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Jordan Tourism Board

Country: Jordan

Website: http://www.visitjordan.com

The Jordan Tourism Board (JTB) was officially launched in March 1998 as an independent, public – private sector partnership committed to utilize marketing strategies to brand, position and promote the Jordan tourism product as the destination of choice in the international markets. The adopted strategies are tuned to reflect the true image of the Jordan tourism product, being a cultural, natural, religious, adventurous, leisure and MICE destination. As part of its marketing strategies, the JTB plans and executes an integrated program of international promotional activities. This program includes the active participation in trade fairs, trade workshops, trade and consumer road shows, familiarization trips, press trips, brochure & multimedia production, and media relations. To carry out its goals, the Jordan Tourism Board utilizes the services of eleven offices in Europe and N. America.

Tourism Promotion Authority

Jordan tourism board.

The Jordan Tourism Board (JTB) was officially launched in March 1998 as an independent, public – private sector partnership committed to utilize marketing strategies to brand, position and promote the Jordan tourism product as the destination of choice in the international markets. The adopted strategies are tuned to reflect the true image of the Jordan tourism product, being a cultural, natural, religious, adventurous, leisure and MICE destination.

As part of its marketing strategies, the JTB plans and executes an integrated program of international promotional activities. This program includes the active participation in trade fairs, trade workshops, trade and consumer road shows, familiarization trips, press trips, brochure & multimedia production, and media relations. To carry out its goals, the Jordan Tourism Board utilizes the services of eleven offices in Europe and N. America.

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Unexpected Highlights From My Journey Through Jordan

Before visiting Jordan I had never traveled to the Middle East and had no idea what to expect from my trip.

While I had a few thoughts of what the destination might be like the trip completely shattered many stereotypes of the Middle East I had in my mind.

To show you what I mean, this Jordan travel guide shares a list of some of the unexpected highlights from #MyJordanJourney (search Twitter and Instagram with this hashtag to see more).

Note : I found it helpful throughout my trip to have a local English-speaking guide. I highly recommend Ibrahim El-Wahsh, as he was knowledgeable, well-connected and had my friends and I laughing the entire time. You can contact him at [email protected] or +962 7 95915879 to inquire about his services. You can also contact the Jordan Tourism Board to help you set up some of the below experiences.

Table of Contents

1. Adventurous Offerings In Petra

As someone who isn’t overly enthusiastic about historical attractions, I have to admit Petra wasn’t on the top of my list of things I wanted to do in Jordan ; however, not only was I absolutely shocked at how impressive the more than 800 individual monuments built around 7,000 to 6,500 BC by the ancient Nabateans were, but also at the trekking offerings. The archeological site features an array of challenging hikes that award aerial views of the Treasury and Monastery as well as the surrounding jagged peaks, colorful mountains and impressive valleys. Additionally, donkey rides up to the top of these two iconic structures provide an adrenaline rush as you traverse narrow ledges and steep descents.

2. Organic Wine Tastings

I’d never been to the Middle East before, and my impression was that drinking wasn’t something that was accepted. While some Middle Eastern countries are like that, Jordan isn’t one of them, especially in the capital of Amman. In fact, Amman is home to Zumot Winery & Vineyards (The Winemaker, 129 Arar Street Wadi Saqra Amman), an organic winery creating a mix of traditional and lesser-known wines, many of which feature more unusual flavors. For example, while their Merlot features flavors of ripe plums, bacon, cashews, tobacco and toffee, their Sauvignon Blanc tasted of white apricot, quince, mint and molasses. My favorite was their Cabernet-Carmenere, a purplish blend with flavors of wild berries, prunes, dark chocolate and spice.

To make an appointment for a tasting — which is paired with baguettes, cheeses and cold cuts — email them at [email protected] .

3. Exploring The Old vs. New In Amman

The capital of Amman was a pleasant surprise in itself. While I knew I would be exploring historical and religious sites like the Blue Mosque, 2nd-century Roman Theater and the ruins of the Amman Citadel, I was completely surprised on the first night to find myself eating a multi-course farm-to-table dinner at the Wild Jordan Cafe before enjoying a whiskey cocktail at Cantaloupe Gastro Pub. Amman truly is a city of contrasts, as the old and new blend together seamlessly to create a bridge between the past, present and future.

4. Bedouin Hospitality

Before visiting Jordan I didn’t know too much about Bedouin culture. Native cultures are often mysterious to many people, and it’s rare you get too much interaction with these groups; however, in Jordan I had multiple opportunities to not only talk to nomadic, desert-dwelling Bedouins but also drink fresh-brewed coffee in a traditional black goat hair with a Bedouin family, sit in the shade with a Bedouin man enjoying fresh goat’s milk, and sleep under the stars and enjoy traditional Bedouin barbecue (zarb) at a Bedouin camp. What I learned is that Bedouins don’t care about money or possessions, but instead focus on creating healthy lasting relationships with people and the land. This can be seen through their coffee culture. Bedouins begin brewing their coffee early in the morning so they can always be prepared for visitors. When they’re grinding the beans, they make a loud noise with the mortar and pestle to let others know that coffee is being brewed and they are welcome to come over. Both friends and strangers are welcome into the Bedouin tent, and visitors can stay up to three days no questions asked, with the host family housing and feeding them. It isn’t until the fourth day the host is even allowed to ask the guest’s name or why they’re their, as this may make them uncomfortable if asked too soon.

For your best bet at exploring Bedouin culture, spend some time in Feynan at the Feynan Ecolodge . Feynan is one of the few places left in Jordan where truly authentic Bedouin culture still exists, and the ecolodge can help set up an experience for you.

5. Dining At The Home Of A Local

A large part of Jordan tourism focuses on helping visitors to the country really get to know local culture. One way they do this is by setting up homestays and meals at the homes of locals. I took part in this experience about an hour outside of Amman, getting to eat on a working farm. My friends and I sat outside in the shade on comfortable cushions and pillows, enjoying a meal of Maklouba (“Upside Down”) featuring spiced rice, baked chicken, eggplant and potatoes blended together and topped with Arabic salad and yogurt sauce. Our in-country guide, Ibrahim El-Wahsh, acted as a translator and we were able to ask the host family about the food and local life.

If you’re interested in having this experience email the Jordan Tourism Board at [email protected] or [email protected] .

6. Super Friendly Locals (Especially The Children!)

I wasn’t sure what to expect in terms of being accepted by locals. Before arriving into the country I was a bit worried about offending people by not covering my hair or wearing short sleeves and tank tops. It didn’t take long for me to realize I truly had nothing to worry about. The locals in Jordan are extremely friendly. Moreover, these people are very proud of their heritage and love showing it off to visitors (many shop owners even gave away small items like Jordan flag pins and scarves to welcome us). The children are especially friendly, and whenever they saw me they would run up and shout “What is your name?!” with giant smiles. When visiting Jerash I was even pulled into a dance circle of giggling children. At no point during #MyJordanJourney did I not feel welcome.

7. Great Hiking

Before arriving into the country I knew Jordan was full of historical and biblical sites; however, I had no idea there were so many great hiking opportunities. Once of my favorite hikes was from Rummana Camp, through the Dana Biosphere Reserve (Jordan’s largest nature reserve at 119 square miles/308 square kilometers) to Feynan Ecolodge. The nine-mile (14-kilometer) trek awards aerial views of rugged canyons and colorful valleys while taking you through an array of ecosystems and landscapes. Moreover, you’ll hike through traditional Bedouin communities and have the chance to interact with these nomadic locals. While I took a scenic 4×4 ride from Feynan Ecolodge to Petra, adventurous travelers can hike to the famous archeological site for 41 miles (66.5 kilometers) which takes about five days depending on fast you walk.

For trekking adventures I recommend Adventure Jordan, whom you can contact at [email protected] . You can also contact the tourism board at [email protected] or [email protected] to set up the camping experience for you.

8. The Serenity Of Wadi Mujib

On the outside the landscape is unworldly yet serene. That being said, actually trekking inside the gorge of Wadi Mujib can knock you right out of your serenity — in a good way. Wadi Mijib is one of the many beautiful desert valleys in Jordan, and visitors can choose to do a dry hike or actually go into the gorge for a canyoning adventure. While hiking up to the start of the excursion is inspiring as you take in the colors and layers of the valley, going inside the water-filled gorge is a more thrilling experience as you climb over boulders, wade through thigh-deep water, zip down rock slides, repel down waterfalls and Spiderman your way down canyon walls.

9. The Colors Of Wadi Rum At Sunset

Just because Wadi Rum is a desert doesn’t mean it can’t be colorful. Even during the daytime, the rocks emit bright colors of purple, green and red. Before visiting I wasn’t expecting the scenery to be so dramatic, with unworldly rock spires, caves, enormous climbable sandstone formations, honeycombed rock and natural structures that look like they’re melting into the red sand. Not surprisingly, Wadi Rum is often compared to the landscape of Mars.

10. Beautiful Mosaics

No trip to Jordan would be complete without a visit to Madaba, the “City of Mosaics.” While I was expecting there to be some kind of popular local handicraft, I didn’t realize Jordan had such a rich mosaic culture. While a visit to the Madaba Handicraft Center will allow you to see handicapped locals using their hands to create beautiful mosaic housewares, you can see how old the mosaic culture in Jordan is by visiting Saint George Church. Here is where you’ll find a 6th-century Byzantine mosaic map of the Middle East’s holy sites embedded into the floor of the sacred site.

Bonus Jordan Travel Guides:

Jordan Solo Travel: The Ultimate Guide (With Map!)

3 Amazing Hikes In Jordan

5 Experiential Stays In Jordan

How To Experience Bedouin Culture In Jordan

How To Have Lunch With A Local Family In Jordan

* My trip to Jordan was sponsored by the Jordan Tourism Board. I was not required to write this post nor was I compensated in any way. All opinions are my own.

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Jessie, very neat sum-up of your experience in Jordan! And great photography too!

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Jordan Tourism Board and Ryanair Renew Collaboration

The Jordan Tourism Board (JTB) and the Irish low-cost carrier Ryanair have renewed their collaboration agreement until 2028.

Under this agreement, the carrier will add 4 new routes, bringing the total to 25 routes connecting Jordan with 12 European cities.

The signing ceremony was attended by HE Makram Queisi, the Minister of Tourism and Antiquities and Chairman of the Jordan Tourism Board; Eddie Wilson, CEO of Ryanair, and Dr. Abdul Razzaq Arabiyat, Managing Director of JTB.

“This agreement reflects the importance of low-cost flights in attracting tourists to Jordan,” said Queisi during the signing ceremony, emphasizing that the Kingdom has experienced a positive shift in inbound tourism in recent years post-Covid.

“We are delighted to be adding routes with the international carrier Ryanair. This will significantly contribute to the increase in tourist numbers to the Kingdom over the next period,” he added.

Arabiyat indicated that low-cost flights have given new impetus to Jordanian tourism, enabling it to achieve a significant leap that has helped raise the number of tourists.

He expects the Kingdom to witness increasing numbers of overnight visitors, highlighting that this positive shift has been growing steadily and strongly since it began in 2018.

Arabiyat further emphasized that the anticipated rise in tourist numbers will play a significant role in distributing the gains from tourism development across all governorates and will aid in promoting tourism experiences throughout the Kingdom, leading to positive impacts on local communities by generating novel job opportunities.

He also added that Ryanair has a massive number of followers on its social media pages, which will help to increase awareness of Jordanian tourism through its strong marketing content.

In turn, the CEO of Ryanair expressed his happiness at renewing cooperation with Jordan, which began five years ago, which will result in an increase in the number of routes to the Kingdom.

He highlighted that the introduction of Ryanair's services in Jordan has yielded positive effects in terms of invigorating the dynamics of the tourism sector. This development has also succeeded in drawing in new tourist segments to Jordan, particularly from Eastern Europe.

According to Wilson, the renewal of the agreement will increase the number of routes to a total of 25, with over 100 flights per week.

He expects to see over 600,000 travelers from and to Jordan each year, resulting in a growth in flights to Jordan of up to 30 percent compared to 2022.

Wilson noted that there are three new routes that will be connecting Amman with Pisa, Italy; Brussels, Belgium; and Marseille, France. Additionally, a fourth route will connect the city of Aqaba to Madrid, Spain.

Ryanair launched its first flight to Jordan on March 27, 2018, and since then, a total of 715,660 passengers have arrived in Amman, through Queen Alia International Airport, as of July 31, 2023.

From the beginning of this year until July 31, 2023, a total of 135,255 passengers have arrived in Amman through Queen Alia International Airport.

Moreover, spanning from the commencement of flight operations to Jordan until March 31, 2023, a cumulative count of 99,512 passengers have entered Aqaba via the King Hussein International Airport.

Furthermore, since the beginning of the winter season on November 1, 2022, until March 31, 2023, a total of 30,261 passengers have arrived in Aqaba.

Ryanair is known for its strong presence on social media, with a significant following in the airline industry worldwide. Its Facebook page has 5 million likes, its Instagram page has 1.1 million followers, its Twitter account has 766,000 followers, its YouTube channel has 98,300 subscribers, and its LinkedIn has 634,000 followers.

With 54.6 million visitors per month, Ryanair’s social media pages play a crucial role in marketing and promoting Jordan.

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Jordan is spectacular, safe and friendly – so where are the tourists?

With tourism to the Middle East in decline, visiting Jordan’s mesmerising sights is now a solitary experience. But the silence and emptiness only add to their allure

“Y ou are safe and sound here,” the gift shop owner said, as he handed over some change. At breakfast, the waiter had been similarly reassuring. “I always tell my guests they are in a very safe place. There might be issues around the corner,” he said, pouring out tea. “But here you are perfectly safe.”

After a while these repeated soothing asides became rather disconcerting. I hadn’t expected to find Jordan anything other than peaceful, but since the bottom has fallen out of the tourism industry because of the conflict in neighbouring Syria, most people you meet have an urge to emphasise how risk-free a trip here is.

It’s easy to see why. Thanks to the widespread sense of unease about travelling to the region, Jordan, as well as being safe, is now extremely empty. Some of the country’s most extraordinary sites are virtually deserted; tourism has fallen 66% since 2011. As a tourist, you can’t help feeling worried for the people who work in the travel industry (which has historically contributed about 20% of GDP), but at the same time there is an uneasy pleasure in visiting places like Petra, one of the new seven wonders of the world, in near silence.

Nothing had prepared me for how spectacular Jordan is, and perhaps part of the intense experience of visiting now is tied up with the unusually solitary feeling you have as you walk through its ancient sites.

After a late-night arrival in Amman with Rose, my 12-year-old daughter, we set off early and drove through desert to Petra, arriving late morning. When tourism here was at its peak, there were as many as 3,000 visitors every day. On the day we visited in late October, only 300 people went through the gates. This meant that walking in the Siq, the natural gorge that leads through red sandstone rocks to the the vast classical Treasury building, carved into the rockface in the first century BC, felt very peaceful. There were no crowds with selfie-sticks, no umbrella-waving tour guides. It was the most unfrazzling experience, which allowed us to look at the scenery and see it as it has been for centuries.

Conservationists’ concerns, referred to in my now out-of-date Lonely Planet Guide, about mass tourism in Petra – the pernicious effects of humidity and the damage wrought by thousands of feet trampling up the steps cut in to the rock – are no longer so acute.

We had only one day in Petra, but there was so much we wanted to see that we walked 12 miles, racing around in the heat to pack everything in, overwhelmed and stupefied by the quantity of beautiful tombs and facades. Guidebook photographs do no justice at all to the splendour of the site, the monumental architectural talent of the Nabateans (the nomadic people who built Petra) and the mesmerising way sunlight changes the colour of the rock as the day progresses, from orange to pink and, with dusk, to shadowy grey. This vast settlement is truly extraordinary. The canyon alone and the sudden, amazing reveal of the Treasury is enough in itself to justify a visit, but this is only the beginning.

We hurriedly climbed 700 steps up to the Monastery, a temple or tomb carved into the mountain summit, drinking hot, sugary mint tea at the top in a cafe offering a view over the whole site. The cafe owner appeared bemused by the reluctance of tourists to come. “It’s safe here; we have no Isil. But people have stopped coming,” he told us.

The Foreign Office travel advice notes that there is “a high threat from terrorism” in Jordan – but it makes the same warning about Egypt, and also Germany and France.

Jordan’s defensiveness has built up over the past 15 years, as its location, sandwiched between Syria, Iraq, Palestine, Israel and Egypt, has conspired to discourage visitors. First there was the Intifada of 2000, then 9/11, then the war in Iraq. Then, just as things were beginning to pick up, in 2008 there was the global recession and, later, the violent aftermath of the Arab Spring, culminating in the ongoing carnage in Syria. The key thing to remember is that the Foreign Office website does not advise against travel to anywhere except a two-mile strip along the Syrian border (which is far from tourist sites); it also notes that 60,820 British nationals visited Jordan in 2015 and that most visits are trouble-free. We had lunch at a restaurant under a canopy of trees at the centre of the site. Towards the end of the day, we walked around the back of the site, up another 670 steps, past tombs and Bedouin houses, to the High Place of Sacrifice – the exposed mountain plateau where the Nabateans performed religious rituals. A long twisting trail leads to the summit. We arrived at sunset having passed only four other tourists on the way up.

The cafe near the top was closed – last year’s price list faded and flapping in the breeze and only a goat inside. Dotted everywhere were groups of camels sitting on the ground, their legs tucked beneath them, with no customers.

There was some bitterness at the fickle nature of the global tourist market. “A bomb goes off in Turkey and people think ‘We shouldn’t visit Jordan,’ ” a jewellery seller said. A man selling bottles of sand with camel shapes formed from different coloured layers, said this was the worst year since 2002, mournfully displaying the blown sand vases that are no longer selling. His friend’s hotel had just closed and his business was very slow.

We walked back down at dusk, hurrying to make sure we were on flat ground before the light disappeared completely. There was no one else in the courtyard in front of the Treasury, and we walked silently up the Siq in the half light, watching the shadows creep up the rock, until it was totally dark. We heard the sound of donkeys being led back to their stables, but barely saw them in the darkness. As we reached the end of the gorge, we saw the beginnings of preparations for Petra by Night , with candles being lit so tourists can walk along in the late evening.

We stayed at the lovely Petra Palace (doubles/twins from £57 B&B) in Wadi Musa, just a few hundred metres from the entrance to the site, and ate in a cafe a few doors down, enjoying small plates of hummus, kibbeh (fried lamb meatballs), baba ganoush (chargrilled eggplants), tabouleh and stuffed vine leaves.

On our second day we drove for two hours down to Wadi Rum, the spectacular desert that T E Lawrence described as “vast, echoing and godlike”, with its rocks like melted wax emerging on the skyline, their colours shifting in the light and alien shapes forming from the cavities. We hired a guide, Abdullah , who drove us to sand dunes where we could climb the rocks for amazing views and later we set up camp at the foot of a sandstone cliff. Abdullah made a fire and cooked meat-and-vegetable stew and potatoes, which we ate by torchlight, and then rolled out carpets on the sand so we could bed down in sleeping bags in the open. We woke up before dawn to watch the sun rise over the rocks, and walked up one of the cliffs before a breakfast of sesame paste halva and tea.

Later in the week we travelled to the Dead Sea for a night, where there were just a handful of people floating in the salty water when we arrived at dusk, and then 30 miles north of Amman to see Jerash, a huge Graeco-Roman settlement, with theatres, colonnades, a hippodrome, triumphal arches, squares and mosaics depicting scenes of daily life – all well-preserved after an earthquake in 749 buried the ruins in sand for centuries. It felt such a privilege to see this remarkable place so empty – so unlike the jostling experience of walking through the Forum in Rome. In a time when Peru has set a limit on the number of people walking the Inca Trail, and residents in Venice are protesting against tourist numbers, visiting Jordan feels like being transported back to another era, before charter flights and package holidays. When we arrived at 9.30am, there was one tour bus in the car park. It got busier towards lunchtime, but most of the time we were alone among the amphitheatres and plazas. We drank cardamom coffee in the Temple of Artemis, watching lizards dart out from between the Corinthium columns, while a stray kitten tried to climb into my handbag.

Jordan clearly needs tourists to return. The big chain hotels are managing to weather the storm by shifting marketing to locals, but the smaller business are suffering. “Before 2011, 70% of our business came from Russia, Scandinavia, Germany and the UK. Now that has shifted to 70% of our business coming from Jordan, Lebanon, Palestine and expat Iraqis,” the manager of Dead Sea Kempinski told me. “The bigger hotels can shift to weddings and the local market, but those who are most affected are the people selling trinkets.”

The Jordanian Tourism Board is fighting back in imaginative ways. It recently brought a group of film producers and directors over from Los Angeles to show them the country’s superb film locations. It has encouraged Instagram stars to come and post picturesque scenes from the desert. They like to remind visitors of the number of films made in Jordan, from Lawrence of Arabia to Theeb , which won the Bafta for best foreign film last year, to The Martian and Indiana Jones and the Last Crusade. The board is optimistic for 2017; UK visitors are already up 6% this year and the Russian market is up 1,200%.

Jordan is home to 635,000 refugees from Syria, 80,000 of them in the Zaatari refugee camp in the north of the country, and the World Bank has estimated that about a third of the country’s nine million population is made up of refugees – Palestinians and Iraqis as well as Syrians.

The country’s attitude towards the crisis is in marked contrast to that of some other nations. “We welcome refugees: they are our relatives,” said our guide in Jerash, Talal Omar. “We have a long history together and we speak the same language. You having a good holiday in Jordan is helping Jordan tackle that issue. The money that tourists bring in to our country helps pay the overheads we have from the refugees.”

I’m not sure that going on holiday in Jordan can be presented as directly aiding the refugee crisis, but certainly the reverse is true – that the absence of tourism is hugely problematic for the country.

The trip to the Dead Sea and Jerash was organised by the Jordan Tourism Board . Flights were provided by Royal Jordanian , which flies Heathrow-Amman direct from around £350 return. Tourists organising their trip independently are recommended to buy a Jordan Pass , which includes visa and entry to the main sites

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Getting to Jordan

Visa Information

For North American travelers, visas can be obtained when arriving in Jordan at the airport or any border crossing (except the King Hussein/Allenby Bridge). Visas are free of charge for groups of five or more provided that they have booked their tour with a Jordanian ground operator and staying a minimum of 48 hours. Visitors are required to have a valid passport with an expiration date no less than six months from their time of travel and may obtain a visa at any Jordanian embassy, consulate, or legation abroad. Certain nationalities are required to obtain a visa from a consulate prior to departure. For more detailed information please visit  www.jordanembassyus.org .

Single Entry - JD 40 (approx. USD $56), valid for two months

Double Entry - JD 70 (approx. USD $97.50), valid for three months

Multiple Entry - JD 133 (approx. USD $187.50), valid for six months

Visas must be paid in the local currency and can be extended at any police station. A departure tax of 5 JD is paid at any border crossing except the airports.

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The jordan pass.

The Jordan pass is the ultimate sightseeing package that has been especially tailor-made for visitors to the country. It gives pass holders the ability to make the most out of their trip visiting top sights and attractions whilst saving time, money and stress.

• Hassle-free prepaid entry at a reduced rate to over 40 attractions in Jordan.
• Free downloadable digital brochures covering all of Jordan’s tourist attractions.
• Waiving of tourist entry visa fees if you purchase the Jordan Pass before arrival to Jordan and stay a minimum of three nights.

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Air transport.

ROYAL JORDANIAN (RJ)

Royal Jordanian Airlines   is the national carrier of Jordan with direct non-stop flights to Amman from JFK, Chicago, Detroit, Toronto and Montreal. RJ is part of the OneWorld Alliance.

UNITED AIRLINES

United Airlines   is the only American carrier with direct non-stop flights to Amman from Washington, Dulles IAD. United is member of the Star Alliance.

OTHER AIRLINES

All major international carriers and Alliances/code-share fly into Jordan including Lufthansa, British Airways, Emirates, Etihad, Turkish, and many more. (OneWorld, Star Alliance, Sky Team)

QUEEN ALIA INTERNATIONAL AIRPORT

Queen Alia International Airport is Jordan’s main international gateway, located about 20 miles south of Amman—about half an hour by car. A bus service leaves the airport every half hour to Amman’s bus station, but the easiest way to get to the city is by taxi.

KING HUSSEIN INTERNATIONAL AIRPORT

King Hussein International Airport is located in Aqaba, about 20 minutes from the town center and offers daily flights to/from Amman and the region.

Ports/Cruises:  Aqaba receives numerous major international cruise ships sailing on the Red Sea daily and hosts its own special cruising port.

Land Border Crossings

ENTERING JORDAN FROM EGYPT

By Sea:  There are regular ferries to and from Egypt and Jordan. For prices and schedules please visit:  www.aqaba.jo  and  www.abmaritime.com.jo

By Air:  There are regular flights between Egypt and Aqaba or Amman.

ENTERING JORDAN FROM ISRAEL

There are two border points between Jordan and Israel and one crossing point. They are:

• Sheikh Hussein Bridge:  North Border, 56 miles from Amman, located in the north close to Lake Tiberias (Sea of Galilee); open 24/7 throughout the year.
• Wadi Araba: South Border, located in the Gulf of Aqaba connecting the two Red Sea resorts of Eilat and Aqaba, 201 miles from Amman.
• Hours of Operation:  Sunday to Thursday, 6:30 am to 10 pm; Friday to Saturday, 8 am to 10 pm.
• Visas for most nationalities can be obtained at these borders; prior permits are not needed except for restricted nationalities.
• *PLEASE NOTE: These hours and regulations are all subject to change and may be closed on certain holidays. Please confirm hours of operation before traveling. For up-to-date details and information on which nationalities cannot obtain visas, contact the nearest consulate.
• The King Hussein Bridge (Allenby):  A crossing point and is not an official border. Travelers cannot obtain a visa at this bridge. Private cars and tour buses cannot cross; travelers must change vehicles upon crossing or use the other two border crossings. The King Hussein Bridge is 35 miles from Amman, located in the southern Jordan Valley
• Hours of Operation:  Sunday to Thursday 8 am to 10 pm for arrivals and 8 am to 2 pm for departures; Friday and Saturday 8 am to 1 pm.

Embassy of Jordan Washington DC -   www.jordanembassyus.org

Embassy of Jordan in Ottawa, Canada -  http://www.embassyofjordan.ca/

Embassy of Jordan in Mexico City - Email:   [email protected]

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1. Snap the best shot in  #Jordan ⁠ 2. Upload it to your Instagram⁠ 3. Tag us, or use the hashtags  #VisitJordan   #ShareYourJordan  ⁠ for a chance to be featured! 📸😃⁠ #Amman  Photo Credit  @mdecoster66

#VisitJordan   #ShareYourJordan   #Amman  Photo Credit  @travelerslenss

'Our pictures are our footprints. It's the best way to tell people we were here' -Joe McNally⁠ ⁠ #VisitJordan   #ShareYourJordan   #WadiRum  Photo Credit  @mariambeirouty

The road to the land of healing powers is this way, follow us! 😉⁠ #VisitJordan   #ShareYourJordan   #DeadSea  Photo Credit  @manasnomapa

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Jordan tourism board to integrate artificial intelligence in 2024 strategy.

By JT - Dec 14,2023 - Last updated at Dec 14,2023

JTB Managing Director Abdul Razzaq Arabiyat on Wednesday said that the board will be working on integrating AI into its 2024 strategy (JT file photo)

AMMAN — Jordan Tourism Board (JTB) Managing Director Abdul Razzaq Arabiyat on Wednesday said that the board will be working on integrating artificial intelligence (AI) into its 2024 strategy.

AI will create an effective marketing scheme that aims to attract tourists and promote touristic destinations in Jordan, increasing the foreign currency inflow, generating new employment opportunities for youth, and achieving the required economic growth, according to the Jordan News Agency, Petra.

He explained that AI can analyse tourist data, booking patterns, travel preferences, images and videos of different touristic areas, and visitor demographics to predict future tourist destinations in Jordan, and anticipate demand in various regions.

Arabiyat added that through AI, JTB will be able to suggest specific attractions, accommodations and experiences that are affordable to many tourists, and will even identify key landmarks, create tags and descriptions, and facilitate the access to required information.

He also mentioned content creation as a key focus in this plan. JTB will be utilising AI-powered chat bots on social media platforms or its websites to offer timely assistance to potential visitors, answering queries, providing information on various tourist sites, aiding in trip planning, and offering instant language translation services.

Arabiyat said that the board aims to train its staff on AI to boost tourism-related activities, and raise performance standards in the tourism sector, reported Petra.

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Tightrope: Jordan’s balancing act between Iran and Israel

As regional tensions soar, the kingdom is contending with domestic as well as international pressures.

The Hashemite Kingdom of Jordan is caught between two regional powers and could face serious social, political and economic repercussions should regional tensions continue to intensify.

Jordan’s tenuous position means that any regional action – an intensification of hostilities between Iran and Israel or an Israeli invasion of Rafah – can have incendiary repercussions domestically.

Keep reading

Iran, israel and the potential for miscalculation, are jordan’s government and pro-palestinian protesters facing off, jordan’s king abdullah ii presses blinken to push for a ceasefire in gaza.

“Any imminent Iranian-Israeli war is going to put Jordan on a tightrope,” Sean Yom, an expert on Jordan at Temple University and the author of From Resilience to Revolution, told Al Jazeera. “Publicly, it has to stay out of the fray; it cannot side with any combatant.”

Jordan has pushed for a ceasefire in Israel’s war on Gaza and publicised its aid distribution efforts in the besieged enclave.

But that has done little to appease the scores of protesters who have rallied outside the US and Israeli embassies. Among their demands are ending relations with Israel and the United States.

Since October 7, protests in Jordan have ebbed and flowed as Israel’s campaign in Gaza killed more than 34,000 Palestinians.

Analysts say the monarchy has tried to press the US and Israelis for a ceasefire and an increase in aid entering Gaza, but those efforts have had little impact.

A more recent incident has enraged people further.

‘A matter of principle’

Overnight on Saturday, April 13, the Royal Jordanian Air Force took to the skies to intercept and shoot down dozens of Iranian drones as they flew over Jordan’s territory on their way to Israel.

Iran had fired more than 300 missiles and drones at Israel in retaliation for an alleged Israeli strike on Iran’s consular building in Damascus. A senior Islamic Revolutionary Guard Corps (IRGC) commander, Brigadier General Mohammad Reza Zahedi, was killed in the attack along with other commanders.

The Jordanian government said it was defending its national borders.

“There was imminent danger of drones or missiles falling in Jordan, and the Jordanian armed forces dealt with this danger in the appropriate manner,” Jordan’s Foreign Minister Ayman Safadi said.

“We will not permit anyone to jeopardise the security of Jordan and the Jordanians … This is a matter of principle and these are steps we have taken in the past. We took them yesterday and we will take them in the future, whether the source of the threat is Israel, Iran or any [other] element.”

Jordanians have strong sympathy for Palestinians. Including an estimated two million Palestinian refugees, with a sizeable part of the population in Jordan being of Palestinian origin and native Jordanians having a strong solidarity with Palestine.

Some accounts on social media labelled Jordan’s King Abdullah “a traitor” for his country’s role in shooting down Iran’s drones.

Jordan’s actions also initially brought the ire of Iran. Fars News Agency, which the IRGC manages, said Iran’s armed forces threatened that Jordan could be a future target if they interfere with Iran’s military operations against Israel.

“The Iranians actually went after the Jordanians and the king and his family very aggressively,” Vali Nasr, professor of international affairs and Middle East studies at Johns Hopkins University in the US, told Al Jazeera.

The two parties quickly buried the hatchet, with Iran’s Mehr News saying Safadi told Iran’s Foreign Minister Hossein Amir-Abdollahian by phone that Israel would not “abuse its airspace”.

“On Sunday [April 14], the Revolutionary Guard proclaimed Jordan as a potential target as it saw the Hashemite Kingdom as collaborating with Israel, but on Monday [April 15], the Iranian Foreign Ministry smoothed over any ruffled feathers, calling Jordan a diplomatic partner and an ordinary state which had normal relations with Iran,” Yom said.

In fact, this incident could lead to warmer relations between Jordan and Iran. The two have discussed normalisation in the past and Nasr believes this incident may have acted as an accelerant.

“I think the Jordanians, much like the Saudis, will come to the conclusion that ultimately having zero relations with Iran does not really defend their interest,” he said.

Jordan’s tight spot

“Jordan may suffer collateral damage [in the event of a wider war],” Yom said. “It could suffer physical destruction, as well as economic injury from the loss of tourism revenues and potential trade flows.”

In the early hours of April 19, US officials claimed that an attack inside Iran had been carried out by Israel.

Explosions were heard in Isfahan and Iranian authorities said three drones had been downed but gave no credence to it being an external attack, saying only that an investigation would be launched. Israel did not claim responsibility.

Safadi took to social media the same day, posting: “We warn against the danger of regional escalation. We condemn all actions that threaten dragging the region into war…  Israeli-Iranian retaliations must end… The focus of the world must remain on ending the catastrophic aggression on Gaza.”

But for the Jordanian government, attempts at reaching some sort of calm in the region have not yielded much.

“[T]here is considerable frustration that allies like the US support Jordan’s national defence, but continually counter its policy preferences and its advice, by failing to secure a ceasefire, failing to prevent regional escalation, failing to get more aid to Palestinians suffering in Gaza, and then even being the sole veto in the vote for Palestinian statehood at the United Nations,” Curtis Ryan, author of three books about Jordan, told Al Jazeera.

“The king finds Netanyahu an impossible interlocutor,” said Jose Ciro Martinez, an expert on Jordan at York University in the United Kingdom.

Domestic troubles

“I think most Jordanians are upset that the kingdom is caught in the crossfire of regional conflict – one they didn’t ask for and one they don’t want to escalate,” Yom said.

A Jordanian researcher, who monitored the protests and requested anonymity, said most people were not surprised by their state’s reaction to the Iranian response, considering the close security ties with the US and Israel.

Some have even started selling missile fragments on an online marketplace.

Protesters did not flock to the streets over the downing of Iranian drones. While some criticised the government on social media, most of the frustration was directed elsewhere.

“Some criticised the government for cooperating with the US and Israel in shooting down the Iranian missiles and drones,” Yom said.

“But publicly, most lay the blame on Netanyahu’s government since the Israeli state is the actor that bombed the Iranian consulate in Damascus, not to mention the genocide in Gaza.”

Still, Jordan’s domestic situation will have the monarchy on edge. Even before October 7, the country was facing numerous challenges on its borders and domestically.

The economy, which took a major dive during the COVID-19 pandemic and had been slowly rebounding, was hit “massively” by the recent war, Ibrahim Saif, a senior fellow at the Middle East Institute and former Jordanian minister, told Al Jazeera.

“We have witnessed severe slowdown in some economic activities that impact Jordan directly and indirectly,” he said, mentioning tourism and the ambiguity surrounding the private sector.

“Now you can add the threats to cutting [funding for] UNRWA [the United Nations Relief and Works Agency for Palestine Refugees in the Near East] which serves at least one million people in Jordan. All of that has resulted in huge pressure on the Jordanian economy that also translates to politics.”

All eyes will now be on Rafah in Gaza, where residents fear a ground invasion by the Israeli army may be imminent.

Should that come to pass, protesters could descend to the streets again.

While protesters peacefully took to the streets in front of the Israeli embassy on Friday in solidarity with the people and resistance of Gaza, the energy of protests, particularly during Ramadan, has subsided even though hundreds still showed up around the Israeli embassy nearly every day, analysts and observers said.

Occasionally violent crackdowns and arrests , paired with what some analysts called protest fatigue or despair, may have discouraged them.

“Normally, if the protests are domestic, the king will replace a prime minister. But he can’t offer the protesters anything this time,” Martinez said. “When [the monarchy] has nothing to offer is when they start to arrest people.”

Jordan’s security forces have experience in managing protests. The use of arrests and occasional violence has taken the wind out of some of the demonstrations in the past, and the longer protests carry on, security forces will hope that participants will lose hope and go home. That, analysts and observers say, has started to happen.

“Protest fatigue has set in, as authorities have tolerated relentless popular mobilisation for months,” Yom said. “Many activists are resigned with a profound sense of despair that their actions are not going to change the situation.”