse at your leisure and see the extensive trophy cabinet as well as the extensive collection of club memorabilia

This experience is a great idea for a gift, as you don’t have to commit the recipient to a particular date – the choice is theirs! A voucher which will be uploaded to your customer account.  Simply follow the instructions on your voucher to book your experience.  Your voucher is open-dated and valid for 12 months.

• The tour is available Monday to Sunday and must be booked at 11.00, 11.30, 12.00 or 12.30 with lunch to follow. All bookings are subject to availability.

3 hours and 30 minutes approximately.

Terms and conditions

Terms and conditions for manchester united football club stadium tour with meal in the red café.

• Minimum age: adults are deemed to be over 16 (under 18’s need parental or guardian consent), children are deemed to be 5 to 15.
• Wheelchair access and disabled facilities are available
• The experience content, equipment used and restrictions may vary
• Kindly note, tours do not take place on home match days or the day before a home European game. Tours and contents may sometimes be subject to late changes or cancellations.
• We recommend you book at least two weeks in advance to ensure that dates are available. All bookings are subject to availability.
• The stadium tours last approximately 1 hour 10 minutes and it is recommended you allow an additional 1 hour to enjoy your meal and 1 hour to visit the museum. You are able to visit the museum at your leisure before or after the tour. Please ensure you arrive for your tour in plenty of time. If your stadium tours booked after 15.00 you will need to view the Museum before the Tour.
• This experience is a great idea for a gift, as you don’t have to commit the recipient to a particular date – the choice is theirs! A voucher which will be uploaded to your customer account.  Simply follow the instructions on your voucher to book your experience.  
• Your voucher is open-dated and valid for 12 months. Please note you must have booked and taken your experience before the expiry date.
• A cancellation indemnity, subject to terms, is included with every voucher.
• Cancellation Policy: Experience vouchers can be cancelled with a full refund if cancelled within 30 days of purchase. Experience vouchers are non-refundable after 30 days of purchase and 100% cancellation charges will apply. Please note: A refund cannot be given for a Voucher which has been partially used.
• Please Note: It can take up to 72 hours to receive documentation
• Please do not book your transportation until you have confirmed your date of visit because the experience is subject to availability.

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Manchester United complain to Premier League about treatment of fans

United face Crystal Palace on May 6 – a bank holiday – making it impossible for fans to travel back to Manchester after the final whistle

Manchester United have written to the Premier League over fixture scheduling leaving a Bank Holiday travel nightmare for fans next month.

United will face Crystal Palace at Selhurst Park on May 6 at 8pm but the fixture is on Early May Bank Holiday and it will be impossible to travel back to Manchester after the final whistle. Fans have been offered free coach travel to London for the match.

“The role that match-going fans play in the success of the Premier League should never be overlooked or taken for granted, and scheduling fixtures without consideration on the impact of the fans often provides barriers to attendance,” said Rick McGagh, United’s director of fan engagement.

United also play in the FA Cup semi-final against Coventry on Apr 21, which is a Sunday, before the Palace fixture. The Wembley kick-off time of 3.30pm will also leave a headache for fans getting back to Manchester.

“We share your frustrations and appreciate the logistical difficulties that have been created for our fans by this fixture being scheduled for an 8pm kick off on bank holiday Monday in London,” read a statement from United.

“We want to inform you that we are writing to the Premier League to this effect and will be asking for greater consideration to be given to match-going fans when agreeing fixture schedules with broadcasters.

“To support our travelling fans, we are pleased that together with our partner Adidas, we are able to offer free coach travel for supporters making the trip to Selhurst Park from Manchester with our official coach partner, One Club United.”

Varane ruled out for three weeks

United’s injury crisis has deepened with Raphael Varane ruled out for the next three weeks of the end-of-season run-in.

The 30-year-old suffered the muscle injury against Chelsea a week ago and missed the 2-2 draw against Liverpool at the weekend, with scans ruling him out “for the next few weeks” according to the club.

He is set to miss the FA Cup semi-final against Coventry at Wembley on Apr 21 but there are hopes he will be back for the last matches of the season in May, with United chasing European qualification.

Erik ten Hag currently has Luke Shaw, Lisandro Martinez, Victor Lindelof and Anthony Martial on the sidelines, while Marcus Rashford came off against Liverpool. Jonny Evans also picked up a problem at the weekend and will miss this weekend’s clash against Bournemouth.

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• Manchester United Stadium Tour

Exclusive access to the players tunnel, dug-out, Sir Alex Ferguson stand and more..

Visit the famous Museum and Megastore

Enter the theatre of Dreams

Entertaining and knowledgable guides

• Immersive Tour of Stadium • Entry to the museum • Knowledgeable guides

Stadium & Museum Tour Details

The perfect day out for any United fan. First comes the Stadium Tour where an experienced guide will show you around the iconic football ground that is Old Trafford, and help you appreciate the unique atmosphere of the theatre of Dreams. The Museum is a must to understand the rich history of Manchester United.

What’s Included?

• A tour of Old Trafford stadium
• Entry into the museum
• Experience gift pack including personalised voucher and message card

What happens on the day?

Your experience will include both a stadium tour and a visit to the museum featuring:

• The Sir Alex Ferguson Stand – Take in the iconic and awe-inspiring stands
• Pitch-side Dugout – Warm up like a substitute or imagine you’re the manager
• Players’ Tunnel – Experience the thrill of entering the ground to the roar of the crowd
• Dressing Room – Sit under your favourite player’s shirt for photos
• Award-winning Museum – View famous trophies and a huge collection of club memorabilia

SAVE 22% TODAY

Use discount code STADIUM22 at checkout

Stadium & Museum Tour

Save 22% was £73   now £56.94, discount code stadium22.

*Add code at the checkout Payment section. Demo  

Tour & Meal + £9 pp

Family of 4, save 22% was £114   now £88.92, 1 adult & 1 child, save 22% was £57   now £44.46, save 22% was £37   now £28.86.

Age Details:

Children: 4-15

Infants: 0-3 (Free) No booking required.

On the stadium tour, you can soak up the atmosphere for spectators with a spectacular view from high in the stands. See the Home Dressing Rooms, get up close to the Dugout from where Sir Alex once commanded proceedings and is now vacated by Erik ten Hag.

Go down the Players Tunnel and feel the tension for the teams as they go out to be greeted by 76,000 fans.

After the tour, you can visit the Manchester United Museum.  You’ll learn the story of Manchester United from its lowly beginnings as a local railway team called Newton Heath LYR in 1878.

Follow the early troubles to become established in the football league, the inter-war years, and the rebuilding of the ground and club after the Second World War.

The Matt Busby era followed with the building of the Busby Babes team, then the tragedy of Munich. There followed another rebuilding by Sir Matt Busby and the introduction of great stars like Dennis Law, Bobby Charlton, and of course George Best. Manchester United’s first great European Cup win in 1968 was the climax to this era.

Then through the twenty-six-year history of United’s latest legend Sir Alex Ferguson.

Learn how he created a long line of Premier League-winning teams, and the introduction of such stars as Eric Cantona, Roy Keane, and Cristiano Ronaldo.

Participant guidelines

• Minimum age: 16 (under 18’s need parental or guardian consent)
• For one adult (over 16) and one child (under 16)
• Wheelchair access and disabled facilities are available

How long should I allow for this experience?

The stadium tours last approximately 1 hour 10 minutes and it is recommended you allow an additional hour to visit the museum. You are able to visit the museum at your leisure before or after the tour. Please ensure you arrive for your tour in plenty of time. If your stadium tours booked after 15.00 you will need to view the Museum prior to the Tour.

Additional information

Please take your voucher with you on the day. Once you have booked a time and date for your tour you will be sent a confirmation letter. Kindly present both your voucher and letter to the ground floor reception desk on entering the Sir Alex Ferguson Stand. Tours leave promptly from level 1 inside the museum.

The experience content, equipment used and restrictions may vary according to location.

What about insurance?

The centres contracted with us hold public liability insurance. We also hold contingency liability cover. You will not be liable for accidental damage to equipment, except where damage has been caused as a result of recklessness or wilful negligence.

A cancellation indemnity, subject to terms, is included with every voucher.

How it works

All you have to do is pay for the experience you wish to purchase and we’ll send a voucher and booking information to you or directly to the recipient, then you just need to check the info and book your experience.

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Create your own review

What can I say bout this tour it was amazing! Are tour guide really made it special for my children and us as adults 10/10 p.s Layton said thank you Paul for your badge you made his day and he loved his birthday surprise

Finally got the chance to make a tour of my beloved reds and what can I say... an incredible day. Our guide was extremely friendly and happy to answer my questions. Really impressive to see the stadium immaculate and empty - awe inspiring! Loved entering through the players tunnel to the sound of an excited home crowd... recording of course but still an amazing experience!

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Manchester United manager Erik ten Hag confirms plans for pre-season tour of United States

Man United will travel to the United States for their pre-season tour this summer for the second year in a row.

• by George Smith
• 18:00, 10 Apr 2024

Manager Erik ten Hag has confirmed that Manchester United's squad for this summer's pre-season tour of the United States will be made up of first-team regulars and youngsters with a point to prove.

United will return to the US for the second pre-season campaign in a row in July, facing Premier League counterparts Arsenal in their opening game of the tour at the SoFi Stadium in California on July 28. The Reds will then lock horns with Real Betis four days later at the Snapdragon Stadium in San Diego on August 1.

A youthful United XI played League Two side Wrexham at the Snapdragon Stadium on last summer's tour, losing 3-1. United's tour across the pond will conclude against Liverpool at the Williams-Brice Stadium in South Carolina on August 4.

READ MORE: United are doing what they should have done five years ago with restructure

READ MORE: I had Jude Bellingham signing in the bag for United - but two club icons did a rubbish job

As well as confirming that the squad he plans to select for the tour will feature a mix of youth and experience, Ten Hag , unsurprisingly, has confirmed that the United players who reach the latter stages of the European Championship and Copa America with their respective nations this summer will not be included. The finals of both competitions are penciled in to take place on Sunday, July 14.

"We have a strong first-team squad there with players that can present themselves to the fans, but especially to us," said Ten Hag, speaking to United's club website . "They have the levels to play in our team for next season.

"There will be a mix, with experienced players together with some young players. [The squad will be] as strong as possible, but of course the players who go far in the Copa America and the Euros will not be involved."

United's pre-season schedule is scheduled to get under way on July 15 against Rosenborg in Norway. It will mark the second year in succession the Reds have visited Norway for their pre-season opener, facing Leeds United in July last year.

Like last year, United will then return to the UK and face Rangers at Murrayfield Stadium in Edinburgh on July 20. Ten Hag's side faced Lyon at the same venue last summer.

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Premier League ticket prices are rising – but how do they compare?

“Away from home our fans are fantastic, I’d call them the hardcore fans. But at home, they’ll have their few drinks and probably their prawn sandwiches, and they don’t realise what’s going on out on the pitch.”

Roy Keane’s post-match comments in 2000 became infamous for digging out certain sections of the Old Trafford crowd.

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Yet fast-forward almost a quarter of a century and those fans wanting to spend money on a meal and a few drinks in a stadium are precisely the ones Premier League clubs are keen to attract.

As Sir Jim Ratcliffe, Manchester United ’s new co-owner, put it last month: “The future of football is not going to be you just go to a football match, you leave and you go home. The future — which they recognise at the Bernabeu and the Nou Camp — is that you provide more entertainment, it’s more of a campus. You have a bite to eat, you watch something on the screens, you do a bit of shopping.

“If people, instead of spending two quid on a burger at half-time, stay there for a couple of hours and spend £15, it’s win-win. The fans benefit because there’s stuff to do. The club benefits because they can buy better players.”

This gradual shift towards an American model where clubs value “dwell time” in a stadium — half of the 20 Premier League teams are now part or fully owned by Americans or U.S. companies — comes at a time of increased tension between supporters and clubs over rising ticket prices.

In recent weeks, protests have been staged at Tottenham Hotspur , Manchester City and Fulham , with fans accusing clubs of exploiting their loyalty during the cost of living crisis.

So with ticket prices under the spotlight, how does the cost and availability of a Premier League game compare to other sports?

Explained: How to build a football stadium

Premier League ticket prices have become a divisive issue as clubs toe a fine line between the need to appease a local and loyal fanbase while trying to entice a more global following and bring in extra revenue.

For many supporters, it increasingly feels as if the latter is winning out and the hike in costs is a tax on loyalty.

At the end of March, many Tottenham fans turned their back on the match against Luton Town on 65 minutes in protest at the club’s plans to remove concessions for new senior season-ticket holders aged 65 or over — and reduce the discount for those presently holding such concessions — from the 2024-25 season.

Tottenham already sell the second-most expensive season ticket in the country. A day later, at the Etihad Stadium, the Manchester City fans group, the 1894 , unfurled a banner saying: “Record profits but record prices. Stop exploiting our loyalty!” City are the world’s second-richest club according to Deloitte, posting record revenues of €826million (£706m; $885m) last season.

Earlier this season, Fulham fans protested before their match against Manchester United after the club charged £160 ($200) for seats in the Riverside Stand, while overall adult season ticket prices jumped 18 per cent in a year and now total as much as £3,000 (the most expensive in the country).

This came after 17 of the 20 Premier League clubs announced season-ticket increases for this campaign. For next season, Arsenal have raised season tickets by six per cent in the lower tier and four per cent in the upper tier (ranging from £1,073 to £2,050). Tottenham also increased season ticket prices by six per cent (ranging from £856 to £2,367), while Manchester United and Manchester City’s are going up by five per cent.

The Premier League stadium with a rooftop swimming pool

Brighton season tickets are rising between five and eight per cent, Brentford up 10 per cent, and Burnley ’s by more than that. On Merseyside, Everton and Liverpool are also putting up costs while some Aston Villa fans in the Holte End are having their seats removed to make way for hospitality.

At last night’s Europa League match against Atalanta , there were no flags on the Kop in protest against the two per cent rise in the cost of Liverpool’s season tickets and members’ tickets next season.

Fans feel frustrated as, according to Deloitte, matchday takings account for only 18 per cent of revenue for the world’s 20 richest clubs, far less than commercial (42 per cent) and broadcast (40 per cent) areas, with ticket prices an even smaller fraction of that.

“More and more fans are being made to feel like a customer instead of a supporter,” Dominic Rosso, vice-chair of the Chelsea Supporters’ Trust, said. “It feels that football is being stripped of its soul.”

Wary of profitability and sustainability rules (PSR) , clubs are looking for ways to cash in on lucrative high-end or premium tickets. For their match against Manchester United on April 4, Chelsea offered fans the chance to sit behind the home dugout for £5,000. Manchester City offer an ‘autograph’ package for £4,200 for a match that includes a meet-and-greet with a club legend, stadium tour and the chance to see players from the glass tunnel. West Ham have a £4,000 ticket that includes a helicopter ride over the capital.

For next season — and perhaps a sign of shifting times — Manchester City have created a flexi-gold ticket, which keeps a seat for a £150 membership fee, then gives the option of picking matches, paying full general admission prices.

Away from season tickets, the price to watch a regular Premier League match is also going up.

At present, home tickets cost somewhere in the region of £45-£60. However, especially at bigger clubs, they are extremely difficult to buy — and tend to float around in a close and trusted network of match-going family or friends. Away tickets are capped at £30; a hard-won concession fought for by fans.

The most expensive non-hospitality ticket at Liverpool, for example, is £60. At Manchester City, it is £75. The cheapest ticket in the division is for a very restricted (and for those with a local ‘L’ postcode) £9 ticket at Anfield, while the priciest (non-hospitality) is a £240 ticket at Chelsea’s plush Westview area.

Buying a paid membership (around £30-£60 a year) is essential to purchasing a ticket at many clubs, particularly the biggest names. At these clubs, tickets rarely, if ever, go on general sale to non-members for Premier League games.

In La Liga , the average lowest price of a ticket is €37 while the highest is €91. The league’s most recognisable names — Real Madrid , Barcelona and Atletico Madrid — have memberships but around half do not, and it’s generally easier to buy a ticket for a match in Spain. Serie A in Italy tickets can be even cheaper (as little as €10 at Empoli, to around €40 at Lazio) but it’s tough to purchase tickets at iconic grounds such as San Siro for AC Milan and Inter Milan , and the Allianz Arena for Juventus , where there’s always high demand.

As with most of the bigger clubs in England, tickets to watch a popular Bundesliga teams (a league known for its relative affordability) rarely appear on general sale and are only available to season ticket holders or members. However, the cheapest season ticket in the league is €250 at Wolfsburg and the most expensive is €978 at Cologne.

This can all feel confusing to overseas fans who are often surprised by the modest price of Premier League tickets, especially when compared to some other sports, but taken aback by the lack of availability.

In American sports, the dynamic pricing structure means tickets can often be bought on the day for most games, albeit for a hefty amount.

It is against that backdrop that clubs are keen to create more of an American-style matchday experience for supporters, with Tottenham the envy of other Premier League owners .

Spurs bring in close to £6million every match, whereas their old White Hart Lane stadium would bring in on average £1m per home game. The stadium is better equipped with bars than anywhere else in the league.

Building Tottenham Hotspur Stadium: The toll on Levy, staff and the club

They also host music concerts — they had five nights of Beyonce at the end of last season — and have a 10-year agreement to host NFL matches, with Spurs receiving a hire fee for every match. They also take a cut of the millions of pounds of food and drink revenue — roughly three times higher than it would be for a Tottenham game — from these events.

This has led to accusations Tottenham are putting the squeeze on season ticket holders as they seek to attract a more transient crowd, who are happy to spend more in the ground.

However, manager Ange Postecoglou defended the club’s approach last month when a reporter asked if tourist fans could be considered “plastic”.

In response, he said: “That’s really harsh. I’m probably ‘plastic’ and ‘touristy’ because I came from the other side of the world, (but I was) really passionate about football, and if I could get access to see a Premier League game that was the world to me.

“So to label people ‘plastic’ or ‘tourists’… I don’t think that’s fair just because people live on the other side of the world. This football club has supporters all over the world. It has supporters all over the UK who don’t always get access to the games and we should always accommodate them.”

'I actually started supporting Spurs in 2010' - watching Son Heung-min in South Korea

How does this stack up against other sports?

Much like the Premier League, the cost of watching other elite sports continues to rise, with concerns it’s becoming a preserve for the wealthy.

The cheapest ticket for England ’s rugby union match against New Zealand at Twickenham on November 2 is £99 for an adult, with the most expensive £229. For England’s Six Nations campaign this year, a standard premium was £194, with the cheapest (category 4) priced at £85.

It’s a similar tale at Lord’s this summer to watch England cricket in their Test series against the West Indies and Sri Lanka, with tickets costing £115 or £125 for the day. The cheapest ticket on Centre Court at Wimbledon this summer is £70 for the first two days (sat in the back six rows), rising to £275 for the women’s and men’s finals. A ground pass ticket to watch matches on the outside courts is £30.

In Formula One, a ticket to watch the first practice session at Silverstone was £50 in 2019, now it’s £169. The race itself costs £364.

Meanwhile, tickets for the Olympics athletics finals at Paris’ Stade de France this summer are €990 for the Category First seats and €690, €385, €195 or €85 for Category A-D tickets.

By comparison, in America, many sports operate “dynamic pricing models”, which work similarly to airlines and hotels.

This means prices fluctuate according to supply and demand, so you might be able to buy very cheap tickets to a low-profile fixture but if you want good seats to a big game you could end up spending hundreds or even thousands of dollars. This also means tickets can often be purchased on the day for most games.

In the National Basketball Association (NBA), for example, there are more tickets on sale to the public, fewer season tickets and more that go on the secondary market.

Prices vary according to factors such as the opponent, seat, location and the specific package used to purchase a ticket (eg, whether it’s a single game, part of a 10-game plan or a full 41-game plan) and whether the ticket was bought on Ticketmaster or a secondary market. For example, tickets to watch the Boston Celtics in the first round of the NBA play-offs are currently available to buy as a ‘verified resale ticket’ with a range between $139 and $2,490.

In fact, the draw to watch generational talents such as Caitlin Clark for the Iowa Hawkeyes meant tickets for the women’s championship this year cost twice as much as the men’s on average, reaching as high as $11,000.

Meanwhile, the average ticket price in the National Football League (NFL), which has the same dynamic pricing model, was $120 last year, according to Statista, and there’s been a steady rise in cost over the last 15 years.

A separate report, by Team Marketing, estimated it would cost $631 to take a family of four to a game and buy food, two souvenirs and a parking spot. Major League Baseball (MLB) tickets increased 3.5 per cent to an average of $37 in 2023. It costs $266 to take a family to a game.

So when matched up against other sports, the Premier League may appear competitively priced.

However, as costs continue to rise and more protests are staged, there’s a sense we’re reaching a crucial junction in what some people feel is a fight for the soul of football.

(Top photo: Adrian Dennis/AFP via Getty Images)

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Tom Burrows is a football news writer for The Athletic UK. He was previously a staff editor for almost three years. Prior to that, he worked on news and investigations for national newspapers. Follow Tom on Twitter @ TBurrows16