malaysia tourism 1995

Tourism in Malaysia

Development of the tourism sector in malaysia from 1995 to 2021.

Revenues from tourism

All data for Malaysia in detail

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Tourist Arrivals to Malaysia from 1970 to 2020

• 1957 - 13,000
• (Missing Years)
• 1965 - 25,000
• 1972 - 725,883
• 1973 - 869,559
• 1974 - 1,165,270
• 1975 - 1,461,603
• 1976 - 1,451,441
• 1977 - 1,546,866
• 1978 - 1,880,646
• 1979 - 2,039,154
• 1980 - 2.20 million
• 1981 - 2.53 million
• 1982 - 2.77 million
• 1983 - 2.92 million
• 1984 - 2.94 million
• 1985 - 3.10 million
• 1986 - 3.21 million
• 1987 - 3.35 million
• 1988 - 3.62 million
• 1989 - 4.84 million
• 1990 - 7.44 million
• 1991 - 5.84 million
• 1992 - 6.01 million
• 1993 - 6.50 million
• 1994 - 7.19 million
• 1995 - 7.46 million
• 1996 - 7.13 million
• 1997 - 6.21 million
• 1998 - 5.55 million
• 1999 - 7.93 million
• 2000 - 10.22 million
• 2001 - 12.88 million
• 2002 - 13.31 million
• 2003 - 10.57 million
• 2004 - 15.70 million
• 2005 - 16.43 million
• 2006 - 17.55 million
• 2007 - 20.97 million
• 2008 - 22.05 million
• 2009 - 23.65 million
• 2010 - 24.58 million
• 2011 - 24.71 million
• 2012 - 25.03 million
• 2013 - 25.72 million
• 2014 - 27.44 million
• 2015 - 25.72 million
• 2016 - 26.76 million
• 2017 - 25.95 million
• 2018 - 25.83 million
• 2019 - 26.10 million
• 2020 - 4.23 million for Q1 (Target of 30 Million Unachievable)

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The two main activities prohibited during the COVID-19 pandemic are movement and congregation – these are the two exact words that define tourism. UNWTO’s World Tourism Barometer indicated that tourism arrivals fell from 1.47 billion in 2019 to 399 million in 2020, signifying a 74.0 per cent decrease worldwide.

Prior to the pandemic, Malaysia’s economy was highly dependent on tourism, which was the third largest contributor to national GDP at the time, after manufacturing and commodities. In perspective, 2019 brought 25.83 million tourists, generating RM 84.1 billion in tourist receipts for Malaysia. The Gross Value Added of Tourism Industries (GVATI) further accounted for 9.1 per cent or RM240 billion of the country’s GDP in 2019.

Based on these statistics, Malaysia envisioned becoming the leading tourist destination through its Economic Transformation Programme and targeted to receive 30 million tourists and RM100 billion in tourist receipts in conjunction with Visit Malaysia 2020.

On 18 th  March 2020, all these aspirations came to a complete stop.

As a result of the Movement Control Order (MCO) and the closure of international borders, Malaysia’s tourist receipts contracted by 85.3% from RM86.14 billion in 2019 to a mere RM12.69 billion in 2020. The Companies Commission of Malaysia (CCM) reported that in 2020, 204 tourism-related companies were forced to shut down, including 109 hotels and short-term lodgings and 95 travel companies that ceased operations. The airline industry, meanwhile, incurred losses worth RM10.9 billion. Though Malaysia was not alone in registering negative growth in 2020 as a result of closing its borders, that year was deemed Malaysia’s darkest year for tourism.

So, where are we today?

Malaysia’s travel sector has seen gradual growth in domestic tourism since the relaxation of inter-district and inter-state travel restrictions. Even though Malaysia’s international borders officially reopened on 1 st  April 2022, it will take at least three years for tourism in Malaysia to return to pre-pandemic levels. On the bright side, the break from mass tourism has significantly reduced the anthropogenic ill-effects of tourism and its related activities on the environment, paving the way for the re-opening of borders to attract a niche of tourists seeking safe, clean, and sustainable destinations. However, the economic and social safety net of tourism and its stakeholders has been compromised since the onset of COVID-19. Consequently, despite tourism activities picking up speed again, the return of the workforce to their hospitality careers has been challenging.

What is the future for the industry?

The tourism landscape has been undeniably altered, perhaps permanently. In the foreseeable future, safety, space, carrying capacity, and memorable experiences will be in higher demand to cater to the needs and behavioural intentions of future tourists. This includes crisis management in all forms, from biological warfare like COVID-19 to  terrorism, climate change, and geopolitical issues. It is crucial to acknowledge all these aspects in the policy formulation process, along with continued engagement and collaboration with stakeholders, to ensure a resilient industry for the future. Such structural policy changes and evidence-based solutions address Malaysia’s readiness, recovery, reform, and resilience in facing future crises, which achieves tourism sustainability and ascertains the future success of tourism in Malaysia.

Figure 1: Pela’u fishermen selling their catch to tourist, Mabul Island, Semporna Sabah

Figure 2: Courtesy visit to Ministry of Tourism, Arts and Culture Malaysia (MOTAC)

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Malaysia Tourism Statistics

Malaysia international tourism: expenditures, view malaysia's malaysia international tourism: expenditures from 1995 to 2016 in the chart:.

Malaysia International Tourism: Expenditures: % of Total Imports

View malaysia's malaysia international tourism: expenditures: % of total imports from 1995 to 2016 in the chart:.

Malaysia International Tourism: Expenditures: for Passenger Transport Items

View malaysia's malaysia international tourism: expenditures: for passenger transport items from 1995 to 2009 in the chart:.

Malaysia International Tourism: Expenditures: for Travel Items

View malaysia's malaysia international tourism: expenditures: for travel items from 1995 to 2016 in the chart:.

Malaysia International Tourism: Number of Arrivals

View malaysia's malaysia international tourism: number of arrivals from 1995 to 2016 in the chart:.

Malaysia International Tourism: Receipts

View malaysia's malaysia international tourism: receipts from 1995 to 2016 in the chart:.

Malaysia International Tourism: Receipts: % of Total Exports

View malaysia's malaysia international tourism: receipts: % of total exports from 1995 to 2016 in the chart:.

Malaysia International Tourism: Receipts: for Passenger Transport Items

View malaysia's malaysia international tourism: receipts: for passenger transport items from 1995 to 2009 in the chart:.

Malaysia International Tourism: Receipts: for Travel Items

View malaysia's malaysia international tourism: receipts: for travel items from 1995 to 2016 in the chart:.

Explore our Data

Malaysia Tourism Statistics in Brief

Ministry of Tourism & Culture of Malaysia receives and collates tourism related data from multiple sources. These have been formulated, configured and analysed to provide industry players with concise and useful information such as facts and figures on the performance of Malaysian tourism sector.

You are encouraged to visit our MyTourismData Portal for more details.

The above data is just a glimpse of Malaysian tourism statistics and data. To find more details on Malaysia Tourist Arrivals, Tourist Receipts, and other tourism performance data, please visit MyTourismData Portal.

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Tourism Policy Development: A Malaysian Experience

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Technology Application in Tourism in Asia pp 283–294 Cite as

Virtual Tourism Experience: A Tale from Malaysia

• Sharina Osman 2  
• First Online: 02 March 2022

675 Accesses

1 Citations

The tourism and hospitality industry is one of the sectors that have witnessed more remarkable changes brought by technology. Technology is paramount that contributed a lot towards the success of this industry around the world. However, even though the adoption of technology in the tourism sector is outraging, the infestation of the world Pandemic Coronavirus has made the industry even more dependable on technology. The movement restriction and the concern of being infected change how people look at travelling. Exploring the world from the comfort of their own home is the fundamental concept of virtual reality travel that is currently seeing a surge in popularity. These virtual reality travel experiences aim to create a feeling that is as much like being in the actual destination possible. These are made possible with the advancement of technology. Although virtual travel may never replace traditional travel, just as travel platforms, from print to social media, the evolution and application of new technology, virtual travel potentially become as popular as actual travel exploration. This chapter elucidates the virtual tourism experience and explores how far the virtual experience helps ramps up tourism in Malaysia. It also discusses the intriguing possibilities around virtual travel experience, collected from the involvement of the participants of the MyVirtual Experience Program.

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Osman, S. (2022). Virtual Tourism Experience: A Tale from Malaysia. In: Hassan, A. (eds) Technology Application in Tourism in Asia. Springer, Singapore. https://doi.org/10.1007/978-981-16-5461-9_17

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Tourism Malaysia promotes breakfast culture at Malaysia Travel Escapades in Singapore; nasi lemak and roti canai the main limelight

Saturday, 13 Apr 2024

Related News

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Tourism malaysia eyes five million chinese tourists, tourism, arts and culture ministry hosts break-fast for foreign diplomats.

SINGAPORE (Bernama): Malaysian breakfast delights stole the limelight at the inaugural Malaysia Travel Escapade 2024, at the Suntec City Mall, from April 12 to 14.

The aroma of nasi lemak and roti canai, as well as the chicken bak kut teh, wafted through the air - attracting visitors who came for a taste of Malaysia’s culinary heritage to the three-day travel fair.

Tourism Malaysia Singapore deputy director Mohana Murni Shanmugam said the Malaysian breakfast culture is chosen as the highlight of this travel fair, in line with the government’s submission to the UNESCO Intangible Cultural Heritage list

"We are thrilled to highlight Malaysian breakfast culture and give visitors a taste of authentic Malaysia's culinary delights.

"We believe the Malaysian breakfast culture is unique and becoming part and parcel of the country’s heritage, deserving recognition and promotion as we gear up for Visit Malaysia Year 2026," she told Bernama, here, Saturday.

Visitors were also treated to a mesmerising display of live teh tarik demonstrations by ‘Teh Tarik King’ Fakir Mohd Jamal Mohd from Kedah, showcasing the artistry behind Malaysia's iconic pulled tea.

Mohana Murni said this year Malaysia aims to welcome 27.3 million international tourists with 10 million arrivals from Singapore, generating RM102.7 billion in tourism receipts.

She said last year, Singapore ranked as the top source of tourist-generating markets, contributing significantly to 8.3 million arrivals.

The forthcoming Visit Malaysia Year 2026 has set a target of 35.6 million foreign tourist arrivals, with a target receipt of RM147.1 billion, she added.

The Malaysia Travel Escapade 2024 also offered a glimpse into Malaysia's vibrant culture with a showcase of traditional handicrafts and products including Sarawak’s black pepper, gula apong and coconut sugar, as well as rejuvenating spa services, courtesy of the Association of Malaysian Spas (AMSPA).

Spa Manja manager Roselyn said among the offer at the fair include a two-hour package worth S$48 for customers of the spa that is located in Johor Bahru.

"Our customers are 50-50 between locals and Singaporeans. Spa is one of the main attractions for Singaporeans when they visit Malaysia. This fair allows us to promote our products and the Malaysian spa experience to Singaporeans and help to increase tourism in Malaysia,” she said. - Bernama

Tags / Keywords: Tourism Malaysia , Singapore , Tourism , Breakfast Culture , Nasi Lemak , Roti Canai

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Indonesia’s president-elect holds talks with Malaysian leader on bolstering ties

In this photo provided by Malaysia’s Prime Minister’s Office, Malaysia’s Prime Minister Anwar Ibrahim, left, shakes hands with Indonesian president-elect and Defense Minister Prabowo Subianto at the Prime Minister’s office in Putrajaya, Malaysia, Thursday, April 4, 2024. (Sadiq Asyraf/Malaysia’s Prime Minister’s Office via AP)

In this photo provided by Malaysia’s Prime Minister’s Office, Malaysia’s Prime Minister Anwar Ibrahim, left, speaks with Indonesian president-elect and Defense Minister Prabowo Subianto at the Prime Minister’s office in Putrajaya, Malaysia, Thursday, April 4, 2024. (Sadiq Asyraf/Malaysia’s Prime Minister’s Office via AP)

In this photo provided by Malaysia’s Prime Minister’s Office, Malaysia’s Prime Minister Anwar Ibrahim, center left, chats with Indonesian president-elect and Defense Minister Prabowo Subianto at the Prime Minister’s office in Putrajaya, Malaysia, Thursday, April 4, 2024. (Sadiq Asyraf/Malaysia’s Prime Minister’s Office via AP)

In this photo provided by Malaysia’s Prime Minister’s Office, Malaysia’s Prime Minister Anwar Ibrahim, left, greets Indonesian president-elect and Defence Minister Prabowo Subianto at the Prime Minister’s office in Putrajaya, Malaysia, Thursday, April 4, 2024. (Sadiq Asyraf/Malaysia’s Prime Minister’s Office via AP)

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KUALA LUMPUR, Malaysia (AP) — Indonesian President-elect Prabowo Subianto held talks Thursday with Malaysia’s leader on bolstering bilateral ties as part of a regional visit that has also taken him to China and Japan.

Prime Minister Anwar Ibrahim said he and Subianto discussed next steps to strengthen bilateral ties, and also exchanged views on their political experiences.

“Our political journeys are almost similar as we were both tested with various challenges before being appointed,” Anwar said in a statement on Facebook after their meeting. He said Subianto also recalled his secondary education at a school in Kuala Lumpur. “May Malaysia-Indonesia relationship continue to be strengthened for our common good,” he added.

Subianto, who is currently defense minister, will succeed Joko Widodo in October. The wealthy ex-general chose Beijing for his first official visit after his February election victory in a bid to emphasize the countries’ robust ties amid rising tensions in the South China Sea . In his Monday meeting with Chinese President Xi Jinping, Subianto pledged a continued friendly policy toward China.

He then flew to Japan where he held talks with Prime Minister Fumio Kishida on Wednesday, and pledged to strengthen ties including defense cooperation.

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Simpson, who was married twice, fathered five children.

Simpson married Marguerite Whitley in 1967 when they were both teenagers, and they had three children together. In 1977, the football player started dating Nicole Brown , and he divorced Whitley in 1979.

He and Brown got married in 1985, and they were together for seven years. They had two children before she filed for divorce in 1992.

In 1995, Simpson was acquitted of the 1994 murder of Brown and her friend, Ronald Goldman.

Meet Simpson's five kids.

Arnelle Simpson

Arnelle Simpson is the ex-football star's first daughter with Marguerite L. Whitley. She was born in December 1968, saying during her father's murder trial that it was "the same day my dad won the Heisman trophy," The Washington Post reported at the time.

Arnelle told the jury during the trial that her father was "very upset, emotional, confused" when she spoke to him after police told him about the murder of Nicole Brown Simpson, per the Post. At the time of the June 1994 murders, Arnelle was living in a guest house on Simpson's property.

Arnelle also spoke during her father's parole hearing after he spent nine years in prison in relation to a 2007 robbery. During her statement, she called him her "best friend" and "rock," ABC News reported.

"We just want him to come home," Arnelle said at the time. "This has been really, truly hard… I know that he is remorseful."

Jason Simpson

Jason is Simpson and Whitley's first son. He was 24 at the time of the 1984 killings , born in 1970.

As NBC News reported, Jason tried to speak with his father when Simpson arrived at his Brentwood home after his famous televised 1994 car chase. Police, however, stopped Jason before he could reach Simpson and detained him. Jason did not face any charges.

The Los Angeles Times reported in 2016 that Jason was living a quiet life out of the public eye and working as a chef at an Atlanta restaurant called St. Cecilia. A profile that appears to belong to Jason on the Charleston Wine + Food Festival website indicates that he has more recently worked as the executive chef at Golden Eagle and Muchacho , two sister restaurants in the Atlanta area.

Aaren Simpson

Simpson and his first wife had one more daughter, Aaren, who was born in 1977. However, Aaren died at 23 months old after drowning in a swimming pool.

Sydney Brooke Simpson

Sydney Brooke Simpson was born in 1985 and was 8 years old when her mother was murdered in 1994. After Brown's death and amid her father's trial, she was looked after by her maternal grandparents, Louis Brown and Juditha Brown.

According to The Los Angeles Times , she studied at Boston University where she graduated with a degree in Sociology. She later moved to St. Petersburg, Florida, near her brother Jason.

Simpson seemingly has no presence on social media and appears to keep her life private.

Justin Ryan Simpson

Simpson's youngest child Justin was born in 1988 and was 5 years old at the time of his mother's murder. Along with his sister, Justin was also looked after by his grandparents during his father's trial and kept away from the media growing up.

When "The People v. O.J. Simpson," a TV series that dramatized the case, was airing on FX in 2016 and catapulted the Simpson family back into the spotlight, the Tampa Bay Times spoke to Justin about his life at the time. He told them that he was working in real estate and explained why he lives in Florida.

"It's a great place to live, why not St. Pete? It's great here," he said.

A Zillow profile that appears to belong to Justin reads: "Justin has seen a diverse spectrum of markets from Los Angeles to Chicago, Miami and Atlanta. Having spent years in multi-family renovation and income properties, Justin has turned his focus to helping others succeed as he has."

It continued: "Having a family immersed in hospitality, Justin sets himself apart by dominating customer service and his communication/negotiation skills give his clients the competitive edge.''

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Teen Girls Confront an Epidemic of Deepfake Nudes in Schools

Using artificial intelligence, middle and high school students have fabricated explicit images of female classmates and shared the doctored pictures.

After boys at Francesca Mani’s high school fabricated and shared explicit images of girls last year, she and her mother, Dorota, began urging schools and legislators to enact tough safeguards. Credit... Shuran Huang

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By Natasha Singer

Natasha Singer has covered student privacy for The Times since 2013. She reported this story from Westfield, N.J.

• April 8, 2024

Westfield Public Schools held a regular board meeting in late March at the local high school, a red brick complex in Westfield, N.J., with a scoreboard outside proudly welcoming visitors to the “Home of the Blue Devils” sports teams.

But it was not business as usual for Dorota Mani.

In October, some 10th-grade girls at Westfield High School — including Ms. Mani’s 14-year-old daughter, Francesca — alerted administrators that boys in their class had used artificial intelligence software to fabricate sexually explicit images of them and were circulating the faked pictures. Five months later, the Manis and other families say, the district has done little to publicly address the doctored images or update school policies to hinder exploitative A.I. use.

“It seems as though the Westfield High School administration and the district are engaging in a master class of making this incident vanish into thin air,” Ms. Mani, the founder of a local preschool, admonished board members during the meeting.

In a statement, the school district said it had opened an “immediate investigation” upon learning about the incident, had immediately notified and consulted with the police, and had provided group counseling to the sophomore class.

“All school districts are grappling with the challenges and impact of artificial intelligence and other technology available to students at any time and anywhere,” Raymond González, the superintendent of Westfield Public Schools, said in the statement.

Blindsided last year by the sudden popularity of A.I.-powered chatbots like ChatGPT, schools across the United States scurried to contain the text-generating bots in an effort to forestall student cheating. Now a more alarming A.I. image-generating phenomenon is shaking schools.

Boys in several states have used widely available “nudification” apps to pervert real, identifiable photos of their clothed female classmates, shown attending events like school proms, into graphic, convincing-looking images of the girls with exposed A.I.-generated breasts and genitalia. In some cases, boys shared the faked images in the school lunchroom, on the school bus or through group chats on platforms like Snapchat and Instagram, according to school and police reports.

Such digitally altered images — known as “deepfakes” or “deepnudes” — can have devastating consequences. Child sexual exploitation experts say the use of nonconsensual, A.I.-generated images to harass, humiliate and bully young women can harm their mental health, reputations and physical safety as well as pose risks to their college and career prospects. Last month, the Federal Bureau of Investigation warned that it is illegal to distribute computer-generated child sexual abuse material, including realistic-looking A.I.-generated images of identifiable minors engaging in sexually explicit conduct.

Yet the student use of exploitative A.I. apps in schools is so new that some districts seem less prepared to address it than others. That can make safeguards precarious for students.

“This phenomenon has come on very suddenly and may be catching a lot of school districts unprepared and unsure what to do,” said Riana Pfefferkorn , a research scholar at the Stanford Internet Observatory, who writes about legal issues related to computer-generated child sexual abuse imagery .

At Issaquah High School near Seattle last fall, a police detective investigating complaints from parents about explicit A.I.-generated images of their 14- and 15-year-old daughters asked an assistant principal why the school had not reported the incident to the police, according to a report from the Issaquah Police Department. The school official then asked “what was she supposed to report,” the police document said, prompting the detective to inform her that schools are required by law to report sexual abuse, including possible child sexual abuse material. The school subsequently reported the incident to Child Protective Services, the police report said. (The New York Times obtained the police report through a public-records request.)

In a statement, the Issaquah School District said it had talked with students, families and the police as part of its investigation into the deepfakes. The district also “ shared our empathy ,” the statement said, and provided support to students who were affected.

The statement added that the district had reported the “fake, artificial-intelligence-generated images to Child Protective Services out of an abundance of caution,” noting that “per our legal team, we are not required to report fake images to the police.”

At Beverly Vista Middle School in Beverly Hills, Calif., administrators contacted the police in February after learning that five boys had created and shared A.I.-generated explicit images of female classmates. Two weeks later, the school board approved the expulsion of five students, according to district documents . (The district said California’s education code prohibited it from confirming whether the expelled students were the students who had manufactured the images.)

Michael Bregy, superintendent of the Beverly Hills Unified School District, said he and other school leaders wanted to set a national precedent that schools must not permit pupils to create and circulate sexually explicit images of their peers.

“That’s extreme bullying when it comes to schools,” Dr. Bregy said, noting that the explicit images were “disturbing and violative” to girls and their families. “It’s something we will absolutely not tolerate here.”

Schools in the small, affluent communities of Beverly Hills and Westfield were among the first to publicly acknowledge deepfake incidents. The details of the cases — described in district communications with parents, school board meetings, legislative hearings and court filings — illustrate the variability of school responses.

The Westfield incident began last summer when a male high school student asked to friend a 15-year-old female classmate on Instagram who had a private account, according to a lawsuit against the boy and his parents brought by the young woman and her family. (The Manis said they are not involved with the lawsuit.)

After she accepted the request, the male student copied photos of her and several other female schoolmates from their social media accounts, court documents say. Then he used an A.I. app to fabricate sexually explicit, “fully identifiable” images of the girls and shared them with schoolmates via a Snapchat group, court documents say.

Westfield High began to investigate in late October. While administrators quietly took some boys aside to question them, Francesca Mani said, they called her and other 10th-grade girls who had been subjected to the deepfakes to the school office by announcing their names over the school intercom.

That week, Mary Asfendis, the principal of Westfield High, sent an email to parents alerting them to “a situation that resulted in widespread misinformation.” The email went on to describe the deepfakes as a “very serious incident.” It also said that, despite student concern about possible image-sharing, the school believed that “any created images have been deleted and are not being circulated.”

Dorota Mani said Westfield administrators had told her that the district suspended the male student accused of fabricating the images for one or two days.

Soon after, she and her daughter began publicly speaking out about the incident, urging school districts, state lawmakers and Congress to enact laws and policies specifically prohibiting explicit deepfakes.

“We have to start updating our school policy,” Francesca Mani, now 15, said in a recent interview. “Because if the school had A.I. policies, then students like me would have been protected.”

Parents including Dorota Mani also lodged harassment complaints with Westfield High last fall over the explicit images. During the March meeting, however, Ms. Mani told school board members that the high school had yet to provide parents with an official report on the incident.

Westfield Public Schools said it could not comment on any disciplinary actions for reasons of student confidentiality. In a statement, Dr. González, the superintendent, said the district was strengthening its efforts “by educating our students and establishing clear guidelines to ensure that these new technologies are used responsibly.”

Beverly Hills schools have taken a stauncher public stance.

When administrators learned in February that eighth-grade boys at Beverly Vista Middle School had created explicit images of 12- and 13-year-old female classmates, they quickly sent a message — subject line: “Appalling Misuse of Artificial Intelligence” — to all district parents, staff, and middle and high school students. The message urged community members to share information with the school to help ensure that students’ “disturbing and inappropriate” use of A.I. “stops immediately.”

It also warned that the district was prepared to institute severe punishment. “Any student found to be creating, disseminating, or in possession of AI-generated images of this nature will face disciplinary actions,” including a recommendation for expulsion, the message said.

Dr. Bregy, the superintendent, said schools and lawmakers needed to act quickly because the abuse of A.I. was making students feel unsafe in schools.

“You hear a lot about physical safety in schools,” he said. “But what you’re not hearing about is this invasion of students’ personal, emotional safety.”

Natasha Singer writes about technology, business and society. She is currently reporting on the far-reaching ways that tech companies and their tools are reshaping public schools, higher education and job opportunities. More about Natasha Singer

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