tequila jalisco tourism

Tequila Travel Guide 2024 | The Best Things To Do In Tequila, Jalisco

This is a complete guide to visiting the town of Tequila, Jalisco in Mexico . In this post I outline the top things to do in Tequila , including where to stay, how to get there and what it all costs.

I love Mexico and have visited several times. On my wanderings around this deceptively large country, I passed through the small and charming town of Tequila four times.

Tequila is a small town in the western part of Jalisco state, which is famed for the production the spirit Tequila. The town is surrounded by fields of agave which is the key ingredient in making Tequila. Top things to Tequila include touring a distillery, exploring the main church, visiting the Tequila museum and seeing the town hall mural.

With so many visits to this Pueblo Magico, it feels only right to share my suggestions about what to do in Tequila .

tequila jalisco tourism

Disclaimer:  Some links in this article are affiliate links, which means that if you purchase through them I receive a small commission, at no extra cost to you. This helps cover the cost of running this blog. Thanks for your support!

Tequila The Town and Tequila The Drink

Did you know that for tequila to be officially recognised as such, it needs to be derived from blue agave plants grown in specific regions of Mexico?

They even have a law relating to the production of this signature spirit –    “de Calidad para el tequila”

In one of these regions, the state of Jalisco, there sits a town named Santiago de Tequila , or Tequila as it’s commonly known. This famed town is the birthplace of tequila and was designated a UNESCO world Heritage site in 2006. No visit to the western central plains of Mexico would be complete without a trip to Tequila.

Blue agave found on a visit to Tequila

The Best Things to do in Tequila, Mexico

1. visit a tequila distillery .

But of course! No visit to Tequila would be complete without a visit to a tequila distillery and there are several options to choose from.

José Cuervo Distillery

Based in Tequila is the José Cuervo distillery known as La Rojena . This is the oldest distillery in the world and the largest producer of tequila.    Everyday, on the hour, between 11am and 5pm, the distillery run classic tours of their site. The tours are offered in Spanish or English and last around 90 minutes.

Be sure to check if the tour is running in English when you book – its usually the 5pm tour! The tour costs 260MXN.

After watching a short video, a guide leads you around the distillery and explains every step of the tequila making process. After learning of the factories strict standards, visitors have the opportunity to taste the spirit for themselves.

Once the tour is finished you can enjoy any tequila based drink in their beautiful courtyard and perhaps purchase a bottle for your onward journey. I mean come on, you have to buy a bottle of tequila from Tequila don’t you?

As a tour leader I visit tourist sites multiple times, so I don’t always find the energy to revisit temples or mosques or churches for example. However, I always managed to find the energy to join in for a visit of this famous tequila distillery – funny that!

Visiting a tequila distillery is one of the top things to do in Tequila, Jalisco.

Casa Suaza Distillery

A more budget friendly option is a visit to Casa Suaza. This distillery has a variety of tours available which even include things like planting your own agave tree! The tour around their La Perseverancia distillery lasts around 1 hour and costs 170MXN.

For more information and prices check out the Casa Sauza website here !

tequila jalisco tourism

2. Take a Train Ride on the Cuervo Express

Another option offered by Jose Cuervo distillery is a train ride through the beautiful blue agave landscape. Every Saturday The José Cuervo Express sunrise tour departs Guadalajara and takes one hour to meander its way to the town of Tequila. A tour of La Rojena distillery is included in the José Cuervo Express ticket cost, along with a tour of the agave fields. 

A ticket for a full day tour on the Jose Cuervo Express costs 2250MXN – ouch! But this does include tons of things and lasts for an epic 11 hours! For more information on the tours they offer, take a look at the Jose Cuervo website .

A man cutting blue agave. One of the things to do in Tequila is an agave field visit where this process is demonstrated.

3. Visit the Main Square in Tequila

Tequila is a charming town to simply enjoy wandering along the cobblestone streets. The street that leads to La Rojena distillery is a particularly pretty example. Stop by the Plaza principal de Tequila  (the main square) and watch the world go by from one of the cafes. Be sure to try some birria which is a spicy stew originating from the state of Jalisco.

In the main square you can visit the 18th century La Parroquia Santiago Apóstol (Our Lady of the Purísima Concepción). This parish church has a bell tower and a statue of Our Lady of the Conception.

Visiting the main square is one of the things to do on a Tequila visit

4. Enjoy a Charreria (seasonal)

Jalisco state is the home of Mariachi music and Charreria. And tequila, obviously. Charreria is a Mexican style rodeo involving both men and women. Every year from the end of November to the middle of December you can catch one of these shows in Lienzo Charro del Tequila, near the centre of town.

In the main plaza you can also often see a Voladores dance, whereby performers spin around a big wooden pole attached by some rope tied to their ankles! I haven’t seen it myself but it looks pretty epic!

Seeing a Charreria show is one of the best things to see in Tequila

5. Visit the National Museum of Tequila

For more information on Mexico’s national spirit, pop into the national museum of tequila. This small museum has exhibits that detail the history of tequila, including photos, drawings and various artefacts.

There aren’t too many English explanations though so you need a little Spanish understanding for this one. The entrance cost is 15MXN and being a museum, is closed on Mondays.

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6. See the Town Hall

On the south side of the main plaza you can find the Municipio de Tequila or the Town Hall. This, free to enter courtyard, is tucked away in the corner and is home to a mighty impressive mural.

This mural depicts the belief that the importance of the agave plant was shown to pre-colonial Mexico when a bolt of lightening struck the agave and split it in half, thus revealing the sweet nectar within. Afterwards the Spaniards came along and introduced distilling and hey presto, tequila was born.

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Where to Stay in Tequila

Since any visit to Tequila is likely to involve lots of tequila tasting, I recommend spending one night here before (groggily) moving on to your next destination. Since we’re obviously on a tequila theme, why not spend your night in Tequila in giant tequila barrel shaped cabin?!

Well at Matices Hotel de Barricas you can do just that.

The hotel is located in a hacienda about a 10 minute walk from the town (probably more like 20-30 minutes after all the tequilas, lets be honest). It also probably goes without saying that the hacienda has its own distillery, which offer tours and tequila tasting sessions. 

It’s not the cheapest place to stay but is surly worth paying extra for the novelty factor?! Depending on the time of year a room here will set you back around $150-$200 USD.

View this post on Instagram A post shared by Matices Hotel de Barricas (@maticeshoteldebarricas)

For those on a smaller budget you won’t go far wrong with Hotel Boutique Quinta Tequillan . Again this is about a 10 minute walk from the town and has good sized rooms rooms with A/C. They even have a small pool if you need to cool off with a dip. A room here costs around $30 USD.

Where to Eat in Tequila

In and around the main square there are a multitude of restaurants from which to choose, all offering typical Mexican food. But venturing away from the square will produce some more tranquil options.

The Restaurante Bar La Jima is a great option for combining your dining and drinking needs.  All drinks are served with yummy snacks and guacamole, and they have a fabulous garden patio from which to enjoy them.

Why not enjoy your food with a cantarito – a fruity beverage made from tequila (of course) and fizzy citrus fruit juices.

Where to Drink in Tequila

La Capilla (The Chapel) is Tequilas’ oldest cantina and birthplace of the La Batanga cocktail, which consists of white tequila, lemon juice and cola. A legendary little watering hole to consume yet another variation of this celebrated spirit.

tequila jalisco tourism

How to Get to Tequila

From the east.

Travel to Tequila is very straightforward from the city of Guadalajara , where there are more amazing things to do. A return ticket from Guadalajara to Tequila on the Tequila Plus bus , costs 107MXN and takes around 1.5 hours. The bus departs from the Zapopan Terminal, which is on the western edge of the city.

The last bus back from Tequila departs at 8pm so thats worth bearing in mind before you get merrily stuck into the tequila tasting!

From the West

Getting to Tequila from the popular beach town of Sayulita , as we did, is a little more involved as there is no direct bus. First board a bus to Zapopan Terminal on the outskirts of Guadalajara, which takes 3hrs40. Then take the Tequila Plus bus back towards Tequila.

Final Thoughts on Things to do in Tequila, Jalisco

Tequila is a Pueblo Magico in the Mexican state of Jalisco. This small town is known for its production of the famed Mexican spirit and there are several distilleries open to tourists.  On a visit to Tequila you can take a ride through the blue agave fields on the Jose Cuervo train, spend the night in your very own tequila barrel and of course, enjoy a few samples of delightful drink. 

Louise is an Adventure Tour Guide & Mountain Leader from South Wales. Through working as a tour guide and snowboard instructor, she has spent the last 15 years travelling Asia, Africa and the Americas. Louise is a published photographer and is currently based in the UK.

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Your Ultimate Travel Guide to Tequila, Jalisco, Mexico

Here’s a guide to the best things to do in Tequila, Jalisco. Experience one of Mexico’s “best-kept secrets” and the staple spirit of Mexican culture.

Tequila, Mexico is a small town oasis nestled in the heart of Mexico’s western state of Jalisco. Near the foot of Tequila Volcano, the town not only possesses unmistakable features — from its sprawling agave fields and a colorful town square — but also offers an incredibly rich and vibrant culture. Tequila has recently become one of the most sought destinations for travelers, being named one of Mexico’s “best-kept secrets, ” and one of the best places to visit in 2022 .

The popularity of Tequila can be largely credited to tequila, the spirit. Just like champagne from the Champagne region of France, true tequila comes from Tequila, Mexico. As one of the only places in Mexico where you can drink in the streets, the party atmosphere can be encapsulating.

But it’s not just about drinking and partying — top-notch tours and day adventures showcase Tequila, Mexico’s history and stunning agave fields while sharing the stories of families who have been steeped in the tequila-making tradition for centuries. 

Traveling to Tequila

tequila jalisco tourism

Tequila, Mexico is 37 miles outside of Guadalajara, one of the largest major cities in Jalisco. For accessibility, it’s best to fly into the Miguel Hidalgo y Costilla Guadalajara Airport and take a secondary method of transportation to town.

tequila jalisco tourism

Here are a few options:

For a more direct travel method, the Tequila Plus Bus is a great choice. Offering HD movies and reclining seats, the Tequila Plus Bus allows travelers to sit back and relax on their journey. Leaving from Colón in Guadalajara, this 55-minute bus ride provides direct access to the town of Tequila and flexible scheduling allows travelers to book their trips with ease. 

If you’re looking for a more collaborative travel experience — whether you’re a solo traveler looking to make friends or prefer to be shown around by locals — BlaBlaCar service might be the best option for you! This carpooling app allows you to book a seat in someone’s car in advance — similar to Uber, but on a schedule. 

Where to Stay

tequila jalisco tourism

The Hotel Solar de las Ánimas, photo by @hotelsolardelasanimas

Where you stay depends on the kind of holiday you want —  and there are plenty of options. Stay closer to the center of town to be in the heart of the action, cup of cantaritos in hand, swaying to the mariachi. On the outskirts, drinks and souvenirs are a bit cheaper and you will be in closer proximity to the town’s e beautiful agave fields.

While there are no major chain hotels in Tequila (sorry – no travel points here), the town embraces its family-centric culture with many boutique stays as alternatives. 

For a luxury experience in the center of town, Hotel Solar de las Ánimas reflects old colonial Spanish architecture of the seventeenth and eighteenth centuries. With balcony views out of a magazine that overlooks the town and sprawling Tequila Volcano, this hotel is sure to make you consider canceling your flight home. Its open-air hallways, painted tile floors, multiple resort-style pools and rooftop bar provide a stunning ambiance sure to please even the most discerning travelers. 

If you’re looking to immerse yourself in Tequila and enjoy a unique stay, Matices Hotel de Barricas is the perfect place. Up to three people can stay in a private, detached building shaped like a wooden barrel, enabling you to “become one with the spirit.” The hotel also offers traditional Spanish architecture rooms for those looking for a unique stay without rustic characteristics. Tequila tasting, guided tours, massages and local horseback riding are also available for guests.

For a comfortable room without the theatrics, look no further than Hotel Villa Tequila .

tequila jalisco tourism

Matices Hotel de Barricas, photo by @maticeshoteldebarricas

This four-star hotel provides understated elegance and a calming atmosphere for a more modest stay.

This beautifully remodeled mansion is a former retirement home for Tequila’s residents and embraces the history of retired Jose Cuervo Tequila farmers who used to stay here.

F eaturing large, well-kept gardens, decorative fountains, historic ironwork, and tall windows, Hotel Villa Tequila is the perfect place for those who prefer a quiet stay. 

Things to Do

Whether you’re new to Tequila (the town or the spirit) or a seasoned enthusiast, there are plenty of activities to keep you busy. As a welcoming community that embraces all walks of life, Tequila residents will treat you as one of their own – no matter your interests. 

Tequila Tours and Boutique Distilleries

tequila jalisco tourism

Let’s face it. You’re in Tequila — they make tequila. For most, a tequila tour in Mexico is certainly in the cards.

Those who know exactly what type of tequila they like can book tours at individual distilleries. Due to the overwhelming popularity, it’s recommended that you book in advance before arriving in Tequila. 

Distilleries like La Fortaleza offer four tequilas — Blanco, Reposado, Anejo, and Blanco (still strength) spirits. Hand-crafted in small batches, these high-quality tequilas are not for the faint of heart. La Fortaleza is known for its embrace of family heritage and tradition, including making tequila the same way it was made 100 years ago by its ancestors. 

tequila jalisco tourism

Casa Sauza offers tours from Tuesday through Sunday and provides a more hands-on experience for visitors. With three types of tours available, you can choose exactly how adventurous you want to be. From planting your own agave, preparing your own cantarito, and even having a tequila-grilled meal, Casa Sauza makes sure all visitors leave with their own story to tell. 

Train Tours 

If you’re a fan of Harry Potter — or just love locomotives — The Jose Cuervo Express is the option for you.

As the only fully-operational, old-style train left in all of Mexico, The Jose Cuervo Express departs from Guadalajara each Saturday and includes a tour of Jose Cuervo’s La Rojeña distillery, free access to Centro Cultural Juan Beckman Gallardo and a visit to the agave fields for an agave harvesting demonstration.

This 11-hour round-trip experience is the perfect, carefree way to visit Tequila and become immersed in the culture.

tequila jalisco tourism

Train tours through Tequila, Mexico’s agave fields

If that’s not enough, The Tequila Herradura Express immerses travelers in the full tequila experience. This luxury train ride takes visitors through the massive agave fields before reaching its final destination: the original Herradura distillery built in the 1870s. As the oldest tequila distillery in existence, visitors can witness where tequila originated.

This historic site is much more than tequila, though. Tours include visiting the original getaway tunnels that were constructed during the Cristero War so workers could escape the hacienda. After exploring the land, a guided tequila tasting, lunch, and a traditional mariachi show, it’s back on the train to Guadalajara. 

Private Tours

If you’re looking for a more intimate, local experience and have a small group, The Agave Experience tours are very well-regarded. All Agave Experience tour guides are local to Tequila, Mexico. This tour prides itself on taking visitors to local, non-commercial spots, exposing you more to the local lifestyle and culture than other tours do.

tequila jalisco tourism

Four tour guides make up a small yet mighty team that has deep tequila expertise; they’ve each studied for more than 500 hours to earn their Master of Tequila Processes degree from the Autonomous University of Guadalajara. Only 70 people in the world hold this degree, so you know you’re in good hands at The Agave Experience. 

For those staying in Guadalajara and looking to get a taste of the town of Tequila, a private day trip would be a great addition to any vacation. Guadalajara’s private tours offer individualized itineraries for tours that are customized to your interests. With options for tequila tasting experiences at independent, local distilleries, dine in the Tequila Village Market or explore the Tequila town square.

These private day tours allow you to experience more than just the spirit that put Tequila on the map and are perfect for those who want just a taste of tequila.

Beyond the Spirit 

I know, I know. Tequila this — tequila that. Does it ever end? 

Even though Tequila is known for its spirit, not everything in town has to involve alcohol. There are many great options for those who don’t drink and/or those who simply want to learn more about the culture. 

For the ultimate tequila education, visit the National Tequila Museum in the Tequila Town Hall. Located in one of the most historic buildings in Tequila, designed as a typical manor house of the ruling class of the 19th century, the National Tequila Museum brings you back in time to Tequila’s origin. Five permanent exhibits explain the history of Tequila, including cultivation and farming, industrial processes, and how tequila became a staple in Mexican culture. 

tequila jalisco tourism

The Tequila Volcano is a great adventure for those who enjoy hiking, camping, mountain biking, and rock climbing. Open year-round, trails on the volcano allow visitors to explore nature and discover native species. The Tequila Volcano is also an adventurous way for explorers to escape the Mexico heat, as it’s always cold at the top of the volcano;  wind temperatures can reach close to 0 degrees Celsius. 

If you’re looking to cool off but want to stay a little closer to sea level, put on your walking shoes and chase waterfalls at Cascada Los Azules. This waterfall is about 70 meters tall and is active all year round. For those looking for a little more adventure around the falls, make sure to look into the private canyoning and rappelling adventures available.

tequila jalisco tourism

Cascada de los Azules, Photo by @CortesMonica

Best Places to Eat

Located on the cuff of town is La Posta Restaurant — the perfect place to indulge in local cuisine. Serving regional dishes that are getting harder to come by in the area, authenticism is the restaurant’s main focus. Famous for its chilaquiles, machaca and coffee, the restaurant offers adequate portions and top-tier presentations.  

A family favorite among visitors, Fonda Cholula Restaurant is located in the center of town and views of the Main Square are almost as delightful as the food. This colonial affair provides an elegant and charming atmosphere that is popular among those who want a relaxing dining experience.

Fonda Cholula’s menu offers a fusion of traditional cuisine with a modern twist. Whether you dine in the outdoor garden or the main dining room, Fonda Cholula is a great place to enjoy the best authentic, original margaritas of Tequila and each other’s company.

tequila jalisco tourism

Fonda Cholula Restaurant, photo by @DorianC_13

Of course, what’s Tequila without its oldest bar — La Capilla ? Recently recognized by World’s Best Bars , La Capilla is home to the “batanga,” a signature cocktail of tequila, lime juice and cola. In fact, you can still find 90-year-old Don Javier behind the bar serving the drink — which he invented.

In addition to many dining options around town, there’s plenty of street food available for those looking for a quick bite between tours. Tequila’s town center boasts a robust atmosphere with myriad food stalls — a great option for those in larger groups with different tastes. 

From the town’s deeply-rooted history to its modern flair, Tequila is a must-visit destination for those looking to immerse themselves in Mexican culture. Whether you come for the spirits, the cuisine or the town’s natural wonders — there is something for every traveler in Tequila, Mexico. Salud!

tequila jalisco tourism

Nicole Tj is CEO and Co-Founder of Travis — an influencer-led travel commerce platform. Spearheading a new era of creator-led commerce, Travis is a travel startup with a mission to empower a new generation of creators to earn through travel. With over 10,000 hotels available globally — including Marriott, Hilton, Hyatt and Four Seasons — Travis offers a range of hotels for different travel budgets, styles and destinations. With 10 years of experience as a creator, influencer manager and strategy consultant at Deloitte Digital, Nicole combines her industry experience with frustrations as a traveler, to pioneer a future for the $800B online travel industry .

tequila jalisco tourism

tequila jalisco tourism

20+ Best Things To Do In Tequila Jalisco (Local Approved)

Categories Living Abroad

20+ Best Things To Do In Tequila Jalisco (Local Approved)

Whether you are in Puerto Vallarta or heading to Cancun , you are often going to hear about the drinking culture of Mexico.

As soon as we landed to go to Tulum , we heard about a region called Tequila in the state of Jalisco and wanted to check it out.

Since we love a drink or two, it made sense to give it a shot!

We wanted to know what the hype was all about and that included planning a trip to Tequila Jalisco in Mexico. As soon as we put things together, we had a list of things to do in Tequila Jalisco and that’s what we focused on.

Here is our take on the top things to do in Tequila as a tourist.

Table of Contents

Best Things To Do In Tequila Jalisco

Cascada los azules tequila.

We will start with one of the most picturesque parts of Tequila.

The Cascada Los Azules Tequila is a delightful waterfall in Tequila that is a sight for sore eyes. It’s going to captivate you and offer beautiful photography opportunities that are going to take your breath away instantly.

We fell in love with this beautiful waterfall and enjoyed the greenery around it. This is one of those waterfalls that stands out and it is going to be well worth the visit when you are here.

tequila jalisco tourism

Jose Cuervo Distillery

Of course, you are going to be coming to Tequila in Mexico with an eye toward drinking, and rightly so.

If you want to have fun, we are going to want you to first head straight to the Jose Cuervo Distillery because it is a more traditional spot. You are going to get to see this while you are enjoying the region and it is often heralded for its classical setup.

You can taste the drinks and have a great time here with specialists.

Magic Town of Tequila

To absorb the energy and charm of Tequila in Mexico, you are going to have to start with the Magic Town of Tequila.

This is a specific area where you are going to get to experience the general character of the area. Mexico has taken the time to design these magic towns around the nation and Tequila is one of those areas. You are going to want to experience every inch of the town and see what it has to offer.

It is going to be a great way to people-watch and also enjoy your time in the area.

Plaza Principal Tequila

There is a specific square in Tequila that tends to help people get together and it’s common for fun things to happen in this spot.

Plus, you are going to have immediate access to top-tier restaurants and coffee shops while you are here. We recommend you grab a coffee and just sit down to see what’s happening around you. It can be a tranquil experience.

The plaza is beautiful and riveting for tourists. You get to enjoy its ambiance and also observe the architecture.

Campos De Agave Jose Cuervo

Jose Cuervo is a big part of what makes Tequila special and you are going to want to learn more about the brand’s charm while you are in Tequila.

To do this, you are going to want to learn more about the agave plant.

This is going to happen when you head to the Capos De Agave Jose Cuervo. This will let you take a look at a specialized plantation that has been preserved over the years as it is home to the heartbeat of tequila.

tequila jalisco tourism

Tequila Tours

Most tourists coming to this part of Mexico will be looking to go on a tequila tour and that’s what we did too!

A tequila tour is when you are going to be testing different drinks at different tequila distilleries to learn more about the region’s history while also getting to consume alcohol along the way. It’s a win-win for tourists who are taking the tour and we had a great time too!

Hotel Solar de Las Animas

Let’s assume you are going to want to find a place to stay in Tequila.

We had to do this and it’s common for people to head straight to the charming Hotel Solar de Las Animas. This is a fascinating hotel that is easy on the eyes, welcoming and is going to give you all of the amenities you are on the hunt for in Tequila.

We loved our stay here and the architectural intricacies of the hotel blew us away. It was serene and it had all of the qualities you would want while staying in a place such as this.

Agaves are the heartbeat of tequilas and that means you are going to get to notice their presence everywhere in the area. Of course, this also includes learning more about how they are harvested and their value for tequilas.

When we took the time to go to Tequila, we heard about the Casa Sauza.

This is a tequila distillery that is set up to help showcase how agaves are processed. It is this part of the process that’s going to impress you and showcase the level of work that goes into the production phase.

Casa Herradura

As you continue to learn more about agaves and tequila production, you are also going to want to check out the Casa Herradura.

This is a specialized factor that’s designed for tequila production.

It’s a beautiful sight because of how the agave plants are processed and everything that goes into producing top-tier drinks. You are going to also get to experience the result of this hard work as you rink a bit on-site too!

tequila jalisco tourism

Drink At Batangas

We know you are going to be in the mood for drinking and it’s always essential to try one of the highest-rated spots in town.

This is why we recommend going to Batangas.

Batangas is the real deal for those who want a good drink and want to have a great time. You are going to get to taste some of the best tequila in the area here and it’s going to be in a place that’s welcoming too.

La Capilla del Santo Cristo de la Salud

The religious history of the town should not be overlooked as you are learning more about Tequila in Mexico.

When we were reading about Tequila and its development, we also heard about the La Capilla del Santo Cristo de la Salud.

This was a chapel that was set up centuries ago and continues to be preserved to this day. Just being able to walk around the region is always exceptional and you are going to fall in love with it.

Matices Hotel de Barricas

We have talked about one hotel already, but it’s also recommended to take a look at the Matices Hotel de Barricas. This is a specific hotel where you are going to be close to the mountain range and a tequila distillery in one go.

What more could you ever want?

Great views and quality drinks in one spot. This is the ultimate win for a tourist and you are going to get it here.

Museo Los Abuelos Familia Sauza

Museums are not common in the area, but there is one that is going to be worth checking out as a tourist in Tequila.

We loved being able to go to the Museo Los Abuelos Familia Sauza because it was a specialized museum designed around the Sauza family. This is an important family in the town of Tequila because they used to produce a tremendous amount of tequila.

You can appreciate their growth as a family and what they were able to do for the region at the museum.

Guachimontones

While most people associate the town of Tequila with drinking and agaves, it’s also essential to look beyond this and understand the rich history of the region.

This includes one of the most precious archaeological sites the form of the Guachimontones. This specific site is a short drive from the town and is worth seeing for yourself. At this site, you are going to see beautiful structures that were put together hundreds of years ago.

It’s common for tourists to want to see these structures in person and you will want to do this as it is easy to get to and it is rare for there to be a rush of people.

tequila jalisco tourism

Parish Church

Another important religious site in Tequila would have to be the Parish Church.

This church is an integral part of Tequila’s history as it has been around for 200+ years and remains important for the locals. You will often get to appreciate the architectural elegance of the structure and that olden style that is not easy to spot elsewhere these days.

Just the way everything has been designed including the use of color is going to impress you.

Distillery Tours

Yes, it’s still important to continue looking at the drinking opportunities in Tequila for you.

With that in mind, we would recommend taking one of the many distillery tours in town. These tours are great because it’s not just about the taste tests that take place at the various locations. Instead, you are also going to get to learn more about how the drinks are made.

This is a fascinating experience and it teaches you a lot with the help of a local guide.

Local Eateries

It is not just about drinking in Tequila Jalisco.

Instead, you are going to want to test some of the local eateries in town. These are beautiful restaurants that have extensive menus and are going to allow you to eat high-quality Mexican food in one place.

Pick and choose from the many eateries and also experience the joy of Mexican music as it plays in the background. It can be quite the vibe while you are here.

Tequila Museum

Tequila is an important part of the region’s history as a drink and of course, it is going to have a museum designed after it.

The Tequila Museum is a fun experience for those who want to learn more about the region.

You are going to want to go to this museum to not only learn about the drink but also how it intertwines with the region’s growth. The more you learn, the more you are going to get to experience the joy of what it means to live in Tequila and how it came about.

La Cofradia

La Cofradia is an underrated gem for tourists and we do believe it should be a part of your itinerary when you are in the area.

The reason we love this spot has to do with the view you are going to get. The Sierra Madre mountain range is going to be the backdrop at this location as you drink your favorite beverage. It’s quite the view and an unforgettable memory for most people.

Jose Cuervo Express Train

This is one of the most important things a person can do when they are in Tequila.

The idea is to hop on what is known as the Jose Cuervo Express Train. The train is going to allow you to view the entire valley as you are onboard and it’s going to quietly sift through the various areas allowing you to learn more about the region’s history.

It takes 3-4 hours and you are going to see all of the beautiful attractions in one go.

We had a lovely time on the train and it also took us to some of the most gorgeous attractions in the region.

Tequila Volcano

Yes, the Tequila Volcano is a breathtaking sight even though it is dormant.

You are going to take a short drive over to the volcano and then experience its size and beauty. We loved the idea of hiking around the Tequila Volcano to enjoy the view and also learn more about it.

We do recommend avid hikers to do this if they are in the area.

Local Breakfast

The last thing to do in Tequila Jalisco would be to have a hearty breakfast every day you are here.

The reason we say this is due to the quality of the breakfast joints in town. You are going to be impressed with the quality of their menus and how friendly they are early in the morning.

You will want to grab some coffee, chilaquiles, and more when you are here.

La Antigua Casona Restaurant in Hotel Solar de las Ánimas is the perfect place to enjoy a final delicious meal before heading home. The restaurant offers both indoor and outdoor seating, and the hacienda-style architecture is simply gorgeous. I enjoyed a delicious breakfast of coffee, sweet bread, and chilaquiles. The food was top-notch and one part of why I enjoyed Hotel Solars de las Ánimas.

Final Thoughts

These are the best things to do in Tequila Jalisco.

Feel free to also learn about the best Mexican cafes , quality Mexican airlines , buying from Amazon in Mexico , and enjoying the best cenotes in Tulum .

tequila jalisco tourism

Amanda Harper is a travel enthusiast with 10+ years of traveling experience across the planet. Her passion for writing and travel makes her a walking bibliography on modern-day tourism.

Nomadic Travelista

5 BEST Tequila Tours in Jalisco, Mexico 2024

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Are you a tequila lover? Let’s explore the best tequila tours in Jalisco! 

Jalisco: the birthplace of mariachi, birria, ranchero music, and of course – TEQUILA! A deep-rooted and lively culture exudes from this central west coast state in Mexico 🇲🇽  Tequila, Jalisco tours will be an experience and adventure to remember.

I’ve visited Jalisco more than a dozen times anywhere from a few days to a month each time. The breathtaking agave fields are a must-see when in Jalisco. And if you’re a tequila lover like me, tequila tasting IN the actual town of Tequila is an obvious YES! Even if you’re not – it’ll still be a fun, unique and cultural experience in this charming and lively Pueblo Mágico ✨ (magic town).

image of TEQUILA sign in Tequila

Planning your trip? Use my favorite resources!

🛏️ Accommodations : Booking.com

✈️ Flights : Expedia

🚗 Car Rentals : Discover Cars

☑️ Travel Insurance : SafetyWing

5 Best Tequila Tours In Jalisco

Now let’s dive in so we can get our drink on 😋. I’ve outlined the 5 best tequila tours in Jalisco below. These tours all leave from and end in Guadalajara since it’s the easiest starting point to get to Tequila. (~1 hour without traffic. But there’s usually traffic). For each tour, I’ve bulleted out the logistics and what to expect to make it easy to see the similarities and differences between each one.

image of tequila cups from tequila tasting

1. Amatitan and Tequila with Tasting

Spend a full day discovering the history of tequila on this incredibly fun and adventure-packed tour. You’ll visit the Tequila Tres Mujeres distillery, taste tequila, take photos at the agave fields, dance and drink at Cantaritos el Guero #1, and explore the town of Tequila where you’ll also have lunch at a local restaurant. (Lunch is included!) This particular tour extends to the tequila heritage of Amatitán, featuring a unique exploration of the hidden gem, the Amatitán caves.

TOUR LOGISTICS

✔️ 8 hour tour 

✔️ AC transportation

✔️ Pick up/drop off – GDL

✔️ Offered in English & Spanish 

✔️ Guided tour

TOUR HIGHLIGHTS

✨ Tequila Tres Mujeres distillery

✨ Amatitan caves 

✨ Cantaritos el Guero #1

✨ Agave fields

✨ Explore Tequila & lunch

➡️ Full Day Guided Tour in Amatitan and Tequila with Tasting

2. Tequila Day Trip with Jose Cuervo Express Train

On this unforgettable tequila experience in Jalisco, you’ll embark on a scenic train journey on the Jose Cuervo Express which includes snacks and tequila tasting. The La Rojeña distillery, the birthplace of Jose Cuervo, is where you’ll witness the tequila-making process. With a guided tour through the town of Tequila, you’ll learn about its cultural highlights and Jalico’s tequila heritage.

✔️ 1 hour tour 

✨ Jose Cuervo Express Train

✨ La Rojena distillery  

✨ Cultural museum

✨ Mariachi show

✨ Explore Tequila

➡️ Tequila Day Trip from Guadalajara with Jose Cuervo Express Train

3. Premium Tequila Tour with a Tequila Master

Get an immersive look into the production of tequila on this premium tour! You’ll visit a local distillery to witness the artisanal process of turning agave into tequila. The tour includes guided tastings of various artisan tequilas in a VIP cellar. With scenic views of agave fields from a secret sky bar, this tour is both an educational experience and an authentic adventure.

✔️ 10-12 hour tour 

✔️ Small group

✨ Local breakfast

✨ Tequila Cava de Oro Fabrica 

✨ Sky bar & agave fields

➡️ Premium Tequila Tour with a Tequila Master

4. Private Tour to Tequila

Looking for an exclusive and personalized exploration of Jalisco’s tequila culture? Look no further. On this private Tequila Jalisco tour, you’ll enjoy a tailored experience, visit a traditional distillery to witness the tequila-making process, and engage in tequila tastings. In the town of Tequila, you’ll have time to explore and be immersed in cultural and historical richness. With a private guide leading the way, this tour offers a unique and intimate journey.

✔️ 6-7 hour tour 

✔️ Private tour

✨ Selecto tequila factory 

✨ Mirador del Tequila

➡️ Private Full-Day Tour to Tequila Pueblo Mágico

5. Pyramids, Volcanoes, Agaves & Tequila

This unique tour will dive into the mysteries of the Guachimontón pyramids, an ancient archaeological site, before venturing into the town of Tequila. You’ll also visit a local distillery for tequila tastings and have time to soak in the beautiful views of the agave fields. With the unique combination of archaeological wonders and tequila heritage, this tour offers an enriching journey through Jalisco’s fascinating attractions.

✔️ 8-10 hour tour 

✨ Guachimontones 

✨ Distillery La Alborada

➡️ The Fire Tour – Pyramids, Volcanoes, Agaves & Tequila

image of agave fields in tequila jalisco

Best Places To Stay In Jalisco

The state of Jalisco has so much variety with a lot to offer. Everything from beach towns, mountains, forests, jungles, big cities, small towns and pueblo mágicos. 

Here are the best places to stay in Jalisco – covering the variety of experiences this beautiful state can give you.

📍 GUADALAJARA: The third largest metropolitan area in Mexico, Guadalajara (GDL) is a big city but much slower paced than Mexico City. GDL has a ton of cool bars, clubs, restaurants and malls. I’ll be completely honest, I enjoy Mexico City a lot more than GDL. However, I still think it’s a cool place to visit and there are a ton of cool areas near GDL for day trips or weekend getaways.

image of vibrant street with colorful flags in Tlaquepaque

It’s also a great destination for bachelorette/bachelor parties or just any group trip. They have trendy restaurants that are great for big groups, fancy clubs, beach clubs, a ton of bars, excursions, resorts, Airbnbs and other smaller towns to visit nearby. 

I normally don’t like super touristy towns but PV still feels quite local and traditional to me. The Old Town known as “Zona Romantica” is really charming with its cobblestone streets and beautiful architecture.

tequila jalisco tourism

➡️ Vallarta Shores Beach Hotel

📍 SAYULITA: As mentioned above, PV is a great hub to get to other smaller towns such as Sayulita. This once sleepy little surf town with mostly local travelers has now become a popular destination for foreigners. I’ll be honest, I miss what it was before. But nonetheless, it’s now a fun place to go with a lot of bars, restaurants and boutique shops. 

image of street in the main square in Sayulita

The best way to get to Sayulita is by flying into Puerto Vallarta. The town is about an hour and 15 minutes drive from PV. 

image of me on the beach in Sayulita

Pro tip: if you’re looking for a chiller vibe go to San Pancho which is a smaller beach town just 15 minutes away.

➡️ Ximena Hotel Boutique

📍 AJIJIC: You could definitely stay a weekend or a few days in Ajijic but this could also be done as a day trip coming from Guadalajara. This lakeside gem is located an hour away (by driving) from GDL along the shores of the largest lake in Mexico, Lake Chapala. Charming streets, laid-back vibes and beautiful lakeside views make Ajijic a perfect weekend getaway. 

image of AJIJIC sign by Lake Chapala

➡️ Casa del Sol Inn

📍 MAZAMITLA: This mountain town Pueblo Mágico is the perfect nature escape. Spend your days in cozy mountain cabins, going on hikes during the day, and just enjoying nature all around you. I stayed at an amazing bubble glamping resort that was such a unique experience. Check out the link below!

I rode 2.5 hours on the back of a motorcycle to Mazamitla from Guadalajara (would not recommend it – too long for me on a motorcycle). If you take a car it shouldn’t take more than 2 hours unless you’re going around traffic hours.

➡️ La Estela Bub ble Glamping

image of bubble glamping in the mountains in Mazamitla

📍 SAN SEBASTIÁN DEL OESTE: Nestled in the Sierra Madre mountains, San Sebastián del Oeste is a quaint colonial pueblo mágico that makes you feel like you’ve taken a journey back in time. 

The best way to get to San Sebastian del Oeste is flying into Puerto Vallarta and the drive from there should be less than 2 hours.

➡️ Villa Nogal Hotel Boutique & Vista

Tequila, Jalisco: FAQs

Aside from tequila tours in Jalisco, let’s dive into some common questions about Tequila and Jalisco below. 

Is Tequila a city in Mexico?

Tequila is a charming pueblo mágico (magic town) in Jalisco, Mexico. As you can see, they obviously have the best tequila tours in Jalisco being that it is known to be the birthplace of tequila. 

image of me walking down a colorful street in Tequila

Is Tequila, Jalisco worth visiting?

Tequila is definitely worth visiting! Indulge in the breathtaking views of agave fields, go on a tequila tour, visit distilleries, try some local food, and enjoy the quaint cobblestone streets in this magical town. 

image of guacamole, salsa and limes at a restaurant in Tequila

Where is the swing in Tequila, Jalisco?

The extreme swing is located just 10 minutes outside the town of Tequila. 

What is the best month to go to Jalisco?

It really depends on where in Jalisco you plan to go and what you want to experience considering that Jalisco has beaches, mountains, big cities, and small towns. Generally speaking, the rainy season is around June to October. However, I’ve definitely been to Jalisco during this time without it raining but the summer months are really hot so for that reason, I would avoid it. It’s safe to say you’d be good to go around November to May.

Is it safe to travel to Jalisco, Mexico right now?

I’ve traveled to Jalisco several times by myself and I’ve generally felt safe. Is there cartel activity there? Yes. But I’ve traveled all of Mexico solo and with friends and I haven’t had any major issues. I feel like if you aren’t around certain situations or cause any trouble you should be fine. 

Just like anywhere else in the world, practice safe measures and always be aware of your surroundings. (Don’t walk alone at night if the area is quite desolate, don’t flash your money or expensive things around, carry only what you need for the day, etc.)

image of me at a large door in Tequila

Conclusion: Tequila, Jalisco Tours

I hope you enjoyed reading through my top picks for the best tequila tours in Jalisco! While the tours share a similar experience, each one offers a unique twist to your tequila adventure. So, grab your shot glass, be sure to hydrate, and get ready for some fun in Tequila! Salud! 

Download GPX file for this article

  • 1 Understand
  • 2.1 Walking
  • 3.3 By train
  • 4 Get around
  • 8.1 Street food
  • 8.2 Food markets
  • 8.4 Mid-range
  • 8.5 Splurge

Tequila is a municipality in Jalisco , Mexico , near Guadalajara . It is famous for being the birthplace of the eponymous tequila liquor. Its distilleries offer tours of the fabrication process and into the fields where the agave plant, from which it is made, is grown.

Understand [ edit ]

tequila jalisco tourism

The beverage called tequila is really a variety of mezcal, made wholly or mostly from the blue agave plant. This plant is native to the Tequila area so this version of mescal was named after the town.

Tequila is made from the blue agave plant, native to this area. The heart of the plant contains sugars and had been used by native peoples here to make a fermented drink. After the Spanish arrived, they took this fermented beverage and distilled it, producing the tequila known today. The "Agave Landscape and Ancient Industrial Facilities of Tequila" has been inscribed on the UNESCO World Heritage list .

tequila jalisco tourism

A surprising tradition is the nightly blessing of the town by the parish priest. At 21:00 every night, the priest offers blessings by ringing a bell three times, and directing the holy of holyest cross with the sacraments towards all 4 cardinal points. At this moment, everyone in the town stops what they are doing, including turning off things like the television or radio and stands for the blessing.

The city was home to 29,000 people in 2010.

Get around [ edit ]

Walking [ edit ].

Tequila is a small town, so you can visit most distilleries and locations within a 15-minute walk from the town square.

Taxi [ edit ]

If you need to get anywhere farther (e.g., the Balnearo La Toma or the Cascadas Los Azules), it's possible to take a taxi. Taxis pick up from the corner of Gorjón and Santos Degollado

Get in [ edit ]

By bus [ edit ].

  • 20.881734 -103.835608 1 Terminal de Autobuses de Tequila , C. Francisco I. Madero 156 .  

The bus from Guadalajara leaves regularly from the Central Camionera Vieja (Old Bus Station) near the center of that city. MX$220 one-way and MX$420 round-trip (Dec 2022). From the bus station, it's a short walk from there to the town center.

By car [ edit ]

From Guadalajara, take the main autopista towards Puerto Vallarta and turn towards Tequila once outside Guadalajara. Travel time should be no more than an hour.

By train [ edit ]

Every Saturday, the Tequila Express departs from the train station in Guadalajara en route to Tequila, taking weekend day trippers to see the famous agave fields and distilleries that make Mexico's most famous liquor. Along the way, tequila samples are tasted, mariachis play soulful tunes, and the crowd arrives in Tequila ready to tour the Sauza distillery and take a deep dive into tomorrow's hangover.

Map

The town is small enough to walk around. All the major attractions (town square, church, distilleries) are within spitting distance of each other.

See [ edit ]

tequila jalisco tourism

The big attraction here is the drink which shares the town's name. All the tourist shops are full of Tequila souvenirs, bottles, shot glasses, etc. There are a number of distilleries and tours about the tequila-making process. Apart from that, there are two churches in the centre and the central plaza, which also has a monument to a revolutionary hero. A small tianguis (street market) also operates.

  • Our Lady of the Purísima Concepción ( in the centre of the town ). Open every day . It was built in the 18th century by Martín Casillas. The church has a stone facade, a bell tower and inverted truncated pyramid (estipite) pilasters that flank the main portal. The portal has two levels and a crown. The first level contains the door arch with has moulding and a seal and is supported by two Doric columns. The upper portion contains a window with moulding with Doric columns in each side, decorated with curves and vegetable motifs. The crown at the top contains a sculpture of the Archangel Michael in a niche flanked by Doric columns. The side portal is an arched entrance with Tuscan columns and cornice and a cross in relief at the midpoint. Inside are one nave and a Neoclassical main altar. ( updated Sep 2021 )
  • 20.884836 -103.838658 1 Parroquia Santiago Apostol , Sixto Gorjón 16 . Beautiful historic church next to the main plaza. rugged stone facade outside belies the gracefully elegant white and gold interior. This church houses the remains of St. Toribio Romo Gonzalez who is known as the patron saint of immigrants.  
  • Main Plaza , has a bandstand and monuments to Mexican heroes.
  • 20.886119 -103.842231 2 José Cuervo Distillery , San Martin 169 . First tequila manufacturer. Offers a range of tours, from the 'Clásico' which is about M$100 ( pesos ), up to M$380. The more expensive ones generally just include extra tasting sessions, except for the most expensive one which also has a tour of the fields where the agave plant is grown.  
  • 20.884686 -103.839892 3 National Museum of Tequila ( MUNAT ), Jose Cuervo 33 . 10:00 - 17:30 . This is an eclectic cross between a historical museum about the production of tequila with an art museum featuring temporary exhibits of mostly modern art. The tequila exhibits show how tequila is made, processed, marketed, and consumed. One gallery showcases bottles, labels and advertising pieces. An old agave mill is in the patio area.  
  • 20.696187 -103.836293 4 Guachimontones Archaeological Zone , Guachimontontones, Teuchitlan , ☏ +52 384 109 0388 . 09:00 - 17:00 (closed M) . Ceremonial site of the Teuchitlán culture dating from about 300 BC. The site includes some unusual round structures that are often described as "bulls eye" temples. The culture was known for digging deep shafts to bury their dead. Large site, lots of walking. Site museum contains some interpretive exhibits. Private guides can be hired for about M$200. M$30 . ( updated May 2023 )
  • 20.882922 -103.842381 5 Destileria La Perseverancia , Francisco Javier Sauza Mora 80, La Villa . 09:30 - 15:00 (closed Sun) . This is the home of Sauza tequilas. Canned tour showing how agave is grown, harvested, and turned into Mexico's favorite elixir. Enjoy a cantarita with your tour. ( updated May 2023 )

Do [ edit ]

  • The National Tequila Fair is held every year from the end of November to the middle of December. During this event, a Tequila Queen is crowned and the main distillers in the area all have a presence with samples of their tequila. There are also charreada events and a parade with floats, cockfights, mariachis, fireworks and rides. This festival coincides with the feast of Tequila's patron saint, Our Lady of the Purisíma Concepción.
  • Take a walk , The countryside outside the town is lovely to walk through and you can visit the agave plants without having to take a tour.
  • You can rappel in seasonal waterfalls, hike to the Cascade of the Azules, and watch birds.

Buy [ edit ]

Tequila obviously, there are a number of shops on the way to and from the bus station which have various selections. Generally the tourist shops all carry the same things, shot glasses, tequila sets (bottle of tequila and five or so glasses), souvenir barrels and t-shirts. Most of which can be found in other places including Guadalajara.

In Tequila, almost all the t-shirts contain the word 'Tequila, Puebla Mágica'(magic village) or a variation, even if the picture on the image is unrelated to tequila, e.g. a picture of Che Guevara or Mexican film legend Pedro Infante.

Eat [ edit ]

There are plenty of restaurants and food stands around the centre. Most will only have typical Mexican food, but many have a wider selection. Almost the ones where you can sit down will have a wide variety of tequila and other alcoholic drinks. Typical Mexican prices.

There is a great variety of seasonal fruits such as ovo, which is a fruit that only grows in this place.

Street food [ edit ]

  • 20.884386 -103.838166 1 Callejon Del Hambre , Agustina Ramírez 16 . ( updated May 2022 )

Food markets [ edit ]

  • 20.884646 -103.838296 2 Mercado de Comidas "Cleofas Mota" , José María Morelos . ( updated Sep 2022 )

Budget [ edit ]

  • 20.884517 -103.834915 3 Cenaduria "La Chata" , Gral. Arteaga 98 . ( updated Sep 2022 )
  • 20.882621 -103.839809 4 Tacos Pelliscadas y Quesadillas Boti La Capilla , Hidalgo 34 . ( updated Sep 2022 )
  • 20.883174 -103.83298 5 Gorditas "La Mata" , López Mateos . ( updated Sep 2022 )
  • 20.8836 -103.83983 6 Fonda Mago , C. Luis Navarro 21 . ( updated Sep 2022 )
  • 20.885314 -103.838939 7 Fonda La Martina , C. Albino Rojas 16 . ( updated Sep 2022 )
  • 20.884644 -103.837395 8 Rosticería Rico el Pollo , Niños Heroes 55 . ( updated May 2022 )

Mid-range [ edit ]

  • 20.884126 -103.838526 9 El Palomar , Vallarta 2 . ( updated Sep 2022 )
  • 20.884392 -103.839531 10 Pizzería El Tejaban , Jesús Rodríguez de Hijar 25 . ( updated Sep 2022 )
  • 20.884293 -103.837098 11 La molleteria , Abasolo 59 . ( updated Sep 2022 )

Splurge [ edit ]

  • 20.885222 -103.838806 12 La Antigua Casona , C. Albino Rojas #14 . ( updated Sep 2022 )

Drink [ edit ]

If you're here, you're here to drink tequila. It's sold everywhere. Any place that doesn't sell it is probably giving away free samples.

Sleep [ edit ]

Number of hotels in the centre.

  • 20.883603 -103.839685 1 Nueve Agaves , Francisco Javier Sauza Mora 21, Tequila , ☏ +52 374 688 03 96 , [email protected] . Check-in: 15:00 , check-out: 12:00 . Comfortable boutique hotel with affordable rates. M$1200 . ( updated Nov 2022 )
  • 20.881565 -103.845356 2 Casa Salles , C. la Villa 3 , ☏ +52 3746880388 . Check-in: 15:00 , check-out: 12:00 . Modern brick building on outskirts of town. Clean, modern. Swimming pool available. Next to El Tequilino distillery, 10 minute walk to town center. ( updated Nov 2022 )
  • 20.884872 -103.838908 3 Hotel Plaza Jardin , José Cuervo 13, La Villa , ☏ +52 3747420061 . Check-in: 14:00 , check-out: 12:00 . Small, colonial style hotel overlooking the Plaza Principal (town square). 1 minute walk to Tequila Museum. ( updated Nov 2022 )
  • 20.881394 -103.840058 4 Hotel Plaza Rubio , Hidalgo 100 , ☏ +52 3747423399 . Check-in: 15:00 , check-out: 12:00 . Modest hotel, 5 minute walk to town center. ( updated Nov 2022 )
  • 20.881745 -103.837858 5 Casa Hotel la Gran Senora , Nicolás Bravo No. 72 , ☏ +52 3747423300 . Check-in: 15:00 , check-out: 12:00 . Traditional style hotel with comfortable rooms surrounding a tranquil central courtyard. ( updated Nov 2022 )

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Mexican Routes

Free Mexico Travel Guide and Travel Information

Tequila route

by admin · Published January 10, 2020 · Updated February 17, 2024

Tequila ranks number one among the products most consumed by foreigners when visiting Mexico.

To experience the magical world surrounding this emblematic drink, there is nothing better than spending at least one day visiting the “Tequila Route”, a tourism concept that embraces history, tradition, and culture.

By law, only 5 Mexican states can produce tequila:

Most tequila is produced in the Tequila Valley in Jalisco.

What is the Tequila Route?

The Tequila Route is a tourist destination that began in 2006.

The Tequila Route is a popular multi-thematic tourist destination that combines historical, cultural, and natural wealth, full of Mexican traditions linked to the historical development of this emblematic drink.

Tequila Valley is located 1,5 hours from the city of Guadalajara. The valley is known for its great fame due to the beauty of its landscapes during the rainy season or the blooming of the blue agave in early April.

The Tequila Valley has plenty of attractions that can be visited at other times of the year, such as the so-called Otoñada del Valle de Tequila, a celebration that takes place in the Tequila Valley in the fall.

  • San Juanito de Escobedo
  • Ahualulco de Mercado

The first 4 municipalities of this region are part of the Agave Landscape: almost 35 thousand hectares of land with huge bluish plants planted with blue agave were declared a UNESCO World Heritage Site in 2006.

Flanked by mountains on both sides and a dormant volcano in the center, most of the distilleries are located in or near the valley towns of El Arenal, Tequila, and Amatitan. The small town of Tequila is the most popular.

Amatitan and Tequila dispute the honor of being the cradle of tequila.

Tequila Trains & Tequila Bus

The fastest and easiest way to explore the region is to take the Tequila Express train, which transports passengers through a desolate landscape of agave-filled countryside. There are two tequila trains from Guadalajara:

  • José Cuervo Express: From Guadalajara to Tequila.
  • Tequila Herradura Express : From Guadalajara to Amatitán.

Valley of Tequila on Google Maps

Amatitan Jose Cuervo Express Tequila Tequila Herradura Express Tequila Route

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Where to Eat

Where to eat in Tequila Jalisco Mexico Pueblo is a Guide to the best food and restaurants Down Town Tequila and the area.

Good food and service is a difficult decision due to the huge variety of regional cuisine united to the rich Mexican gastronomy, fused flavors, and cooking techniques from different regional cultures.

Delicious tastes could be found just arround the corner for very low prices with great flavors.

We will make some recommendations of the best known places with seating service, but keep in mind, there are opportunities for street tacos al pastor everywhere.

La Posta Restaurant

To eat the regional dishes of the Tequila valley I recommend this restaurant. The specialty is regional restaurant dishes and for this the whole ambience is adapted to the concept: its crockery, rustic furniture, music ranchera, but most importantly, authentic Mexican ranch food that is becoming more difficult to get.

To mitigate the intense heat, they receive you with a delicious lemon margarita. Delicious food with home-made flavor and a chef who prepares molcajeteada sauce instantly. His specialty is the Chamorro to the firewood and the candles made with Tequila and citrus fruit juices.

La Taberna del Cofrade Restaurant

Tavern in Tequila that is 4.5 meters underground. A bar restaurant in Tequila underground with an old tavern atmosphere that makes us relive the tequila yesterdays, when at the time of the conquest, its prohibition forced the producers to elaborate it clandestinely and market it in the same place.

La Taberna del Cofrade offers a menu of the 5 states that includes the denomination of origin of the Tequila: Jalisco, Nayarit, Michoacán, Guanajuato and Tamaulipas, as well as a varied range of drinks creating the house.

The specialties of La Taberna del Cofrade, are authentic creations made with household ingredients such as tequila, agave juice and mango; Dishes and original drinks that you can not fail to try on your visit: Mayechu Pechuga, fish fillet in mango sauce, shrimp medallion in agave sauce, and our drinks, an experience: Mexican Martini, casserole with Ingueazú, fart bridge , Mango margarita (only in season), barrel tequila, legacy and much more!

Fonda Cholula Restaurant

Fonda Cholula restaurant in a good place to eat in the center of the Pueblo Magico de Tequila Jalisco. It has tables on the street that starts in the Main Square for those who do not want to miss a minute of the characteristic life of a rural village in the valleys of Jalisco.

Fonda Cholula, located in José Cuervo 54, next to the La Rojeña factory, is a place praised for its regional dishes and snacks.

Whether to close the experience of a tour, to close business or spend a fun time with family and / or friends, Fonda Cholula has everything you need to seal your visit to Tierra del Tequila.

Restaurant El Mar II

The best view of the landscape agavero and the city of Tequila has the restaurant the Sea II. On the one hand its guests enjoy an incredible view of the canyon molded by the Santiago River, in the middle you have the view of the extensive fields of agave, and at the other end you see a few kilometers the Magic Town at the foot of the imposing volcano Of Tequila.

The specialty of this rustic restaurant – El Mar II – takes it in its name, seafood. In addition to a rich tossed fish they also offer you fine cuts, chicken and salads as part of the buffet. Their staff is very friendly and as an additional service they can pick you up at the center and return you to the end.

Real Marinero Restaurant

Mexican food restaurant with shrimp in tequila. Located one block from the Main Square and behind the Church of Santiago Apóstol this restaurant offers the traditional Birria de Jalisco in a space for up to 200 people.

In addition to its fine cuts the bar service and variety on the weekends. Some singers from the region enliven their guests while enjoying their specialties.

Antigua Casona Restaurant

La Antigua Casona, in front of the main square, in a house of exquisite Mexican and international food in a beautifully structured and decorated environment.

The Palomar has a good view of the square and the customers praise the breast of tequila, the chilaquiles, the freshness of the bread and the excellent coffee. If you fancy some fruit of the sea or Spanish food.

Street Food Tacos at Market

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COMMENTS

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    In Guadalajara, simply head to the 'Tequila Plus' bus station. Tickets are 107 MXN ($5.50 USD) each way though if you purchase a round-trip ticket you can save yourself 40 MXN ($2 USD). The bus takes around 1.5 hours depending on traffic and buses leave every hour or so in both directions.

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    See ways to experience (2) 12. Museo Los Abuelos Familia Sauza. 57. Speciality Museums. It opened its doors in 1985, with the aim of making known the origins of tequila and the history of the Sauza family, who for three generations, from 1873 to 1985, devoted themselves to the production and promotion of this drink.

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    During a one-day visit to Fortaleza distillery in Tequila, Jalisco, the experience was exceptional. Despite the language barrier, as the tour was in Spanish, the guide ensured I understood everything, enhancing the visit. The tour was insightful, showcasing the detailed process of crafting tequila.

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