tour details format

7 Tips To Create The Best Tour Descriptions For Your Travel Business

Writing a tour description is like writing a letter to your future clients. You need to make sure it's exciting and compelling if it's going to generate new bookings.

Tour descriptions are one of the most important elements of selling more tours. Your tour description represents the end stage of the buying journey. If the description is persuasive, it may result in a booking. If not, you may lose the customer to a competitor.

In this guide, we’ll cover the importance of composing innovative tour descriptions, and outline.

Why Tour Descriptions Are Important 

Your tour descriptions play an essential role in attracting customers, engaging them, and getting them to convert .

First of all, your tour descriptions help to make your tours more visible. With the right description, your tour landing pages could achieve better SEO results and become easier for your customers to find.

This is because the tour pages will offer more relevant information, which will ultimately help those who are searching for those queries.

Then, when people land on your tour pages, your tour description is what will entice them to make a booking. This is where the magic comes in - your description needs to sell the tour, and reveal why it's the right experience for the customer.

Your tour description also helps to develop trust by showing the customer that they should have full confidence in your brand.

By providing extensive detail in your tour description, you prepare customers with exactly what to expect from their adventure. This can help them have a more fulfilling tour experience, as they will know what they were getting into when they arrive.

If your tour description is too vague, customers might expect certain things that your tour doesn't actually offer. This could result in negative reviews and a lack of repeat business.

A well-articulated tour description will help your business in the following ways.

• Attract more customers
• Engage with your website visitors
• Increase conversions
• Boost customer satisfaction

Top 7 Tips For Creating Tour Descriptions 

Taking the time to concisely write and optimize tour descriptions is essential. Here are some of the best tips and tactics you can use for creating powerful tour descriptions.

1. Ensure Your Tour Descriptions Provide Sufficient Detail 

First and foremost, it's paramount that your tour descriptions clearly display all of the details that your tour includes. This should include all logistical details, how long the tour will be, what the tour package includes, what the tour timeline will look like, and so on.

Try to be as specific as possible here. Be clear on who the tour is suitable for. Also, ensure that you outline exactly what is expected from the tour participants (in terms of their behavior and what essentials to bring along).

This will help to answer any questions people may have about your tour and let them know exactly what to expect - which is important for a positive tour experience.

2. Look At The OTAs 

Whether or not your business uses OTAs to sell tours, it's a good idea to look at existing OTAs and see how they structure/word their tour descriptions.

This is because OTAs are very specific about the information and details included in their tour descriptions. Making sure your business also covers this information will help you tap into an already proven tour description formula.

Also, look at how OTAs categorize and organize their tours . Taking a similar approach can help your tour booking website offer a better user experience.

Conduct a gap analysis to see what information and details might be missing from these pages This could help ensure that all pertinent information is included and make your descriptions more informative and appealing.

Another nifty tip is to keep your descriptions uniform. If a potential customer browses different tour booking pages and compares your tour options, having a uniform tour description format will make their journey a lot easier. This also ensures that all of your tour descriptions offer the same, relevant information.

3. Include Keywords 

A tour description is a prominent place for keyword placement . When executed properly, this can boost your SEO efforts, and help your tour pages gain more visibility for relevant online searches.

When writing tour descriptions, conduct thorough research into potential target keywords - this is the main search query your tour will be targeting. For example, if you offer fishing tours in Florida, the relevant keyword that prospective customers might be something for will be along the lines of “Florida fishing trips”.

Once you have found your target keyword, incorporate it naturally into your tour description. Inserting the keyword a few times in your text will help search engines understand what your tour is about. This should improve its visibility for the correct search terms.

Adding variations to your keyword, and being specific about the keyword, is also important. For example, your fishing tours page could include keywords like “boat fishing Trip in Florida” or “full-day fishing tours Florida”. This could help your page to gain relevancy for a wider range of online searches.

There’s a lot more that goes into successful SEO than just this, but being conscious about inserting keywords into your tour description can make a big difference to your tour page’s discoverability.

4. Showcase Your USP 

Your Unique Selling Proposition (USP) is what sets your tour apart from the competition. It's essential that you make your USP perfectly clear in your tour description.

Tourism can be a highly competitive market, and there may be many similar tour operators in your area. Customers will want to know what makes your tour unique in order for them to book through your platform.

In order to understand your USP, it's important that you research your competitors. Check out their tour descriptions, and see what they don't offer that you can highlight about your tour. This will give you a competitive edge and make your tour description more appealing.

Your USP could be that your tours are more affordable, more sustainable , support local communities , or even cater to specific groups . Maybe you’re offering a luxury tour with hotel transfers, or perhaps your tours run at unique hours.

Whatever the case, highlight the USP clearly in your tour description.

This is also important for persuading people to book your tour instead of doing it themselves. For example, you might offer tours to a popular site, like the Colosseum. If this is the case, you need to convince tourists that booking your tour is more worthwhile than their visiting the Colosseum independently.

In this instance, your USP could be that your fee comes with a “skip the queue” benefit, that you offer expert guides who share unique historic details, or that your guides offer a local perspective of the area.

Make the value of your tour clear, and your tour description will help you generate more bookings.

5. Understand Your Buyer Personas 

It's important that you keep the customer journey in mind and speak directly to your target audience when writing your tour description.

Having clear buyer personas will help you write tour descriptions that speak to your target customer’s interests, answer their questions, and solve their pain points. Understand what kind of person would be searching for your tours and why they would book one.

Are they looking for an adventure? Do they want to learn through educational tours ? Are they hoping to relax while on vacation? Maybe they want to escape their comfort zone and try something new. Whatever the case, you should address these areas in your tour description.

6. Utilize Reviews And Testimonials 

It is no secret that reviews and testimonials have become a significant part of the buying decision . This is because they provide one of the best ways to establish trust.

This is necessary for pushing your website visitors into making a purchase decision.

Incorporate positive reviews or testimonials into your tour description. Potential customers might not trust what your brand has to say, but they will trust reviews and testimonials from previous, satisfied customers.

Simply adding a quick blurb like “9 out of 10 customers rated their experience as outstanding” can make your tour description a lot more compelling.

7. Use Video And Images 

Writing tour descriptions is important, but optimizing your tour booking pages with videos and images can be a game changer.

Try to include videos and images of your tours in your description. This will give potential customers more realistic insights into your tours, how they work, and what to expect from the experience.

Using quality imagery can help to tell your story better, which is important for inspiring customers to book your tours.

If you rely solely on a written tour description, people might struggle to imagine what to expect from your tour. This could prevent people from making bookings.

Conclusion 

Writing a good tour description can benefit your business in a number of ways. Most importantly, it will attract more people to your tour pages and help you generate more bookings.

Understanding your target audience is key, and highlighting the important facts about what unique selling proposition your travel company offers and why people should book through your platform can make or break whether prospective customers equate to conversions.

By following the seven tactics above, your tour description could help you tremendously to generate a lot more bookings .

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How to write a tour description properly for your travel agency website (with examples)

A successful tour description takes a lot of effort to write. But it will reward you by attracting potential visitors and turning them into paid customers.

A well-written tour description provides essential information and sparks the imagination, making people eager to experience what you offer.

A visitor chooses to stay on your tour booking website or look into alternative possibilities based only on the tour description. Therefore, making the tour descriptions informative, attractive and precise is crucial.

In this guide, we’ll walk you through the steps to craft an engaging tour description and provide examples to illustrate each point. 

Table of Contents

What exactly is a tour description?

As the name implies, a tour description provides all the necessary information about the trip. Crafting a tour description the right way aids in converting site visitors into paying customers.

A tour description is like a detailed travel story. It’s the written piece that spills the beans about a specific tour or adventure you might want. You’ll usually find them available on websites, brochures, and flyers.

They can provide you with an inside taste of the tour. In short, a tour description is a piece of writing that summarizes the entire tour, focusing on the advantages and enticing readers to book the trip.

Think of it as offering a sneak peek into the tour and itinerary packages. A good tour description will spill the tea on the must-see places, the daily plan, what’s included (and what’s not), what makes this tour unique, and all the other nitty-gritty.

It’s like a teaser trailer for your travel dreams, aiming to make you say, “Yes, sign me up for this amazing experience”. To make your travel business website successful, creating a compelling tour description for your travel booking website can be a crucial initiative.

An example of a tour description of the African Wildlife Safari  

African Adventure Safari: Explore the Untamed Wilderness

Get ready for the adventure of a lifetime as we take you deep into the heart of Africa’s untamed wilderness. 

Wildlife Encounters Like No Other

Imagine waking up to the symphony of the African bush, surrounded by the calls of lions, elephants, and a colorful array of birds. This safari will bring you up close and personal with the Big Five and countless other incredible creatures. Watch in amazement as giraffes gracefully wander by the place where zebras playfully graze.

Spectacular Scenery

The landscapes you’ll witness are straight out of a National Geographic documentary. From the vast Savannahs of the Serengeti to the breathtaking beauty of the Okavango Delta , every moment will leave you breathless. 

Sunset Safaris & Campfires

As the sun dips below the horizon, we’ll gather around crackling campfires, sharing stories under the star-studded African sky. It’s a magical way to end each day of exploration.

Camping with comfort

You don’t need to worry if you are far from home because our comfortable camps will give you the best experience of both sides of the world: the wild charm and comforts of home.

Expert Guides

Our local guides are passionate about the African wilderness and will share their knowledge, ensuring you leave not only with incredible memories but also a deeper understanding of this remarkable ecosystem.

A Journey of a Lifetime

This African Adventure Safari isn’t just a trip; it’s a life-changing experience. When you return home, your heart will appreciate the beauty and memories you made while adventuring the amazing landscapes. 

So, are you ready to dive on this unforgettable journey? Join us and become a part of the African story.

Book your spot now and let the wild adventure begin!

Pretty good, right? So, how to write an excellent tour description like this for your website? Let’s dive into the details.

How to properly write a tour description for your website

You can use the following guide to write a tour description that converts properly:

Know your audience

Before you start writing, it’s essential to know your target audience. It might sound a bit cliche, but knowing the people you want to attract to your tour packages is imperative. Knowing their interests, desires, and expectations will help you tailor your description to speak directly to them.

A thing to keep in mind is that you should always write for your readers by identifying their needs. You can identify the target market and tailor the packages to meet their needs.

For example , If your target audience is families looking for outdoor adventures, your tour description should highlight the fun and educational aspects that parents and kids will love.

Furthermore, use pronouns like “you” and “your” to sound more audience centric. Try not to use “we” and “our” type of pronouns. This is because when you sound audience centric, they feel more respected and may feel more inclined to your content.

It also helps you establish a more personal connection with your potential customers by making your tour description sound more conversational.

Start with a captivating hook

First impressions matter. Begin Your tour description with something that immediately grabs the reader’s attention- a catchy headline or an intriguing opening sentence.

Example: “Get Ready for the Adventure of a Lifetime: Explore the Mysteries of the Amazon Rainforest!” 

Set a tone and stick to it

Maintain a particular voice tone throughout your tour explanation. The voice tone may change depending on the brand personality and the kind of tour package you are promoting.

For instance, comparatively larger tour operators frequently adopt a formal tone. While a smaller, locally focused business might adopt a more informal tone to establish a more personal connection with its clients,

Always shape the tone of your writing according to your target audience, as was mentioned in a previous example. 

Highlight what makes your tour package unique

Your tour description should answer the question: “Why should someone choose your tour package over others?” What makes your offering stand out? Showcase these unique features prominently.

For example , “Our Amazon Rainforest tour is an extraordinary journey through pristine, untouched areas, guided by local experts who’ll give you an authentic and immersive experience.”

Paint a vivid picture

Use descriptive language to transport your readers into the heart of the tour. Help them visualize the destination and imagine themselves participating in the activities.

For instance, “As you venture deep into the rainforest, you’ll find yourself surrounded by towering trees draped in vibrant orchids, with sunlight filtering through the dense foliage, casting dappled shadows on the forest floor.”

Providing necessary tour details

In the world of tour descriptions, it’s not about painting dreamy landscapes with words. Practical information is the backbone of your description – it’s what helps your readers plan, prepare, and make informed travel decisions. 

You can consider the following tour details as an example:

Tour Destination: Kenya

Our 5-day wildlife safari in Kenya runs from October 10th to October 15th, 2023. 

The tour package costs $2,500 per person. All the visitors should meet at Nairobi Airport.

Tour Itinerary:

Day 1: Arrive in Nairobi and check in to your hotel.

Day 2: Explore Nairobi National Park.

Day 3: Begin the safari in Maasai Mara.

Day 4: Visit the National Museum of Kenya.

Day 5: Follow the Oloolua Nature Trail.

What to Pack:

Hiking boots, lightweight clothing, a warm jacket and a pair of binoculars.

Fitness Requirements:

• This tour involves moderate hiking and requires a reasonable level of fitness.
• Participants have to walk in uneven terrain for nearly 2 hours.

Accommodation:

You’ll stay in comfortable lodges and eco-friendly campsites, all carefully selected to dip you in the natural beauty of Kenya.

Transportation

Air-conditioned vans and scenic boat rides in waterways.

Emergency Contact 

Phone Number and email Address.

Showcase the benefits of your tour packages

Make sure to highlight the advantages and unique experiences your participants will gain, driving their decision to choose your tour package.

For example : “Our photography tour will ignite your passion for capturing the world’s beauty and take your photography skills to the next level.”

Build trust through testimonials and reviews

Frankly, there’s no marketing tool more powerful than the honest voices of your past participants. The reviews and testimonials will glimpse the real experiences of travelers participating in your tour business. 

For example , “Here’s what some of our recent travelers had to say about their adventures with us.”

Create urgency in your tour descriptions

Motivate your readers to take action by creating a sense of urgency. Mention limited availability or special offers to encourage them to book now.

For instance you can consider this copy, “Act fast – spots for our June tours are limited! Secure your place now and receive a complimentary rainforest survival guide.”

Call to Action

End your description with a clear and compelling call to action. Encourage readers to book the tours, get in touch for more details, or subscribe to your newsletter.

It can be like, “Ready to embark on this extraordinary journey? Book your Amazon Rainforest adventure today and let the wilderness captivate your soul.

Related article: How to create a hotel booking website with WordPress (The ultimate guide)

Frequently asked questions (FAQs) on writing tour descriptions

Question 1: What is the purpose of a tour description on a website?

Answer: A website’s tour description informs potential clients about a trip’s specifics, high points, and logistics, luring them to book or request more information.

Question 2: How long should a tour description be?

Answer: While there’s no definitive answer, we suggest keeping it brief, ideally between 200 and 500 words, and include just enough details to give the reader a flavor of the tour without boring them.

Question 3: What are the essential elements of a tour description?

Answer: Some of the essential elements of a tour description are the tour’s name, duration, highlights, schedule, cost, meeting location, inclusions, exclusions, and booking instructions are important details.

Question 4: How can I make my tour description engaging?

Answer: To convey a sense of adventure and excitement, use intriguing language, storytelling, and detailed descriptions. Highlight special benefits and experiences.

Question 5: Should I include images in my tour description?

Answer: Yes, adding great photographs or a gallery can improve the website’s aesthetic appeal and aid visitors in picturing the experience.

Question 6: Is mentioning the tour’s difficulty level or physical requirements important?

Answer: Yes, informing participants of the tour’s physical requirements is essential to ensuring their readiness.

Question 7: How can I convey the value of the tour to potential customers?

Answer: Outline the advantages and distinctive selling factors of the tour. Describe how it differs from competitors and why it is pricey.

Question 8: What should I do if my tour has multiple options or variations?

Answer: List all of the available choices, including ordinary and premium packages, and explain their distinctions.

Question 9: Should I include customer reviews or testimonials in the tour description?

Including gratifying client feedback or testimonials can increase credibility and foster confidence.

Question 10: What should I avoid in tour descriptions to make them more understandable?

Answer: Don’t use words or phrases that clients might not comprehend, such as jargon or technical terms. Avoid making inflated promises or claims as well.

Question 11: Is mentioning cancellation and refund policies in the tour description necessary ?

Answer: Yes, it is necessary. Meeting client expectations is important by being open and honest about cancellations and refund policies.

Question 12: Can I use humor in tour descriptions?

Answer: Humor can be useful, but use caution and ensure it fits your brand and the tastes of your target audience.

Question 13: How can I optimize tour descriptions for SEO?

Answer: Use pertinent keywords linked to your tour’s destination and activities to increase your website’s visibility in search engines.

Question 14: What should I do if I’m not a skilled writer?

Answer: To create captivating tour descriptions that effectively convey the essence of your offerings, think about working with a professional copywriter or editor.

Final thoughts

Crafting a captivating tour description for your travel agency website is an art form that can make all the difference in attracting potential travelers. Because it’s more than just relaying information; it’s a call of nature or a thrilling journey with your travel agency.

Remember, your tour description isn’t just words on a screen; it’s an invitation to explore the world and create lasting memories with unforgettable or surreal experiences. 

So, invest time and care to craft your words on properly writing a tour description for your website. Happy writing, and here’s to many incredible adventures ahead. 

There you have it! Stay tuned by subscribing to our newsletter to get more exciting news, offers, and articles right in your inbox. 

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Itinerary Template for a Trip: Free Downloadable Examples & More Resources

• Updated: 04/04/2024

If you are looking for a free, easy, and detailed itinerary template for a trip that you can download and conveniently add your own travel details—then you are in the right place. 

Find the sample trip itinerary template I created and tweaked over years of travel to include the most relevant information in one easy-to-scan document and in four different file formats. 

Additionally, I share alternative template ideas  that include my top picks for itinerary-building apps  and other online places where you can find more free or affordable trip itinerary designs  and layouts. So, go to the file format that works best for you, scan my quick tips for editing, and get your trip details organized in a downloadable, easy-to-edit, and very sharable document. 

Table Of Contents

Itinerary template for a trip in 4 file formats.

Find my travel itinerary template in the four different file formats below. Choose the one you like to work in best. Then find more recommendations here .

• Microsoft Word trip itinerary template
• Microsoft Excel trip itinerary template
• Google Sheets trip itinerary template
• Canva trip itinerary template

About This Template: 7 Main Components

There are seven main components to this template. I have included each because it contains the information I reference most while traveling, organized in a way that helps me figure out when my trip schedule is overloaded or lacks the right amount of buffer time between activities or transit.

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The 7 trip itinerary template components include:

• Header. For a destination image and title. Replace this image with your own.
• High-level trip summary: An at-a-glance summary of essential trip information—the number of travelers, dates of travel, flights (or other transit), and location(s) of the trip.
• Travel day column. Know which day of your trip an activity is happening. 
• Day of the week column. Know the day of the week and date to ensure lodging, tour, and transfers are booked correctly.
• Activities column. A place to capture details for all activities and lodging. Hyperlink text to websites for additional information.
• Location(s) column. In this space, recap the destinations for each day, link to lodging websites, and include important notes such as included meals or overnight flights.
• Lodging contact info sheet. A second tab or sheet for additional lodging information is included in all template files except for Microsoft Word 

Since the detail on this template prints small, consider saving it to a PDF file , allowing you to zoom in as needed and easily share it with others.

Additionally, reference your itinerary offline when you save a PDF version of this itinerary to your phone to an app like iBooks (Apple users) or Google Play Books (Android users). Having an offline itinerary comes in handy in travel situations when you have limited or zero cellular or wi-fi connection. 

Microsoft Word Template

Click on the image below to download a free version of this trip itinerary template containing actual details from a visit to Iceland in Microsoft Word. 

6 Editing Tips (Word Template)

As Microsoft Word is the most universally used software program, it is the trip itinerary template file I share first. Here are six essential editing tips when using the Microsoft Word version of this template.

Header area editing (Word template)

• To change out the image at the top of the itinerary, right-click on the image and select Change Picture. Select from a stock photo or upload your own image. I am a Canva user and found this image there, added a text overlay, and saved it using the dimensions 2000x458px.
• However, you can upload any size image file you would like. If your uploaded image is not the correct size, click on it and drag its diagonal corner to resize and fit the page. If you find it too tricky to insert a new image, delete the existing one and type your preferred itinerary title. It might not look as pretty without a picture, but the template will still convey all essential information.

Main itinerary body editing (Word template)

I created this itinerary using a table in Microsoft Word, hiding vertical gridlines to achieve a cleaner look. 

• To edit text , select and delete existing text. Then, type text as you normally would in Word documents.
• To add a table row , select a row by dragging your mouse to highlight it, then right-click and choose Insert to add a row above or below. Repeat the process to delete a row . Find one additional blank row at the bottom of the template.
• To add or change hyperlinks , select the word(s) you would like to link (or unlink) to a website, right-click, select Hyperlink, and from the sub-menu, select Edit or Remove Hyperlink.
• To add back vertical gridlines , select the entire table, right-click, and select Borders and Shading to adjust the design with the gridline configuration you like best.

Microsoft Excel Template

Click on the image below to download a free version of this trip itinerary template containing actual details from a visit to Iceland in Microsoft Excel. 

9 Editing Tips (Excel Template)

As Microsoft Excel is more specialized software, I share nine file-specific tips, knowing that the traveler who prefers to download this file type is likely already familiar and comfortable editing in Excel.

Header area editing (Excel template)

To change out the header image at the top of the itinerary, right-click on the image and select Change Picture. Select from a stock photo or upload your own image. I am a Canva user and found this image there, saving it using the dimensions 2000x458px. Once uploaded, I added the semi-transparency in Excel.

However, you can upload any size image file you would like. If your uploaded image is not the correct size, click on it and drag its diagonal corner to resize and fit the page . If you find it too tricky to insert a new image, delete the existing one. It might not look as pretty without a picture, but the template will still convey all essential information.

• Though—if you upload a new image and want to keep the semi-transparency , double-click on your picture to get to the Picture Format menu. Find the Transparency icon in the header menu and adjust it to your preference. 
• To change the header text , click on the text in the Text Box and edit all elements.

Main itinerary body editing (Excel template)

• To insert bullet points , copy these from an existing cell in the document. I created and copied the bullet points from a Word document and pasted them into Excel. 
• All cells are set to wrap text and are oriented to align left and at the top of the cell. If this changes or the format structure is lost, right-click on any cell and select Format Cells to reset the cell structure to your preference. 
• To start a new line of text in a cell when using a Mac, press the Option+Return buttons on your keyboard. Using a PC, press the Alt+Enter buttons or get more tips from Microsoft Help .
• To insert hyperlinks , select the cell you would like to hyperlink, and from the main menu, select Insert. From that submenu, choose Link. Microsoft Excel—from what I can tell (please correct me in the comments if you know how to bypass this)—does not allow users to link individual text within a cell. Google Sheets does, and it is one of the reasons I prefer using that format type. 

Lodging contact tab editing (Excel template)

Note a second tab in this Excel template for lodging details—set to print landscape (horizontally). Edit all elements in the same way as the main itinerary.

Google Sheets Template

Click on the image below to download a free version of this trip itinerary template containing actual details from a visit to Iceland in Google Sheets. This image links to a read-only document. 

To copy it, click File from the main menu and select Copy . Doing this will create a copy of the document on your Google Drive. You will want to be logged into Google when you do this.

7 Editing Tips (Google Sheets Template)

Google Sheets is my preferred file type to create, edit, and share new trip itineraries. I find its slimmed-down menu is easier to use than Excel. Plus, I appreciate the ability to highlight and hyperlink specific text using Sheets vs. having to link an entire cell (in Excel).

Additionally, I find this file type easier to share as not everyone uses Microsoft documents. And I find it convenient since I already use Google Drive to manage my business documents and keep my travel information organized . Here are seven things to know when editing this template.

Header area editing (Google Sheets template)

To change out the header image at the top of the itinerary, right-click on the image and select Change Picture. Select from a stock photo or upload your own image. I am a Canva user and found this image there, added a text overlay, and saved it using the dime nsions 2000x458px.

However, you can upload any size image file you would like. If your uploaded image is not the correct size, click on it and drag its diagonal corner to resize and fit the page . If you find it too tricky to insert a new image, delete the existing one and type your preferred itinerary title. It might not look as pretty without a picture, but the template will still convey all essential information.

Main itinerary body editing (Google Sheets template)

• All cells are set to wrap text and are oriented to align left and at the top of the cell. If this changes or the format structure is lost, select a cell and choose Format from the main menu.  From the drop-down menu, select Wrapping or Alignment to adjust to your preference. 
• To start a new line of text within Google Sheets when using a Mac, press the Command (or Control or Option)+Return buttons on your keyboard. Using a PC, press the Alt (or Control) +Enter buttons. 
• To insert hyperlinks , select the specific text you would like to hyperlink, and from the iconographic menu, just below the main menu, select the three vertical dots at the far right for more editing items. Select the Link icon to insert and link to your preferred URL. Or choose Insert from the main menu, then select Link. 

Lodging contact tab editing (Google Sheets template)

Note a second tab in this Google Sheets template for lodging details—set to print landscape (horizontally). Edit all elements in the same way as the main itinerary.

Canva Template

Click on the image below to access and edit a free version of this trip itinerary template in Canva. 

Although Canva is an excellent and intuitive design software usable by non-professionals, it requires prior knowledge and experience to use it comfortably. I do not recommend downloading and editing this file type unless you are already comfortable creating and editing in Canva.

If you are, have fun! You have full editing capability to change any element of this two-page trip itinerary template, which includes a second page for lodging contact information. 

Tips for duplicating the template: Click the above image, then click the “Create with Canva” button in the upper right-hand corner. When you do this, it should take you to your Canva account and let you copy, and then edit a duplicate version of the template.

2 Recommended Online Itinerary Builders

If you prefer using an app or an online itinerary builder to create your itineraries, TripIt and Wanderlog are the top two options. I have used TripIt before and found it handy—though short on the functionality I prefer. Despite easy integration with travel booking uploads, the program was less flexible than I would have liked, still requiring some manual uploading and editing. 

I have not used Wanderlog, though I have repeatedly seen it recommended highly by frequent travelers and travel professionals. To see which is right for you, scan through this Reddit thread of users comparing notes on each.

4 More Places to Find Travel Itinerary Templates

In addition to the free templates I share, are four more places to find free or affordable trip itinerary templates.

• Microsoft Excel, Word, and Google Sheets free templates

Find multiple travel itinerary templates on Jotform .  Edit them using its web-based a PDF editor. Then, download your edited form after you create an account. You get five complimentary form downloads with a free membership . 

Find multiple trip itinerary templates on Canva .  There are several free options. To edit and download them, create a free account on Canva if you do not already have one. Some templates are restricted to paid Pro Canva users only.

Microsoft Excel, Word, and Google Sheets

Microsoft Excel, Word, and Google Sheets offer free templates. These software programs offer several free travel itinerary templates. To access these complimentary templates, choose File, then select Create New from Template or New from template gallery from the main menus. Search for templates related to trips or travel to find one that fits your needs.

Several shops on Etsy sell downloadable trip itinerary templates for a low price, often $5 or under. Some designs are beautiful. Several come packaged with multiple detailed pages that could be perfect for your needs or be superfluous. Search digital download options here to see what fits your preferences best.

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If you are searching for more travel planning assistance to help you save time and money, stay organized, and achieve better results, check out the related articles below.

• How to Plan a Trip Quickly: 9 Best Places to Find Inspiring Trip Itineraries
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Additional Trip Planning Resources

To further help you with travel planning, I share my go-to resources for every trip below. 

Google Flights. My first research stop for affordable flights for every trip. Learn why here . 

Google Hotels . Use its “ Where to stay ” button to discover the best neighborhoods to base your visit.

Booking.com. For hotel and rental bookings, I appreciate its flexible cancellation, candid user reviews, discounts, loyalty program, and easy-to-use interface.

Viator , Get Your Guide , & Airbnb Experiences . Quickly find and book highly-rated tours and activities on these sites.

Google Travel Things to Do & Google Maps . Find more things to do in your destination on Google Travel, then record where you want to visit on a custom Google Maps list. 

AllTrails . Love to hike? Me too. I religiously use AllTrails to discover hiking and biking trails and download its offline maps to manage my hikes.

Guide Along . 5-star self-guided audio tours that are GPS-compatible for US road trips and national parks. We loved the Glacier National Park tour .

Insure My Trip. I never travel internationally without trip insurance. Learn why here . My preferred place to shop and compare policies is InsureMyTrip.com . 

Plus, check out the 15 travel apps I use on trips, my preferred guidebooks , and my free customizable travel itinerary template , downloadable in four file formats.

About the author:  Janice Moskoff is a travel writer and blogger who loves hiking, exploring the world, and reading. She writes to inspire travel-loving families, adult friends, and couples on her blog,  Gather and Go Travel . Check out  her bio , learn how she became  a blogger , and discover how to  work with her . Sign up for her monthly  Discovery Newsletter  to get her latest travel recommendations and  how-to’s .

Love to travel? Sign up for m y monthly Gather & Go Travel Discovery Newsletter and get a free trip budget calculator .

Affiliate Disclosure: Some of the links on this page may be affiliate links, and at no additional cost to you, I earn a commission if you make a purchase. I only recommend products and companies I use. And the income goes to keeping the site community-supported and ads minimal.

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2 responses.

Hi Nicole, thanks for messaging about this. Happy to troubleshoot. I am sorry you having issues. Since you would like to use this template I’ll take an educated guess that you are familiar with Canva and already have an account? When you click the “Create with Canva” link in the upper right hand corner it should take you to your account and let you edit a version of this template. I’ll check in with you via email as well to see if this is happening. If not, I’ll email you a direct link and dig in to adjust settings. Or feel free to email me directly at (janice at gatherandgotravel dot com.). Thank you!

Hi! I was hoping to use your Canva template but it linked to a preview that wouldn’t open the template. I also couldn’t find it by searching.. Is it available anywhere?

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Welcome to Gather and Go Travel , a blog inspiring families, adult friends, and couples to explore US and international destinations and to get outdoors. I am Janice, an experienced traveler to over 50 countries and a travel writer, book lover, and blogger. Learn more about me , read our story , and how to work with me .

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34 free travel itinerary templates (word, excel & pdf).

Free travel itinerary templates:  Your itinerary refers to your journey’s more detailed plan. Usually, highlights some places to be visited and the travel plan. By having itinerary templates, you will benefit from having the travel arrangement in one location for easier referencing and retrieval. 

Your travel plan is usually placed in the front of the folder full of your tickets, brochures, and confirmation receipts – this is also a good source to get information on the road. 

Although the information includes the travel plan for yourself or other people might contain different items, the basic structure was usually still retained. You can use your best itinerary templates.

Table of Contents

Benefits of Using an Itinerary Template

Traveling is an adventure! But planning for it can sometimes be stressful. That’s where a  travel itinerary template  can be your best friend.

• All-In-One Location:  Say Goodbye to Chaos!

Do you have flight details in your email, hotel bookings on an app, and excursion times on a sticky note? Stop the madness! An itinerary template puts all these details in one simple place. Just open it up, and you’ll know what’s happening next.

• Easy to Use:  No Tech Skills Needed!

You don’t have to be a computer genius to use an itinerary template. Most of it comes with clear fields for you to fill in. Just type your flight time here your hotel name there, and you’re done! It’s like filling out a fun quiz.

• Be Organized:  Know What Comes After What

The best part about being organized is knowing what’s next. You see your trip like a story when you put your plans in an itinerary template. First, this happens, then that. You can enjoy the trip more when you know what’s coming up.

• Shareable:  Keep Everyone in the Loop

Traveling with family or friends? Send them the itinerary template! That way, everyone knows the plan. If someone asks, “What time is dinner?” tell them to check the itinerary!

• Free:  More Money for Fun Stuff!

The best things in life are free. Well, most travel itinerary templates are free, too! That means you can save cash for fun stuff like snacks, souvenirs, or an extra special adventure!

• Time-Saving:  Quick Changes Made Easy

Plans change. Maybe it rains, and you can’t go to the beach. With an itinerary template, it’s super easy to swap things around. Just a few clicks, and you have a new plan!

• Keeps You On Track:  No More Missing Out

Need to catch a flight or need to remember a dinner reservation? With an itinerary, you’ll get reminders. It’s like having a helpful friend who says, “Hey, time to go!”

• Peace of Mind:  Worry Less, Enjoy More!

When you’re organized, you feel calmer. That means you can enjoy your trip more and less worrying about it.

Are you ready to try an  itinerary template ? Trust us, it will make your next trip so much easier! ????

Essential Elements in a Travel Itinerary

So you’re convinced that a travel itinerary template is a good idea. Great! But what should you include in it? Don’t fret; here’s a list of the  key things to put in your travel plan .

• Title and Dates: What’s the Trip For?

Start with a striking title that sums up your trip. Are you going on a “Summer Adventure in Hawaii” or a “Weekend Getaway in Paris”? Include the dates so you always know the timeframe.

• Names: Who’s Going?

If you’re traveling with other people, write down everyone’s name. It’s an easy way for everyone to know they’re looking at the right plan.

• Departure and Arrival: Take-Off and Landing

Include details about when and where you’re starting and ending your journey. Include times, places, and how you’re getting there. Plane? Train? Automobile?

• Transport Info: All Aboard!

Note any flight numbers, train cars, or other key details. It’s also smart to list any reservations and helpful phone numbers in case of delays.

• Lodging: Home Away From Home

Where are you staying? Include the name, address, and check-in/check-out times for each place you sleep.

• Activities: The Fun Stuff!

What’s a trip without cool stuff to do? List all the tours, visits, or shows you plan to attend. Add times and places so you remember.

• Meetings: Can’t-Miss Appointments

Are you mixing a little business with pleasure? Include any meetings or important appointments you have. Who, what, where, and when—it all goes here.

• Meals: Yummy in My Tummy

Planning to eat at that must-try café? Put it in the itinerary.

• Free Time: Do What You Want

It’s your trip, after all! Include some blocks of free time for spontaneous fun.

• Emergency Contacts: Just in Case

Include some emergency contacts, like local hospitals or a trusted friend back home.

• Checklist: Remember!

Add a small list at the end for any last-minute things you need to do or bring. Passport? Snacks? It goes here.

That’s your  travel itinerary essentials  covered! With everything in your template, you’re ready for an awesome, stress-free trip! ????

Tips for Crafting a Useful Travel Itinerary

It isn’t just about jotting down names and places. Here are some tips.

Be Realistic: Time Matters!

Always consider how much time each activity will take. Keep your day manageable. You want time to enjoy the places you visit!

Group Activities by Location: Smart Mapping

Put things that are close to each other on the same day. This way, you spend less time moving and more time doing.

Always Have a Plan B: Be Flexible

Sometimes, things go differently than planned. Maybe it rains, or a place is closed. Have a backup plan, so you’re never stuck with nothing to do.

Check Opening Hours: No Unwanted Surprises

Imagine showing up at a museum you’re excited to visit, only to find it’s closed on Tuesdays. Check opening times in advance to avoid this.

Share It: Keep Everyone in the Loop

If you’re traveling with others, ensure everyone has a copy of the itinerary. You could even make a shared online version.

Local Customs and Laws: When in Rome.

Check for any local customs, rules, or laws you should know about, like dress codes at religious sites.

Remember Time Zones: Sync Up!

If you’re crossing time zones, adjust all your times so you’re always on local time.

Add Some Breathing Room: Take It Easy

Don’t schedule something every minute of every day. You’ll need some downtime to relax and soak it all in.

Include All Confirmation Numbers: Quick Access

For flights, hotels, and activities that require booking, include all confirmation numbers for quick and easy access.

Double-Check All Details: Be Sure, Be Safe

Before you finalize your itinerary, double-check all times, dates, and reservations.

Print and Digital: Best of Both Worlds

Have both a printed copy and a digital copy available. Technology can fail, and you might only sometimes have Wi-Fi.

Keep it Handy: Easy Access.

Put your itinerary somewhere easy to get to. Save it on your phone or put it in a pocket in your bag.

Free Travel Itinerary Templates

Free Travel Itinerary Templates 01

Free Travel Itinerary Templates 02

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Free Travel Itinerary Templates 04

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Free Travel Itinerary Templates 15

Travel Itinerary Template Word

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Free Travel Itinerary Templates 09

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Free Travel Itinerary Templates 11

Free Travel Itinerary Templates 12

Easy to Use

One of the best things about using a Word template is its simplicity. You don’t have to be a computer wizard to figure it out!

Customizable

Word lets you change fonts and colors and even add pictures. Make your template  truly your own .

You can open a Word document on almost any device. It’s super  easy to share  with family or travel buddies, too.

Pre-made Templates

Word offers a variety of  ready-to-use templates . Just plug in your details, and you’re good to go!

Checklist Features

You can add  checkboxes  next to each activity or place. It feels so good to check them off as you go!

Safe and Secure

You can easily  lock the document  to keep your travel plans private.

Great for Printing

Word documents  print beautifully . It is a great option if you like having a paper copy of your plans.

How to Use It

• Open Word and choose a blank document or a pre-made template.
• Fill in your travel details like flights, hotels, and fun stuff to do.
• Add any  extra notes  or  checklists .
• Save it, print it, or share it via email.

Tips for Using Word Templates

• Spell-check : Always run a spell-check to avoid any errors.
• Save Often : Keep up your hard work. Save your doc often!
• Backup : Email a copy to yourself or save it in the cloud.

Using a Word template for your travel itinerary is a smart way to keep all your plans in one place. Give it a try for your next trip!

Free Travel Itinerary Templates Excel

Do you like spreadsheets?  Excel templates  offer even more ways to stay organized. You can sort your plans, filter them, and find what you need fast!

If you’ve been using regular Word documents or even pen and paper for your travel plans, it’s time to  upgrade to Excel ! Here’s why and how:

Easy to Edit: Change On-the-Go

Excel allows you to add or remove items quickly. If your plans change, delete a row or add a new one!

Sort and Filter: Find What You Need

Say you want to see all your flight details at once. Excel lets you sort and filter to find what you’re looking for in a snap.

Color Codes: Make It Pretty and Practical

Blue for sightseeing and red for meals. It makes it easier to understand your day at a glance.

Formulas: Count the Hours

You can use simple Excel formulas to add how much time each day’s activities will take.

Shareable: Easy to Send

Excel files are easily shared by email or cloud services like Google Drive. You can also password-protect it if it has sensitive data.

Collaborative: Teamwork Makes the Dream Work

Everyone can add their activities or notes in the same Excel sheet if you’re traveling with others. It’s a team itinerary!

Tabs for Days: One File, Many Uses

You can use different tabs for different parts of your trip. One tab for flights, another for hotels, and so on.

Links and Notes: Extra Info

You can add links to websites or notes with additional information in Excel.

Offline Access: Always Available

Once downloaded, Excel files are available even without internet access, making them reliable and handy.

Templates Galore: Start with a Bang

It is lots of pre-made Excel itinerary templates available online. It can give you a head start and create planning even quicker.

Itinerary Templates Excel

Itinerary Templates Free

travel itinerary template

Vacation itinerary template

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Free business travel itinerary template excel

Weekly Itinerary Template

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Travel Itinerary Template PDF

Free Travel Itinerary Templates 16

Free Travel Itinerary Templates 17

Free Travel Itinerary Templates 18

Free Travel Itinerary Templates 19

Free Travel Itinerary Templates 20

Itinerary Template – Free Travel Itinerary Templates

Business Tour – Free Travel Itinerary Templates

Business Travel Diary- Free Travel Itinerary Templates

Stable and Consistent

One of the biggest perks of using a PDF is that it looks the  same  on every device. No surprises!

Easy to Share

PDF files are  super easy to send  in an email or message. They can be opened on almost any gadget.

No Accidental Changes

Once you save it, it stays that way. You can’t accidentally mess up your plans!

Universal Acceptance

Almost all businesses can open and read PDFs. Most people can easily check your plans if you need to show them.

Password Protection

PDFs can be  locked  with a password. Your plans stay  safe and private .

Fantastic for Printing

If you like paper copies, PDFs print out  just how they look on screen .

• Make your plans in any software that can be saved as a PDF.
• Double-check all your details and  spelling .
• Save or ‘print’ your plans as a PDF file.
• Share or print your  snazzy  new PDF itinerary!

Tips for Using PDF Templates

• Read-Only : Remember, most PDFs can’t be easily changed. Make sure all your info is correct before you save it.
• Compatibility : Always ensure the people you share the PDF with can open it.
• Document Size : PDFs with lots of pictures can get big. Keep an eye on the file size if you need to email it.

A PDF travel itinerary template is  rock-solid  for keeping your travel plans organized and easily accessible. It’s a popular option, especially if you want a file that stays how you made it.

Common Mistakes in Using Travel Itinerary Templates

Skipping the Details : One of the most common errors is  filling in all the blanks . It can lead to confusion during your trip.

Ignoring Time Zones : Many must remember to account for time zone changes. It can mess up your plans.

Overstuffing the Itinerary : It’s tempting to pack your day full of activities. But this leaves  no room for rest or unexpected events .

Forgetting to Share : If you’re traveling with others,  forgetting to share  the itinerary can make things hard for everyone.

Not Checking Operation Hours : Imagine going to a museum only to find it’s closed. Always  check the working hours  of places you want to visit.

Skipping Backup Plans : Weather changes. Plans fall through. Having  no Plan B  can ruin your day.

Bad Formatting : If your itinerary is hard to read, it’s almost useless. Make sure you use  clear and easy-to-read formats .

Not Updating : Sometimes plans change.  Only updating your template  can make sure you get all the things.

Ignoring Local Customs and Laws : Failing to account for local customs or laws can be embarrassing and sometimes problematic. Always do your  basic homework .

Not Double-Checking : A small mistake in flight numbers or hotel booking IDs can be a big hassle. Always  double-check your details .

Avoiding these common mistakes can make your itinerary a powerful tool for a smooth and enjoyable trip!

Traveling is more fun when you’re organized. Using a  travel itinerary template  can help a lot! So why wait? Download a free template today!

Additional Resources

Want to know more? Click the links below for free templates and helpful travel apps.

• Free Itinerary Templates
• Best Travel Apps

Happy traveling! ????

What Is a Travel Itinerary Template?

A travel itinerary template is like a  map for your trip . It shows where you need to go, what you’ll do, and when you’ll do it.

Where Can I Find Free Travel Itinerary Templates?

You can find free templates online, in apps, Excel, or Word. Some travel websites also offer them for  free .

Should My Template Be Detailed or Broad?

That depends on you! Some folks like a  minute-by-minute plan , while others want just the  big events  listed. Choose what works for you.

Can I Use the Same Template for Different Trips?

Yes, you can! Just  change the details  to fit your new trip.

What Should I Include in My Template?

Include key info like  flights, hotels, and activities . Remember  small but important details  like transport from the airport to the hotel.

Do I Need to Print My Itinerary?

Only sometimes. You could keep it on your phone. But a printed copy is good, just in case your phone  runs out of juice .

How Many Copies Should I Make?

It’s a good idea to have  more than one copy . Leave one with a friend or family member back home, keep one with you, and maybe have a  digital copy .

Can I Add Last-Minute Changes?

Yes, you can. Just  update all your copies  so you’re not working off old info.

What Do I Do If My Plans Change Mid-Trip?

No problem! Just  update your template . You can do it with a printed copy or update the digital one on your device.

Is It OK to Leave Free Time in My Plan?

Absolutely! It’s your trip, after all. Free time lets you  explore  or  rest  as you feel like it.

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How to write compelling tour descriptions that convert

Most tour descriptions include an itinerary, price, and a quick paragraph about the tour. Sound familiar? If you’re not locking in enough bookings, though, there might be something missing.

Writing a tour description that sells is all about effective copywriting and positioning.  A compelling tour description should hook your reader right off the bat: It should make potential guests excited about your experience and ultimately persuade them to book.

Ready to create compelling tour descriptions that convert? In this post, you’ll learn about 12 elements to include in every tour description so that guests are instantly convinced to book.

What is a tour description?

A tour description is the content that explains what your tour is and what guests should expect from the experience. The purpose of a tour description is to give your potential customers the details, itinerary, pricing, and unique highlights of your tour so that they’re convinced to book.

Your tour description should start with a catchy title to instantly attract visitors. Think about what’s unique about your tours and include that in the title.

Take this Vatican City tour by City Wonders, for example. The company throws in words like “exclusive breakfast” and “early access” to appeal to guests looking for a differentiated experience in one of the busiest tourist attractions in Europe.

Once you’ve hooked a potential customer in with your title, you’ll introduce the overall experience in a couple of short but well-written paragraphs.

Take a look at the Airbnb Experiences example below and notice how the host vividly describes a vineyards road trip in Capetown, South Africa:

Or this Galapagos Islands tour from Intrepid Travel, which describes the wildlife guests can expect to see on their trip. The introductory paragraph includes descriptive phrases — “unfamiliar beauty” and “far-flung islands” — meant to appeal to curious, nature-loving travelers.

Intrepid Travel further breaks down the tour logistics underneath in an easy-to-read format.

Your tour description should also point out specific tour highlights. These are the different stops or attractions that your guests would be most excited about. Take a look at how REI Adventures displays the highlights of a backpacking trip in the Great Smoky Mountains in skimmable bullet points.

Here you can compare REI’s broad tour introduction to the list of highlights they pull from the tour.

Introduction:

Highlights:

Now that you’ve seen some great examples from tour operators around the world, let’s go over the 12 elements that’ll make your tour descriptions stand out.

How to write a tour description that sells

Looking to improve your tour descriptions? Here are 12 tips to help you do just that.

1. Know your target customer

Before writing your tour descriptions, you should know who your target customer is. When you know who you’re selling to, you can tailor your content directly to that group of people.

2. Use a catchy title

The title is the first thing potential customers will see before clicking on your tour. This is your chance to make an outstanding first impression. Make sure to reel guests in with a catchy title that highlights what’s unique about your tour, such as the Vatican City example above.

3. Include beautiful photos

Photos can be very persuasive, especially when it comes to booking travel experiences. Make sure to include high-quality photos in your tour descriptions. If you’re an outdoor adventure tour operator, include photos of the scenic locations you’ll visit. If you offer an interactive cooking class, show the ingredients you’ll be working with as well as the finished product. You can also include photos of guests having a great time on your tours (just be sure to get their permission first).

4. Showcase testimonials

Testimonials can be another very persuasive tool in selling your tours. Positive reviews will give potential customers the confidence to book.

5. Use storytelling techniques

Use storytelling techniques to make the reader feel like they’re experiencing the tour while reading the description. You should use vivid imagery to trigger an emotional response from potential guests and ultimately persuade them to book.

6. Anticipate your guests’ questions

Think about any doubts or questions your guests might have before booking your tours. Make sure to answer these in your descriptions. Guests joining a cooking class, for example, may want to know if all the ingredients are included in the price.

7. Know what makes your tours unique

You know what makes your tours unique, so make sure to communicate that to potential customers! Let’s refer back to the Vatican City tour. Do you have exclusive access to an attraction? Do you offer additional services, like transportation or a tour photographer? Make sure to highlight the unique aspects of your tours in your title and descriptions.

8. Use SEO to expand your reach

Your tour descriptions should focus on specific keywords in your niche so that when someone searches for them on Google, your website comes up.

9. Make it easy to read  

Guests are often looking through several tour descriptions when planning their trip, and a big body of text can be overwhelming. Don’t let a messy tour description turn them away. Use subheadlines and bullet points to keep your text easy to skim through. 

10. Bullet-point your highlights

Use bullet points to lay out the most memorable features or attractions included in your tour. When you list them in bullet points, guests who skim through your tours can easily pinpoint why your experience is worth booking.

11. Be honest about the experience

Don’t overpromise something you can’t deliver. Make sure you’re portraying your experience in an authentic and transparent way. It’s better to overdeliver than for guests to leave your tour underwhelmed.

12. Keep it clear and concise

Make sure to clearly state what is and isn’t included in the tour, such as food, beverages, transportation, etc. While you want to keep your tour descriptions lively with vivid imagery and storytelling, you also want to keep them concise. Guests should have a pretty good idea of what your tour will be like after reading your description.

In summary, a compelling tour description is key to converting customers. Use these tips to improve your existing tour descriptions and let your tours stand out from the rest.

Writer Carla Vianna

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Schedule Templates

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4+ Free Tour schedule templates

When you want to design a tour schedule, consider about use of our presented tour schedule templates to make a best one. We can define a schedule as a document or a list of planned activities or things to be done with time and dates. Schedules are most excellent tools to carry out a particular job or work with best. Whether you are going to lead a project or planning a tour, you should prepare a schedule to follow. Majority of peoples use tour schedules to plan family and professional tours. A tour schedule instruct you to be prepare for a tour without going out of track and one should use a tour schedule template to generate. We do hope that you will like these free tour schedule templates at this page.

A well prepared tour schedule gives an idea to accomplish various things and jobs related to a planned tour without forgetting any single one. It also helps a lot to meet with planning of a tour in a planned manner to avoid any trouble during the tour. You can visit desired places during your tour with assistance of a perfect tour schedule. If you want to create a tour schedule with a professional appearance including complete amount of details, you are advised to use below listed tour schedule templates.

Going to plan a tour with family or friends? If yes, then you are strongly recommended to get help from tour schedule template to make the outing stress and full with fun. It provides you enough space to note down important tour details like air ticket reservation, bag packing, places to visit, time of departure and arrival, hotel room reservation and many more. This excel based tour schedule template is also useful for scheduling of business tours and trips conveniently. Just download it once in your computer and you will be able to use it for several times but remember to edit every time before use

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Free Travel Itinerary Templates to Edit and Print

Create an informative brochure for your travel agency's itineraries with edit.org's free, customizable templates..

Discover the customizable  travel itinerary templates  from the graphic editor Edit.org. Communicate the unique routes offered by your agency.

Customize a trip itinerary template online

It's very common for travel agencies to create a summary document with their different route itineraries. These are published on the website so that future travelers can get an idea of everything they'll see, or printed out and hung in the office window to get the attention of anyone who passes by.

These trip planners can contain detailed route information with a comprehensive description of all daily experiences and activities. They can also be more generic, mentioning only the most important visits.

In any case, these designs should emphasize the tour highlights, whether they're excursions to cities, monuments, or landscapes. They should also always contain the start and end date, as well as what's included or excluded.

To make these designs, either on letter-sized paper or to create a brochure or banner, use Edit.org's predesigned templates to avoid wasting time on designing them and get a professional result for your agency. Print your brochures or share them online in just a few minutes.

How to edit an itinerary planner template on Edit.org

• Click on a travel itinerary template in this article or go to the editor to get started.
• Choose the template you like best for your travel route.
• Customize it with the corresponding texts or add more elements.
• Save the layout.
• Download the final result to print or share online.

Posters, flyers, and banners for travel agencies

On the editor, you'll also find more generic free templates for travel agencies and also templates to promote summer or Easter trips, among others. For all your compositions, use the same design pattern to show a stronger and more uniform corporate image.

Finally, don't forget to save your designs in your user profile to continue editing them at another time or to make copies. This way, you can create the posters or banners you want from the same template, keeping the basic elements such as colors or the logo. You'll only have to change the images and text depending on the trip or tour in question, which will only take you a few minutes.

Start promoting your planned itineraries now   and advertise your routes to all those adventurers willing to see the world.

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How To Write An Ultimate Tour Description? Pro Tips (2024)

Home » Blog » How To Write An Ultimate Tour Description? Pro Tips (2024)

Writing a good tour description is the key to increasing your site’s visibility and driving more traffic .

With the right tour description, you could get 50-100 visitors per day using the best tour operator plugin for your travel website

But before we dive into the steps to write An ultimate Tour Description with pro tips included, I was curious if you are; thinking of creating a travel and tour booking website within minutes, without any hassle of coding and hiring highly paid developers? 

You can Get WP Travel Pro  to start creating a travel booking website instantly.

You can explore and test the best travel agency themes and templates  to find the one that perfectly aligns with your website. This way, you can ensure your website suits your needs and preferences seamlessly.

The purpose of this guide is to help you write a high-quality touring description and increase in page views, page views, clicks, and traffic to your tours section on your website.

➤ Here is the complete list of tour operator software.

Table of contents

What is tour description.

• 2. Trip Facts/Overview:
• 3. Start with a hook:
• 4. Bulleted List of Additional Details :
• 5. Define your target customers:

6. List your unique selling points (USPs):

• 7. Identify your target audience:
• 8. Get inspired by other examples:

WordPress Tour descriptions should be written in an engaging and personable style.

This can be achieved by exploring the interests of your country, businesses, and tourist areas — and presenting that information through photos or video.

Tour descriptions are a way to sell your next tour. You can use them to describe the experience, culture, and activities you’ll be doing during your tours.

Tour descriptions should give as much information as possible to allow potential customers to make a decision on whether they want to take your tour or not.

In this guide, we will outline the steps you will need to follow in order to write a great tour description for your website and help drive more traffic there.

Useful article : How to Write A Travel Itinerary with Steps? ( Depth-Guide)

Tour description is an essential marketing tool for every tour operator where you tell the world about your tour and what it offers.

It serves as a sales brochure, explaining to the public what their ticket buys them and how they can expect it.

A tour description is a document that describes a tour or activity and its purpose.

It’s meant to help potential participants understand what they’re signing up for, and why they should be interested in it.

The main use of tour descriptions in a Tour Booking System WordPress is to guide and give proper information to the clients.

A good tour description can help you stand out from your competitors and make you more appealing to your clients.

You may find it useful : Why should you use WP Travel Plugin for your Travel Website in 2024?

Steps to write an ultimate Tour Descriptions: Pro Tips

A tour description is the selling point for your website.

Of course, it does no good to just have a tour description. In order to provide information on what your tours are like, you need to first think about how you’re going to write them.

Here are the steps for writing a proper tour description.

1. Title:

A great title is crucial for any tour description. It’s the first thing people see and remember, so it needs to be captivating and interesting.

The title of your tour description is its headline. It’s the first thing that people see and it should be enticing enough to get them to click on the link.

The title should be short, sweet, and compelling. Here are some tips on how to write a good title:

• Use emoticons and other imagery to make your title stand out
• Use strong verbs in your title
• A keyword phrase that is relevant to your product/service.
• The title should be short, sweet, and compelling.
• Make sure the title is about your tour
• Don’t use too many words in your title

2. Trip Facts/Overview:

In a few sentences, describe the trip in general. This is the first impression of your trip, so make sure that you capture it well.

In this section, briefly describe how you will be using the trip (i.e., what your goals are for the tour).

You can think of the trip description as a mini-tour itinerary, listing everything you’ll be doing on the trip, including where and when, who will be involved, and what the experience is.

Here are some tips on how to write an effective tour description:

• Start with a summary of your trip. This should include your destination, what activities you plan on doing while there, who will be involved (if any), and any special circumstances that might affect your trip.
• Focus on what you’ll be doing in each activity category (e.g., hiking, biking, sightseeing). The more specific you get here, the more useful this section will be for prospective guests who are interested in booking your tour or reserving a spot on one of your trips.
• Include all the important details about each activity category — dates/times/durations; places visited; prices per person/per day or per group; typical activities offered; minimum age requirements; required gear list; weather and other conditions at each stop; safety tips for certain activities like biking or white-water rafting; etc.
• If you’re planning a multi-day tour, provide a brief description of each day’s activities so potential travelers know what they can expect from their experience on the trip (and how much free time they’ll have along the way).
• If there are any special events or benefits associated with booking through your company, mention those here as well. For example: “Offering free trips to new destinations for first-time travelers.”

3. Start with a hook:

The first thing you need to do is come up with an awesome hook.

A hook is the first sentence or paragraph of your description that grabs the reader’s attention and makes them want to read more.

In this case, it should be something that captures their attention and makes them want to read more.

The best way to do this is by using action words like “wanted” and “hated” or even just simply saying “loved”. These will make them want to know what happens next, so you need a good start.

You want to start with a hook — something that makes people interested in your tour.

If you’re in Kathmandu, for example, and you want people to come on your tour and see the Kathmandu Durbar Square, then maybe your hook would be “See the Kathmandu Durbar Square on this private guided tour.”

Or maybe it’s “See the Kathmandu Durbar Square from this helicopter ride.”

Whatever it is, make sure it’s something that will get people excited about your tour.

Explore more : How to start a successful tour company from scratch?

4. Bulleted List of Additional Details :

Bullet points are the best way to present information in a concise manner, as they’re easy to scan and understand at a glance.

You can use bullet points for highlighting key points, adding extra detail about your experience, and/or listing multiple aspects of your tour experience.

You can break the subheadings of the tour in the following ways:

• Highlights of the Trip
• Extra Services
• Inclusions (Meals, Transportation)
• Exclusions (Alcoholic Beverages, Souvenirs, Personal Expenses)
• What to Pack/Carry?
• Gears for the Tour
• How to Reach the Pickup Location
• Cancellation Policy

Learn more : How to Become a Successful Tour Operator?(10 Tips to Success)

5. Define your target customers:

Your target customers are the people who will benefit from your tour. They are the audience you want to connect with.

This step is essential to successful writing. If you do not know who you are writing for, how can you know what it will take to make them happy?

Targeting your audience enables you to give them a reason to join your tour, and in turn, helps you keep them engaged and interested in what they read.

USPs are the things that set you apart from other tour operators and attractions.

They’re what will make your tour stand out from the crowd.

They are what potential clients will want to see, hear, and do when they book with you. USPs should be listed at the top of your tour description so that potential clients can see them first.

7. Identify your target audience:

The first step to writing an impactful tour description is to identify your target audience.

This could be a group of people, an industry, or even a particular region. Once you know who you are writing for, the next step is to write their story.

The story should include details about their lives and how they feel about traveling and experiencing new things.

For example, if you are writing a tour description for a Manang tour, then you would want to focus on the following aspects:

• Itineraries of the Trip
• Accommodation
• Gears Required

You may find it valuable : How to Create Content Marketing Strategies for Travel Industry?

8. Get inspired by other examples:

When you’re writing your tour description, it can be helpful to look at some of the tours that have inspired you and see how they are formatted.

You can find these tours by searching for “tour descriptions” in Google, or by visiting sites different sites of your competitors.

Notice how each tour description has a short summary of what the tour is about, followed by the details of the experience.

If they are not already used in your city, consider looking up similar tours on other sites to get an idea of how they are formatted.

In this article, we have discussed the importance of Tour descriptions and the main elements that you should consider when writing your tour description for your WordPress travel site.

Having an attractive tour description is one of the best ways to attract traffic to your site and increase your page views, and page impressions, as well as Clicks and traffic to your tours section.

To sum up, Tour descriptions should be written in a style that your site visitors could find familiar, relatable, and engaging.

Follow the tips listed above, and you should be well on your way to writing high-quality touring descriptions. Good luck!

If you liked this article, then subscribing to our  YouTube Channel  for WordPress video tutorials would be the cherry on top.

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Further, if you have any queries, please submit them to our  contact page .

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Yam Bahadur Chhetri is a content writer and vivid contributor to the WordPress community and a WordPress enthusiast with an experience of 7+ years in the relative field. He also loves to develop WordPress Themes, Plugins, and custom WordPress development for clients.

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How To Write a Tour Description (Step-by-Step Example)

By Erick Tomaliwan

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Why is it that when someone asks about a tour over the phone, you can explain it in a way that makes them enthusiastic about booking, but as soon as you sit down to write a tour description, your mind goes blank?

You just can’t seem to translate that excitement into words. 

Don’t be hard on yourself; writing a description for tours and travel is notoriously tricky, even for experienced copywriters. How do you possibly describe an abstract experience to someone who’s never visited your destination before? Try to fit all the information they need to know into a single paragraph? While still persuading them to book?

Here’s the good news. The more tour descriptions you write, the better you’ll get at it, and you’ll start to learn what works as you increase conversion rates . But until you get up to speed, you might find it helpful to have a tour description example to work off of. 

If that’s the case, let’s workshop one together as I teach you a few insider copywriting tricks you can apply to both your tour descriptions on your website and online travel agent (OTA) listings today. 

An okay tour description example

Our award-winning coffee tour offers guests an inside look into traditional sustainable farming in Panama and its impact on the coffee industry. We’ve carefully designed this tour to show visitors every stage of the production process, from growing to roasting. Our guides are knowledgeable locals who lead a walk-through of a scenic farm, explain how the slopes of Volcan Baru make some of the world’s best coffee and show how to brew a delicious cup. We also provide free hotel pick-up and drop-off, bottled water, and a custom bag of whole beans to take home. 

How do you write a tour description that’s better?

1. Speak to your audience

A tour description is not the place to boast — that’s for writing an About Us page . Your potential customers won’t care about how many awards your tour has won or what inspired you to create the tour. The only thing on their mind is what’s in it for them.

Before you even start writing a tour description, you need to figure out who you’re targeting; better put, who is your ideal guest? Once you have that answer, you can learn how to speak directly to them with a tone of voice they can relate to while highlighting exactly what they’re looking for.

Then, using the You Rule , you can write for that one person, which means instead of using the words “we” or “our,” you flip the script to support a “you” or “your” message. This makes the tour description more of a casual conversation, like chatting with them in-person or over the phone, helping to build a personal connection online.

Revision #1

Get an inside look into traditional sustainable farming and its impact on the coffee industry. You’ll learn about every stage of the production process, from growing to roasting, by our local experts who’ll take you on a walk-through of a scenic farm, explain how the slopes of Volcan Baru make the world’s best coffee, and show you how to brew a delicious cup. You’ll also get free hotel pick-up and drop-off, bottled water, and a custom bag of whole beans to take home. 

2. Start with a hook

Since a tour description is often your last chance to win someone over, your first sentence has got to be attention-grabbing. Like a headline, it needs to stand out, draw the visitor in, and encourage them to keep reading. And the best way to do that is to zero in on a particular feature of the experience and turn it into a hook.

How? By going beyond the obvious benefit and tapping into the emotional value. For instance, it’s one thing to say that a tour has small group sizes and another to point out why that matters on a personal level. If you can solve what that is for your target guest, you’ll know how to talk to their heart and not their wallet, making the tour irresistible.

To come up with a hook, read your recent reviews to see what previous guests liked most about the tour and why. When you notice a trend, that’s what you should focus on as your leading benefit, keeping in mind the exact phrasing they use to make your hook more specific and relatable. 

If you are just starting out and don’t have any reviews yet, you can always break down the unique selling points of your tour using a similar table below, making sure to ask the million-dollar question, “so what?” to dig deeper into why guests will care.

Then, pick the best one. 

Revision #2

Love your morning cup of joe even more by discovering what goes into a satisfying brew on a coffee tour. You’ll learn about every stage of the production process, from growing to roasting, by our local experts who’ll take you on a walk-through of a real farm, explain how the slopes of Volcan Baru make the world’s best coffee, and show you how to brew a delicious cup. You’ll also get free hotel pick-up and drop-off, bottled water, and a custom bag of whole beans to take home. 

3. Show, don’t tell

There’s a popular TikTok and Twitter trend right now called #TheTellMeChallenge, where people ask others to tell them about something, usually a topic they can relate to, without explicitly stating it. Like tell me you have kids without telling me you have kids. 

As fun as this new challenge is, there’s actually something you can learn from it when writing your tour and travel description or any marketing content for your business, and that is: show, don’t tell . 

People are tired of overused travel words from tour operators, such as unforgettable, picturesque, hidden gem, must-see, etc. They’ve completely lost their meaning and impact and often get filtered out by the reader as fluff. On top of that, anyone can say their tour is terrifying or relaxing or exciting without justification. 

Instead, it’s much better to describe the tour in a way that elicits an emotional response rather than outright telling someone how to feel. You can do that by using more verbs than vague adjectives because verbs pull the reader into the action, especially if you use present tense to trick the brain into thinking the event is currently happening. 

Revision #3

Love your morning cup of joe even more by discovering what goes into a satisfying brew on a coffee tour. Stroll through the fields of a coffee farm in the Boquete highlands, plucking ripe berries with your own hands. Meet professional roasters and learn how to create a flavourful blend in a homemade roaster before tasting the difference between premium Geisha coffee and store-bought grinds. Get free hotel pick-up and drop-off, bottled water, and a custom bag of whole beans to take home. 

4. Tell a story

Tour descriptions are different from product descriptions in that people aren’t only looking for certain features to compare across the board. Yes, they want to know what the main highlights are, but more so, they’re hoping to get an idea of what the tour will be like from start to finish. 

That’s because before they get to this point, it’s likely they’ve already visualized the type of experience they want to have based on stories from their favourite travel bloggers, recommendations from friends, and real-life advice in Tripadvisor forums. 

By setting a scene, you can bring the tour to life, helping to paint a picture in their head that’s similar to what they currently have in mind — or better. While also doing the impossible, making an intangible experience tangible by incorporating the magic of sensory words and vivid imagery. 

That said, if you aren’t the greatest storyteller, try consulting your guides, who are the experts and conveniently have the itinerary memorized. Simply ask them to describe the tour as a story, and depending on the length, summarize the key parts into 3-4 sentences.

Revision #4

Love your morning cup of joe even more by discovering what goes into a satisfying brew on a coffee tour. Stroll through the fields of a coffee farm on the slopes of Volcan Baru, hearing stories of farmers who’ve worked the land, growing premium Geisha coffee enriched by volcanic ash and lunar cycles. After plucking ripe, red berries with your own hands, you meet with professional roasters to create your own custom blend to take home before sipping an aromatic espresso with notes of mango on the open patio, admiring a panoramic view of the cloud-forest and the reddish-brown crema lining your cup. Can your coffee taste any better? Get free hotel pick-up and drop-off and bottled water. 

5. Break up the details

At this point, you’re probably wondering when we’re going to get to the essential details. The description is already long enough; are we going to make it longer with more info?

Well, if you take a quick look at listings on OTA sites like Viator or GetYourGuide, you’ll see that they break up additional details using bullet points and clear section headings. Seeing as these global travel companies have an enormous booking volume, it’s safe to say that they’ve got the conversion data to back up this copywriting technique. 

Of course, it’s not hard to see why it works. Lists are easy to read compared to big, dense paragraphs. And since most website visitors are scanners, not readers, using bullet form in your booking page design can help them find what they need to know — faster. 

So, what details do you cover? 

Popular categories are What’s Included, What to Bring, Highlights, How to Get There, Cancellation Policy, and Safety Measures — you can use one or all depending on the type of tour. You can also answer questions you often get asked about your tours and activities, or at the very least, link to your FAQ page. 

Revision #5

Love your morning cup of joe even more by discovering what goes into a satisfying brew on a coffee tour. Stroll through the fields of a coffee farm on the slopes of Volcan Baru, hearing stories of farmers who’ve worked the land, growing premium Geisha coffee enriched by volcanic ash and lunar cycles. After plucking ripe, red berries with your own hands, you meet with professional roasters to create your own custom blend to take home before sipping an aromatic espresso with notes of mango on the open patio, admiring a panoramic view of the cloud-forest and reddish-brown crema lining your cup. Can your coffee taste any better? 

What’s Included:

• Hotel pick-up and drop-off
• Bottled water
• Sample bag of whole beans

6. Remember keywords

Whenever you write copy for your website, you have to remember that you’re not just writing for your visitors; you’re writing for Google. That means you should try to use every keyword opportunity possible for better on-page SEO (search engine optimization), especially when coming up with tour name ideas .

When it comes to your tour descriptions, your travel and tourism keywords will change per tour depending on the specific queries people use to find them in the first place. If you haven’t done keyword research before, you can start by simply entering one of your tours into Google and see what related searches come up at the bottom of the results page. 

Then, all you have to do is find instances where you say “tour” in the description and replace it with the popular search term instead. Doing this step last ensures your keywords fit naturally within the tour description, rather than being stuffed. 

The best description for tours and travel

Love your morning cup of joe even more by discovering what goes into a satisfying brew on a Boquete coffee tour. Stroll through the fields of a coffee farm on the slopes of Volcan Baru, hearing stories of farmers who’ve worked the land, growing premium Geisha coffee enriched by volcanic ash and lunar cycles. After plucking ripe, red berries with your own hands, you meet with professional roasters to create your own custom blend to take home before sipping an aromatic espresso with notes of mango on the open patio, admiring a panoramic view of the cloud-forest and reddish-brown crema lining your cup. Can your coffee taste any better? 

Isn’t that much better? Doesn’t it make you want to book this tour right now?

Now, it’s your turn!

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How to Write a Travel Itinerary (Template and Tips)

Being able to write a good itinerary is a powerful tool in the travel industry. A travel itinerary isn’t just a list of things to do. It’s a stop-by-stop break down of how a traveler should spend their time.

Whether you’re a travel agent, blogger, content writer, or anything in between, itineraries are fundamental.

Creating effective itineraries is also a valuable skill if you’re a traveler. If you can craft a compelling trip plan, you’re in for a holiday that will show you and your loved ones an amazing time.

Why take our advice? We’re highly experienced in the itinerary game. 🙂 The Travel Tractions content team has crafted over 500,000 words worth of travel itineraries in the last 3 months alone.

We know our stuff, and we’re here to share it with you. The following is a detailed guide on how to make a travel itinerary.

Travel Itinerary Template

An itinerary will pretty much always be broken down into days (unless it’s a 24-hour itinerary). Each day is further broken down into individual stops , which are typically the recommended points of interest and attractions.

The days and stops are the meat of the itinerary, but most itineraries will be supplemented with additional information to further help the reader.

Have a look at how we added a practical packing list in this 3 day London itinerary .

We recommend structuring your vacation itinerary in a similar way to the following:

Introduction

Every good blog post needs an introduction. For your itinerary, this will be a brief overview of the destination and why it’s an attractive place to visit. Sell the itinerary here. Give the reader a good reason to stay engaged and continue reading.

Brief Overview

Offer a bullet-pointed breakdown of the itinerary, outlining the stops. This allows the reader to understand if it’s right for them before reading in full.

Day 1, etc.

This is where you lay out the stops for each day. Give some insightful and interesting information about each stop.

The aim here is to get them excited about what you’re suggesting / offering. Don’t overwhelm them with information, just whet their appetite.

Make each stop a heading, and include useful information such as opening hours, cost, and which kind of traveler is best catered for here. You can add must-visit food stops as well, or simply leave that choice up to the reader.

Check out how we helped our readers organize a 7-day trip to Bali .

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Other Useful Information

In this section, offer some extra information that will help the user get the most out of their experience. Some things you can add include:

• Tell the reader a bit about how to get around, transport options, and things to be prepared for.
• Discuss the best places to stay and suggest a few options for accommodation that you know are great.
• Make some restaurant recommendations and mention any other foodie stops that haven’t made it into your itinerary stops.
• Include a packing list if you feel it’s an important aspect (or write a separate packing list post and take advantage of some internal linking).

This section exists to help close the itinerary in a satisfying way. Offer a brief summary and some final thoughts. Reaffirm the reasons why the destination is attractive, and why your itinerary is the best on offer.

Important Considerations for Writing an Itinerary

So, now you’ve got the outline for a successful itinerary. But you’ll need to fill this skeleton with high-quality content in order to produce something valuable. Taking into account the following considerations and tips will help you do so.

Decide the Length of the Itinerary

Before writing anything, you’ll need to decide the length of your itinerary. Are you offering an itinerary for three days? five days? one week?

The best option will largely depend on the size of the destination and how much it offers in terms of things to do. For example, most travelers will probably spend at least a week in Bali but perhaps just two or three days in Amsterdam.

This can generally be determined with some logical thinking or past experience. But a bit of keyword research can really help uncover what your audience is truly looking for.

If you already have an idea of what you’d like the reader to see and do, you can base the length of the trip on the time it’ll take them to see it all.

Decide on the Stops & Attractions

Once you’ve decided on a number of days, you’ll need to figure out how the reader should fill their time.

Ask yourself questions like:

• What are the most popular landmarks, attractions, and points of interest?
• What will offer the most memorable experience?
• Are there any unheard of spots that will enrich the experience and make it unique?

Deciding on the stops can be done through a combination of experience, prior knowledge, and research.

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What’s Achievable?

How much can the reader realistically fit in the time allotted? We know it’s easy to get excited about all the amazing things that a travel destination has to offer. But it’s important to keep it realistic.

The last thing you want is to over-promise on what can be achieved during a trip, only to leave the reader rushing from one attraction to the next without time to appreciate each one. They could even end up abandoning the itinerary altogether.

Plan Out Logical Routes

It’s very important that you consider the geography of the destination when structuring an itinerary. You need to plan out logical routes between stops in order to minimize travel and maximize efficiency. If two or more attractions are close to one another geographically, it only makes sense to visit them at the same time.

Use your knowledge of the area in combination with Google Maps to plot out a route for each day’s itinerary.

Offer Insider Tips

Try to offer unique insights and ideas, insider tips, and some off-the-beaten-track gems.

The reader wants to know that they’re in reliable and experienced hands. Unique and valuable guidance will also help your itinerary stand out against those offering more generic advice.

You can provide these at any point throughout the itinerary. Wherever they fit best.

Be Specific and Unambiguous

Itineraries provide insightful guidance to those who want to be guided. To those who want their trip to be planned for them.

Therefore, it is your job to guide them fully . Don’t offer too much in the way of flexibility. Display conviction in your chosen stops. Show confidence that if they follow your itinerary to a T, they’ll have a great time.

Include Captivating Images

High-quality images transport the reader to the destination before they’ve left their seats. They’re one of the strongest mediums for generating excitement and anticipation for an upcoming trip. They also help break up long blocks of text.

Including images frequently is a great way to keep your reader’s attention and enhance their experience.

You can use images from your own trip, or curate some top-notch stock images .

Implement SEO

Data-focused, strategic SEO (Search Engine Optimisation) underpins all of our content. And if your itinerary is being written for the web, it should underpin yours too. Good SEO can help ensure that your itinerary is seen by as many people as possible. And if you’re in the travel business, getting your travel material seen should be a top priority.

Final Thoughts

If you were wondering how to write an itinerary, you landed in the right place. We hope this trip itinerary template helps you craft well-rounded, engaging, and realistic itineraries that leave readers delighted.

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How to write the tour description with real example

Table of Contents

A tour description is a way to inform your potential customers about the details of your tours. It is also a way to persuade them to book with you. Overall, it is your opportunity to showcase your unique selling points, highlight the benefits of your tours, and create a memorable impression on your readers.

This article will show you how to write effective tour descriptions that will boost your conversions and sales. We will guide you through the steps for writing a tour description, from choosing the right tone and language to structuring your content and adding a call to action. We will also provide you with an example tour description to use as a reference or inspiration.

If you want to learn how to write tour descriptions that sell, keep reading!

Steps for Writing a Tour Description

Now that you know why tour descriptions are important let’s see how you can write them. Writing a tour description is not as hard as it may seem if you follow some simple steps. Here are the main steps for writing a tour description to attract and convert your readers.

Determine the Purpose of the Tour

The first step for writing a tour description is to determine the tour’s purpose.

What are the tour’s key features? What makes it unique? What are the main benefits and value propositions of the tour? Why should someone choose your tour over other options? These are some of the questions you must answer before writing.

By defining the tour’s purpose, you can focus on the most relevant and appealing aspects of your tour and avoid unnecessary or boring details.

You will also be able to decide on the target audience for your tour. Who are you writing for? What are their needs, preferences, and expectations? What are their pain points and desires? Knowing your target audience, you can tailor your tour description to their interests and needs and use the right tone and language to connect with them.

Highlight the Tour Itinerary

The next step for writing a tour description is highlighting the tour itinerary. This is where you provide an overview of your tour and what your customers can expect. You should list the major stops and attractions included in the tour and provide some brief information about each one.

You should also provide a timeline or schedule for the tour so that your customers can know how long each activity or destination will take. You don’t have to go into too much detail here, as you don’t want to overwhelm or bore your readers with too much information. You just want to give them a glimpse of what they will experience on your tour and spark their curiosity and excitement.

You can also use descriptive words and phrases to make your tour itinerary more vivid and engaging. For example, instead of saying, “Visit the Eiffel Tower”, you can say, “Marvel at the iconic Eiffel Tower and enjoy panoramic views of Paris”. This way, you will create a more emotional connection with your readers and make them imagine themselves on your tour.

Describe the Experience

Another step for writing a tour description is to describe the experience of the tour. This is where you use sensory language to describe the tour’s sights, sounds and smells. It will make your readers feel like they are there with you.

You should also include any special activities or experiences unique to your tour . They will show how they will enhance your customers’ enjoyment and satisfaction. For example, suppose your tour includes a wine-tasting session. In that case, you can describe how your customers will savor the flavors and aromas of different wines. And mention learning about the history and culture of wine-making.

By describing the experience of the tour, you will create a more immersive and memorable impression on your readers, and make them want to join your tour.

Share Background and Historical Information

The next step is to share some background and historical information about the destinations visited on the tour. This is where you provide interesting facts or historical background about the places and landmarks you will see on your tour and show how they relate to the theme or purpose of your tour.

You should also use storytelling techniques to engage the reader and make the tour come alive. For example, if your tour is about the French Revolution, you can tell stories about the events and people that shaped the history of France, and how they influenced the architecture and culture of Paris.

By sharing background and historical information, you will add more depth and context to your tour description, making it more informative and educational for your readers.

Use Attention-Grabbing Headlines and Bullet Points

One of the most important steps for writing a tour description is to use attention-grabbing headlines and subheadings to break up the text and make it easier to read. Use headlines and subheadings that capture the main idea or benefit of each section, and make the reader curious and interested to read more.

You should also use bullet points to highlight your tour’s important features or selling points, and make them stand out from the rest of the text. Bullet points are a great way to summarize your tour’s key information and benefits. They will make them more visible and memorable for your readers. For example, you can use bullet points to list your tour’s main attractions, activities, or inclusions and show why they are worth booking.

Add Photos and Videos

The final crucial step for writing a tour description is to add high-quality photos and videos of the tour destinations and activities . Photos and videos help complement your written descriptions. They will give the reader a better sense of what to expect. They can also help you showcase the beauty and diversity of your tour locations and create a more emotional appeal for your readers.

You should use photos and videos that are relevant, clear, and attractive and that match the tone and style of your tour description. You should also use captions or descriptions to explain what the photos and videos show and how they relate to your tour. Adding photos and videos will make your tour description more visual and engaging and increase your chances of converting your readers into customers.

Are you ready to take your travel website to the next level? Harness the power of SEO and captivate your audience with compelling tour descriptions. Unlock the secrets of effective copywriting and drive more traffic to your website. With the “how to write the tour description” guide, tailored specifically for the TravelerWP WordPress travel theme , you’ll discover expert techniques to optimize your tour descriptions for search engines and entice potential customers.

Don’t miss out on this opportunity to boost your online presence and maximize your bookings. Get your copy now and start crafting irresistible tour descriptions that will make your travel business soar!

Example Tour Description

To help you understand how to write a tour description better, here is an example tour description from Paris City Vision, a leading tour operator in France. The tour description is for a 1-day Big Bus Paris hop-on hop-off tour , allowing you to explore Paris at your own pace and see the city’s main attractions. (For more detail, please open the link to read the full description.)

The tour description for the Big Bus Paris 1-day tour is a good example of how to write a tour description that is clear, concise, and informative. It does a great job of using attention-grabbing headlines and bullet points to break up the text. It also highlights the main features and benefits of the tour.

Plus, it has photos and videos of the tour destinations and activities, which make the tour description more visual and engaging. This will give the reader a better sense of what to expect.

However, there are some areas where the tour description could be improved:

1. For example, it could determine the tour’s purpose and decide on the target audience. This would help the tour description to focus on the most relevant and appealing aspects of the tour and use the right tone and language to connect with the reader. 

For instance, if the target audience is young travelers who are looking for a fun and flexible way to explore Paris, the tour description could use a more casual and enthusiastic tone. In this case, it should emphasize how the hop-on hop-off tour allows them to customize their itinerary and see the sights they want to see.

2. It could also describe the tour experience and share some background and historical information about the destinations visited on the tour. This would make the tour description more vivid and engaging and create a more emotional appeal for the reader. 

For example, it could use sensory language to describe Paris’s sights, sounds, and smells and include interesting facts or stories about the places and landmarks they will see on tour.

3. It could also add a call to action at the end of the tour description, encouraging the reader to book the tour.

For example, it could say, “Don’t miss this opportunity to discover Paris at your own pace and according to your schedule. Book your Big Bus Paris 1-day tour now and prepare for an unforgettable adventure!”

Tour descriptions are powerful instruments to persuade potential tour customers. In this article, we hope you learned how to write effective tour descriptions that attract and convert your readers.

We instructed you on determining your tour’s purpose and target audience, highlighting the tour itinerary, describing the experience, sharing the background and historical information, using attention-grabbing headlines and bullet points, and adding photos and videos. You also saw an example tour description that applied these steps, and an analysis of how it could be improved.

By following these steps, you can write tour descriptions that sell, and boost your conversions and sales. Thank you for reading this article, and happy writing!

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Itinerary Templates

35+ travel itinerary templates – doc, pdf, apple pages, google docs.

Are you planning for a trip , tour, or holiday vacation anytime soon? If yes, our travel itinerary templates will make travel plan writing easy. Whether a short technical itinerary, honeymoon family vacation, or a business trip, each template comes with the necessary format and descriptive travel info like the arrival and departure schedule, transport details, activities, and more!

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Benefits of Maintaining a Travel Itinerary

• It helps you manage all your trip essentials without forgetting.
• It helps you save a lot of your time as you have a detailed sample plan beforehand.
• It helps you manage your costs and expenditures appropriately.
• You can prioritize the destinations, especially when you are traveling to a foreign country with an end number of attractions, you cannot visit all and hence you can prioritize the best of places to visit beforehand.
• It ensures you enjoy a happy and hassle-free vacation without taking the trouble of looking to places and deciding which one to visit and which one to not while you are traveling. You can also see more on  Travel Itinerary in Pages .

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Online Creation of Travel Itinerary the Creative Way

More in itinerary templates, business travel itinerary checklist template, 10+ ultimate itinerary template bundle, travel itinerary map template, day by day travel itinerary template, car trip itinerary template, tour itinerary template, travel itinerary schedule template, travel immigration seminar invitation & itinerary template.

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How to Write a Visit Report

Last Updated: March 30, 2024 References

This article was co-authored by Madison Boehm . Madison Boehm is a Business Advisor and the Co-Founder of Jaxson Maximus, a men’s salon and custom clothiers based in southern Florida. She specializes in business development, operations, and finance. Additionally, she has experience in the salon, clothing, and retail sectors. Madison holds a BBA in Entrepreneurship and Marketing from The University of Houston. This article has been viewed 656,457 times.

Whether you’re a student or a professional, a visit report helps you document the procedures and processes at an industrial or corporate location. These reports are fairly straightforward. Describe the site first and explain what you did while you were there. If required, reflect on what you learned during your visit. No additional research or information is needed.

Writing a Visit Report

Explain the site's purpose, operations, and what happened during the visit. Identify the site's strengths and weaknesses, along with your recommendations for improvement. Include relevant photos or diagrams to supplement your report.

Describing the Site

• Reports are usually only 2-3 pages long, but in some cases, these reports may be much longer.
• In some cases, you may be asked to give recommendations or opinions about the site. In other cases, you will be asked only to describe the site.
• Ask your boss or instructor for models of other visit reports. If you can't get a model, look up samples online.

• If you visited a factory, explain what it is producing and what equipment it uses.
• If you visited a construction site, describe what is being constructed and how far along the construction is. You should also describe the terrain of the site and the layout.
• If you’re visiting a business, describe what the business does. State which department or part of the business you visited.
• If you’re visiting a school, identify which grades they teach. Note how many students attend the school. Name the teachers whose classes you observed.

• Who did you talk to? What did they tell you?
• What did you see at the site?
• What events took place? Did you attend a seminar, Q&A session, or interview?
• Did you see any demonstrations of equipment or techniques?

• For example, at a car factory, describe whether the cars are made by robots or humans. Describe each step of the assembly line.
• If you're visiting a business, talk about different departments within the business. Describe their corporate structure and identify what programs they use to conduct their business.

Reflecting on Your Visit

• Is there something you didn’t realize before that you learned while at the site?
• Who at the site provided helpful information?
• What was your favorite part of the visit and why?

• For example, you might state that the factory uses the latest technology but point out that employees need more training to work with the new equipment.
• If there was anything important left out of the visit, state what it was. For example, maybe you were hoping to see the main factory floor or to talk to the manager.

• Tailor your recommendations to the organization or institution that owns the site. What is practical and reasonable for them to do to improve their site?
• Be specific. Don’t just say they need to improve infrastructure. State what type of equipment they need or give advice on how to improve employee morale.

Formatting Your Report

• If you are following a certain style guideline, like APA or Chicago style, make sure to format the title page according to the rules of the handbook.

• Don’t just say “the visit was interesting” or “I was bored.” Be specific when describing what you learned or saw.

Sample Visit Report

Community Q&A

You Might Also Like

• ↑ http://services.unimelb.edu.au/__data/assets/pdf_file/0010/471286/Site_Reports_for_Engineers_Update_051112.pdf
• ↑ https://www.examples.com/business/visit-report.html
• ↑ https://www.thepensters.com/blog/industrial-visit-report-writing/
• ↑ https://eclass.aueb.gr/modules/document/file.php/ME342/Report%20Drafting.pdf

About This Article

To write a visit report, start by including a general introduction that tells your audience where and when you visited, who your contact was, and how you got there. Once you have the introduction written out, take 1 to 2 paragraphs to describe the purpose of the site you visited, including details like the size and layout. If you visited a business, talk about what the business does and describe any specific departments you went to. Then, summarize what happened during your visit in chronological order. Make sure to include people you met and what they told you. Toward the end of your report, reflect on your visit by identifying any strengths and weaknesses in how the site operates and provide any recommendations for improvement. For more help, including how to format your report, read on! Did this summary help you? Yes No

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Travel Information Form

A travel information form is used by travel agents to gather the information they need in order to book travel and accommodation for their clients. With this free online Travel Form template, you can seamlessly receive travel information from your clients directly through a custom online form, eliminating the need for back-and-forth emails or phone calls and speeding up your booking process. Just update the template with the questions you’d like to ask, add your logo and update the color scheme to match your branding, and embed the form in your website or share it with clients directly. Responses are stored in your secure Jotform account, easy for you and your team to access on any device.

Make this Travel Form your own with our drag-and-drop Form Builder! Change fonts and colors, include your unique company logo, add extra questions, include file upload fields to collect additional documents, and even connect with 100+ free form integrations to automatically sync form submissions to other accounts you’re already using — such as Google Sheets, Dropbox, Box, Trello, Asana, Google Sheets, and more. No matter what sort of travel services you offer, you can use this free Travel Form template to collect the information you need, and more easily arrange a stellar travel experience for your clients. 

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Flight Reservation Form

A flight reservation form is used by an airline or travel agency to gather information needed to book air travel for clients. Ready to see your booking rates soar? Streamline the flight booking process for passengers and take your business to new heights by collecting the information you need in a single, secure online Flight Reservation Form. Form responses are stored in your Jotform account, creating an easy-to-access database of passenger information — and if you’d like to boost functionality and send form responses to your other accounts, just link your form to a few of our 130+ app integrations. Give your Flight Reservation Form a unique look with Jotform Form Builder! Add your company logo, change fonts and colors to match your branding, or include any terms and conditions your customers may need to know. If you charge a fee for your service, accept payments through your online form via trusted payment gateways like Square or PayPal. Get ready for your bookings to take off — by bringing your reservation process online with our free Flight Reservation Form, you’ll save time, reduce unnecessary back-and-forth calls and emails, and smooth out the process for your customers.

Vacation Itinerary Form

This Vacation Itinerary form is normally utilized by travel agencies or person who just wants to travel and would like to have a detailed itinerary form. This vacation itinerary form will be a great help for those who are planning for a trip or travel agencies looking for a standard template they can use when organizing a trip for their clients. The form will need information such as destination, duration of stay, arrival time, mode of transport and cost.

Guest Registration Form

A guest registration form is used to collect information from hotel guests. Whether you run a small, private bed and breakfast or an internationally renowned five-star luxury resort, get new customers and boost repeat business with our free Guest Registration Form template! All you need to do is embed the form on your website, share it with a link, or have your guests fill it out on your tablets or computers — then watch as guests submit their information directly to your booking system!If you’d like to accept card payments online, integrate with a trusted payment processor like Square, PayPal, or Stripe — we have 100+ other apps you can choose from, too. Integrate your hotel’s otherwise scattered data with a free Guest Registration Form — track guests, add notes, and stay organized with Jotform!

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Travel Agency Invoice Templates (Word, Excel, PDF)

Easy to download and edit travel agency invoice templates., available in word, excel, pdf, google docs and sheets..

Travel Agency Invoice Templates in Word

Travel Agency Invoice Templates in Excel

Travel Agency Invoice Templates in PDF

Free Word, Excel and PDF invoice templates by Refrens

Frequently asked questions (faq).

Yes, you can add a logo to the invoice and can also change the color of your invoice template, matching your logo.

Yes, Refrens invoice templates are customizable. You can add additional fields or columns like shipping details, discounts, additional charges, custom fields for both client and product or service line item.

Yes. You can easily download it in PDF format or can click on the print option and can save as PDF.

• There is a limit to the number of transactions you can make on Refrens. You can create 20 free documents in a year. All absolutely free. Once the threshold of 20 documents is reached, you can buy our premium plans to keep continue creating the documents.

Yes. Refrens account is necessary to use a free invoice template. While creating an account, you can access all the invoices in one place and also makes the invoice creation procedure easy.

Free Travel Agency Invoice Templates

The surge in the travel and tourism industry has undoubtedly led to a parallel growth in related businesses, creating an increased demand for streamlined invoicing processes. However, finding suitable invoice templates tailored for travel agencies can be a challenge. The good news is that as the industry expands, specialized invoicing software solutions are emerging to address this specific need.

In response to the booming travel and tour industry, there is a growing recognition of the importance of efficient invoicing systems. This acknowledgement has led to the development of invoicing software specifically designed to cater to the unique requirements of travel and tourism businesses.

One of the key challenges faced by travel agencies is the need for invoices that capture the essence of their services. Travel invoices often involve a combination of services such as accommodation, transportation, tours, and more. Therefore, having invoice templates that reflect the diverse nature of these services is crucial.

Specialized invoicing software and a tool like invoice generator for the travel and tourism industry not only provide a variety of customizable invoice templates but also offer features that streamline the entire invoicing cycle. These solutions understand the complexities of the industry, allowing businesses to create invoices that accurately represent the array of services provided to clients.

Additionally, these invoicing solutions often come equipped with features that are specifically beneficial for travel agencies. For example, they may include options to itemize different services, incorporate travel itineraries, and provide space for detailed descriptions. This ensures that the invoice not only serves as a billing document but also as a comprehensive record of the services rendered.

As businesses in the travel and tourism sector face an increasing number of transactions, having a reliable and industry-specific invoicing solution becomes imperative. This not only saves time but also reduces the likelihood of errors, providing a more professional and efficient invoicing process.

Refrens takes a step ahead in addressing the specific needs of the travel and tourism industry by offering dedicated travel agency invoice templates . Whether you're a freelance travel agent crafting detailed itineraries or a travel agency orchestrating comprehensive domestic or international tour plans, Refrens provides a range of templates tailored to suit the intricacies of your travel business.

Recognizing the diverse nature of services within the travel sector, Refrens ensures that its templates are not one-size-fits-all but rather adaptable to the unique requirements of each travel-related transaction. This flexibility allows travel agents and agencies to generate invoices that accurately reflect the breadth of services provided to clients, from accommodations and transportation to guided tours and more.

Refrens' travel agency invoice templates are designed with a keen understanding of the industry's complexities. They go beyond mere billing documents and serve as comprehensive records of the entire travel experience. This includes features such as itemization of different services, incorporation of detailed itineraries, and ample space for specific service descriptions. Such elements contribute to creating professional, detailed, and client-friendly invoices that resonate with the dynamic nature of travel and tourism.

Whether you are dealing with a single transaction or managing an array of services for a group tour, Refrens' travel agency invoice templates cater to the diverse needs of travel professionals. The user-friendly interface ensures that even freelance travel agents without extensive administrative support can easily navigate the platform and create polished invoices that enhance the professionalism of their services.

In essence, Refrens stands as a reliable partner for travel agents and agencies, offering a dedicated solution for invoicing in the travel and tourism industry. With a variety of templates at your disposal, tailored to different aspects of the travel business, Refrens simplifies the invoicing process, allowing travel professionals to focus on what they do best – providing exceptional travel experiences for their clients.

Refrens goes the extra mile in supporting travel agencies with a suite of professionally designed invoice templates that cater specifically to the needs of the travel industry. These templates are meticulously crafted, ensuring that they include all the essential columns required for seamless operations in travel agency businesses and itinerary planning.

What sets Refrens apart is its commitment to offering flexibility in template formats. Travel agents and agencies can avail themselves of these carefully designed invoice templates in various formats, including Excel, Word, PDF, Google Docs, and Google Sheets. For those who prefer online invoice templates, Refrens extends its offerings in PDF format as well. This adaptability ensures that regardless of the preferred platform or document type, travel professionals have access to a template that aligns perfectly with their workflow.

Beyond just providing diverse formats, Refrens takes the hassle out of invoice management. With Refrens, travel agencies can store and manage all their travel invoices in one centralized location. This centralized hub simplifies the tracking of invoices, offering insights into whether an invoice has been opened by the client. This level of transparency is invaluable for businesses, allowing them to stay on top of their invoicing processes and providing clarity on client interactions.

One of the significant advantages of using Refrens is the elimination of manual record-keeping challenges. The platform allows businesses to record payments directly within the invoice templates, eliminating the need for separate Excel sheets to track payments. This streamlined approach not only saves time but also reduces the risk of errors associated with manual data entry.

By leveraging Refrens' invoice software, travel professionals can break free from the time-consuming cycle of invoicing and billing. This allows them to redirect their focus and energy towards core business activities, fostering growth and client satisfaction.

In essence, Refrens' travel agency invoice templates not only adhere to professional standards but also offer a level of convenience and efficiency that is tailored to the unique demands of the travel industry. With a user-friendly interface and a suite of features designed to simplify invoicing and payment tracking, Refrens becomes an invaluable tool for travel professionals, empowering them to manage their invoicing processes with ease.

What type of services can be added to travel agency invoice templates?

Travel agency invoice templates are highly customizable to accommodate a variety of services offered by travel professionals. Here are some examples of services that can be added to travel agency invoice templates:

Tour and Travel Agency Invoice:

• Tour packages
• Guided tours
• Adventure tours
• Group travel services

Travel Transportation Invoice:

• Train tickets
• Bus transportation
• Cruise services
• Transfers and transportation services

Board and Lodging Invoice:

• Hotel accommodations
• Resort stays
• Bed and breakfast services
• Vacation rentals

Tour and Tickets Invoice:

• Entrance tickets to attractions
• Event tickets
• Theme park tickets
• Museum tickets

Car Hire and Rental Invoice:

• Car rental services
• Chauffeur services
• Limousine services

Itinerary Invoice:

• Customized itinerary planning
• Travel planning services
• Detailed trip planning

Leisure Travel Invoice:

• Relaxation and leisure packages
• Spa and wellness services
• Golf vacations

Travel Consultation Invoice:

• Travel advisory services
• Consultation fees for trip planning
• Expert travel advice

Flight Reservation Invoice:

• Flight booking services
• Seat reservation fees
• Airline services

Hotel Reservation Invoice:

• Hotel booking services
• Reservation fees
• Accommodation services

These examples demonstrate the diverse range of services that can be included in travel agency invoices. The templates can be tailored to match the specific offerings of each travel agency, providing a detailed and accurate representation of the services provided to clients. Customizing the invoice templates ensures that they align with the unique nature of the travel industry, accommodating various aspects of travel and tour services.

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Wells Fargo Championship: How to watch Round 1, featured groups, live scores, tee times, TV times

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Here's everything you need to know to follow the action.

HOW TO FOLLOW (all times ET):

Television:

• Thursday-Friday: 2-6 p.m. (Golf Channel)
• Saturday-Sunday: 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS)
• 'Live on the Range,' this Wednesday, 11:30 a.m.-1 p.m.: Get up close and personal with your favorite PGA TOUR stars as they dial in their game ahead of the 2024 Wells Fargo Championship during PGA TOUR Live's "On the Range." Tune in this Wednesday for expert analysis, Golfbet previews, DraftKings betting insights, player interviews and more.
• 'PGA TOUR Originals: Greatness Has a Home – The Wells Fargo Championship': Tune in this Saturday from 2:30-3 p.m. on CBS for a look at the illustrious legacy of Quail Hollow Club with a focus on its two decades as the host venue for the PGA TOUR's Wells Fargo Championship. Hosted by CBS Sports’ Jim Nantz, the show highlights the origins of Quail Hollow Club and relives pivotal moments on and off the golf course as one of the TOUR's premiere proving grounds for golf's biggest stars.

PGA TOUR LIVE:

PGA TOUR LIVE is available exclusively on ESPN+

• Main feed: Primary tournament-coverage featuring the best action from across the course
• Marquee group: New “marquee group” showcasing every shot from each player in the group
• Featured groups: Traditional PGA TOUR LIVE coverage of two concurrent featured groups
• Featured holes: Combination of par 3s and iconic or pivotal holes

PGA TOUR Radio on SiriusXM and free on PGATOUR.COM/liveaudio :

• Thursday-Friday: 12-6 p.m. (1-7 p.m. Thursday)
• Saturday-Sunday: 1-6 p.m.

Featured Groups (all times in ET)

Main Feed Group

• 12:39 p.m.: Rory McIlroy, Tom Kim, Max Homa (1st tee)

Marquee Groups

• 11:22 a.m.: Shane Lowry, Wyndham Clark, Xander Schauffele (10th tee)
• 11:33 a.m.: Collin Morikawa, Rickie Fowler, Jordan Spieth (10th tee)
• 11:11 a.m.: Brian Harman, Jason Day, Patrick Cantlay (10th tee)
• 12:28 p.m.: Hideki Matsuyama, Sahith Theegala, Viktor Hovland (1st tee)

Featured Holes

4 (par 3), 6 (par 3), 14 (par 4), 17 (par 3)

• 11:33 a.m.: Rory McIlroy, Tom Kim, Max Homa (10th tee)
• 12:17 p.m.: Shane Lowry, Wyndham Clark, Xander Schauffele (1st tee)
• 12:28 p.m.: Collin Morikawa, Rickie Fowler, Jordan Spieth (1st tee)

Featured Groups

• 11:22 a.m.: Hideki Matsuyama, Sahith Theegala, Viktor Hovland (10th tee)
• 12:06 p.m.: Brian Harman, Jason Day, Patrick Cantlay (1st tee)

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The First Look: Wells Fargo Championship

Ludvig Åberg withdraws from Wells Fargo Championship

The double meaning of Wyndham Clark’s dream year

Inside the Field: Wells Fargo Championship

Scottie Scheffler to miss Wells Fargo Championship

Purse breakdown: Wells Fargo Championship