philippines tourism motto

• Subscribe Now

Branding ng bayan: Tourism slogans for the Philippines through the years

Already have Rappler+? Sign in to listen to groundbreaking journalism.

This is AI generated summarization, which may have errors. For context, always refer to the full article.

MANILA, Philippines – The Department of Tourism launched a new tourism slogan on Tuesday, June 27, presenting the world with a new imperative: “Love the Philippines.”

It’s the latest era in the constantly shifting identity of Filipino tourism campaigns, which, over the years, has straight-up invited visitors to travel around the country, painted the Philippines as a “wealth of wonders” and a country of smiles, put the spotlight on the country’s natural beauty, and hinged on the humor of being in the Philippines.

As the country assumes yet another new identity to the world, here’s a look back at some of the Philippines’ tourism slogans through the years:

Where Asia Wears a Smile

In the ’70s, before tourism slogans were a thing, the Department of Tourism published a tourist’s guide book to the Philippines titled Where Asia Wears a Smile – perhaps one of the earliest efforts for a concentrated campaign to promote Philippine tourism. The title of the book takes off from a quote apparently attributed to then-First Lady Imelda Marcos. Ironically, despite the book’s sunny title, it was published at the height of the Martial Law era – a period marked by impunity and human rights abuses.

The Philippines Fiesta Islands

In 1989, there was a presidential proclamation to declare it as “the Philippine Fiesta Year.” The proclamation , signed by then-President Cory Aquino in 1988, said “The proper projection and promotion of the Philippines as the Fiesta Islands will greatly contribute to the promotion of the Philippines as a wholesome tourist destination.”

WOW Philippines

Conceptualized in 2002 by then-Tourism secretary Richard Gordon, the campaign, which had the sub-tagline “More than the Usual,” aimed to revamp the country’s reputation and hype both balikbayans and tourists to visit. In a stab at meme-ability, the word WOW was used as an acronym for various phrases: “Wealth Of Wonders,” “Warm Over Winter,” and “Wacko Over Wildlife.” The campaign turned out to be quite popular, with spinoff campaigns such as “Tara Na, Biyahe Tayo” starring the likes of Regine Velasquez.

Pilipinas Kay Ganda

Perhaps the most controversial of all tourism slogans, “Pilipinas Kay Ganda” met criticism almost as soon as it was launched in 2010. The most damning accusation was that the campaign’s logo was plagiarized from a Polish tourism campaign. Ultimately, the campaign was scrapped, with then-Tourism Secretary Alberto Lim admitting that the campaign had been rushed .

Pilipinas, Tara Na

This short-lived 2010 campaign was launched to encourage Filipinos to travel within the country. It came with three music videos starring a laundry list of OPM talent, including the likes of 6Cyclemind, Ice Seguerra, Barbie Almalbis, Bayang Barrios, Bituin Escalante, Boboy Garovillo, Regine Velasquez, Rivermaya, and more.

It’s More Fun in the Philippines

Launched in 2012, this tourism campaign decided to pull the focus from the country’s tourist attractions to its quirks. It involved pretty much everyone, thanks to its meme-able format that produced all kinds of images from the pure and earnest, to the sarcastic and ridiculous. It turned out to be the campaign that kept on giving, with multiple spin-offs, and even a custom-made, jeepney-inspired font launched in 2019 .

Experience Philippines

In 2017, the Department of Tourism under then Tourist Secretary Wanda Teo launched a spin-off to the “It’s More Fun” campaign, which focused on highlighting Filipino family values. One of the campaign’s ads showed the Philippines being explored by a man who turned out to be blind. The ad was later criticized and taken down for its striking similarity to a South African tourism ad. – Rappler.com

Add a comment

Please abide by Rappler's commenting guidelines .

There are no comments yet. Add your comment to start the conversation.

How does this make you feel?

Related Topics

Recommended stories, {{ item.sitename }}, {{ item.title }}, department of tourism, new siargao-dinagat sea route promises to bolster caraga tourism, economy.

DOT sees Siargao Island leading Caraga’s Holy Week tourism resurgence

TIMELINE: The Chocolate Hills resort controversy

How messy governance, paperwork allowed a resort in Chocolate Hills

Bohol town revokes Chocolate Hills resort’s business permit

Checking your Rappler+ subscription...

Upgrade to Rappler+ for exclusive content and unlimited access.

Why is it important to subscribe? Learn more

You are subscribed to Rappler+

• Secretary’s Corner
• GAD Activities
• GAD Issuances

• Mission and Vision
• Department Structure
• Key Officials
• Citizen’s Charter
• Attached Agencies
• General Info
• Culture & Arts
• People & Religion
• Tourism Industries Products
• Promotional Fair and Events
• Doing Business
• Philippines RIA Pilot Program
• Tourism Demand Statistics
• Standards Rules and Regulations
• Online Accreditation
• Accredited Establishments
• Learning Management System (LMS)
• News and Updates
• Announcements
• Publications
• Bids and Awards

DOT’s enhanced branding is Philippines’ Love Letter to the world

MANILA, Philippines —On the celebration of the golden year of the Department of Tourism (DOT), President Ferdinand Marcos, Jr., together with Secretary Christina Garcia Frasco and other officials, led the unveiling of the country’s enhanced tourism campaign “Love the Philippines” as the highlight of the Department’s 50th founding year celebration at the iconic Manila Hotel, Tuesday (June 27). 

Proudly presenting “Love the Philippines” to a crowd composed of former DOT chiefs, officials and employees of the Department’s central and regional offices, heads of government agencies including Cabinet Secretaries, house representatives, tourism stakeholders, and the media, Secretary Frasco described the enhanced campaign as timely for the DOT’s golden anniversary celebration. 

“ As we cap the last fifty years of the DOT and welcome this new era of tourism for the Philippines, it is but right that we welcome this opportunity to reintroduce the Philippines to the world, ” Secretary Frasco said. 

“ Love the Philippines goes to the very heart of every single Filipino with the distinct grace and hospitality with which we welcome every guest that comes into our shores, our communities, and our homes. Love the Philippines is a recognition of our natural assets, our long and storied history, our rich culture and diversity, ” she said, while noting that there is so much more to the country than “the fun and adventure” that has so far been articulated. 

“ The Philippines is a powerhouse of mega biodiversity, being only one of 18 mega biodiverse countries in the world, a deep well of culture and history, a profound burst and taste of flavor and gastronomy, a tapestry of indigenous peoples and creative communities by whose work of their hands have safeguarded the dignity and integrity of the Filipino identity. This is who we are. These complexities and nuances of the Philippines have yet to be fully articulated to the world for indeed, the story of the Filipino has yet to be fully told, and we shall tell that story by telling them the story of love. Love the Philippines, ” Secretary Frasco said. 

PBBM’s unequivocal support 

Gracing the milestone event for Philippine tourism, President Ferdinand “Bongbong” Marcos Jr. expressed his utmost support for “Love the Philippines”, saying that the enhanced tourism campaign “springs from the genuine love that you, me, and all of us have for the Philippines.” 

“ And what better way to express that love than by directly incorporating it into our country’s newest tourism campaign slogan, Love the Philippines. This new branding which we unveil today, will serve as our guidepost for the Philippine tourism industry moving forward. Allow me then to express my sincerest appreciation to Tourism Secretary Christina Garcia Frasco and for the DOT team, because aside from the promotion of the country’s tourist destinations, the campaign that you have conceptualized aims to enhance the overall experience of every travel, included in that list of targets are to promote regional products, build more infrastructure for ease of travel, and champion green movements, among others, ” the President enthused. 

Adjusting to the post-pandemic tourism landscape and changing trends 

With the ever-changing global tourism landscape post-pandemic, and the growing desire of travelers for more immersive experiences in their travels, the DOT viewed the enhanced brand as a timely response to the demands of the industry. 

In a recent survey conducted by the United Nations World Travel Organization (UNWTO) among its member countries, market repositioning, and rebranding strategies are among the priorities identified after the pandemic based on its Survey Findings on Member Priorities for UNWTO program of work 2024-2025. 

With an enhanced tourism campaign in tow, the DOT’s focus now is to show more of what there is to “Love the Philippines” as it works towards the realization of President Marcos, Jr.’s vision for the country to become a tourism powerhouse in Asia. 

“Indeed, if we are to compete with our neighbors in our effort as well to partner with them for Asia to become a powerhouse tourism region in the world, the time has come for us to add to the value proposition of the Philippines by telling the world how much more we have to offer, ” Secretary Frasco said. 

“ We have multiple facets of tourism destinations that present a golden opportunity for we have only scratched the surface thus far, ” she added. 

Rosy prospects for Philippine tourism 

According to Secretary Frasco, the world has “the world has noticed that there is so much to love about the Philippines.” 

This, as the Philippines has recorded 2,641,993 visitors from January 1 to June 26, 2023, and is close to breaching the 2.65 million arrivals it recorded for 2022. 

Further, the tourism sector is regarded as a stalwart as far as contribution to gross domestic product (GDP) is concerned. According to the 2022 Philippine Tourism Satellite Accounts (PTSA) the Tourism Direct Gross Value Added (TDGVA) share of the sector to the Philippine economy, as measured by the Gross Domestic Product (GDP), was estimated at 6.2 percent and amounted to PHP 1.38 trillion in 2022.  

The Philippines is also seeing a boost in tourism-related enterprise employment, with 5.35 million estimated tourism employment last year. 

As she rallied their support for the DOT’s vision of showcasing the best of the Philippines to the world under the Marcos administration, the Secretary said: “As we usher in this golden era for tourism, for our fellow Filipinos, for our beautiful country, let us find it in our hearts to have that burning pride of place for the Philippines, to Love the Philippines, to usher us into the continued recovery and vigorous comeback of the Philippines to the world.”  

Published:June 27, 2023

Recent News

PBBM LAUDS WINNERS OF DOT’S TOURISM CHAMPIONS CHALLENGE; RAISES FUNDING FOR LGU INFRA PROPOSALS TO P255M

DOT UNVEILS TOURIST REST AREA IN PALAWAN

THE PHILIPPINES VIES FOR 7 AWARDS AS ASIA’S BEST FOR THE 2024 WORLD TRAVEL AWARDS

LOVE THE FLAVORS, LOVE THE PHILIPPINES: THE PHILIPPINE EATSPERIENCE OPENS IN RIZAL PARK AND INTRAMUROS IN MANILA

DOT CHAMPIONS GENDER EQUALITY WITH SUCCESFUL HOSTING OF INAUGURAL PATA INTERNATIONAL CONFERENCE ON WOMEN IN TRAVEL

PHILIPPINES TO BEEF TOURISM COOPERATION WITH AUSTRIA

THE PHILIPPINES RECORDS 1.2M INTERNATIONAL TOURISTS IN FIRST TWO MONTHS OF 2024

DOT, TPB TO ELEVATE PHILIPPINE EXPERIENCE, LEAD BIGGEST PHL DELEGATION TO ITB BERLIN 2024

TOURISM CHIEF BACKS CALLS FOR RETURN OF BOLJOON PULPIT PANELS TO CHURCH

CRK ROUTES ASIA 2024 WIN TO BOOST PH INT’L TOURIST ARRIVALS

TOURISM CHIEF LAUDS ‘CULTURAL HERITAGE AND HISTORY’ OF ZAMBOANGA SIBUGAY, COMMITS DOT’S SUPPORT TO PROVINCE’S TRANSFORMATION INTO A ‘TOURISM GEM’

DOT BOOSTS MEDICAL TOURISM EFFORTS WITH THE RELEASE OF UPDATED ACCREDITATION GUIDELINES FOR DENTAL CLINICS

DIVE TOURISM CONTRIBUTES P73 BILLION TO PH ECONOMY IN 2023 FRASCO

DOT TAKES THE LEAD IN UNITING THE GLOBAL DIVING COMMUNITY WITH PHIDEX 2024

PATA INTERNATIONAL CONFERENCE ON WOMEN IN TRAVEL TO BE HELD IN BOHOL, PHILIPPINES FROM MARCH 20 – 22, 2024

DOT TO PROVIDE SUSTAINABLE TOURISM DEVELOPMENT TRAINING FOR TOURISM OFFICERS THROUGH AIM, ATOP PARTNERSHIP

ZOZOBRADO TAKES OATH AS PHILIPPINE RETIREMENT AUTHORITY CHIEF

DOT AWARDS BRAND NEW TWO-BEDROOM SMDC CONDO TO FIL-CANADIAN WINNER OF BISITA, BE MY GUEST PROGRAM

NEXT STOP: ENTERTAINMENT HUB

DOT REVIVES PHILIPPINE TOURISM AWARDS

DOT LAUDS WINNERS OF ASEAN TOURISM AWARDS 2024

DOT TO HOST THE PHILIPPINE INTERNATIONAL DIVE EXPO (PHIDEX) IN FEBRUARY 2024

PHL IS LEAD COUNTRY COORDINATOR ON THE DEVELOPMENT OF THE ASEAN TOURISM DEVELOPMENT PLAN POST-2025

DOT, TIEZA EARMARK P15 MILLION FOR MANILA CENTRAL POST OFFICE RESTORATION PROJECT; FRASCO REITERATES SUPPORT FOR PH HISTORIC SITES, HERITAGE TOURISM

FRASCO TO LEAD PH DELEGATION AT THE ASEAN TOURISM FORUM 2024 IN LAOS

DOT CHIEF: SINULOG ALLOWS TOURISTS TO IMMERSE “IN AN EXPERIENCE THAT TRANSCENDS THE ORDINARY

DOT, DMW LAUNCH BALIK BAYANI SA TURISMO PROGRAM

PALAWAN GETS NOD AS WORLD TOP TRENDING DESTINATION IN 2024 BY TRIPADVISOR’S BEST OF THE BEST

DOT CHIEF: MORE LONG WEEKENDS TO BOOST DOMESTIC TOURISM IN THE COUNTRY

DOT Chief: Philippines surpasses yearend target with 5.45 million int’l visitor arrivals in 2023, int’l visitor receipts surge at PHP482.54 billion

Frasco proudly presents WTA awards to PBBM

DOT lauds PPP framework for Tourist Rest Area in Carmen, Cebu

DOT breaches industry targets for 2023; Frasco bullish on country’s continued tourism transformation under Marcos administration in 2024

Philippines cited for Global Tourism Resilience, wins World’s Best Beach, Dive, City Awards

DOT inaugurates first Tourist Rest Area in Bohol Island

PH wins big at international award-giving bodies

Philippine tourism earnings surge to 404B in first 10 months of 2023 – DOT chief

DOT hails inclusion of CRK as world’s most beautiful airport

DOT chief joins global tourism leaders in WTM Ministers’ Summit 2023 in London

Philippines, Japan ink deal on tourism cooperation

UNESCO Gastronomy City citation for Iloilo boosts gastro, creative tourism – Frasco

DOT’s Alternative Livelihood Training Program signals hope and recovery as Oriental Mindoro’s tourism industry bounces back after oil spill woes

Dot wins back-to-back best videos at world tourism organization competition.

The Philippines vies for 4 major awards at the prestigious World Travel Awards 2023

DOT chief joins high-level UNWTO Global Education Forum as panelist

The Philippines joins UNWTO General Assembly as Vice President for East Asia and the Pacific; prestigious global position held again after 24 years

DOT BARES 15 TOP LGU PROPOSALS FOR TOURISM CHAMPIONS CHALLENGE

Philippines Named Asia’s Best Cruise Destination 2023 by World Cruise Awards

Filipino Hospitality Excellence soars with DOT surpassing 100k target

TIEZA Philippine Tourism Investment Summit 2023: Uniting Public and Private Sectors to Fuel Tourism Growth

Frasco to join world tourism leaders in 25th unwto general assembly.

LOVE THE PHILIPPINES! Boracay, Palawan, Siargao voted among Asia’s best by Condé Nast Traveler readers

Tourism industry generates Php344 Billion in int’l visitor receipts in 9 months; Frasco seeks Senators’ support to usher in the “Golden Era” of Philippine tourism

DOT launches Tourist Assistance Call Center

Tourism chief visits Tawi-Tawi in PHL, assures LGU, tourism stakeholders of Marcos admin’s full support

Phl records more than 4m foreign visitors; dot optimistic on robust rebound of tourism.

Film Heritage building to rise, boost PH film tourism

DOT chief bares bold prospects for PH tourism at Global Tourism Economy Forum

Frasco to speak at UNWTO Global Tourism Economy Forum

DOT, TPB bring back on-site PHITEX 2023 in Cebu

Frasco thanks lawmakers for the swift approval and support for increase of Php 2.7 B DOT budget

DOT’s Bisita, Be My Guest program awards first raffle winners

Philippines’ FIBA hosting boosts hotel occupancy, visitor arrivals – Tourism Chief

1st Philippine Tourism Dive Dialogue unites Dive Industry: 37B raked in 2022

Boost in PH medical tourism seen with public-private convergence

Philippines wins “Asia’s Leading Dive Destination” at prestigious World Travel Awards 2023

DOT affirms support to peace and security efforts under Marcos administration

Frasco cites PBBM’s policies, programs for the industry at PTM 2023

DOT inks deal with Cebu LGU for more Tourist Rest Areas, “Heritage City” Carcar thanks DOT for TRA

DOT in full support to FIBA World Cup Opening Day

DOT, TESDA ink deal to expand tourism education, reinforce tourism training opportunities

DOT, NCIP ink partnership to empower indigenous peoples, protect and promote cultural heritage through tourism

Lawmakers laud tourism initiatives, bat for higher 2024 budget for DOT

PHL records Php 286B tourism receipts from January to July; Frasco bares efforts to support tourism in Central Visayas

PBBM’s prioritization makes tourism among top drivers of economic growth– DOT Chief

DOT inaugurates first Tourist Rest Area in Mindanao; Frasco bares plan to build 15 more TRAs across the country

Dot records more inbound flights to phl, increase in domestic air routes.

Tourism Chief highlights Culinary Tourism in PHL at World Chefs Asia President Forum 2023

NMP-Cebu to spur tourism development in Visayas Region—Frasco

DOT Chief welcomes e-Visa system for Chinese tourists

DOT positions PHL as one of Asia’s most LGBT-friendly destinations

From courtside to paradise: DOT supports FIBA World Cup hosting with Philippine Tour Packages

DOT bares tourism milestones under PBBM’s first year in office; Secretary Frasco optimistic on exceeding industry targets for 2023

PHL int’l tourist arrivals breach 3M mark; tourism receipts surge at P212.47 billion

Frasco inaugurates first ever DOT Tourist Rest Area in PHL

Pbbm trusts frasco, tourism chief gets widespread support.

Frasco launches Philippines Hop-On-Hop-Off for Manila

DOT chief grateful for continued support from lawmakers, employees

Love the Philippines draws widespread support

Batanes joins UNWTO International Network of Sustainable Tourism Observatories inclusion is a manifestation of Philippines’ successful sustainability efforts in local destinations – DOT chief

The Philippines elected as Vice President of UNWTO General Assembly after 24 Years, nabs Chairmanship of Commission for East Asia and the Pacific

DOT eyes increased arrivals from Cambodia

DOT welcomes positive tourism figures for FY2022; vows sustained industry recovery drive under the Marcos administration

Ph vies for six nominations for the wta 2023.

DOT rallies support of tourism stakeholders on digitalization initiatives

Heritage and Arts Tours in San Juan City get support from DOT

Tourism chief, Deputy Speaker Frasco donate for education of Pagsanjan boatmen’s children

Tour Guides to get more livelihood with Digital Bookings

DOT commits full support on Laguna’s local tourism resurgence; vows for more tourism projects in the province

TWG convened to drive up CRK utilization; travel and tourism to remain ‘spark of hope’ for Clark – Secretary Frasco

Philippines wins Emerging Muslim-friendly Destination of the Year Award (Non-OIC)

Dot supports malacañang heritage tours.

The country’s colorful marine life takes the spotlight in DOT’s Anilao Underwater Shootout

DOT, DND, DILG forge pact to make Mindanao a peaceful and viable tourist destination

DOT, PRA ink partnership

DOT lauds Rosquillos Festival’s showcase of local culture, contribution to local tourism

PHL participation in int’l, local travel and trade fairs yields more than P3 billion in business leads—DOT Chief

More than 43k workers receive dot training on the filipino brand of service excellence (fbse).

DOT vows support to SOCCSKSARGEN, Mindanao

Pbbm approval of phl tourism plan to spur tourism transformation, employment, philippines’ int’l visitor arrivals breach 2m.

DOT lauds PATA’s initiative to rebuild tourism communities in Laguna, Pagsanjan Falls

Filipino tourism frontliners recognized during DOT’s 50th founding anniversary celebration

DOT supports new country brand under the Marcos administration

DOT welcomes the resumption of chartered flights to PHL top destination Boracay

Medical Tourism pushed by Marcos Administration with strategic global partnership – DOT Chief

Frasco meets US filmmakers, media execs to promote Philippine tourism

Record number 1,400 Koreans arrive to Filipino welcome led by Tourism Secretary Frasco

Tourism chief Frasco dives in Puerto Galera, provides alternative livelihood to Oriental Mindoro

Philippine-Turkiye air service deal to boost tourism- DOT Chief

DOT-DOLE Tourism Job Fairs offer more than 8K jobs; 3rd leg set in May

DOT, DOTr jointly conduct inspection at NAIA T2 ahead of Holy Week break

More than 6k jobs up for grabs at DOT’s PHL tourism job fair

Go Negosyo, DOT mount Tourism Summit in Cebu

Business as usual in Puerto Galera; DOT to train tourism workers affected by oil spill for alternative livelihood – Frasco

DOT holds Philippine visa reforms convergence

Philippines hits 260M negotiated sales, bags recognition at the ITB Berlin 2023

DOT chief unveils National Tourism Development Plan (NTDP) 2023-2028 at stakeholders’ summit

Frasco meets with Central Europe tourism players, vows prioritization of tourism under Marcos Administration

Philippines comes back with biggest delegation to ITB Berlin, bags sustainable tourism recognitions

Oil Spill affecting tourist sites – DOT Chief

DOT issues guidelines pushing for more openness for tourism enterprises

Tourism chief to lead biggest PHL delegation to ITB Berlin 2023

PHL feted Best Dive Destination anew

New Flights from Clark to boost tourism, decongest NAIA

Frasco lauds Ilocos Norte’s Tan-Ok festival as manifestation of the Philippine Experience’

Frasco: Panagbenga Festival touts Baguio’s tourism resurgence

DOT extends ‘free accreditation’ for tourism establishments

DOT Chief launches Tourism Champions Challenge’ to spur tourism development in LGUs

PHL secures back-to-back nominations at the 2023 World Travel Awards

Frasco convenes first TCC meeting, forecasts full domestic recovery in 2023

Frasco leads groundbreaking of new tourist pit stop to boost Palawan tourism

Frasco leads grand welcome reception for cruise passengers, says ‘PHL aims to be cruise hub in Asia’

Japanese stakeholders bullish of PHL tourism prospects

PBBM, Tourism chief engage Japanese tourism stakeholders in high-level meet in Tokyo

Tourism chief affirms DOT’s support to PH Dev’t Plan 2023-2028

Chinese tourists receive warm welcome from PHL; DOT foresees swifter tourism recovery with Chinese outbound group tour

PHL, CHINA ink tourism implementation deal

PHL breaches 2.6M arrivals for 2022; DOT chief bullish of 2023 projections

DOT lands on Top 3 Highest Approval Rating among Government Agencies; bares targets for 2023

DOT, DICT ink deal for improvement of connectivity in tourist destinations, digitalization of services

DOT, DMW launch newest incentivized tourism promotions campaign

DOT, TIEZA launch 7th Tourist Rest Area in Pagudpud’s Saud Beach

Tourist Rest Area to rise in Bohol

Luzon’s First DOT Tourist Rest Area to Rise In Baguio City

DOT strengthens PHL-Saudi Arabia tourism relations, engages industry key players

Statement of Tourism Secretary Christina Garcia Frasco on the Launch of the e-Travel System

Filipino hospitality, Philippine sustainable tourism highlighted at WTTC Global Summit Saudi Arabia

Frasco welcomes Uzakrota World’s Leading Country Award, PHL destinations’ citations

Frasco eyes more urban parks in the Philippines

DOT’s Frasco is among best-performing cabinet officials- RPMD Survey

Frasco hails first-ever North Luzon Travel Fair as critical to revitalizing tourism; reiterates the Philippines’ readiness for visitors

DOT welcomes long holidays for 2023; PBBM signing of Proclamation No. 90 important stimulus to PHL domestic tourism in 2023: DOT chief

PHL visitor arrivals reach 2M; tourism revenue hit 100B – DOT Chief

Philippines hailed as World’s Leading Dive and Beach Destinations

PHL Tourism Chief initiates tourism cooperation talks with Italian Tourism Minister

Palawan cited “Most Desirable Island” in 21st Wanderlust Travel Award

Outlook for Philippine tourism positive – tourism chief

DOT launches 1st North Luzon Travel Fair

Tourism chief to lead PHL contingent to WTM, brings listening tours to FILCOM in UK

PBBM oks easing of stringent travel restrictions

PHITEX 2022 yields record high 173M sales leads

One Health Pass replaced with PHL’s ‘simpler’ eARRIVAL CARD system

Philippine Experience Caravans to roll out 2023 – Frasco

DOT relaunches Philippine Tourism Awards

DOT exceeds 2022 target arrivals; PBBM rallies support for tourism as admin’s priority sector

Siargao, a priority for Tourism Development — Frasco

STATEMENT OF TOURISM SECRETARY CHRISTINA GARCIA FRASCO

DOT bares tourism wins under PBBM’s first 100 days

Tourist Rest Areas for PHL’s top destination – Cebu

Tourist Rest Areas launched in Mindanao

FY 2023 DOT budget submitted to plenary; Senators press for higher tourism budget

DOT celebrates Philippines’ back to back wins at Conde Naste Traveler Readers’ Choice Awards; Boracay claims spot as top island in Asia anew

Frasco secures CA nod as Tourism Chief

DOT receives HOR nod for P3.573 B budget for 2023

First ever DOT-DOLE nat’l tourism job fair opens

Tourism Chief tackles plans to revive industry, entices foreign investors in New York briefing

PBBM pronouncements at UN meet an “excellent representation” of PHL – Secretary Frasco

DOT-DOLE 1st Philippine Tourism Job Fair pre-registration now open, more than 7k jobs available to tourism job seekers- Sec. Frasco

STATEMENT OF TOURISM SECRETARY CHRISTINA GARCIA FRASCO ON THE LIFTING OF OUTDOOR MASK MANDATE IN THE PHILIPPINES

DOT muling pinarangalan ng Selyo ng Kahusayan sa Serbisyo Publiko 2022

DOT Chief welcomes IATF recommendation to make masking optional when outdoors

Phl scores back to back win in WTA Asia; Intramuros hailed as Asia’s Leading Tourist Attraction of 2022

Frasco lays out DOT plans and programs for industry recovery; lawmakers bat for higher DOT budget

More than 1,500 tourism jobs to be offered in joint DOT-DOLE job fair

Dot to ink tourism job fair program – trabaho, turismo, asenso with dole; domestic, international jobs to be available to tourism job hunters.

Thailand to offer tourism job opportunities to Filipinos– Frasco

PHL tourism chief pushes for increased connectivity, interoperability of vax certs, equalization of opportunities, and sustainability in APEC tourism ministers’ meet

Philippines strengthens tourism ties with Thailand

DOT TRAINS BOHOL VENDORS ON FILIPINO BRAND OF SERVICE EXCELLENCE

20 intl, local dive and marine experts take centerstage at PHIDEX 2022

Measures in place to ensure safe travel to PHL – Tourism Chief

FRASCO OPTIMISTIC OF PH TOURISM RESURGENCE, LAUDS CEBU TOURISM SUCCESS

Frasco eyes visitor-friendly, “distinctly Filipino” air, seaports in PHL

DOT celebrates Philippine Accessible Disability Services, Inc. (PADS) Dragon Boat Team historic four gold medal haul

DOT to facilitate interagency effort to strengthen Filipino Brand of Service

DOT to coordinate on quake-hit tourist destinations, heritage sites

PBBM cites tourism as top-priority; orders infra development, enhancement of Filipino brand

DOT chief takes “Listening Tours” to Luzon

DOT Chief affirms support to National Museum of the Philippines; proposes inclusion of museums in tourism circuits

Boracay, Palawan and Cebu hailed World’s Best Islands; DOT celebrates back-to-back accolades for PHL destinations

Marcos push for Tourism Infra strengthens industry, raises PHL global position – DOT Chief

DOT lauds Boracay’s inclusion in TIME’s 50 World’s Greatest Places of 2022

DOT lauds Cebu-based group win in int’l dance competition

Statement of tourism secretary christina garcia frasco on banaue.

Tourism Chief Frasco kicks off listening tours in VisMin, encourages officials to reach out to LGUs, stakeholders

Tourism chief Frasco to go on ‘listening tours’ starting this week

Dot reports increase in domestic tourism in 2021.

Incoming tourism chief receives warm welcome from employees, vows to bring “LGU perspective” to DOT

DOT’s Philippine International Dive Expo (PHIDEX) returns to Manila next month

First Davao Dive Expo slated on June 24

DOT touts ‘future farms’ as new and sustainable tourist attractions

DOT pitches PHL as ideal retirement destination in Japan Expo

DOT positions New Clark City as premier tourism investment hub

PH’s significant recovery in travel and tourism hot topic in Routes Asia 2022

DOT’s KAIN NA! takes foodies to a multi-sensory adventure

DOT Presents “Escape: Stories from the Road” Podcast

Second (2nd) Online Master TESOL Certification Course

DOT, MMC Foundation partnership brings ER bikes to three Metro Manila tourist sites

DOT spotlights PWDs and women in tourism with new “It’s More Fun for All” campaign

Media release from the department of tourism.

PHL scraps COVID pre-departure test for fully vaccinated, boostered tourists

DENR, DOT and DILG unveil Year of Protected Areas (YoPA) Campaign marking 90th anniversary of Protected Area establishment in the Philippines

Department of Tourism and Mickey Go Philippines introduce Pinoy Mickey Funko Pops

DOT launches “Keep the Fun Going” sustainable tourism campaign with gamified challenges

DOT reminds AEs on proper flag etiquette

DOT 49th Anniversary speech of the Tourism Secretary

DOT pushes for 100% vaccination of active tourism workers

DOT calls for lowering of testing price cap, certification of more saliva test facilities

PHL may be next filming location as Tourism Summit brings in Hollywood execs

WTTC Investment Tour Highlights Viable Opportunities in Clark, Central Luzon

WTTC lauds PH successful hosting of Int’l tourism Summit

Closing and Congratulatory Message during the Closing Ceremony of the 21st WTTC Global Summit of the DOT Secretary

WTTC: ‘Astonishing Recovery’ for Philippines’ tourism sector

World Travel & Tourism Council (WTTC) Exhibition Booths

WTTC Opening Ceremony Welcome Remarks of the DOT Secretary

WTTC bullish on PH tourism recovery amid Covid-19 pandemic

PHL Foreign tourist arrivals breach 200k mark – DOT Chief

DOT, partner agencies celebrate Filipino Food Month

WTTC announces speakers for its 21st Global Summit in the Philippines

DOT seeks return of Korean tourists, PH’s top market

DOT inks partnership with PNP, PDEA to beef up security in tourist destinations

DOT Launches Digital Travel Magazine “7641”

PHL says “All systems go for full reopening on April 1”; Removes EED as entry requirement

Phl logs more than 100,000 visitor arrivals since feb. 10 reopening.

DOT meets with Japanese tourism execs to boost inbound tourism arrivals

Statement of the DOT on hotel rooms occupancy guidelines

PH opens doors to all foreign tourists with easing of arrival requirements starting April 1

Travel to PHL is “easier”, more fun – Puyat

DOT Launches “Sounds More Fun in the Philippines” Playlist on Spotify

DOT hopeful on higher tourism growth with downgrading of NCR, 38 areas to Alert Level 1

Intramuros visitors up by 132% in February

DOT bares higher tourist influx since reopening

Dot welcomes iatf approval to accept the national vaxcert of 12 additional countries.

PH receives 9,283 inbound tourists; DOT upbeat on higher arrivals in months ahead

Puyat: Walk-in booster shots available for Boracay visitors

All systems go for PHL reopening for international travel- Puyat

Kids’ vaccination to make family travels safe, more fun

DOT lists requirements and protocols for arriving foreign leisure guests

Save the date for the World Travel & Tourism Council Global Summit in the Philippines

DOT: PH to accept fully-vaxxed tourists from visa-free countries starting Feb. 10

DOT supports ‘Pharmacy and Drive-thru Vaccination Sites’ rollout in Baguio City

DOT Launches “ASMR Experience the Philippines” Project

Dot to hold 2-day conference on english as second language (esl).

PH cities, hotels bag ASEAN tourism awards

Booster shots rolled out for fully vaxxed tourism workers; 50% of NCR hotel staff already “boosted”

DOT trains over 30,000 tourism professionals amid pandemic

Dot welcomes eased travel movement between gcq and mgcq areas for tourism revival, hotel in ‘poblacion girl” fiasco suspended, fined, intramuros gives vulnerable population a breathing space, dot launches website with exclusive travel deals for balikbayans.

Anilao Underwater Shootout stages a successful comeback

DOT’s KAIN NA! makes a comeback in Tagaytay

Dot earns unwto citation for have a safe trip, pinas ad.

Brgy. Bojo in Aloguinsan, Cebu bags UNWTO best tourism village award

More than 95% of tourism workers in dive establishments already vaccinated against covid-19: dot.

DOT: PHL to welcome Int’l tourists soon

Dot welcomes shortened quarantine days for balikbayans, dot asks lgus to simplify entry requirements in tourist spots, miceconnect 2021 positions boracay as asia’s premier bleisure destination, dot releases latest list of domestic destinations waiving rt-pcr tests for fully vaxxed visitors, dot grants incentives to fully vaccinated individuals visiting intramuros.

Statement of the DOT on waiving RT-PCR requirement to Boracay for fully vaxxed tourists

Anilao underwater ‘shootout’ is back

Puyat, dot execs pitch ph tourism in japan travel mart, dot welcomes eased restrictions in mm under alert level 2, free swab tests for domestic tourists starting nov. 1, dot lists destinations without testing requirement, with projected 100% inoculation rate by next month, boracay will soon waive rt-pcr testing for fully vaxxed visitors.

Domestic Travel Welcome-Back: DOT, TPB launch ‘It’s More Fun with You’ ad and ‘Have a Safe Trip, Pinas’ Viber Stickers

22 divers pass dot guide training in anilao.

PH cited Asia’s top beach and dive destination anew in 2021 World Travel Awards

Dot bullish on camiguin’s reopening, boosts covid-19 vax drive, dot clarifies travel guidelines for ncr residents under alert level 4, alert level 3, good for tourism jobs and businesses as holidays near – puyat, 2nd tourism & technology forum: readying for a different future.

DOT vaccination drive for tourism workers continues in Pampanga

Dot welcomes easing of age restrictions for interzonal travel, less quarantine days for travelers an ‘encouraging development’ for tourism industry – puyat.

Vaccination of Rizal tourism workers crucial to industry’s recovery — DOT

Dot welcomes siargao, palawan and boracay win in int’l travel mag awards, over 43k safety seals issued as more businesses apply, dot backs call to shorten quarantine of fully vaxxed travelers, dot calls for cooperation to ensure success of expanded operational capacity of restaurants in ncr.

DOT lauds Samar LGU vax drive for tourism workers

Message of secretary berna romulo-puyat on the celebration of world tourism day, dot ensures compliance of accredited hotels, resorts to new iatf alert level system guidelines.

Cebu vax drive for tourism workers gains traction with more than 50% inoculated

Puyat bares phl hosting of international tourism conference in march 2022.

DOT and TikTok launch #GandaMoPinas Campaign as local borders reopen

Dot invites esl teachers to free online master tesol certification course.

DOT launches “More Fun Awaits” global campaign to showcase travel preps

Statement of the department of tourism (dot), statement of the department of tourism on the inclusion of palawan in t+l’s top islands in asia, world list, more than 50% of country’s tourism workers vaccinated against covid-19 – dot chief, intramuros site visit of dot secretary berna romulo-puyat.

Intramuros sites and Rizal Park to reopen September 16

Philippines boosts participation in expo 2020 dubai, highlights pinoy food, local tourism businesses receive dot, tpb philcare kits.

DOT, partner agencies drive up promotion of Filipino food experience

More than 7.5k tourism workers in Baguio have received Covid vax – Tourism Chief

Dot, tpb distribute p19m worth of materials to promote safety protocols.

DOT, NTF bring vaccination rollout for tourism workers in Siargao Island

DOT: 95% of tourism workers in NCR vaxxed vs Covid-19

Sustainability is key to tourism industry’s recovery — puyat, dot lauds private sector for vaccine rollout in el nido.

PHITEX 2021: Beyond Business slated for September 19-23

Puyat leads vaccination drive for Pampanga tourism workers

More than 75% of Bohol tourism workers eyed for inoculation with second vaccine roll-out

More than 70% of tourism frontliners in metro manila vaccinated vs covid-19 — puyat.

DOT and TPB SUCCESSFULLY STAGED FIRST-EVER HYBRID EDITION OF THE REGIONAL TRAVEL FAIR

Dot, bpos to hold job fair, statement of the department of tourism.

DOT targets increased inoculation of tourism workers in more destinations

Puyat: More vaccines coming for Palawan tourism workers

Dot statement on nesthy petecio’s silver medal finish in the tokyo 2020 olympics, rizal park drive-thru vax site opens; puyat hails manila’s anti-covid initiative, dot gets highest coa rating for 2nd straight year, statement of the department of tourism on the passing of heritage and cultural tourism advocate mr. ramon hofileña, statement of the department of tourism (dot) on the heightened community quarantine level implementations in ncr, more tourism workers in boracay to receive covid-19 jabs – dot, dot reiterates call for safe travel amid stricter quarantine measure, dot reminds hotels, resorts that room sharing for quarantined families is allowed, dot celebrates siargao inclusion in time magazine as one of the world’s greatest places of 2021, dot launches halal food tourism, dot backs gov’t infra program to boost tourism, dot backs iloilo bid for ‘creative city of gastronomy’ recognition from unesco, statement of the department of tourism on iatf decision allowing children five years old and above, and fully vaccinated seniors to visit outdoor areas, dot partners with viber to promote kain na foodfest, dot: 3,000 boracay tourism workers to receive covid vax, dot, tpb continues to support lgus with digital transformation projects, dot teams up with scarlet belo and cartoon network to take safe trips, dot statement on the activities of the taal volcano, bakuna by the sea: dot hails davao’s innovative approach to travel, hospitality workers, dot, tpb to roll out 2nd phase of rt-pcr financial subsidy program through pcmc, dot unveils region 1 tourism recovery plan, statement of the department of tourism on the drop of tourism contribution to gdp, dot to co-stage virtual fête de la musique june 18-21, more ncr tourism workers receive support through dot-dole program, travel for tourists of all ages from ncr plus to boracay, other mgcq areas extended to june 30, dot eyes inoculation of 5,000 bohol tourism workers, museums in ncr plus to reopen on limited capacity – dot, dot turns food tourism to high heat with 2021 kain na, terms for tourism business loans eased, dot bares tourism recovery plans for bulacan, dot and tiktok launch #sarapmagingpinoy campaign to promote local food tourism, dot launches five-year plan to develop tourism professionals, dot celebrates world environment month, highlights responsible marine wildlife interactions, statement of the department of tourism (dot) on the rt-pcr requirement for leisure travelers under iatf-eid resolution 118a, statement of the dot on iatf-eid resolution 118a, more than 16k bulacan tourism workers get dot-dole cash aid, dot orders stricter monitoring of staycation hotels and aes in gcq areas following new iatf guidelines, dot lauds inclusion of frontline tourism workers in a1 priority group, dot hosts pata summit for first hybrid mice event in 2021, over 1,400 golf workers in metro manila get dot-dole cash aid.

Central Luzon to Showcase ‘Flavors of Pampanga’, readies tourists for gastronomic experience

Dot lauds ph hotels recognized with the 2021 tripadvisor awards, 3,390 tourism workers in marinduque approved to receive p16.95m dot-dole cash aid, puyat bares tourism recovery plans for marinduque, dot proposes ‘green lane’ for fully vaccinated travelers, dot hails expansion of priority vaccination to a4 cluster, including tourism frontliners, 5,986 staycation rooms open for guests from ncr plus, intramuros to open fort santiago, baluarte de san diego to visitors may 17, dot statement on the proposed vaccination center in nayong pilipino, dot welcomes iatf decision to ease travel in ncr plus, 221m cash aid approved for 44k tourism workers in western visayas, statement of the department of tourism (dot) on the collected garbage from the waters of samal island, davao del norte, statement of the department of tourism (dot) on the reported violations of a hotel in davao city, dot to host hybrid pata annual event for adventure travel, p1.5m cash aid approved for 295 intramuros tourism workers, updates on the vaccination of tourism workers, labor day vax for tourism workers, more than 400k displaced tourism workers get dot-dole cash aid, philippine tourism and mice industry to bounce back with the hosting of wttc global summit, dot, manila lgu ink mobile hospital deal, dot-accredited establishment staysafe.ph-users, eligible for safety seal certification, dot grants the wttc safe travels stamp to 33 more hotels nationwide, dot welcomes proposals to convert tourism sites to temporary medical facilities, dot lauds repurposed hotels, calls for ‘bayanihan’ vs covid, dot approves use of burnham green and quirino grandstand in rizal park for temporary mobile hospital and drive-thru vaccination site, dot celebrates saud beach inclusion in the 25 most beautiful beaches in the world list of travel and leisure, 67k displaced tourism workers of ncr+ receive dot-dole cash aid, statement of the department of tourism on the vaccination facility in nayong pilipino property, statement of the department of tourism regarding the alleged birthday “super spreader” event in boracay, dot eyes adoption of covid-19 digital travel pass, dot statement on ecq extension in ncr plus, phl, dot nominated at asia edition of 2021 world travel awards, dot pushes for inclusion of other tourism workers in priority group a4, strict new guidelines set for hotels under ecq; lenten ‘staycations’ within ncr plus suspended, dot statement on ecq for ncr+ areas, dot statement on holy week, rizal park and paco park adjust visiting hours, remain open for physical exercise, dot statement on biatf measures for boracay, tpb philippines spearheads tourism and technology forum (ttf), dot statement on coron tourist with falsified travel documents, dot supports rizal tourism circuit on food, faith, art, adventure and nature, the ‘fun’ continues: philippines joins digital itb berlin, dot to spur domestic tourism in rizal, dot’s stdp program to enhance resiliency of phl destinations – puyat, dot sustains online presence with ‘wake up in ph’ campaign and safety travel advisories, dot greenlights partial operations of hotel restaurants on june 15, dot eyes tourism recovery as more destinations may reopen, domestic travel to drive recovery of tourism industry, says survey, dot hails revival of tourist cops, tourism will recover well, dot chief vows, dot celebrates hidden beach, palawan’s inclusion in cnt’s best beaches in the world, tourism industry hikes share in gdp to 13%; puyat sees strong recovery from pandemic, dot pushes stringent guidelines for stakeholders across the nation, biatf denounces travelers’ breach of entry protocol to boracay, dot lauds partnership model for safe and sustainable tourism in boracay, dot issues guidelines on tourist land transport services, iatf–eid resolution reiterates ‘dot certificate of authority’ as requisite to operate, dot issues protocols on restaurant operations under the new normal, dot welcomes ph ‘rising stars in travel’ citation by forbes.com, dot, dti to roll out health and safety guidelines, digital solutions for restaurants, dot, attached agencies promote digital tourism, tourism chief reminds hotels, resorts: no dot certificate, no business operations during mgcq, dot assists 36,000 tourists during covid-19 crisis, dot webinar tackles digital as the new normal, dot welcomes the resumption of tourism operations in areas under mgcq, trust and health safety key to phl tourism recovery – dot chief, puyat on reopening tourism: ‘do it slowly but surely’, dot brings home 84 tourists stranded in eastern visayas, dot supports coron’s sustainable tourism development to bounce back, dot welcomes puerto princesa reopening to domestic tourists, dot urges for more wttc safe travels stamp applications, boracay’s white beach, el nido’s nacpan beach among tripadvisor’s top beaches in asia, dot statement on uniform travel protocols, dot supports the safe reopening of negros oriental, puyat affirms support for siquijor’s reopening, dot statement on el nido’s swift action against tourists with false covid test records, dot supports dilg’s streamlining of travel requirements, dot assists 98 stranded tourists in western mindanao, dot assists 246 tourists stranded in bicol, dot response team assists 1004 tourists stranded in caraga region, statement of tourism secretary bernadette romulo-puyat, dot8 springs stranded tourists, total assisted travelers now at 11,000, dot assists stranded tourists in central luzon, dot response teams assist over 10,000 travelers, dot announces the guidelines on hotels and other accommodation establishments during the enhanced community quarantine, dot chief: innovation to spur food tourism in new normal, dot webinar tackles heritage site conservation and use amid pandemic, dot banners “filipino brand of service”; assists over 35,000 tourists amid pandemic, dot to jumpstart domestic tourism under stricter protocols with iatf and lgus, dot partners with wttc to share experts’ tourism outlook, recovery plans, dot regulates hotel food deliveries, dot: tourism industry up to tough challenges on path to recovery, more than 155,000 tourism sector workers receive first tranche of dof wage subsidy program, dot mounts sweeper flights; brings home 1000 stranded domestic tourists, dot webinar tackles recovery, future of phl’s m.i.c.e., statement of the department of tourism (dot) on the iatf–eid authorization to mount sweeper flights, statement of secretary bernadette romulo puyat on the passing of former dot secretary ramon jimenez, jr., dot–ncr assists 24,000 in–transit nationals amid ecq of luzon, dot and ssi support philippine food producers in online philippine harvest, dot provides virtual backgrounds for video calls to encourage “travel from home”, dot offers online “enhanced opportunity” training for tourism stakeholders, dot-region 6 delivers filipino brand of service in crisis, dot outlines tourism response, post–covid 19 recovery plan to aid private sector, dot issues guidelines defining “new normal” for accommodation establishments, 24,836 hotel rooms reserved for ofws’ quarantine, bpo staff use – dot chief, stranded tourists welcome extended stay in batanes, dot welcomes lifting of travel ban for outbound passengers, recovery flights, tourism transport to continue for stranded passengers, statement of the department of tourism (dot) on covid-19 local transmission, dot statement on the curfew recommendation for lgus, dot, turkish airlines form partnership to increase philippine tourism from europe and mediterranean source markets, dot celebrates first run of the philippine international hot air balloon fiesta in calabarzon, puyat convenes tourism council; invites public to travel within ph, international visitor receipts hit usd 9.31b in 2019, 20.81% up from 2018, dot postpones nationwide mall sale to prioritize safety of citizens, department of tourism unveils new ad inspired by the abakada alphabet, highlighting unique filipino culture, puyat advocates for cultural and ecotourism in the new normal, relive the history of intramuros city with augmented reality app experience philippines, dot: 1st phl shopping fest kicks off march 1st, doh, dilg and dot give public gatherings green light, 2019 international arrivals exceed target with 8.26 million visitors to the philippines, dot welcomes lifting of taiwan travel ban, joint statement of the department of tourism and tourism congress of the philippines, dot backs “balik sa bohol” for tourism industry revival, intramuros reopens in the new normal, relaxed and standard health protocols, personalized trips key to tourism recovery, says latest philippine travel survey, dot files falsification raps against boracay tourists with forged covid test results, dot: reclassification of industries to hasten recovery, dot statement following the president’s latest directive to contain the ncov, guidelines in handling guests in tourism enterpises in the advent of ncov global health emergency, puyat eyes isabela as top agro-ecotourism destination, dot, dti inspect hotels and restaurants’ compliance with health and safety protocols, dot chief checks readiness of palawan, fresh produce at your doorstep, courtesy of dot–grab tie–up, dot ‘seal of good housekeeping’ boosts confidence among restos amid pandemic – puyat, dot celebrates as palawan reclaims best island in the world citation, tourism chief bullish on english schools’ recovery, dot, fao team up for sustainable farm tourism in ph, meetings, conventions allowed only under mgcq at 50% capacity – dot, boracay now open to youths, seniors from region, dot chief lauds senate approval of bayanihan 2 on final reading, cites plans for 10b stimulus fund, “think out of the box,” tourism industry urged in dot webinar, dot assures tourist stakeholders of all–out support for slow reopening, puyat meets with bohol execs to tackle tourism situation, recovery plans, dot, cloud panda ph launches phl harvest e-commerce site, statement of dot, dot to scale up baguio’s ridge to reef travel bubble plan across phl, dot celebrates “surprisingly spectacular diving” tag of 3 phl dive sites by lonely planet, phl bags best overseas diving award 2020, statement of department of tourism, dot’s phidex 2020 goes digital, dot-dole amended jmc further expands coverage of beneficiaries, dot welcomes new protocols for arriving passengers, dot bats for a more fun, safe and sustainable laguna, dot chief: green corridors are critical to tourism recovery, dot statement on destination test requirements, dot statement on boracay tourists, dot welcomes asean as a single tourism destination, iatf allows baguio hotels to receive domestic tourists under gcq, raising the bar of filipino hospitality with the leadership excellence series 2021, dot lauds inclusion of tourism frontliners in priority group for vaccination, dot’s ‘kain na’ cooks up online food fest, phl hosts 3rd asean meet on tourism professionals; dot commits to beef up competency of tourism workforce in the new normal, safety marshalls to ensure physical distancing when beaches, resorts reopen, 10,000 bpo jobs for displaced tourism workers, zero interest loans, no collateral, easy terms for distressed tourism businesses, puyat to grace baguio reopening; dot to go big on domestic tourism in 2021, chocolate, coffee, tea take centerstage in dot’s kain na food festival, dot receives safetravels stamp from world tourism body, puyat launches baguio’s vis.i.t.a. platform, reopening of boracay to more markets builds momentum for domestic tourism revival, puyat: even in most unusual ways, tourism must stay alive, message of tourism secretary bernadette romulo-puyat on the celebration of the world tourism day, dot statement on the city garden grand hotel, dot chief supports negrense cookbook launch, vows continued support to thriving food tourism scene in western visayas, dot statement on the closure of makati shangri-la hotel, dot pledges to help negros occidental get ready for more domestic tourists, dot welcomes the first two recipients of the wttc safe travel stamp, dot statement on baguio party incident, dot welcomes iatf decision to allow balikbayans, dot launches “have a safe trip, pinas” to promote safe travels and support tourism workers, dot celebrates ph’s victory as world’s leading dive destination and tourist attraction for intramuros in 2020, dot welcomes coron’s reopening on dec. 1 with health and safety measures in place, dot aims for data-driven response to tourism recovery under new normal with survey, dot backs enhanced contact tracing; announces low-cost covid tests with up-pgh for boracay-bound tourists, puyat encourages affected tourism workforce to avail of the expanded dot-dole financial assistance, dot welcomes strides to reboot mice, puyat visits batangas, shores up dive tourism, statement of the dot on cebu resort incident, dot presents virtual concert to promote manila’s cultural heritage sites, dot, makatimed foundation forge partnership for tourism destination health security, dot launches webinar training on reducing single-use plastics for hospitality sector, dot to assist zambales in safe and gradual tourism reopening, dot bats for uniform lgu travel requirements, dot, tpb promote pinoy christmas through music, dot’s 2020 kain na satisfies christmas cravings on fourth leg, dot’s 2020 kain na satisfies christmas cravings on fourth leg, dot prepares local destinations, accommodation establishments for wttc safe travels stamp application, 27,000 displaced tourism workers of car receive dot-dole financial assistance, dot backs temporary suspension of flights from uk, dot inspires balikbayans to come home with ‘balikan ang pilipinas’ campaign, dot, tpb expand rt-pcr financial subsidy program for 11,600 tourists through pcmc, dot reiterates penalties for quarantine hotels used for staycation and other purposes, dot supports strict entry protocols in light of new covid-19 variant, dot reiterates rule on staycation hotels, dot celebrates boracay and palawan inclusion in conde nast’s 25 best island beaches in the world list, dot issues guidelines for safe ‘staycation’, dot accreditation goes digital, boracay reopens, heralds “safe, gradual” revival of philippine tourism, dot gets coa’s highest rating on 2019 audit, dot sees domestic tourism boom in baguio with affordable antigen testing, phl islands named top favorites by int’l travel magazine, dot welcomes reopening of ilocos norte to luzon tourists on oct 15, dot funds rt-pcr testing of boracay tourism workers, dot inks tourism “cares for travel” msme loan program with sb corp, health, safety rules drawn up for recreational diving, batangas now open to divers – dot, puyat reminds ‘staycation hotels’ to follow rules, protocols, dot welcomes baguio city’s opening to guests from luzon starting oct. 22, dot statement on the opening of ilocos sur starting nov 15, ridge and reef corridor heralds domestic tourism recovery, puyat – hotels in gcq, mgcq may now be allowed to operate at full capacity, pra to amend retirement policies, suspends processing of srrv applications, dot supports expansion of palawan’s travel bubble starting oct. 30, tourism chief bats for covid-19 tests price cap, dot urges tourism businesses to avail of sb corp’s covid-19 loan program, dot leadership excellence series returns anew, dot statement on the inclusion of palawan and boracay in big 7 travel’s list of 50 most beautiful places, dot, tpb launch official philippine travel app, dot, dole agree on guidelines for cash-for-work program for displaced tourism workers, tour guides, dot’s kain na takes on food trips for november, intramuros is now asia’s leading tourist attraction the philippines and dot receive accolades at the 2020 world travel awards asia winners day, statement of the department of tourism on prrd’s signing of eo 118, dot inks mou on tourism education, training, dot partners with nissan to promote ‘safe trips’, dot allows operation of 7,200 hotels, resorts, dot lauds ibagiw 2020, baguio’s creative city festival, dot welcomes reopening of phl’s surfing capital, siargao, ridge and reef travel corridor expands to ilocos sur, dot chief visits baguio city, touts cultural tourism with creative crawls, sec. puyat to grace 2020 bambanti festival, dot allocates p340.7m for iloilo tourism infrastructure development, tourist arrivals mark 7.4m in november, up by 15.58%, safety of tourists is dot’s top priority – sec. puyat, dot, cab collaborate to enhance air passenger’s bill of rights, statement of the department of tourism, 2nd statement of the department of tourism, dot thanks smart for emergency satellite phones, dot–dotr meet to boost tourism infra, connectivity; puyat to push approval of 1b for night–rated airports, dot chief to visit, vows to revitalize baguio, tourism chief: phl one with asean in responding to covid crisis.

• Open Data Portal
• Official Gazette
• Office of the President
• Sandiganbayan
• Senate of the Philippines
• House of Representatives
• Department of Health
• Department of Finance
• Supreme Court
• Court of Appeals
• Court of Tax Appeals
• Judicial Bar and Council
• Bureau of Internal Revenue
• Bureau of Customs
• Bureau of Treasury
• Bureau of Local Government Finance

#TravelThrowback: Philippine tourism slogans and campaigns through the years

By Kara Santos Published Aug 30, 2022 2:10 pm Updated Aug 30, 2022 3:13 pm

Slogans play a large part in promoting a travel destination and attracting tourists not only within the country, but all over the world.

Just think of "Incredible India," "Amazing Thailand," and "Malaysia, Truly Asia." These slogans immediately bring images of the destinations to mind. Some country’s tourism slogans are just so timeless and have great recall value that tourists know exactly what to expect.  

For the past 10 years, the Philippines has been using “It’s More Fun in the Philippines” as its main tourism slogan. But with a new administration in place this year, the campaign could soon change. 

In a report by PhilStar.com earlier this month, current Tourism Secretary Christina Frasco said that the Department of Tourism (DOT) was considering replacing the slogan with a new one anchored on making the Filipino brand more “distinct.”

The tourism chief said the new branding campaign will “take into consideration the change in circumstances, citing that amid the COVID-19 pandemic, people are now in search for substantial and immersive experiences anchored on cultural experience.”

While the tourism agency is still brewing up a new campaign, since travel borders are reeopning, now seems like a good time to take a look back at some of the hits and misses in tourism marketing of the Philippines.

The country has had its fair share of different promotional slogans through the years. A Wall Street Journal article published in 2001 pointed out that for years, the country struggled to find a catchy slogan. The report cited campaigns in the past including "Philippines: Where Asia Wears A Smile," " Fiesta Islands Philippines ," "Rediscovery Philippines" and the almost-apologetic "Consider the Philippines." 

In an official proclamation, then-president Cory Aquino declared 1989 as the Philippine Fiesta Year. A national council was also created to promote the country as the Fiesta Islands of 1989. 

However, it was two decades ago when one of the most memorable slogans in local tourism was born.

WOW Philippines (2002)

WOW Philippines was used as the campaign and tagline for tourism from 2002 to 2010. The tagline, which had the sub-slogan "More Than the Usual” was conceptualized by then Department of Tourism secretary Richard "Dick" Gordon in 2002 under the term of Gloria Macapagal-Arroyo. 

The promotional campaign was reportedly based on the 24-month Visit Philippines 2003 campaign by the World Tourism Organization, which aimed to encourage overseas Filipinos to visit tourism destinations in their home country. The slogan was also an attempt to rebrand the Philippines to highlight tropical white-sand beaches and diverse attractions to counter the country's negative portrayal in the media due to political instability and conflicts during those times.

The logo, which used mainly primary colors of red and blue, incorporated unique elements of Philippine culture including a jeepney and festival mask, as well as a sun, coconut tree, diver and boat to reflect the tropical beaches and landscapes. 

WOW actually doubled as an acronym, referring to several different aspects about Philippine travel including “Wealth of Wonders” (tourist attractions), “Warm Over Winter” (beaches), “Wild Over Water”(water-based adventures), and “Wacko Over Wildlife” (for the country’s rich indigenous flora and fauna), among others. 

The WOW Philippines campaign was considered highly successful and managed to put the Philippines on the world tourism map for the first time. Incidentally, the former tourism secretary also used "WOW Dick" as his campaign slogan when he ran for senator, banking on the campaign's popuilarity. 

Pilipinas Kay Ganda (2010)

Pilipinas Kay Ganda (which literally translates to "Philippines, So Beautiful") was a short-lived campaign launched by DOT back in 2010 which (thankfully) failed to take off. Initially aimed to replace the WOW Philippines campaign, the logo and branding used similar colors and elements as the former logo including a sun and coconut tree (with a smiling face), a tarsier, and wavy lines to signify the beach and tropical island vibe. 

Unfortunately, the slogan and associated logo received a lot of flak from the Filipino public when it was first released, prematurely to the public, according to the advertising agency Campaigns & Grey, which supervised the design. A controversy arose because the logo bore a similar look to the logo of the Polish tourism campaign, Polska in terms of style, colors and font design used. 

The widespread criticism led to the eventual scrapping of the new slogan by no less than President Benigno “Noynoy” Aquino III and the resignation of the country's then-Tourism Secretary, Alberto Lim.  

It’s More Fun in the Philippines (2012)

In 2012, the DOT started a brand new campaign that aimed to brand the Philippines as the perfect destination for beach bums and dive lovers. The slogan "It's More Fun in the Philippines" was conceptualized with the help of BBDO Guerrero and Proximity Philippines under then Tourism Secretary Ramon Jimenez Jr., an advertising executive.

The punchy slogan aimed to show what sets the country apart from others in terms of the “fun factor” and entice foreign visitors to visit our shores. The colorful logo showed recreated the Philippine map in a textile type weave, while the official AVP highlighted the diverse islands, beaches, tourist sites, festivals and food of the country. The visuals, set to fast-paced music, were dynamic and exciting and highlighted the unique aspects and culture of the country that adventurous foreign tourists could look forward to.

The “More Fun” slogan caught on and became wildly popular with Pinoy users submitting their own photos and reasons why the Philippines was "more fun" with the help of an online meme maker. The user-generated ads that channeled the pride of millions of Filipinos managed to gain a lot of traction in promoting the country overseas, resulting in higher tourist arrivals for the country. 

The Tourism Promotions Board also collaborated with world renowned artist and Philippine Tourism Ambassador Apl.de.Ap for one of the promotional campaigns.

Under this campaign, from 2011 to 2016, tourist arrivals and revenues almost doubled, and the Philippines improved 20 places in a tourism competitive index among nations.

Experience the Philippines (2016)

In 2016, there were talks that the “It’s More Fun” slogan would be replaced to reflect then President Rodrigo Duterte’s goal to institute reforms in the country.

At one point, former tourism secretary Wanda Teo planned to scrap the campaign in 2017 and replace it with “Experience the Philippines,” a more emotional approach that aimed to tug at the heartstrings of viewers. The minimalist logo retained the monochomatic colors in the Philippines text and a smaller "It's more fun in the Philippines" tagline in a smaller white font right below.

Right in time for Philippine Independence Day, the Department of Tourism l aunched the TV commercial "Sights" produced by McCann Worldgroup Philippines which featured a Japanese retiree wearing a tourist hat and dark glasses named M. Uchimura touring the different destinations in the Philippines. The ad, which eventually revealed that the retiree was visually-impaired, ended with a voice-over saying, “here, you don’t have to see the sun to discover radiance. You don’t have to see colors to experience vibrance. You don’t have to see smiles to know you are safe.” 

At the time, the campaign drew mixed reactions on social media, with many netizens skeptical about promoting the Philippines as a PWD-friendly destination, and pointing out all the negative events happening around the country. Netizens were also quick to draw comparisons to the “Rediscover South Africa” advertisement, which shared a similar concept and plot twist, and criticize the campaign's lack of originality.  

It’s More Fun in the Philippines / More Fun Awaits (present)

Bernadette Romulo Puyat decided to retain the “More Fun” campaign when she was appointed DOT chief mid-2018. However, the former logo was given a slight makeover and got refreshed with a custom-made Philippine-inspired font called Barabara, inspired by lettering seen on jeepneys. The Philippine map logo got simplified with just a few lines. 

The new design was said to be more “rooted in traditional motifs and colors” while the new logo was inspired by local woven textiles, and is considered as the “core of a fresh graphic identity system” symbolizing the DOT’s fun, contemporary, and more sustainable offerings.

During the pandemic era when travel borders were closed, DOT also launched its "More Fun Awaits" campaign with the same look to promote newly-developed products and packages featuring different activities, experiences, destinations and attractions for tourists to discover and enjoy in the country once it's safe to travel again.

The new ads were notably not as fast-paced and frenetic as the earlier “It’s More Fun” ads, and highlighted mainly the outdoor attractions and safety and health protocols of travel during the new normal.

Which of these tourism slogans is your favorite? Do you think it's time for another tourism campaign makeover now that travel borders everywhere are starting to reopen?

TAGS: travel tourism Tourism slogans

Kara Santos

Kara Santos is a freelance writer and photographer based in Manila. Her blog at www.traveling-up.com is where she writes about travel, motorcycling, and food trips.

DOT Unveils New Tourism Slogan: “Love the Philippines”

The Department of Tourism (DOT) has revealed the country’s “enhanced” tourism campaign slogan, “Love the Philippines,” marking the end of the 11-year-old slogan “It’s More Fun in the Philippines.” Speaking at the launch event during the DOT’s 50th-anniversary celebration, Tourism Secretary Christina Frasco emphasized the significance of the campaign as a call to action for Filipinos.

“Love the Philippines is not a mere branding campaign, but rather a call to action to every Filipino citizen to remember the beauty of our country, to honor our past, and to look forward to the future armed with the virtues, (and) values of being a Filipino,” Frasco said.

Marie Adriano, a strategic planner from marketing firm DDB Group Philippines, highlighted the positive association of “love” with the Philippines among global travelers and the evolving preferences of the modern tourist.

“Coming from a culture shift, naturally, changes in the consumers follow. Who are they? We call them the ‘changed traveler’ for the very reason that traveling has come to mean more than just leisure,” Adriano explained.

The DOT aims to capture the attention of these “changed travelers” by offering real-world experiences and curated activities that go beyond traditional leisure. The retention of the iconic “Barabara” type font from the previous campaign will ensure continuity and recognition worldwide.

Tourism Secretary Frasco expressed optimism about the campaign’s ability to sustain interest in the Philippines and showcase its diverse offerings. She stated, “We will continue to market the Philippines as fun all over the world, but we will also articulate that the Philippines has so much more to offer.”

The new slogan, “Love the Philippines,” aims to highlight the nation’s natural assets, rich history, cultural heritage, and unique flavors.

(Source: PNA)

Justin Aguilar

Related articles.

Joshua Garcia, Julia Barretto return as on-screen partners in a comeback film

Top 5 Considerations for International Property Investments

Malayo pa, pero malayo na: Five harsh truths that overseas Filipino millennials face while living abroad

Top PH vacation spots for OFWs

Privacy overview.

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy .

DOT’s new tourism slogan to feature PH as ‘treasure trove’ of culture, history

Department of Tourism Sec. Christina Frasco at the Kapihan sa Manila Bay, May 24, 2023. (Photo by RYAN LEAGOGO / iNQUIRER.net)

MANILA, Philippines — The Department of Tourism (DOT) on Wednesday said that its new tourism slogan – which will focus more on showcasing the country as a “treasure trove” of culture and history — is still under development.

The campaign will succeed the current “It’s More Fun in the Philippines” slogan, which was launched back in 2012.

“We’re grateful for the gains that have been made by the previous administrations in terms of pushing for the existing slogan,” Tourism Secretary Cristina Frasco said in the public forum Kapihan sa Manila Bay.

“But at the same time we would like to give our country an opportunity to reintroduce itself to the world not just as a fun destination, which it will continue to be, but also as a treasure trove of culture, of heritage, of history, of love and warmth and the sheer talent of our artisans, makers, small and medium enterprises, as well as the burning private place of our fellow Filipinos regionally,” she added.

“The stories of Filipinos have yet to be told in full, and we intend to do that with an enhanced branding campaign,” Frasco added.

According to Frasco, the DOT is still conducting a “white market study” on the existing tourism campaign and is still in the process of enhancing the campaign — which she stressed would not be launched without consulting stakeholders.

“So this is literally in the works right now,” said Frasco.

However, Frasco clarified that the country’s tourism would not hinge on the DOT’s branding campaign alone, highlighting the importance of product development and improving aspects of the Philippine tourism industry, especially when compared to its neighbors in Southeast Asia.

She also recognized the necessity of tourism investments, reiterating that the country remains open for such, especially after President Ferdinand Marcos Jr. opened the country to investment and pledges.

RELATED STORY

Dot to launch ‘enhanced tourism slogan’ soon.

Subscribe to our daily newsletter

Disclaimer: Comments do not represent the views of INQUIRER.net. We reserve the right to exclude comments which are inconsistent with our editorial standards. FULL DISCLAIMER

© copyright 1997-2024 inquirer.net | all rights reserved.

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.

• In The News
• Entertainment
• The Great Filipino Story

How do you feel about this story?

The Department of Tourism (DOT) unveiled on Tuesday the country’s “enhanced” tourism campaign slogan – “Love the Philippines.”

The slogan replaces the 11-year-old It’s More Fun in the Philippines, almost a year since the Marcos administration announced its intent to come up with one that showcases the “Filipino brand.”

“The campaign Love the Philippines is not a mere branding campaign, but rather a call to action to every Filipino citizen to remember the beauty of our country, to honor our past, and to look forward to the future armed with the virtues, (and) values of being a Filipino,” Tourism Secretary Christina Frasco said during the launch on the sidelines of the DOT’s 50th-anniversary celebration at the Manila Hotel.

“Love the Philippines is a recognition of our natural assets, our long and storied history, our rich culture and diversity,” she said.

Frasco expressed hope that the new slogan would sustain interest and bring attention to places not necessarily highlighted in DOT’s typical branding campaign.

In a presentation, Marie Adriano, marketing firm DDB Group Philippines’ brand and strategic planner, pointed out that “love” is the positive theme travelers associate with the Philippines and is “frequently mentioned in high volume globally.”

“While fun remains a positive theme and certainly part of the Pinoy DNA, there’s less volume of mentions,” she said.

Adriano noted that the pandemic that prompted revenge travel also birthed the kind of tourists that value not only leisure but also meaningful experiences.

“Coming from a culture shift, naturally, changes in the consumers follow. Who are they? We call them the ‘changed traveler’ for the very reason that traveling has come to mean more than just leisure,” she said.

Adriano explained that travelers are now looking for “real world experiences” where they can immerse in other cultures, as well as curated experiences that are unique or out of the ordinary.

Seeing their preferences have expanded with new priorities and expectations, “brand enhancement is imperative to stay competitive and relevant,” she said.

“We can choose to stay where we are or choose to pivot and realize the vision of the future,” she added. “What they’re seeking today and what interest them to travel, we have it. The wonderful thing is we actually have it and more, it’s just that they don’t know yet.”

Frasco said the DOT would retain the previous campaign’s custom-made type font called the “Barabara,” which resembles the iconic signage used on jeepneys and sari-sari stores.

“It’s known already all over the world and so we capitalize on its success,” she told reporters. “We will continue to market the Philippines as fun all over the world, but we will also articulate that the Philippines has so much more to offer in addition to fun – we are honoring our culture, our history, our heritage, our people, our flavors, and all our other tourism offerings.” (PNA)

Photo Credit: https://www.youtube.com/@TourismPhilippines

Albay millennial’s ‘leap of faith’ yields sweet rewards, ilocos norte cattle industry sustains growth with php16 million aid, cebu city farmer gives out 20k kilos of el niño-affected tomatoes, albay showcases food, talents in ‘hapag ng pamana’ food festival, nfa gears up for purchase, drying of palay on wet harvest season, pbbm’s anti-poverty programs, efforts improving lives of filipinos, upland learners in leyte keep their cool in extreme heat, fisherfolk group earns additional income from bfar-assisted project, philippines eyes hosting loss, damage fund board to access climate finance, neda hopeful on philippines economic growth expansion in 2024, philippines cantela wins bangkok chess club challenger title, doha world cup: yulo bags gold, ruivivar books paris trip, abi marquez, tiktok star and culinary artist, lands nomination at 28th webby awards, 10 young ‘mathletes’ bag awards at world international math olympiad finals in china, eco-warriors help beat plastic pollution, first gen renews power deal with murata for 100% renewable energy supply, seawater off negros found with high fish biomass, coral cover, denr calls for collective action to reduce plastic wastes.

Apply for Job Openings Apply for Internships

Subscribe to Newsstand

User Agreement Privacy Policy Commenting & Moderating Policy Linking Policy

PAGEONE is a part of PAGEONE Online Network of PAGEONE Media®. PAGEONE Online Network is a powerful portfolio of websites that serving highly-engaged audience monthly. From young to adult men and women, our audience show an unparalleled commitment to our online platforms and content.

• COVID-19 Full Coverage
• Cover Stories
• Ulat Filipino
• Special Reports
• Personal Finance
• Other sports
• Pinoy Achievers
• Immigration Guide
• Science and Research
• Technology, Gadgets and Gaming
• Chika Minute
• Showbiz Abroad
• Family and Relationships
• Art and Culture
• Health and Wellness
• Shopping and Fashion
• Hobbies and Activities
• News Hardcore
• Walang Pasok
• Transportation
• Missing Persons
• Community Bulletin Board
• GMA Public Affairs
• State of the Nation
• Unang Balita
• Balitanghali
• News TV Live

DOT to continue using ‘Love the Philippines’ tourism slogan

The Department of Tourism (DOT) will maintain the new tourism slogan ''Love the Philippines'' despite the flak a promotional video of the campaign drew for the use of foreign stock footage, Tourism Secretary Christina Frasco said Wednesday.

Frasco made the confirmation in an ambush interview during the 2022 Philippine Tourism Satellite Accounts and Tourism Statistics Dissemination Forum, when asked if the DOT will keep on using the tourism slogan which was only launched last week on June 27 .

“I think that is evident,” she briefly answered the press.

Frasco also repeatedly mentioned the ''Love the Philippines'' in her speech, and the slogan logo was also displayed on the stage of the event.

DDB Philippines, the agency contracted for the launch of the campaign, on Sunday said there was an " unfortunate oversight " regarding the inclusion of non-original stock footage in an audiovisual presentation supposedly promoting the Philippines.

The DOT has ordered an investigation into the claims, which blogger Sass Sasot said contained at least five scenes shot in other countries: rice terraces in Bali, Indonesia; a fisherman throwing a net in Thailand; a passenger plane in Zurich, Switzerland; jumping dolphins; and a person driving a vehicle on sand dunes in Dubai, United Arab Emirates.

'Unsalvageable'

Senator Nancy Binay, meanwhile, urged the DOT to drop the "Love the Philippines" campaign which she described as "unsalvageable."

The Senate tourism committee chairperson made the statement as she noted that the latest Philippine tourism advertisement gaffe had already made headlines around the globe.

"Tourism is a sensitive market. Political unrest, negative media, and people's perceptions influence travelers' decisions. Dahil nga sa nangyari, headline na tayo sa buong mundo. Naging laughing stock na ang slogan, at masyado nang tinamaan ang campaign. Nakakalungkot dahil sa unang tapak pa lamang, imbes na umarangkada ay umatras tayo,” Binay said.

She added while it may look good on paper, the campaign was “ beaten and battered in the real world.”

"The DOT's enhanced campaign has lost the persuasion game. We all can sense the discombobulating algorithms which carry promotion-limiting consequences. The campaign has lost its redeeming value and has become unsalvageable—I hope the DOT is level-headed enough to accept this,” Binay said.

She added that the Senate is expecting the Tourism Department to be agile and move forward from failure.

“We don't want the slogan to become a national embarrassment and look like losers. Again, huwag nang ipilit. Hindi masama ang magkamali. LOVE was not meant to be. Let us all move on and just bring back the FUN to the Philippines," Binay said.

GMA News Online has sought comment from the DOT on Binay's statements but it has yet to reply as of posting time.

The DOT has since  terminated its contract with DDB Philippines — the advertising firm behind the said tourism campaign — over the controversy.

In her report, Frasco said that in 2022, the shared Tourism Direct Gross Value Added (TDGVA) to the Philippine economy was estimated to be at 6.2%, amounting to P1.38 trillion. This was higher by 36.9% compared to the P1 trillion in 2021.

The employment in tourism characteristic industries was also estimated at 5.35 million in 2022, higher by 9.3% compared to the 4.90 million in the previous year, she added.  —KG/ VAL, GMA Integrated News

Increased tourist exchanges eyed as Philippines, Qatar expand tourism ties

The Department of Tourism (DOT) is expecting increased tourist exchanges between the Philippines and Qatar as the two countries renewed their Memorandum of Understanding (MOU) on Monday, April 22.

During the state visit of the Qatar Amir to the Philippines, Tourism Secretary Christina Garcia Frasco and State Minister for Foreign Affairs H.E. Soltan bin Saad Al-Muraikhi signed the Memorandum of Understanding (MOU) at the Malacañang Palace, in the presence of President Marcos and Qatar Amir HH Sheikh Tamim bin Hamad Al-Thani, as one of the agreements exchanged.

“Fortifying tourism cooperation between the Philippines and Qatar by way of signing this Memorandum of Cooperation forges a stronger partnership for increased tourism exchanges between our nations,” Frasco said in a statement.

According to the MOU, the Philippines and Qatar have committed to collaboratively fostering tourist inflows into both nations, enhancing cooperation among travel and tourism agencies, and other entities to bolster tourist exchanges and promotions. Additionally, they aim to establish conducive conditions for the movement and communication of visiting tourists.

The DOT said it also solidifies the shared commitment of both countries to stimulate tourism investments and facilitate the exchange of organizational expertise, knowledge, statistics, and best practices. As such, it outlines plans to facilitate familiarization visits for media and tourism experts and to enhance the skills of tourism operators, employees, and specialists through seminars and specialized training sessions.

Regarding business events, the DOT said both countries have agreed to promote the holding of various business events including exhibitions and conferences attractive to tourists, promote cooperation between other relevant exhibitions and conferences, and organizing agencies; encourage the exchange of organizational experiences in the field of business events; encourage familiarization visits in the field of business; exchange legislations and regulations; and provide possible logistical support at the international level for hosting exhibitions and international conferences.

The tourism department said a joint working team between the Philippines and Qatar will be formed to undertake and set up the work program, execution, follow-up, and evaluation of the activities in line with the implementation of the provisions of the agreement.

Frasco described the MOU as a "significant step forward," unlocking the wealth of opportunities for growth as the two countries explore new avenues for collaboration, particularly in the aspects of tourism and business events.

Philippines’ renewed tourism collaboration with Qatar, she said, aligns with the country’s approved National Tourism Development Plan (NTDP) 2023-2028, where Meetings, Incentives, Conventions, and Exhibitions (MICE) is identified as a strategic tourism product essential in the actualization of our President’s vision for a tourism powerhouse in Asia.

“Aside from being blessed with natural wonders and rich cultural experiences, the Philippines is home to world-class MICE facilities, not to mention the country’s biggest strengths – our Filipino workers who are always willing to go the extra mile to extend warmth and hospitality to our guests. Cooperation in the field of tourism presents significant opportunities for Qatar and the Philippines to leverage each other's strengths and jointly expand our respective MICE offerings, contributing to our region's and globally recognized MICE offerings,” said Frasco.

The agency said it has been actively enhancing its Muslim-friendly and halal tourism offerings to align with the National Tourism Development Plan's goal of promoting diversified tourism products.

In June 2023, the Philippines received recognition as the Emerging Muslim-friendly Destination of the Year (Non-OIC) at the esteemed Halal in Travel Global Summit 2023.

Per the data of the DOT, the Philippines welcomed 10,438 visitors from Qatar in 2023. As of April 20, 2024, visitor arrivals for this year have already reached 3,784 from January to April.