tourism project titles

100+ Tourism Research Topics: Trends and Future Directions

Tourism research stands at the crossroads of exploration and understanding, dissecting the intricacies of an industry that transcends geographical boundaries. In this blog, we delve into the realm of tourism research topics, examining their importance, trends, popular areas of study, challenges faced by researchers, and the future directions that the field is poised to take.

Key Trends in Tourism Research

Table of Contents

Sustainable Tourism

Sustainable tourism has become a cornerstone of research in recent years, reflecting the global shift towards eco-conscious travel. Researchers are delving into the intricate balance between satisfying the wanderlust of tourists and preserving the environment.

Initiatives such as wildlife conservation, eco-friendly accommodations, and community engagement are key focus areas.

Technology in Tourism

The pervasive influence of technology on tourism cannot be overstated. From online booking platforms to virtual reality experiences, researchers are exploring the impact of technology on travel behavior.

Emerging areas of study include the use of artificial intelligence in personalized travel recommendations and the implications of augmented reality for enhancing tourist attractions.

What is the Importance of Tourism Research for Students?

Tourism research holds significant importance for students pursuing studies in various disciplines, including tourism management, hospitality, business, sociology, and environmental studies. Here are some key reasons why tourism research is valuable for students:

Academic Enrichment

Increases Understanding: By conducting study on the tourist business, students may increase their comprehension of the intricate relationships between the economic, social, cultural, and environmental facets of the sector.
Application of Theoretical information: This increases the practical relevance of their education by giving them the chance to apply the theoretical information they have learned in the classroom to real-world situations.

Skill Development

Research Skills: Gathering, analyzing, and interpreting data are just a few of the vital research skills that come from conducting tourist research. These abilities are adaptable and useful in a range of work environments.
Communication abilities: Through research papers, presentations, and conversations, students learn how to effectively express their results, which improves both their writing and spoken communication abilities.

Industry Insights

Current Trends and Issues: Research allows students to stay abreast of current trends, challenges, and emerging issues in the tourism industry. This awareness is crucial for adapting to the dynamic nature of the field.
In-Depth Knowledge: By delving into specific tourism research topics, students gain in-depth knowledge of particular sectors within the industry, positioning themselves as experts in specialized areas.

Career Opportunities

Competitive Advantage: Having experience in tourism research can provide students with a competitive advantage in the job market. Employers value candidates who can bring a research-driven perspective to decision-making.
Diverse Career Paths: Whether in academia, policy-making, destination management, or market analysis, a background in tourism research opens doors to a variety of career paths within the broader field of tourism and hospitality.

Contributions to Sustainable Practices

Environmental and Social Responsibility: Tourism research often focuses on sustainable practices. Students, through their research, can contribute ideas and solutions for promoting responsible tourism, minimizing negative impacts on the environment and local communities.

Global Perspective

Cultural Awareness: Researching diverse tourism topics exposes students to various cultures, traditions, and perspectives. This global perspective is crucial in an industry where interactions with people from different backgrounds are common.

Problem-Solving Skills

Analytical Thinking: Research involves analyzing complex issues and developing solutions. This cultivates students’ analytical thinking and problem-solving skills, valuable attributes in any professional setting.

Personal Growth

Confidence Building: Successfully conducting research and presenting findings builds students’ confidence in their abilities. It empowers them to tackle challenges and approach tasks with a systematic mindset.

In summary, tourism research is a multifaceted learning experience that goes beyond textbooks, providing students with the skills, knowledge, and perspectives needed for a successful and impactful career in the tourism industry or related fields.

Challenges and Opportunities in Tourism Research

Data collection and analysis.

While technology has streamlined data collection, challenges persist in ensuring data accuracy and relevance. Researchers are exploring advanced methodologies, such as big data analytics and machine learning, to overcome these hurdles and derive meaningful insights.

Globalization and Tourism

The globalization of the tourism industry poses both challenges and opportunities. Researchers are scrutinizing the impact of global trends on local economies, cultural identities, and the environment. Striking a balance between global and local interests is a complex task that requires careful consideration.

Future Directions in Tourism Research

Emerging tourism destinations.

The landscape of tourist destinations is ever-evolving. Researchers are turning their attention to emerging destinations, investigating the factors that contribute to their rise and the implications for the broader tourism industry.

This includes understanding the appeal of off-the-beaten-path locations and the potential challenges associated with their sudden popularity.

Post-Pandemic Tourism

The COVID-19 pandemic has reshaped the tourism industry in unprecedented ways. Researchers are exploring the long-term effects of the pandemic on travel behavior, destination preferences, and the overall structure of the tourism sector.

Strategies for recovery and resilience are also under the microscope as the industry adapts to the new normal.

Resources for Tourism Research Topics

Academic Journals and Publications: Leading academic journals in tourism research, such as the “Journal of Sustainable Tourism” and the “Annals of Tourism Research,” provide a wealth of knowledge for researchers. These publications cover a wide array of topics, from sustainable practices to cultural tourism.
Conferences and Events: Attending conferences and events, such as the “International Conference on Tourism Research” and the “World Tourism Forum,” offers researchers the opportunity to engage with peers, present their work, and stay abreast of the latest developments in the field.
Online Databases and Research Platforms: Online databases, including Google Scholar, ResearchGate, and Tourism Management Database , provide access to a vast repository of research articles, theses, and reports. These platforms facilitate collaboration and information exchange among researchers.

In conclusion, the landscape of tourism research topics is vast and dynamic, reflecting the multifaceted nature of the tourism industry. As researchers continue to explore sustainable practices, emerging trends, and the post-pandemic landscape, the importance of their work cannot be overstated.

By navigating the challenges and embracing the opportunities presented, tourism researchers contribute to a more informed and resilient industry, ensuring that the joy of travel remains accessible for generations to come.

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Latest Research Proposal-Prospectus Topics.

While writing the research proposal for your thesis or developing a Research prospectus for your Ph.D .; ensure that you get a great topic idea and develop it into a researchable topic sentence.
The topic is only relevant if it has the right variables and is not generic or broad, does not focus on one specific theory but addresses a research gap that is recent, feasible, and interesting.
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Tourism Research Topics - Latest Titles & Best Project Ideas

✔ During selection, narrow down the ideas to those you find interesting in class. When creating a tourism project topic, eliminate other topics you have learned until you are left with the ones you find fascinating. This can make the whole process of research to be fun for you compared to when you select an idea you find boring. Scholars tend to put more effort into interesting projects because they are curious to learn more which will be a plus.

✔ It is always advisable to consider the scope of your tourism research topic. During creation, it is advisable to modify an idea in a way that you will end up with a manageable idea. If that is not considered, you might find your study to be too narrow or wide making it difficult to get the best results. Your research topic must be easy to understand.

✔ Students should examine the resources they possess when choosing a tourism research idea. When considering whether the research topic of tourism will be achievable, you also have to check whether the resources you have will enable you to collect the right data. Review the many topics listed online to get more ideas and clues.

✔ You should consider the research assignment requirement when choosing a topic. This can be achieved by consulting your instructor. By that, you will be able to create a tourism research paper topic that will give you the results the tutors expect.

Four Major Types of Tourism Research to Identify Interesting Topics about Tourism

Market Research: Market research, an integral component of tourism research, focuses on identifying potential markets, analyzing customer preferences, and understanding the competitive landscape. It provides valuable insights into trends, patterns, and demands of the consumer base. This type of research uses surveys, interviews, and observational studies, among others, to glean data. For instance, topics for research on market research might investigate tourists' accommodation preferences, their choice of destination, or their propensity to engage in certain activities.
Motivational Research: This research area focuses on why people travel. A motivational research topic would seek to address this question by examining the factors that influence individuals to choose a particular destination or engage in specific activities. This type of research often involves psychological and sociological perspectives, studying the impact of elements like culture, lifestyle, personal interests, and emotional drivers. It also explores how factors like price, accessibility, and reputation can affect tourists' decisions, thus providing a holistic understanding of tourists' behavior.
Economic Research: Students understand that tourism is a critical component of local, national, and global economies, necessitating an economic perspective to tourism research. Thus, a topic in this direction of research analyzes the economic impact of tourism on a region, including job creation, GDP growth, and infrastructural development. Furthermore, it examines the viability of tourism projects, evaluates fiscal policies affecting tourism, and forecasts future economic trends. With such research findings, stakeholders can make informed decisions that optimize the economic benefits of tourism.
Environmental Research: In the age of sustainable and responsible travel, environmental research in tourism has gained immense importance. A research topic on environmental research assesses the environmental impact of tourism activities, explores the possibilities of sustainable tourism, and devises strategies to minimize the negative effects on natural resources. It involves studying local flora and fauna, monitoring pollution levels, and evaluating the management of tourist sites.

These are the four major types of tourism research and identifying a project topic on any of the areas would help contribute unique perspectives that help in the holistic development and growth of the tourism sector. As a student, choosing a research topic on any of the areas above should ensure that your project recommends and helps industry stakeholders to make strategic decisions, adapt to evolving trends, and ensure the sustainability of tourism activities. By fostering a culture of rigorous and comprehensive research, it is possible to ensure the continued prosperity of the tourism industry. Identifying comprehensive tourism topics for research is the first major step toward carrying out a successful project.

Looking for a Suitable Research Title About Tourism? Free Samples

Assessing the Impact of Destination Image on Tourist Satisfaction and Destination Loyalty: This title seeks to discuss one of the most crucial factors that influence tourists’ decision to visit a particular tourist attraction site. In the paper, the destination image is shown to be an important factor in tourist satisfaction and destination loyalty. Let us guide you on the best way to create a tourism research project topic because we have the most experienced research assistants.
Analyzing the Significance of Peace and Security to the Growth and Development of the Tourism Industry in a Country: This study evaluates and analyzes some of the reasons why peace and security are very important for countries that rely on international tourists for a considerable amount of government revenue. The study seeks to show that war and insecurity can destroy the tourism industry of a country.
An Investigation into the Negative Impacts of Tourism on a Country: A Look at New Strains of Sexually Transmitted Diseases Introduced by Tourists: The primary objective of the paper is to investigate and identify some of the dangers associated with international tourism. The study focuses on cases of strange sexually transmitted diseases introduced to other countries by visiting tourists. To consult with reliable hired research project topic writers , confer with our company.
Evaluating the Factors that Promote Tourism in an Attraction Site: The Importance of Availability of Essential Services: The dissertation evaluates the major factors other than the attraction site, those which influence the decision of tourists to visit the area. The paper aims to elaborate that the availability of essential services is an essential consideration. Through this study, the essential services that can promote tourism will be pointed out. This is a research title about tourism that can be used to write a thesis project by even a master's student.
A Comparative Analysis of Local and International Tourism: Why is International Tourism More Popular than Local Tourism? The purpose of this paper is to analyze and identify the reasons why most people prefer to tour other countries other than their own even when their countries have great tourist destination sites. The paper proposes measures that governments can adopt to promote local tourism. We can offer you both expert and affordable tourism research project topic help.
An Analysis of the Role of the Government in Promoting and Encouraging Tourism: A Case Study of the Brazilian Government: This study explains the pertinent role played by governments in promoting tourism in their respective countries. Specifically, the study discusses the approaches that the Brazilian government has adopted to promote tourism. It will also be pointed out whether the strategies applied by the Brazilian government can be extended to other countries. This research title helps identify gaps between governance & tourism in Brazil.

If you are a student or a scholar doing a project on tourism, ensure to seek professional guidance to help you identify a research title that is unique, trendy, and one that will be fun to research and write about. Our experts generally provide tourism research title ideas that guide the available options one could explore. We may offer comprehensive research support where need be step by step depending on a student's specific needs.

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Research Topics for Tourism Students – Thesis Titles 2024

Free research titles for a bsc or masters thesis in tourism student.

A Study on Legislative and Policy Measures for Sustainable Domestic Tourism.
The Benefits of Utilizing Technology in Influencing the Growth of Tourism.
An Investigation into the Implications of the Internet in the Development of Ecotourism.
An Investigation into the Role of Human Resource Management in Developing a Competitive Advantage in Tourist Accommodations.
Factors Influencing the Franchising Decisions among Tour Firms and Operators.
A Study on the Effects of Globalization on the International Tourism and Hospitality Industry.
An Investigation into the Impact of Strategic Development and Sustainability of the Airline Industry on Tourism.
The Effects of the Growth of Electronic Commerce on the Development of the Tourism Industry.
An Investigation into the Effects of Hotel Employees’ Job Satisfaction and Performance on the Growth of Tourism.
A Study on the Role of Tourism in the Reduction of Poverty and Economic Growth
The Impact of Educational Tourism and Its Development in European Countries
An investigation into the Advantages of Ecotourism and its benefits for Local Businesses

These sample research titles can be used as a guide to developing more comprehensive topics for a tourism research paper or thesis. If any student needs step-by-step guidance to develop the topic into a thesis, we are more than willing to help. We support tourism students with topics & research guidance and you will never regret interacting with us. For instance, you could like one of the thesis titles for tourism students listed above so you can do further research on it and add more variables to it so that it matches your interests or even seek our support to expound more and even develop comprehensive research questions.

Formulating Tourism Topics for Students - College & Undergraduate

Identifying the most suitable research topic for your tourism research paper is a time-consuming task. Supervisors often reject the topics that college or undergraduate students have developed for many reasons among them uniqueness & relevance. The use of experts is the best solution for such a problem. Our research experts will offer you an exclusive guide on crafting a research topic on tourism that will ensure that you do not give your supervisor a hard time when selecting your topic. If you feel that you require a competent firm to help you create a topic idea on tourism, you should consider hiring our firm. We will work tirelessly to ensure that you receive outstanding help with creating topics for undergraduate scholars at an affordable rate. Our help with tourism research topics ideas for college students students entail;

Carrying out a comprehensive research background on any proposed topic on tourism
Generating unique topics for college & undergraduate students and other scholars pursuing tourism
Offering professional guidance on preparing for the entire tourism project writing.

Students may tell us that they need professional assistance in generating a research project on tourism; we will professionally assist them. We will ensure that you have identified a unique topic that is simple to understand. College students regard a tourism course to be easy. That might not be entirely true when the time comes for them to create a research topic. Instructors sometimes can assign a topic to a student but that is not very common nowadays. Like other scholars, college students are required to choose a topic on which they will carry out research and so they may look out for some of the latest tourism topics for students.

Ecotourism Thesis Topics for Students: Best Research Help

Moreover, our dedication to guiding students through their exploration of ecotourism thesis topics prepares them for meaningful careers in sectors such as sustainable tourism management, conservation policy, and environmental advocacy. We are committed to nurturing their growth into professionals who can tackle the complex challenges facing the tourism industry today. Through our support, students not only gain a deep understanding of the principles of ecotourism but also develop the skills to effect positive change, ensuring a lasting impact on both the environment and society. Our investment in ecotourism research underscores our broader mission to contribute to the development of sustainable tourism practices and to foster a new generation of leaders committed to making a difference in the world.

Sample Research Topics Related To Ecotourism: Good For Thesis Research

Ecotourism offers a pathway towards a more responsible and inclusive form of tourism. In the quest to explore this sustainable approach, the selection of ecotourism research topics & samples becomes crucial for students, researchers, and practitioners alike. These topics not only shed light on the multifaceted impacts and potentials of ecotourism but also pave the way for innovative solutions and strategies to enhance its benefits and mitigate its challenges. This exploration is not just about academic inquiry; it's about participating in a global conversation on how to balance the needs of the planet with the desires of the curious traveler, ensuring that tourism continues to be a force for good in the world.

Evaluating the Socioeconomic Impacts of Ecotourism on Indigenous Communities : This topic extends beyond the basic economic benefits to explore how ecotourism affects the social fabric, cultural preservation, and economic resilience of indigenous communities. Thesis research on it could examine variables such as changes in employment patterns, impacts on traditional practices, community participation in ecotourism planning, and the effects of income diversification through ecotourism.
Assessing the Effectiveness of Ecotourism Sites in Promoting Wildlife Conservation and Biodiversity: This research topic idea on ecotourism could focus on specific variables like species population trends, habitat restoration efforts, and the role of tourist contributions in funding conservation projects. It might also compare conservation outcomes between areas with active ecotourism programs and those without, to identify key factors contributing to successful biodiversity conservation.
Sustainable Management Practices in Ecotourism: A Comparative Analysis of Global Ecotourism Certifications: This among other ecotourism research topics would explore the effectiveness of different eco-certification standards in promoting sustainable management practices among ecotourism operators. Variables could include certification criteria, compliance rates, operational changes post-certification, and the impact of certifications on tourist perceptions and choices.
The Influence of Ecotourism Experiences on Tourist Environmental Awareness and Behavior Change: This is a thesis topic that could look into how specific aspects of ecotourism experiences—such as guided tours, educational programs, and interaction with local communities—affect tourists' environmental awareness, attitudes, and behaviors. Variables might include pre- and post-visit changes in environmental knowledge, commitment to sustainable practices, and advocacy for conservation issues.
Leveraging Emerging Technologies to Enhance Sustainable Tourism Experiences in Ecotourism Destinations: This ecotourism thesis topic could investigate the role of specific technologies (e.g., augmented reality, geolocation services, and environmental monitoring sensors) in enhancing visitor engagement and sustainability at ecotourism sites. Variables of interest might include technology adoption rates, visitor satisfaction levels, impacts on environmental awareness, and reductions in ecological footprints due to technology use.
Analyzing the Impact of Policy Frameworks on the Development and Sustainability of Ecotourism Initiatives: This research could focus on the comparative analysis of national and international ecotourism policies, examining variables such as policy effectiveness, barriers to implementation, stakeholder engagement in policy development, and the role of policy in mitigating ecotourism-related conflicts.
Climate Change Adaptation Strategies for Ecotourism Destinations: A Vulnerability Assessment: This thesis topic sample would explore the specific vulnerabilities of ecotourism sites to climate change and assess various adaptation strategies. Variables could include the frequency and severity of climate impacts, stakeholder perceptions of vulnerability, investment in adaptation measures, and the effectiveness of these measures in ensuring the sustainability of ecotourism operations.

By incorporating any of these ideas and topics into the research design, thesis projects can offer a more nuanced understanding of the complexities surrounding ecotourism. This approach not only enriches the academic contribution of the research but also provides practical insights that can inform the development of more effective and sustainable ecotourism practices. If you need more sample thesis topics related to ecotourism, do not hesitate to reach out and we shall guide and support you with the entire research process.

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Tourism and Hospitality Dissertation Topics Ideas

Are you ready to embark on an exhilarating academic journey delving into Tourism Dissertation Topics? Selecting the perfect topic can seem daunting but fear not! With the boundless opportunities within the realm of tourism, crafting your dissertation can be an exciting endeavor. Tourism research topics encompass a diverse array of captivating subjects, ranging from the […]

Tourism research topics encompass a diverse array of captivating subjects, ranging from the exploration of distinct hospitality styles to the immersion in delectable cuisines, cultural customs, accommodations, travel services, entertainment hubs, and vibrant musical events. With such rich content, students can draw inspiration from their own travel experiences, infusing their research with personal anecdotes and insights.

Consider the staggering growth of international tourist arrivals, as evidenced by the UNWTO World Tourism Barometer, which surged by an impressive 7% in 2010, reaching an astounding 940 million. This statistic underscores the undeniable relevance and immense potential for growth within the tourism industry, making it an ideal avenue for your academic exploration.

Whether you’re intrigued by the allure of exotic destinations or fascinated by the intricacies of tourism management, there’s a wealth of opportunities awaiting your exploration. Let’s transform your dissertation into an extraordinary voyage of discovery, where every topic you delve into unlocks new insights and enriches your understanding of this dynamic field. Get ready to embark on an exciting academic adventure as we explore captivating tourism research topics together!

Table of Contents

Tourism Dissertation Topics Ideas to Take You Out of Dissertation Writing Nightmare

Unlock the excitement of selecting tourism research topics, accommodation tourism dissertation topics:.

The Impact of Boutique Hotels on Tourist Experience: A Comparative Study
Sustainable Practices in Eco-Lodges: Balancing Environmental Conservation with Guest Comfort
Accessibility and Inclusivity in Hotel Design: Enhancing Accommodation Options for Persons with Disabilities
The Rise of Airbnb: Disrupting Traditional Accommodation Models and its Implications for Local Communities
Luxury Camping: Exploring the Growing Trend of Glamping and Its Influence on Tourism Experiences

Food and Beverage Services:

Culinary Tourism: Analyzing the Influence of Local Cuisine on Tourist Destination Choices
Farm-to-Table Dining Experiences: Evaluating the Sustainability and Authenticity of Locally Sourced Food in Tourism
Food Tourism in Urban Settings: Exploring Food Tours and Gastronomic Adventures in Metropolitan Areas
Food Trucks and Street Food Culture: Impact on Destination Image and Visitor Satisfaction
Allergen Management in Hospitality: Strategies for Ensuring Safe Dining Experiences for Guests with Food Allergies

Recreation and Entertainment:

Adventure Tourism and Risk Management: Balancing Thrills with Safety Measures in Extreme Sports Activities
Cultural Festivals as Tourism Attractions: Assessing Their Role in Destination Marketing and Community Development
Virtual Reality Experiences in Tourism: Examining Their Potential to Enhance Visitor Engagement and Satisfaction
Sustainable Theme Parks: Strategies for Minimizing Environmental Footprint and Maximizing Social Benefits
Urban Exploration Tourism: Investigating the Phenomenon of “Ruin Tourism” and Its Ethical Considerations

Transportation:

High-Speed Rail Tourism: Assessing the Impact of Train Travel on Tourism Patterns and Destination Accessibility
Electric Vehicles in Tourism: Exploring Sustainable Transportation Options for Tourists in Urban Areas
Cruise Tourism and Destination Development: Analyzing the Economic and Environmental Impacts of Port Infrastructure Expansion
Micro-Mobility Solutions for Tourists: Evaluating the Role of Scooter Sharing and Bike Rentals in Urban Tourism
Airport Design and Passenger Experience: Enhancing Airport Facilities to Improve Tourist Satisfaction and Destination Competitiveness

Travel Services:

Online Travel Agencies (OTAs) and Destination Marketing: Investigating the Role of Digital Platforms in Tourism Promotion
Peer-to-Peer Travel Platforms: Examining the Sharing Economy’s Impact on Traditional Travel Services
Sustainable Tour Operator Practices: Strategies for Reducing Environmental Impact and Supporting Local Communities
Wellness Tourism and Spa Services: Understanding Tourist Preferences for Health and Wellness Experiences
Travel Insurance in Tourism: Assessing the Importance of Comprehensive Coverage for Tourists’ Peace of Mind

Ecotourism:

Community-Based Ecotourism Initiatives: Evaluating Their Effectiveness in Promoting Conservation and Socio-Economic Development
Wildlife Watching Tourism: Balancing Conservation Goals with Tourist Satisfaction in Natural Habitats
Ecotourism Certification Programs: Assessing Their Role in Ensuring Environmental Responsibility and Quality Assurance
Indigenous Tourism and Cultural Preservation: Exploring Indigenous-led Ecotourism Enterprises and Their Contribution to Cultural Heritage Conservation
Marine Ecotourism: Examining Sustainable Practices for Diving and Snorkeling Activities in Coral Reefs and Marine Sanctuaries

Dark Ecotourism:

Thana tourism: Exploring Tourist Interest in Dark Tourism Sites Related to Death and Tragedy
Disaster Tourism: Understanding Visitor Motivations and Ethical Considerations in Visiting Areas Affected by Natural Disasters
War Tourism: Analyzing the Heritage Tourism Potential of Battlefields and War Memorials
Prison Tourism: Examining the Growing Interest in Visiting Historical and Active Prisons as Tourist Attractions
Nuclear Tourism: Investigating Tourist Interest in Visiting Sites Associated with Nuclear Disasters and Energy Production

Hospitality:

Employee Turnover in Hospitality: Exploring Causes, Consequences, and Strategies for Retention in the Hospitality Industry
Personalization in Hospitality Services: Implementing Customized Experiences to Enhance Guest Satisfaction and Loyalty
Hotel Revenue Management Strategies: Optimizing Pricing and Inventory to Maximize Profitability
Service Quality in Luxury Hospitality: Assessing the Importance of Attention to Detail and Personalized Service Delivery
Diversity and Inclusion in Hospitality Workforce: Promoting Equality and Equity in Hiring and Advancement Practices

Tourism Management:

Crisis Management in Tourism: Developing Resilience Strategies for Coping with Unforeseen Events
Destination Governance Models: Analyzing Public-Private Partnerships in Tourism Development and Management
Sustainable Tourism Destination Planning: Integrating Environmental, Social, and Economic Considerations
Tourism Carrying Capacity: Implementing Measures to Ensure Sustainable Visitor Management and Environmental Protection
Tourism Education and Workforce Development: Addressing Skills Gaps and Training Needs in the Tourism Industry

Tourism Marketing:

Destination Branding Strategies: Creating Unique and Memorable Brand Identities to Attract Tourists
Digital Marketing Trends in Tourism: Leveraging Social Media, Influencer Marketing, and Content Strategies to Reach Target Audiences
Niche Tourism Market Segmentation: Identifying and Targeting Specific Market Segments for Tailored Marketing Campaigns
Destination Image and Perception Management: Strategies for Shaping Tourist Perceptions and Overcoming Negative Stereotypes
Sustainable Tourism Marketing: Communicating Environmental and Social Responsibility Initiatives to Eco-Conscious Travelers
More What are some good thesis topics in tourism marketing?

Sport Tourism Dissertation Topics:

Mega Sporting Events and Destination Development: Assessing the Legacy Effects of Hosting Events like the Olympics or FIFA World Cup
Adventure Sports Tourism: Exploring the Growing Popularity of Activities like Rock Climbing, Surfing, and Mountain Biking in Tourist Destinations
Golf Tourism: Analyzing the Economic and Environmental Impacts of Golf Resorts and Tournaments on Local Communities
Sports Event Management: Strategies for Planning and Executing Successful Sporting Events to Attract Tourists and Enhance Destination Image
Health and Wellness Tourism: Investigating the Role of Sports and Fitness Facilities in Attracting Health-Conscious Travelers to Resorts and Spas
More Sports Tourism Dissertation Topics Ideas

Sustainable Tourism Dissertation Topics:

Community-Based Tourism Enterprises: Assessing Their Contribution to Sustainable Development and Poverty Alleviation in Rural Areas
Ecological Footprint Analysis of Tourist Activities: Measuring and Mitigating Environmental Impact in Popular Tourist Destinations
Certification Programs for Sustainable Tourism: Evaluating the Effectiveness of Labels like Green Globe and EarthCheck in Promoting Responsible Travel
Wildlife Conservation and Tourism: Balancing Visitor Experience with Wildlife Protection in Natural Reserves and Parks
Responsible Tourism Education and Awareness: Strategies for Engaging Tourists and Industry Stakeholders in Sustainable Practices and Ethical Behavior
More Sustainable Tourism Dissertation Topics Ideas

Travel and Tourism Dissertation Topics:

Cultural Heritage Tourism: Examining the Preservation and Promotion of Historical Sites, Museums, and Cultural Festivals as Tourist Attractions
Medical Tourism: Understanding the Motivations and Experiences of Travelers Seeking Healthcare Services Abroad
Volunteer Tourism (Voluntourism): Analyzing the Benefits and Challenges of Volunteer Programs for Local Communities and Tourists
Culinary Tourism: Exploring Food and Wine Tours, Cooking Classes, and Culinary Festivals as Tourism Experiences
Film Tourism: Investigating the Influence of Movies and TV Shows on Destination Choice and Visitor Behavior, and Strategies for Destination Marketing Utilizing Film Locations
More Travel and Tourism Dissertation Topics Ideas

Tourism Research Proposal Topics Ideas for college students.

So here are some of the tourism research proposal topics and ideas that will you find a theme for your project.

Attitude towards eco-tourism in Scotland among British tourists
Implications of the internet in the development of ecotourism
Is ecotourism better than Europe in other parts of the world?
Factors that are affecting ecotourism buying behavior
Integrated marketing communications to ecotourism in the United States of America
Developing a marketing plan for the London dungeon
Man-made dark tourism sites: the perception and attitude of Europeans
All about Jack, the ripper site
Is it socially good to visit a site of suffering and death by the local communities?
Factors affecting the customer buying behavior of dark tourism in the United States of America
Hospitality in religion
The effects of globalization on the international hospitality industry
The role of hospitality in the development of a country
Is marketing the only thing responsible for building the international hospitality industry in New York?
The internet revolution and hospitality
The death of tourism and hospitality in Asia
How tsunami affected the tourism industry of Phuket, Thailand?
How to remove the negative and bad reputation of Amsterdam using integrated marketing communication?
How to motivate people to visit and stay at the Marriot hotel in Dubai ?
Is South Asia the best tourist destination in winter times?
Bangkok as a winter holiday destination
Educational tourism program – how to make it.
Why do British students prefer cultural exchange programs in the US?
Why do international students prefer the UK as the best education destination in the world?
Comparison of the British with an American student
International education tourist programs and the contribution of British students to promote them.
Can a high volume of tourists have a negative effect on Switzerland’s environment?
What can be done to revitalize the tourism industry in Pakistan?
Tourist trap: A menace or a blessing?
In-depth analysis of any country’s tourism industry
Factors Influencing Visitor’s Choices to Visit Urban Destinations
Government instability. When a place is suffering from political problems, it will drive tourists away.
How have high prices affected tourism in London?
Does Swansea have the potential in becoming the new ecotourism destination of the UK?
Do British customers prefer international ecotourism rather than British ecotourism?
Examining the implications of the Internet on the growth of ecotourism
How to promote Beaumaris-Prison in Anglesey, Wales, as a new dark-tourism site in the UK.
Factors affecting British customers when choosing dark-tourism sites in foreign countries.
How to develop a marketing plan for London-Dungeon.
How to make Mercat-Tour in Scotland a dark tourism site.
The implications of the Tsunami on the tourism industry in Phuket, Thailand.
Role of strategic human resource management in developing sustainable competitive advantage in contemporary budget hotel chains.
What makes South-East Asia an attractive tourist destination during winter for British customers?
The Role of the London Olympics in enhancing the scope of tourism to the city.
Perception and attitude toward Beijing’s world-heritage tour among British tourists.

Hope these topics will help you come up with memorable tourism dissertations. Writing a dissertation on tourism can be fun as compared to other dissertations as you can write about any exotic place you are dying to visit.

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Tourism Management Research Project Examples

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

In my recent post ‘ how to get inspiration for your research project topic ’ I gave lots of tips on way to think of a great research project idea that suits you. In this post I will give you some tourism management research project examples to give you some guidance on what makes a suitable research project topic .

Tourism Management Research Project Examples

Remember, you can use a hypothesis or a research question, you will find examples of both below. Visit this post for more on the difference between a research question and a hypothesis .

Tourism management is a broad subject and you have the flexibility to explore a wide numbers of areas that interest you. Here are some previous topics that I have supervised to give you an idea of a suitable tourism management research project topic:

Perception and attitude towards ecotourism in Albania among tourists .
Does ecotourism economically benefit local communities: The Case Study of Nicaragua .
Sustainable tourism practices in developing countries.
The role of destination management organisation in promoting tourism in the European Union .
Prices versus the environment: An analysis of consumer motivations.
The sustainability practices within Formula One tourism.
Why do young tourists prefer dynamic packaging to traditional package holidays?
What can be done to help the fragile ecosystems of the Hawaiian Islands’ endangered plant and animal species?
Does visiting a site of suffering and death socially and commercially benefit local communities?
Perception and attitude of tourists towards the Jack the Ripper site.
The ethics of dark tourism in Cambodia.
Perception and attitude of foreign tourists towards the Edinburgh Dungeon.
How to develop a marketing plan for the London Dungeon.
Why do customers choose leisure hotels when they plan overseas holidays?
Perception and attitude of British customers toward the Hilton Hotel in London.
The impact of hotel brand on consumer choice in the UK.
Examining the implications of the Internet towards online travel agents: The case study of Lastminute.com.
The growth of the easy brand and its’ impact on market share.
Examining perception and attitude of British customers towards online travel agents.
Motivations for solo travel amongst millennials.
Perception and attitude of millennials toward cruise holidays.
Perception and attitude of tourist experiencing the sex economy in Thailand .
Role of global terrorism in shaping the image of tourism destinations – Case study of Egypt .
Perception and attitude toward Beijing’s world heritage tour among British tourists.
Use of sporting events to develop tourism branding – Analysis of Qatar with regards to the FIFA World Cup.
Perception and attitude toward extreme plastic surgery makeovers in South Asia among British customers.
Emergence of Poland as medical tourism destination.
How British customers choose medical tourism destinations for dental tour packages.
Perception and attitude of international students towards work and study in the UK.
The impacts of a gap year on skills and competencies in the workplace

Things to remember when choosing your tourism management research project topic

Whilst you might like the sound of some of the tourism management research project examples given above, remember that they might not always be feasible. Here are a list of things to consider:

Can I gain access to the respondents that I will need?
Can I complete this research project given the word count?
Can I complete this research project given the time-frame?
Is this research project realistic in terms of access (i.e. if you need to travel to a particular destination, is this possible?)
Am I able to develop a conceptual framework to form a literature review?
Is this a topic that is worthy of investigation?

For more guidance on writing your research project you might be interested in my posts how to write awesome aims and objectives and the difference between a research question and a hypothesis . I also recommend that you use some of the excellent research methods books available to you- I recommend Social Research Methods by Bryman and Research Methodology: A Step by Step Guide for Beginners by Kumar .

Do you have any good tourism management research project examples? I’d love to hear them- drop them in the comments box below!

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More From Forbes

Six of the most ambitious tourism projects.

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As the tourism industry began to limp back into the arena of normalcy, the common traveler sought the safety of road trips and local travel. The more adventurous traveler picked up where he/she left off, with perhaps a bit more social distance. However, many architects, businessmen, innovators tried to envision the development of future tourism. Some of the projects have already been built and are functioning, others are at the stage of development. Here are the most outrageous projects to date.

Businessman shows concept hologram Plane on his hand. Man in business suit with future technology ... [+] screen and modern cosmic background

Awaji Yumebutai

Japanese architect Tadao Ando’s most ambitious project, Awaji Yumebutai covers an area of 2.3 million square feet, and had been used to obtain landfill for the Kansai International Airport. The artificial island named Yumebutai, or “A stage for dreams,” houses a complex that includes a hotel, conference center, restaurant, shops, open-air theater and a promenade garden. It’s most striking feature, though, is its succession of fountains and internal courtyards.

Japanese architect Tadao Ando’s most ambitious project, Awaji Yumebutai.

Tadao Ando has said, "The basic framework of this project is round universes and square universes, which are connected by walkways. Rather than depending solely on geometry, I experimented with using the spaces created by the irregular topography that remained, In addition. I tried to create a new style of garden combining the traditional Japanese tour garden with Western tour gardens, whose framework is much less ambiguous.”

The ESO Hotel, home of the Paranal Observatory, high upon the Cerro Paranal Mountain in Chile, is not open to the general public, but serves the scientists and engineers who work in the facility. As the architects describe it, "For the relatively short time of [the workers’] stays under extreme climatic conditions - intense sunlight, extreme dryness, high wind speeds, great fluctuations in temperature and the danger of earthquakes - a place has been created far away from civilization where they can relax and rest between the strenuous phases of their work. Reminiscent of an oasis, Eco Hotel provides 120 hotel rooms, a canteen and lounge areas, as well as a swimming pool, fitness center and library."

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Long exposure image of a car trail next to a radio dish on the Cerro Paranal Observatory in the ... [+] barren Atacama Desert. Planets Venus and Mercury appear in conjunction at the horizon. Paranal is home to some of the world's leading telescopes. Operated by the European Southern Observatory (ESO).

The ESO Hotel appeared in the James Bond film, Quantum of Solace , 2008, starring Daniel Craig. The desert landscape looks more like a postcard from Mars than just the driest place on earth. The dryness makes it the perfect spot for astronomical viewing and studies. Operated by the European Southern Observatory (ESO), an organization based in Munich, the VLT (Very Large Telescope) is reportedly the most powerful telescope based on earth.

Russian Dreams

Russian businessman and multi-billionaire, Vladimir Potanin, whose 2020 efforts to provide food and medicine to those in need, has continued to seek positive press through the creation of resorts throughout Russia. One such property in progress is Vasta Valley in Sochi amidst the Caucasus Mountains. The resort is expected to provide 2.5 thousand jobs, and attract 1.5 million tourists per year.

Aerial view of Caucasian national Park. drone flying sideways over steep stony slopes of mountain ... [+] ranges. scenic nature landscape with large woodland, alpine meadows, glaciers, rocky mountain peaks

Russian travel is also prized because of its mystique and unique landscapes. Rybachy Peninsula , translated as “The Fisher Peninsula,” is the Northernmost location of continental European Russia. The rough and varied terrain and unpredictable weather adds to the challenge for the more adventurous travelers.

For the even more adventurous, the Taimyr Peninsula in the Russian Arctic, brings adventure-seekers face to face with the most fragile ecosystem on the planet. In the uninhabited mountain valleys of the Putorana Plateau, where frosts reach minus 60 degrees Celsius (minus 76 Fahrenheit) giant Muskox roam the tundra, and in the permafrost it is easy to find perfectly preserved remains of ancient mammoths, right under one’s feet.

Wavy snow on Putorana Plateau, Taimyr. Russia, Krasnoyarsk region

In the east of Russia, near the border with Alaska, on the Kamchatka Peninsula, Three Volcanoes Park will also be built (yes, active volcanoes), where tourists can take thermal baths, go skiing, find rivers full of salmon and wander along the black volcanic sand, washed by the waves of the Pacific Ocean watching the jumping of orcas near the shore.

Luxury Submarine

With a spin on the cliche “deep dive,” Oliver’s Travel , a British travel company, offers couples a romantic experience with their “Love Beneath the Waterline,” or more euphemistically termed “The Mile Low Club.” The original launch was Valentine’s Day 2014, and the world-class service, unlike many relationships, never left the honeymoon period. A chef and personal butler add to the luxury, providing an enticing menu and polite privacy, respectively, only augment the two-person shower and the oyster, chocolate and pomegranate menu items.

Lovers Deep Submarine

What is particularly nice about the Lovers Deep Submarine is that it can moor practically anywhere in the world. With private speedboat transfers as standard, the service can also be customised with optional extras including helicopter transfers with a beach landing, free rose petal scattering service or champagne breakfast in bed.

Hotel in Space

Coming right on the heels of human space travel, Fontana-based Orbital Assembly Corp . is already laying the groundwork for a project that will put hotels in space. With a workforce of robots, it sounds more like a science fiction plot than plans for the future of hospitality. Orbital Assembly CEO Rhonda Stevenson said that while the idea might seem far-fetched, proving that the technology works on the ground is the first step to convincing people to use it in outer space.

A model of the future of hospitality, according to the work of Orbital Assembly Corp.

The project is looking toward 2023 for just getting the gravity ring into space, which will provide artificial gravity. In time, as space travel continues to expand and become more accessible, the hope is that space stations can serve not only as a place to visit for the ultimate in tourism, but perhaps an alternative to a tenuous planet with dynamic climate issues.

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Tourism and Hospitality Dissertation Topics and Titles

Published by Grace Graffin at January 10th, 2023 , Revised On April 16, 2024

Introduction

As a tourism student, you will be required to study the basics of tourism, hospitality, and event management. Some important issues surrounding tourism include but are not limited to medicine, finance, culture, geography, and more.

We understand that choosing the right dissertation topic can be a bit overwhelming for you. Therefore, our writers have provided a comprehensive list of tourism dissertation topics. These topics are recent, relevant, and exploratory enough for you to conduct a comprehensive research study.

We can even customize topics according to your needs. So, go through our list of dissertation topics, choose the one that interests you, and let us know if you would like any help from our writers.

Check our dissertation example to get an idea of how to structure your dissertation .

You can review step by step guide on how to write your dissertation here.

Tourism Research Topics for 2024

Investigating how the tourism industry has taken green and sustainable measures- a case study of uk.

Research Aim: This study will investigate the various aspects of the UK tourism industry towards making green and sustainable measures for the environmental benefits. It will also look into the consumer’s perspective towards green tourism and its positive and negative impacts on the tourism industry and the tourists. It is also helping you develop a better understanding of the concept of a green environment and its influence on the tourism industry.

Environmental Management Systems and their Implementation in the UK- A Systematic Review.

Research Aim: This study will explore the quality of environmental management systems, environmental performance, improvements, and implementation in the UK. We will be focusing on different companies with high environmental impacts and how they have improved the environment and the use of environmental management systems (EMS). This study will also look into how it has changed or influenced the hospitality industry.

Investigating the impact of Social Media Recommendations on Hotel Booking in the UK.

Research Aim: Social media is a part of every aspect of our daily life. This research will investigate the influence of social media on tourism and specifically on choosing a hotel; and help you evaluate if consumers perceive social media-based recommendations differently than more traditional sources of internet-based marketing. Qualitative research will be used in this, followed by thematic analysis to find the role of social media in recommendations in influencing consumers’ search, decide and book hotels.

Assessing the Impact of Virtual Reality on Tourism.

Research Aim: Virtual reality (VR) is an emerging technology in tourism. This study will find the impact of virtual reality on the tourism industry. It will also investigate consumer behaviour towards it. We will better understand how VR has affected the tourism industry and significantly influenced the results. TAM research model will be developed to describe the nature of the 3D virtual world. It will also cover some psychological aspects to understand the consumer perspective.

Role of Social Media Marketing in deciding a Travel Destination- A Systematic Review.

Research Aim: This study investigates the role of social media marketing in deciding a travel destination. This study aims to find and understand how social media can achieve marketing objectives. Taking a quantitative approach, we will find the role of social media marketing and its effect on making travel choices through interviews and surveys. It will further explore the tourist’s perception, expectations, and experiences.

Effects of Covid-19 on Tourism and Hospitality Dissertation Topics

Topic 1: tourism after coronavirus pandemic - way forward for tourism and hospitality industry in the uk or any other country of your choice.

Research Aim: Tourism is a reason for most of the human mobility in the modern world. According to the World Tourism Organization (2020), international tourism has indicated continuous growth for the tenth consecutive year reporting 1.5 billion international tourist arrivals in 2019 and an estimated 1.8 billion international tourist arrivals by 2030 )people are forecasted to be. This particular research will focus on the effects of the Covid-19 outbreak on the tourism and hospitality industry in the United Kingdom or any other country of your choice.

Topic 2: Investigating the Long Term Effects of Prolonged and New Travel Restrictions on the UK Tourism Industry

Research Aim: Britain will require anyone entering the country to self-quarantine for two weeks, and other European countries are pondering similar measures, but the prospects of prolonged and even new travel restrictions are destroying what hopes the continent’s airlines and tourist industry have been harbouring of at least a partial coronavirus rebound. Can the tourism sector of the UK overcome these challenges?

Topic 3: Coronavirus: Dubai Tourism Insists Emirate's Hotel Sector is Healthy, Rejects Bloomberg Report but Is It Really the Case?

Research Aim: Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has denied a Bloomberg report about the emirate’s hospitality businesses being adversely affected by the coronavirus pandemic. This research will employ primary research methodology to gather data from the key stakeholders of the Emirates hoteling industry to assess whether or not the ongoing Covid-19 crisis is causing panic and financial damages to the hoteling industry.

Topic 4: Will Easing the Travel Restrictions Benefit the UK Tourism Sector in the Short Term?

Research Aim: Many European countries, including the UK, are easing lockdown measures, including tourist destinations preparing for the summer. Cafes and restaurants in London and other cities hardest hit by the virus in the UK have opened two weeks behind the rest of the country. However, with most travellers preferring to stay home in the wake of the Covid-19 pandemic, how effective are these measures going to be?

Topic 5: Coronavirus outbreak: Caribbean Tourism Struggles as Visitors Stay Home

Research Aim: In the Caribbean, the government plans to require all visitors to undergo rapid Covid-19 testing upon entry. They hope provisions such as virus tests for all industry workers and socially distanced resort dining will make people feel comfortable travelling. This research study will explore whether the measures taken by the Caribbean government will actually encourage the visitors to leave the comfort of their home and travel in the midst of the Covid-19 Crisis.

Topic 2: Advances in Tourism and Hospitality Post-pandemic

Research Aim: This research aims to assess the advances in Tourism and Hospitality post-pandemic

Topic 3: Impacts of Social Distancing on Tourism Managements

Research Aim: This research aims to study the impacts of social distancing on tourism managements

Topic 4: Advances in Hotel Management Post-pandemic

Research Aim: This research aims to assess advances in Hotel management post-pandemic

Tourism and Hospitality Dissertation Topics for 2023

Topic 1: factors impacting destination selection for medical tourism.

Research Aim: Medical tourism is a growing trend. An increasing number of people travel to another country, seeking medical treatment which is expensive or unavailable on their own. Various factors impact the destination selection process for medical treatment purposes. The destination can be local or international. With limited evidence on the factors that impact destination selection for medical tourism, there is a need for a comprehensive study exploring these factors in detail.

Topic 2: Impact of Low budget Airline Services on Boosting International Tourism in Europe: A Case Study of Ryanair.

Research Aim: With increasing costs of air travelling, the demand for low-budget airline services is on the rise. Ryanair is one of the leading low-budget airline services based in the UK. Its cheap air tickets attract many regular travellers. Given this, the main aim of this research will be to explore whether or not low-budget airlines are actually helping to increase international tourism in Europe or not. This research will be conducted based on quantitative data which will be collected from a sample of Ryanair international tourism travellers.

Topic 3: Eco-friendly Practices and Their Effect on Hotel Selection Decision: A Case Study of UK Hospitality Industry.

Research Aim: Various technologies can be implemented to achieve eco-friendliness, such as; internet of things, automation technology, bamboo industrialisation, and sustainable building construction. On the other hand, eco-friendly practices include; water and energy conservation, renewable energy use, waste recycling and management, alternative plastic products, and more. Many hotels in the UK install solar panels and automated systems, which generate renewable energy and ensure complete automation for lights and water. It is worth evaluating how eco-friendly technologies and practices affect the hotel selection decision of guests in the UK hospitality industry.

Topic 4: How Economic Conditions of a Country Impact its Local Tourism: Identifying the Economic Factors Influencing the Tourism Sector.

Research Aim: Economic factors have a great impact on tourism. When a country is economically strong, it spends a great deal on tourism development. On the other hand, tourism could be adversely affected if a country is struggling with its finances. This research aims to investigate and critically analyse the economic factors which tend to affect the tourism sector of a country. The study will also weigh the economic upsides and downsides of these factors concerning local tourism.

Topic 5: Assessing the Impact of Social Media Platforms on Tourism Destination Selection.

Research Aim: These days, social media websites play a tremendous role for tourists in destination selection. The experiences and reviews that people share on online social platforms have a huge impact on making or breaking the future of any tourist destination. This research will analyze the role of different social media platforms in choosing tourism destinations among tourists. This research will also shed light on the rationale and factors people rely on social media to select their tourism destination.

Topic 6: Assessing the Impact of Government Rules, Regulations, and Policies on Tourism Development: A Case Study of Developing Countries.

Research Aim: The tourism sector of any country is greatly looked after by governmental and regulatory bodies. This research will analyze the role played by such bodies from the perspective of policymaking and regulation implementation. The study will also explore how the impact of policymaking and government regulations in developed countries might be different from that of developing countries.

Topic 7: Analysing the Impact of Natural Hazards on the Tourism Industry of the UK: Recommending Effective Measures to Minimise Risk.

Research Aim: Natural hazards can have a disastrous effect on the tourism industry of any country. The UK is one of the countries where the tourism industry has experienced huge success. Thus, this research will be carried out to analyze the impact of such hazards on the UK’s tourism sector.

Topic 8: Assessing the Factors and Preferences Impacting Tourist's Decisions to Travel to a Dark Tourism Site.

Research Aim: As a result of a shift in preferences of tourists and an urge to explore and learn, dark tourism has gained immense popularity and success in recent times. This research will explore the factors and reasons why tourists choose dark places as their tourism destination.

Topic 9: The Impact of Travel Bloggers and vloggers on the Tourism Industry.

Research Aim: Travel bloggers and vloggers are an important part of the tourism industry now. These people travel the world, document their experiences through their writing or videos, and influence people. Tourists throughout the world now depend on their reviews and choose their travel destinations accordingly. This research will aim to explore how these influencers have completely changed the tourism industry.

Educational Tourism Dissertation Topics

Tourism has gained tremendous popularity among academicians and researchers in recent times. Educational tourism primarily takes into consideration technical competencies and new knowledge gained outside the classroom environment.

Educational tourism brings to light the idea of travelling to learn about the cultures of other nations. Exchange student programmes are perhaps the most commonly employed educational tourism strategy, allowing students to learn about the culture of the host nation through research work and travel. Possible areas of research in this field of tourism for your dissertation are provided below;

Topic 1: Educational Tourism Programmes and the Popularity of Host Nations

Research Aim: This research will discuss the educational exchange programmes in detail and will also assess how educational tourism can add to the appeal of the host nations for prospective tourists.

Topic 2: Factors Affecting the Decision of British Students to Join International Student Exchange Programmes.

Research Aim: Even though student exchange programmes are popular throughout the world, there are certain countries where they are practised the most. This research will study one such country, the UK, concerning the factors that encourage British students to join international exchange programmes.

Topic 3: Factors Contributing Towards the Success of Work & Study Programmes in the UK

Research Aim: This research will analyse the factors that contribute towards the success of study programmes in the UK, i.e. benefits of studying in the UK and the attractiveness of the UK as a place to live and study.

Topic 4: To Analyse the Satisfaction of International Students Enrolled in Student Exchange Programmes in the UK

Research Aim: This research will cover an important topic, i.e., measure the satisfaction of international students enrolled in exchange programs in the UK – the same topic can be used for any other country such as the USA or Canada.

Topic 5: To Investigate Potential Marketing and Communication Tools to Promote “any country” as the Best Place to Pursue Higher Education.

Research Aim: This research will investigate and conclude the most successful marketing and communication tools that are used to promote exchange programmes in a particular country. The topic can be customised according to the country of your choice.

Topic 6: What are the factors Influencing British Students’ Decision to Join Academic Year Exchange Programme in Japan?

Research Aim: Japan is one of the most popular destinations when it comes to student exchange programmes. This research will assess the factors that influence a British student’s decision to go to Japan to pursue education.

Topic 7: To Examine the Popularity of Student Exchange Programmes Offered by Chinese-speaking Countries.

Research Aim: This research will explore the reasons for the popularity of student exchange programmes in countries where Chinese is the official language such as Hong Kong, Taiwan, China, etc.

Topic 8: To Investigate the Attitude and Perception of British Students toward Summer Camps.

Research Aim: Summer camps are extremely popular in the west. This research will explore the perceptions of British students towards summer camps and what motivates them to attend them.

Topic 9: Factors Affecting the Decision of University Students to Pursue a Placement Programme in the US?

Research Aim: This research will aim to understand the rationale of university students’ decisions to pursue placement programmes in the US,

Topic 10: To Examine the Satisfaction of University Students Returning from Cultural Exchange Programmes in the US.

Research Aim: This research will aim to understand the satisfaction of university students who are on their way back from exchange programmes in the US.

Medical Tourism Dissertation Topics

Medical tourism is a new area of study in the tourism industry. The gap in the prices of medical facilities available in developing and developed countries is significant, propelling many patients to travel to far destinations to benefit from economic, medical services.

Similarly, many financially well-off patients decide to have medical treatment in foreign countries with advanced and established medical systems that provide state-of-the-art medical facilities unavailable in their home countries.

Although there may be insufficient secondary data to analyse this tourism sub-topic, researching this area will prove to be interesting. You can choose your medical tourism dissertation topics from this list.

Topic 1: Investigating the Reasons Why British Citizens Travel to Different Countries for their Dental Procedures

Research Aim: This research will identify and discuss in detail the reasons why British citizens travel to different countries for dental treatment.

Topic 2: The efficacy of marketing and communication tools employed by Thai plastic surgery and extreme makeover service providers – An investigation into the attitude and perception of British travellers.

Research Aim: A large number of British citizens travel to Thailand for cosmetic and plastic surgeries. This research will aim to understand the attitudes and perceptions of British travellers who opt for these surgeries in a foreign country. The research will also assess the marketing and communication tools employed by Thai medical service providers.

Topic 3: To Identify and Discuss Critical Marketing Strategies to Promote a Weight Loss Centre in the UK.

Research Aim: This research will talk about the marketing strategies that are undertaken in the UK to promote weight loss centres.

Topic 4: Measuring Customer satisfaction of British Lesbians After Having Sex Reassignment at Yanhee International Hospital, Bangkok

Research Aim: This research will measure the customer satisfaction of British lesbians after they have undergone gender reassignment at the Yanhee International Hospital in Bangkok.

Topic 5: To Examine the Factors Influencing the Decisions of British Women to Buy Body Contour Tour Packages in East Asia.

Research Aim: This study will analyze the factors that influence the decision-making of British women when burying body contour tour packages in East Asia.

Topic 6: To Investigate the Extent to Which Swiss Weight Control Tour Packages Have Influenced Women in the UK.

Research Aim: This research will focus on the decision-making detriments of British Women who opt to purchase weight control tour packages in Switzerland.

Topic 7: How Young British Females Perceive Facial Lifting package Tours in East Asia?

Research Aim: This study will analyze how young British females perceive facial lifting package tours in East Asia.

Topic 8: To Understand and Discuss the Factors Affecting Buying Decisions to Benefit from Extreme Makeover Tour Packages in Eastern Europe.

Research Aim: This research will critically explore the factors that influence the buying decision of customers who purchase extreme makeover packages from Eastern Europe.

Topic 9: How Attractive are the Plastic Surgery Makeover Services to Female British Customers – A Qualitative Study

Research Aim: This research will understand and analyze the attractiveness of plastic surgery makeover services that influence British females to purchase them. The research will be descriptive in nature.

Topic 10: How Homosexual Men Choose Medical Tour Packages for Sex Reassignment.

Research Aim: This study will investigate gender reassignment tour packages that interest homosexual men and the factors influencing their decision-making process.

Tourism Management Dissertation Topics

Tourism management is perhaps the most interesting area of the tourism industry. It mainly involves travelling for the purpose of leisure and recreation. People travelling to other countries and outside their usual environment with the intent of leisure can be classified as tourists.

It should be noted that the phenomenon of tourism has grown tremendously in recent years, thanks to the impact of globalisation. There are many countries such as Malaysia, Thailand, Singapore, Maldives, and Fiji, whose largest source of income is tourism. In these countries, tourism generates huge revenue for the government and also provides employment opportunities for the working class as well as businesses.

The suggestions below can help you to narrow your research for your tourism dissertation.

Topic 1: How British Tourists Perceive Chinese World Heritage Tour – A Qualitative Study

Research Aim: This research will focus on how Chinese heritage is perceived by British tourists and what compels them to visit China.

Topic 2: Exploring the Factors that Make London the Most Popular Destination for Christmas Shopping

Research Aim: This research will analyse and explore the various factors that promote London as one of the most attractive destinations for Christmas shopping.

Topic 3: Investigating the Underlying Factors that British Citizens Consider when Choosing a Destination for Their Winter Holidays.

Research Aim: This research will analyse the various factors that British citizens consider and evaluate when choosing a destination for their winter vacations.

Topic 4: An Analysis of Factors Affecting Employees’ Motivation in Luxury Hotels of Dubai.

Research Aim: This research will study the factors influencing employee motivation in luxury and five-star hotels in Dubai. The study will make use of secondary data and primary research to establish the exact factors that motivate employees to work for luxury hotels in Dubai.

Topic 5: How the Tourism Industry of Thailand Responded to the Tsunami.

Research Aim: This study will dive into the past to establish how the Thai tourism industry responded to Tsunami.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 6: Factors Influencing British Customers’ Decisions of Purchasing Egypt Tour Packages.

Research Aim: This research will explore the factors that British citizens consider when planning their holiday to Egypt.

Topic 7: Attitude and Perception of British Tourists Toward Thailand as a Winter Holiday Destination

Research Aim: This study will research why the British choose Thailand as their winter holiday destination.

Topic 8: The Increasing Popularity of Cruise Travel in South Africa Among British Tourists

Research Aim: This research will consider the reasons why South African cruise is extremely popular amongst British tourists.

Topic 9: To Investigate the Efficacy of Integrated Marketing Communication Tools to Restore the Image of Amsterdam as the Best Tourist Destination in Europe

Research Aim: This research will explore the marketing and communication tools utilized to market Amsterdam as the best tourism destination in Europe.

Topic 10: Factors Influencing British Customers’ Decision to Choose a Particular Destination During the Summer/winter Holiday

Research Aim: This research will discuss all the factors that influence British citizens to choose a destination for their summer or winter holidays. This topic can be customized according to a country of your choosing.

Hospitality Dissertation Topics

Hospitality industry consists of casinos, resorts, restaurants, hotels, catering as well as other businesses that serve the tourists. At its core hospitality can be defined as the relationship between a guest and the hotel.

Other aspects of hospitality include but are not limited to liberality, friendliness, warm welcome, entertainment, goodwill, and reception. Modern-day businesses pride themselves on their acts of hospitality. Thus, it is an extremely interesting sub-topic to base your dissertation on. Some topics in this area of tourism are suggested below.

Topic 1: Examining How Popular Travel Agents Such as eBrooker and Opodo are Perceived by British Tourists

Research Aim: This research will evaluate some of the best and most popular travel agents such as Opodo and eBookers and how they assist British tourists with their destination planning.

Topic 2: Identifying the Factors that Influence Leisure Hotel Buying Decisions of British Customers

Research Aim: This research will identify the factors that influence British customers’ decision to opt for luxury hotels.

Topic 3: Identifying Features of a leisure hotel that attract British honeymoon couples

Research Aim: This research will identify features of a luxury hotel that attract British couples looking for a honeymoon location.

Topic 4: Investigating Hospitality Practices of Popular Leisure Hotels in Dubai

Research Aim: This study will investigate hospitality purchases of attractive luxury hotels in Dubai.

Topic 5: What are the Prime Factors Influencing Restaurant Selection Decisions of Young British Couples?

Research Aim: This research will explore the factors that influence British couples to select restaurants for their time out.

Topic 6: Investigating and Reviewing Strategies Employed by Hotel Restaurants and Pubs in London to Keep Their Employees Motivated

Research Aim: This research will study an important aspect of the tourism industry, i.e., how hotel restaurants and pubs in London keep their employees motivated.

Topic 7: Exploring the Relationship Between Culture and Leisure Hotel Buying Decisions in London.

Research Aim: This research will investigate the relationship between how customers in London choose a luxury hotel based on their culture.

Topic 8: Creating Brand Sales and Recognition Using Integrated Marketing Communication Tools.

Research Aim: This research will explore how brand sales and recognition are built using various marketing and communication tools.

Topic 9: Understanding the Relationship Between Customers’ Buying Decisions and Leisure Hotel Hospitality Features within the Context of Overseas Holidays

Research Aim: This research will explore the relationship between customers’ decision to choose a luxury hotel while visiting different countries.

Topic 10: The Impact of Hospitality Companies’ Brand Image on Tourists’ Buying Decisions.

Research Aim: This research will first talk about different hospitality companies and how their brand image impacts tourists’ buying decisions.

Black Tourism Dissertation Topics

Black tourism, also known as dark tourism and grief tourism, involves travelling to historical sites/places associated with death, casualties, and suffering.

Dark or black tourist sites such as battlefields, monuments, castles, Tsunami sites, and Ground Zero are man-made or natural. They are found commonly in Scotland, South Asia, China, and Eastern Europe.

Dark tourism may not be the ideal choice for many students. However, it is an exciting topic to explore. Possible research topics under this field of tourism are listed below:

Topic 1: How Local Communities Can Benefit Commercially and Socially from Tours to Death/Casualty Sites – A Qualitative Study

Research Aim: This research will explore the various benefits that local communities can experience from touring death or casualty sites.

Topic 2: Attitude and Perception of Tourists Towards Taj Mahal in India

Research Aim: Taj Mahal can be categorised as a dark tourism site because many people consider it a mausoleum. This research will discuss the attitude and perceptions of tourists when visiting the Taj Mahal.

Topic 3: To Investigate and Identify the Factors Influencing Tourists’ Decisions to Visit gGrief Sites in the UK

Research Aim: This research will explore the factors that influence the decisions of tourists to visit grief sites in the UK.

Topic 4: Is Mercat Tour in Scotland a Grief Tourism Site for Potential Tourists?

Research Aim: Mercat Tour in Scotland is considered a ghost site. This study will explore what makes this site a dark tourism destination.

Topic 5: Developing a Highly Effective Marketing Strategy to Promote London Dungeon Among the Tourists

Research Aim: This research will understand the various marketing strategies undertaken to promote the London Dungeon amongst tourists.

Topic 6: What are the Primary Factors Influencing British Tourists’ Decision to Choose Grief Sites?

Research Aim: This research will understand the various factors that influence British tourists’ decision to select a dark tourism site.

Topic 7: Developing a Marketing Strategy to Promote Beaumaris Prison in Wales as Another Black Tourism Site in Britain

Research Aim: This research will focus on developing a successful marketing strategy that will help promote Beaumaris Prison in Wales as a black tourism site in Britain.

Topic 8: How are Man-made Grief tourism Sites are Perceived by British Tourists?

Research Aim: This research will discover how British tourists perceive man-made dark tourism destinations.

Comparing the Man-made Black Tourism Sites with the Natural Disaster Grief Sites from the Perspective of Tourists

Research Aim: This research will compare manmade and natural dark tourism destinations with a focus on tourists’ perceptions.

Topic 10: Do the Local Communities Economically Benefit from Tourists Visiting Dark Tourism Sites?

Research Aim: This research will explore whether or not local communities are impacted in any way when dark tourist sites in their locality are visited.

Sustainability and Tourism Dissertation Topics

At its core, this field of tourism primarily focuses on the way tourists can live harmoniously with the planet earth. Ecotourist sites or sustainable tourist sites are those that promote fauna and flora and cultural heritage. Another objective of eco-tourism is to provide social and economic opportunities to local communities. Some interesting topics worth exploring, in this area, are suggested below:

Topic 1: Investigating the Impact of the Internet on the Growth of Eco-tourism in the UK

Research Aim: This research will study the impact of the internet on the rising eco-tourism trend in the UK.

Topic 2: Factors Affecting British Customers’ Decision of Choosing an Eco-tourism

Research Aim: This research will study the reason why British tourists opt for an eco-tourism site as compared to traditional destinations.

Topic 3: Establishing and Discussing Strategies to Promote Swansea as the Best Eco-tourist Spot in the UK

Research Aim: This research will discuss the various ways through which Swansea can be promoted as the best eco-tourist spot in the UK.

Topic 4: Analysing the Role of Price in the Selection of Eco-tourism Destinations

Research Aim: This research will understand the various factors that influence the tourists’ decision to choose an eco-friendly site for their next holiday destination.

Topic 5: Examining the Use of Integrated Marketing Communication Tools to Promote Eco-tourism in Great Britain

Research Aim: This research will study and analyze the different ways through which integrated marketing communication tools should be used to promote eco-tourism in the UK.

Topic 6: Comparing Developing World Eco-tourism Sites Against Western Eco-tourism Sites

Research Aim: This study will compare developing eco-tourism sites and developed or Western eco-tourism sites. The study will conclude which sites tourists prefer and what factors lead them to their decision.

Topic 7: Does Eco-tourism Develop Social and Economic Opportunities for Local Communities?

Research Aim: This research will explore whether or not eco-tourism helps develop social and economic opportunities in the local communities. If it does, the study will explore those factors as well.

Topic 8: Exploring the Factors Affecting the Buying Decisions of Customers Interested in Eco-tourism Sites

Research Aim: This research will identify and discuss the various factors that affect the buying decision of customers who are interested in eco-tourism sites. These factors will then be explored in detail in this study.

Topic 9: Analysis of the Potential of Edinburgh as an Eco-tourism Site in the UK

Research Aim: This research will compare manmade and natural dark tourism destinations and will also include tourists’ perceptions.

Topic 10: Assessing the Impact of Grass Root level Education in Promoting Sustainable Tourism in Europe – A Review of the Literature

Research Aim: This research will discuss the impact of grass root level education to promote sustainable tourism in Europe. The study will be based on the qualitative research method.

Important Notes:

As a tourism and hospitality student looking to get good grades, it is essential to develop new ideas and experiment on existing tourism and hospitality theories – i.e., to add value and interest in your research topic.

The field of tourism and hospitality is vast and interrelated to so many other academic disciplines like civil engineering , construction , law , engineering management , healthcare , mental health , artificial intelligence , physiotherapy , sociology , management , marketing and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best tourism and hospitality dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and be practically implemented. Please take a look at some of our sample tourism and hospitality dissertation topics to get an idea for your dissertation.

How to Structure your Tourism and Hospitality Dissertation

A well-structured dissertation can help students to achieve a high overall academic grade.

A Title Page
Acknowledgements
Declaration
Abstract: A summary of the research completed
Table of Contents
Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation can also be added to this chapter.
Literature Review : This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of research questions to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area while identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
Methodology: The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy .
Findings and Analysis: Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs , charts, and tables in this chapter to identify meaningful trends and relationships.
Discussion and Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section is to establish the link between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
References: Make sure to complete this in accordance with your University’s requirements
Bibliography
Appendices: Any additional information, diagrams, graphs that were used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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To find tourism and hospitality dissertation topics:

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Travel & Tourism Development Index 2021: Rebuilding for a Sustainable and Resilient Future

4. Key findings

Several key findings have been identified in the Travel & Tourism Development Index (TTDI) 2021 results and research. First, the need for T&T development has never been greater as it plays a critical role in helping the global economic recovery by supporting the livelihoods of some of the populations hardest hit by the pandemic and by building resilience, especially when it comes to lower-income countries. Moreover, by investing in the factors that help drive T&T, many economies can leverage tourism to further their overall development. The need for T&T development has never been greater as it plays a critical role in helping the global economic recovery.

Second, the key findings show not only how ongoing challenges such as reduced capacity and labour shortages are tempering the recovery but also how shifting demand has created opportunities, forcing many T&T businesses and destinations to adapt, highlighting the sector’s impressive flexibility. Third, the analysis explores in more detail how various aspects and drivers of T&T development can be more thoughtfully and effectively considered and employed to bolster the recovery and build a more inclusive, sustainable and resilient T&T sector.

4.1 The need for Travel and Tourism development has never been greater

The case for t&t development.

As already alluded to in the global context section above, the T&T sector’s significant contribution to global economic and social development makes its recovery and long-term growth paramount. In 2019, the sector’s direct, indirect and induced output accounted for about 10% of global GDP. Moreover, for many emerging economies, T&T is a major source of export revenue, foreign exchange earnings and investment. On average, out of the economies covered by the TTDI, T&T contributed 70% more towards the exports of middle-income economies than to the exports of high-income economies in 2019. 10 Consequently, restoring T&T sector growth will be particularly vital for developing economies’ recovery. For instance, the World Bank forecasts that emerging markets and developing economies (EMDEs) will not return to pre-pandemic economic output trends until after 2023, with more than 80% of tourism-reliant EMDEs still below their 2019 economic output at the end of 2021. 11 Recent concerns about the slowdown in globalization and trade due to the impact of the pandemic and geopolitical tensions 12 further enforce how important T&T is for global connectivity.

It is also important to note that T&T is vital not only to overall economic performance but also to the livelihood of some of the populations and businesses most vulnerable to, and hardest hit by, the pandemic. This sector contributed to about 10% of global jobs in 2019, 13 employs almost twice as many women as other sectors, has a large share of youth employment and is a major source of jobs for minorities, migrants, informal workers and low-skilled workers. 14 Moreover, SMEs account for more than 80% of T&T businesses. 15 Unsurprisingly, research has shown that T&T growth can support social progress and create opportunities and well-being for communities. 16 Consequently, investing in T&T could not only mitigate the impact of the pandemic but also improve socioeconomic progress and resilience.

Enabling the T&T development landscape

With the case for T&T’s recovery and development clear, it will be critical to focus on and invest in the factors and policies (beyond the critical need for vaccine distribution) that can help enable these goals, many of which are measured by the TTDI. World Economic Forum research shows that TTDI performance correlates with direct T&T GDP, international tourist arrivals and receipts. 17

Figure 3: Travel and Tourism economic and enabling development landscape

Figure 3 can help us understand which economies are likely to be best positioned from a T&T recovery and resiliency point of view, and which may need to prioritize greater investment in T&T enabling factors. This is illustrated by comparing the TTDI scores to economic dependence on T&T. Low- and middle-income economies tend to score below the TTDI average, indicating a potential constraining factor for their economic recovery. In particular, economies in the bottom-right quadrant would gain the most by investing in the drivers of T&T development because they are more dependent on the sector for economic development. Such investment will help their economic recovery by enabling stronger tourism growth as well as supporting their overall economies to be more robust and resilient. On the other hand, while economies in the bottom left are less dependent on T&T, their below-average TTDI score may indicate that their conditions are leading to an underuse of the sector’s ability to drive development, weakening their economic potential – a resiliency issue in itself.

Higher TTDI scores for economies in the top two quadrants indicate that they are more mature markets and are best positioned for the sector’s recovery. Countries in the top-left quadrant are in a more optimal position from a resiliency point of view as they have favourable conditions for T&T operations but are also less reliant on it for their overall economic performance. However, that is not to say that T&T does not play an important role in their overall economic development, especially at the local level and for specific segments of the labour force and SMEs. Meanwhile, economies in the top-right quadrant, like those below them, have also been more vulnerable to the impact of the pandemic, especially given that analysis shows they are typically more reliant on the export of T&T services. These factors may limit their ability to recover economically from the pandemic, but they are also better positioned to generate tourism-led economic growth as international tourism returns. In general, for the most mature T&T countries such as those higher in the top quadrants, sector performance and resilience may be less about making major improvements in aspects of T&T development such as infrastructure and more about continuously calibrating their T&T strategies to adapt to changing demand dynamics, local needs and overall T&T trends.

Figure 4: TTDI 2021 pillar performance

Figure 4 shows in more detail what gaps remain to achieving improved T&T performance and development for various countries. High-income economies and countries in the Europe and Eurasia (Europe) and Asia-Pacific (APAC) regions tend to lead the overall index in results. Among the largest differentiators between index leaders and laggards are: the distribution and promotion of natural, cultural and non-leisure assets and activities; the availability of quality transport and tourist service infrastructure; the degree of international openness; and favourable factors such as (increasingly important) ICT readiness and health and hygiene. However, as shown in the Travel and Tourism Competitiveness Report 2019, because T&T growth is so dependent on factors such as infrastructure and health and hygiene, which if improved bring benefits to more than the tourism sector, sector leaders can play a valuable role in encouraging investment that benefits a country’s economy as a whole. This is especially true for developing economies that have innate natural and cultural assets around which to mobilize investment. 18 The next section detailing key findings will use the TTDI results to discuss the T&T challenges and opportunities created over the past few years, as well as examining how various drivers of T&T development can be employed to bolster T&T recovery and build a more inclusive, sustainable and resilient T&T sector, thereby unleashing its potential for economic and social progress.

4.2 Recovery challenges and shifting demand dynamics

The results highlight difficult operating conditions.

While varying greatly based on local, segment, national and regional conditions, the TTDI results and research help highlight some of the various and common operational challenges the T&T sector faces in its recovery.

With T&T activities being severely restricted over the past few years, the greatest decline in index performance has come from the contraction of related operations and investment. As such, average scores fell in the Air Transport Infrastructure (-9.4%), Prioritization of Travel and Tourism (-6.7%) and Tourist Service Infrastructure (-1.5%) pillars. Air route capacity and airport connectivity plummeted, especially in more mature and high-income economies. Similarly, the decline in tourist service infrastructure reflects initially reduced capacity in the accommodation and related segments. The average number of per capita short-term rental units dropped by about one-fifth between mid-2019 and 2021 across economies ranked in the index. 19 While not reflected in the TTDI results, STR data indicates that, over a similar timespan, the number of hotel rooms did not recover to pre-pandemic levels in many countries. 20 In line with these trends, both T&T capital investment and government T&T expenditures also fell. The decline in sector capacity has also been compounded by the fact that most businesses are SMEs and do not have the means to survive prolonged drops in demand or restrictions on person-to-person contact. The disproportionate impact of the pandemic on the sector is indicated by the direct T&T contribution to global GDP falling from 3.2% to 1.6% and the contribution to global employment falling from 3.8% to 3.1% between 2019 and 2020. 21

Figure 5: Select pillar 2019 to 2021 average score change

Yet, as demand resumes in line with easing travel restrictions and somewhat improving COVID-19 conditions, the initial reductions in capacity increase the potential for supply-side constraints. In advanced economies, in particular, rising demand, earlier layoffs that disproportionality hit T&T, and competition for talent with other sectors have resulted in widespread labour shortages. A WTTC report focusing on the United States, the United Kingdom, France, Spain, Italy and Portugal estimates that the T&T sectors in these countries experienced staff shortfalls ranging from 9% to 18% in 2021. 22 The interconnected nature of the T&T supply chain and ecosystem has also created challenges. Hotels, airlines, car rental firms, tour operators, cruise lines and others all form a chain of service providers dependent on each other along the traveller journey. Bankruptcies or other disruption issues at any point along this chain have the potential to negatively affect the others.

"In addition to labour shortages and capacity constraints, the sector has also been exposed to broader global disruptions that are complicating recovery."

Over the course of the pandemic, growth in merchandise trade coincided with production, worker, equipment and space shortages to create a global supply-chain crisis. For instance, hotels have faced shortages of items ranging from slippers for clients to kitchen equipment. 23

The recent outbreak of war in Ukraine and resulting sanctions and travel restrictions related to Russia have added further pressure on the recovery. Airlines around the world have had to reroute operations, increasing travel times and costs. Meanwhile, the still fragile recovery in international tourism demand could be tempered by increased hesitancy among travellers when it comes to visiting Europe. 24 Many T&T economies in Europe, Eurasia and beyond may also be hard hit due to reduced demand from Russia and Ukraine. Combined, these two economies account for about 3% of international tourism spending, with Russia having been a major source of visitors to destinations ranging from Azerbaijan, Georgia and Turkey to Israel, the United Arab Emirates and Thailand. 25

While not yet fully reflected in the TTDI’s Price Competitiveness pillar, rising travel demand, the stated labour, capacity and other shortages, global supply-chain disruptions and rises in fuel prices and inflation caused by factors such as the war in Ukraine will likely increase costs and service prices throughout the entire T&T supply chain and ecosystem. For example, as of 13 May 2022, jet fuel prices were more than double what they were a year ago, 26 and if they remain high, airline yields and ticket prices will likely rise. 27 Recent UNWTO analysis cites how conflict-induced uncertainty, higher energy and food prices and inflation, in general, are putting pressure on consumer purchasing power and tempering global economic growth, potentially affecting T&T sector performance. Moreover, as economies such as the United States combat inflation by increasing interest rates, consumer demand and T&T investment may be further hit by the rising cost of credit. 28

The pandemic shifts demand dynamics, creating opportunities and driving adaptation

With travel restrictions still common and traveller confidence hampered by pandemic concerns, the past few years have also seen a shift in demand trends in global T&T. According to the UNWTO Panel of Experts, the major trends driving the T&T recovery include domestic tourism, travel close to home, open-air activities, nature-based products and rural tourism. 29 The World Travel and Tourism Council (WTTC) data shows that, on average for the 117 economies covered by the index, domestic spending’s share of T&T spending increased from 50.8% in 2019 to 62.6% in 2020 as domestic demand fared better than collapsing international demand. 30 Moreover, current projections for 2021 show that domestic spending growth is expected to substantially outpace international spend in every region outside of the Caribbean and Middle East. 31

The TTDI results further reinforce the shift in demand dynamics that the world has witnessed. The second most improved pillar is Natural Resources (+2.5% average score increase). While this was driven largely by an expansion in the number of recognized UNESCO World Heritage natural sites and protected areas, such as national parks, the greatest improvement has come from destinations’ ability to garner interest in nature-related segments as illustrated by the 20.8% average growth in natural tourism Digital Demand value, a measure of online searches for topics such as natural wonders, outdoor activities and rural accommodation.

On the other hand, the Non-Leisure Resources pillar had one of the greatest declines in average performance (-1.9%) as business travel declined. While this sector is recovering, it has rebounded at a slower rate than leisure, with factors such as workplace flexibility and the availability of virtual alternatives for in-person meetings tempering demand and potentially leading to some permanent loss in corporate travel. This will force many T&T segments to adapt. For example, operators in the meetings, incentives, conferences and events (MICE) area may have to rely more on smaller and hybrid events. 32 T&T businesses and destinations are increasingly looking to capture opportunities offered by the changing nature of work. Over the course of the pandemic, more businesses have gone virtual, and an increasing share of the labour force is becoming independent.

"In 2020, 10.9 million Americans said they were digital nomads, a 49% increase from 2019."

This sample of independent workers is also increasingly willing to travel. A recent survey showed that the share of US independent workers doing business outside the country jumped from 12% in 2013 to 28% in 2020. 33 Additionally, the trend in “bleisure” travel – the addition of leisure activities to business trips – is also growing. 34

To cater to these growing markets, T&T businesses will have to become more flexible and create new, innovative products. For instance, some major hospitality groups are creating new long-stay properties that include kitchens and living spaces, while other have introduced packages that offer reduced rates for those staying longer, which include IT and boardroom services. 35 Furthermore, while virtual business may require less office space, corporations and their employees may need options for occasional company meetings and events that the sector could provide. However, it is important to note that these new market opportunities are primarily for the high-end travel market and are not likely to replace the overall loss in business travel. Lastly, T&T operators have also had to introduce more flexible booking and cancellation policies in order to address uncertainty about travel regulations and the pandemic, in addition to increased consumer desire to make last-minute changes or to add leisure stays to their business trips. 36

From a destination point of view, many governments have also adapted to changing conditions to take advantage of shifting demand dynamics. For one thing, many countries have provided various incentives to boost domestic tourism. For example, Hong Kong, Singapore, South Korea and Japan have rolled out various programmes that provide discounts, coupons and subsidies for domestic travel. 37 Meanwhile, Aruba targeted the digital nomad market through extended work visas and other benefits via its One Happy Workation programme. 38 The trends towards more rural and nature-based tourism also offer an opportunity for less-developed economies to harness the benefits of T&T given that the distribution and quality of natural assets are less tied to overall economic development, with Natural Resources being one of the few pillars where non- high-income economies typically outperform high- income countries (see Figure 6).

Figure 6: Composition of top quartile, by income group

Overall, the above adaptations to shifting demand and COVID-19 conditions help highlight how flexible T&T business and destinations can be in times of crisis. As the sector rebuilds and addresses future risks, its adaptability will become more crucial than ever. In particular, as can be seen in the key findings that follow, the shift to domestic and nature-based travel, as well as other trends, coincides with an increased emphasis on sustainable and safe travel. Therefore, T&T development will have to become increasingly sustainability-oriented.

4.3 Building back better

Given the current challenges, shifting demand dynamics and future opportunities and risks, it is vital that T&T development strategies are employed to rebuild the sector in a more inclusive, sustainable and resilient manner.

Restoring and accelerating international openness and consumer confidence, including investment in health and security

For starters, as travel restrictions are removed, ensuring that T&T markets are open to visitors and investors will become vital. In particular, it is important that the historical trend of ever greater international openness in T&T continues. Reduced visa requirements fuel international tourism and additional air service agreements open up markets to more airlines, routes, competition and, ultimately, better service (see Figure 7). Given the recent decline in international route capacity and travel demand, prioritizing visa and air service agreement liberalization will be important – with those economies most dependent on tourism exports and lacking large domestic markets standing to benefit the most. Financial openness and an increase in regional trade agreements can also help to facilitate necessary cross-border investment in T&T and beyond, which may also help encourage more international and intra-regional travel.

TTDI results indicate that Western, Southern and Northern Europe are usually the most internationally open subregions due to the close integration that the European Union, the Schengen Area and similar blocs and agreements provide. Such systems allow T&T operators to benefit from factors such as a larger and more diverse consumer base and common market rules. It is also important to recognize that despite the pandemic and disrupted global trade, 83 economies ranked in the index increased their number of regional trade agreements in force between 2019 and 2021. Relevant recent developments include the African Continental Free Trade Area (AfCFTA), which came into force in 2021. Combined with related efforts such as the Free Movement Protocol and Single African Air Transport Market (SAATM), the sub-Saharan Africa region has the potential to unlock its untapped T&T potential and grow its underdeveloped intra- regional T&T market and air route capacity. 39

Figure 7: Correlation between air service agreement liberalization and air transport infrastructure, 2019

Endnotes 40 , 41

Of course, the pandemic, along with the recent rise in geopolitical tensions, also highlights just how important health and security conditions are to protecting the openness on which T&T relies and to restoring consumer confidence in travel. Economies with sophisticated healthcare systems are better equipped to mitigate the impact of pandemics on T&T and the wider economy by protecting their populations, including the T&T workforce and visitors, thus reducing the need for travel and lockdown restrictions. Meanwhile, access to clean water and sanitation facilities helps prevent diseases or their spread. Lastly, consumers and business travellers are likely to remain more sensitive to the health and hygiene conditions at destinations for some time. A recent survey shows that the majority of travellers consider safety protocols, restrictions and cleanliness to be key factors in travel decision- making. 42 In the short term, T&T business, destinations and international organizations have responded to these issues via actions such as the introduction of various protocols and certifications. For instance, the World Travel & Tourism Council has introduced the Safe Travels protocols and certification stamp that can be used by T&T to show customers they are following standardized global health and hygiene practices. 43

In general, underdeveloped health and hygiene infrastructure and access represents an acute challenge for many developing countries, with low- and lower-middle-income economies scoring 50.0% and 25.6% below average in the Health and Hygiene pillar. These states lack physicians and hospital beds (in terms of ratio to population size) and access to basic sanitation and drinking water, and such issues, combined with lower vaccination rates, mean that these economies will struggle to recover at the same pace as others and will have difficulty building adequate resilience against future health security risks. It is therefore crucial for the success of the global T&T sector that the challenges related to vaccine distribution and roll-out are addressed in an equitable and inclusive fashion. While further effort is required, public-private cooperation can provide a useful avenue to address this challenge. For example, the World Economic Forum’s Supply Chain & Transport Industry Action Group community, which consists of leading supply-chain companies, is supporting UNICEF and the COVAX Vaccine Distribution programme with “planning, preparedness and prioritized transportation and distribution of COVID-19 vaccines and related supplies”. 44

The above-mentioned introduction of travel bans, flight-route adjustments, increasing fuel and food prices and potentially hindered international travel demand caused by the war in Ukraine have also shown the degree to which international T&T can be affected by geopolitical tension and conflict. Overall, it is well established that crime and security issues such as terrorism and conflict have a negative impact on tourist arrivals and sector revenue. 45 The 2021 TTDI data shows that economies in the Americas, sub-Saharan Africa and South Asia tend to score the lowest for safety and security, thereby creating a further obstacle to the future development of T&T in these areas.

On the other hand, research has also shown that a sustainable and open tourism sector can be resilient to violence and conflict and that it may help foster positive peace, namely the “attitudes, institutions and structures that create and sustain peaceful societies”. More specifically, the mechanisms through which tourism can accomplish this include cultural and information exchange, encouragement of tolerance, better government functioning, human capital development, and local and cross-border economic gain that can reduce the risks to peace. 46 It is now more important than ever to leverage the T&T sector’s potential for peace through sustainable development.

"It is crucial for the success of the global T&T sector that the challenges related to vaccine distribution and roll- out are addressed in an equitable and inclusive fashion. While further effort is required, public- private cooperation can provide a useful avenue to address this challenge."

Building favourable and inclusive labour, business and socioeconomic conditions

Over the course of the pandemic, the T&T sector has received substantial support in the form of debt financing, tax policies, assistance with business costs, public-sector investment, employment support, incentivization of tourism demand and easing of regulations. 47 In the future, continued investment in human capital and the creation of more favourable labour, business and socioeconomic conditions will be vital components in making the sector more inclusive, addressing ongoing challenges such as labour shortages and driving T&T growth and resilience.

Factors such as accessible and quality education and staff training, supportive hiring and firing practices, programmes to source skilled labour, flexible working arrangements and efforts to improve labour productivity can help equip T&T companies with a workforce that can improve operating efficiency, provide quality services, maintain flexibility in the face of evolving business needs and challenges and take advantage of the growing role of ICT tools. For example, according to the World Economic Forum’s The Future of Jobs Report 2020 , skills gaps in the local labour market were the number one barrier to adoption of new technologies in the transport and storage, and consumer sectors, the two sectors most closely tied to T&T. 48 Furthermore, according to the WTTC, factors such as facilitation of labour mobility, upskilling and reskilling and promotion of education are vital elements in addressing the current labour shortage. 49 Meanwhile, the past few years have shown how important policy stability, access to credit and creating more business- friendly regulatory and tax environments have been in supporting the T&T sector, especially SMEs that typically do not have the same resources and access to capital as larger firms. 50

The 2021 TTDI results partially reflect some efforts by policy-makers to support their economies, with the average Business Environment score climbing 1.7% since 2019. In particular, perceptions of the burden of government regulations and SME access to finance were areas that saw some of the largest improvements. The average Human Resource and Labour Market pillar also improved by 1.5% between 2019 and 2021, due to overall progress made in areas such as staff training. Nonetheless, less developed economies still score well below the TTDI average for most indicators for both pillars.

The pandemic has also highlighted how important an economy’s socioeconomic resilience is for the T&T sector. In general, the ability of an economy to support its population through social protections such as unemployment and maternity benefits, keep youth employed or in training, effectively uphold workers’ rights and support a diverse and inclusive workforce may potentially help strengthen employee productivity, expand the labour pool and make it more resilient to risks such as pandemics. 51 This is particularly true for the T&T sector because it provides income for a large number of youth, women, informal workers, the self-employed and small enterprises, who do not always have access to social or worker protections. Figure 8 shows that there is a relationship between socioeconomic resilience and conditions and labour productivity in T&T. Recent survey data also reinforces how important issues such as benefits and working conditions are for attracting talent and addressing the ongoing labour shortage in the sector. One poll of former US hospitality workers showed that more than half won’t return to their old jobs and over a third are not planning on returning to the industry as they seek higher pay, better working conditions and benefits, and more flexibility. 52

Figure 8: Correlation between socioeconomic resilience and conditions and tourism labour productivity

The 2021 TTDI results show that, across the board, socioeconomic resilience has tended to improve due to the expansion of social protection coverage and spending in line with global efforts to mitigate the impact of COVID-19. High-income economies do tend to score far higher on the Socioeconomic Resilience and Conditions pillar, putting them in a better position to deal with future challenges and maximize their workforce potential. Conversely, low- and lower-middle-income countries have far lower socioeconomic resilience due to more limited social protection, higher rates of youth not in education, employment or training (NEET), fewer workers rights and greater inequality of opportunity for all. As a result, the T&T sector in these economies may face more obstacles to recovery and may be more vulnerable to future risks.

While rising interest rates and debt levels represent a growing obstacle, government responses to the pandemic demonstrated their capacity to provide more comprehensive socioeconomic support, and the benefits of doing so, albeit during an unprecedented situation. While the pandemic has certainly disproportionately affected SMEs, entrepreneurs or more vulnerable populations, strengthening such mechanisms, especially in the T&T sector, could have compound benefits for the sector and economies as a whole.

The growing role of environmental sustainability

In the coming years, the success of T&T businesses and destinations will be increasingly tied to their ability to manage and operate under ever greater ecological and environmental threats. According to surveys conducted for the World Economic Forum’s Global Risks Report 2022 , environmental risks represent half of the top 10 global risks, with climate action failure, extreme weather and biodiversity role natural assets play in generating T&T demand and spend, these environmental risks represent a serious threat to long-term growth for the sector. Moreover, within this context, travellers increasingly value environmentally sustainable options. 54 df

The 2021 TTDI results indicate the extent of environmental sustainability threats and challenges. For instance, comparing the Natural Resources and Environmental Sustainability pillar scores helps to pinpoint where some of the greatest risks to nature-based tourism might lie. Out of the 30 economies that rank in the top quartile for natural resources, 17 score below the global average for environmental sustainability and eight rank in the bottom 25.

Figure 9 provides a regional view of the challenge. While most economies in the Americas and Asia- Pacific and almost half of those in sub-Saharan Africa score above average for natural resources, they commonly underperform in environmental sustainability, making it a critical problem for future T&T development. Environmental issues differ in these regions, but some examples include elevated climate-related risk (as measured by the Global Climate Risk Index), air and sea pollution, deforestation, poor wastewater treatment and inadequate preservation policies. In the Middle East and North Africa, common problems include water stress and air pollution. On the other hand, economies in the Europe and Eurasia region are world leaders in environmental sustainability, accounting for more than half of countries in the TTDI that score above average for this pillar. Combined with the fact that natural resources are not its greatest strength or dependency, the region and its tourism sector may be the better positioned to deal with future ecological risks.

Figure 9: Share of regional economies scoring above average for natural resources and environmental sustainability

Nonetheless, while there are some economies that have better environmental conditions, the challenge is widespread and is not easing. The difference in average score between the top and bottom quartiles for the Environmental Sustainability pillar is the second-lowest among the pillars. Moreover, performance for many indicators in this pillar has been mixed. For example, scores for deforestation continued to worsen. On the other hand, efforts to preserve the environment and T&T-generating natural assets got a boost from continued expansion in the share of protected territories and the number of environmental treaties signed.

A recent UNWTO and One Planet report reiterated the importance of a healthy environment for T&T competitiveness and development and recommended several actions to help the T&T sector produce a greener recovery. This included biodiversity protection actions such as putting tourism at the forefront of conservation efforts and ensuring that the value tourism provides for conservation efforts via monitoring mechanisms and investing in nature-based solutions is captured. Climate action efforts in T&T can be accelerated through the likes of monitoring and reporting emissions from tourism operations, accelerating decarbonization through the development of low-carbon transport options and greener infrastructure, and engaging in carbon removal via the restoration of carbon-density ecosystems and carbon-removal technologies. Finally, circular economy actions are recommended.

These include investing in transforming tourism value chains by reducing, reusing, repairing, refurbishing, remanufacturing, recycling and repurposing whenever possible; prioritizing sustainable food approaches such as local and organic procurement; creating sustainable menus and focusing on reducing food loss; and shifting towards a circularity of plastic in tourism. 55

At the World Economic Forum, efforts in this field are plentiful, and cover multistakeholder actions on decarbonizing transportation, accelerating action on plastics, ensuring the long-term, sustainable use of the ocean, and developing the circular economy. In particular, the Clean Skies for Tomorrow Coalition 56 is working with stakeholders in the aviation ecosystem, including buyers of corporate travel, to accelerate the production and use of sustainable aviation fuels, all while better distributing the green premium for these fuels. The Forum also hosts the Global Future Council on Sustainable Tourism, 57 a community of experts from academia, business, civil society and governments who are developing a set of principles for sustainable destinations to guide decision-making on rebuilding the sector in the wake of the pandemic. The Council is also researching customer behaviour changes that can incentivize the development and delivery of more sustainable travel products and services, articulating the value of investment in the blue and green economies in tourism, and providing guidance on the ambition of achieving net-zero emissions across the various verticals in the T&T sector.

Managing tourism demand and impact

Sustainable management of tourism demand that maximizes benefits for local communities, while also mitigating negative side effects such as overcrowding, will also become a vital component of T&T development as the sector recovers.

The TTCR 2019 discussed how long-term T&T growth was starting to put pressure on local infrastructure and housing, as well as degrading cultural and natural assets that attract visitors and fuelling uneven distribution of T&T benefits. This ultimately led to falling liveability standards for residents, local backlash against tourism and diminished visitor experience. 58 Although recent lockdowns and travel restrictions led to this sustainability challenge being discussed less, it is likely to become a more common topic as demand continues to recover. In many areas, the pandemic-fuelled travel demand push towards outdoor attractions, rural communities and secondary destinations has already revealed capacity constraints. For instance, the rise in nature travel had already led to more overcrowding at many national parks, with many US national parks monthly visitation number hitting all-time highs, leading to issue such as littering, wildlife disruption and traffic jams. 59 Visitors also show signs of wanting to reduce their footprint and improve the social impact on the destinations they visit, with just over half of global travellers in a recent survey indicating that they would be willing to switch their original destination for a lesser-known one if it led to a reduced footprint and greater community impact. 60

While issues such as overcrowding and other effects of T&T on communities are typically a local rather than national-level concern, the TTDI looks at the existence of, or risk related to, overcrowding and demand volatility, as well as the quality and impact of T&T via the T&T Demand Pressure and Impact pillar. In general, pillar results indicate that T&T Demand Pressure and Impact challenges affect economies of all levels of development. For instance, the difference in the average pillar score between low- and lower-middle-income and high-income economies covered by the index is just 0.8% and 2.5%, respectively.

High-income European countries tend to be some of the top TTDI performers and include rich cultural and non-leisure assets and quality transport and tourism infrastructure that allow for the absorption of large quantities of visitors. However, they still tend to score below average for the T&T Demand Pressure and Impact pillar due to factors such as shorter lengths of stay, higher seasonality and a very high level of concentration of interest in a small number of attractions, as shown by Tripadvisor page views and backed by at times unfavourable perceptions of the dispersions of tourism. Unsurprisingly, this region has often claimed headlines for tourism overcrowding. On the other hand, less-developed economies and those ranking lower on the TTDI tend to bring in fewer tourists, but still score below average for perception of tourism dispersion and town- and city-centre accessibility and crowding, an issue that may be partially explained by these economies’ typically below-average scores for transport infrastructure.

Figure 10: T&T Demand Pressure and Impact pillar component scores, 1–7 (best)

In summary, the relatively close distribution of T&T Demand Pressure and Impact pillar scores among economies of different incomes and tourist arrival levels highlights the fact that challenges such as overcrowding have less to do with visitor numbers and more to do with local conditions and policies.

Yet, as the sector rebuilds, there is an opportunity to use increasing domestic and nature-based T&T demand, consumers’ rising preference to manage their footprint and the need to address historical issues such as overcrowding by making investments and policies that help disperse T&T, thus making the sector more resilient. For one, proper care must be paid to developing transport, tourism, health and ICT infrastructure in rural, nature and secondary destinations. This can help funnel tourism and its benefits to more communities, make them more attractive destinations and increase their capacity to absorb more visitors. Within urban centres, improved road and public transport infrastructure and access to efficient, accessible, safe and affordable transport options can reduce the chances of overcrowding and lead to both greater liveability for residents and a better visitor experience (see Figure 11).

Figure 11: Correlation between public transport and quality of town and city centres

In general, TTDI 2021 results show an improvement in the Ground and Port Infrastructure pillar (+2.2%) since 2019. In particular, middle-income economies have experienced some of the strongest growth in areas such as perceptions of road quality and efficiency of train services. Nevertheless, as already alluded to, less-developed economies still have gaps in their infrastructure, ranging from lower road and rail density to a lack of access to efficient and quality public transport. Combined with lower marks for factors such as tourist and health infrastructure, these economies will face some of the greatest challenges in distributing tourism and its benefits throughout their communities. However, they also have the most to gain from overcoming these obstacles.

Aside from investment in infrastructure, policies are also a fundamental part of proper tourism demand management and dispersion. The above subsections of the key findings section explored how governments and destinations can institute policies to develop domestic and other forms of tourism. Moreover, there are specific efforts that can be made to manage T&T to prevent overcrowding and efficiently use a destination’s carrying capacity. For instance, the UNWTO has set out strategies and measures that can combat challenges such as these in cities. Some of these include the promotion of attractions and events that disperse visitors so they are not concentrated only in certain areas, time-based dynamic pricing, the creation of pedestrian-only zones, defining the carrying capacity of city areas, focusing on lower-impact visitor segments, ensuring local communities benefit from tourism, engaging with local stakeholders and monitoring the impact of tourism, including through the use of big data. 61

T&T stakeholders can also play a more active role in broader sustainable mobility efforts and trends that can help to reduce the sector’s environmental impact, manage demand and make destinations more attractive for visitors and residents. For example, the World Economic Forum’s Global New Mobility Coalition (GNMC) is a multistakeholder community for “accelerating the shift to a Shared, Electric and Autonomous Mobility (SEAM) system”. The synchronization of high-occupancy, electric and autonomous transport options can lead to better traffic flow, higher efficiency of road usage, more equitable mobility systems, better air quality, lower carbon emissions and improved grid resilience. More specifically, SEAM may reduce carbon emissions by 95%, improve mobility efficiency by 70% and decrease commuting costs by 40%. Given SEAM’s clear potential to create more sustainable destinations, a case can be made for T&T sector involvement this area. 62

The crucial role of digital technology

All of the aforementioned efforts to build back a better T&T sector will depend on effective leveraging of the growing role of digitalization in T&T.

More T&T services are being accessed by digital systems through online travel agencies (OTAs) and sharing economy platforms, direct online bookings, digital payment systems and mobile devices, and thus consumers tend to expect the greater convenience, increased options, reduced person- to-person contact and seamless experience that these systems provide. Furthermore, digitalization enables T&T businesses to gather consumer insights and preferences, optimize operations, cut transaction costs and automate processes. 63 Online platforms also enable T&T service providers, including SMEs, to reach beyond their local markets and connect with broader domestic and international markets. Due to the above- mentioned factors, it is not surprising that a positive relationship has been found between ICT readiness and international tourism receipts. 64 In the context of shifting demand dynamics, destinations with greater ICT readiness will be better positioned to diversify their markets and take advantage of trends such as the rising numbers of digital nomads and growth in nature-related travel. For instance, research shows a clear relationship between the ICT Readiness pillar and natural tourism online searches in economies with rich natural resources. 65

A recent report by the Asia Development Bank (ADB) and UNWTO outlines how the T&T sector can use big data and digitalization for better and more sustainable tourism management and recovery. Tourism-specific data coming from sources such as T&T operators and online platforms, and non-tourism-specific data coming from sources such as credit card transactions, mobility services and sensors can help T&T stakeholders track and manage the social, economic and environmental impacts of T&T, complement more traditional data-collection efforts, manage tourism flows and target preferred source markets, thereby helping to create smart destinations.

For instance, the Macao Government Tourism Office has worked with a major Chinese multinational technology company to “optimize visitors’ travel experiences before, during and after trips; obtain insights into travellers’ behaviour through in-depth analysis of big data; and monitor, divert and disperse visitor flows at tourist districts and congested areas”. The use of big data and various digital platforms and technology can also help seamless travel and act as health and security tools by enabling safety protocols, biosecurity technologies and digital health certificates, thereby boosting traveller confidence. However, the report also highlights the various barriers to greater use of big data and digitalization within the T&T sector. Some of these challenges include privacy concerns, data reliability, governance issues, disincentives for public-private collaboration, the digital divide, skills gaps and greater efforts to include SMEs. 66

Figure 12: ICT Readiness by economic income group, 2019–2021

Figure 12 helps to illustrate the digital divide among economic income groups. Developing economies typically lag when it comes to ICT infrastructure, internet connectivity and mobile network coverage, which hampers the use of digital platforms in financial services, transport and tourism activities. On the other hand, the ICT Readiness pillar is the most improved (+3.0%) since 2019 largely due to continued improvement in low- and middle-income economies. These results indicate that while high-income economies are best positioned to leverage digitalization and create smart destinations, developing economies are building capacity. In addition, as already mentioned, creating a more highly skilled labour force will be an essential element and challenge in maximizing the use of ICT tools in T&T.

The growing role of digitalization and, in particular, digital platforms, within the T&T space can also create other labour and socioeconomic challenges. Globally, the number of active digital labour platforms, which include ride-hailing taxi and delivery services, has grown from fewer than 200 in 2010 to at least 777 at the start of 2021. As stated, these platforms create new avenues for flexible employment for people, allow business to access wider markets and talent pools, improve productivity and provide convenience for customers. However, they could also lead to greater income and job insecurity. Commonly raised issues include less favourable working conditions, deficient social protection and employment benefits and a lack of access to fundamental rights of freedom of association and collective bargaining. 67 The growth in popularity of digital platforms offering short-term rentals has also led to concerns about residents’ access to housing at destinations where housing capacity is increasingly taken up by the T&T sector. 68 The concentration of market share in the hands of digital platforms may also lead to imbalances in the bargaining and pricing power of the various stakeholders, including workers and SMEs. 69

If proper efforts are made, from employee training and supporting SMEs’ use of ICT to fair and effective regulation of digital platforms and their impact on workers and destination communities, digitalization in T&T will become one of the driving forces in growing the sector’s role in inclusive, sustainable and resilient development. However, failing in these areas could also transform this key aspect of T&T operations into an increasingly acute barrier to future T&T growth.

4.4 Conclusion to the key findings

The COVID-19 pandemic and its impact have underscored the T&T sector’s vital role in global connectivity and development. In the coming years it will therefore be crucial for T&T stakeholders to devise strategies that make the sector more inclusive, sustainable and resilient.

As the TTDI 2021 results reveal, any such enterprise will require a comprehensive and holistic approach. Creating a better T&T economy is not just about improving infrastructure or offering favourable pricing. It also involves creating better health and hygiene conditions, ensuring natural resources are protected and that the workforce on which the sector depends has access to training and social protection. This necessitates the active participation and coordination of sector and non-sector business, employers and employees, government agencies ranging from tourism and health ministries to local authorities, environmental and conservation groups, and international organizations. Over the course of the pandemic, often uncoordinated travel restrictions and health protocols revealed the difficulty and necessity of such cooperation.

In the future, efforts will need to be made to devise common frameworks for defining and measuring T&T sustainability, including the creation of commonly accepted environment, social and governance metrics. The safe and ethical use of big data will prove fundamental to this cause. Moreover, in an increasingly complex and technology-enabled environment, it will be vital to ensure that developing economies, workers and SMEs are not left behind.

While these challenges may be difficult, the flexibility and adaptation the T&T sector has shown in the past few years also indicates that sector stakeholders are more than capable of rising to the occasion.

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Ideas for tourism that get us closer to the UN Sustainable Development Goals.

UN sustainable development goals

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A commitment campaigning for better and more responsible visitor behaviour

Pay your bus ticket with plastic cups or bottles

Bikes to drive sustainability and inclusion

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Current Tourism research projects

Tourism at otago is a highly research-active department.

Our staff are committed to a range of relevant, on-going research projects. These include climate change and aviation, well-being and migration, environmental management, cultural tourism development, Aboriginal culture tourism in Australia, and the social practices and governance of leisure and events.

Current research projects within the Department of Tourism are listed below, categorised by surname in alphabetic order:

Julia Albrecht’s current research projects

Sustainability in destination management.

This ongoing collaboration encompasses a range of projects that seek to identify factors and processes relevant to integrating sustainability in destination management. Several works take a comparative approach, looking at destinations in Austria and New Zealand.

Research collaborator

Dr Marco Haid (UMIT Tirol, Austria)

Involving children in destination planning and management

Although children are increasingly acknowledged as legitimate stakeholders in tourism destinations, representation of their interests has not yet been formalised in destination planning and management processes. This research project identifies and empirically assesses existing approaches to children’s involvement in destination planning and management, as well as the nature of destination concerns where children are seen as stakeholders.

Eliza Raymond (Victoria University of Wellington; Centre for GOOD Travel)

Technology in tourism visitor experiences

This project explores and assesses current uses of technology in tourism products and experiences among tourism businesses in Otago and Southland. A key research aim is to obtain an understanding of the assumptions and attitudes behind the selection and use of technology in nature-based and cultural visitor experiences.

Dr Stu Hayes (Department of Tourism)

Anna Carr's current research projects

Good nature, bad nature.

Good Nature, Bad Nature is a Marsden-funded research project exploring the current and future management of invasive species, and peoples' values associated with contentious species.

This study will help us understand how attitudes to invasive species are formed, and consequently how to generate support for their current and future management.

Research collaborators

Professor Brent Lovelock, University of Otago
Claire Dowsett and Matthias Spall, PhD students
Anna Clark, Research Assistant

Environmental management of tourism

This research focuses on ecotourism, ecopreneurship and sustainable SMTEs. From 1999 to 2002 Anna worked alongside Professor James Higham on a nationwide FRST funded project investigating Ecotourism in New Zealand: profiling visitors to New Zealand ecotourism operations. In 2005 Anna had an Otago Research Grant to study Māori owned nature tourism businesses. Recreation

Anna's interests here surround wilderness recreation planning and the history of alpine and polar region recreation. From 2009-2010 she has undertaken numerous externally funded projects in this area. Anna received SPARC (SportNZ) funding for a project on 'Family preferences, experiences and benefits associated with outdoor in Aotearoa' (Project Leader: Anna Thompson) and was co-investigator on two other projects 'Immigrants and the Outdoors' (Project Leader: Brent Lovelock) and 'Enduring Participation in Outdoor Recreation' (Project Leader: Brent Lovelock). Other notable research included visitor studies commissioned by the Department of Conservation in the Hakatere, Ahuriri and Ruataniwha Conservation Parks.

Cultural landscapes and cultural tourism development

Anna's PhD (1998-2004) examined the management of visitors' experiences of cultural landscapes in New Zealand. As a result she was an invited director of Te Ana Whakairo (Māori Rock Art Centre Trust) from 2007-2011. She continues to study how cultural identity influences tourism development and land management through cultural values for landscapes, visitor demand for cultural tourism, cultural tourism entrepreneurship and cross cultural visitor interpretation. Recently, she collaborated on a book chapter exploring cultural dissonance and indigenous peoples with Canadian researchers.

In 2012–2013 she was awarded an Otago Research Grant as Principal investigator with Diane Ruwhiu (Management). The ORG will explore Māori business networks.

Stu Hayes' current research projects

Measuring the economic value of the te manahuna mackenzie basin hydro canal fishery.

This study is funded by Fish & Game New Zealand, the statutory managers of New Zealand’s freshwater sport fish. The study will gather key information about the expenditure of anglers fishing on the hydro-electric canals in Te Manahuna Mackenzie Basin, one of the most popular trout and salmon fisheries in New Zealand. Fish & Game New Zealand are interested in evaluating the overall economic impact of the canals fishery to the local community. The data will assist Fish & Game New Zealand in their planning and management of this fishery.

Professor Brent Lovelock – Department of Tourism, University of Otago
Dr Viktoria Kahui and Joel Hjelte – Department of Economics, University of Otago

Inclusive leisure for the LGBTTQIA2S+ community in Aotearoa New Zealand

We know that the LGBTTQIA2S+ community around the world faces barriers to access, participation, and inclusion across the spectrum of leisure. Our study focusses on LGBTTQIA2S+ issues in relation to leisure participation from the communities' perspectives. One outcome of this study will be to produce a resource that will be made available to leisure providers globally (i.e., booklet of ‘best practice’ case studies, tips for improving inclusive practices etc.).

Dr Willem Coetzee – University of Western Sydney, Australia
Hannah McKeeman – University of Otago

Use of technology in nature-based and cultural tourism visitor experiences and related product development

Technology offers a multitude of ways in which tourism products and experiences can be delivered differently. These range from fundamental changes that lead to completely different sets of products and experiences (such as Virtual and Augmented Reality) to comparatively minor adaptations (such as traditional products and experiences delivered online; traditional products and experiences with an added technical tool or component, for example use of an iPad to show a video pertaining to a site or attraction). It is not currently known how and to what extent tourism businesses in New Zealand make use of technological advances to improve or augment the products and experiences they offer. In a similar vein, we know little to nothing about their attitudes towards the relevant technologies that inform their related decision making (or the lack thereof). Our research seeks to explore and assess current uses of technology in tourism products and experiences among tourism businesses representatives in Otago and Southland.

Associate Professor Julia Albrecht – University of Otago
Dr Naji Gharibi – Victoria University of Wellington
Professor Brent Lovelock – University of Otago
Associate Professor Anna Carr – University of Otago
Claire Dowsett, Matthias Spall, and Eru Metcalf – University of Otago

Understanding how purposeful interventions in tourism education shape students' global citizenship

In light of ongoing socio-ecological issues associated with tourism, there have been growing calls for tourism educators to develop curricula aimed at enhancing students' sense of what might best be termed 'tourism global citizenship', and in which values-based intended learning outcomes (ILOs) focusing on stewardship, ethics and mutuality are foregrounded. The purpose of this teaching-related research is to understand how, and the extent to which, if at all, planned interventions in tourism curricula influence students' global citizenship, with a particular focus on stewardship, ethics and mutuality. This research is being conducted in conjunction with the Degrees of Change collaborative project.

Professor Hazel Tucker – University of Otago
Professor John Tribe and Associate Professor Brendan Paddison – York St John University, UK

Weaving Indigenous content into tourism curricula in Aotearoa New Zealand

In Aoteraoa New Zealand, where Indigenous culture is part of the fabric of society, tourism professionals are increasingly being called on to embed Māori values and ways of thinking in decision-making. Tourism students represent the crucial link between academia and the tourism industry. Subsequently, tourism curricula have an important role to play in enabling students to incorporate these values and knowledge into future tourism decision-making. This research asks, 'What best practice approaches inform effective engagement with mana whenua and Māori tourism professionals to ensure the integrity of Indigenous content in the curriculum?'

Sequoia Short – University of Otago

Honorary James Higham's current research projects

Climate change and aviation.

This research programme was initiated in 2009 by a research project titled 'climate change and long-haul aviation to Aotearoa/New Zealand' (with Dr. Scott Cohen, University of Surrey).  This project examined climate change perceptions and attitudes towards long-haul aviation in three European travel markets; Norway, the United Kingdom and Germany. This programme of research has diversified into various collaborative projects that address air travel consumer behavior, behavioural and psychological approaches to understanding contemporary leisure/tourist mobility, and the 'flyers' dilemma'.

Dr Scott Cohen (University of Surrey)
Professor Stefan Gössling (Freiburg Institute of Advanced Studies)
Associate Professor Paul Peeters (NHTV Breda)
Dr Christina Cavaliere (Stockton University)
Dr Arianne Reis (Southern Cross University)
Dr Martin Young (Southern Cross University)
Wiebke Finkler (University of Otago)

Selected publications

Peeters, P., Higham, J.E.S., Kutzner, D., Cohen, S. & Gössling, S. (2016). Are technology myths stalling aviation climate policy? Transportation Research Part D: Transport and Environment 44:30-42.
Higham, J.E.S., Cohen, S.A., Cavaliere, C.T., Reis, A.C. & Finkler, W. (2016). Climate change, tourist air travel and radical emissions reduction. Journal of Cleaner Production, 111:336-347. Special Issue on Sustainable Tourism
Young, M., Markham, F., Reis, A. & Higham, J.E.S. (2015). 'Flights of fantasy': A theoretical reformulation of the 'flyers' dilemma'. Annals of Tourism Research 54: 1–15.
Higham, J.E.S., Reis, A.C. & Cohen, S.A. (2015). Australian climate concern and the 'attitude-behaviour gap'. Current Issues in Tourism. 19(4): 338-354.
Young, M., Higham, J.E.S. & Reis, A. (2014). Up in the Air: A conceptual critique of flying addiction. Annals of Tourism Research. 41:51-64.
Higham, J.E.S., Cohen, S.A., & Cavaliere, C.T. (2014). Climate change, discretionary air travel and the 'flyers' dilemma'. Journal of Travel Research. 53(4): 462-475.
Cohen, S.A., Higham, J.E.S. & Cavaliere, C.T. (2011). Binge flying: Behavioural addiction and climate change. Annals of Tourism Research 38(3): 1070-1089.
Higham, J.E.S. & Cohen, S.A. (2011). Canary in the coalmine: Norwegian attitudes towards climate change and extreme long-haul air travel to Aotearoa/New Zealand. Tourism Management 32(1): 98-105.
Higham, J.E.S. & Shelton, E. (2011). Tourism and wildlife habituation: Reduced population fitness or cessation of impact? Tourism Management 32(4):1290-1298.
Cohen, S.A. & Higham, J.E.S. (2011). Eyes wide shut? UK Consumer perceptions on aviation climate impacts and travel decisions to New Zealand. Current Issues in Tourism 14(4):323-335.

Low Carbon Mobility Transitions

Initiated in 2013 this project addresses low carbon mobility transitions in tourism and transportation. A focus of this work has fallen upon climate change, aviation and academic/lifestyle mobilities. The research contends that little attention has been paid to the professional mobilities of members of the academic community, specifically in New Zealand. It aims to explore how institutional norms, policies and procedures as well as individual preferences and behaviours can impact upon and influence everyday mobility practices.

Dr Debbie Hopkins (University of Oxford, UK)
Dr Caroline Orchiston (Centre for Sustainability, University of Otago)
Dr Tara Duncan (Dalarna University, Sweden)
Dr Scott Cohen (University of Surrey, UK)
Hopkins, D. & Higham, J.E.S. (Eds) (2016). Low carbon mobility transitions. Goodfellow Publishers: Oxford. ISBN: 978-1-910158-64-7 hbk; 978-1-910158-65-4 eBook.
Hopkins, D., Higham, J.E.S., Tapp, S. & Duncan, T. (2016). Academic travel in the Anthropocene: A comparative study of university policy at three New Zealand institutions. Journal of Sustainable Tourism 24(3): 376-397.

The social, political and economic risks of climate change to New Zealand

The University of Otago funded project explores the social, political and economic opportunities and risks to New Zealand arising from climate change. The multidisciplinary project deploys the 2014 5th IPCC Assessment to provide the context for a number of scenarios of climate change to the year 2100. It addresses expert insights into the impacts and implications of global climate scenarios for New Zealand's economic, social and political life. Objectives include assessment of the relative valence of impacts (the “mega-drivers”) and the strength of the interaction effects between them.

Professor Colin Campbell-Hunt (Centre for Sustainability, University of Otago)
Dr Ben Wooliscroft (Department of Marketing, University of Otago)
Dr Lynette Carter (Te Tumu, University of Otago)
Dr Daniel Kingston (Department of Geography, University of Otago)
Dr Sara Walton (Department of Management, University of Otago)
Professor Ivan Diaz-Rainey (Department of Accounting and Finance, University of Otago)
Dr Chris Rosin (formerly Centre for Sustainability, University of Otago).
Hopkins, D., Campbell-Hunt, C., Carter, L., Higham, J.E.S. & Rosin, C. (2016). Climate Change and Aotearoa/New Zealand: A Review. Wiley Interdisciplinary Reviews: Climate Change, 6(6), 559-583.
Hopkins, D., Higham, J.E.S., & Becken, S. (2012) Climate change in a regional context: relative vulnerability in the Australasian skier market, Regional Environmental Change 13(2): 449-458. IF: 1.945.

Sustainable tourism and resilience

This programme of research addresses the spatio-temporal aspects of sustainable tourism and the increasing relevance of resilience planning in tourism systems.

Dr Stephen Espiner (Lincoln University, New Zealand)
Dr Sam Spector (Queenstown Resort College, New Zealand)
Dr Adam Doering ( Wakayama University, Japan)
Spector, S., Higham, J.E.S. & Doering, A. (2017). Beyond the biosphere: Tourism, outer space, and sustainability. Tourism Recreation Research, 42(3): 273-283.
Espiner, S., Orchiston, C. & Higham, J.E.S. (2017). Resilience and sustainability: a complementary relationship? Towards a practical conceptual model for the sustainability resilience nexus in tourism.
Journal of Sustainable Tourism http://dx.doi.org/10.1080/09669582.2017.1281929 .
Bramwell, B., Higham, J.E.S., Lane, B. & Miller, G. (2017). Twenty-five years of sustainable tourism: Looking back and moving forward. Journal of Sustainable Tourism 25(1) http://dx.doi.org/10.1080/09669582.2017.1251689 .
Bramwell, B., Higham, J.E.S., Lane, B. & Miller, G. (2016). Advocacy or neutrality? Disseminating research findings, and driving change toward sustainable tourism, in a fast changing world. Journal of Sustainable Tourism 24(1): 1-8

Sustainable marine tourism and cetaceans

This multidisciplinary programme brings together research in the social and natural sciences to address complex issues of sustainability relating to human interactions with cetaceans. Key collaborators in this field include Prof. Lars Bejder (Murdoch University), Dr. Rob Williams (University of St. Andrews) and Associate Professor Katja Neves (Concordia University).

Professor Lars Bejder (Murdoch University, Australia)
Dr David Lusseau (University of Aberdeen, UK)
Dr Rob Williams (University of St. Andrews, UK)
Associate Professor Katja Neves (Concordia University, Canada)
Higham, J.E.S., Bejder, L. & Williams, R. (Eds). (2014). Whale-watching, sustainable tourism and ecological management. Cambridge University Press. 418pp. ISBN: 978-0-521-19597-3.
Higham, J.E.S., Bejder, L., Allen, S., Corkeron, P. & Lusseau, D. (2015). Managing whale-watching as a non-lethal consumptive activity. Journal of Sustainable Tourism 24(1): 73-90.
Heenehan, H., Basurto, X., Bejder, L. Tyne, J., Higham, J.E.S. & Johnston, D.W. (2015). Using Ostrom's common pool resource theory to build towards an integrated ecosystem based sustainable cetacean tourism system in Hawai`i. Journal of Sustainable Tourism 23(4): 536-556.

Prospects for managing tourism development in protected areas in a period of transition (PROTOUR)

This research project, funded by the Norway Research Council (2012-2014), is a comparative analysis of protected area policy relating to tourism and recreation in New Zealand and Norway. The research includes a policy analysis exploring New Zealand conservation policy as it relates to tourism and recreation and a comparative analysis of visitor management planning in New Zealand and Norway.

Dr Jan Vidar Haukeland (University of Life Sciences, Norway)
Dr Odd Inge Haukeland (NINA, Norway)
Professor Kreg Lindberg (Oregan State University, USA)
Higham, J.E.S., Haukeland, J.V., Hopkins, D., Vistad, O.I., Lindberg, K. & Daugstad, K. (2016). National Parks policy and planning: A comparative analysis of friluftsliv (Norway) and the dual mandate (New Zealand). Journal of Policy Research in Tourism, Leisure and Events 8(2):146-175.

Brent Lovelock's current research projects

Associate Professor Anna Carr (University of Otago)

New Zealanders travelling abroad for medical services: Motivations, destination choice, behaviours and post-trip outcomes

This study focuses on the experiences of individual medical tourists. It investigates the motivations, destination choices, behaviours and experiences of medical tourists, using in-depth semi-structured interviews with a nationally recruited sample of returned medical tourists in New Zealand. The analysis addresses the extent to which medical tourism fits accepted models of tourist motivation, destination choice and behaviour. This research will offer useful insights into the process and experience of medical tourism and could ultimately assist with developing patient/traveller-focussed decision-making aids. The study will also be of value to policy makers and programme planners, dealing with new patterns of healthcare procurement.

Dr Kirsten Lovelock (Dept Preventive and Social Medicine, University of Otago)

Exploring the nature of the medical tourism industry, India

This study is funded by a New Zealand India Research Institute grant. Utilising a case study approach based on medical tourism provision in Delhi, this pilot project explores: the nature of the medical tourism industry, and its relationship with local health service delivery, along with the connection between health care providers and the tourism industry. We document medical tourist experiences, the experiences of the health care work force and perceptions of health care stakeholders in this locale. This locality based study provides the springboard for a collaborative longitudinal multi-sited research programme which will address the implications of medical tourism for health care in India, and for health care and tourism systems more generally.

Dr Kirsten Lovelock, (Department of Preventive and Social Medicine, University of Otago)
Associate Professor Santosh Kumar (Institute of Health Management, Jaipur, India)
Associate Professor Monika Prakash (Indian Institute of Tourism and Travel , Gwalior, India)

Understanding Commitment and Enduring Involvement in Outdoor Recreation in New Zealand

This study provides an analysis of commitment and enduring involvement in nature-based outdoor recreation in New Zealand. It assesses the levels of commitment and enduring involvement as well as measuring the importance of a range of personal, social and environmental influences upon commitment and enduring involvement. It is one of the first comprehensive studies of ongoing commitment/involvement in outdoor recreation in New Zealand, it also is one of the first studies to expand on our understanding of the Sport Commitment Model outside of the competitive, and youth, sporting arena and into a nature-based recreational setting. Four key outdoor recreation activities are examined; hunting, fishing, mountaineering and tramping. Funded by Sport New Zealand research grant.

Dr Anna Thompson (Department of Tourism, University of Otago)
Dr Carla Jellum

Destination Competitiveness for Hunting Tourism

An ongoing project, this study considers the factors that impact upon the competitiveness of destinations for tourism that involves hunting (big game) and shooting. Dr Lovelock has undertaken work in a number of destinations (Scotland, Poland, New Zealand) and will be shortly conducting fieldwork in Botswana and Tanzania that addresses the institutional, legislative, social, economic, political and environmental factors that impact upon the activities of hunting tourism operators and upon destination level competitiveness for this niche tourism activity.

Susan Mackenzie's current research projects

Regenerative tourism and community well-being in aotearoa new zealand.

This research project investigates how destination managers and policy makers across Aotearoa develop regenerative destination management plans, and how community wellbeing is operationalised, measured and monitored these plans. As there is currently little agreement or definitive guidance on how to develop, manage, and/or monitor regenerative destination, or how to monitor of community wellbeing in tourism destinations, this research will inform policy and practice for government and tourism agencies.

Flow in adventure sport, tourism and recreation contexts

This ongoing line of research seeks to understand the antecedents, characteristics, and consequences of optimal psychological states such as 'flow' experiences (also known as 'the zone') across a range of adventure contexts for participants, competitors, and adventure guides.

Exploring links between psychological well-being and nature-based adventure

This ongoing line of research seeks to understand how nature-based adventure is linked to psychological well-being. This research has various streams as it spans nature-based adventure in recreation, sport, education and tourism contexts. Some recent applications of this work have included investigations of: adventure guide well-being, women's well-being in adventure guiding contexts, conceptualising models of the mechanisms underpinning psychological well-being in adventure contexts, and adventure sport participation and well-being.

Pooneh Torabian's current research projects

Travelling to and from new zealand: experiences of international students.

This research uses a critical mobilities lens to investigate the experiences of international students travelling to and from New Zealand. This study explores the inequalities for international students who currently live and study in New Zealand. Interviews with the students so far has illustrated the inequalities in terms of unequal access to freedom of movement and the means of travel such as a passport and visa. In addition, passports, visas, and other travel documents are more than just legal documents but are means through which governments can impose their authority and regulate international travel through and across their borders.

Ali Mostolizadeh (Department of Sociology & Legal Studies, University of Waterloo, Canada)

'Vaccine Passports': Mobility Justice and unequal access to travel

Vaccine passport is a new term that has recently entered the vocabulary of nation-states and those involved in the travel industry. Although the introduction of vaccine passports would facilitate re-opening of borders and air travel and assists with reviving economic situation of nation-states, it also means that those who carrying proof of immunisation are the only ones who might be able to travel freely since the citizens of many countries will not have access to vaccines as well as vaccine passports in the near future. This study aims to illustrate how the COVID-19 pandemic has changed the meaning of freedom of movement globally and how the introduction of vaccine passports perpetuates the inequalities in terms of unequal access to freedom of movement.

Arts and Migration: Women's Experiences of Resettlement and Integration

The aim of this research is to explore the role of arts and leisure in facilitating the community integration and resettlement of migrant women in New Zealand. The research question forming this Participatory Action Research ( PAR ) research is 'How can arts and leisure facilitate the community integration and resettlement of migrant women in Dunedin?' We have partnered with artists from the community to run workshops for women. Considering leisure beyond economic and functional spheres can help illuminate the negotiation of hybrid identities in unique surroundings through processes of adaptation, belonging and 'home' building. Through these workshops, women explore arts as a means to tell their stories of migration and resettlement into their new communities.

Funding for this project was provided by the Centre for Global Migrations at the University of Otago.

Dr Neil Vallelly (Department of English and Linguistics, University of Otago)
Professor Vivienne Anderson (College of Education, University of Otago)
Dr Parisa Saadat Abadi Nasab (Research Assistant, Department of Tourism, University of Otago)

Arts behind bars: Māori Men's experiences of participating in arts programmes at Otago Corrections Facility

This research aims to examine Māori men's experiences of participating in arts programmes at Otago Corrections Facility. The arts programmes in prisons have a range of benefits for participants such as distraction from everyday institutional life, purposeful rehabilitation, skills development, and creative self-expression. This qualitative research project involves interviews with Māori men who are currently serving a prison sentence in Otago Corrections Facility to explore their experiences of taking part in arts programmes. Specifically, this study uses narrative inquiry to centre the voices of Māori men and develop a nuanced understanding of the significance of arts programmes in rehabilitation of incarcerated Māori in New Zealand.

Rue-Jade Morgan (Foundation Studies, Otago Polytechnic)

Negotiating Parenthood: Exploring fathers' and mothers' transition to and from parental/maternity leave in academic world

Contemporary scholarship examining parental leave in university settings and its implications on career progression, while scarce, suggests that motherhood often disadvantages women's career progression. However, it is not entirely clear what institutional, interpersonal, and individual-level factors contribute to this disadvantage. This research project examines the role gender plays in shaping the experiences of pre/post-tenured parents who take parental leave. Conducting semi-structured interviews with male faculty who have become parents in the past five years, the study explores

a. How they negotiate the terms of their leave
b. What challenges they experience
c. What supports they require to transition back to work

Comparing fathers' and mothers' experiences of parental leave, we aim to better understand the role gender plays in shaping the experiences of these transitions. Given the steadily growing number of fathers taking parental leave, this research is both timely and important.

Funding for this research is provided by the University of Waterloo Gender Equity Grant.

Dr Karla Boluk (Department of Recreation & Leisure Studies, University of Waterloo, Canada)
Dr Elena Neiterman (School of Public Health and Health Systems, University of Waterloo, Canada)

Hazel Tucker's current research projects

Exploring 'value' in heritage value.

Initiated in 2009 this project is aimed at opening and exploring debates surrounding heritage 'value', particularly relating to World Heritage. The project looks at the ways in which heritage construction for tourism can re-contextualize, or de-contextualize, culture and sites, thereby raising questions as to what is being valued, by whom and how? With current trends in 'critical heritage' moving away from the search for knowledge through formal structures and universal values and towards more nuanced approaches to heritage presentation, this project investigates ways in which heritage tourism can open up and be an expression of alternative values and narratives.

Dr. E. Carnegie, (University of Sheffield, UK).
Dr. A. Emge (Germany)
Dr. J. Zhang (University of Umea, Sweden).
Tucker, H. and Carnegie, E. (2014) 'World heritage and the Contradictions of Universal Value', in Annals of Tourism Research, Vol 47, 63-76.
Carnegie, E. and Tucker, H. (2013) 'Interpreting the Shared Past within the World Heritage Site of Goreme, Cappadocia, Turkey', in V. Golding and W. Modest (eds.) Museums and Communities: Curators, Collections and Collaboration, London: Bloomsbury (pp. 246-259).
Tucker, H. and Emge, A. (2010) 'Managing a World Heritage Site: The Case of Cappadocia', in Anatolia, Vol. 21(1), pp. 41-54.
Zhang, J. and Tucker, H. (2017) 'Knowing Subjects in an Unknown Place', in G. Hooper (ed.) Heritage and Identity, Florida: University of Florida Press.

Tourism, Narrative and Apocalyptic Thought

This programme of research explores links between tourism and apocalyptic thought. The idea that we are living in 'the end times' is gaining increasing scholarly attention because it impacts the ways in which societies engage with issues of ecological, economic and social concern. This research examines the relationship between apocalyptic thought and tourism, and in particular, 'last chance'/heritage tourism, defined as when 'tourists explicitly seek vanishing landscapes or seascapes, and/or disappearing natural and/or social heritage' (Lemelin et al., 2010). A current project under this programme is exploring the emotional / affective links between tourism and apocalyptic thought, with a particular focus on 'hope' and /or 'pessimism' production in tourism. Building on theoretical discussions on contemporary apocalyptic thought in the broader literature, this focus on hope/pessimism affect is aimed at facilitating critical developments pertaining to the management of tourism product design and delivery.

Dr. E. Shelton (University of Otago, NZ)
Dr. J. Zhang (University of Umea, Sweden)
H. Bae (University of Otago, NZ)
Tucker, H., Shelton, E.J. and Bae, H. (2016) 'Post-Disaster Tourism: Towards a Tourism of Transition', in Tourist Studies, 1-22.
Tucker, H. and Shelton, E.J. (2014) 'Travelling Through the End Times: The Tourist as Apocalyptic Subject', in Tourism Analysis, Vol. 19 (5), 645-654.
Shelton, E.J. and Tucker, H. (2008) 'Managed to be Wild: Species Recovery, island restoration and nature-based tourism in New Zealand, in Tourism Review International, Special Issue: Zoos, Aquaria and Tourism, Vol. 11. No. 3, pp. 197-204.
Shelton, E., Tucker, H, and Zhang, J. (2017) 'A Political Ecology of the Yellow-Eyed Penguin in Southern New Zealand: A Conceptual and Theoretical Approach, in I. Lima (ed.) Wildlife Tourism, Springer Publishing

China / Chinese tourism research

This programme of research is aimed at exploring key issues pertaining both to the Chinese outbound tourist market and to domestic tourism within China. Importantly, the research includes critical reflection on how we conceptualise 'Chineseness' within this field. Whilst the Chinese outbound tourist market has been one of the fastest-growing international markets for destinations around the world, research to date on this market remains limited in scope and depth. This research programme aims to address this gap by responding to recent calls for more 'emic' approaches, plus the use of interpretative qualitative methodologies, in China/Chinese tourism research. Funding has been received in 2017 to undertake research into the on-tour experiences of Chinese package tourists in New Zealand.

Dr. Jundan Zhang (University of Umea, Sweden).
Professor B. Wu (Peking University, China)
Professor A. Morrison (Purdue University, USA)
Jingru Zhang (University of Otago, New Zealand)
Tucker, H. and Zhang, Jundan. (2016) On Western-Centrism and “Chineseness” in Tourism Studies, Annals of Tourism Research, 61, 250-252.
Zhang, Jingru, Tucker, H., Morrison, A. M., & Wu, B. (2017). Becoming a backpacker in China: A grounded theory approach to identity construction of backpackers. Annals of Tourism Research, 64, 114-125.
Zhang, Jingru, Morrison, A. M., & Tucker, H. (2017). "Am I a Backpacker? Factors Indicating the Social Identity of Chinese Backpackers", Journal of Travel Research.

Performance of the Real

This programme of research is a multidisciplinary project that investigates why representations and performances of the real are particularly compelling. At its core is the study of how performance represents, critiques, enacts and constructs "the real"? Based at the University of Otago, this research programme is a funded research theme which hosts various conferences and symposia related to the “Performance of the Real” theme, including events on: Ritual and Cultural Performance; Performing Precarity: Refugee Representation, Determination and Discourse; Performance and Performativity of Violence.

Dr S. Little (University of Otago, New Zealand)
Dr. R. Overell (University of Otago, New Zealand)
Dr. J. Cattermole (University of Otago, New Zealand)
Dr. C. Ergler (University of Otago, New Zealand)
Ms. H. Halba (University of Otago, New Zealand)
Dr. C. Wakes (University of New South Wales, Australia)
Dr. S. Suliman (Griffith University, Australia)

Business Templates
Sample Proposals

FREE 8+ Tourism Project Proposal Samples [ Management, Development, Medical ]

Tourism is an important factor in boosting a country’s economy. Tourism entices people outside the country, travelers, to visit and witness the beauty of their landmarks. Foreigners benefit much from tourism since it allows them to learn about a new culture, but it also provides many chances for locals. Governments that rely on tourism for a significant portion of their sample budget invest heavily in the country’s developing infrastructure. The tourism sector can also be considered to be a bridge for cultural exchange between visitors and residents. For travel agents and even other entrepreneurs, it’s crucial that you invest in beautiful tourism ventures in order to attract visitors. This article is for you! We provide you with free, ready-made Tourism Project Proposal samples for you to use. Keep on reading to find out more!

Tourism Project Proposal

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A tourism project proposal is a business plan that specifies the start and conclusion dates, as well as the objectives and goals for your project work . They explain why your project concepts should be implemented to potential investors, partners, and stakeholders. Businesses can utilize project proposals to stay focused and fulfill what was promised while the project is being carried out. Successfully implementing sustainable tourism projects, on the other hand, remains a major difficulty.

To fully realize tourism’s potential as a driver of long-term growth, the industry need innovative and cost-effective approaches to development projects and sustainability efforts. Hence, a tourism project proposal can assist companies and their stakeholders in making long-term training plans . They can forecast how they will deploy funds, time, and other resources, as well as how the project will affect their firm in the future.

One of the most common causes of project failure is a lack of competent management. Using tried-and-true tactics will help you improve the effectiveness of your project proposal. If you’re sample planning to make your own tourism project proposal, consider these approaches to guide you in making a successful proposal:

The hospitality sector is characterized by a wide range of private and public stakeholders, as well as the local community, who will be affected regardless directly or indirectly by decisions about tourism growth in their destinations. In order form to execute a tourism project successfully, prioritize effective leadership, good teamwork and delegation, and stakeholder engagement. Therefore, partnership between the government, the corporate sector, and the community to ensure joint decision-making on common issues is needed.

Understanding the stakeholders and their requirements is critical to a project’s success. Offer context for the project scope and the problem it aims to address. You should include a brief history of the problem as it relates to your company, a quick overview of your project’s requirements, and some project specifics.

In order to assure project success, the project management review team must consider and regulate a set of characteristics and variables throughout the project. The project manager must keep track of various variables throughout the project life cycle.

To substantiate your proposal and justify the project’s existence, you’ll need data, statistics, graphs, and charts. You’ll need as much real data, facts, and examples as you can supply to construct a convincing proposal, so look into previous initiatives, both successful and unsuccessful.

Finish your proposal with a conclusion that sums up the problem, solution, and advantages in a few sentences. Make your sample proposal stand out by restating important concepts or data you want your audience to remember.

Your proposal should contain a narrative. To produce a unified whole, each component and element must operate together.

The purpose, aims, precise objectives, technique, and expected impact of the project should all be included. The objectives must be presented in measurable terms, and they must be explicit and compatible with the statement of purpose of need and the proposed project’s purpose.

Sustainable tourism addresses the demands of visitors, the industry, the environment, and host communities while taking full account of current and future economic, social, and environmental repercussions.

Recognize that most tourism incorporates the destination as a whole, including ecosystems, natural resources, cultural assets and traditions, communities, aesthetics, and built infrastructure, in addition to industry firms.

All in all, as entrepreneurs, you must recognize the necessity of an effective project proposal to boost the hospitality and tourism industry. Download our free and editable samples of Tourism Project Proposals to help you out in your new venture! Check out our related samples of tourism and project management to help you more.

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88 Tourism Management Essay Topic Ideas & Examples

🏆 best tourism management topic ideas & essay examples, 🔎 good research topics about tourism management, 📝 most interesting tourism management topics to write about, ❓ tourism management research questions.

Human Resource Management in Tourism In his research, Nickson points out that the human resource management in the tourism incorporates the management principles to integrate with the specific needs in the tourism industry.
The Facility Management in the Tourism Industry In understanding the role of technology in any industry, it is important to master the basic elements of the industry in terms of its area of specialization, services and goods offered to customers. We will write a custom essay specifically for you by our professional experts 808 writers online Learn More
Destination Marketing and Destination Management in Tourism The purpose of this task is to discuss reasons why misunderstanding of the concepts of destination marketing and destination management leads to poor sustainable tourism planning and management of tourism impacts.
Service Management of Innovation Tourism Industry Innovation taking place in tourism industry is resulting into new ideas, services, and products to the marketplace and as part of overall changes taking place in the industry, innovation in the industry is leading to […]
Revenue Management in the Tourism Industry To predict the behavioural patterns of customers, the availability of the product in the market is optimised with a hope of maximising on revenues.
Tourism Disaster Management In this phase, the main element of the management strategies for the disaster that is going on is assessment of the impacts and reconstruction.
VisitBritain’s Marketing Strategy for the 2012 Olympic Games and Diamond Jubilee The VisitBritain campaign is significant in helping Britain realize economic growth before, during, and after the 2012 Olympic Games as well as the Diamond Jubilee celebrations.
“Coolness” of the City in Tourism Management The ‘coolness’ of the city and its culture is a powerful instrument in advancing the city’s attractive features, infrastructure, and business.
Contemporary Tourism and Hospitality Management I have always enjoyed visiting other countries, and Europe remains one of my favorite destinations since I see it as a small corner of the planet connecting a great variety of cultures.
Yield Management and Tourism Industry in Saudi Arabia Thus, the hospitality industry of the country can rely on the support of the state, and this factor can contribute to the development of the hospitality industry.
Tourism Management as an Ethnographic Theme Thus, as it is stated in some of the interview, tourists generally expect the attitude of obeisance towards them, and the workers of the tourism sphere feel themselves as the obedient servants.
Sustainable Hospitality Management The paper will clear some concepts of Hospitality Management and Sustainable Hospitality Management, Assessment of Operational Efficiency of Hospitality Organizations, Critical analysis of Hospitality Parameters, Critical evaluation of Principles and Procedures Involved in Environmental Management […]
Sustainable Tourism Development Management It includes the air, the climate of the place, the water bodies, the landscape, the animals, the birds and other life forms habiting the place, the plants and its overall beauty.
Service 2020: Hospitality and Tourism Management Technology will change the view of service management and customer relations. This end of the market will be driven by technology, performance, and design.
Tourism Management of the National Parks and Heritage The National parks are credited for being major tourist attraction sites as compared to national heritage and promotion of the tourism industry as they have what the tourist wants to see, that is, the beauty […]
Home Exchange and Implications for Tourism Management A listing refers to a list of people who are also interested in exchanging a home from a particular country and the quality of their homes is also given.
Abu Dhabi Department of Culture and Tourism’s Conflict Management The concept of Sulha, although not directly outlined in the organization’s code of conduct, is the main driving instrument of internal conflict resolution in the Abu Dhabi Department of Culture and Tourism.
Tourism Industry: Emergency and Crisis Management The technological and scientific breakthrough that has been witnessed over the past several decades has created the foil for the rapid development of the tourism industry. What are the primary causes of emergencies and crises […]
Sun Peaks Resort: Tourism Management One is determined to examine the relevant aspects of the example of the Ski School in the Sun Peak Resort as the latter has the highest rating among all the Canadian resorts from the standpoint […]
Sex Tourism Management Controversy As explained in the introductory section above, sex tourism refers to an aspect of tourism where the primary aim of the tourist is to have in sexual engagements with the people in their destination.
Hospitality Management: Arabian Desert Resort In addition, it is the role of the sales manager to improve the facilities, maintain awareness of factors, which affect the hotel, and to gain a deeper perceptive of the needs and feelings of the […]
Tourism Destination Management and Development Tourism destination development and management is a key factor to the success of the tourism industry in any given region. The regional bodies come in with professionalism that is key to the success of the […]
Ethical Dimensions into Tourism Policy and Management Therefore, in analyzing the aspiration and practical application of ethics in tourism in regard to the policy and management of tourism endeavours, emphasis will be on the above aspects.
Forecasting the Tourism Activity as a Risk Management Instrument
Casino and Gaming Management in Tourism: Monte Carlo, Baden Baden, and Las Vegas
Business Continuity and Crisis Management in Tourism
Traveling to India: The Problems Management of Tourism Business in One of the Most Conservative Countries
The Importance of Total Quality Management in Tourism
Management in Services as a Marketing Instrument for Increasing Customers’ Satisfaction With Tourism Products
ICT Tools as Management Support in Croatian Tourism
Strategic Management Within the Tourism and the World Globalization
A Bass Model Application to Tourism Facility Management
Strategic Management Problems for Romanian Tourism Companies
Economic Possibilities and Management of Solar Energy Use in Tourism
Sustainable Development and Tourism Destination Management of Hot Springs Hotels in Taiwan
Religious Tourism and Pilgrimage Management by Razaq Raj and Kevin Griffin
Management Strategy and Policy of Etihad Airways Tourism
Events Management in Tourism: Attracting More Tourists
Creation and Management of Innovative Tourism Products in Italian Networks of Reserves in the Alps
Rural Tourism: Development, Management, and Sustainability in Rural Establishments
The Place and Role of Financing in the Management of Small Businesses in the Tourism
Effective International Tourism Management
The Use of Digital Technologies in the Tourism Management
Online Tourism Information Management System
Environmental Management and the Competitiveness of Nature-Based Tourism Destinations
Yield Management Tourism: A Pricing Strategy to Generate Maximum Revenue
Social Sustainability Tourism Management: Human Rights, Inclusion, Health and Safety
Marketing and Management Implementation on Megatrends in Modern Tourism
Destination Management Organizations and Health Tourism Visual Identification in Central and Eastern Europe
Risk and Crisis Management in Tourism Industry: Linking Tourism Into Emergency Management
Why the Development and Management of Tourism Can Not Be Left Entirely in the Hands of the Private Sector
Tourism Development in Zambia: Planning and Natural Resource Management
Management and Development Possibilities for Spa Tourism in Serbia
Logistics and Supply Chain Management in Tourism
Main Stages Involved With Capacity Management Tourism
Information Systems Management for Travel and Tourism
Stakeholders and Public-Private Partnerships Role in Tourism Management
The Strategies for Management of the Tourism Sector During the Coronavirus Pandemic
Collaboration, Management Contract, and Franchising in the Tourism Industry
Operation Management Practices and Tactics of Hotel Novotel Tourism
China’s Tourism Resources and Management
Strengthening the Employ Ability of Hotel Restaurant Tourism Management Through Work and Travel Program
Enterprise Risk Management With Foreign Exchange Exposures: Evidence From Taiwan Tourism Industry
What Is the Future of Tourism Management?
What Skills Do You Need in Tourism Management?
What Are the Features of the Management Decision Making Process in Tourism Management?
What Are the Benefits of Being a Tourism Management?
When Did Tourism Management Originate?
What Is the Task of Tourism Management?
Is Tourism Management a Part of Economics?
What Are the Main Features of Tourism Management?
How Has Tourism Management Evolved?
What Are the Functions of Tourism Management?
What Are the Principles of Tourism Management?
What Are the Popular Methods of Tourism Management?
What Are the Features of Tourism Management Organizational Structures in Tourism Management?
What Are the Management Issues in Tourism Management?
What Is the Biggest Problem in Tourism Management?
What Is the Main Purpose of Tourism Management?
What Is the Concept of Tourism Management?
What Are the Features of Tourism Service Quality Management in Tourism Management?
Which Type of Trade Is Tourism Management?
Who Is the Father of Tourism Management?
Is Tourism Management a Market or Industry?
What Is the Value of Tourism Management?
What Is the Most Important Impact of Tourism Management?
What Will Happen if There Is No Tourism Management?
How Does Tourism Management Affect Society?
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IvyPanda. (2023, November 8). 88 Tourism Management Essay Topic Ideas & Examples. https://ivypanda.com/essays/topic/tourism-management-essay-topics/

"88 Tourism Management Essay Topic Ideas & Examples." IvyPanda , 8 Nov. 2023, ivypanda.com/essays/topic/tourism-management-essay-topics/.

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IvyPanda . "88 Tourism Management Essay Topic Ideas & Examples." November 8, 2023. https://ivypanda.com/essays/topic/tourism-management-essay-topics/.

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In order to guarantee the quality of the preliminary research leading into the hosting of the seminar, we will ensure that the chosen consultants are subject specialists and have an established track record of delivering outcomes on similar projects. We will also ensure that each economy provides appropriate contact and technical staff to work with the consultant, where required. We will set monitoring goals within the contract which will allow review of each stage of the project so that stages are completed to the satisfaction of Project Overseers before the next stage commences.

The venue for the Seminar has been determined and will be held within TWG and TMM to maximize participation of all economies. Although funding for travel eligible economies has been contemplated, there is a risk this funding will not be enough to cover the travel costs if actual airfares are above estimated budgets. While this is a risk, there is enough time to coordinate travel and ensure lowest airfare costs. There is also risk associated with unexpected change, such as speaker cancellation which might lead to space in the agenda of the seminar. To be prepared for these kinds of inconveniences, a list of back-up speakers (proposed reservist by the invited speaker) will be compiled.

A marketing plan for the event will be put in place to ensure that the right organisations and stakeholders are targeted for attendance and that intending participants understand the purpose of the event and this plan will be included in the plan of action which will be developed in the first stage of the project

Final report

An important element of the report is that the outcomes of discussions from the seminar be reflected. It is essential that the report include key conclusion with concrete new action to make this project a success and one which could lead to new ideas, actions and further projects. The risk therefore to this project is that seminar outcomes are unclear with little new ideas and action. To avoid this, the moderator will summarize clearly every presentation and will ask every economy to come up with at least two new ideas or actions which will involve collaboration within the APEC region. The final report must articulate how these actions can contribute to the development of sustainable tourism for economies.

This project builds upon the former projects and activities held by the TWG, creating a continuum of work and enhancing the group's goal of ensuring constant growth through sustainable practices.

The previous works that this proposal is based on are the following:-

----------------------------- APEC is the best organization to fund the project since this project is strongly in line with the 2011 APEC priorities and will particularly assist developing economies in the APEC region.

This project supports APEC’s key priorities to build a collective commitment to improve the economic, cultural, social and environmental well-being of APEC Member Economies through tourism. It also relates to the key priority set out by the APEC member economies of promoting “Green Growth”(see Section A – Relevance).

APEC brings together a diverse range of experiences in the development of Sustainable Tourism yet it is an issue that is relevant to all APEC economies and allows for economies to provide assistance to each other in capacity building in this field. The evidence of this is in the broad range of economies sponsoring and co-sponsoring this proposal. As a region, clearly some of the best tourism assets for all economies are environmental and cultural experiences and the sustainability outcomes of this project will have long-term benefit for the entire APEC region.

This project is directly linked to one of TWG’s strategic pillars (tourism sustainability) becoming the basis for sustainability development in tourist destinations. The APEC economies have all determined tourism sustainability is key to developing tourism which is resilient and has longevity. This project, designed as a basis for further sustainable development, identifying and showcasing best practices, aims to become a key tool for all economies. Our goal is to develop shared knowledge on how to achieve quality tourism experiences within the TWG, enabling our economies to further develop their individual tourism industries to a high standard.

Given that this best practice report will be publicly available, companies, communities, individuals, regional governments and national governments within our economies will directly benefit from the project.

----------------------------------

This project, focussed on identifying and developing the tools for economies to provide quality sustainable tourism products and experiences, will be the basis for setting future standards for accreditation and certification in sustainable tourism in the APEC region. Once these tools have been established, future projects will be identified and developed to facilitate APEC economies to apply them to achieve accreditation and meet the sustainability needs of specific tourism destinations. These model sustainable tourism destination project/s would be trialled throughout the APEC region in the next few years. Decisions on how many model destinations and possible project timing is a major outcome of this project’s final report.

Karen Jacobson

Manager, International Tourism

Department of Resources, Energy and Tourism

GPO Box 1564, Canberra ACT 2601

Phone +61 2 6213 7068

Email: [email protected]

Daniel Pardo López

Chief of Staff,

Office of the Undersecretary of Tourism, Ministry of Economy, Chile

Avenida Liberatador Bernardo O’Higgins 1449, Torre 2, Piso 10, Santiago, Chile

Tel: (56-2) 4733629

E-mail: [email protected]

o The project offers high value for money, since the workshop will be organized to occur in the margins of other APEC meetings in order to ensure that the participation rate will be high, and costs such as conference room and logistical services will be reduced.

o In contracting a consultant to run the process, we will ensure that they are able to not only provide research but have the necessary skills to organise and conduct a seminar, providing cost efficiency through the requirement for only one consultant to achieve all elements of the project.

o This is a co-financed project which includes $50,000 in self-funding for research which will contribute to the over-all success of the project

o This project is led by three economies and sponsored by three more, enabling a greater reach to provide possible private sector engagement through these economies in covering some costs (airfares, hosting, etc).

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Isabela, 2 towns in Luzon, Visayas clinch top prizes in 2024 Tourism Challenge

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Isabela, 2 towns in Luzon, Visayas clinch top prizes in 2024 Tourism Challenge

TOP PRIZE. Isabela City, Basilan Mayor Sitti Djalia Turabin-Hataman receives a symbolic check of P20 million from President Ferdinand Marcos Jr. after the city government topped the Mindanao category of the Mindanao Tourism Challenge, while Tourism Secretary Christina Frasco and Isabela City Tourism Officer Claudio Ramos III look on.

courtesy of Tourism Undersecretary Myra Paz Valderrosa

ZAMBOANGA, Philippines – President Ferdinand Marcos Jr. awarded Isabela City in Basilan, and the towns of Ambaguio in Nueva Vizcaya, and Tubigon in Bohol for winning the 2024 Tourism Champions Challenge on Monday, April 15.

The three local governments received a P20-million prize each from Marcos and Tourism Secretary Maria Esperanza Christina Frasco at the Philippine International Convention Center (PICC) in Pasay City.

Isabela clinched the top prize in the Mindanao category, alongside Ambaguio, Nueva Vizcaya in Luzon, and Tubigon, Bohol in the Visayas. They were acknowledged by the Department of Tourism (DOT) for their “exceptional work and commitment” during the 1st Tourism Champions Challenge.

The local government of Isabela won in the Mindanao category for its project proposal dubbed as the “Lampinigan Sands,” which aims to develop infrastructure and transform a jetty port on Lampinigan Island into a leisure and tourism attraction. The objective is to turn the place into an ecotourism zone.

In the Luzon category, Ambaguio, Nueva Vizcaya secured the top prize for its proposed Ambaguio Skyport, which aims to establish the first local paragliding airport terminal in the Philippines.

Tubigon, Bohol emerged victorious in the Visayas category for its proposed development of the “Enchanted Ilijan Plug of Tubigon.”

Other winners in Mindanao include Davao City (2nd place), Island Garden City of Samal (3rd place), Tagum City (4th place), and San Agustin, Surigao del Sur (5th place).

In Luzon, the other winners are Sablayan, Occidental Mindoro (2nd place), Bolinao, Pangasinan (3rd place), San Jose, Romblon (4th place), and Oriental Mindoro (5th place).

More winners in the Visayas are Badian, Cebu (2nd place), Silago, Southern Leyte (3rd place), Victorias City, Negros Occidental (4th place), and Panay, Capiz (5th place).

The competition aimed to empower communities to champion Philippine tourism, carrying the theme, “Tourism infrastructure for greater innovation and new tourism opportunities.”

Fourteen local governments across the country won prizes, with five in Luzon, five in Visayas, and four others in Mindanao.

Local governments that ranked second received P15 million each, while third placers were awarded P10 million each. Fourth placers received P8 million each, and fifth-place winners were given P7 million each.

Marcos announced that the Tourism Infrastructure and Enterprise Zone Authority (TIEZA), which provided the prizes, approved an additional P5 million for the winners.

DOT regional offices received about 98 project proposals from 90 local governments, all aimed at improving and advancing local tourism spots.

The project proposals were evaluated based on several criteria: resilience, inclusivity, and sustainable development (20%); alignment with the theme (10%); project objectives and their impact on tourism (20%); economic and financial feasibility (20%); sustainability plans (15%); and the quality of presentation (15%). – Rappler.com

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