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14 Top-Rated Things to Do in Regina, SK

Written by Michael Law Updated Dec 28, 2023 We may earn a commission from affiliate links ( )

Nicknamed the Queen City, Regina is Saskatchewan's capital city. Although it is perhaps not on most people's radar of places to visit, the city will surprise you with its friendly citizens, abundant green spaces, and an impressive number of things to do.

The city center is dominated by Wascana Lake , and many of the key tourist attractions are located nearby. Spend an afternoon walking from place to place or join the throngs of active, outdoorsy Reginians walking, biking, and strolling the extensive trail system.

The city has undertaken several revitalization projects and done an excellent job of re-energizing the downtown core. If you find yourself there on a summer weekend, be sure to swing by the farmers market on Saturday morning at City Square park.

For more ideas, see our complete guide to the best things to do in Regina.

1. RCMP Heritage Centre

2. provincial legislative building, 3. wascana park, 4. royal saskatchewan museum, 5. saskatchewan science centre, 6. mackenzie art gallery, 7. government house, 8. warehouse district, 9. regina floral conservatory, 10. stone hall castle, 11. regina farmers' market, 12. mosaic stadium, 13. regina climbing center, 14. regina globe theatre, where to stay in regina for sightseeing, map of things to do in regina, sk, regina - climate chart.

RCMP Heritage Centre

A visit to the RCMP Heritage Centre is one of the top things to do in Regina. Housed in an impressive modern building, the center provides an overview of the history of Canada's first police force.

Displays and information tell a fascinating story of the force, starting from its inception in 1873 as the North-West Mounted Police . Six exhibits deal with the history of the force and how it has evolved through the years to the modern-day crime fighting group of today.

In addition, two interactive displays offer hands-on entertainment. These include a driving simulator where you'll get behind the wheel of a police car and try your hand at tracking down crime. The second uses augmented reality to put a Sargent Major in the same room as he watches you organize your dorm room for inspection.

A visit here can be easily combined with a quick stop at Government House, just down the street.

Address: 5907 Dewdney Ave, Regina, Saskatchewan

Official site: https://rcmphc.com /

Provincial Legislative Building

The Saskatchewan Provincial Legislative building occupies a stunning setting, with gardens leading into Wascana Park. It is perhaps one of the most beautifully situated legislative buildings in Canada, on par with those in Victoria, British Columbia.

Construction started in 1908 and was finished four years later in 1912. The building is clad in Tyndall limestone that glows in the afternoon sun. The building enjoys special status and has been a National Historic Site of Canada since 2005.

In front and leading down to Wascana Lake are the Queen Elizabeth II gardens , featuring the queen on her favorite horse in 1969.

Address: 2405 Legislative Drive, Regina, Saskatchewan

Official site: https://www.legassembly.sk.ca/visitors/

Bridge in Wascana Park

Wascana Park is Regina's signature park. Extensive walking and biking trails wind their way around 120-acre Wascana Lake. This extensive green space is in the heart of the city, and a visit here can be combined with stops at the Royal Saskatchewan Museum, Science Center, Legislative Building, or MacKenzie Art Gallery.

Surrounding the lake are large areas of trees and wide-open lawns, just perfect for tossing a football or having a picnic at one of the 70 sites. Public barbecues are available for use at no charge. The walking/biking trail system is extensive, and if you need a break to rest your legs, benches are strategically placed at scenic spots.

Several fun family things to do in Wascana Park include taking a ferry boat ride around the lake, renting canoes or kayaks, riding a Segway, or strolling through the Habitat Conservation Area . If the kids need to burn off some energy, swing by any one of the four playgrounds.

Royal Saskatchewan Museum

The Royal Saskatchewan Museum is located a short distance from downtown and is a perfect way to spend an afternoon with the family. The museum has five major galleries: Life Sciences, First Nations, Earth Sciences, Megamunch, and a gallery area for traveling exhibits.

Within the Life Sciences gallery, you'll find three sections that deal with the province as a whole, how the province fits into the global environment, and how humans have impacted the natural features of the province. The First Nations gallery deals with their history, past, and present.

In the Earth Sciences gallery, you'll find Scotty, which the museum claims is "the most massive tyrannosaurus rex in the world." Other displays in this gallery include giant reptiles and other dinosaurs, along with animals that flourished after the demise of the dinosaurs.

The most interactive gallery is called Megamunch , home to a robotic dinosaur that will be sure to delight the younger members of your group.

The Royal Saskatchewan Museum also has another location in Eastend. This location has multiple dinosaur skeletons; displays on the Cretaceous period; and pieces of a meteorite that landed near Buzzard Coulee in November, 2008.

Address: 2445 Albert Street, Regina, Saskatchewan

Official site: https://www.royalsaskmuseum.ca/

Saskatchewan Science Centre

Housed in a beautiful old building that fuses old and new, the Saskatchewan Science Centre is a must-visit when in town, especially if you have kids.

The center has five signature exhibits covering all manner of interesting things. The Richardson Ag-Grow-Land exhibit covers all aspects of farming and has an interactive display that lets you crawl to the top of a grain elevator.

The Building Connections exhibit examines the construction of homes and features an interactive display that actually allows you to build a home. Another fun exhibit is Mapping Mayhem, where you can move buildings around on a giant map on the floor.

Wild Saskatchewan covers aspects of the environmental situation presently in Saskatchewan and poses questions about the future. Critter Cave houses a collection of bats; the Science of Hockey provides an analytical view of Canada's favorite game plus allows you to take shots at a virtual goalie.

Outside of the building and free to use, is the Ukrainian Science Park. This playground incorporates elements of science into play.

Address: 2903 Powerhouse Avenue, Regina, Saskatchewan

Official site: https://www.sasksciencecentre.com/

MacKenzie Art Gallery

The MacKenzie Art Gallery has the distinction of being Saskatchewan's oldest public art gallery.

The gallery is proud of their diverse and extensive collection and promote it with the phrase: "5,000 Years of Culture" and "5,000 Works of Art." The gallery is especially well known for its indigenous artwork, known as the Kamplemarcher Collection.

The MacKenzie Art Gallery has a well-regarded café on the premises called Craft Services. Located throughout the café are the eclectic works of Bill Burns.

The gallery is located near the Science Centre, and the two can be easily combined for a pleasant afternoon of learning and culture.

Address: 3475 Albert Street, Regina, Saskatchewan

Official site: https://mackenzie.art/

Government House

Government House is set on grounds with century-old mature trees and extensive flower gardens. Also on the same property is the Lieutenant Governor's home . Admission is free .

The building is one of the oldest in the province and dates from 1891. It is a brick building in the Italianate style with a circular drive out front. In the early days of the province, it was the main place for society events.

Inside are five exhibits and galleries, including the Amédée Forget Museum, the J.E.N. Wiebe Interpretive Centre, the QEII Art Gallery, the Once Upon a Time Room, and the Sylvia Fedoruk Conservatory.

Outside are the Edwardian Gardens with beautifully arranged annuals, including an amazing assortment of over 5,700 tulips.

Address: 4607 Dewdney Avenue, Regina, Saskatchewan

Official site: http://governmenthousesk.ca/

Warehouse District

Regina has been at the crossroads of commerce in the prairies for well over a century. The result of this is a wonderful collection of restored historical buildings near downtown. An up-and-coming trendy area of the city, it is the place to be and be seen on weekend evenings.

Housed in these buildings are over 600 businesses. These include restaurants, shops, and other interesting retail offerings , including vintage clothing stores, home decor shops, and one-of-a-kind establishments. Most stores are locally owned and are found only in Regina.

Address: Between Albert Street and Winnipeg Street and 4th Ave and the railyards.

Official site: https://www.warehousedistrict.ca/

Regina Floral Conservatory

A bit off the beaten track, the Regina Floral Conservatory is not the easiest spot to find. Housed in a nondescript building tucked in behind a city services building, the Regina Floral Center doesn't look particularly intriguing from the outside.

However, it's inside where the interesting things grow. The permanent collection includes trees from around the world, colorful blooming plants, and succulents. The plants are rotated on a regular basis, ensuring that throughout the year six different displays are available for viewing.

There's nothing quite like stepping into a warm, humid, sunny building in the depths of a Regina winter, so if you need a hit of the tropics, swing by this free attraction .

Address: 1450B 4th Avenue, Regina, Saskatchewan

Official site: https://reginafloralconservatory.ca/

Stone Hill Castle

A short stroll from the Royal Saskatchewan Museum, Stone Hall Castle is one of Regina's more unique attractions. The story behind the construction of the house, which dates from 1926, relates back to a tornado that devastated downtown Regina in 1912. The home was built to withstand the fiercest storms the Prairies could throw at it. It even has a bomb shelter in the basement.

The interior is dark, with stone walls and dark wood ceilings. The masonry work is spectacular, with interior balconies, enormous fireplaces, and a stone hot tub. Be sure to check out the ornate four-poster hand-carved bed in the master bedroom.

Address: 2210 College Avenue, Regina, Saskatchewan

Official site: http://www.stonehallcastle.com/

Each Saturday throughout the summer and fall , Regina Farmers' Market takes place in the heart of downtown. Considering Saskatchewan is the breadbasket of Canada, there's no better place to get the freshest produce.

Street vendors set up at City Square Plaza along 12th street. If you are unsure of the location, just head for the Mosaic Tower, Regina's tallest building. Vendors sell all types of fresh and preserved foods, including baked goods, local honey, candy, and beverages.

Also on-site are food trucks should you work up an appetite. Picnic tables are nearby in City Square.

Official site: https://reginafarmersmarket.ca/

Mosaic Stadium

Fans of Canadian Football are passionate about their home team, and Regina is no exception. In fact, the fans of the Saskatchewan Roughriders are some of the best examples of hometown pride.

If you find yourself in Regina during the season, which runs from June until October, when the Roughriders are playing at Mosaic Stadium, it's imperative that you attend a game. You'll be surrounded by some of the friendliest folks on the planet, cheering on a team that over the years has both disappointed and thrilled its fanbase.

Don't worry if you don't know the rules or what's going on, just the feeling of being at the game is an experience you'll not soon forget.

Tickets are surprisingly affordable and easy to come by, unless it's getting near playoff time, then they become pretty scarce. The stadium itself is modern, and one of the best in Canada to not only see games but concerts and other major events.

Address: 1700 Elphinstone Street, Regina, Saskatchewan

Official site: https://www.evrazplace.com/facilities/mosaic-stadium

Climbing on an indoor climbing wall

As you drive across the endless flat lands of Saskatchewan, the furthest thing from your mind is probably mountain climbing; however, you may be pleasantly surprised that this endeavor is easily available in Regina.

The Regina Climbing Center has a variety of man-made climbing walls that are suitable for all ages. An ideal family thing to do while in town, these walls will provide hours of entertainment and are an ideal way to burn off some of the youthful energy of the younger set.

Day passes are available for climbing slots Tuesday through Friday. All first-timers are taught safety procedures and then watched over by certified climbing instructors.

Address: 606 B Solomon Cres, Regina, Saskatchewan

Official site: https://climbingcentre.ca/

The cultural heartbeat of Regina finds its home at the Globe Theatre. It's housed in the historical Prince Edward Building dating from 1909. There's no better place in town to see a play, musical performance, or comedy routine. Almost every seat has unobstructed views of the stage.

A regular rotation of shows find their way onto the Globe's stage; some are local, many are from out of province or even international.

The theater is undergoing a major renovation that will see its aging infrastructure replaced and repaired to a level required by today's bylaws. Until the renovations are complete, shows are taking place around the city at different venues. Location information is available online.

Luxury Hotels:

  • For a taste of history, consider staying at The Hotel Saskatchewan, Autograph Collection . Originally a Canadian Pacific Railway Hotel dating from 1927, this posh hotel offers a variety of rooms, many of which overlook Victoria Park.
  • For something a little more modern, just a few blocks away is the Delta Hotels by Marriott Regina with an indoor pool.
  • Also nearby is the Double Tree by Hilton Hotel & Conference Center Regina , with rooms on the upper floors featuring good views of Wascana Park.

Mid-Range Hotels:

  • For those looking for a bit more space and kitchen facilities, the Residence Inn by Marriott Regina is a good option. The hotel is one of the most recent additions to the accommodation scene in town.
  • If you have young kids or are young at heart, the Best Western Plus Eastgate Inn & Suites , with its waterslide and other fun water features, can't be beat.
  • Offering larger than average sized rooms, the Comfort Suites Regina offers good value in a convenient location.

Budget Hotels:

  • If you need to be near the airport, consider the Days Inn by Wyndham Regina Airport West.
  • The recently renovated Super 8 by Wyndham Regina is another good choice if you're on a budget.

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It’s no joke anymore: Tourism Regina is now Experience Regina

John Cairns

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The band Zayd performs the Experience Regina song in a video released Thursday as part of the organization’s rebrand.

REGINA - A major rebrand has come to Tourism Regina, and it’s based on reviving an old song that had gone viral years ago.

“Tourism Regina is no more. As of today, we are... Experience Regina! Our City has been living this brand for a while now, and we thought it was time to own it,” read the Twitter post from the rebranded Experience Regina.

The organization also posted a video featuring the band Zayd, and musical artists Melodna and DJ Tolley T, singing and rapping to the Experience Regina song.

The Experience Regina song and slogan is actually based on a parody posted to YouTube in 2008 meant to poke fun at tourism videos in general.

The song was then rediscovered years later by Jay Onrait and Dan O’Toole of TSN who played it on the air. The song went viral, and it even led to the Regina Pats holding an Experience Regina night with Jay and Dan showing up at the game. 

The song also was featured on the Tonight Show Starring Jimmy Fallon, with Fallon playing the song on the air to uproarious laughter from the audience -- and from fellow cast members -- as part of his segment called "Do Not Play," featuring actual "bad" songs that you can't get out of your head.

In hinting at a rebrand earlier this week, Tourism Regina explained the rationale for officially adopting the slogan as their new name:

“Let's push the narrative; the same old is boring. Our city is changing, and that means we need to adapt.”

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TRAVELLER INFO

​Summer Visitor Information Kiosk , Wascana Place, 2900 Wascana Dr, open May 15 to Aug 31,​​​ daily 9 a.m. – 5:30 p.m.  Regina Downtown Welcome Services Pavilion ​, corner of 12th Ave and Lorne St, open May 16 to Aug 31, Mon to Fri 9 a.m. - 4 p.m., Sat 9 a.m. - 1 p.m.​

306-510-1510

Email: [email protected]

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Regina, Saskatchewan's capital city, is a unique blend - home to a 100-year-old symphony orchestra and the nation's most passionate sporting enthusiasts. From our serene park created at the heart of the city to exhilarating events and festivals to fascinating museums, galleries, heritage and science centres - Regina offers memorable experiences for all.

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Tourism Regina Gears Up for Tourism Week With More Ways Than Ever to Enjoy the City

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FOR IMMEDIATE RELEASE

(Regina SK) With temperatures rising and flowers blooming, Canada’s tourism sector is getting ready for a busy, safe travel season in 2022. Through Tourism Week in Canada (May 29-June 4), the Tourism Industry Association of Canada (TIAC) is recognizing the importance of the industry and the resilience of its workers by calling on all Canadians to TRAVEL NOW – for work, life, and play! Tourism Regina is doing its part to support tourism week here at home.

“This summer promises to be the most fun yet, and we want to make sure visitors and residents alike know that there’s always something to do in Regina,” said Chelsea Galloway, Chief Visitor and Tourism Officer at Tourism Regina. “Whether you’re looking for family activities, a concert or sporting event, or a night on the town, Regina has amazing things to offer, and we’re inviting everyone to get out and enjoy them!”

To mark Tourism Week, and to get summer kicked off right, Tourism Regina has been working on new projects and initiatives designed to keep everyone in the know about what’s happening in Regina:

  • A dynamic new website provides an immersive, expansive and easy-to-use platform for users to learn what to do, where to go and how to get there in Regina. Check out tourismregina.com .
  • With 57 Digital Guides created, including 36 currently active, visitors and residents can easily explore local eats, attractions, and destinations. The guides first launched during Tourism Week last year and have proven to be highly successful, with more than 15,000 views since launch, fueling an 87% increase in overall website visits. Recent guides include “After Convention Hours” for event attendees and “Hang With the Locals,” which provides the inside scoop from residents on Regina’s hidden gems. Visit tourismregina.com/guides for more information.
  • Tourism Regina is launching the first ever digital Attractions Pass, a digital passport featuring 13 local attractions, showcasing the best of Regina in an easy, mobile-friendly way. There are two ways to participate: The YQR Family Fun Attractions pass allows you to entertain the whole family. The See YQR (19+) allows you to take a friend and start your 19+ YQR adventure.

Just grab your phone, head to a featured attraction, and check-in on the Attractions Pass Digital Passport! Checking in to all the stops and you could win a prize! Attractions Pass is active from May 9 to August 31. Visit tourismregina.com/explore/attractions-pass for more information.

“As we begin to see a growing appetite for in-person experiences, we couldn’t be more excited to welcome visitors back to the gallery,” said Allison Weed, Communications Manager at MacKenzie Art Gallery. “This new mobile pass is a great way to re-engage our audiences and enhance our visitor experience while supporting and promoting our tourism partners”.

  • The Hop Circuit is hopping again. Now is the perfect time to get friends together for sunshine and pints on the patios of Regina’s most popular craft breweries. Participating breweries include Bushwakker, Malty Mational, Rebellion Brewing, District Brewing, Warehouse Brewing and Pile o’ Bones Brewing. Beer fans can walk, cycle or use a designated driver across the Warehouse District and downtown Regina.

The circuit runs from May 23 to September 5. This year it’s easier than ever! Just grab a phone, go to a participating brewery, order a beverage, and check in on the Hop Circuit Digital Passport. Once a customer has checked in at each location, they can take home a collectible, limited-edition glass. Visit tourismregina.com/explore/hop-circuit for more information.

  • Tourism Regina’s fully digital YQReady Training program is up and running. YQReady was established to help educate frontline workers within the tourism and hospitality sector in the city of Regina, providing the basics on things to see and do in and around Regina. To register and take the course, visit https://stec.skillbuilder.co/catalog/yqready-online .

Visitors and residents are encouraged to check out Tourism Regina’s website and social media pages to stay in the loop on the latest and greatest in Regina.

About Tourism Regina

Tourism Regina is the official destination marketing organization representing Regina and region. It works in collaboration with the Greater Regina Area’s tourism sector and industry partners to promote and enhance Regina as a destination experience. It also encourages the growth of the region’s tourism industry through the retention and development of attractions. Tourism Regina works to attract visitors and residents to explore Regina’s leisure, business and special event opportunities, which in turn generate hundreds of millions of dollars for the regional economy.

For more information, contact:

Chris Bonk Senior Director, Marketing and Communications Economic Development Regina, Tourism Regina 306-565-6388

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  • Economic Development Regina 2201 11th Ave Regina, SK, S4P 0J8
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In the spirit of reconciliation

This land is Treaty 4 Territory—the ancestral lands of the Cree, Saulteaux, Dakota, Lakota, Nakoda and homeland of the MĂ©tis. We acknowledge the harms of the past and are committed to moving forward in the spirit of reconciliation and gratitude—respecting and honouring the treaties that were made on all territories.

Economic Development Regina is advancing the Calls to Action to foster economic prosperity  f or all in the Greater Regina Area. We are committed to celebrating the  culture, values, and language  of Indigenous peoples to preserve the spirit and intent of Treaty 4.

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Experience Regina campaign leaves public confused

Experience Regina campaign leaves public confused

(Experience Regina/Facebook)

It has been four days since Tourism Regina rebranded to Experience Regina, and its marketing campaign to attract tourism to the city hasn’t exactly resonated with people like the agency thought it would.

Over the weekend, many people online called some of the slogans offensive and sexist.

Some of those slogans included a contest called “Show us your Regina” and “The city that rhymes with fun.”

On Monday, Experience Regina CEO Tim Reid apologized after online backlash .

Speaking with people on the streets of Regina on Monday, many were confused by the marketing campaign.

“I kind of get it — they’re trying to make it funny — but at the same time it’s a super-tired joke,” Cassandra Potts said when asked what she thought about the Experience Regina rebrand and slogans.

Her friend Salieena Harvey agreed.

“I think it’s a well-played-out joke, honestly,” she said. “I don’t think they should’ve made merch(andise) about it because you’re supposed to actually support a city and not just make a meme out of it.”

Both felt the slogans don’t exactly help Regina’s cause when it comes to changing the opinion about what outsiders think about the city.

Cheyenne Ysaguirre was also confused by the slogans.

“I just saw it and thought it was hilarious,” she said. “They could’ve chose a different name.”

But she thinks overall, Experience Regina got its message through to the public.

“I think it really got the attention that they wanted it to get, so hopefully they’ll have people coming in and experiencing Regina,” she added.

She told two people at work about Experience Regina and its campaign Monday morning and says her colleagues laughed at it.

Jill Straker said she didn’t have any problems with it.

“I think it’s kind of tongue in cheek; it’s kind of fun,” Straker said. “I think some people have taken it out of context and (it’s supposed to be) more of a fun thing.”

She didn’t find it offensive.

“For me it’s a fun thing. People just have to take it with a grain of salt and just roll with it. That’s kind of my opinion,” she explained. “There’s worst things people could be worried about in life, so for this to kind of blow up and how public it’s been I think has been a bit kind of crazy.”

The City of Regina has yet to comment publicly on the online outrage from over the weekend, but one city councillor did respond to the controversy.

Coun. Cheryl Stadnichuk said she had no notice of the campaign slogans and she would not have approved them if she had seen them.

“It was not presented in an official way. We had no say in it. I was not aware of it. Once Experience Regina was launched, I was aware of that name change (from Tourism Regina) and that was all,” she said.

According to Stadnichuk, those who are responsible for the campaign and the messaging must provide an explanation to city council.

“We need more than an apology. I would like to know how this happened, who was involved in the decision-making and I think we need some other measure to ensure something like this never happens again,” she said.

Stadnichuk said there needs to be assurance to the public it won’t happen again. She believes the slogans are sending the wrong message.

“I spoke to a gentleman today who travels a lot and he used to defend the city wherever he went because he loved Regina. He said now he won’t be able to do that; he won’t be able to defend Regina with this kind of messaging,” Stadnichuk said.

She added when we’re trying to talk about consent and respect for people in an inclusive city, this kind of messaging does not do that.

“At the very least it makes women uncomfortable and I would say the majority goes beyond not feeling comfortable, it makes them angry and they feel like their bodies are being sexualized,” Stadnichuk explained.

She called this campaign a major fail.

“I’m extremely disappointed that this happened and I really hope that we can find a way to get some public respect back,” Stadnichuk said.

— With files from 980 CJME’s Lindsay Newman

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Ticket Punched as Blades defeat Raiders to advance to round 2

Saskatchewan's capital city leans into 'Experience Regina'

Tourism regina is now experience regina, a phrase from a viral song repopularized by jimmy fallon.

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Experience Regina — it's a phrase that has been used to make fun of Saskatchewan's capital city for years.

Regina's name sounding similar to a word for genitalia helped a song about the city go viral. Now the city that rhymes with fun is attempting to own the joke, making the name of the song the new name of Regina's tourism organization.

"It is an opportunity. When you travel globally and people talk about it, there's a moment of 'What's the city called again?'" said Tim Reid, CEO of Experience Regina.

"It just is what it is, so don't shy away from it. It is the city's name and we should be proud of it."

  • Jimmy Fallon tempted to 'Experience Regina' as online campaign heats up

The rebrand for the the organization previously known as Tourism Regina was unveiled on Thursday.

Reid and Mayor Sandra Masters were joined by Randy Boissonnault, the federal minister of tourism, as they premiered a music video covering a song that popularized the phrase "Experience Regina."

The original video was uploaded to YouTube in 2008 and has been watched nearly 700,000 times in the 14 years since.

Melody and Tim, the pseudonyms of two Americans, created the song after one of them took a road trip across Canada in 2008, according to the Regina Leader-Post .

Full of synths along with a hypnotic off-key singer, and featuring footage of various locations around Regina, the video went viral.

It saw a new wave of popularity in 2018 after Jimmy Fallon played the song on  The Tonight Show, prompting laughs from Fallon's co-host, members of his band and its audience.

  • Jimmy Fallon plays Experience Regina song on air, jokes about pronunciation

While its use brought attention to the song, even nabbing Fallon an invite to visit the city from then mayor Michael Fougere, the city didn't seize the opportunity at the time.

One of the companies that did was Rebellion Brewing.

The Regina microbrewery has been making merchandise with the slogan since it took off on Fallon. 

"When something kind of just happens like that, you need to jump on it and run with it. So that's what we did," said Mark Heise, owner of Rebellion Brewing. 

The decision has paid off.

The company's T-shirts with the slogan are shipped across the globe. Although Heise has stopped keeping track of how many they've sold, he knows it's been one of their most popular products.

"It's famous everywhere I travel. People want our stuff. They want the shirt off my back. There's something to it," he said. 

While the song is an earworm, the rebrand for Regina's tourism organization has received its fair share of criticism on social media. 

Some people have pointed out the joke is a little off-colour, while others are calling it low-brow humour. 

A man in a suit sits in an office.

Reid said that's unavoidable. 

"I think that that affiliation will always be an undertone that we face," he said, urging the public to be proud of the city's name no matter what. 

"For those that want to have a moment of humour with it, that's not a bad thing. Embrace it. We're not changing the name of the city of Regina anytime soon." 

He said the new slogan will be available to anyone who wants to use it, and if they want Experience Regina's help it will be more than happy to lend a hand. 

  • How the 'I Love Regina' sign was quietly removed from city hall

Heise understands that some people don't like how the slogan can be interpreted as poking fun at Regina residents, but he said it's not making fun of individuals.

It's something everyone is laughing along with. 

"It's incredible branding and marketing," Heise said. "You couldn't create this yourself."

ABOUT THE AUTHOR

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Alexander Quon is a reporter with CBC Saskatchewan based in Regina. After working in Atlantic Canada for four years he's happy to be back in his home province. He has previously worked with the CBC News investigative unit in Nova Scotia and Global News in Halifax. Alexander specializes in data-reporting, COVID-19 and municipal political coverage. He can be reached at: [email protected].

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Tourism Regina

Have questions? Let our visitor experience experts guide you in the right direction!

Saskatchewan visitor guide.

Click here to access the 2023 Saskatchewan Visitor Guide.

Regina Visitor Map

for the 2024 visitor map.

Regina Transit and Road Map

Click Here to view to 2023 detailed road map.

Map of Saskatchewan

Access the 2021-2023 print map here . Printed highway maps are also available by contacting a Tourism Saskatchewan travel expert .

Need specific information? Please contact our team:

[email protected]

306-510-1510

Office Hours

Monday-Friday, 8:00am to 4:30pm CST (Closed from 12:00-1:00pm)

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Here & Now

  • Tourism Regina

In the spirit of reconciliation

We would like to acknowledge that the land on which we gather is Treaty 4 territory and the traditional territory of the AnihĆĄinābēk, NĂȘhiyawak, Dakota, Lakota, and Nakota peoples, and the original home of the MĂ©tis/Michif Nation. We recognize that both Indigenous and MĂ©tis people are the spiritual and cultural keepers of their traditional lands and still to this day, continue to practice their values, languages, beliefs and knowledge.

IMAGES

  1. Regina turismo: Qué visitar en Regina, Saskatchewan, 2021| Viaja con

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  2. Tourism Regina « Experience Regina #SeeYQR

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  3. Weekend Getaway in Regina

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  4. Visit Regina 2023 / 2024

    tourism regina facebook

  5. Regina turismo: Qué visitar en Regina, Saskatchewan, 2024

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  6. 98 Things to do in Regina in 2023 « Tourism Regina

    tourism regina facebook

COMMENTS

  1. Tourism Regina

    Promoting the Regina region as a great place to live and visit. 1925 Rose Street, Regina, SK, Canada S4P 3P1

  2. Tourism Regina « #SeeYQR

    Regina Public Library - Central and Children's Branch, 2311 12th Avenue, Regina, SK, Canada. Facebook; Twitter; Linkedin; WhatsApp; Email; View Details. Apr 11, 2024 Women Breaking Barriers 2024 Conference. Saskatchewan Science Centre ... Grateful hearts and warm wishes from Tourism Regina🩃 May your Thanksgiving be filled with joy, laughter ...

  3. 14 Top-Rated Things to Do in Regina, SK

    11. Regina Farmers' Market. Each Saturday throughout the summer and fall, Regina Farmers' Market takes place in the heart of downtown.Considering Saskatchewan is the breadbasket of Canada, there's no better place to get the freshest produce. Street vendors set up at City Square Plaza along 12th street. If you are unsure of the location, just head for the Mosaic Tower, Regina's tallest building.

  4. Regina mayor admits putting too much on REAL's plate led to Experience

    The "Experience Regina" rebranding may be over but the push to reorganize Tourism Regina under the City of Regina has just begun. City of Regina will bring Tourism Regina under its control by the ...

  5. Things To Do « Tourism Regina

    Get on your bike, or pull on your walking boots, and hit the happy trails. Regina offers a number of outstanding walking and biking options within the city or just steps away. Whether you want a gentle stroll, a challenging hike, a city cycle path, or a rugged trail we can help you find the right path. Feb 26, 2023.

  6. Tourism Regina

    Tourism Regina, Regina (Saskatchewan). 11.654 Me gusta · 140 personas estån hablando de esto · 12 personas estuvieron aquí. Promoting the Regina region...

  7. It's no joke anymore: Tourism Regina is now Experience Regina

    The Experience Regina song and slogan is actually based on a parody posted to YouTube in 2008 meant to poke fun at tourism videos in general. The song was then rediscovered years later by Jay Onrait and Dan O'Toole of TSN who played it on the air. The song went viral, and it even led to the Regina Pats holding an Experience Regina night with ...

  8. Regina

    Regina - Hwys 1, 6, 11, 33. +. Add to Suitcase. Latitude: 50.44734° N, Longitude: -104.6079° W. Regina, Saskatchewan's capital city, is a unique blend - home to a 100-year-old symphony orchestra and the nation's most passionate sporting enthusiasts. From our serene park created at the heart of the city to exhilarating events and festivals to ...

  9. Regina Attractions « Tourism Regina

    6. Wascana Centre. At the heart of Regina, beats Wascana Centre, with its 930 hectares of rolling parklands and glassy Wascana Lake. Hike the protected Habitat Conservation Area, bike the paths, enjoy a family barbeque, or paddle the lake. Find entertainment and education at MacKenzie Art Gallery, Royal Saskatchewan Museum, Saskatchewan Science ...

  10. Experience Regina apologizes after criticism over new slogans

    Kristen McLeod, a former Tourism Regina board member and one of the many people that criticized the new slogans, called the campaign blatantly disrespectful to people in the city.

  11. Attractions « Tourism Regina

    Get on your bike, or pull on your walking boots, and hit the happy trails. Regina offers a number of outstanding walking and biking options within the city or just steps away. Whether you want a gentle stroll, a challenging hike, a city cycle path, or a rugged trail we can help you find the right path. Feb 26, 2023.

  12. Tours « Tourism Regina

    Heritage Regina Guided Walking Tours. Take a walk through some of Regina's most historic locations and discover the rich heritage of the province's capital city. These guided tours are offered throughout the summer, last approximately 2 hours, and are free (suggested donation of $10).

  13. Tourism Regina Gears Up for Tourism Week With More Ways Than Ever to

    FOR IMMEDIATE RELEASE (Regina SK) With temperatures rising and flowers blooming, Canada's tourism sector is getting ready for a busy, safe travel season in 2022. Through Tourism Week in Canada (May 29-June 4), the Tourism Industry Association of Canada (TIAC) is recognizing the importance of the industry and the resilience of its workers by calling [
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  14. Failed Experience Regina tourism rebrand over as organization reverts

    The board of directors for Regina Exhibition Association Limited (REAL) — the organization in charge of tourism promotion in the city — announced the decision on Thursday. Experience Regina ...

  15. Experience Regina campaign leaves public confused

    (Experience Regina/Facebook) It has been four days since Tourism Regina rebranded to Experience Regina, and its marketing campaign to attract tourism to the city hasn't exactly resonated with people like the agency thought it would. Over the weekend, many people online called some of the slogans offensive and sexist. ...

  16. Events « Tourism Regina

    DISCLAIMER The Tourism Regina Event Calendar is a community service that approves events based on provided information, but it cannot guarantee the accuracy of such details. While we strive to maintain up-to-date and reliable information, we recommend contacting the event host directly for confirmation and any additional inquiries. Tourism Regina bears no responsibility for any [
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  17. Saskatchewan's capital city leans into 'Experience Regina'

    Tourism Regina is now Experience Regina, a phrase from a viral song repopularized by Jimmy Fallon. Experience Regina is a slogan that Rebellion Brewing has been using for years. Owner Mark Heise ...

  18. Tourism Regina

    Tourism Regina is the tourism board of the city of Regina, Saskatchewan. It is a city-funded organization that has been operated by Regina Exhibition Association, Ltd. (REAL) since 2022. History. Tourism Regina was initially run by Economic Development Regina.

  19. Contact Us « Tourism Regina

    Office Hours. Monday-Friday, 8:00am to 4:30pm CST (Closed from 12:00-1:00pm)