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Kutch, one of the most ecologically and ethnically diverse district of the state is a celebratory land of art, crafts, music, dance, people and nature. During the full moon night of the winters amid the awe-inspiring and contrasting landscape each year a three day festive extravaganza brimming with hospitality, vigor and traditional flavor of the area is hosted and known as the Kutch or Rann Utsav.

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Kutch also spelled as Kachchh, is he largest district in India covering an area of approx 45000 sq. kms. Kutch is one of the most prolific regions in India in the area of textile art. Kutch embroidery is dense with motifs, and a variation with mirrors sewn into the embroidery is one of the signature arts of this region.

Kutch is also famous for pilgrimage centers of various religions, forts, palaces and museums.

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Shri Hareet Shukla (IAS)

Principal Secretary (Tourism)

Tourists from various parts of India and the world have visited the state to experience the true meaning of ‘Atithi Devo Bhavah’ and explore the rich heritage, culture and food of Gujarat. The state has been recognized at the national and international level for various festivals like Rann Utsav, International Kite Festival, Navratri, etc.

Ms. Saidingpuii Chhakchhuak (IAS)

Managing Director & Commissioner of Tourism

Gujarat is a policy driven state. Gujarat has announced a new tourism policy 2021-25 for the development of the tourism sector in the state. Heritage policy has also been announced for the development of historical and ancient buildings in the state. Changes are made in the Home Stay Policy of the state so that tourists from across the world can get affordable accommodation in the state and can enjoy the culture of Gujarat. Due to the effective implementation of these policies, Gujarat has emerged on the World Tourism Map.

8 memorable ad campaigns starring Amitabh Bachchan

Text: Agencies India's largest biscuit maker Parle Products has roped in superstar Amitabh Bachchan to endorse its new mid-premium cookie brand as it plans to take on one of rival Britannia's largest brands, Good Day, in a segment it dominates. Amitabh Bachchan is an apt endorser for its new offering as "with his kind of appeal, he cuts across age groups and product segments", Shalin Desai, group product manager at Parle Products has said. Bachchan has been for many years been a popular choice for brands looking to establish a rapport with consumers. He has also been linked with government and social welfare initiatives that help spread awareness. We walk down to memory lane to pick 8 choicest and memorable ad campaigns of the superstar:

Amitabh Bachchan is the goodwill ambassador for Polio UNICEF campaign. He was appointed as the ambassador in 2005 and has since fronted their polio eradication programme successfully. In 2012, the World Health Organisation (WHO) had taken India off the list of polio endemic countries. Amitabh Bachchan was honoured for his contribution to the cause. In pic: YouTube screengrab of the ad

Cadbury Dairy Milk

Any recall of brand Cadbury would be incomplete without him! Cadbury roped in Amitabh Bachchan in 2004 to endorse its brand and regain consumer confidence following a disastrous worm infestation controversy. A series of commercials form 'Pappu Paas Ho Gaya' to 'Kuch Meetha Ho Jaye' saw the ads being liked by all age-groups. The character 'Pappu' was incidentally a big hit with many brands then using it to identify with the under-dog, normal guy, like the one living next door. In pic: YouTube screengrab of the ad

From 'Yeh Dil Maange More' to 'Oye Bubbly' Bachchan featured in a series of unforgettable Pepsi commercials. Some of the ads also featured Sachin Tendulkar and Arshad Warsi. In pic: YouTube screengrab of the ad

Gujarat Tourism

The state's 'Khushboo Gujarat Ki' tourism campaign starring Bachchan has won the National Tourism Award 2011-12. The advertisement sees Bachchan explaining interesting facts about heritage and religious sites in Gujarat. A line that catches the viewer's attention is 'Breathe in a bit of Gujarat'. In pic: YouTube screengrab of the ad

Maggi Noodles

Bachchan started endorsing the '2-minute' noodles' brand in 2012. The advertisements for the instant noodles manufacturer have Bachchan pitching for the 'happiness' which one gets within 2-minutes by eating the noodles. In pic: YouTube screengrab of the ad

Tata Group jewellery brand Tanishq roped in Amitabh Bachchan and Jaya Bachchan to endorse its diamond range in 2011. Tanishq's ad campaign featuring the duo aimed at spreading awareness among consumers about how to assess the purity of diamonds. What makes the ads memorable is the easy parallel many could draw from the couple's bickering over gifts and knowledge about jewellery. In pic: YouTube screengrab of the ad

ICICI Prudential Life

ICICI Prudential Life Insurance signed Amitabh Bachchan as its brand ambassador in 2011. Bachchan featured in a series of ads which were part of a 360-degree multimedia campaign, encompassing print, electronic and online media. Bachchan had said, "I see life insurance as a product which offers that same feeling of reassurance to people who opt for it." The ad shows Bachchan explaining the importance of securing family's future. In pic: YouTube screengrab of the ad

Parker pens

Amitabh Bachchan was roped in by Luxor in 2004 to reposition Parker pens. The ads attempted to use his sarcasm and wit to question 'why carry a pen that is not Parker'. Another starring Genelia D'Souza had Bachchan being fascinated by the pen while signing autographs. In pic: YouTube screengrab of the ad

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Gujarat Tourism Advertisement Campaign Video Featuring Amitabh Bachchan

Famed to be the land of lions, Gujarat, a state with multifarious cultural traditions, is unique in its geological and topographical landscape. One can come across centuries old history as spanning the geologic core of the earth onto a fascinating vibrant future. This advertisement campaign video is of Gujarat featuring Amitabh Bachchan.

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Aao, Kuch Din To Gujaro GUJARAT Me… Amitabh Bachchan Gujarat Tourism AD on Chakda Rickshaw

Aao, Kuch Din to Gujaro GUJARAT Me Amitabh Bachchan Gujarat add campaign. Amitabh Bachchan is a Gujarat state brand ambassador.

Amitabh Bachchan is Bollywood super star and many successful films completed. Amitabh Bachchan is Gujarat tourism very popular sentence Kuch Din to Gujaro Gujarat Mein. Bollywood icon and Gujarat brand Ambassador Amitabh Bachchan, who has promoted areas best places in Gujarat state. Amitabh Bachchan IS Gujarat tourism ad campaign to best promote on Chakda Rickshaw best Gujarati scene to promote this campaign.

The ‘Khushboo Gujarat Ki’ ad campaign featuring the state’s brand ambassador Amitabh Bachchan will now go global from January 2012. Big B’s Gujarat tourism so many places to ad in different famous places.

Megastar Amitabh Bachchan was in the famous places to shoot for the Kuch Din to Gujaro Gujarat Mein also another name of famous sentence Gujarat tourism ‘Khushbhoo Gujarat Ki’ advertisement campaign to promote tourism.

[Details Written by Sujal - Approved by InGujarat.Net]

Main Category: Gujarat Data

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Amitabh Bachchan promotes Gujarat Tourism in breathtaking ad

Looking like a million bucks and with his golden baritone lighting up the promo, this ad campaign called ‘Khushboo Gujarat Ki’ featuring the state’s brand ambassador Amitabh Bachchan   was launched in October 2010, was so far restricted for telecast within India. Indian officials said that after Gujarat Tourism was adjudged the best tourism department in the country on, it was decided to take this campaign overseas.

Here’s the English version of the promo. Enjoy!

And here’s the Hindi version!

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Gujarat Tourism Recruitment 2024 for Apprentice Posts

Table of Contents

GACL Recruitment 2024 for Various Posts 🟣

Sdau recruitment 2024 for young professional – i post, gnlu recruitment 2024 for registrar post.

Gujarat Tourism (Gujarat Tourism Recruitment 2024) has published an Advertisement for the Apprentice Posts. Eligible Candidates are advised to refer to the official advertisement and apply for this post. You can find other details like age limit, educational qualification, selection process, application fee, and how to apply are given below. Keep checking Maru Gujarat regularly to get the latest updates.

Gujarat Tourism Recruitment 2024

Job details:, total no. of posts :.

• As per requirement

Eligibility Criteria:

Educational qualification :.

• Please read the Official Notification for Educational Qualification details.

Selection Process :  

• Candidates will be selected based on an interview.

How to Apply?

• Eligible candidates may apply online through the official website. 

Note:  Candidates are suggested to read the official notification before applying.

Job Advertisement: Click Here Apply Online: Click Here

Frequently Asked Questions (FAQs)

How to apply for gujarat tourism apprentice recruitment 2024.

Eligible candidates may send their application & necessary documents to the given address in the advertisement.

What is the last date to apply for Gujarat Tourism Apprentice Recruitment 2024?

As soon as possible

Stay connected with  www.marugujarat.in for the latest updates Important Notice : Please always Check and Confirm the above details with the official website and Advertisement / Notification.

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Amitabh Bachchan to visit Gujarat for tourism ad campaign

Bollywood megastar Amitabh Bachchanwho is the brand ambassador of Gujarat Tourism, is likely to visit the state again this month-end or in the first week of October for the shoot of his ad campaign "Khusboo Gujarat Ki".

According to Kamlesh Patel, Chairman of Gujarat Tourism Corporation Limited (GTCL) this would be Bachchan's third visit to the state, in which he would shoot at heritage places.

"Earlier Gujarat was not considered as a tourist destination but efforts of Gujarat Chief Minister Narendra Modi and Amitabh Bachchan have helped the state register a good growth," he said.

In 2006, nearly 60 lakh tourists had come to Gujarat but last year nearly 2.54 crore tourists visited the state, Patel claimed.

He further claimed that country's tourism growth has stopped at 6.7 per cent, but Gujarat tourism growth has peaked at 13 per cent, and Modi has allocated Rs 483 crore fund to improve basic infrastructure at tourist places in the state.

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Food for thought: Rs 142 cr spent on ads, events to boost Gujarat tourism in 2 yrs

AHMEDABAD : The Gujarat government told the Assembly on Friday that it had spent Rs 142.38 crore in the last two years to promote Gujarat’s tourist destinations through advertisement and programmes.

Apart from that, the government has spent Rs 46 crore over the last two years on several government-sponsored festivals such as ‘Navratri Mahotsav’, ‘Ranotsav’, and ‘Patangotsav’ (kite festival). While Rs 2.35 crore was spent on lodging, food, and transportation during these celebrations.

Jignesh Mevani, a Congress MLA of Gujarat, questioned the administration in the Assembly about how much money was spent on the Navratri, kite, and Ranotsav festivals in the state during the last two years, and how much of that money was spent on food, lodging, and transportation.

The government responded to this query in writing, stating that in 2022 and 2023, 16.35 crores were spent on the Navratri Festival, 22.39 crores on Ranotsav, and 7.28 crores on the Kite Festival. The government has spent 2.35 crores on hotel, food, and transportation during the last two years.

As per the administration’s response in the assembly, Rs 22 crore were spent on ‘Ranotsav’ in two years, while only Rs 4.98 crore were earned by the government in the same period.

Tushar Chaudhary, Congress MLA from KhedBrahma, questioned the tourism minister about the amount spent on tourism adverts and programmes in the state over the last two years.

In response to this inquiry, the government stated in writing that it spent Rs 142.38 crore on tourism ads and programmes during the last two years.

In response to another question from BJP MLA Praveen Mali, the administration confessed that despite developing tourism facilities in Nadabet, Banaskantha district, the number of tourists came down due to Cyclone Biporjoy.

How Gujarat spent on tourism

Rs 142.38 crspent in 2 years to promote Gujarat tourism via ads and other events

Rs 46 Crorespent on govt-sponsored festivals such as Navratri Mahotsav, Ranotsav and kite fest

Rs 2.35 cr was spent on lodging, food, and transport during these celebrations

Rs 16.35 crore spent on Navratri fest, 22.39 crore on Ranotsav and Rs 7.28 rore on kite fest

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