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International tourism, number of arrivals - Poland

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Tourism in Poland

Tourist regions of poland, development of the tourism sector in poland from 1995 to 2021.

Origin of visitors

Revenues from tourism.

All data for Poland in detail

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Number of foreign tourists in Poland grows by more than 8%

In the first three quarters of 2019 our country was visited by 8.2% foreign tourists more than in the first nine months of 2018. The greatest growth rate was recorded in the South Korean market - 67.3%.  

Data covering the first three quarters of 2019 are highly promising. In the first nine months Poland was visited by 16.3 million tourists. According to forecasts for the whole year, 2019 was distinguished by a record-breaking number of tourists travelling to our country.

“We are especially glad to see the stable growth of the number of tourists from European Union member states, with particular emphasis on EU-15, that generate close to 57% of all foreign arrivals. The growth of 5.3% recorded in the first nine months of 2019 means that the number of tourists from the 15 countries increased by more than 460,000”, explains Andrzej Gut-Mostowy, Secretary of State at the Ministry of Economic Development.

Viewed from the perspective of the growth rate, Finland (8.6%) and United Kingdom (8.5%) lead the ranking. The 5% growth recorded by Germany, the largest market under analysis, is a particularly positive trend that translates into more than 250,000 arrivals. Still, the most optimistic growth-related data come from major overseas markets (US - 6.4%, Canada - 10.2%, South Korea - 67.3%, Japan - 7.5%, Australia - 11.8%).

“The growth noted by faraway markets is connected with, among other reasons, the dynamic expansion of the air route network operated by PLL LOT. We are talking about very important tourists, who on average stay more than 16 days in Poland and spend more than 5,500 PLN per person. Polish Tourism Organisation maintains an active presence in all of the discussed markets, with the exception of Australia. I would also like to draw attention to the number of tourists from China growing by more than 11% and the stabilization of the Israeli market. In the latter case, fewer flights did not affect the number of arrivals, which maintained a level similar to 2018”, analysed President of POT Robert Andrzejczyk .

* Including Hong Kong and Macau

Source: Ministry of Economic Development – Statistics Poland - National Bank of Poland

Polish Tourism Organisation Młynarska Str. 42 01-171 Warszawa.

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Travel & Tourism - Poland

• Poland's Travel & Tourism market is expected to experience a significant growth in revenue, with a projection of US$8,580.00m in 2024.
• It is anticipated that the market will exhibit an annual growth rate (CAGR 2024-2028) of 2.10%, resulting in a projected market volume of US$9,323.00m by the year 2028.
• The Package Holidays market is the largest in the market, with a projected market volume of US$5,854.00m in 2024.
• By 2028, the number of users in the Package Holidays market is expected to reach 8,620.00k users.
• The user penetration in this sector is projected to increase from 33.7% in 2024 to 36.1% by 2028.
• The average revenue per user (ARPU) is estimated to be US$632.30.
• In the Travel & Tourism market, it is predicted that 93% of the total revenue will be generated through online sales by 2028.
• In global comparison, United States is expected to generate the most revenue in the Travel & Tourism market, with a projected revenue of US$199bn in 2024.
• Despite the COVID-19 pandemic, Poland's domestic tourism sector has seen a significant increase in demand as Poles opt for staycations and explore their own country's natural beauty.

Key regions: Malaysia , Europe , Singapore , Vietnam , United States

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

The market consists of five further markets.

• The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
• The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
• The Hotels market includes stays in hotels and professionally run guest houses.
• The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
• The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

• Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

out-of-scope

• Business trips
• Other forms of trips (e.g. excursions, etc.)

Travel & Tourism

• Vacation Rentals
• Package Holidays
• Analyst Opinion

Poland's Travel & Tourism market is experiencing a surge in popularity, with more tourists flocking to explore its rich history, vibrant culture, and picturesque landscapes. Customer preferences: Tourists visiting Poland are increasingly seeking authentic cultural experiences, immersing themselves in the local traditions, cuisine, and historical sites. There is a growing interest in off-the-beaten-path destinations, allowing travelers to discover hidden gems and lesser-known attractions. Additionally, eco-friendly and sustainable tourism practices are becoming more important to visitors, with a focus on minimizing environmental impact and supporting local communities. Trends in the market: One notable trend in the Polish Travel & Tourism market is the rise of digital platforms and online booking services, making it easier for travelers to plan and customize their trips. The market is also seeing an increase in niche tourism segments, such as culinary tours, wellness retreats, and adventure travel. Furthermore, the growing popularity of budget airlines and affordable accommodation options has made Poland a more accessible destination for a wider range of travelers. Local special circumstances: Poland's unique blend of historical architecture, UNESCO World Heritage sites, and natural beauty sets it apart as a top tourist destination in Europe. The country's diverse offerings, including medieval castles, charming old towns, and scenic national parks, appeal to a broad spectrum of travelers. Additionally, Poland's rich cultural heritage, vibrant arts scene, and warm hospitality contribute to its appeal as a welcoming and engaging destination. Underlying macroeconomic factors: The steady economic growth in Poland, coupled with increasing disposable incomes and improved infrastructure, has contributed to the growth of the Travel & Tourism market. The government's efforts to promote the country as a tourist destination through marketing campaigns and investment in tourism infrastructure have also played a significant role in attracting visitors. Additionally, Poland's strategic location in Central Europe and its well-connected transportation network make it a convenient hub for travelers exploring the region.

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• Sales Channels
• Travel Behavior
• User Demographics
• Global Comparison
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Poland Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update

All the vital news, analysis, and commentary curated by our industry experts.

Published: March 05, 2024 Report Code: GDTT-SMI24-05-ST

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Table of Contents

Poland source tourism report overview.

The total outbound trips in Poland was 17.45 million in 2023 and it is projected to grow at a CAGR of more than 7% from 2023 to 2027. The Poland source tourism market research report provides an in-depth analysis of source markets and infrastructure developments. The report also offers an in-depth understanding of the Poland source tourism market dynamics through opportunities and challenges analysis. Furthermore, a comprehensive analysis of the types of travelers will help in understanding the propensity of the demand side.

Poland Source Tourism Market Dynamics

Poland, like any other country, saw a major impact on the travel sector due to COVID-19.  Domestic travel accounts for around 75% of Poland’s tourism travel, while international trips account for 25% in 2023. This rise in Polish travel is a sign of a more thorough COVID-19 recovery. Travel for leisure is the primary reason for both domestic and international travel, with business and VFR travel following closely behind. These tourism kinds are very popular with Polish visitors, and there are plenty of opportunities for them in nearby European destinations. For example, the UK, Germany, and Italy were the top destinations for Polish tourists traveling abroad in 2023.

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Poland Source Tourism Market Segmentation by Segments

Domestic tourism led the market in 2023

The key segments included in the Poland source tourism sector are domestic tourism and outbound tourism. Poland’s domestic travel witnessed a noticeable recovery in 2022 post the pandemic, and the growth continued until 2023. Domestic travel has stayed relatively consistent in popularity despite changes in Poland’s external environment, with the most popular regions being Poludniowy and Pólnocny. Additionally, like many European destinations, Polish travelers are also more likely to travel during the summer months of June, July, and August.

Poland Source Tourism Market Analysis by Segments, 2023 (%)

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Poland Source Tourism Market Segmentation by Types

Sun and beach holidays were the most preferred holiday type in the Poland source tourism market in 2021

A few of the common tourism types in the Poland tourism market include sun and beach, visiting friends or family (VFR), gastronomical holidays, city breaks, culture, and adventure/sport, among others. The sun and beach vacation type held the highest market share by the tourism types, followed by city break in 2021.

Another popular holiday category among Polish travelers is adventure and sport-related vacations. These are substantially more popular with Polish visitors than the global average. Poland is a great place to go on adventure holidays like skiing, kayaking, and hiking because it has a lot of natural landmarks.

Poland Source Tourism Market Analysis by Tourism Types, 2021 (%)

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Poland Source Tourism - Opportunities and Challenges

With growing digitalization many sectors across the travel and tourism industry have adopted to many technological advancements. There has been an increase in usage of social media, particularly during the pandemic. The younger generation are more influenced by social media, therefore many businesses target them with their online campaigns.

Moreover, given Poland’s geographic location, domestic trips should be the focus in the short term. It is easily accessible as a “ready-made” tourist destination and has excellent transportation connections to its neighboring nations. Additionally, it offers a wide range of tourism activities, including beach and sun vacations, adventure/sports vacations, cultural tours, and heritage sites—all of which are popular with Polish travelers.

Buy the Full Report for More Opportunities and Challenges Analysis of the Poland Source Tourism Market

This report is part of GlobalData’s Source Market Insights Series. It provides an in-depth analysis of traveler flows, spending patterns, and main destination markets. The report also covers current and future opportunities for tourism businesses seeking to tap into the Poland outbound travel market.

Key Highlights

Exceeding the global average, recommendations from friends and family are key factors motivating where Polish tourists go on holiday. According to GlobalData’s Q3 2021 Consumer Survey, 51% of Polish respondents consider recommendations by family and friends when deciding holiday destinations, whereas the global average response is 47%.

Reasons to Buy

The report explores the different profiles of Polish tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market. The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.

Frequently asked questions

Sun and beach holidays were the most preferred holiday type in Poland in 2021.

A few of the common tourism types in the Poland tourism market include sun and beach, visiting friends or family (VFR), gastronomical holidays, city breaks, culture, and adventure/sport, among others.

Domestic tourism led the Poland source tourism market in 2023.

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Hong kong tourism board, volleyball nations league hong kong 2024.

This year’s Volleyball Nations League Hong Kong is the final opportunity for teams including China to secure their qualifications to the Paris Olympics. The six-day competitions will feature eight national teams, including China, Turkey, Brazil, Poland, Dominic Republic, Germany, Thailand and Bulgaria.

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Ukrainian men abroad: share your views on Poland and Lithuania’s statements on conscription

After Poland and Lithuania said they are prepared to help Ukrainian authorities return men subject to military conscription, we want to hear how you feel about it

Poland and Lithuania have pledged to help Ukrainian authorities repatriate men subject to the military draft after Kyiv announced it is ending consular services for such men who are abroad.

We would like to speak with Ukrainian men living abroad about their views on this development. Whether you left Ukraine following Russia’s full-scale invasion or years before that, we want to hear how you feel about the statements and Kyiv’s suspension of consular services for émigrés.

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Poland Tourism Revenue

• Poland's Tourism Revenue reached 8 USD bn in Dec 2020, compared with 16 USD bn in the previous year
• Poland's Tourism Revenue data is updated yearly, available from Dec 1995 to Dec 2020
• The data reached an all-time high of 15,712 USD mn in Dec 2019 and a record low of 4,733 USD mn in Dec 2003

View Poland's Tourism Revenue from 1995 to 2020 in the chart:

What was Poland's Tourism Revenue in 2020?

Poland's Tourism Revenue reached 8 USD bn in Dec 2020, compared with 16 USD bn in the previous year See the table below for more data.

Tourism Revenue by Country Comparison

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Elon Musk makes surprise visit to Beijing as Tesla's China-made cars pass data security rules

BEIJING — Local Chinese authorities have removed restrictions on  Tesla  cars after the company’s China-made vehicles passed the country’s data security requirements, the automaker said Sunday.

The breakthrough came as Tesla CEO  Elon Musk  arrived in Beijing for an unexpected meeting with Chinese Premier Li Qiang , amid the first major auto show in the city in four years.

Although Tesla’s electric cars are some of the  most popular vehicles in China , they have  reportedly been banned from some government-related properties  due to concerns about what data the U.S.-based automaker can collect.

More from CNBC

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Tesla’s news release did not specify which local authorities had removed restrictions on the cars. The Biden administration earlier this year  announced an investigation into whether imported cars from China pose national security risks  due to their ability to potentially collect data about the U.S. and send it back to China.

Tesla’s vehicles were not the only ones that passed the data security rules.

In addition to Tesla’s Model 3 and Model Y, several new energy vehicles from BYD, Lotus, Nezha, Li Auto and Nio passed China’s data security requirements, the China Association of Automobile Manufacturers and the National Computer Network Emergency Response Technical Team/Coordination Center of China said Sunday.

The new data security requirements for “connected vehicles” were released in November and cover cars released in 2022 and 2023 which automakers voluntarily submit for inspection, the center said.

The rules test for whether the cars anonymize facial recognition data outside the vehicle, default to not collecting cockpit data, process that data inside the car and prominently notify users of personal information processing. Tesla was included in the first batch of automakers that met the data compliance requirements.

Tesla said in its news release that it localized data storage in 2021 at its Shanghai data center, and passed the ISO 27001 international standard for information security after a review by third-party auditors.

Musk’s visit to China on Sunday also raised expectations that Tesla’s driver-assist software Full Self Driving would soon be available in the country.

However, JL Warren Capital CEO and Head of Research  Junheng Li said on X  that the rollout of a “supervised” version of FSD in China is “extremely unlikely.”

She pointed to challenges for Tesla to support local operation of the software as a foreign entity in China. Li said there’s “no strategic value” for Beijing to support FSD’s domestic rollout when there are many high-quality local alternatives, such as Xpeng’s  driver-assist software .

Premier Li visited Xpeng and other companies at the Beijing auto show on Sunday, and called for innovation and demand to drive production,  according to state media .

Tesla is not exhibiting at this year’s auto show, as has been the case since a protester stood on one of its cars during the  auto show in Shanghai in 2021 . The show alternates between Beijing and Shanghai on an annual basis, and wasn’t held in 2022 due to the Covid-19 pandemic.

Evelyn Cheng is a senior correspondent with CNBC.

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