health and wellness tourism examples

What Is Wellness Tourism? A Complete Guide to Taking a Health-Inspired Vacation

Practicing health and wellness in our daily lives isn’t enough for many of us — we seek well-being when we travel, too.

Enter: wellness tourism, a concept that the U.S.-based nonprofit organization Global Wellness Institute (GWI) defines as travel associated with the pursuit of maintaining or enhancing overall personal well-being.

It’s important to note that, though “wellness”’ and “well-being” are often interchangeable and related terms, they have slightly different meanings. According to Gallup , wellness is a part of well-being and describes a healthy lifestyle beyond acute illness, whereas both Gallup and the Centers for Disease Control and Prevention (CDC) define well-being in a broader life context — feelings of contentment and satisfaction, and positive function in career, social, financial, physical, psychological, and other frameworks — which are important for personal and public health.

Wellness tourism, as a mechanism to support overall well-being, comes in a variety of forms.

For some, it may entail a trip or destination exclusively for wellness purposes, like a yoga retreat in the mountains, and for others, it may involve incorporating healthy habits and experiences into established trips. For example, you might bring your family to a hot spring during your annual vacation, or stop in at a spa for a massage in between sessions at a work conference.

For others still, immersion-based wellness travel, such as a pilgrimage, intensive yoga training, a visit to a humanistic integrative education center (like the nonprofit Esalen Institute ), a silent vipassana meditation retreat, or an indigenous-informed plant medicine retreat, may help deepen a spiritual, self-inquiry, or purpose-driven path.

The main point? These types of trips and health-forward activities aren’t going anywhere anytime soon. The global wellness tourism market value currently sits at $451 billion, but a 2022 report by Grand View Research reveals that it’s expected to jump to $1.02 trillion by 2030.

Here, we unpack how wellness tourism works, the possible benefits, and how to plan your next health-inspired getaway.

Common Questions & Answers

History of wellness tourism.

Wellness tourism may be everywhere today, but people have traveled with health or wellness as the primary focus for centuries.

According to  Health-Tourism.com , most ancient civilizations recognized the therapeutic benefits of mineral thermal springs , and many built healthcare facilities around them.

Ancient Greek, Egyptian, Roman, Celtic, and Hebrew cultures created health centers that attracted travelers from all over the world, per past research . Baths of different temperatures, swimming pools, exercise rooms, and rooms for massage and other health treatments became a mainstay in Roman culture, according to the World History Encyclopedia . And as early as 5,000 years ago, people trekked to India to seek benefits from Ayurvedic medicine , a holistic approach to physical and mental health.

But while traveling for wellness dates back thousands of years, wellness tourism as a global industry is relatively new, notes the Wellness Tourism Association (WTA) .

“In the early 2000s, the spa industry’s marketing message went from ‘pampering’ to ‘prevention’ and that, along with the so-called ‘wellness revolution’ was the beginning [of wellness tourism],” says Anne Dimon , the Denver-based cofounder, president, and CEO of the WTA , and the editor of TraveltoWellness.com .

These days, the wellness-travel offerings are practically endless. Whether your interests lean toward yoga and meditation, spa experiences, weight loss, hiking, or even treatments purported to be customized to your DNA — like the Chenot Palace Weggis health and wellness retreat in the Swiss Alps — there’s a trip to suit your needs.

How Wellness Tourism Works

Do you ever feel like you need a vacation after a vacation? That may not be the case with wellness tourism. Whereas traditional vacations are often busy and stressful, wellness trips aim to relieve stress and promote health, so you can reenter everyday life feeling rejuvenated and grounded.

“[Wellness tourism] provides an opportunity for people to take a break from their lives and focus solely on themselves and their well-being,” says Jeanette Lorandini, LCSW , a New York City–based licensed clinical social worker and the owner of Suffolk DBT. It can allow you to de-stress and relax without any, or few, distractions.

Many people also find that they’re more open to changing their behaviors when they don’t have to worry about everyday responsibilities. “For the most part, people try to make their lives as orderly and predictable as they can, because the less you have to think about your normal day-to-day life, the easier it is to manage,” says Michael Brein, PhD , a travel psychologist living on Bainbridge Island, Washington. “All that goes out the door when you travel.”

Being in an environment where you don’t have to make everyday decisions may allow you to experiment with new behaviors or focus on cultivating ones you’ve neglected. This can help you create healthy habits, like sleeping better, eating well, and exercising daily, that you want to follow once you return home. A small observational study out of Australia, published in the February 2017 Journal of Alternative and Complementary Medicine found weeklong retreat experiences may lead to substantial improvements in multiple dimensions of health and well-being, maintainable for six weeks after the fact.

Plus, many wellness trips provide access to services that can positively affect mental and physical health, such as massage therapy , yoga classes , and nutrition consultations. These experiences can help you return home feeling refreshed and better equipped to handle day-to-day stressors, Lorandini notes.

Many people plan their own wellness-travel experiences, but you can hire a travel adviser if you don’t have time or need to pull it off, or need help finding high-quality options. The WTA offers a member directory where you can find vetted travel advisers who specialize in wellness tourism.

Types of Wellness Tourists

According to the GWI, wellness tourists fall into two main categories.

This traveler is mainly motivated by wellness when choosing their trip or destination. For example, they may book a weekend at an all-inclusive health resort or go on a dedicated meditation retreat.

This traveler seeks to maintain wellness while traveling, no matter what kind of trip they’re on. For example, they may take a yoga class during a family vacation or visit a spa during a business trip.

Possible Benefits of Wellness Tourism

Most of the health perks of wellness tourism are anecdotal and can’t be backed up by research. Moreover, existing research primarily focuses on general travel, not wellness tourism. That said, we may be able to pinpoint a few potential benefits of wellness travel.

1. It May Boost Happiness

New experiences and changes in scenery can give some people a mood boost. In a study published in July 2020 in Nature , people with more variability in their day-to-day location tended to be happier. Meanwhile, a past study found that women who vacationed twice a year were less likely to suffer from depression and chronic stress than women who vacationed less frequently.

2. It Provides Lasting Stress Relief

A wellness-inspired getaway enables you to escape the stress of everyday life and focus on activities and experiences that promote well-being. And the stress-relieving benefits of this kind of travel are almost immediate. According to a nonacademic online survey by Expedia referenced in 2018 by the Global Coalition on Aging , 88 percent of U.S. respondents reported feeling more relaxed and less anxious after being on vacation for just a day or two, and the same percentage felt optimistic and positive after a trip.

Time spent disconnected from daily stressful situations can also lower your overall stress once you return home.

Even a short trip (including to local venues) can potentially offer lasting stress relief. In one small study published in 2018 in the International Journal of Environmental Research and Public Health , researchers had 20 midlevel executives spend four nights in a hotel outside their usual environment, while a control group of 20 spent their vacation at home. While both groups noticed immediate improvements in stress and well-being, the hotel cohort saw greater benefits. What’s more, the positive effects could still be felt 45 days post-vacation.

3. It May Improve Heart Health

The stress-lowering effects of travel may have benefits for your heart.

In a past study , middle-aged men at high risk for heart disease who reported that they had taken a vacation in the past year were 17 percent less likely to have passed away than men who hadn’t traveled, in research conducted over a nine-year period.

That said, the authors of the aforementioned study note that, while vacations may improve heart health by lowering stress, it may be that healthier people are more likely to travel. More research is needed to determine if and how travel benefits the heart and mortality risk. If you have a heart condition, be sure to consult your physician before you take a trip.

4. It May Enhance Brain Health

Exposure to new behaviors and environments through travel may stimulate the brain in new ways, potentially helping you stay sharp, according to the report from the Global Coalition on Aging.

In fact, when the authors of a past study followed more than 2,000 older adults for three years, they found that those who regularly participated in social or leisure activities, such as traveling, had a lower risk of dementia. According to the CDC , dementia is a general term for when the impaired ability to remember, think, or make decisions interferes with everyday life. Alzheimer’s disease is the most common type of dementia , and it mostly affects older adults, per the CDC.

Wellness Tourism Risks

Travel of any kind comes with risks. You may face personal safety or environmental risks, such as altitude challenges, heat and humidity, foodborne and waterborne illnesses, and diseases carried by animals and insects, notes the World Health Organization (WHO) .

Traveling with a medical condition can also be risky. Air travel in particular can pose risks for people with cardiac failure, heart rate or rhythm disorders, epilepsy, and those who have recently had a heart attack or stroke, according to  Johns Hopkins Medicine .

Consult your medical healthcare provider if you plan to take a trip so they can offer guidance and support and help you craft an experience that’s appropriate for your healthcare needs.

Who Might Want to Try (and Avoid) Wellness Tourism

Wellness travel is for anyone and everyone. If you have the desire and the budget for a wellness trip, it may make you happier, relieve stress, and potentially improve brain and heart health.

Given the nature of being outside of your daily comfort zone, wellness tourism may be a stressful experience. “People with underlying mental health conditions such as anxiety or depression may find the experience more difficult than someone without these issues, so it’s best to speak with your doctor before making any plans,” Lorandini says.

People with chronic conditions don’t necessarily need to avoid travel. You should see your healthcare provider as early as possible before traveling to discuss any risks and create a care plan, per Johns Hopkins Medicine.

Access to Wellness Tourism

Wellness tourism can be expensive — for example, a seven-day stay at the Chenot Palace Weggis health and wellness retreat starts at $5,722, and tuition at Esalen Institute varies from $540 to $8,000 depending upon accommodation choice and workshop fees. But there are plenty of budget-friendly wellness-travel options out there, Dimon says. Just keep in mind that what’s considered affordable to one traveler may not be to another.

When searching for affordable wellness retreats and other health-inspired travel options, be sure to factor in transportation (airfare, train fare, car rental). Staying closer to home can cut down on your expenses significantly, and as mentioned above, even getting away on a local trip brings possible health benefits.

Depending on where you stay and what you do, you may also save money by designing your own wellness vacation; no rule says you have to sign up for a weeklong all-inclusive trip. “Think about it,” Dimon says, “Someone could enjoy a self-guided wellness vacation at a three-star hotel, reading, relaxing, walking in nature, making healthy food choices, getting a good night’s sleep, and simply being away from the stress of their everyday lives.”

Creativity and wellness tourism go hand in hand. With endless options available, you can craft a wellness trip to fit any budget.

4 Tips for Getting Started With Wellness Tourism

Follow this expert advice for making the most of your next wellness-travel adventure.

1. Start Small

You don’t have to spend a lot of money or time to be a wellness tourist. If you already have a family or business trip on the calendar, look for opportunities to focus on your health and well-being while you’re away. Check out the area you’ll be visiting to see if there are any wellness supportive experiences you’d enjoy. Consider yoga studios, hiking trails, healthy breakfast spots, spas, hot springs, and cooking classes. If you don’t have a trip scheduled, consider planning a self-guided wellness vacation. If you’re working with a limited budget, look for a hotel, AirBnB, or campground you can drive to and spend a few days away from your usual environment.

2. Find Inspiration

Wellness tourism offers so many possibilities that it’s easy to feel overwhelmed. Where should you go? Should you sign up for a weekend retreat or try to DIY? Asking friends and family for recommendations is always a good first step. But you can also find inspiration by reading about other travelers’ experiences. TraveltoWellness.com , an online magazine for wellness-minded travelers, offers many articles detailing new travel options and stories from contributors who have visited a particular place. Use this and other online travel resources to help you discern what wellness experience fits you. (Also, see our wellness travel resources section at the end of this article for more.)

3. Identify Your ‘Why’

What’s your reason — or your “why” — for taking a wellness trip? Do you need a relaxing environment where you don’t have to plan anything or make decisions about food or activities? Or do you want to learn more about yourself, a culture, practice, or activity? Setting your intention and articulating your “why” may guide you toward finding and planning the right travel experience for you, says Lisette Cifaldi , the director of behavioral health at Hilton Head Health, a weight loss and wellness resort on Hilton Head Island in South Carolina.

4. Hire an Expert

If you dislike planning trips, you’re too busy, or you’re not sure where to start, reach out to travel advisers who specialize in wellness, Dimon suggests. The WTA offers a directory of travel advisers who offer wellness-travel guidance. Looping in a professional who knows the industry and who can make suggestions tailored to your well-being goals may be a solid starting point.

How to Make the Most of Your Next Wellness Trip

Follow these expert tips for preparing for and winding down from your wellness travel adventures so you can maximize the benefits of taking precious time off.

Before You Go

• Set a goal  Give yourself a goal to focus on during your trip. This way, you can plan your trip around that goal and maximize your time, Cifaldi says. You can also think about how you want to feel after returning home “and use that as inspiration when planning activities or experiences during your stay,” Lorandini says.
• Plan logistics.  Whether you’ve scheduled an all-inclusive experience or you’re DIY-ing, some logistics will be involved. “Read up on the different activities and services available at the destination so you can make informed decisions about how to spend your time there,” Lorandini says. Plan as many logistics as possible beforehand so you don’t have to worry about them during your trip. For example, if you’re doing a self-guided vacation, come up with a list of healthy food restaurants or grocery stores near your place of stay.
• Get support.  Can any friends or family members help with everyday responsibilities (childcare, pet-sitting, plant-watering) while you’re gone? Can your coworkers cover for you while you’re gone? Having a support system in place to handle routine tasks allows you to stay present and relaxed during your trip, Cifaldi notes.
• Practice self-care.  Preparing for a trip can be stressful, but try to take care of yourself mentally and physically in the days leading up to your departure. This means eating nutritious meals, getting enough sleep, practicing relaxation techniques like yoga or meditation, and exercising, Lorandini says.

After You Get Back

• Reflect:   Go easy upon reentering everyday life. Take some time to let the experiences you had on your trip soak in. “Journaling about your experiences can be a great way to process all you learned and hold onto those feelings of relaxation and well-being,” Lorandini says.
• Change your environment.  Continue your wellness journey once you return home by tweaking your environment to encourage the healthy habits you practiced on your trip. “You might clean out your pantry to include more health-friendly options or find a space in your home to dedicate to a daily meditation practice,” Cifaldi says.
• Find a community.  Connect with people who share your wellness interests. Cifaldi suggests starting with group wellness or fitness classes. You may meet people who are walking a similar well-being path and can support you along your journey, she says.

Wellness Tourism Resources We Love

Organizations.

Global Wellness Institute (GWI)

This nonprofit organization advocates for preventative health and wellness worldwide. The Global Wellness Institute (GWI) collects industry research, leads international roundtables, supports wellness initiatives, and offers an online resource where you can find medical evidence for mainstream wellness approaches. Find information about wellness tourism on their website and sign up for email updates.

U.S. Travel Association

The U.S. Travel Association is a national nonprofit organization representing the travel industry. Made up of more than 1,100 member organizations, they work to grow and sustain travel to and within the United States. They offer research, news, and commentary to keep you informed while you plan your trip.

Media and Planning

Wellness Tourism Association (WTA)

Launched in January 2018, the Wellness Tourism Association (WTA) is a global network of destination management organizations (DMOs), hotels, tour operators, travel advisers, wellness practitioners, and media. The WTA is a great place to search for wellness retreats, destinations, and travel advisers. Browse their directory for options.

Travel to Wellness

Travel to Wellness is an online wellness travel magazine founded by Anne Dimon in 2004. Here, you’ll find reviews of wellness offerings, everyday wellness tips, roundups of retreats and vacations, product recommendations, and firsthand travel accounts. Stay updated with their email newsletter and start your trip search with the 2023 wellness retreat guide .

Suite Dreams Travel

Hosted by the wellness travel planner Barbara Tuckett, the Suite Dreams Travel podcast covers various topics. You'll find episodes on must-see sights, travel reviews, what makes wellness travel different from other vacations, and how to handle travel stressors like canceled flights.

Editorial Sources and Fact-Checking

Everyday Health follows strict sourcing guidelines to ensure the accuracy of its content, outlined in our editorial policy . We use only trustworthy sources, including peer-reviewed studies, board-certified medical experts, patients with lived experience, and information from top institutions.

• Wellness Tourism Market Size, Share & Trends Analysis Report by Service, by Travel Purpose, by Travel Type, by Region, and Segment Forecasts, 2022–2030. Grand View Research .
• Wellness Tourism. Global Wellness Institute (GWI) .
• The History of Medical Tourism. Health-tourism.com .
• Roman Baths. World History Encyclopedia . May 2, 2013.
• About. Wellness Travel Association (WTA) .
• Heller AS, Shi TC, Chiemeka Ezie CE, et al. Association Between Real-World Experiential Diversity and Positive Affect Relates to Hippocampal-Striatal Functional Connectivity. Nature Neuroscience . July 2020.
• Chikani V, Reding D, Gunderson P, et al. Vacations Improve Mental Health Among Rural Women: The Wisconsin Rural Women’s Health Study. WMJ . August 2005.
• Destination Healthy Aging: The Physical, Cognitive, and Social Benefits of Travel. Global Coalition on Aging .
• Blank C, Gatterer K, Leichtfried V, et al. Short Vacation Improves Stress-Level and Well-Being in German-Speaking Middle Managers — a Randomized Controlled Trial. International Journal of Environmental Research and Public Health . 2018.
• Gump BB, Matthews KA. Are Vacations Good for Your Health? The 9-Year Mortality Experience After the Multiple Risk Factor Intervention Trial. Psychosomatic Medicine . September–October 2000.
• About Dementia. Centers for Disease Control and Prevention (CDC) . April 5, 2019.
• Fabrigoule C, Letenneur L, Dartigues JF, et al. Social and Leisure Activities and Risk of Dementia: A Prospective Longitudinal Study. Journal of the American Geriatrics Society . May 1995.
• Health Risks When Traveling. World Health Organization (WHO) . April 28, 2020.
• Traveling With Chronic Conditions. Johns Hopkins Medicine .
• Moss G. Water and Health: A Forgotten Connection? Perspectives in Public Health . Sept 2010.
• Cohen M, Elliott F, Oates L, et al. Do Wellness Tourists Get Well? An Observational Study of Multiple Dimensions of Health and Well-Being After a Week-Long Retreat. Journal of Alternative and Complementary Medicine . March 22, 2021.
• Wellness vs. Well-Being: What’s the Difference? Gallup .
• Well-Being Concepts. Centers for Disease Control and Prevention (CDC) . October 31, 2018.

Global Wellness Institute

Wellness tourism, wellness tourism.

Wellness tourism is the powerful intersection of two large and growing multi-trillion-dollar industries: tourism and wellness. Holistic health and prevention are increasingly at the center of consumer decision-making, and people now expect to continue their healthy lifestyles and wellness routines when they are away from home.

In 2013, the Global Wellness Institute (GWI) unveiled the inaugural edition of the Global Wellness Tourism Economy report—a landmark study that defined the parameters and characteristics of the emerging wellness tourism sector, estimated its global size, and highlighted its far-reaching economic impacts. In that report, GWI first measured wellness tourism at $439 billion 2012. Since that time, wellness has become a major force in the global tourism market, with wellness tourism expenditures reaching $720 billion in 2019 (followed by a downturn in 2020 due to the pandemic). Prior to the pandemic, wellness tourism had consistently grown much faster than regular tourism. Wellness tourism growth is expected to accelerate in the coming years with the post-pandemic resurgence of tourism activities, and it will fully recover and surpass its pre-pandemic levels in 2023.. [Note that GWI’s most recent wellness tourism data can be found at: Wellness Economy Data Series .]

Five Key Things to Know About Wellness Tourism

1. what is wellness tourism.

The Global Wellness Institute defines wellness tourism as  travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing . With so much unwellness embedded in today’s travel, wellness tourism brings the promise of combating those negative qualities and turning travel into an opportunity to maintain and improve our holistic health.

2. Wellness tourism is not medical tourism.

Wellness tourism is often conflated with medical tourism—not only by consumers but in destination marketing. This confusion is caused by an incomplete understanding of these markets and inconsistent usage of terminologies by destinations, government organizations and promotion agencies. Sometimes the term “health tourism” is also used as a catch-all to describe many types of medical and wellness services and activities—from open heart surgery and dental care to destination spas and yoga retreats—causing further confusion. In fact, these two sectors operate largely in separate domains and meet different consumer needs.

A good way to understand the difference is to look at our health and wellbeing on a continuum:

• On the left are poor health, injury and illness. The medical paradigm treats these conditions. Medical tourism falls on this side—for example traveling to another place to receive surgery or a dental treatment because it is more affordable, higher quality, or unavailable at home.
• On the right side of the continuum is wellness—these are the proactive things we do to maintain a healthy lifestyle, reduce stress, prevent disease, and enhance our wellbeing. This is what motivates wellness tourism.

There is some overlap between medical tourism and wellness tourism—for example, DNA testing or executive checkups. But in general, the types of visitors, activities, services, businesses and regulations involved are very different between medical tourism and wellness tourism, even though they may share a dependence on a region’s basic tourism and hospitality infrastructure and amenities.

3. Who are the wellness travelers?

There is a common misconception that wellness travelers are a small, elite and wealthy group of leisure tourists who visit destination spas, health resorts, or yoga and meditation retreats. In fact, wellness travelers comprise a much broader and more diverse group of consumers with many motivations, interests and values.

GWI identifies two types of wellness travelers:

• Primary wellness traveler:  A traveler whose trip or destination choice is primarily motivated by wellness.
• Secondary wellness traveler:  A traveler who seeks to maintain wellness while traveling or participates in wellness experiences while taking any type of trip for leisure or business.

Importantly, primary and secondary wellness travel can be done by the same person on different trips, and these two types of wellness travel reinforce one another. Over time, some secondary wellness travelers will decide to take a primary wellness trip, as their interest in and experience with wellness grows. For example, a person who visits a day-use hot spring during a family vacation (secondary wellness travel) may later be motivated to plan a weekend getaway staying at a hot spring resort (primary wellness travel).

4. Every destination has something unique to offer to wellness travelers.

Like other forms of specialty travel, wellness travel is not a cookie-cutter experience. Every destination has its own distinct flavors in relation to wellness, linked with its local culture, natural assets, foods, etc. Some travelers may be satisfied with a generic massage, exercise class or smoothie. The more discerning and sophisticated wellness travelers—especially those in the millennial generation—are interested in what the destination offers that is different from someplace else. These unique and authentic experiences can be built upon indigenous healing practices; ancient/spiritual traditions; native plants and forests; special muds, minerals and waters; vernacular architecture; street vibes; local ingredients and culinary traditions; history and culture; etc. Because each destination is different, there is always something unique to offer wellness travelers.

5. Wellness tourism brings benefits to businesses and stakeholders beyond the wellness sectors.

The wellness tourism economy is much larger than a narrowly defined set of typical wellness businesses, such as spas, wellness retreats, thermal/mineral springs and boot camps. Wellness travelers (especially secondary wellness travelers) are looking to continue their wellness lifestyle during travel, and this lifestyle may encompass healthy eating, exercise/fitness routines, mind-body practices, nature experiences, connections with local people and culture, etc., thereby creating opportunities for businesses such as yoga studios, gyms and fitness centers, healthy food stores/markets, events, arts and crafts, museums and many others.

In addition to wellness experiences, all wellness tourists need transportation, food and lodging, and they will likely seek out shopping or entertainment. All of these businesses—whether they are wellness-specific or not—benefit from wellness tourism and are part of the wellness tourism economy. There are numerous opportunities to infuse wellness into all kinds of amenities and services, which can help businesses differentiate, provide more value, and capture higher spending by wellness travelers. Examples include airport spas that target wellness travelers in transit; wellness-centered hotels for those who want better sleep and regular fitness routines; specialty restaurants serving healthy, organic or local cuisine; transportation companies that use clean fuels or low-/zero-emission vehicles; or gift shops that sell products that are connected to unique local wellness traditions.

Wellness tourism may help destinations mitigate the negative impacts of mass tourism or over-tourism. Because wellness travelers tend to be high-spenders and favor experiences that are authentic and unique, there is less pressure for destinations to engage in a “race to the bottom” strategy that competes on price and quantity.

Wellness tourism also provides destinations with an opportunity to reduce the seasonality of visitor flows. For example, ski destinations can attract wellness travelers interested in hiking and other outdoor activities in the summertime, while beach destinations can appeal to travelers looking for a more tranquil environment to de-stress or take a retreat in the wintertime.

Measuring Wellness Tourism:

GWI defines wellness tourism as  travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing . We measure wellness tourism by aggregating the trip expenditures of people who are defined as wellness tourists. These expenditures include lodging, food and beverage, activities and excursions, shopping, in-country transportation (travel within the country), and other services (e.g., concierge, telecommunications, travel agent services, travel insurance, etc.). We include expenditures made by both international and domestic travelers:

• International wellness tourism expenditures: All receipts earned by a country from inbound wellness tourists visiting from abroad, with an overnight stay.
• Domestic wellness tourism expenditures: All expenditures in a country made by wellness tourists traveling within their own country, with an overnight stay.

Within each of the international and domestic tourism segments, we estimate the portion of trips and expenditures that are represented by wellness tourists, including both the primary and secondary wellness tourism segments (as defined above). We aggregate the spending of primary and secondary wellness tourists, both international/inbound and domestic, across 212 countries, to arrive at the size of the global wellness tourism industry.

For more information :

• GWI’s 2024 report, Wellness Policy Toolkit: Wellness In Tourism , explores barriers that are currently preventing wellness tourism from delivering broad-based health and well-being benefits, and it presents six policy ideas that help everyone – from visitors to local residents to businesses – reap more benefits from tourism.
• In 2018, GWI released an updated  Global Wellness Tourism Economy report, which provides in-depth analysis and data for the sector.
• GWI’s 2020 white paper  Resetting the World With Wellness: Travel and Wonder explores why the rapid growth of travel has resulted in an unhealthy industry and how wonder, awe and connection can be wellness-enhancing and help us reconnect with our purpose for travel in a post-COVID-19 future.
• GWI’s wellness tourism figures are also updated and released every few years in the Global Wellness Economy Monitor . For the most recent wellness tourism research, see Wellness Economy Data Series .
• Additional information and resources are available through GWI’s Wellness Tourism Initiative .

NomadTreneur

25 Examples of Wellness Tourism You Should Know About

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November 12, 2023

Wellness tourism has gained immense popularity in recent years as more people prioritize their physical and mental well-being while traveling. From serene spa retreats to adventurous mindfulness excursions, the world offers a plethora of wellness tourism opportunities that cater to various preferences and lifestyles. In this article, we will explore 25 remarkable examples of wellness tourism experiences you should consider for your next rejuvenating getaway.

Yoga Retreats in Bali, Indonesia

Bali’s lush landscapes and tranquil ambiance make it a haven for yoga enthusiasts. Numerous retreat centers offer immersive yoga experiences, where you can practice asanas, meditate, and connect with your inner self while surrounded by nature’s beauty.

Ayurvedic Retreats in Kerala, India

Kerala is renowned for its Ayurvedic traditions, offering travelers a chance to rejuvenate with holistic therapies, herbal treatments, and yoga sessions. Ayurvedic retreats in Kerala provide a holistic approach to wellness.

Hot Springs in Iceland

Iceland boasts an array of geothermal hot springs, such as the Blue Lagoon and Myvatn Nature Baths, where visitors can relax in mineral-rich waters amidst stunning natural landscapes.

Wellness Cruises in the Mediterranean

Wellness cruises combine the joy of exploration with the benefits of health and relaxation. These cruises offer fitness classes, spa treatments, and healthy cuisine while sailing through the picturesque Mediterranean.

Digital Detox Retreats in Thailand

Escape the digital chaos and embark on a digital detox retreat in Thailand, where you can unwind without the distractions of screens and devices. These retreats encourage mindfulness, meditation, and connection with nature.

Forest Bathing in Japan

Shinrin-yoku, or forest bathing, is a Japanese practice that involves immersing oneself in nature to reduce stress and promote overall well-being. Japan’s lush forests provide the perfect backdrop for this rejuvenating experience.

Wellness Safari in South Africa

Combine wildlife exploration with wellness on a safari in South Africa. Many lodges offer yoga, meditation, and spa treatments amid the breathtaking landscapes of the African savannah.

Meditation Retreats in the Himalayas

Seek inner peace and self-discovery in the serene surroundings of the Himalayas. Meditation retreats in this region offer guidance in mindfulness and meditation practices while surrounded by majestic mountain vistas.

Spiritual Wellness in Sedona, USA

Sedona, Arizona, is renowned for its spiritual energy and vortex sites. Visitors can partake in various spiritual practices, including meditation, energy healing, and mindfulness, to achieve a deeper sense of well-being.

Wellness and Wine Tours in Tuscany, Italy

Indulge in the rich flavors of Italian cuisine and fine wines while nurturing your well-being in the picturesque vineyards and spas of Tuscany. Wellness and wine tours offer the perfect blend of relaxation and gastronomic delight.

Surf and Wellness Retreats in Costa Rica

For those seeking adventure and relaxation, Costa Rica offers surf and wellness retreats that combine the thrill of catching waves with yoga, meditation, and spa treatments by the ocean.

Hiking and Yoga Retreats in Nepal

Nepal’s stunning landscapes provide a backdrop for hiking and yoga retreats that allow participants to connect with nature, explore Himalayan trails, and practice yoga amidst breathtaking vistas.

Mindful Cruises in the Norwegian Fjords

Cruise through the dramatic Norwegian fjords while focusing on mindfulness, meditation, and well-being. These cruises provide a unique opportunity to connect with nature’s wonders.

Wellness Retreats in Bali’s Ubud

Ubud, Bali, is a hub for wellness retreats, offering a range of experiences, from yoga and meditation to holistic healing therapies like acupuncture and sound healing.

Eco-Wellness Lodges in Costa Rica

Costa Rica’s eco-wellness lodges provide sustainable and nature-focused retreats, encouraging guests to reconnect with the environment while enjoying spa treatments, yoga, and meditation.

Silent Retreats in India

Experience the power of silence and introspection at silent retreats in India. These retreats provide a serene environment for deep meditation and self-reflection.

Ski and Spa Retreats in the Alps

Combine the exhilaration of skiing with the relaxation of spa treatments in the stunning Alpine regions of Europe, where luxury resorts cater to both adventure seekers and wellness enthusiasts.

Volunteering and Wellness in Peru

Embark on a meaningful journey by volunteering in Peru while prioritizing your well-being. Many organizations offer volunteer programs that include yoga, meditation, and cultural immersion.

Traditional Moroccan Hammams

Indulge in the age-old tradition of hammams in Morocco, where steam baths, exfoliation, and massages offer a deeply relaxing and detoxifying experience.

Eco-Friendly Wellness Resorts in Bali

Bali’s eco-friendly wellness resorts promote sustainable living while offering yoga, meditation, and wellness programs in harmony with nature.

Wellness and Culinary Tours in Thailand

Discover the secrets of Thai cuisine while nourishing your body and soul on wellness and culinary tours in Thailand. These tours offer cooking classes, spa treatments, and exploration of local markets.

Tai Chi Retreats in China

China’s serene landscapes provide an ideal setting for Tai Chi retreats, where you can learn this ancient martial art while enhancing your physical and mental well-being.

Mindful Sailing in Greece

Sail the crystal-clear waters of the Greek islands while practicing mindfulness and meditation on a mindful sailing retreat.

Ayahuasca Retreats in Peru

For those seeking profound spiritual experiences, Ayahuasca retreats in Peru offer a journey of self-discovery and healing guided by experienced shamanic practitioners.

Ancient Wellness Traditions in Egypt

Explore the ancient wellness traditions of Egypt, including aromatherapy, herbal remedies, and therapeutic baths, while immersing yourself in the rich history and culture of this ancient land.

Wellness tourism encompasses a wide array of experiences that cater to diverse interests and well-being goals. Whether you’re drawn to the serenity of yoga retreats, the adventure of surf and wellness in Costa Rica, or the spiritual exploration of Ayahuasca retreats in Peru, there’s a wellness tourism experience waiting for you. So, embark on a journey to well-being and discover the transformative power of travel and self-care.

Exploring the world through wellness tourism not only allows you to rejuvenate your mind and body but also provides the opportunity to connect with different cultures, traditions, and natural wonders. As you plan your wellness journey, consider the following tips to make the most of your experience:

Research and Plan Ahead: Take the time to research the wellness experience that aligns with your goals and preferences. Consider factors like location, duration, activities, and budget.

Consult with Experts: If you’re new to a particular wellness practice, consult with experts or instructors who can guide you through the experience and ensure your safety and comfort.

Pack Mindfully: Pack appropriate clothing, gear, and accessories for your chosen wellness activities. Don’t forget essentials like comfortable workout attire, yoga mats, and meditation cushions.

Disconnect from Technology: Many wellness tourism experiences encourage a break from technology. Embrace the opportunity to disconnect from screens, emails, and social media to fully immerse yourself in the present moment.

Stay Open-Minded: Wellness tourism often introduces you to new philosophies, practices, and cultural customs. Approach each experience with an open mind and a willingness to learn and grow.

Stay Hydrated and Nourished: Proper hydration and nutrition are essential for your well-being. Be mindful of your dietary choices and stay hydrated, especially in warm or active environments.

Embrace Sustainability: Choose wellness experiences and accommodations that prioritize sustainability and eco-friendliness to minimize your environmental impact.

Document Your Journey: While it’s essential to disconnect, you may want to capture memories of your wellness journey through journaling, sketching, or photography. This can serve as a valuable reflection tool.

Practice Self-Care: Wellness tourism is about taking care of yourself. Prioritize self-care during your journey, whether it’s through spa treatments, meditation, or simply enjoying peaceful moments in nature.

Reflect and Integrate: After your wellness journey, take time to reflect on the insights and experiences you’ve gained. Consider how you can integrate these lessons and practices into your daily life for long-lasting benefits.

Remember that wellness tourism is a personal journey, and the most important aspect is your well-being and personal growth. Whether you seek relaxation, adventure, self-discovery, or a combination of these, these 25 examples of wellness tourism experiences offer a diverse range of opportunities to nourish your mind, body, and soul.

So, whether you’re gazing at the Northern Lights from a Nordic hot spring, practicing yoga amidst the Himalayan peaks, or immersing yourself in the vibrant culture of Morocco’s hammams, embrace the transformative power of wellness tourism. It’s not just a vacation; it’s a journey toward a healthier, more balanced, and fulfilled you.

Bon voyage on your wellness exploration!

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Health Tourism: Exploring the Industry, Types, and Top Destinations

April 23, 2023.

Health tourism, also referred to as medical tourism or wellness tourism, is a rapidly growing sector within the global tourism industry. It encompasses a diverse range of activities and services, all aimed at improving or maintaining an individual's health and well-being. This article presents an overview of the health tourism industry, discusses different types of health tourism, examines the top 100 destinations, and provides insights into the number of travelers engaging in health tourism. ‍

Definition of Health Tourism

Health tourism is broadly defined as the practice of individuals traveling outside their country of residence to seek medical treatments, procedures, or wellness experiences. The motivations behind such travel may vary but often include factors such as cost savings, access to specialized treatments, shorter waiting times, or the opportunity to combine medical procedures with leisure travel. ‍

Types of Health Tourism

• Medical Tourism: This category of health tourism focuses on individuals that travel for medical treatments and procedures abroad. Common medical treatments sought by medical tourists include elective surgeries, dental treatments, fertility treatments, and cosmetic procedures. Often, providers offer medical tourism packages that include treatment costs, physician fees, ground transportation and, in some cases, hotel accommodation.
• Wellness Tourism: Wellness tourism, on the other hand, emphasizes the pursuit of well-being through activities and experiences that promote physical, mental, and spiritual health. Examples include spa treatments, yoga retreats, and mindfulness workshops.
• Preventative Healthcare Tourism: This type of health tourism revolves around the concept of proactive health management. Travelers in this category may seek routine medical check-ups, diagnostic tests, or alternative medical treatments to prevent potential health issues.

Top Destinations for Health Tourism

While it is beyond the scope of this article to provide an exhaustive list of the top health and medical tourism destinations; some notable countries and regions have emerged as leaders in this industry, particularly for combining medical and wellness services. These include:

• Thailand: Renowned for its state-of-the-art medical facilities and cost-effective treatments, Thailand has become a popular destination for medical tourists from around the world.
• India: With its combination of advanced healthcare infrastructure, skilled medical professionals, and affordable treatment options, India has emerged as a prominent player in the health tourism sector.
• Singapore: Known for its high-quality healthcare system, Singapore attracts health tourists seeking top-notch medical treatments and wellness experiences.
• Turkey: Offering high-quality medical care at competitive prices, Turkey has become a preferred destination for health tourists, particularly for cosmetic procedures and dental treatments.
• Hungary: Hungary is well-known for its dental and medical spa tourism, thanks to its high-quality services and natural thermal springs.
• Costa Rica: This Central American country has made a name for itself in the medical tourism industry by providing affordable, high-quality healthcare services in a beautiful natural setting.
• South Korea: Boasting world-class healthcare infrastructure and cutting-edge medical technology, South Korea is a top destination for cosmetic surgery and advanced medical treatments.
• Malaysia: Offering a range of healthcare services at competitive prices, Malaysia has become a popular destination for medical and wellness tourism in     Southeast Asia.
• Brazil: With its expertise in cosmetic surgery and dental treatments, Brazil attracts health tourists from across the globe.
• Spain: Spain's modern healthcare infrastructure and affordable treatment options make it an attractive destination for European health tourists.

Travelers Engaging in Health Tourism

The number of travelers engaging in health tourism has been steadily increasing in recent years. According to the Medical Tourism Association, the global medical tourism industry was valued at $58.6 billion in2020, with an estimated 14 million patients traveling for medical treatments each year. This figure is expected to grow at a compound annual growth rate (CAGR)of 12% through 2025, reaching an estimated market value of $142.2 billion.

Wellness tourism, on the other hand, has also witnessed significant growth in recent years. According to the Global Wellness Institute, the wellness tourism market was worth $639 billion in 2019 and is projected to grow at a CAGR of 7.5%, reaching $919 billion by 2022. This growth is driven by the increasing global demand for health and wellness experiences, as well as the rise in disposable incomes and greater awareness of preventive healthcare measures.

Several factors have contributed to the growth of health tourism. Some of these include:

Cost Savings: One of the main driving forces behind the growth of health tourism is the potential for significant cost savings. The cost of medical treatments and procedures can vary dramatically between countries due to factors such as labor costs, government subsidies, and differences in the cost of living. By traveling to countries with lower healthcare costs, health tourists can save a considerable amount of money. For example, a heart bypass surgery in the United States may cost around $100,000,while the same procedure in India could cost approximately $7,000. These cost savings can be particularly attractive for patients who are uninsured, underinsured, or require elective procedures that are not covered by insurance.

Access to Specialized Treatments: Another factor driving health tourism is the opportunity to access specialized treatments that may not be available or have limited availability in one's home country. This can be due to a lack of cutting-edge medical technology, a shortage of medical professionals with specialized skills, or restrictive regulations on certain treatments. Health tourists may choose to travel abroad to receive state-of-the-art care or treatments that are considered experimental or unapproved in their home country.

Shorter Waiting Times: In some countries, patients may face long waiting times for certain medical treatments or procedures due to factors such as limited healthcare resources or high demand. These waiting times can be particularly challenging for patients with chronic pain, deteriorating conditions, or urgent medical needs. Health tourism offers the opportunity for patients to bypass these waiting times and receive the necessary treatments more quickly. For example, a patient in the United Kingdom may face a waiting period of several months for a hip replacement surgery, while the same procedure could be readily available in countries such as Spain or Turkey.

Higher Quality of Care: Some health tourists perceive that the quality of care in another country may be higher than what is available in their home country. This perception can stem from factors such as the reputation of the destination country's healthcare system, the use of advanced medical technology, or the expertise of the medical professionals. For example, Singapore is renowned for its world-class healthcare system, attracting health tourists seeking top-notch medical treatments and wellness experiences. Additionally, countries like South Korea have gained a reputation for excellence in cosmetic surgery, drawing patients from around the world to receive high-quality care from skilled surgeons.

Combining Medical Procedures with Leisure Travel: Health tourism also offers the unique opportunity for individuals to combine medical treatments or wellness experiences with leisure travel. Many health tourists choose to extend their stay in the destination country to explore the local culture, visit tourist attractions, or simply relax and recuperate in a beautiful setting. This combination of medical and leisure travel can contribute to the overall well-being of the patient and enhance their recovery process. For example, a patient undergoing dental treatment in Costa Rica might also take the time to visit the country's beautiful beaches, rainforests, and national parks during their stay.

Health tourism has emerged as a significant sector within the global tourism industry, fueled by factors such as cost savings, access to specialized treatments, and a growing focus on wellness and preventative healthcare. As the industry continues to expand, more countries are investing in their healthcare infrastructure to attract health tourists, offering a wide range of medical and wellness services to meet the diverse needs of these travelers. With the increasing popularity of health tourism, it is essential for healthcare providers, governments, and tourism organizations to work together to ensure the highest standards of care and services for health tourists while promoting sustainable and responsible practices within the industry.

Image credits: Image by <a href="https://www.freepik.com/free-photo/top-view-glove-with-stethoscope_9469085.htm#query=health%20tourism&position=25&from_view=search&track=ais">Freepik</a>

Gha standards accredited by isqua.

A Global Authority in Medical Tourism Accreditation

Medical travel facilitator certification.

GHA’s Medical Travel Facilitator Certification is conducted online and focuses on validating the capacity of facilitator companies to provide appropriate services to clients that enhance safety and patient experience along the entire Medical Travel Care Continuum (patient journey) as appropriate to the to the particular healthcare provider and the facilitator company’s business model.

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The rise of wellness travel, from rewilding to yoga and pilgrimages

Having escaped the confines of the spa, wellness now influences the travel experience far and wide, offering new ways to discover the world.

The number of people concerned about their health and wellbeing has rocketed since the pandemic began. The stats are legion but among them, 80% of those surveyed by Public Health England in 2020 — in the first year of Covid-19 — reported wanting to change their lifestyle in 2021 to become healthier. Meanwhile, an Ipsos study in 2021 noted that 62% of Americans believe health is more important to them than before the pandemic. And this has, as countless more reports will attest, changed the way many of us want to travel.

Just over a fifth (21%) of global travellers are currently travelling for health- and wellness-driven reasons according to the 2022 Travel Trends research by luxury travel network Virtuoso, conducted jointly with YouGov. And its findings suggest this is likely to grow in 2023, with 29% of global travellers stating interest in travelling for wellness reasons in the future. Trends include travel to reconnect — with friends, family, partners or children — and a growing focus on sleep wellness. The research notes ‘the rise in apps like Calm and Headspace permeating travel products, providing flyers the ability to plug in and meditate while in flight’ — not to mention the growing number of sleep retreats aimed at aiding insomniacs.

“Health and wellness technology is moving forward at a very fast pace and creating exciting new possibilities that we’re exploring, from sleep therapy and guided meditation to dynamic bathing, cryotherapy and infrared saunas,” says Emlyn Brown, vice president of wellbeing at Accor, Europe’s largest hospitality and hotels company, which released the Health to Wealth white paper earlier this year.

“Guests now come to us loaded with their own health data,” says Brown of the ubiquity of smartwatches and fitness apps. “We’re exploring ways that we can create bespoke wellness experiences for our guests in spa, nutrition, fitness and sleep.” Accor’s Fairmont Windsor Park hotel, for example, is home to the UK’s first spa multi-person cryotherapy chamber. Hotels Pullman Paris Centre-Bercy and Pullman San Francisco Bay, meanwhile, equip guests with Dreem, a technology wearable that monitors breathing, brain waves, heart rate and sleeping patterns.

Wellness travel is clearly no longer something that’s confined to the spa, but it’s travelled far beyond the hotel, too. “Wellness travel has evolved and expanded to encapsulate all manner of experiences that boost travellers’ mental and physical health,” says Paul Joseph, founder of Health and Fitness Travel , a specialist tour operator for wellness breaks. “Far from the ‘fly and flop’ wellness holidays of old, we’re able to send customers on a hand-picked retreat that includes a tailored wellness programme — from personalised nutrition and exercise plans to one-on-one coaching and holistic healing therapies. Following the pandemic and in spite of the cost-of-living crisis, we’ve seen a marked increase in bookings.”

It’s what Expedia is calling a ‘no-normal’ era of wellness travel. “We’re seeing a new wave of interest in wellness retreats, and a spike in demand for outdoor destinations beyond beaches and mountains,” says Jon Gieselman, president of Expedia Brands. “Not a new normal, but people branching out to unexpected trends: the ‘no-normal’.”

The travel brand has seen a 30% increase in demand for wellness breaks between 2021 and 2022, and found that almost half (46%) of global travellers are more open to wellness breaks than ever before. And the quirkier, the better. Expedia’s Travel Trends report reveals activities as diverse as sylvotherapy (forest bathing), food bootcamps, chakra sessions, puppy yoga and laughter therapy were more popular than some standard spa offerings.

So, what exactly does ‘wellness’ mean today? According to the Global Wellness Institute (GWI) — the US-non-profit offshoot of the Global Wellness Summit, which has been driving research and business across the industry since 2007 — the term is varied. It can be associated with fitness holidays and adventure travel focused around improving a sense of wellbeing or life balance, along with the obvious mind and body retreats. And it’s a booming sector. GWI projects a 9.9% average annual growth in the wellness economy between now and 2025, when it will reach nearly $7 trillion (£5.5 trillion).

Meanwhile, US-based non-profit the Wellness Tourism Association (WTA) was founded in 2018 with the aim of bringing standards to the growing wellness sector of the tourism industry, and defines wellness travel as simply that which allows the traveller ‘to maintain, enhance or kick-start a healthy lifestyle, and support or increase one’s sense of wellbeing’.

“What constitutes a wellbeing holiday is subjective,” says Justin Francis, co-founder and CEO of activist holiday company Responsible Travel . “I’d say a painting holiday in the Scottish Highlands or a wild camping experience can be as much about wellness as a vegan Pilates retreat. Wellness holidays simply allow you to rest and revive in your own way, mentally and physically.”

The company has added numerous nature-based holidays to its offering since the pandemic, in response to rising demand. It notes that activities like river kayaking are becoming more popular, and that interest in trips that give customers a chance to really focus on their physical wellbeing has risen almost 100% in the last five years. “We’re all much more attuned to the benefits of switching off our phones and being outdoors,” says Francis.

Active relaxation

It’s clear that well before the pandemic hit, our travel habits were changing. A McKinsey report in 2021 noted that 79% of respondents believed wellness was important, and 42% considered it a top priority, but in the preceding two to three years consumers in every market it researched reported a substantial increase (from 27% to 65%) in the prioritisation of wellness. Within the last decade, yoga mats have become the norm in hip hotels and gym access a hospitality standard, while spa-focused accommodation is ever-expanding.

Sports travel, with its tangible benefits and measurable outcomes — such as the number of miles hiked — is a thriving area of wellness. This boom in so-called ‘endorphin tourism’ attracts travellers seeking trips that give them a natural high — from desert marathons to trail running in the mountains. In Europe, the Alps have become something of an outdoor wellness playground. A 2020 report for France Montagnes, an association promoting French Alpine tourism, states that up to 70% of travellers see the mountains as a synonym for wellness.

“For several years now, and particularly since the post-Covid period, the mountains have been popular with visitors looking for an escape, nature and wellbeing, alongside more sporting activities,” says association president Jean-Luc Boch. The activities on offer range from the expectedly athletic to such specialisms as communing with nature while learning how to herd goats, meditative waterfall bathing, guided foraging for medicinal plants and mindful marathon running.

Cycling holidays have also boomed, with weekend/leisure bikers increasing between 30% and 60% across the UK and Europe between 2019 and 2022, according to European Parliament estimates. And surfing is seeing similar spikes in popularity. The International Surfing Association reported that around 35 million people surf worldwide, a figure it forecast to rise to 50 million by 2020, though it’s yet to release numbers. Whatever that number is, it looks set to increase further if the NHS starts adding to its ‘green prescriptions’ — issued for people to improve their mental and physical health by spending time outdoors in nature — by prescribing surfing as a treatment. A 2022 trial by select NHS trusts in England looked into the benefits of surfing for young adults with mental health issues.

Our increased state of ‘permanxiety’, be it fuelled by the stresses of modern life, lack of access to nature, economic instability, political turmoil or climate change, may be alleviated by travelling to immerse ourselves in the natural world, be it forest bathing, cold water swimming or mindful hiking. Travel, it seems, can be a proposition for salvation, not least among the booming number of people making pilgrimages. Both mainstream walking-tour operators and religious organisations are reporting soaring interest in such popular routes as the Camino de Santiago, with pilgrimages offering the chance for a hike to connect with yourself with others and with nature, even if religious beliefs don’t come into play.

But for some, this is exactly what travel, at its best, has always been about. Wellness was not something you singled out, found in a spa or were prescribed, but was about finding yourself out in the world, making connections with others or spending time in the great outdoors. Wellness was integral to the kind of travel that happened as slowly as time and money allowed, staying local, exploring on foot. Walking, for one, is something British travellers have long seen as vital to their health and wellbeing. Ramblers , a charity founded in the wake of the 1932 mass trespass on the Duke of Devonshire’s Kinder Scout grouse moors in Derbyshire, has received lottery funding in recent years for its Walking for Health initiative. The programme has seen some 70,000 people discover the benefits of a hike.

For many of us, working from home or a hybrid approach to work life has simply allowed more opportunities to do the things we enjoy. And the travel industry has responded with almost limitless options. Wellness has even infiltrated the traditional sand and sea resort-based breaks. Package tour operator On the Beach , for example, has curated a list of ‘dopamine-inducing’ destinations — places that boost the body’s natural feel-good factor with high-contrast colours and all-senses stimulation. Think: blue-and-white Greek island villages fragrant with wild thyme and oregano, or high-colour sights and jasmine-perfumed smells of Morocco.

Even Tui , one of the world’s largest holiday companies, is getting in on the act. It launched curated wellness breaks last year, a programme that partnered with television personality Davina McCall as a spokesperson for its ‘find your happy’ campaign. And in some ways, that’s what travel has always been about: getting away from it all, recharging, taking a break from the norm. But as travel and wellness become ever-more inexorably linked, our choices on exactly how we find our happy have become more nuanced and focused, immersing us in the outside world to soothe our inner one. Whether it’s working with a goat farmer in Morzine or running a marathon in a desert.

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WellnessTourism.com is Back!

The Science of Wellness Tourism: Understanding the Benefits for Your Health

Where hotel standards prioritize safety, health, and guest experience.

In recent years, the concept of wellness tourism has gained significant attention as more and more people seek to prioritize their health and well-being while traveling. Wellness tourism offers a unique opportunity to combine the pleasures of travel with a focus on improving one's physical, mental, and emotional well-being. In this article, we will delve deeper into the science behind wellness tourism and explore the numerous benefits it offers for your health and overall well-being.

What is Wellness Tourism?

Wellness tourism can be defined as the practice of traveling to enhance or maintain one's well-being. It encompasses a wide range of activities and experiences, including spa retreats, yoga and meditation retreats, fitness and weight loss programs, holistic healing practices, and immersive wellness experiences in natural environments. The goal of wellness tourism is to promote personal growth, relaxation, and rejuvenation while nurturing a healthy lifestyle.

The Science of Well-being

Science has increasingly recognized the profound impact of various wellness practices on our overall well-being. Research has shown that engaging in wellness activities, such as mindfulness meditation, yoga, and spa therapies, can have positive effects on both our physical and mental health.

For instance, studies have demonstrated that mindfulness meditation reduces stress, improves attention and cognitive function, and even positively influences gene expression related to inflammation and aging. Regular yoga practice has been linked to increased flexibility, strength, and cardiovascular health, as well as reduced anxiety and depression symptoms.

Moreover, spa therapies, such as thermal baths, hydrotherapy, and massage, have been found to alleviate pain, enhance blood circulation, relieve muscle tension, and promote relaxation. These practices not only offer immediate benefits but also contribute to long-term health outcomes.

The Benefits of Wellness Tourism

• Stress Reduction: Wellness tourism provides a much-needed escape from the daily stressors of life. By immersing yourself in serene and tranquil environments, engaging in relaxation techniques, and disconnecting from technology, you can significantly reduce stress levels. Studies have shown that stress reduction techniques, such as mindfulness and meditation, have a positive impact on mental health and can even boost the immune system.
• Physical Rejuvenation: Many wellness tourism activities focus on physical well-being. From fitness retreats that offer tailored exercise programs to spa resorts that provide rejuvenating treatments, these experiences can enhance your physical health and help you achieve your wellness goals. Regular exercise, a balanced diet, and therapeutic treatments can improve cardiovascular health, increase energy levels, and contribute to weight management. Additionally, the natural beauty of wellness tourism destinations often encourages outdoor activities, such as hiking or swimming, which further promote physical fitness.
• Mental Wellness: Engaging in wellness activities during your travels can have a profound impact on your mental well-being. Yoga and meditation retreats, for example, promote self-reflection, mindfulness, and self-awareness. These practices can reduce symptoms of anxiety and depression, enhance emotional resilience, and improve overall mental health. The combination of serene surroundings, therapeutic treatments, and mindful practices creates a conducive environment for mental relaxation and rejuvenation.
• Cultural Immersion: Wellness tourism often takes place in picturesque locations that provide an opportunity for cultural immersion. Exploring new cultures, traditions, and cuisines can broaden your horizons and stimulate personal growth. Additionally, interacting with like-minded individuals who share similar wellness goals can create a sense of community and support. Participating in cultural activities and learning about traditional healing practices can further enrich your wellness journey.
• Personal Growth: Engaging in wellness practices while traveling allows for personal growth and self-discovery. It encourages individuals to prioritize self-care, develop healthy habits, and explore new dimensions of their well-being. Wellness tourism offers a unique space for introspection, self-reflection, and personal transformation. It provides an opportunity to reassess priorities, establish new routines, and gain a deeper understanding of oneself. Whether it's through holistic healing practices, mindful workshops, or immersive nature experiences, wellness tourism empowers individuals to cultivate a healthier and more balanced lifestyle.

If you are looking to embark on a wellness tourism journey, it is essential to choose reputable establishments that prioritize your health and well-being. When selecting accommodations, consider WellHotel® accredited establishments that cater to both wellness tourists and medical tourists. These hotels have undergone rigorous evaluation to ensure they meet the highest standards of care and quality. You can find a list of accredited WellHotels® at https://www.globalhealthcareaccreditation.com/wellhotel .

Wellness tourism provides a valuable opportunity to prioritize your health and well-being while experiencing the joys of travel. By engaging in wellness activities, you can reduce stress, rejuvenate your body, enhance mental well-being, and promote personal growth. Embrace the science-backed benefits of wellness tourism and embark on a journey that nurtures both your body and soul. Allow yourself to indulge in the serenity of wellness tourism destinations, immerse yourself in diverse cultures, and embrace the transformative power of personal well-being. Your journey towards a healthier and more fulfilling life starts with the conscious choice to prioritize your wellness.

Top 20 Wellness Retreats Around the World

Our favourite health tourism hotspots, from luxury medical spa breaks to wilderness and wellness retreats.

• Written by MTM Editorial Team
• May 25, 2020

Your wellness is sacred, and rejuvenation is number one on the menu.

Taking a break in beautiful surroundings, recharging, and revitalising your overall health must be the most appealing activity you can imagine right now. The stress and uncertainty of lockdowns and conflicting reports during the Coronavirus pandemic are bound to affect your physical, mental, and emotional health. The worldwide health tourism and wellness industry is well poised to cater to your every need, with an extensive selection of venues and programs available to indulge in.

Here are our top twenty handpicked choices of outstanding international wellness experiences, in no specific order:

1. SHA Wellness Clinic, Alicante, Spain

The top-of-the-range SHA Wellness clinic is located in the Sierra Helada Mountains overlooking the Mediterranean Sea, and features one of the best medical spas in the world. The SHA method focuses on health and wellbeing, lifestyle, and nutrition, integrating ancient eastern natural therapies with modern western preventive and regenerative medicine, genetics, and anti-ageing techniques.

Luxurious facilities, two indoor-heated pools, a hydrotherapy circuit, intensive nutrition and relaxing vistas complete this multi-award-winning experience. Most retreats take seven days, some longer.

The Platinum List, 2019 winner; Tatler Spa Awards, 2018 Holistic Hero; Golden Panther 2018 and featured in Harper’s Bazaar.

2. ANA InterContinental Beppu Resort & Spa, Japan

The luxurious ANA InterContinental Beppu Resort and Spa recently opened in Japan’s Oita Prefecture, and it offers elegant and sophisticated Japanese onsen (a natural hot spring bath) overlooking one of the country’s renowned hot springs. The facility has 79 guest rooms, and ten suites are splendidly decorated with wood, bamboo and marble, creating a refined private oasis.

The HARNN’s Spa has five treatment rooms, two outdoor onsens, open-air terrace baths, with mountain or bay views, a Japanese garden and an infinity pool overlooking the Beppu hot springs. Treatments are based on traditional medicine and use natural ingredients, the region’s famous moyban waters and will leave you with exceptional serenity and relaxation. It is a well-deserved splurge for the discerning health tourist.

No international awards yet, but watch this space.

3. Miraval Life in Balance Spa, Orange County, California

The Miraval Life in Balance Spa at the Pacific Ocean seaside is the first spa outside the Arizona flagship spa and is located in Orange County’s Monarch Beach Resort.

The spa resort provides quiet reflection, life-changing treatments, and stress-relieving fitness classes, as well as several outdoor activities on the beach, ideal for health tourists looking for that perfect balance.

The 30,000-square-foot facility offers more than 70 activities: yoga, fitness classes, cooking classes, meditation workshops and speakers as per your personalised plan. You may opt for a Sea Salt Serenity Body Ritual, a Coastal Stone Massage or Sports Massage and a myriad of other treatments.

Condé Nast Traveler Readers’ Choice Awards 2019

4. Villa Stephanie at Brenners Park-Hotel & Spa, Baden-Baden, Germany

Villa Stephanie is a 15-room villa, part of the 140-year-old Brenners Park-Hotel & Spa, in the heart of German Spa Town Baden-Baden on the edge of the Black Forest. The hotel exudes old-world charm and is Oetker Collection’s flagship property. It is dedicated to medical, fitness, detox, emotional and beauty treatments. It is connected to Haus Julius, where aesthetic services are rendered such as stem cell rejuvenation therapies, gynaecology, ophthalmology and dentistry.

It is a restorative hideaway whilst waiting for medical tests, and you can participate in one of their results-oriented wellness programs. They include whole body cures, digital detox, weight loss and intense detoxification (Kings Way) and bespoke retreats. You may opt for an e-smog free room (wifi signals blocked). Other activities include kickboxing, sauna, mountain biking and an aqua gym.

Discretion, intimacy, and refined elegance make this a popular choice for medical tourism and wellness seekers.

Oetker Collection Flagship Property, many international spa awards

5. Grand Resort Bad Ragaz, Switzerland

One of the top luxury wellness resorts in Switzerland, the 5-star Grand Resort Bad Ragaz was built around the ancient Tamina Gorge hot spring in the 200-year-old residential spa town of Ragaz.

It focuses on holistic healing using science-backed clinical therapies, and thermal spa treatments and features a comprehensive medical spa and health centnre. Thermal therapies are provided in the traditional Helena Pool, Sports Pool and Family Spa, the Kneipp area and Garden Pool with mountain views, with the water running at 36.5C. Thalassotherapy and beauty rituals using the natural detoxifying and purifying qualities of the thermal spring water, Sauna World, Tamina Therme (spa and sauna) and the Hair Spa are popular with visitors.

2019 Best Medical Resort in CEO Travel Destinations and 2019 Resort Spa of the Year in World Spa & Wellness

6. The Mulia, Bali, Indonesia

Located in the exclusive Nusa Dua beach area, the Mulia is one of the best spa resorts in Bali, with luxury, unrivalled service and style underscoring the 5-star experience. Award-winning restaurants include a signature take on cuisines from Indonesia, Japan, China, Pan-Asia, the Mediterranean and other global destinations. It has the largest gym in Bali and offers beach activities and four pools.

Mulia’s lifestyle wellness program is personalised and designed to improve your physical and mental wellbeing, comprising Ayurvedic practices, yoga, meditation, aqua aerobics, reiki and healthy meals. Indulge in a Balinese massage, body treatment and salt scrub or visit the “ice room” for the ultimate luxury spa experience.

Conde Nast Traveler Best Luxury Resort and Spa and Tripadvisor Best Luxury Resort

7. Amankora Paro, High Intensity Training in the Himalayas, Bhutan

The Amankora 10-day, ultra-intensive training program is designed to push physical, mental, and spiritual boundaries. It is a high-altitude training challenge that comprises 498 miles of hiking and cycling via the country’s iconic sights and picturesque valleys. Ideal for the active and adventurous health tourist, but certainly not for the faint-hearted.

You start with a Buddhist blessing, being sprinkled by a monk with holy water, followed by a full medical examination, and a hyperbaric oxygen spa treatment to help you adjust to the high altitude. In addition to the biking and hiking you will also participate in martial arts training, Bhutanese hot-stone bathing, forest bathing, singing bowl meditation, and in the winter, rafting in the Po Chu and Mo Chu rivers.

Tripadvisor Certificate of Excellence

8. Bushmans Kloof Wilderness Reserve & Wellness Retreat, Clanwilliam, South Africa

The foothills of the Cederberg Mountains on the West Coast of South Africa are home to a stunning ecological oasis, wildlife and wellness resort, less than three hours from Cape Town. Spanning 18,500 acres of wide-open plains, the natural heritage site on which it sits is home to more than 150 kinds of birds, 750 species of plants, and 35 species of mammals; and its nook-and-cranny caves are the canvases for over 130 unique rock art sites, some as old as 10,000 years.

Spa treatments are inspired by ancient African traditions drawing on native African plant extracts such as baobab tree oil, cape aloe, rooibos and mafura butter. Personal wellness journeys are aimed at rejuvenating all your senses, replenishing your spirit and achieving deep inner peace and harmony by surrendering to the ancient mystical powers of the African landscape.

National Geographic Unique Lodge of the World; Conde Nast Traveler Reader’s Choice Award; Best Spa in Africa & Indian Ocean at the Global Spa & Wellness Awards

9. Ananda in the Himalayas, India

Ananda is located in a 100-acre forest at the foothills of the Himalayas in northern India, where the ancient arts of meditation, yoga and Ayurveda were born. The restored Viceregal Palace is touted as the ultimate statement in style with old-world elegance.

Ananda is one of the most popular luxury spa resorts in India and offers 80 varieties of spa therapies, including a range of Ayurvedic treatments. This wellness escape will help you redefine your lifestyle and set you on a spiritual pathway to the ultimate, discovered through the union of mind, body and soul, and as close to nirvana as you can get.

Top Destination Spa in the World by Condé Nast Traveler Readers’ Travel Awards 2019; Haute Grandeur Global Excellence Award 2018 for Best Destination Spa on a Global Level

10. Naia Resort & Spa, Placencia, Belize

Situated within a private 200-acre reserve on Belize’s southern coast on the Placencia peninsula, Naia offers an intimate and natural playground with endless activities for the discerning traveller and wellness seeker. The resort features stand-alone villas (studio to two-bedrooms) with access to the beach and swimming pools, spa treatments, cultural and sea excursions and two dining facilities.

The spa is built on a series of islands on the lily-covered lagoon, and offers journeys in healing, self-care and renewal, covering six acres comprising over-water individual treatment suites and a couple’s private island suite, a fitness centre and yoga and movement studio. Products used in spa treatments are indigenous and made by local artisans and traditional healers.

Tripadvisor Travellers’ Choice Awards, no 4 in Belize

11. Aro Hā Wellness Retreat, Glenorchy, New Zealand

Situated in New Zealand’s Southern Alps and overlooking the beautiful Lake Wakatipu, the Aro Ha wellness retreat features 20 eco-suites and singles in the most epic natural beauty setting – snow-capped peaks and sapphire lakes. The resort is completely self-sustaining.

The multi-award-winning retreat focuses on elevating your body and mind by blending wellness traditions and luxury. The experience includes meditation and vinyasa yoga classes to help nourish yourself from the inside out. Hiking in the stunning mountains, indulging in wholesome vegetarian cuisine and mindfulness classes will have you rejuvenated in no time.

World Spa Awards Winner 2019, Spafinder Wellness Awards, Golden Panther Award by Paradise Magazine, Celebrated Living Platinum List, Destination DeLuxe Award, Haute Grandeur Hotel Award, Conde Nast Traveler Reader’s Choice Award

12. La Maison Arabe, Marrakech, Morocco

Just a short walk from the UNESCO heritage site, Jemaa el Fna Square, in the heart of the ancient medina of Marrakech is a riad (traditional Moroccan house) boutique hotel. La Maison Arabe has become legendary for its intimate but opulent Moorish setting, the world famous cooking school and most of all its traditional hammam spa.

The brand-new Wellness Center features two hammams, the traditional Moorish steam baths, as well as five massage rooms for traditional Moroccan massage with exclusive natural products, and  several body and skin treatments.

A douiria with six rooms is available for those seeking privacy, and the adventurous can relax at the outdoor heated swimming pool or the pool at the country club annex, or explore the city’s rich heritage and culture.

Featured in Vogue, Conde Nast Traveller, Cote Sud, Le monde, Saveurs, Travel & Leisure and many more. Tripadvisor Travelers’ Choice Award Winner in 2019; Tripadvisor Certificate of Excellence

13. Waldorf Astoria Resort, Pedregal, Mexico

This Waldorf Astoria Hotel requires no introduction – it is luxury and personalised treatment personified. It is a unique yoga retreat, with emphasis on sourcing inspiration from the moon, the sea and Mexican folk healing to restore your mind, body, and spirit.

Teaching the classical techniques of yoga — asana (alignment), pranayama (breath awareness), bandha (engagement of the body from the core), and vinyasa (flow and connection in practice) — which are the keys to inner transformation, linked to different phases of the moon, it is a distinctive approach to wellness and beauty. The spa, Luna y Mar (the moon and the sea), was created by Sylvia Sepelli and offers special spa treatments harnessing the energies of moonstone. A salon, tennis lessons, private seaside yoga sessions, moonlit meditation and world-class cuisine, are all on offer for the discerning visitor.

No. 1 Resort Hotel in Mexico, Forbes 2020 Travel Guide, Hilton Honors.

14. Kamalaya, Koh Samui, Thailand

Kamalaya offers a seamless, holistic wellness experience that integrates healing therapies from the east and west, a breathtakingly beautiful natural environment, inspired healthy cuisine and customised wellness programs and retreats. This multi-award-winning Wellness Sanctuary and Holistic Spa is situated in the verdant tropical landscape of the southern coastline of the island and is built around a monk’s cave.

Programs address issues related to stress and burnout, weight management and sleep or emotional imbalances. Stunning spa facilities include traditional massages or private sessions, far-infrared sauna, Chi Nei Tsang (Taoist abdominal massage), as well as plunge pools and a herbal steam cavern in-between. Yoga and meditation, as well as specific healing modalities (naturopathy, traditional Chines medicine or Ayurveda, bio-impedance analysis, nutritional evaluation, Western medicine), are available.

Kinnari Gold Award at the 2019 Tourism Authority Thailand (TAT) Awards; Best Overseas Health & Wellness Property in 2019 Australian Luxury Travel Magazine’s Gold List Awards; Owner & Operator of the Year in 2018 American Spa; Leader in Furthering Mental Awareness – Debra Simon Award; Condé Nast Traveler Magazine’s Gold List 2017 and more.

15. Dolce Vitality Fitness & Detox Retreat, Amalfi Coast, Italy

If you are looking for an active boot camp in stunning surroundings to refocus, look no further. The six-night Dolce Vitality provides you with an outdoor gym, daily yoga, mindfulness, strength and conditioning classes, spa treatments and rejuvenating massages. They make good use of the outdoors too with guided treks around Positano’s ancient mule tracks around the hillsides through orange and olive groves, tiny mountain villages and to Mount Vesuvius. They provide holistic vegan cuisine prepared by a Michelin-starred chef. The interior of the historic building is luxurious and private boats are provided for exploration.

2020 Forbes Travel Guide Star Award Winner, 2011 Andrew Harper’s Readers’ Choice Award; Conde Nast Traveler Awards including Gold Status, Class – Classifiche delle eccellenze

16. Sensei Lanai, A Four Seasons Resort, Lanai City, Hawaii

This stunning low-key resort set high on a cliff above Manele Bay, with waterfalls, streams, ponds and gardens in a tropical setting is the perfect backdrop for the Lanai Sensei Retreats, the brain-child of tech billionaire Larry Ellison and renowned physician Dr David Agus. The sleek, sophisticated Polynesian aesthetic design in teak and zebra wood complements the secluded oceanfront retreat on the last unspoiled island in Hawaii.

Visitors are guided through personal health journeys with yoga, massages and beauty treatments, organic meals by Japanese celebrity chef Nobu Matsuhisa, and can participate in horseback riding, Hawaiian cultural activities, and other excursions, such as the adventure park, water sports and golf. Lanai Air flights are included in packages.

US News Travel top thirty wellness retreats; Travel+Leisure readers’ Best Beach Hotels, TripAdvisor Certificate of Excellence and more.

17. Anantara Veli Resort, Maldives

The Anantara Veli Maldives Resort’s Balance Wellness signature program includes yoga, cutting-edge cleansing treatments at the Cocoon Medical Spa, snorkelling and surfing, at this stunning overwater resort for adults only (over eighteen). Featuring 67 over water and ocean bungalows, the resort is a half-an-hour speedboat ride from Velana International Airport and guests have access to facilities at the sister resort Anantara Dhigu. With an open-air cinema, private dining, and couples’ spa journeys, with meticulous attention to detail in all services, the resort promises a romantic and rejuvenating stay.

Tripadvisor Certificate of Excellence; Tripadvisor 2019 Travelers’ Choice Award; Green Growth 2050 Certified Gold and Conde Nast Traveler Readers’ Choice Awards

18. Akumal Bay Beach & Wellness Resort, Mexico

This charming, upscale hotel in the magical Akumal (Place of Turtles in ancient Mayan language), on the Riviera Maya, is a truly unique experience. The wellness resort offers more than a mile of pristine white sandy beach, snorkeling with the turtles or diving in the coral reef close to the beach. For tourists seeking a relaxing break, there is also the option of lazing in the sun, swimming in the ocean or exploring the Mayan settlements for entertainment close by.

Akumal Bay prides itself on sophisticated simplicity and friendly service, a relaxed but intimate atmosphere, with a spa, meditation classes and daily yoga, making this one of the most relaxing wellness retreats, even for the most discerning wellness tourist.

Tripadvisor 2019 Travelers’ Choice Award

19. Taj Usha Kiran Palace, Madhya Pradesh, India.

One of the top luxury yoga retreats in India, Taj Usha Kiran Palace Wellness Retreat, is situated in a 130-year old historical palace and now 5-star hotel owned by the Taj group, in amongst 9 acres of landscaped lawns. Royal suites and luxury villas cater to your every need, with private pools and sunbathing areas. History abounds, and even the kitchens prepare recipes from the Maratha and Nepalese royal kitchens.

The hotel’s Jiva Wellness Spa provides many signature Indian spa experiences, ancient Ayurvedic treatments and a well-equipped health club. Some of these therapies originated in the 14th-century spa in the Man Mandir Palace at Gwalior Fort. Meditation and yoga retreats can be booked.

Lifestyle Asia Top Ten Yoga Retreat and Gold Level Certification from Earth Check

20. Ookushana Energy Healing & Holistic Wellness, UK

Ookushana is an authentic holistic centre, based in the heart of Northern England in Chapel Allerton, Leeds. It is a place where souls with a desire to heal, grow, create & expand their consciousness.

Founded by Felicity Weston, an inspiring healer, the Ookushana workshop has become a hub for the healing arts and is often visited by incredible yoga teachers, sound healers, meditation experts & energy workers.

Ookushana offers a combination of energy healing with holistic wellness coaching to facilitate personal and spiritual journeys. Treatments and events include tantra, sound healing, yin & yang CPD training, creating ceremonies and rituals, and Reiki training.

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What is health tourism and why is it growing?

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Health tourism is a growing trend around the world. But what is health tourism and why is it so popular? Read on to find out…

What is health tourism?

The growth of health tourism, why is health tourism important, health tourism activities, health tourism- further reading.

Health tourism is a tricky one to define. It is more of an umbrella term, encompassing both wellness tourism and medical tourism. These two types of tourism may seem quite different, but they both fundamentally have health at their core. So, health tourism can be defined as follows:

Health tourism covers those types of tourism which have as a primary motivation, the contribution to physical, mental and/or spiritual health through medical and wellness-based activities which increase the capacity of individuals to satisfy their own needs and function better as individuals in their environment and society.

This definition comes from an executive summary published by the World Tourism Organization and the European Travel Commission in 2018. As you can see, the exploration of health tourism in itself is a relatively new idea. The two organisations also provided the following definitions of wellness and medical tourism respectively:

Wellness tourism is a type of tourism activity which aims to improve and balance all of the main domains of human life including physical, mental, emotional, occupational, intellectual and spiritual. The primary motivation for the wellness tourist is to engage in preventive, proactive, lifestyle enhancing activities such as fitness, healthy eating, relaxation, pampering and healing treatments.       

Medical tourism is a type of tourism activity which involves the use of evidence-based medical healing resources and services (both invasive and non-invasive). This may include diagnosis, treatment, cure, prevention and rehabilitation.   

There are many reasons as to why health tourism as an industry is growing. People are keener than ever to put their health and wellbeing first – especially now we are 2 years into a global pandemic. As a population , we are more aware now than ever before how our health can hang in the balance. And just knowing this, coupled with all of the other changes brought about by the pandemic as well as the general ease of accessing information, mean that life is generally more stressful. So it is no wonder that we are looking for wellness trips to calm and soothe ourselves – and to affordable and accessible medical procedures that may be unavailable at home…

The UK sees health tourism as a distinct and negative phenomenon. The media uses the term to refer to people who travel to the UK deliberately in order to access free medical treatment from the National Health Service. This is seen as leeching off the state, and as you can imagine is particularly frowned upon by many in the country. However, reports show that the government estimates ‘health tourism’ costs the NHS only £300m annually – or 0.3% of their budget! But due to this, new laws are in place to charge people who do not ‘ordinarily reside’ in the UK if they use the NHS.

Health tourism is important for many reasons. Looking at it from an economical point of view, it provides a boost to local economies when people travel to a destination for any reason. So heading to a summer yoga retreat in Santorini or getting some dental work done in Turkey is contributing to the local economy. And it’s not just the cost of your treatment or stay – you will also purchase food and drink, maybe even souvenirs. You might extend your trip and do some sightseeing with local tour companies too. All of these things mean a cash injection for the area and its inhabitants.

Linked to this is that health tourism often provides a cheaper opportunity to do something you were going to do at home. Travelling for optional surgery or going to a small spa in a remote village might be much cheaper than doing so in your home country. In this way, health tourism actually provides people with a way to save money.

Health tourism is also important as it is a reflection of my earlier point – people are taking more of an interest in their health. Regardless of whether it’s wellness tourism or medical tourism, health tourists are travelling with the primary focus of improving their mind, body or life in some way. This is obviously a positive factor for society.

As health tourism combines wellness and medical tourism, the activities it involves are anything which falls under these categories. Essentially, anything you do as a tourist which is aimed at improving your health is classed as health tourism. See a list of activities below:

• Dental/dentistry
• Orthopedics
• Cosmetic/plastic surgery
• Bariatric surgery 
• Fertility treatment
• Eye surgery
• Ears, nose and throat
• Organ transplants
• Rehabilitation
• Alternative medication access
• Yoga retreats
• Writing retreats
• Meditation centres
• Weight loss or healthy eating retreats
• Sensory deprivation

Popular health tourism destinations

There are many destinations you can visit as a health tourist. Your home country may also be a health tourism location for people from other countries. It is all contextual and subjective, depending on what exactly you are looking to get out of your trip…

This is a popular place for health tourism – particularly when it comes to wellness. With its geothermal pools, breathtaking scenery, infinity pools and mountain hiking areas the options are endless! A very popular part of Iceland for wellness activities is Myvatn Nature Baths, where the alkaline in the water has a lot of minerals and is incredibly beneficial for the treatment of skin conditions. Because of this, it can also be seen as a destination which works for medical purposes – making it a dead cert for health tourism.

Ever heard of the saying ‘Turkey teeth’? It doesn’t come from nowhere! The reason this term exists is because many people (particularly younger people, celebrities, and influencers) flock to Turkey to have dental treatment done for cosmetic purposes. They want straighter, whiter and brighter teeth. Something like this might cost double or triple in the UK, for example, than what it would in Turkey. Plus, visitors get to combine their trip with sun, sea and sand!

India is a big one for health tourism as it has a big wellness tourism industry combined with many options for medical tourists to have cheaper procedures done. Being such a spiritual country, it is no wonder that people come here for wellness purposes. The Indian government readily promotes the country as a hub for yoga, Sidha, naturopathy and Ayurveda – citing the ‘spiritual philosophy that has been integral to the Indian way of life’. There are retreats right across the country, particularly in countryside areas but also in the bustling cities which mean it works for both primary AND secondary wellness tourism.

Primary wellness tourism is when someone’s whole trip is focused on wellness; it is their sole reason for travel, and the major component of their trip. Every aspect of their holiday is tailored to wellness. Secondary wellness tourism is when general tourists incorporate some aspect of wellness (a massage on the beach during an all-inclusive Mexican vacation) into their holiday.

India is also a huge destination when it comes to medical tourism. Locations such as Chennai, Maharashtra and Kerala are really popular for medical procedures, with costs being about one tenth of those in either the UK or the USA. Medical tourists travel to India for alternative medicine, cardiac procedures, bone-marrow transplants, eye surgery and hip replacements in particular.

Beautiful Hawaii is like one big spa in itself. Primary wellness tourists visit here in droves to experience the therapeutic salt water, the laid back atmosphere, the glorious sunshine and the traditional practices of omilomi massage and pohaku (hot stone treatment). With scenery that will leave you lost for words, it is one of the most relaxing places in the world which is why wellness tourism is so big here – and so, by extension, is health tourism.

This stunning country has cutting edge technology and beautiful spaces to relax – making it ideal for health tourism encompassing both wellness and medical tourism. People tend to head here for small elective surgeries, choosing to get the procedure done for a lower price and recover somewhere beautiful! And there are so many options for wellness tourists, too. From Thai massage parlours to serene meditation retreats on beaches where the sunsets are bright pink and shiny gold, you couldn’t ask for somewhere more suited to a relaxing wellness trip.

If you enjoyed this article on health tourism, I am sure that you will like these too-

• What is birth tourism and is it legal?
• What is special interest tourism and why is it so popular?
• What is alternative tourism and why is it growing so fast?
• What is dental tourism and why does it exist?

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Wellness Tourism Examples that Give Better Options for Travelers

Wellness is important and it doesn’t just pertain to physical fitness. It is about obtaining optimum conditions by practicing healthy habits that can help improve physical and mental health. As it involves practices that must be done on a daily basis, traveling is not an excuse to stick to it. Fortunately, wellness tourism is gaining momentum and caters to the needs of travelers.

Travel and wellness go well together. Traveling improves health and through wellness tourism, greater results may be achieved. If you haven’t tried wellness tourism yet, this article shares some of the wellness tourism examples that you should try in your next travel destination.

5 Wellness Tourism Examples You Should Know

1. yoga retreat.

Yoga has a lot of health benefits. Studies show that it can aid in stress management, boost mental health, support healthy eating, promote weight loss, enhance mindfulness, and improve quality sleep. Aside from that, it can become an enjoyable experience, especially with the variations in the practice such as laughter yoga. 

2. Culinary Wellness Retreats

Food is one of the factors that affect health. It is also a huge part of different cultures. People traveling to a place will find it a great experience to learn about local cuisines. Through culinary wellness retreats, the experience is enriched as participants enjoy activities while learning how to prepare nutritious dishes.

Among the activities that may be included in culinary wellness retreats are::

• Cooking classes
• Healthy food preparation demo
• Food tastings 
• Excursions to local markets
• Farm-to-table experience

3. Ayurveda Retreats

One of the ancient Indian systems of medicine, Ayurveda dates back more than 5000 years. It is one of the wellness tourism examples as it helps in the restoration of mind and body balance. Ayurveda combines a range of treatments such as massage, yoga, and herbal remedies.

4. Spa Retreats

For those whose idea of wellness tourism is relaxation, spa retreats are a must-try. They provide a range of treatments to relax and pamper the body including facials, massage spa treatments , and body wraps.

5. Ecotourism Retreats

Commune with nature to improve mind and body wellness. Another wellness tourism example is the ecotourism retreat. It combines the wonders of nature and wellness and offers fun activities for the participants. This is especially suited for those who prefer physical activities such as hiking, diving, kayaking, horseback riding, and more.

Experience Wellness Tourism at the Nurture Wellness Village

Nurture Wellness Village is the pioneer wellness spa in the Philippines that offers a distinct brand of “Ecotherapy”. At Nurture, you can experience different types of wellness tourism retreats as we offer a range of activities that promote mind and body wellness.

• Healthy Food Preparation Demo – headed by our kitchen team, participants will be taught how to prepare delicious and healthy food including power juices that use organic fruits and vegetables from the garden.
• Laughter and Dance Yoga – a fun practice that combines dance, exercise, and laughter. It allows participants to bond while releasing their endorphins or “happiness” hormones.
• Tai Qi Gong Exercises – this wellness activity is a traditional Chinese exercise. It helps improve health and increase energy flow through gentle, graceful, and repeated movements. Tai Qi Gong is scientifically proven to improve well-being.
• Wellness Pampering Experience – For those who prefer relaxation and pampering, this wellness treatment offers a 30 to 60-minute session of massage, facial, or foot massage.
• Partner Massage – Be relieved of stress while sharing the experience with your partner. Perfect for couples, participants are taught head and shoulder massage techniques by trained therapists. 
• Eco-therapy Exercise Circuit – A fun activity perfect for teams, Participants go around the garden following instructions on the “Par Kur” exercise trail. It is a bonding experience while in the midst of nature.

Nurture Wellness Village offers a relaxing environment and different types of wellness tourism activities Whether you are a solo traveler, traveling with a partner, or planning a team building in Tagaytay , a day or two at Nurture can bring out a healthier, happier, and better version of yourself.

Send us a message to book your reservation or inquire about our packages.

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Wellness Journeys in the Philippines

Explore Philippines Guides

Published on November 19, 2020

Wellness journeys in the Philippines provide a unique blend of Filipino modalities, deeply rooted in rich healing traditions, and programs focused on maintaining physical health, set in a welcoming and nurturing environment like nowhere else in the world. At the core of all these offerings is the Philippine Hilot, our iconic massage that uses deep-tissue massage techniques with banana leaves to detect imbalances in the body and virgin coconut oil. 

The Philippines boasts numerous wellness destinations, from wellness resorts complete with accommodation facilities and holistic wellness programs to luxury resorts and spas where nature becomes part of the rejuvenating experience. Some renowned wellness resorts near Manila are The Farm at San Benito in Batangas and the Nurture Wellness Village in Tagaytay, while several of the country’s top resort and spa destinations are found in the Central Visayas region, such as the Chi Spa at Shangrila’s Mactan Resort and Spa Cebu, with Eskaya Beach Resort and Spa, and Mithi Resort Spa both in Panglao, Bo.

THE FARM AT SAN BENITO

The Farm at San Benito is a magnificent eco-luxury holistic health resort offering medically-supervised health optimization programs and life-changing retreats based on five healing components: holistic integrative medical services; nurturing spa treatments and hydrotherapy water wellness; plant-based vegan cuisine; mindful movement, and functional fitness. 

It is set on a 48-hectare beautiful grounds dotted with strolling peacocks, lush vegetation, and a serene environment. Located in Brgy. Tipakan, Lipa, Batangas, The Farm offers 33 air-conditioned suites and villas designed to suit everyone from singles and couples to families or groups with all the modern comforts such as high-speed WIFI and luxury bathrooms. The resort’s restaurant ALIVE! offers delicious, plant-based vegan cuisine (both raw and cooked) which even non-vegans adore. True to its core, The Farm’s world-class facilities and services have made it a recipient of 60 prestigious international accolades, including “Best Medical Wellness Resort in the World.”

NURTURE WELLNESS VILLAGE 

A pioneer in the Philippine spa and wellness industry, Nurture Wellness Village has been a consistent recipient of Trip Advisor’s Certificate of Excellence (2014-2016) as one of the Best Hotels and attractions in Tagaytay. It has been named one of the 28 Most Relaxing Spas in Asia by CNN Go and one of the Top Seven Spas of the Philippines by Asia Spa Magazine. 

Located deep amidst coffee orchards, Nurture offers a distinctive brand of “Ecotherapy” or healing by and through nature. It provides a unique Filipino wellness experience, from its unique Ifugao native huts to its Filipino themed décor to its therapeutic Filipino themed spa treatments, to its restaurant’s Filipino fusion cuisine.

ESKAYA BEACH RESORT AND SPA

Eskaya Beach Resort and Spa, located in Panglao Island, Bohol, is an exclusive boutique hotel that prides itself on thoughtful service and personalized experiences for guests. 

Named after the indigenous people of Bohol, the resort offers warm Filipino hospitality with modern luxury touches. Sprawling greenery and scenic vistas are spread  across the 39-acre property, making the resort a great escape. 

Eskaya Beach Resort & Spa now comprises 24 thatched-roof villas, individually designed in contemporary, Filipino style. Its spa, the Handuraw Spa, characterizes the rich, healing traditions of the Eskaya, a tribe known for their unique culture of writing, language, and literature. It offers a gracious fusion of these traditional therapies and modern spa technology, a melting pot of Asian healing practices, and rich European spa traditions.

MITHI RESORT AND SPA

Mithi boasts as Bohol’s most premier spa resort with world-class amenities upon tropical landscapes, embraced by clear, turquoise waters along the coast of Panglao. 

The resort has 68 rooms scattered around the resort’s vast property, surrounded by lush vegetation.  The entire resort has the sense of a real nature reserve, making this a convincing option for those looking to unwind. Its palm-thatched buildings are scattered across leafy grounds and are full of natural furnishings and local artwork. Mithi Spa offers spa vacation packages that include daily wellness activities and a wide selection of pampering services to achieve a memorable wellness journey. 

THE CHI SPA AT SHANGRILA’S MACTAN RESORT AND SPA CEBU

Chi, The Spa at Shangri-La, draws inspiration from the legendary Shangri-La, a place of personal peace, enchantment, and well-being.

Chi treatments and massages are based on authentic natural healing methods found in traditional well-being practices shared by many Asian cultures, including the Philippines.

Shangri-La’s Mactan Resort & Spa, Cebu now offers a new and memorably luxurious experience: the overnight Spa Villa Getaway, in Chi, The Spa’s Manumbalik Villa.

The spacious Manumbalik Villa takes its name from a Cebuano word that means “to restore and revive oneself.” Graceful Asian-inspired architecture, well-designed interiors, and serene landscaping evoke a sense of place and a spirit of calm well-being contained within the most private of sanctuaries.

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The pandemic brought several changes to the travel industry—one trend has linked traveling with well-being, giving rise to wellness tourism. Although not a new concept, it gained tremendous popularity after the pandemic as people seek unconventional ways to care for their health. Find out more about what it is and why many find it necessary.

What Is Wellness Tourism?

The Global Wellness Institute defines wellness tourism as a health-inspired form of vacation, meaning you travel to improve your physical and mental health. Initially, people visit tourist destinations for leisure, but many now hit the road to recover from stress, exhaustion, and other negative qualities, turning traveling into a holistic care experience.

History of Wellness Tourism

While many people think it’s similar to medical tourism, they vary greatly. The two are firmly related yet occupy separate markets. 

Ancient civilizations recognized the connection between health care and religion and believed in the therapeutic benefits of sacred temple baths and mineral thermal springs. The ancient Greeks even built the Asclepion Temples, which became the world’s first health centers and provided cures for people with ailments. 

Today, many tourism wellness activities draw on these old practices, such as bathing in a holy hot spring or traveling to a sacred place to receive healing. Instead of enjoying the beach, you may find volunteering at an elephant sanctuary in Cambodia more worthwhile because of the positive impact. If you search online, you’ll find countless centers or local businesses offering such wellness activities.

Benefits of Wellness Tourism

The wellness tourism sector is growing, with COVID-19 as one of its drivers. The market was valued at $814.6 billion in 2022 and is projected to grow by 12.42% CAGR from 2023 to 2030. The robust figures indicate the increasing demand for wellness tourism and the shift in people’s intent to travel. 

Wellness tourism benefits four life domains, contributing to the increasing demand:

• Physical fitness: Active wellness activities such as yoga benefit the body as it helps you maintain your weight and increase flexibility . 
• Psychological fitness: These recreations enhance the mind-spirit-emotion connection through meditation retreats. Such recreations help reduce stress and improve mental state by learning to control the mind.
• Quality of life: It refers to activities that positively impact overall well-being, including community involvement and life satisfaction.
• Environmental health: Many wellness engagements inspire eco-tourism events, such as riding a bike or taking public transportation to a destination. 

Examples of Wellness Tourism Activities

Wellness tourism aims to improve health in any way which differs for each person. You can integrate this into your itinerary in different ways beyond swimming on the beach or hiking a mountain. Doing activities you love—like visiting renowned museums and natural landmarks to keep your love for science alive—is an excellent way to explore your passion and inject wellness into your trip.

Other examples of health-forward activities are: 

• Yoga and meditation retreats in the mountains: Especially in Asia, several centers offer meditation programs, both free and paid, to anyone looking to immerse themselves in stillness and learn more about themselves.
• Spa treatments: Services like massages, mud baths, oil therapies, and facials are soothing, stress-relieving, and restorative.
• Hot springs: The Blue Lagoon in Iceland, Pamukkale Springs in Turkey, and Travertine Hot Springs in California are some of the most famous thermal pools where you can take a dip and relax while on vacation. 
• Pilgrimage: Many people who have gone through this immersion-based religious event return with life-changing spiritual experiences. Going on a pilgrimage can strengthen your faith, connect you to your soul, and help you find meaning in life.
• Plant medicine retreat: A common example is ayahuasca, where participants drink a psychoactive brew that alters the state of consciousness, resulting in hallucinations, euphoria and out-of-body experiences. It’s believed to treat mental health issues like depression, improve psychological well-being and protect brain cells. 

Wellness Tourism Is Part of Holistic Health

Taking care of your health requires you to look at it from a holistic point of view. Since the disease of the mind also affects the body, considering the physical, mental, emotional, and social factors are essential for optimal health. 

Wellness tourism is just one of the approaches to healing the body from stress, burnout, and other psychological challenges. Make it health-forward the next time you plan a vacation by signing up for a yoga retreat or trying a hot spring. You can leisurely enjoy a trip and make it therapeutic.

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Health and Wellness Tourism: Contributions to a Local Sustainable Development Strategy

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• Ricardo Jorge da Costa Guerra 25 ,
• Norberto Nuno Pinto dos Santos 26 &
• Eduardo Cordeiro Gonçalves 27  

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The activity of health and wellness tourism in Portugal is heir of a long experience coming from the thermal spa resorts, today resized and associated with the affirmation of a competitive offer that presents itself as one of the strategic products of Portuguese tourism. Generically located in minor developed inland regions, thermal spas are an important element of local development and, in many cases, represent an anchor product for the promotion of other means of business that are complementary to the thermal spa offer. Furthermore, this complementarity between classic thermalism, wellness and other innovative products is the new challenge for thermal spa managers. In this sense, the present study will intersperse a holistic view of the strategic product “health and wellness tourism” with the example of the case study—thermal spas in Portugal—this is with the aim of listing new proposals of strategic management models for tourism destinations, in order to identify the contribution of tourism to local development. Considering an exploratory phase of consolidation of concepts related to the object of study, the presentation of the ‘state of the art’ and the consolidation of the theoretical framework, this study presents a broad empirical investigation that is supported with some fundamental data collection tools, such as surveys, interviews, direct observation, all complementing the collection of pre-existing data. Concerned with the best practices for thermal spas, a benchmarking study at an international (European) and national (Portuguese) level is presented at the outset, to be followed by a survey to the thermal spa managers of Portugal. With this analysis, it is proposed the definition of a sustainable development strategy for thermal resorts in articulation with their territorial environment and that promotes local development.

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da Costa Guerra, R.J., dos Santos, N.N.P., Gonçalves, E.C. (2022). Health and Wellness Tourism: Contributions to a Local Sustainable Development Strategy. In: Vujicic, M.D., Kasim, A., Kostopoulou, S., Chica Olmo, J., Aslam, M. (eds) Cultural Sustainable Tourism. Advances in Science, Technology & Innovation. Springer, Cham. https://doi.org/10.1007/978-3-031-07819-4_19

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Wellness tourism: tourists looking for new experiences

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Published on 28/04/22 - Updated on 29/04/22

More and more travellers want to combine discovery and well-being during their holidays. This quest for wellbeing involves not only the choice of destination but also the choice of accommodation, and hospitality actors have understood that this market is growing rapidly and are developing more and more offers to meet the expectations and needs of these tourists. Thermal baths, spas, meditation retreats and yoga courses are all services offered to tourists wishing to fully recharge their batteries during a trip. What is the future for wellness tourism? What offers and services should be developed to best meet the needs of this clientele? How can we position ourselves in a market where there are already many actors?

A constantly evolving market.

The Global Wellness Institute defines wellness tourism as " travel associated with the pursuit of maintaining or improving personal well-being ". However, there are two categories of wellness travellers , distinguished according to their intentions. While the so-called " primary " traveller considers wellness as the main motivation for the choice of destination and activities, the " secondary " traveller only seeks to include some wellness activities during their stay. This second category represents the majority of travellers. This distinction is important as the two profiles have different needs and expectations.

According to the latest figures published by the Global Wellness Institute, the global wellness market was worth €4,040 billion in 2017, with its value growing annually by +6.4% between 2015 and 2017 . The wellness tourism market is worth over 609 billion euros . According to the Institute's figures, wellness tourism grew by 6.5% per year from 2015 to 2017 , twice as fast as tourism as a whole. The institute expects growth of more than 59% and predicts that the turnover of this market will be around 7 billion euros in 2025.

Every year, wellness tourism has new enthusiasts who want to take care of their bodies and minds. A trend that resonates with the evolution of society . Indeed, living in an increasingly stressful and connected world with new technologies, the need to cut oneself off from this daily routine and to find the essentials is increasingly felt. The health crisis has accentuated this need to reconnect with oneself and with the environment. Nowadays, we even talk about " better-being ", a trend that can be seen as the evolution of well-being.

According to a study published this year by Booking , health and wellness travel is a major trend for the year 2022 . For example, 79% of French people surveyed for the study say that travelling contributes to their mental and emotional health more than other forms of rest and relaxation. 76% believe that their emotional health improves when they know they are going on holiday and 25% want to leave their comfort zone to reset the clock.

In December 2019, Accor published a strategic 2020 white paper in which the wellness business was listed as a priority. The group estimated that the budget of customers willing to indulge in wellness stays should enjoy a 178% increase over the year just ended .

An analysis of European traveller behaviour, using ITG Group's Travellyze tool, reveals that health and wellness are of great importance when Europeans choose a travel destination . Indeed, of the 23,000 travellers taking part in the survey, almost three out of ten tourists want to experience health and wellness when they travel. In terms of reference markets, the Spanish, Italians and Germans lead the way. Furthermore, wellness is no longer just for the wealthy , with 28% of European travellers who want this service when travelling earning between €18,000 and €36,000 per year and investing less than €3,000 in their travel.

Destinations focus on wellness

According to Atout France , France is one of the top destinations for wellness tourism thanks to its tradition of water-based treatments. Indeed, thermal baths, thalassotherapy and spas are legion in the country. France ranks fourth among the world's destinations in terms of revenue and fifth in terms of visitor numbers. France thus benefits from an image as an attractive wellness destination. 93% of customers have a positive image of France. They appreciate the good quality and diversity of its offer, as well as its upmarket positioning.

France is the world's leading thalassotherapy destination today, with 56 centres spread over its three mainland coastlines. The country also has nearly 4,000 spas , some of which are integrated into numerous thalassotherapy or balneotherapy institutes to complement water treatments. But France is above all renowned worldwide for its thermal waters, with no less than 89 resorts and 109 thermal properties in operation. Occitanie, Nouvelle-Aquitaine and Auvergne-Rhône-Alpes are the main thermal regions.

But this type of tourism is not the prerogative of France, other countries wish to position themselves more strongly on this market like Greece. As the Greek Minister of Tourism, Vassilis Kikilias, explained, his "main objective is the development of thermal or wellness tourism, which will attract new visitors, improve the sustainable management of thermal springs, contribute to the creation of added value to the GDP and to extraversion". To this end, it is envisaged that the company "Thermal Springs of Greece SA" will be established to design and oversee the development of the country's wellness tourism while ensuring that the revenues remain in the country. With funding guaranteed by the EU's Recovery and Resilience Facility, the company will be able to manage the country's thermal springs where municipalities cannot and distribute the revenues to local communities.

S ome destinations are developing their brand image around wellness and have a national strategy . Such as Costa Rica 's tourism board, which in 2018 developed the " Wellness Pura Vida " approach, inspired by its famous slogan Pura Vida. This approach is based in particular on the principles of responsible tourism, as the organisation wishes to make the local communities benefit from the spin-offs of this strategy. The actions are centred around the promotion of the wellness offer proposed by the inhabitants and that dedicated to local and indigenous gastronomy.

A large majority of American states also promote this tourism on their websites. One example is the Beverly Hills tourism office, which in 2017 launched a summer campaign entitled " City of Wellth ", a neologism created from the words wellbeing and wealth, taking advantage of the health habits already well established among the city's inhabitants. The tourist office and hotels offered events, activities and themed packages. In addition, a quiz on the destination's website allowed people to find out their lifestyle score, and then recommended activities in the city that could make it healthier.

Customer well-being at the heart of hospitality actors' concerns

According to INSEE figures, 6% of 5-star hotels and 17% of 4-star hotels have a spa . This is a space that is increasingly sought after by travellers to enjoy a break from the daily grind during their stays, whether short or long. As a result, hotels and resorts that focus on wellness are on the rise. And partnerships between hotel operators and the fitness, spa, nutrition and cosmetics sectors are becoming increasingly common. It is now essential to distinguish oneself from the competition, so properties are developing environments and designs inspired by nature and promoting relaxation.

At AccorHotels , wellness has five dimensions: 

• Room environment 
• Movement (physical exercise)
• Mindfulness (meditation programmes and locations)

At the beginning of 2022, the largest intramural spa in France opened its doors after more than 14 months of work. The Lyon-based independent hotel operator Arteloge has invested 7 million euros in the expansion of the Lyon Plage Spa adjacent to the Lyon Métropole Hotel . This extension is synonymous with a move upmarket and new services offering an exclusive experience to its customers. 600 m² are now dedicated to well-being with, in particular, 3 hammams, 3 saunas, 3 sanariums, footbaths, a Stalagmit ice fountain and 6 infrared chairs. The aquatic area is completed by the Grotto, a 200 m² mineral pool equipped with waterfalls, hydromassage jets and bubble beds. The offer is completed by a new group coaching room and various areas dedicated to sports activities as well as a new 450 m² area dedicated to well-being and beauty treatments with 8 cabins. Guests can enjoy the property's signature treatments.

In the land of La Dolce Vita, Rocco Forte Hotels has been hosting Irene Forte spas since April 1, 2022, in four properties: Villa Igiea, Hotel Rocco Forte in Palermo, Verdura Resort in Sicily, Masseria Torre Maizza in Puglia, and Hotel della Città in Rome. Each spa works with the Sustainable Spa Association and has partnered with positive change providers such as First Mile to recycle all products, and B-Corp certified WAMI for water supply. Other sustainable initiatives include partnering with local artisans, eradicating single-use plastic and minimising the spa's carbon footprint. The spas offer a range of treatments, including therapies for cancer patients and those recovering from illness in partnership with The Amethyst Trust. The announcement of Irene Forte Spas follows the launch of Irene Forte Skincare two years ago. The core ingredients are harvested from the Verdura organic farm in Sicily, and the range now includes 26 products.

Across the Channel, London's Berkeley Hotel has teamed up with MOSS of the ISLES for a three-month wellness collaboration . From 1 March 2022, skincare brand MOSS of the ISLES will offer an exclusive range of body care products at the property's Bamford Wellness Spa. MOSS of the ISLES products are vegan, chemical-free and not tested on animals, and contain a majority of natural ingredients.

The Parisian hotel Chouchou has teamed up with Holissence to offer its guests a holistic aquatic experience . The property's three private baths are transformed into "cocoons of relaxation" thanks to the wellness expert Holissence, who has created two sensory escapes especially for Chouchou: Sound Healing and Aquatic Sophrology . The first experience combines body massages and sound baths while the second is a dynamic relaxation method combined with the benefits of water on the body and mind.

Mama Shelter has decided to launch its own organic skin care range called "Mama Skin" . Developed in collaboration with the French brand Absolution, Mama Skin products will be available in all Mama Shelter properties worldwide. The range already includes a solid bar for various uses, a solid hand soap and a body cream. The products will be available in the room and for sale in all Mama Shops on site as well as on the e-shop. 

We are a forward-thinking brand, determined to push the boundaries of hospitality. With this new range of cosmetics, we wanted to amplify our environmental commitments already made within Mama. Solid is more than a trend, it is a concrete response to the environmental challenges of tomorrow. 

Cédric Gobilliard, Managing Director of Mama Shelter

The Maria Galland Paris brand , which is already present in many international spas, now wants to attract French hotel operators. Some hospitality actors are already working with the brand, such as the Relais et Châteaux, Relais du Silence and The Leading Hotels chains, as well as Swissôtels. Marie Galland has created a new menu of specific treatments for spas as well as a brand new body line "Source d'Énergie", launched in early January 2022.

Wellness experiences and retreats

In 2017, Hyatt acquired Miraval Resorts & Resorts , one of the leading brands in the wellness and spa industry. And this year, Miraval unveils the "Wellness Destinations" programme developed in partnership with luxury automotive brand Lexus. This new programme offers personalised wellness packages at Miraval resorts and spas, combined with complimentary transportation for each guest . This one-day experience is available at all three Miraval resorts, located in Arizona, Austin and the Berkshires, and includes a Lexus vehicle for use throughout the experience.

We are thrilled to partner with Lexus to offer our guests exclusive driving experiences at each of our resorts and spas. These new and unique offerings allow us to immerse our guests in natural and scenic off-property settings that encourage outdoor exploration and inner reflection space. We look forward to continuing our mission of providing authentic experiences that focus on the physical, spiritual and mental well-being of our guests. 

Susan Santiago, Head of Miraval Operations at Hyatt

Minor Hotels Group is offering a journey to mindfulness with holistic wellness practitioners at Anantara Hotels in Phuket. Known for its palm-fringed coastline and turquoise waters, Phuket, Thailand, is fast becoming the destination of choice for wellness travellers. Designed to complement Anantara's network of Masters of Wellness and in-house therapists, the new five-week residency programmes tap into the unique skills of three guest practitioners. Yogi Dheeraj Patwal who has experience in healing, breathing and spiritual traditions. Paramjot Singh Khalsa and Evelyn Wörz will offer lifestyle coaching and energy and sound healing therapies. Guests can choose individual therapies, such as "Touch of Soul" and "Office Syndrome", from the à la carte menu or opt for a three to seven day "Mindfulness Journey" package, which combines a selection of wellness services and spa treatments.

Terres de Yogascope , created by Léa Coutaye, offers coliving weekends to combine personal and professional development . The almost self-service programme alternates daily yoga and meditation classes with discussions with "Inspirational Speakers", all with full vegetarian board in an environment with all the facilities to allow teleworking. This offer corresponds to the rise of digital nomads but also to the normalisation of teleworking. Her innovative concept allows to combine working hours with yoga and/or meditation retreats. Léa Coutaye's aim is to "create journeys for the body and mind in sublime settings, where the joy of living breathes".

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Top 10 medical tourism destinations in the world.

With rising healthcare costs in the US and the rise of health tourism destinations that offer quality and affordable healthcare perked up by a beautiful travel experience, patients from around the world are scampering to book appointments with healthcare providers far away from home.

Yearly, millions of patients travel from countries lacking healthcare infrastructure or less advanced in a particular area of medical care to countries that provide highly specialized medical care. Patients book trips to countries for various medical procedures ranging from cosmetic surgery, dental work, to orthopedic procedures at affordable rates.

For the health tourism destinations and healthcare providers, the competition is fierce, requiring an interplay of factors to drive medical travel and improve their brand in the medical tourism market.

But choosing a destination for one’s medical needs can be an arduous task; with multiple risks sold by the media about medical travel, health consumers are now being more careful about their medical travel choices. The Medical Tourism Index provides a critical gauge for medical tourism destinations, evaluating countries across key indicators that define an excellent medical travel hub.  

The MTI assesses medical travel destinations across three main dimensions: Destination Environment, which provides an overview of the socioeconomic and cultural factors that promote inbound travel; Medical Tourism Industry, which assesses the medical tourism infrastructure, including seamless communication, effective medical travel facilitation, and culturally competent programs, and; Quality of Facilities and Services, which evaluates the quality of care provided, quality of healthcare professionals, as well as presence of third-party accreditations.  

Medical travel professionals, healthcare organizations, and governments around the world are investing heavily in accessing the right tools and resources to rank higher in the MTI to attract more clients and health payers.  Global Healthcare Accreditation, a global leader in healthcare accreditation helps these stakeholders to reposition themselves and conform to industry best practices to achieve these metrics.  

Global Healthcare Accreditation offers accreditations, medical training programs and certifications to help healthcare providers, governments, and medical tourism facilitators gain a comprehensive understanding of the industry and become more equipped to handle the challenges in the industry and deliver world-class service.  

Using the Medical Tourism Index 2020-2021, which ranks 46 destinations against these indicators, these are the best destinations to travel to for your healthcare needs.  

Canada’s rank as number one in the 2020 edition of the Medical Tourism Index comes as no surprise as the second-largest country in the world boasts of a robust tourism industry that attracts more than 14 million Americans each year. Its proximity to the US affords the country a massive influx of tourists and patients who seek to bypass the long wait times and high healthcare costs at home.

Canada ranks high in its reputation for offering quality and highly-specialized medical treatments and world-class healthcare facilities, particularly in orthopedic procedures and complex heart surgeries.  It is ranked at the top position for its Destination Environment, 7 th in the Medical Tourism Industry dimension, and 4 th in the Quality of Facilities out of 46 destinations assessed.  

Singapore comes second-place in the Medical Tourism Index, hitting top spot in ranking for the Quality of healthcare Facilities and Services in the country. As of 2019, more than 500,000 foreign tourists visited Singapore for its affordable and quality healthcare services.

Singapore recently set up International Patient Service Centers (IPSCs) that act as medical travel agencies to mediate between international patients and Singaporean healthcare providers, as a way to drive more growth in the industry and allow a much more seamless medical travel journey.  

Singapore boasts world-class mutli-specialist centers that collaborate with centers of excellence around the world, including the Singapore General Hospital, Gleneagles Hospital, and the Mount Elizabeth Hospital. Singapore is a choice destination for an array of cosmetic procedures and oncology treatments, with internationally accredited centers and qualified healthcare professionals.   ‍

Ranking second in the Medical Tourism Industry and the Quality of Facilites and Services categories, and 5 th in the Destination Environment dimension, Japan ranks as one of the most developed healthcare systems in the world, by every measure. Leading recent advances in technology and medicine, Japan continues to deliver top-notch healthcare services to citizens and foreign tourists, most of which come from mainland China.

Low cost of care is also a major driver of Japan’s inbound medical travel, attracting medical tourists from across the world to its expertise in minimally invasive medicine and tech-driven procedures in plastic and orthopedic surgery.  

Spain is known as one of the most visited tourist destinations in the world, with a tourist profile that pulls tens of millions of tourists every year. The country is ranked high by the MTI as the choicest medical tourist destination in Europe as it offers foreign patients excellent healthcare services with a beautiful travel experience.

Spain attracts a growing number of international tourists from the Middle East, North Africa, and the British Isles, many of who visit the country for advanced orthopedic, cosmetic, and dental procedures.

Spain boasts of several hospitals that are accredited by international bodies, including the renowned Hospital Universitario de Madrid and Sanitas Hospitales in Madrid.

United Kingdom

The UK ranks fifth in the global ranking of medical tourism destinations by the MTI. The UK is home to renowned medical institutions including the London Orthopedic Clinic, Birmingham Children’s Hospital, and the Cambridge Complex Orthopedic Trauma Center, known for top-quality healthcare services.

The UK is also a choice tourist destination center, welcoming more than 31 million international tourists every year, many of whom are attracted to the rich cultural heritage of the Great Britain.

The United Kingdom takes its highest point in the Destination Environment category, ranking 3 rd out of 46 destinations, notably for its richness as a tourist destination.  

Dubai known for its ultramodern architecture, high-rise buildings, and luxury shopping. Dubai, with a population of more than 9.4 million welcomes more than 10 million tourists every year. The congenial environment and beauty of Dubai gives a boost to travel experience for millions of international patients that arrive Dubai for world-class care.

The Medical Tourism Index ranked Dubai the top medical destination in the Arab region, as it boasts of world-class hospitals and international doctors across several specialties. Dubai welcomes medical tourists mainly from Asia and neighboring Arab and Gulf countries, and some trips from European and African nations.

Dubai continues to receive millions of tourists yearly, hundreds of thousands of which visit the DHCC for mostly complex cosmetic, dental, and fertility treatments. The city, which is home to renowned hospitals, Mediclinic City Hospital and Dr. Sulaiman Al-Habib Hospital, has become a one-stop-shop to medical tourists mainly from the GCC and the wider Arab world.  

Costa Rica is fast rising as a leader in the medical tourism market. Known for its beautiful sights and competitive prices, Costa Rica welcomes millions of medical tourists from neighboring countries including the US and Canada ‍

This Central American country has ranked high in dentistry and cosmetic surgery - above Canada and US - consistently in the last few years. The country is also building a name in the fields of eye surgery, cancer therapy, and bariatric surgery. The CheTica Ranch located in San Jose provides exotic recovery retreats for medical travelers for patients who relish recovery in a relaxing ambiance. This ranch is also staffed with highly-trained nurses to cater to the medical needs of these patients as they recover.

Costa Rica ranks 1 st in the Medical Tourism Industry category and 6 th in the Destination Environment dimension and 13 th In the Quality of Facilities and Services dimension.   ‍

‍The global Medical Tourism Index ranks Israel as the 8th top medical tourism destination in the world, citing the large pool of tourists that visit the Dead Sea and the massive drift of medical tourists seeking IVF and other fertility treatments in the country.

Israel ranked high in international reputation, patient experience, quality of healthcare, and accreditation of healthcare facilities in the MTI. Israel is 3 rd in the Qualities of Facilities and Services dimension, boasting world-class healthcare institutions and internationally trained healthcare providers.  

The renowned Sheba Medical Center, which is known for its excellence in complex surgical procedures, launched an international medical tourism division that offers medical services to thousands of international patients from around the world including Russia, Cyprus, Georgia, and the US.

The capital city and the largest emirate in the United Arab Emirate, Abu Dhabi, has built a strong medical tourism platform that can see it emerge the best in the region.

The emirate launched the Abu Dhabi Medical Tourism e-portal in 2019 that provides international patients with details of all the medical offerings and healthcare facilities in the city. Prospective patients can also access medical tourism insurance packages as well as other tourist services such as hotel bookings, transportation, and recreational activities via the e-portal.

Healthcare facilities in Abu Dhabi comply with strict quality rules set by the city’s Department of Health, ensuring they deliver nothing short of top-quality care. Abu Dhabi works closely with Global Healthcare Accreditation and the Medical Tourism Association, which have been integral to transforming the country’s medical travel and healthcare landscapes to attracting more medical tourists and health payers.  

India is one of the major players in the Asian medical tourism industry, ranking first in the Medical Tourism Industry dimension of the MTI. India is one of the most visited countries for health care, with an expanded visa policy that eases travel for medical tourists. The medical visa policy allows patients to stay up to 60 days and also offers a medical attendant visa for blood relatives that wish to accompany the patient.

The Indian government launched a to provide patients with access to their network of healthcare facilities and a list of medical services available in the country. This allows patients schedule appointments with healthcare providers and even book for other services including accommodation and recreational activities before their arrival.

India ranks 6 th in the Medical Tourism Industry and Quality of Facilities and Services categories, with world-class centers that offer complex transplant services, orthopedic procedures, and complex heart surgeries.  

To receive a free quote for this procedure please click on the link: https://www.medicaltourism.com/get-a-quote

For those seeking medical care abroad, we highly recommend hospitals and clinics who have been accredited by Global Healthcare Accreditation (GHA). With a strong emphasis on exceptional patient experience, GHA accredited facilities are attuned to your cultural, linguistic, and individual needs, ensuring you feel understood and cared for. They adhere to the highest standards, putting patient safety and satisfaction at the forefront. Explore the world's top GHA-accredited facilities here . Trust us, your health journey deserves the best.

Korea: Turning the Focus to an Emerging Global Leader in Medical Tourism

Exploring the surge of cosmetic tourism: trends and considerations in aesthetic procedures abroad, holistic healing: exploring integrative medicine and wellness retreats, meeting the surge: the growing demand for knee replacement surgeries and advances in the field, innovations in medical technology: how cutting-edge technology drives medical tourism, dr. frank dellacroce of the center for restorative breast surgery talks advanced breast reconstruction, will the covid vaccine bring back medical tourism, a letter from the founder of world medical tourism congress: medical travel industry goes to the middle east, strategies for long-term success in medical tourism, top 7 things to look for when choosing a medical tourism facilitator, continue reading, the new silk road: deconstructing china's luxury healthcare market, the boomers are coming the boomers are coming, financial savings in medical tourism, featured reading, transforming healthcare through innovation: ceo spotlight interview with matthew a. love, new shift for thailand’s medical travel landscape as mta launches new moves, dominican republic’s giant strides to becoming a global leader in medical tourism, medical tourism magazine.

The Medical Tourism Magazine (MTM), known as the “voice” of the medical tourism industry, provides members and key industry experts with the opportunity to share important developments, initiatives, themes, topics and trends that make the medical tourism industry the booming market it is today.

Health and Wellness Tourism Market Trends and Analysis of Traveller Types, Key Destinations, Challenges and Opportunities, 2023 Update

All the vital news, analysis, and commentary curated by our industry experts.

Published: June 13, 2023 Report Code: GDTT-IR23-02-ST

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Table of Contents

Health and wellness tourism market report overview.

The health and wellness tourism market is on its path to recovery post the COVID-19 pandemic. The global inbound spending in the health and wellness sector is also growing significantly which could be due to the influence of social media marketing, which promotes certain products to be viewed as necessary for individuals to fully experience a holiday focused on health and wellness.

As wellness evolves and expands, additional markets, from food and drink to hospitality, are starting to provide products that reflect the values of health-conscious consumers. For example, major companies broadly focused on the wellness lifestyle, like fitness chain Equinox, indoor cycling chain SoulCycle, and sports clothing retailer Lululemon, are experimenting with and providing health and wellness tourism by offering multi-day excursions for members with health and fitness at their core.

In 2022, there has been a steady rise in the total number of inbound arrivals and spending on both spa tourism and medical tourism. Travelers in the health and wellness industries could be drawn to certain destinations because of their proximity to their home countries, their reputation among friends, or their affordability. Medical treatments and their costs can depend on the destination, where some nations are known for specializing in a certain type of medical procedure or advice and where some are notoriously more expensive than others, each with their own competitive advantage. This also attracts different tourists depending on their wants and needs.

The health and wellness tourism market research report looks at the performance of health and wellness as a sector within the tourism industry. The report also covers global inbound spending and arrivals, the key trends, destinations, opportunities, and challenges the industry might face.

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Health and Wellness Tourism Market – Key Projects

Some of the key health and wellness tourism companies are engaging in strategic alliances to launch different projects and hotels to promote market growth. Furthermore, companies are interested in acquiring investment-worthy start-ups to strengthen their market position. For instance, Grupo Alojica has completed the acquisition of the Westin Resort & Spa, Puerto Vallarta hotel from companies affiliated with Marriott Vacations Worldwide. The planned transformation of the property includes a comprehensive reform of the rooms and public areas of the hotel, improvements in swimming pools, spa, gym and other hotel amenities and the redesign of all the restaurant areas.

Likewise, Jayasom Wellness, which is expected to have 153 keys overall and 24 branded residences, will include 7,000 square meters of therapeutic space devoted to spa, holistic health, exercise, physiotherapy, nutrition, and aesthetic beauty. It will also include branded residences for sale that will give access to a wellness community and the resort’s comprehensive wellness amenities, as well as an adults-only area and a family wellness area.

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Health and Wellness Tourism Market - Travelers

The key types of health and wellness tourists are primary wellness traveler and secondary wellness traveler. Wellness holidays are considered as a luxury. The demographic for health and wellness holidays is usually luxury and premium travelers. Wellness tourism is characterized by high expenditure, with tourists traveling for a wellness purpose spending more on average per trip compared to tourists traveling for other reasons, such as city breaks. This leaves a great opportunity for wellness tourism offerings to attract high-spending, wealthy tourists, as they are likely to invest heavily in their personal and physical well-being.

Hungary has emerged as the hub of health and wellness tourism, with one in three guest nights being spent at a health and wellness hotel. There is a strong potential for health and wellness tourism, and the product is already well established in Hungary, making health and wellness tourism development a priority to further develop Hungary’s inbound tourism. Furthermore, India and Italy are the next countries most likely to take this type of holiday as both countries are well known for their wellness travel industries, with mindfulness and relaxation being key focuses. This may also encourage domestic travel for health and wellness in India and Italy.

For more insights on the types of travelers influencing the health and wellness tourism market, download a free sample report or buy the full report

Health and Wellness Tourism Market Trends

The growing importance of personalization, the rising popularity of wellness staycations, and surging awareness of improved gut health and immune-boosting treatments are some of the key trends influencing the health and wellness tourism market. Furthermore, travelers that seek wellness holidays as a primary purpose often come from countries that offer wellness retreats.

Rising popularity of wellness staycations: More people are becoming aware of the importance of wellness retreats and the positive impact it has on their mental and physical wellbeing. Therefore, wellness staycations are also becoming more popular. Wellness staycations can attract a variety of travelers; some could be looking for a spa day trip or travelers on extended trips that want to incorporate more wellness into their trip. Wellness destinations and hotels with spa, gym, and meditation facilities should look to attract domestic visitors over international visitors in the first stages of tourism recovery now that restrictions have been eased. By advertising on domestic travel platforms and social media, destinations can build awareness and attract travelers who may not have previously visited.

Importance of personalization : Personalization is a significant trend in health and wellness. Due to the nature of the industry, recognizing that individuals have unique needs and different preferences when it comes to their wellbeing is important. By tailoring wellness programs to suit individual needs, wellness destinations can offer more targeted and effective solutions to their visitors. This could then increase the return rate of travelers, and research also shows that 80% of consumers are more likely to buy from brands that offer personalized experiences.

For more insights on the health and wellness tourism market trends, download a free sample report or buy the full report

Health and Wellness Tourism Market - Destinations

Top Medical Tourism Destination: The top medical tourism destinations are Turkey, Mexico, Malaysia, Poland, and Thailand. In 2022, Turkey emerged as the world’s most popular destination for medical tourism. Evidently, Turkey’s medical tourist visitors in 2022 increased by 43% from 2021, reaching a total of 366 thousand visitors. Factors such as competitive cost for medical treatment, high-quality procedures, and unique medical tourism packages are driving the growth of this country in the health and wellness tourism market.

Top Spa Tourism Destination : The key spa tourism destination locations are Italy, Spain, and France. Although Italy may not be associated with being the most popular wellness destination, it welcomed the highest number of inbound visitors, reaching a total of 4.2 million in 2022 compared to 2 million visitors in the previous year. Factors such as geographical advantages, rich spa and wellness traditions, and competitive wellness offerings are responsible for the growth of spa tourism in the health and wellness tourism market.

Top Medical Tourism Destinations, 2022 (%)

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This case study looks at the perfomance of health and wellness as a sector within the tourism industry. Covering global inbound spending and arrivals, also the key trends, destinations and the opportunities and challenegs the industry might face.

Reasons to Buy

• Gain an understanding of health & wellness tourism
• Gain an insight into the Health & Wellness Travelers
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• See which are the key destinations
• Learn about the key trends in health & wellness travel

Frequently asked questions

Primary wellness travelers and secondary wellness travelers are the key types of travelers in the health and wellness tourism market.

Turkey and Italy have emerged as the key destinations in the health and wellness tourism market.

The growing importance of personalization, the rising popularity of wellness staycations, and surging awareness of improved gut health and immune-boosting treatments are some of the key trends influencing the health and wellness tourism market.

Grupo Alojica’s acquisition of Westin Resort & Spa and Jayasom’s partnership with Amaala to establish a multigenerational health resort are some of the latest developments in the health and wellness tourism market.

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A Caribbean Travel, Lifestyle and Culture Blog

Tobago is Exploring the Wellness Tourism Niche

The islands in the Caribbean are continuing their push towards a diversified tourism product that encompasses alternative tourism niches . For example, tourism authorities in Tobago recently initiated a project to develop the island’s health and wellness tourism niche. The first phase of the project was a virtual conference held from July 8th – 9th 2021 on the topic “Exploring Wellness Tourism 360.”

The Tobago Tourism Agency Limited’s new Roadmap for Growth 2020 – 2023 encourages the development and diversification of new niches in tourism. Louis Lewis, Chief Executive Officer of TTAL noted that it was always the agency’s intention to “resuscitate every individual niche” in which the island is very strong. As a result, the agency’s research revealed that Tobago was in a great position to embrace the wellness tourism niche immediately. The niche is a “viable option” for which the island can develop “quality and competitive tourism products.”

Exploring the Wellness Tourism Niche

The Exploring Wellness Tourism 360 conference was an in-depth exploration of the health and wellness tourism niche. The conference programme covered a wide range of areas including latest research, current and future trends and opportunities. Additionally, the conference included keynote presentations, panel discussions and an interactive virtual expo.

Over 350 people registered for the virtual conference. They were given insight into the various aspects of the health and wellness tourism niche including how to identify opportunities in Tobago and how to create a thriving wellness business. Dr. Sherma Roberts, Chairman of the agency, also revealed that the niche which provides products such as thermal spas, ayurvedic medicine , meditation, yoga, and mindfulness centres and programmes spends 178% more than the traditional visitor.

One of the Best Destinations for Health and Wellness

The Honourable Ancil Dennis, Chief Secretary in the Tobago House of Assembly also shared comments on the approach. He reaffirmed that Tobago is one of the best destinations for wellness tourism. Reasons includes the island’s natural environment; its beautiful surroundings; its natural flora and fauna; and the warmth and love of the people of Tobago.

Press Release: Exploring Wellness Tourism 360: Tobago to host virtual wellness tourism conference 

Conference Recap: Tobago Tourism Agency

Image Credit: Tobago Tourism Agency Limited

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Top Destinations for Health and Medical Tourism in 2024

Posted: February 15, 2024 | Last updated: February 15, 2024

Health and medical tourism has become increasingly popular in recent years, with many people traveling abroad for high-quality medical treatments, wellness retreats, and alternative therapies. These destinations offer top-notch medical services and a chance to recuperate in a relaxing environment. This guide takes you through 15 global destinations renowned for their medical and wellness services.

Bangkok, Thailand

You’ll discover a world-renowned center for medical tourism in Bangkok where cutting-edge healthcare meets affordability and exceptional service. As you navigate the city, you’ll find state-of-the-art hospitals and clinics offering a wide range of medical treatments, from cosmetic surgery and dental care to comprehensive health check-ups. These facilities are known for their highly trained medical professionals, many of whom have international experience and qualifications.

The allure of Bangkok for medical tourism isn’t just in the cost savings but also in the opportunity to recuperate in a vibrant city known for its rich culture, delicious cuisine, and warm hospitality. Whether you’re exploring the bustling streets, relaxing in a luxurious hotel, or enjoying a tranquil recovery by the picturesque Chao Phraya River, Bangkok provides an ideal setting for both your medical and travel needs. You could even head to one of the southernmost islands, such as Koh Samui, for rest and recuperation.

Services: Cosmetic surgery, dental care, and wellness retreats.

Insider’s Tip: Many hospitals offer packages, including post-treatment recovery in luxury accommodations.

How To Get There: Fly into Suvarnabhumi Airport, served by many international airlines.

Budapest, Hungary

Budapest has carved a niche for itself in the world of medical tourism, particularly noted for its excellent dental care and historic thermal baths. Here, you’ll find top-notch dental clinics offering a range of services at prices significantly lower than in many Western countries without compromising on quality or expertise.

Beyond dental care, Budapest is famed for its thermal baths, sourced from natural hot springs, known for their therapeutic properties. These baths are not just about relaxation; they’re a traditional form of wellness deeply ingrained in the city’s culture. While benefiting from affordable, high-quality medical services, you also get to immerse yourself in the charm of a city that seamlessly blends its rich history with a vibrant contemporary lifestyle.

Wandering through Budapest’s grand architecture and along the Danube, you’ll experience this beautiful city’s unique blend of wellness and culture.

Services: Dental care and thermal baths for wellness.

Insider’s Tip: Schedule visits to thermal baths for natural healing.

How To Get There: Fly to Budapest Ferenc Liszt International Airport.

Seoul, South Korea

Seoul is a global leader in medical tourism, especially renowned for its advancements in cosmetic surgery and dermatology. As you explore Seoul, you’ll encounter state-of-the-art medical facilities that offer a wide array of cosmetic procedures, from innovative skincare treatments to high-precision plastic surgeries, all performed by highly skilled doctors. These clinics often combine the latest technology with a personalized approach, ensuring both top-quality results and a comfortable experience.

The city itself, a blend of modernity and tradition, provides an exciting backdrop for your medical journey. Whether you’re recovering in a luxury hotel or exploring vibrant neighborhoods like Gangnam, known for its high concentration of clinics, Seoul offers a unique experience where cutting-edge medical care meets rich cultural exploration. This fusion of high-tech healthcare and dynamic urban life makes Seoul a compelling destination for anyone seeking medical services in a cosmopolitan setting.

Services: Advanced plastic surgery and dermatological treatments.

Insider’s Tip: Explore Gangnam district, known for its high concentration of clinics.

How To Get There: Fly into Incheon International Airport.

Find a serene and lush paradise that has become a sought-after destination for medical tourism, known for its affordable yet high-quality medical services in Costa Rica. As you explore this Central American gem, you’ll discover a range of medical offerings, from dental procedures to cosmetic surgeries, all provided in state-of-the-art facilities by experienced healthcare professionals.

What sets Costa Rica apart is its ability to combine medical treatments with a chance to recuperate in a tranquil, natural setting. Imagine recovering amidst the backdrop of rainforests, pristine beaches, and rich biodiversity. This harmonious blend of top-tier medical care and a peaceful environment enhances your recovery and offers a unique opportunity to experience the pura vida lifestyle for which Costa Rica is renowned. Your journey to wellness in Costa Rica is complemented by warm hospitality and the chance to indulge in eco-friendly and wellness-oriented activities, making it a holistic health and travel experience.

Services: Dental work and cosmetic surgery in a natural, tranquil setting.

Insider’s Tip: Combine your medical trip with a stay near the beach or rainforest for relaxation.

How To Get There: Fly into Juan Santamaría International Airport.

Mumbai, India

In Mumbai, India, you’ll find yourself in a bustling metropolis that has emerged as a key destination for medical tourism, attracting patients worldwide with its combination of high-quality healthcare and affordability. The city’s medical facilities are equipped with advanced technology and staffed by skilled healthcare professionals, many of whom have trained internationally.

Mumbai specializes in a range of medical fields, including cardiac surgery, orthopedics, and transplants, offering services at a fraction of the cost compared to Western countries. Beyond the clinical aspect, Mumbai is a city steeped in culture and history, offering you a chance to experience the vibrant life of one of India’s most dynamic cities.

Whether you’re exploring the bustling markets, soaking in the diverse cultural heritage, or enjoying the local cuisine, Mumbai provides an enriching backdrop to your medical journey, blending world-class medical care with the warmth and vibrancy of Indian hospitality.

Services: High-quality cardiac surgery, orthopedics, and alternative medicine.

Insider’s Tip: Explore Ayurvedic retreats for holistic wellness.

How To Get There: Fly to Chhatrapati Shivaji Maharaj International Airport.

Istanbul, Turkey

Istanbul is at the crossroads of East and West, a city that has become a prominent hub for medical tourism, especially known for its hair transplantation and cosmetic dentistry expertise. As you navigate through Istanbul’s unique blend of historical grandeur and modern sophistication, you’ll find numerous clinics and hospitals offering high-quality medical services at competitive prices.

These facilities are often equipped with the latest technology and staffed by experienced professionals who provide personalized care. Its rich cultural tapestry enhances Istanbul’s appeal as a medical tourism destination, with landmarks such as the Hagia Sophia and the Grand Bazaar. Here, you can seamlessly combine your medical journey with the experience of exploring one of the world’s most historically rich and diverse cities.

Whether you’re strolling along the Bosphorus or savoring Turkish cuisine, Istanbul offers a unique setting where a wealth of cultural and historical experiences complements advanced medical treatments.

Services: Hair transplantation and cosmetic dentistry.

Insider’s Tip: Post-treatment, enjoy recovery in a city steeped in history and culture.

How To Get There: Istanbul Airport or Sabiha Gökçen International Airport.

Sao Paulo, Brazil

In Sao Paulo, you’ll find yourself in a bustling city that’s increasingly becoming a hotspot for medical tourism, particularly known for its excellence in cosmetic and plastic surgery. As you navigate through Sao Paulo, the largest city in South America, you’ll discover a range of high-quality medical facilities that offer a variety of procedures, from minimally invasive treatments to more complex surgeries, all performed by skilled and experienced surgeons.

The city’s medical services are priced competitively, attracting patients from around the globe. Beyond the operating room, Sao Paulo is a vibrant metropolis brimming with cultural attractions, diverse cuisine, and dynamic nightlife. The opportunity to recover in such a lively urban environment adds an appealing dimension to your medical journey, combining top-tier medical care with the unique experience of exploring one of Brazil’s most dynamic cities.

Services: Cosmetic and plastic surgery.

Insider’s Tip: Brazil is known for its expertise in cosmetic procedures.

How To Get There: Fly into São Paulo–Guarulhos International Airport.

Barcelona, Spain

Barcelona beautifully marries cutting-edge medical facilities with the charm of a vibrant cultural hub, making it an increasingly popular destination for medical tourism. Known mainly for its advanced fertility treatments and cosmetic surgery, Barcelona’s medical centers boast state-of-the-art technology and highly skilled professionals, offering quality care at competitive prices.

As you embark on your medical journey in this city, you’re also treated to its rich architectural heritage, from Gaudi’s masterpieces to the Gothic Quarter’s winding streets. The city’s Mediterranean climate and inviting beaches provide a serene backdrop for recovery and relaxation. Whether you’re enjoying tapas on a sun-drenched terrace or strolling along the bustling Las Ramblas, Barcelona offers a holistic experience where an immersive cultural journey complements exceptional medical care.

Services: Advanced fertility treatments and cosmetic surgery.

Insider’s Tip: Take advantage of the city’s rich cultural and gastronomic scene during recovery.

How To Get There: Barcelona-El Prat Airport.

Tel Aviv, Israel

Tel Aviv is rapidly gaining recognition for its advanced medical treatments and state-of-the-art healthcare facilities. This vibrant coastal city offers a wide range of medical services, including cutting-edge cancer treatments and innovative medical technologies, attracting patients from across the globe. Tel Aviv’s medical institutions are known for their skilled professionals and personalized patient care, set within a competitive pricing framework.

Beyond healthcare, Tel Aviv is a lively, modern city known for its beautiful Mediterranean beaches, rich cultural scene, and bustling nightlife. The city’s warm climate and welcoming atmosphere provide an ideal environment for recovery and relaxation. As you walk along the beachfront promenade or explore the historic streets of Jaffa, Tel Aviv offers a unique blend of top-tier medical care and a lively urban experience, making it an attractive destination for medical tourists seeking both treatment and an enriching travel experience.

Services: Cutting-edge cancer treatments and medical technologies.

Insider’s Tip: Explore the Mediterranean coast for a relaxing recovery.

How To Get There: Ben Gurion Airport is the main international gateway.

Kuala Lumpur, Malaysia

Kuala Lumpur has established itself as a significant player in the field of medical tourism, offering an impressive array of healthcare services at highly competitive rates. The capital city of Malaysia, Kuala Lumpur, is home to numerous internationally accredited hospitals and clinics that provide a wide range of medical procedures, from complex surgeries to wellness check-ups, all performed by qualified and experienced medical professionals.

These facilities are equipped with modern medical technology, ensuring high treatment standards. Kuala Lumpur’s appeal as a medical tourism destination is further enhanced by its rich cultural diversity, delicious cuisine, and a blend of modern and traditional lifestyles. The city’s excellent infrastructure and English-speaking medical staff make navigating your healthcare journey and the city itself a smooth and comfortable experience.

Whether exploring the iconic Petronas Twin Towers or indulging in the local food scene, Kuala Lumpur offers a unique setting where quality healthcare meets cultural richness.

Services: Affordable and quality healthcare covering various specialties.

Insider’s Tip: Malaysia’s healthcare system is ranked among the best in the world.

How To Get There: Kuala Lumpur International Airport.

Singapore is a city-state known for its efficiency and modernity; you’ll discover a premier destination for medical tourism, renowned for its exceptional healthcare system. This bustling metropolis boasts state-of-the-art medical facilities that are among the best in the world, staffed with highly trained medical professionals who provide a wide range of specialized treatments and procedures.

Singapore’s hospitals are known for their high standards of patient care and cutting-edge medical technology, offering services from complex surgeries to preventive medicine. The city, known for its cleanliness and order, provides a comfortable and stress-free environment for your medical journey. As you navigate this cosmopolitan city, you can also enjoy its diverse cultural tapestry, lush green spaces, and a culinary scene that’s a melting pot of Asian cuisines.

In Singapore, your pursuit of health and wellness is complemented by the experience of a city that seamlessly blends traditional charm with a forward-thinking approach.

Services: State-of-the-art medical technology and facilities.

Insider’s Tip: Post-treatment, enjoy the city’s clean and organized environment.

How To Get There: Singapore Changi Airport.

Dubai, United Arab Emirates

Dubai is a luxurious and futuristic city that has rapidly emerged as a key destination for medical tourism. Known for its lavish lifestyle and architectural wonders, Dubai also boasts world-class medical facilities offering a range of high-end medical and wellness services. These facilities are equipped with the latest technology and staffed by top-notch medical professionals, catering to a variety of health needs, from elective surgeries to wellness retreats.

The city’s emphasis on luxury and comfort extends to its healthcare services, ensuring a premium experience for medical tourists. As you explore Dubai, you can indulge in its opulent shopping malls, stunning skyscrapers like the Burj Khalifa, and relaxing beach resorts, which make the perfect backdrop for a recuperative stay. Dubai’s blend of advanced healthcare, luxury, and a unique desert landscape offers a distinctive and indulgent medical tourism experience.

Services: Luxury medical treatments and wellness retreats.

Insider’s Tip: Experience high-end recovery facilities in this modern metropolis.

How To Get There: Dubai International Airport.

Los Angeles, USA

In Los Angeles, you’ll immerse yourself in a city that’s not just the epicenter of entertainment but also a growing hub for medical tourism. Known for its advanced medical treatments, particularly in specialties like oncology and cardiology, Los Angeles hosts a range of top-tier hospitals and clinics. These facilities are renowned for their cutting-edge technology and expert medical staff, ensuring you receive high-quality care.

The city’s diverse and wellness-focused culture complements your medical journey, offering numerous options for healthy living and recovery. As you navigate the sprawling metropolis, you can indulge in its unique blend of urban excitement and natural beauty, from the Hollywood hills to the serene Pacific coastline. Los Angeles provides an ideal backdrop for those seeking world-class medical treatment while enjoying Southern California’s vibrant lifestyle and scenic diversity.

Services: Advanced medical treatments, especially in oncology and cardiology.

Insider’s Tip: The city’s wellness culture is ideal for recuperation.

How To Get There: Los Angeles International Airport (LAX).

Tijuana, Mexico

Tijuana, just across the border from San Diego, you’ll discover a city that has become a go-to destination for medical tourism, especially known for its affordable dental care and bariatric surgery. This bustling border town offers quality medical services at a fraction of the cost typically found in the United States, drawing patients from all over North America. Tijuana’s medical facilities are modern and well-equipped, staffed by experienced and often bilingual healthcare professionals.

The city’s proximity to the United States adds to its appeal, providing easy accessibility for those seeking efficient and cost-effective medical treatments. Beyond its healthcare offerings, Tijuana boasts a vibrant culture, with lively markets, authentic Mexican cuisine, and a warm, welcoming atmosphere. In Tijuana, you can experience the benefits of affordable medical care while enjoying the rich cultural experiences that this unique border city has to offer.

Services: Affordable dental care and bariatric surgery.

Insider’s Tip: It is a popular destination for Americans due to its proximity and lower costs.

How To Get There: General Abelardo L. Rodríguez International Airport or cross the border from San Diego.

Vienna, Austria

Vienna is renowned for its classical music, stunning architecture, and, increasingly, for its high-quality preventive medicine and diagnostics. This elegant capital offers a range of sophisticated healthcare services, focusing on preventive care that emphasizes early detection and holistic treatment approaches.

Vienna’s medical facilities are world-class, featuring state-of-the-art technology and staffed by highly trained medical professionals. The city’s healthcare system is recognized for its efficiency and patient-centric approach, ensuring a comfortable and reassuring experience.

Beyond its medical offerings, Vienna is enchanted with its imperial history, vibrant cultural scene, and cozy coffee houses, making it an ideal destination for those seeking top-tier medical services in a serene and culturally rich setting. In Vienna, the pursuit of health is complemented by the opportunity to immerse oneself in a city steeped in history and renowned for its contributions to art and science.

Services: High-quality preventive medicine and diagnostics.

Insider’s Tip: Enjoy the city’s classical music scene and historical ambiance during your stay.

How To Get There: Vienna International Airport.

The Bottom Line

Traveling for health and medical treatments combines the necessity of healthcare with the pleasure of experiencing new cultures and environments. Each of these destinations offers unique medical specialties.

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The post Top Destinations for Health and Medical Tourism in 2024 republished on Passing Thru with permission from The Green Voyage .

Featured Image Credit: Shutterstock / ArtFamily.

For transparency, this content was partly developed with AI assistance and carefully curated by an experienced editor to be informative and ensure accuracy.

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