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Tourism and Rural Development

  • All Regions
  • 29 Sep 2020

Tourism’s many benefits must be felt outside of urban areas for the sector to fulfil its potential to provide opportunities for all: That was the key message of World Tourism Day 2020 as UNWTO united the global community around the theme of “Tourism and Rural Development”.

Around the world, tourism is a lifeline for rural communities, providing jobs, supporting rural businesses and protecting natural and cultural heritage. World Tourism Day 2020 emphasized the role the sector will play in helping rural areas recover from the impacts of the COVID-19 pandemic and build for the future.

Messages promoting the day were shared by the Secretary-General of the United Nations, António Guterres, His Holiness Pope Francis , UNWTO’s network of Ambassadors, including Spanish football star Iker Casillas, heads of Government including Spain’s Prime Minister Pedro Sánchez, and UN agencies and international organizations, from UNESCO and ITC to the OECD and IATA.

‘A lifeline for rural communities’

Tourism has proven to be a lifeline for many rural communities, but its true force still needs to be fully deployed

UNWTO Secretary-General Zurab Pololikashvili said: “Tourism has proven to be a lifeline for many rural communities, but its true force still needs to be fully deployed . This World Tourism Day highlighted our sector’s unique ability to reach those who would otherwise be left behind, providing opportunities for all, transforming lives and protecting the cultural heritage that makes us human.”

The celebration was hosted by the MERCOSUR nations (Argentina, Brazil, Paraguay, Uruguay and Chile as associate member), the first time in the 40-year-history of history of the international day of observance that hosting duties have been shared.

Ministers show shared commitment

Germán Cardoso, Minister of Tourism for Uruguay, highlighted rural tourism’s importance for helping countries diversify their markets, noting it offers “sensitive and emotional experiences” for visitors alongside its benefits for the communities themselves. The Minister of Tourism for Argentina Matías Lammen noted that “tourism in South America is regional…whoever visits us usually visits more than one country”, making a joined-up approach to building a “greener future” essential. Marcelo Alvaro Antonio, Minister of Tourism for Brazil, singled out the importance of innovation and investment and the “power of ecotourism and adventure tourism”. For Paraguay, Minister Sofía Elizabeth Montiel de Afara, reaffirmed her government’s “commitment to the Goals of the 2030 Agenda for Sustainable Development”, and its emphasis on working with local communities. The Under-Secretary of Tourism for Chile, José Luis Uriarte, similarly pledged to use tourism to “support rural communities suffering from the economic and social repercussions of this pandemic.”

Taking part in the round-table discussion that followed were Mario Alberto González Sanchez, Director of Mexican Secretariat of Tourism, and the Chilean chef and UNWTO Special Ambassador, Pilar Rodriguez. Joining them were Lisandro Menu-Marque, Director at Globalia, and Shannon Stowell, CEO of the Professional Adventure Travel Association and the Adventure Travel Fund of the USA.

UNWTO: Guiding recovery and rewarding innovation

UNWTO used the occasion of World Tourism Day to launch its new Recommendations on Tourism and Rural Development . The new publication outlines the key steps destinations can take to fully harness the potential of tourism to help drive social and economic recovery outside of urban areas.

Recognising the important role new ideas and technology will play in this, UNWTO also announced the winners of its Rural Tourism Innovation Competition. Organized with the Government of Spain, Google Spain and the Federation of Rural Women’s Associations (FADEMUR). The competition attracted more than 130 applications from across Spain. Almost half of applications (43%) were put forward by women. My Street Book won the prize in the Innovation category, and the winner of the prize for the start-up with the biggest social impact was Van Woow .

Related Links

  • Download the press release in PDF
  • World Tourism Day 2020
  • Recommendations on Tourism and Rural Development
  • World Tourism Day: UNWTO Secretary-General Official Message
  • World Tourism Day: UN Secretary-General Official Message

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  • Rajasthan Cabinet approves rural tourism scheme, amendment to service rules

The Rajasthan Rural Tourism Scheme will create employment opportunities in the villages and protect the handicrafts industry by establishing rural guest houses, agricultural tourism units, camping sites and caravan parks. At the same time, the scheme will acquaint domestic and foreign tourists with Rajasthan's rural culture. The Cabinet also approved the Rajasthan Homeless Upliftment and Rehabilitation Policy, 2022.

new rural tourism policy

  • Updated On Nov 25, 2022 at 10:32 AM IST

new rural tourism policy

Rajasthan witnesses 90.4% increase in domestic tourist arrival compared to last year

​​The tourism department told a review meeting held under the chairmanship of Chief Minister Ashok Gehlot recently said that there has been an unprecedented increase in the arrival of tourists in the state after the Coronavirus pandemic.

  • Published On Nov 25, 2022 at 10:22 AM IST

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new rural tourism policy

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    UNWTO Identifies Priorities for Boosting Rural Tourism Potential. All Regions. 17 May 2023. UNWTO has launched a new report to determine the status of rural tourism in its Member States and identify the main challenges and opportunities of tourism as a driver for rural development from a policy perspective.

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    population towards urban areas creates new dynamics that offer opportunities for a fresh look and to re-think how to better enhance these urban-rural linkages. 2020 marks the 'Year of Tourism and Rural Development', a theme shared with this year's World Tourism Day. The sustainability of tourism in rural areas will

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    Tourism and Rural Development. Tourism's many benefits must be felt outside of urban areas for the sector to fulfil its potential to provide opportunities for all: That was the key message of World Tourism Day 2020 as UNWTO united the global community around the theme of "Tourism and Rural Development". Around the world, tourism is a ...

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    Rural tourism policies in the countries that responded to the survey cover a wide spectrum of approaches and areas of impact. These policies commonly include effective management and preservation of natural and cultural resources, as well as the creation of economic and social benefits for rural populations.

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    It serves as a global forum for tourism policy issues and a practical source of tourism know- ... 2 permanent observers and over 500 Affiliate Members. World Tourism Organization www.unwto.org TOURISM AND RURAL DEVELOPMENT: UNDERSTANDING CHALLENGES ON THE ... The 2018 Revision (ST/ESA/SER.A/420), UN, New York. Figure 1.1 Share of world ...

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    In the literature, rural tourism has been shown to bring bene ts such as stimu-fi lating economic growth (Oh, 2005), strengthening rural and regional economies (Lankford, 1994), alleviating ...

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  15. Tourism and Rural Development: A Policy Perspective

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    Acts, Policies and Schemes. Office Order regarding formation of Film Tourism Facilitation Cell in order to encourage film tourism in state. Order Regarding Rajasthan Tourism Unit Policy, 2015 Dated 09.03.2023. Rajasthan Rural Tourism Scheme-2022. SOP of Rajasthan Film Tourism Promotion Policy,2022. Entitlement for industrial benefits to Tourism ...

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    Rural tourism is multi-faceted and entails agricultural tourism, cultural tourism, nature tourism, adventure and ecotourism, which are all closely aligned. 1.2. Rural Tourism - an opportunity to promote sustainable and responsible tourism There is an increasing trend of 'experiential tourism' to know new things and

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    Since some of the recommendations related to Rural Tourism development in the last National Tourism Policy document invited criticism from some quarters, the Ministry of Tourism has tried to play safe while drafting the National Strategy and Roadmap for Rural Tourism that is currently placed for stakeholders' feedback. The new strategy document, while leaving the tricky subjects of products ...

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    Provision for Establishment and Operation of Rural Tourism Units. Under the Scheme, agro tourist units will be permissible on minimum 2000 square meters and maximum 2 hectares agriculture land, camping units and caravan parks will be permissible on minimum 1000 square meters and maximum of 1-hectare agricultural land will be allowed.