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Tourism Marketing Research: Past, Present and Future
This paper creates a Tourism Marketing Knowledge Grid and uses it as a framework for the review. The grid reveals that extant tourism marketing research has primarily focused on how service ...
Tourism marketing research: Past, present and future
This paper creates a Tourism Marketing Knowledge Grid and uses it as a framework for the review. The grid reveals that extant tourism marketing research has primarily focused on how service promises are made and kept, and has mostly generated frameworks to improve managerial decision making or provided insights about associations between constructs.
Journal of Travel & Tourism Marketing
Journal of Travel & Tourism Marketing
International Journal of Tourism Research
International Journal of Tourism Research - Wiley Online Library
Research progress of tourism marketing over 30 years: Bibliometrics
Some details are the followings: (1) Tourism marketing research is directly related to "tourism" and "marketing", and specifically, the category "hospitality, leisure, sport, tourism" has 530 articles, which is the most and accounts for 53.266 %, followed by "management" (225 papers, 22.613 %).
Technologies Applied to Tourism Marketing: A 10 Years ...
The systematic literature review provides a panoramic view of the shifting landscape of tourism and hospitality marketing from 2013 to 2023. Distinct themes and patterns have emerged over this decade, reflecting both rapid technological advances and changing consumer behaviors (Table 46.1).
TOURISM MARKETING RESEARCH: CURRENT ISSUES
TOURISM MARKETING RESEARCH: CURRENT ISSUES. This supplemental volume of JTTM covers a diverse range of topics relating to current issues in travel and tourism marketing. Since its first issue in 1992, JTTM has served an instrumental role in facilitating the exchange of knowledge in tourism research. Over the past 23 years, JTTM has seen several ...
(PDF) The marketing research in tourism
About tourism destination marketing research can be noted the papers of Perdue and Pitegoff (1990), Vukonic (1997), Muzaffer et al. (2011) and Ghiuta (2009). Regarding the valuable Bulgarian ...
Tourism and Hospitality Marketing Research
Marketing research plays a crucial role in tourism and hospitality marketing. It enables the marketer to conduct research into the marketing mix, to understand the market better, and to measure levels of consumer satisfaction. Furthermore, it minimises risk when managers make marketing management decisions.
Tourism marketing research: Past, present and future
Marketing of rural tourism - a study based on rural tourism lodgings in Portugal. L. Pato E. Kastenholz. Business, Geography. 2017. Purpose The purpose of this paper is to investigate the marketing actions developed for rural tourism lodgings and the effect of these actions on lodgings' performance. …. Expand.
Role of Destination Marketing in Tourism: a Review of Literature
The approach taken in this paper is to assess the related literature and focus on the key points for future research on tourism marketing. We argue that destination marketing must lead to the optimization of the effects of tourism and the achievement of national tourism organizations' strategic goals.
Tourism Marketing Research Papers
An application of geomarketing to coastal tourism areas. Geomarketing allows geographical units to be defined with a certain degree of homogeneity in terms of tourists' preferences, behaviours, needs, expectations, purchase and consumption patterns and analogous attitudes. The result is a... more. Download.
Tourism Destination Marketing: Academic Knowledge
Marketing is a very broad research field; the same stands for the area of tourism destination marketing [1,4]. It is believed that to better consider and synthesize the existing knowledge in this area, we have to adopt a systematic approach aimed at structuring and classifying the wealth and variety of academic knowledge.
Tourism marketing research: Past, present and future
This paper creates a Tourism Marketing Knowledge Grid and uses it as a framework for the review. The grid reveals that extant tourism marketing research has primarily focused on how service promises are made and kept, and has mostly generated frameworks to improve managerial decision making or provided insights about associations between constructs.
THE DEVELOPMENT OF MARKETING IN TOURISM INDUSTRY
The purpose of this paper is how the marketing development and changing the tourism industry in the world.Tourism marketing is the business discipline of attracting visitors to a specific location.
Digital Marketing in Tourism
The tourism industry is a very heterogeneous sector including many stakeholders serving diverse customer segments. Large tourism firms with substantial means (e.g., online travel agencies, airlines, national tourism boards, international hotel chains) are likely to have different digital marketing potentials compared to the majority of small and medium-sized tourism enterprises (SMTEs) with ...
The impact of tourism promotion in tourist ...
The impact of tourism promotion in tourist destinations
PDF Reviewing the role of tourism marketing in successful sustainable
Theoretical papers, essays and editorials. Research exploring the role of marketing in other disciplines rather than in tourism ... academic research focusing on the tourism marketing role in facilitating the sustainability of the destination in general (Higham & Moyle, 2016:170). Tourist destination quality is the key
Tourism destination research from 2000 to 2020: A systematic narrative
Of papers Times cited; 1: Pike, S. 2002: destination image: Qualitative narrative reviews: 1973-2000: 142: 568: 2: ... Journal of Travel & Tourism Marketing: 6308: 7.564: Q1: 122: 7: Current Issues in Tourism: 7633: 7.430: Q1: 103: 8: ... This study concludes that destination research is a critical branch of tourism research because it ...
(PDF) Tourism: Concepts and practices
This paper creates a Tourism Marketing Knowledge Grid and uses it as a framework for the review. The grid reveals that extant tourism marketing research has primarily focused on how service promises are made and kept, and has mostly generated frameworks to improve managerial decision making or provided insights about associations between constructs.
PDF TOURISM MARKETING: CONTEXT, CHALLENGES AND POTENTIAL
research on tourism marketing. We argue that destination marketing must lead to the optimization of the effects of tourism and the achievement of national tourism organizations' strategic goals. This paper contributes to marketing professionals and academics, pointing out the uniqueness of tourism marketing.
PDF Emerging Research Areas In Tourism Marketing A Conceptual Study
The review of tourism journal publications, O'Leary et al. (2004) stated that the tourism marketing research is one of most studied topic, other most studied topic found as per the report were management, motivation etc. It is evident that tourism marketing is most focused and important topic in tourism research.
(PDF) Travel and Tourism Marketing
This paper creates a Tourism Marketing Knowledge Grid and uses it as a framework for the review. The grid reveals that extant tourism marketing research has primarily focused on how service promises are made and kept, and has mostly generated frameworks to improve managerial decision making or provided insights about associations between constructs.
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This paper creates a Tourism Marketing Knowledge Grid and uses it as a framework for the review. The grid reveals that extant tourism marketing research has primarily focused on how service ...
This paper creates a Tourism Marketing Knowledge Grid and uses it as a framework for the review. The grid reveals that extant tourism marketing research has primarily focused on how service promises are made and kept, and has mostly generated frameworks to improve managerial decision making or provided insights about associations between constructs.
Journal of Travel & Tourism Marketing
International Journal of Tourism Research - Wiley Online Library
Some details are the followings: (1) Tourism marketing research is directly related to "tourism" and "marketing", and specifically, the category "hospitality, leisure, sport, tourism" has 530 articles, which is the most and accounts for 53.266 %, followed by "management" (225 papers, 22.613 %).
The systematic literature review provides a panoramic view of the shifting landscape of tourism and hospitality marketing from 2013 to 2023. Distinct themes and patterns have emerged over this decade, reflecting both rapid technological advances and changing consumer behaviors (Table 46.1).
TOURISM MARKETING RESEARCH: CURRENT ISSUES. This supplemental volume of JTTM covers a diverse range of topics relating to current issues in travel and tourism marketing. Since its first issue in 1992, JTTM has served an instrumental role in facilitating the exchange of knowledge in tourism research. Over the past 23 years, JTTM has seen several ...
About tourism destination marketing research can be noted the papers of Perdue and Pitegoff (1990), Vukonic (1997), Muzaffer et al. (2011) and Ghiuta (2009). Regarding the valuable Bulgarian ...
Marketing research plays a crucial role in tourism and hospitality marketing. It enables the marketer to conduct research into the marketing mix, to understand the market better, and to measure levels of consumer satisfaction. Furthermore, it minimises risk when managers make marketing management decisions.
Marketing of rural tourism - a study based on rural tourism lodgings in Portugal. L. Pato E. Kastenholz. Business, Geography. 2017. Purpose The purpose of this paper is to investigate the marketing actions developed for rural tourism lodgings and the effect of these actions on lodgings' performance. …. Expand.
The approach taken in this paper is to assess the related literature and focus on the key points for future research on tourism marketing. We argue that destination marketing must lead to the optimization of the effects of tourism and the achievement of national tourism organizations' strategic goals.
An application of geomarketing to coastal tourism areas. Geomarketing allows geographical units to be defined with a certain degree of homogeneity in terms of tourists' preferences, behaviours, needs, expectations, purchase and consumption patterns and analogous attitudes. The result is a... more. Download.
Marketing is a very broad research field; the same stands for the area of tourism destination marketing [1,4]. It is believed that to better consider and synthesize the existing knowledge in this area, we have to adopt a systematic approach aimed at structuring and classifying the wealth and variety of academic knowledge.
This paper creates a Tourism Marketing Knowledge Grid and uses it as a framework for the review. The grid reveals that extant tourism marketing research has primarily focused on how service promises are made and kept, and has mostly generated frameworks to improve managerial decision making or provided insights about associations between constructs.
The purpose of this paper is how the marketing development and changing the tourism industry in the world.Tourism marketing is the business discipline of attracting visitors to a specific location.
The tourism industry is a very heterogeneous sector including many stakeholders serving diverse customer segments. Large tourism firms with substantial means (e.g., online travel agencies, airlines, national tourism boards, international hotel chains) are likely to have different digital marketing potentials compared to the majority of small and medium-sized tourism enterprises (SMTEs) with ...
The impact of tourism promotion in tourist destinations
Theoretical papers, essays and editorials. Research exploring the role of marketing in other disciplines rather than in tourism ... academic research focusing on the tourism marketing role in facilitating the sustainability of the destination in general (Higham & Moyle, 2016:170). Tourist destination quality is the key
Of papers Times cited; 1: Pike, S. 2002: destination image: Qualitative narrative reviews: 1973-2000: 142: 568: 2: ... Journal of Travel & Tourism Marketing: 6308: 7.564: Q1: 122: 7: Current Issues in Tourism: 7633: 7.430: Q1: 103: 8: ... This study concludes that destination research is a critical branch of tourism research because it ...
This paper creates a Tourism Marketing Knowledge Grid and uses it as a framework for the review. The grid reveals that extant tourism marketing research has primarily focused on how service promises are made and kept, and has mostly generated frameworks to improve managerial decision making or provided insights about associations between constructs.
research on tourism marketing. We argue that destination marketing must lead to the optimization of the effects of tourism and the achievement of national tourism organizations' strategic goals. This paper contributes to marketing professionals and academics, pointing out the uniqueness of tourism marketing.
The review of tourism journal publications, O'Leary et al. (2004) stated that the tourism marketing research is one of most studied topic, other most studied topic found as per the report were management, motivation etc. It is evident that tourism marketing is most focused and important topic in tourism research.
This paper creates a Tourism Marketing Knowledge Grid and uses it as a framework for the review. The grid reveals that extant tourism marketing research has primarily focused on how service promises are made and kept, and has mostly generated frameworks to improve managerial decision making or provided insights about associations between constructs.