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• Careers Guide

How To Become A Travel Agent In Australia: A Complete Guide

  By OzStudies Editorial Team

Last Updated: 24 Mar 23

Are you interested in travel and tourism and have strong communication and people skills? If yes, a career as a Travel Agent could be perfect for you.

Travel Agents book trips, flights, and accommodations and make arrangements for clients that suit their budget and taste. They help clients explore new and exciting places and offer advice on sightseeing opportunities.

You don't need formal education and training to work as a Travel Agent. Although having an entry-level VET qualification or a university degree in travel, tourism, or a similar field will help develop knowledge and skills to improve your entry into this profession.

Read this blog to learn how to turn your passion for travel and tourism into a rewarding career. Find out about job skills, courses, daily duties, average salary, career advancement, prospects of a Travel Agent, and how you can become one without experience.

1. What Is A Travel Agent?

A travel agent in Australia has substantial knowledge of logistics and global travel. 

They use it to help holidaymakers, and business people make travel arrangements, including purchasing tour tickets,  renting cars , booking  accommodations , preparing documentation, and budgeting. 

Travel agents can offer general advice or specialise in a specific type of travel. These include cruises or theme-based tours (spiritual, entertainment, educational, corporate, and romantic tours), etc.

2. Travel Agent Duties

The most common duties of a travel agent are as follows:

Understand the customer needs, preferences, and book flights, accommodation, tours, and other travel add-ons at the best prices.

Plans business and leisure trips

Provide advice to travellers helping them make the best use of their time away from home

Inform customers on currency, insurance options, use of traveller's cheques and credit cards, vaccination information, and health risks for the destination country

Coordinate activities and organise services such as drivers, translators, and guides on arrival

Respond to incoming customers' requests and research customised trips that may include multiple transportation modes, destinations, and sightseeing plans.

Suggest tours, travel routes, accommodations, and tourist attractions to customers helping them plan their travel

Provide historical facts and information on local and national places of interest

Book domestic and international flights, hotels, and cruises for customers

Prepare customer travel documents and service agreements for group travel.

Manage the booking process, which includes deposits and final payments

Advertise tour packages and specials from travel partners such as resorts, cruise lines, and speciality travel groups

Notify customers about their travel dates, medical and visa requirements, and baggage limits

Provide counselling and assistance for customer's requests, and check documents for accuracy

Discuss the availability of tour and transport, cost, and procedure to deal with lost/ stolen documents

Help in travel clearances

3. Travel Agent Skills

If you have the following qualities, then you are perfect for a travel agent role:

A passion for travelling 

Like helping customers secure the best travel deals

Good communication skills

Strong negotiation and research skills

Good time management and organisational skills

Able to work with multiple itineraries and customers at once

Strong basic computer skills

Friendly and pleasant personality 

Flexible 

Able to provide a range of concierge services

Attention to detail

Patience with customer questions and modifying their travel plans

Working knowledge in using online booking systems

General travel knowledge

Pragmatic thinking

Aptitude for customer service

4. Travel Agent Qualifications

No formal qualification is needed to work as a travel agent in Australia. However, completing nationally accredited travel agent courses helps you take a great career path.

Complete the equivalent of Australian  Year 10 education

Consider completing travel agent courses in Australia, like  Certificate III  in Travel. The course familiarises you with vital administrative duties and skills. These include customer service, personnel management, business, and finances to boost your chances of landing a travel agent job.

Alternatively, complete a travel course at a Diploma-level, Bachelor or Master's degree level that includes a business management component.

• Gain accreditation with the  AFTA Travel Accreditation Scheme

Those interested in working as independent agents need insurance.

5. Steps To Become A Travel Agent In Australia

Here are the steps to pursue a career as a travel agent in Australia. 

Step 1: Complete A Relevant VET Course 

Completing an  education in travel  will boost your chances of job success in this exciting and fast-paced industry. Aspiring travel agents should complete a Certificate III in Travel through TAFE or other recognised training schools.

It is an entry-level travel course combining travel consultant training with job skills, which include sales, business administration, and customer service.

The travel agent course at  TAFE  equips you with the knowledge and skills to work in varied settings such as tourism attractions, visitor information centres,  tour operations , cultural and heritage sites, and small businesses.

Certificate III In Tourism - TAFE NSW

Certificate III In Tourism - TAFE SA

Certificate III In Tourism - TAFE WA

Certificate III In Tourism - TAFE QLD

Certificate III in Tourism - Holmesglen University

Step 2: Pursue Additional Study in Travel and Tourism

After completing the Certificate III course, you can choose to continue your education or  secure a job  in the dynamic world of tourism.

Certificate IV in Travel and Tourism Learning at TAFE or other training schools provides knowledge expansion and better career opportunities.

Other courses for additional study include:

Diploma in Travel and Tourism Management- TAFE QLD

Bachelor of Tourism- Western Sydney University

Bachelor of Tourism Management – Torrens University

Bachelor of Business (Tourism and Hospitality Management) – Edith Cowan University

As these courses focus on  business management  in the travel industry, they will help you prepare for a management role or  starting your travel agency .

Before studying the above degree courses, you must complete your  Senior Secondary Certificate of Education . 

Step 3: Gain Travel Experience

A good travel experience is necessary as it helps travel agents offer personalised travel advice to their customers. Travel agencies know this and generally prefer applicants with some travel experience.

Some travel agencies provide discounted holidays to travel agents to enhance their travel knowledge.

Step 4: Gain Industry Recognition

Consider Registering with the  Australian Federation of Travel Agents  (AFTA). It will make it easier to find employment and excel in your career.

Step 5: Apply For Travel Agent Jobs

After you complete your studies, you can  begin applying for jobs  as a Travel Agent in established travel agencies. They provide on-the-job training on their booking system and procedures.

6. Where Do Travel Agents Work?

Travel agents generally work indoors in an office, meeting customers and discussing their requirements. These are located on busy main streets or inside shopping centres.

There are also travel companies that do not have offices and operate only through websites and phone hotlines. Travel Agents working for such companies often attend phone calls, messages, and emails either in call centres or at home.

7. The Most Common Jobs That Involve Travel Agents

With a travel education and some tourism experience, you can take up any of the following travel jobs:

Travel Consultant

Travel Agent

Travel Agency Manager

Visitor Center Consultant 

Inbound Tour Co-Ordinator 

Tourism Customer Service Consultant 

Retail Travel Advisor/Consultant 

Tourism Wholesale Or Supplier Booking Agent 

Customer Service Agent 

Reservations Sales Agent

8. Travel Agent's Work Conditions

An office-based travel agent usually works regular business hours from 9 am to 5 pm, 40 hours a week from Monday to Saturday. 

A few travel agencies require their agents to work evenings and weekends to serve their customers better.

Part-time and casual working options are also available for those who prefer more flexible or fewer hours.

In large travel companies, travel agents must attend seminars, product launches, and team-building events every two to three weeks after business hours. 

This way, they gain insightful information and develop relationships with their colleagues that could help their career progression.

9. Travel Agent Specialization

Travel agents provide general travel services but may consider specialisation in a specific travel area. These areas can be corporate travel/ cruise travel to offer expert advice to travellers. 

It can boost your chances of securing work with companies operating in these areas.

Here are a few factors based on which Travel Agents may consider specialisation:

The type of travel (business or leisure)

By destination (Europe, Africa, or Asia) 

By types of travel products, such as cruise, rail, and air

Available roles of Specialisations include Domestic Travel Consultant, Business Travel Consultant, Airline Passenger Officer, and International Travel Consultant.

10. Career Path For Travel Agents In Australia

Most travel agents begin their careers for an established travel agency - a branch of a large travel chain or independent travel agency.

After gaining experience, you might advance to senior roles such as a supervisor or  branch manager  in your travel agency.

Alternatively, there are opportunities to enjoy more independence,  establish your travel agency , or work as a freelance travel agent for a host agency.

11. Job Prospects Of Travel Agents In Australia

Travelling has been a prime aspect of Australian culture. In today's busy life, only some have the time to research and find great prices for flights and accommodation and book reservations. 

Many rely on professionals with good local area knowledge to help them plan their travel. Thus, there will always be a demand for the services they offer. 

Aspiring travel agents with the necessary skills and the drive to succeed have a promising employment market and excellent job prospects in the coming years.

Working Arrangements

Around 73% of employed Travel Agents work full-time for an average of 43 hours per week. (All jobs average: 44 hours per week).

Major Industries

Administrative And Support Services: 87.0%

Transport, Postal, And Warehousing: 6.4%

Accommodation And Food Services: 1.3%

Financial And Insurance Services: 0.7%

Other Industries: 3.8%

Employment Across Australia

New South Wales: 33.6%

Victoria: 24.5%

Queensland: 22.2%

South Australia: 6.6%

Western Australia: 9.3%

Tasmania: 1.8%

Northern Territory: 0.6%

Australian Capital Territory: 1.4%

Regions With The Largest Share of Travel Agents

Melbourne - Inner

Melbourne - Inner South

Sydney – Hornsby, Inner South West and North Sydney

Worker's Age and Gender Profile

The average age of Travel Agents is 36 years (between 25 and 34 years). (All jobs average: 40 years)

Females constitute 80% of the entire workforce. (All jobs average: 48%)

12. How Much Does It Cost To Become A Travel Agent?

People who want to know how to become a travel agent online are often concerned with the cost of the online travel agent course in Australia.

Online Courses Australia is a recognised training institute that runs the "Become a Travel Agent Certificate 48 Study Hours" course.

13. How To Become A Travel Agent Without Experience?

The "Become a Travel Agent Certificate 48 Study Hours" course is a job-ready certification program. It comprises theoretical and practical learning to prepare you for a Travel Agent role.

What You Will Learn:

An overview of the tourism industry

Prepare quotes and reserve products and services

Good customer service

Process travel-related documentation

Use fare, reservation, and ticketing software for different transportation modes 

Do you wonder how to become a travel agent from home? This course is for busy people who can not attend in-person training and want a flexible schedule to gain industry knowledge and unlock better opportunities. 

Career Pathways:

Tour Package salesperson

Destination Specialist

Tourism Manager

Service personnel

Small Business Owner  (tours, accommodation, transport)

Tour Bus Driver

Hotel Manager

Outdoor Education Officer

Safari Guide

14. How To Start A Travel Agency In Australia?

Many travel agents at later stages of their careers consider starting a business within the Travel and Tourism Industry as:

Tour Operator

Online operator

Retail Travel Agent

If you are one of them, here we have outlined the things you need to consider to have a great start:

Step 1: Have An Elaborate Business Plan

A  business plan  is essential before  starting a business  as it gives direction and prepares you for unexpected conditions in the future.

An ideal business plan contains the following:

Describe a feasible concept

Define the market that your company will target

Showcase a competitive edge

Summarise the company control and product/service management

Outline staff's experience and skills 

State a business' capital requirements for the initial 12 months of operation

Mention achievable and realistic objectives to get started

Specify operational and financial forecasts for at least 12 months

Step 2: Complete Qualifications In Travel

You can run a travel business without knowing the ins and outs of the travel industry. Gaining a formal training qualification is the best way to advance your career.

AFTA recommends completing a Certificate III in Travel to develop foundation skills and continuing with a Certificate IV in Travel and Tourism to gain advanced knowledge and better career opportunities.

Step 3: Become ATAS Accredited

The AFTA Travel Accreditation Scheme is an industry accreditation scheme that establishes the quality standard for the travel industry. Becoming ATAS accredited shows clients your credibility and dedication to your new travel business.

To become ATAS accredited, you must have at least 50% of your business staff in a travel sales position. They also need to have a Certificate III in Travel or equivalent or at least two years of experience in a travel selling position.

In addition to it, you also need to submit a copy of your business plan and estimated operational budget for the first 12 months of operation.

Step 4: Business Insurance Protection

Having  Public Liability  and  Professional Indemnity  insurance safeguards you and your business if such a need arises. It is considered the best practice that every prospective business owner should follow. 

ATAS mandates it to have both Professional Indemnity Insurance and Public Liability to run a travel business in Australia.

15. How Much Do Travel Agents Earn In Australia?

Besides being a diverse and enjoyable profession, you receive a financial reward for helping people make their dream holiday. Travel agents also earn commissions for booking tour arrangements.

Their salary depends on experience level, qualifications, work location, and employer. According to PayScale, the average travel agent salary in Australia is AU$45,274 per year or equivalent to AU$24.45 per hour.

Estimated Annual Salary based on Experience

Entry-level Travel Agents (<1-year experience): AU$38,536 

Early Career Travel Agents (1-4 years of experience): AU$44,369 

Mid-career Travel Agents (5-9 years of experience): AU$44,663 

Experienced Travel Agents (10-19 years of experience): AU$49,735 

Estimated Annual Salary based on Work Location

Following are the high-paying cities for Travel Agents in Australia:

Sydney: $56,108 

Melbourne: $55,659 

Brisbane: $54,558 

Sydney Central Business District: $53,657 

Adelaide: $53,629

Perth: $53,561

Gold Coast: $52,203

Canberra: $43,343

16. Conclusion

Being a Travel Agent is an opportunity to help travellers discover the world around them and make the most of their holidays. 

If travelling is your life's desire, then travel courses are the best way to accomplish your career aspirations.

Useful Links to Explore:

• English Language Requirements for Australia
• Cultural differences you may experience in Australia
• How to find Part-Time work as a Student in Australia
• Seven Tips for Students on a Budget in Australia
• How to get a Scholarship to Study in Australia
• Driving in Australia as an International Student
• How to change your Course or Institute in Australia
• The Benefits of a Professional Year Program (PYP)
• A Complete Guide to Study in Australia
• Types of Education in Australia
• What to Study in Australia?

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Tourism Australia relaunches Aussie Specialist Program

Media Release | 8 September 2021

The new Aussie Specialist Program website

Tourism Australia has relaunched the award-winning Aussie Specialist Program and made it easier for travel sellers around the world to gain the skills they need to better promote and sell Australia.

The Aussie Specialist Program, which is run in conjunction with Australia’s State and Territory Tourism Organisations, has been given a new look and feel in its 32nd year and the new program has greater personalisation, faster qualifying times and shorter more interactive training modules. 

Tourism Australia Managing Director Phillipa Harrison said the investment comes after many frontline travel sellers turned to the Aussie Specialist Program over the past 18 months to learn and position themselves as champions for Australian travel once borders re-open.

“Australia remains one of the most desirable travel destinations in the world and the Aussie Specialist Program helps to ensure we will be in the best possible position to convert travel demand into bookings as soon as borders re-open,” Ms Harrison said. 

“We now have more than 26,000 qualified Aussie Specialists worldwide and hope the new program will allow more agents to complete their learning so they too can best sell Australian tourism experiences.”

The improvements to the Aussie Specialist Program were made in conjunction with more than 400 stakeholders and 1,000 existing Aussie Specialist agents.

The Aussie Specialist Program is available in nine languages and is jointly promoted by Tourism Australia and all eight State and Territory tourism partners.

About the Aussie Specialist Program: 

The Aussie Specialist Program is Tourism Australia’s global travel agent training program, run in conjunction with Australia’s State and Territory Tourism Organisations (STOs). 

The Aussie Specialist Program is designed to provide international travel sellers with the knowledge and skills to promote and sell Australia as a destination. It offers agents an online platform and training resources to learn about Australia, helping them to promote and sell the destination more effectively.  

Currently there are more than 26,000 qualified Aussie Specialists worldwide. 

Benefits of becoming an Aussie Specialist include access to bespoke training modules and sales resources, industry rates, invitations to attend exclusive events and monthly e-newsletter updates. 

For more details visit  www.aussiespecialist.com

Ends  

For further information contact:

Beau Mitchem  E:  [email protected]

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We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

*Disclaimer:  The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

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Travel Agent Training Overview

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Travel Agent Training Course​ Outline

Module 1: Introduction

• Travel Industry
• International Travel
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Module 2: Basic and International Geography

• Destination Geography

Module 3: Transportation

• Ground Transportation
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Module 4: Sales and Marketing for Travel

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Module 5: Career Development Skills

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This Travel Agent Training is designed for individuals interested in becoming proficient Travel Agents or those looking to enhance their skills in the Travel and Tourism Industry. This course can be beneficial for a wide range of professionals, including:

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There are no formal prerequisites to attend this Travel Agent Course.

The Travel Agent Training is a comprehensive course designed to equip aspiring travel professionals and industry enthusiasts with the knowledge and skills required in the dynamic world of travel and tourism. In a rapidly evolving industry, this Travel Agent Course offers invaluable insights into the latest trends, making it highly relevant for those seeking to excel in the field.

Proficiency in travel agency operations is crucial for travel enthusiasts, budding Travel Agents, and anyone wishing to make a mark in the travel industry. In a globalised world, Travel Agents serve as the linchpin, ensuring travellers' seamless experiences. This Online Travel Agent Training  is tailored for professionals who want to master the art of travel planning and provide exceptional services to their clients.

This 1-day Travel Agent Course by The Knowledge Academy is designed to give delegates a deep understanding of travel industry dynamics, including customer service, travel technology, destination knowledge, and marketing strategies. Delegates will learn to navigate booking systems, address customer needs, and create unforgettable travel itineraries. Whether starting or seeking career growth, this Online Travel Agent Course will enhance your competence and confidence.

Course Objectives

• To understand the fundamentals of travel agency operations
• To acquire essential customer service skills for effective client interaction
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• To gain in-depth knowledge of popular travel destinations
• To develop marketing strategies for travel agencies
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• To understand the legal and ethical aspects of the travel industry
• To stay updated on emerging trends and innovations in the field

After completing the Travel Agent Course, delegates will receive a certification recognised by leading industry associations. This Online Travel Agent Course will validate their expertise and boost their credibility in the competitive travel industry, opening doors to exciting career opportunities and business success.

What’s included in the Travel Agent Training Course?

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Team building opportunity

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The course know-how will help you track and evaluate your employees' progression and performance with relative ease

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Travel Agent Courses

Learn the skills to become a travel agent, mastering itinerary planning, customer service, and destination knowledge.

Job outcomes:

Beginner courses

If you're new to travel agent, these courses are a great place to start.

Possible job outcomes:

Do you work in the tourism and travel industry and want to step-up to team leader or unit manager? Try the SIT50122 Diploma of Travel and Tourism Management. This nationally recognise diploma is focused on leadership skills and you can choose electives that support a career in sales, tour groups, travel consulting, holiday parks and resorts. The course covers: developing advanced knowledge of the tourism and travel industry, managing customer service, interpersonal skills and conflict management, team leadership, financial management, business relationships and networking. Enquire now for the full list of entry requirements, specialist elective choices (and their availability), and upcoming enrolment opportunities in your area..

Average duration: 12 months.

If you love travelling the planet why not become a travel consultant with the SIT30222 Certificate III in Travel? This nationally recognised training course opens the door to jobs with call centres, cruise lines, airlines, corporate travel companies, and travel agencies. Skills include: using computer reservation systems, providing advice on Australian and international destinations, arranging international flights and travel, making bookings, preparing quotes, engaging with customers, and more. Enquire now for the full list of study units, travel career outcomes, and upcoming enrolment opportunities near you..

Average duration: 6 months.

Would you like a senior role at a travel agency or call centre — or even leading tour groups at different tourist attractions around Australia? With the SIT40122 Certificate IV in Travel and Tourism you can specialise in either travel sales and bookings or tourism delivery, and you’ll also gain skills in leadership, customer service, and cultural awareness. Competencies include: building professional knowledge of the travel and tourism industry, providing outstanding customer experiences, managing conflict, monitoring and interpreting sales data, communicating with clients and customers. Enquire now for the full list of entry requirements, specialist electives (and their availability), and upcoming opportunities for enrolment in your area..

If you love people, the SIT30122 Certificate III in Tourism opens up a wide range of jobs at theme parks, museums, wineries, cultural heritage sites, visitor information centres, tourist offices, and tourist attractions. With this nationally recognised qualification you’ll gain foundational knowledge of the tourist industry in Australia as well as skills in customer service and communication. Choose specialist electives to support job roles in tourism operations, tourism delivery, marine tourism, holiday parks and resorts, client and customer service, IT and administration. Enquire now for the list of entry requirements, specialist electives (and their availability) and upcoming enrolment dates..

Advanced courses

These courses are best suited for those already in this field who wish to progress their career.

The Bachelor of Business (Tourism Management) focuses on the essential skills needed in the ever-growing tourism sector, one of the world's largest service industries. Students will learn about destination marketing and the sustainable management of tourism locales, equipping them with the expertise to contribute effectively to economic development in various global destinations..

Average duration: 3 years.

The Bachelor of Tourism, Hospitality, and Events develops an understanding of research and practice in these fields as intricate business sectors. This course equips students with sought-after skills such as digital fluency, sustainability, resilience, and futures thinking, with an emphasis on tropical environments. It is designed for those seeking to excel in the dynamic and evolving areas of tourism, hospitality, and event management, providing a comprehensive foundation for a successful career in these interconnected industries. .

The SIT60116 Advanced Diploma of Travel and Tourism Management qualifies you for managerial roles in Australia’s tourist and travel industries. This high-end diploma teaches you a management approach to risk management, business planning, diversity management, business writing, customer service, budgeting, regulatory compliance, leadership, WHS, and marketing. You will also gain additional skills in specialisation areas: travel coordination, tourism delivery, administration, crisis management, eBusiness, finance, HR, public relations, planning and product development. Enquire now for the list of specialisation areas (and availability), entry requirements, and opportunities for enrolment..

Level-up your career in the travel industry with the SIT60122 Advanced Diploma of Travel and Tourism Management. With this fantastic diploma you’ll have the skills you need to manage a travel agency or tourist attraction. The course covers: business risk management, strategies for enhancing the customer experience, financial management, marketing strategies, developing business relationships, communication and networking. Choose specialist electives in travel promotion, tourism delivery, leadership, and business administration. Enquire now for the list of entry requirements, career competencies, and training providers near you that offer this qualification..

Job outcomes

Here are some potential job outcomes within travel agent. Click on an occupation to learn more about the role and the qualifications that can help you get started in this industry.

$960 weekly pay

$1000 weekly pay

$1007 weekly pay

$1150 weekly pay

$1400 weekly pay

$1440 weekly pay

Government funding

The Australian government provides funding for students completing a qualification in high demand industries. To receive government funding, you need to find a subsidised course by an approved provider and make sure you meet the eligibility requirements.

Find government funded courses in travel agent:

Further Reading

All travel agent courses, courses by location.

Learn more about travel agent courses in your area.

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Study + Jobs

Facilitated by Flight Centre experts, our   university-accredited  Diploma of Travel and Tourism  opens you up to a diverse range of jobs within the industry!

Our Diploma Pathways

Discover how our range of pathways will launch your career in the travel and tourism industry. Our team of experts will help place you in the tourism job of your dreams. 

Work, Study + Fly

Take Your Career to New Heights!

Launch your career in paradise

Sustainable Tourism Pathway

Get educated and hands on for a career in Sustainable tourism!

Work, Study + Live Abroad

UK or Canada? Where will you go!

Launch your career with Australia's leading travel brand

Hotel Pathway

Your first step into a career in the Hotel industry

Choose your own Adventure

Choose any career pathway in the Travel & Tourism Industry

Bachelor Pathway

Turn your diploma into a degree

Benefits of Studying With Us

As part of Flight Centre, we are industry experts and studying with us and our education partner Torrens University Australia means you will have access to:

Launch your career

Study with experts

Fun & adventure

Exclusive inside industry access

Diploma of Travel and Tourism

Delivered in partnership with Torrens University Australia, the Diploma of Travel and Tourism offers what no other provider can: the best blend of academic content and industry expertise. 

Discover the Diploma

Facilitated by Flight Centre experts, this Diploma has been designed to provide graduates with academic and real-world knowledge of travel and tourism industry. The Diploma also focuses on providing students with skills suitable for employment.

Pathway to a Job

Our team of industry experts strive to provide the best support and guidance throughout your employment journey. Find out how we can help you land your dream tourism job.

Start today and don't look back

Learn more about how our students have launched their careers in the travel and tourism industry. 

"Flight Centre Travel Academy as provided me with the flexibility needed to continue working throughout my course." - Phoebe

" Our lecturers were so knowledgeable and kind, it truly made my experience fantastic. " - Emma

“We are so proud of our relationship with Flight Centre Travel Academy, which has produced hundreds of highly satisfied students nationally, who have gone on to enjoy productive careers in the tourism industry."

Nick Turmel

Account & Program Director

"Today's class was interactive and so fun, and for me that's the best way to learn. So, thank you!"

"It’s such an amazing opportunity to get a foot in the door at a large hotel while training."

Jacqueline Bainbridge

General Manager | Mantra Club Croc

From Our Blog

Be inspired to achieve your career goals with our Taking Flight Blog ! Dive deeper into our student stories, latest travel industry insights and all things Flight Centre Travel Academy. 

A glimpse into life in paradise: Sneak Peek in the Whitsundays

Discover your ideal travel role using your Chinese Zodiac sign!

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Discover more about the Diploma of Travel and Tourism by downloading our Course Guide today. 

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The Australian Travel Industry Association (ATIA) is the peak industry body that represents the interests of travel professionals and businesses. Founded in 1957 as the Australian Federation of Travel Agents (AFTA), ATIA seeks to enhance the professionalism of travel professionals through:

• Champion Members and be a trusted, transparent and consistent association that represents Australia’s travel industry;
• Identify and establish initiatives that improve the performance of Travel Intermediaries;
• Be an effective representative for Members through meaningful advocacy to support, defend and influence decision makers for the benefit of the tourism and travel sector;
• Promote and defend the importance of industry led regulation that enhances business and consumer outcomes through the increasing of domestic and international travel by Australians;
• Uphold a nationally recognised accreditation scheme for Travel Intermediaries that demonstrates to consumers their professional standing within the travel industry;
• Drive the best practice of service delivery by requiring Members to meet the requirements set out in the ATAS Charter as well as the ATAS Code of Conduct, and providing for suitable consequences when these requirements are not met;
• Facilitate the resolution of disputes arising between Members and consumers in the travel industry;
• Ensure the professionalism of the Travel Intermediary industry into the future;
• Ensure best practice governance principles are followed by the Board, management and Members at all times.

ATIA's role within the travel and tourism industry involves addressing major issues relating to the operation of all travel businesses in Australia, at both a State and Federal level. ATIA prides itself on being the industry watchdog that ensures the viewpoint of the agent is well represented in the media and effectively advocated for through lobbying activities.

Our mission is to enhance the professionalism of our members through their effective representation in industry and government affairs, education and training and by identifying and satisfying the needs of the travelling public.

Aside from playing an instrumental role in both Australian and global policy and promotion, ATIA also provides of a diverse range of member benefits including financial, legal, marketing, accounting, education and training.

View the Constitution

ATIA's Key Industry Focus

Lobbying government.

Monitoring Government regulation of the industry and lobbying when required.

Monitoring licensing regulations and legislation changes and lobbying when required.

Matters involving the Australian Consumer and Competition Commission (ACCC) and its role in regulating the industry.

Maintenance and negotiation of the Industrial Award affecting industry employees.

Lobbying on behalf of the travel & tourism industry across any areas which may have an adverse outcome for businesses.

Industry Collaboration

We work collaboratively with organisations and industry associations in order to secure the position of travel professionals and businesses, including;

IATA / ATEC and CATO

Cruise Line Industry Association (CLIA)

Tourism Transport Forum (TTF)

Negotiation on behalf of the industry where necessary with major suppliers

Involvement in major changes affecting the industry such as major GDS changes, industry systems and procedures

Industry Promotion

Promotion of tourism with a focus and emphasis on outbound and domestic tourism.

Hosting the annual National Travel Industry Awards (NTIA) , recognising the achievements of those within the industry.

Involvement in global councils that make decisions that affect the operations of travel agents in Australia to ensure the Australian agent position is protected.

Advice to members regarding Industrial Relations and Human Resources law.

Advice to members involving resolution of difficulties with clients and suppliers. 

Providing a mediation service for members between the member and clients (where necessary) in order to avoid litigation of Fair Trading hearings.

Education and Training

Develops and sells a complete set of nationally accredited and industry-relevant training modules for Certificate III in Travel to end-users including AFTA colleges, other private colleges, universities, TAFE, schools, individual learners (through AFTA External Studies Program), and travel industry partners.

Facilitating the Australian Travel Professionals Program (ATPP) the leading industry Professional Accreditation Program, promoting professionalism through continued education and training.

Forging the Workforce Futures Skills Advisor Network, offering skilled and qualified advisors will work with your business to identify and respond to specific workforce needs whilst offering support and mentoring.

ATAS Accreditation Scheme

Governing body responsible for the administration and ongoing marketing of the Australian Travel Accreditation Scheme (ATAS).

About the program

Benefits to you and your agency

Case studies and testimonials

How to qualify

Types of training

Welcome to the Aussie Specialist Program

Upskill in Australia, attract more clients and sell higher value holidays. These are just some of the benefits of being a qualified Aussie Specialist.  

WHY BECOME AN AUSSIE SPECIALIST?

Travellers love Australia

Australia is consistently voted one of the most desired destinations on earth.

Grow your sales

Agents sell 35% higher value bookings to Australia after qualifying as an Aussie Specialist.

Greater than one sale

62% of leisure travellers return within 5 years. Sell one trip, and you can sell two!

Qualify as an Aussie Specialist in three easy steps

Step 1. Register online.

Step 2. Sign up to the introduction program.

Step 3. Complete the introduction to Australia training in 90 minutes, and you're qualified.

I was new to selling Australia when I first registered on the Aussie Specialist Program and rapidly gained knowledge thanks to the easy training modules and mass of information available. Georgia, Worldwide Caravan and Motorhome Holidays

LEARN FROM AN AWARD WINNING PROGRAM

Travel Bulletin Star Awards

Travel Weekly Magellan Award

Globus Awards

It's more than a qualification

Acknowledgement of Country

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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AFTA Accredited Training Provider

Travel Training Australia - Online Travel Courses

Online Training for the Travel Industry by Travel Industry People

"we teach travel to get you on track to your

New career or home-based travel business" .

Introducing Travel Training Australia

Co-founded by Leanne Townsend and Kevin Westerdale in 2014, Travel Training Australia is a specialist travel training company offering a variety of travel courses and training services.

Kevin and Leanne worked together for 10 years in a large training organisation in Brisbane where they were award winning trainers and assessors.  In 2014, they decided to combine their knowledge and experience in education, their passion for the Travel Industry and small business expertise, to start their own bespoke training college; Travel Training Australia.

In a relatively short period of time, Travel Training Australia has built a solid reputation for quality and outstanding customer service and is well-known in the industry as a leading travel training company.  As a ‘boutique’ training company Leanne and Kevin offer a very personalized experience for each student and provide a unique training program that incorporates their vast experience to give every student the tools they need to achieve high quality outcomes that will help them to be job ready for the travel industry.  Great attention to detail and the most up to date course content, along with the use of 21st century technology ensure their students receive a quality training experience.

Kevin and Leanne were the integral teaching team winning the prestigious AFTA National Travel Industry Award for the best training institution two years in succession (2010, 2011) in past teaching roles, and as Travel Training Australia were again recognised and awarded the AFTA National Travel Industry Award in 2017. ​

Kevin has been in the travel industry for over 24 years where he has held key management roles including ticket office manager and customer service manager with Concorde International Travel (now Air Tickets Australia).  Kevin is our ‘airfare guru’ with vast experience and knowledge in the complex world of IATA airfares and ticketing, making him a much sought after travel trainer.

Kevin operates a very popular airfares helpdesk service which assists new and experienced travel agents with international airfare construction and general troubleshooting.

He is also a travel agent in his spare time and a very keen soccer fan so he is always open to a quick chat in all things soccer related.

Kevin has 10 years teaching experience with a major training institute in Brisbane, and since 2014 Kevin has developed and delivered online courses in international airfares, ticketing, reservations and travel agency operations for Travel Training Australia.

Kevin’s formal qualifications include a Diploma of Tourism and a Certificate IV in Training and Assessment.

Meet Leanne

Leanne is a teacher and travel industry professional, experienced in managing travel agency operations, small business ownership, and travel teaching and training.  As a travel consultant and owner/manager of an award-winning, high profile travel agency franchise located in Sydney, Leanne gained a wealth of knowledge in business and travel industry expertise that has led to a successful teaching career spanning 16 years teaching Certificate III and Diploma courses in Travel and Tourism. 

As an experienced small business owner, Leanne has well developed project management and business compliance skills to ensure Travel Training Australia is managed and operated well within ASQA and ATAS/AFTA standards and guidelines.  

Maintaining strong links to industry through consulting and in her part-time role as Training & Development Coordinator for a leading home-based host agency, Leanne is well qualified to guide students in the right direction to ensure they are job ready once they complete their studies.

Leanne is committed to teaching and learning excellence, and whilst studying for her Bachelor of Further Education and Training at the University of Southern Queensland, she specialized in the fields of teaching and learning in a flexible environment, designing, writing and implementing educational programs, online facilitating and communications. Additional qualifications include the Diploma of Tourism and a Certificate IV in Training and Assessment.

Australia Recommends 2024

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Kangaroo, Lucky Bay, Esperance, Western Australia © Australia’s Golden Outback

An Aussie Specialist has the knowledge and experience to help you plan and book every detail of your Australian trip.

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There are thousands of great Australian experiences to choose from. Chances are, your Aussie Specialist Travel Agent has experienced or planned for them before.

Experts on everything Australian, these specialists receive extensive training from Tourism Australia and most have travelled throughout Australia. They have the experience to help you plan and book your Aussie adventure. They know what to pack, what the weather will be like and how to join in with the locals.

So, if you are wondering what it's like to sail on Sydney Harbour , feel the warmth of the Australian outback, or dive on the Great Barrier Reef , contact an Aussie Specialist and you'll soon be enjoying your very own Australian experience.

Discover more

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Acknowledgement of Country

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

• New Zealand (English)
• United States (English)
• Canada (English)
• United Kingdom (English)
• India (English)
• Malaysia (English)
• Singapore (English)
• Indonesia (Bahasa Indonesia)
• Deutschland (Deutsch)
• France (Français)
• Italia (Italiano)
• 中国大陆 (简体中文)

*Product Disclaimer:  Tourism Australia is not the owner, operator, advertiser or promoter of the listed products and services. Information on listed products and services, including Covid-safe accreditations, are provided by the third-party operator on their website or as published on Australian Tourism Data Warehouse where applicable. Rates are indicative based on the minimum and maximum available prices of products and services. Please visit the operator’s website for further information. All prices quoted are in Australian dollars (AUD). Tourism Australia makes no representations whatsoever about any other websites which you may access through its websites such as australia.com. Some websites which are linked to the Tourism Australia website are independent from Tourism Australia and are not under the control of Tourism Australia. Tourism Australia does not endorse or accept any responsibility for the use of websites which are owned or operated by third parties and makes no representation or warranty in relation to the standard, class or fitness for purpose of any services, nor does it endorse or in any respect warrant any products or services by virtue of any information, material or content linked from or to this site.