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Tourism and Rural Development
- All Regions
- 29 Sep 2020
Tourism’s many benefits must be felt outside of urban areas for the sector to fulfil its potential to provide opportunities for all: That was the key message of World Tourism Day 2020 as UNWTO united the global community around the theme of “Tourism and Rural Development”.
Around the world, tourism is a lifeline for rural communities, providing jobs, supporting rural businesses and protecting natural and cultural heritage. World Tourism Day 2020 emphasized the role the sector will play in helping rural areas recover from the impacts of the COVID-19 pandemic and build for the future.
Messages promoting the day were shared by the Secretary-General of the United Nations, António Guterres, His Holiness Pope Francis , UNWTO’s network of Ambassadors, including Spanish football star Iker Casillas, heads of Government including Spain’s Prime Minister Pedro Sánchez, and UN agencies and international organizations, from UNESCO and ITC to the OECD and IATA.
‘A lifeline for rural communities’
Tourism has proven to be a lifeline for many rural communities, but its true force still needs to be fully deployed
UNWTO Secretary-General Zurab Pololikashvili said: “Tourism has proven to be a lifeline for many rural communities, but its true force still needs to be fully deployed . This World Tourism Day highlighted our sector’s unique ability to reach those who would otherwise be left behind, providing opportunities for all, transforming lives and protecting the cultural heritage that makes us human.”
The celebration was hosted by the MERCOSUR nations (Argentina, Brazil, Paraguay, Uruguay and Chile as associate member), the first time in the 40-year-history of history of the international day of observance that hosting duties have been shared.
Ministers show shared commitment
Germán Cardoso, Minister of Tourism for Uruguay, highlighted rural tourism’s importance for helping countries diversify their markets, noting it offers “sensitive and emotional experiences” for visitors alongside its benefits for the communities themselves. The Minister of Tourism for Argentina Matías Lammen noted that “tourism in South America is regional…whoever visits us usually visits more than one country”, making a joined-up approach to building a “greener future” essential. Marcelo Alvaro Antonio, Minister of Tourism for Brazil, singled out the importance of innovation and investment and the “power of ecotourism and adventure tourism”. For Paraguay, Minister Sofía Elizabeth Montiel de Afara, reaffirmed her government’s “commitment to the Goals of the 2030 Agenda for Sustainable Development”, and its emphasis on working with local communities. The Under-Secretary of Tourism for Chile, José Luis Uriarte, similarly pledged to use tourism to “support rural communities suffering from the economic and social repercussions of this pandemic.”
Taking part in the round-table discussion that followed were Mario Alberto González Sanchez, Director of Mexican Secretariat of Tourism, and the Chilean chef and UNWTO Special Ambassador, Pilar Rodriguez. Joining them were Lisandro Menu-Marque, Director at Globalia, and Shannon Stowell, CEO of the Professional Adventure Travel Association and the Adventure Travel Fund of the USA.
UNWTO: Guiding recovery and rewarding innovation
UNWTO used the occasion of World Tourism Day to launch its new Recommendations on Tourism and Rural Development . The new publication outlines the key steps destinations can take to fully harness the potential of tourism to help drive social and economic recovery outside of urban areas.
Recognising the important role new ideas and technology will play in this, UNWTO also announced the winners of its Rural Tourism Innovation Competition. Organized with the Government of Spain, Google Spain and the Federation of Rural Women’s Associations (FADEMUR). The competition attracted more than 130 applications from across Spain. Almost half of applications (43%) were put forward by women. My Street Book won the prize in the Innovation category, and the winner of the prize for the start-up with the biggest social impact was Van Woow .
Related Links
- Download the press release in PDF
- World Tourism Day 2020
- Recommendations on Tourism and Rural Development
- World Tourism Day: UNWTO Secretary-General Official Message
- World Tourism Day: UN Secretary-General Official Message
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- Rajasthan Cabinet approves rural tourism scheme, amendment to service rules
The Rajasthan Rural Tourism Scheme will create employment opportunities in the villages and protect the handicrafts industry by establishing rural guest houses, agricultural tourism units, camping sites and caravan parks. At the same time, the scheme will acquaint domestic and foreign tourists with Rajasthan's rural culture. The Cabinet also approved the Rajasthan Homeless Upliftment and Rehabilitation Policy, 2022.
- Updated On Nov 25, 2022 at 10:32 AM IST
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- Published On Nov 25, 2022 at 10:22 AM IST
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Tourism and Rural Development. Tourism's many benefits must be felt outside of urban areas for the sector to fulfil its potential to provide opportunities for all: That was the key message of World Tourism Day 2020 as UNWTO united the global community around the theme of "Tourism and Rural Development". Around the world, tourism is a ...
Rural tourism policies in the countries that responded to the survey cover a wide spectrum of approaches and areas of impact. These policies commonly include effective management and preservation of natural and cultural resources, as well as the creation of economic and social benefits for rural populations.
It serves as a global forum for tourism policy issues and a practical source of tourism know- ... 2 permanent observers and over 500 Affiliate Members. World Tourism Organization www.unwto.org TOURISM AND RURAL DEVELOPMENT: UNDERSTANDING CHALLENGES ON THE ... The 2018 Revision (ST/ESA/SER.A/420), UN, New York. Figure 1.1 Share of world ...
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In the literature, rural tourism has been shown to bring bene ts such as stimu-fi lating economic growth (Oh, 2005), strengthening rural and regional economies (Lankford, 1994), alleviating ...
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This paper uses the lens of place as a research perspective and examines tourism-oriented rural places remaking. This paper uses S Village, China as a case study to discuss how smallholders cope with changes in the experience, significance and importance of rural place in order to adapt to the new rurality that has emerged through the tourism ...
Rural tourism (RT) is not a new concept in the literature with case studies dating from the late nineteenth century (Gao & Wu, 2017; Perales, 2002). ... and local communities. The proposed policy recommendations aim to strike a balance between tourism development and environmental conservation, ensuring the long-term sustainability of coastal ...
Tourism and Rural Development: A Policy Perspective. Tourism has high potential to stimulate economic growth and social change in rural areas because it contributes to local economies, support other products value chains, distributes benefits across both seasonal and geographic grounds, and promotes the conservation of cultural and natural ...
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A new policy of rural tourism seems promising, aimed not only at the implementation of specific tourism projects but at the systemic development of tourism in the Aktobe oblast. The article ...
Rural tourism is multi-faceted and entails agricultural tourism, cultural tourism, nature tourism, adventure and ecotourism, which are all closely aligned. 1.2. Rural Tourism - an opportunity to promote sustainable and responsible tourism There is an increasing trend of 'experiential tourism' to know new things and
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The Rajasthan Rural Tourism Scheme will create employment opportunities in the villages and protect the handicrafts industry by establishing rural guest houses, agricultural tourism units, camping sites and caravan parks. At the same time, the scheme will acquaint domestic and foreign tourists with Rajasthan's rural culture. The Cabinet also approved the Rajasthan Homeless Upliftment and ...
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