virtual tour ikea

Virtual Reality Showroom

For IKEA, we created a high-definition, interactive showroom that uses the immersive power of virtual reality to offer an innovative 3D product experience. With new ways of exploration and visualization, customers can bring IKEA rooms to life – opening their mind and home to new possibilities.

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A new dimension for democratic design

IKEA believes that design should be for all – "democratic design" they call it. Demonstrated by the plethora of showrooms housing thousands of different items, there's something to everyone's liking along IKEA's walkway. Yet, customers have to wait until they get home and unwrap their flat packs to truly become part of the IKEA experience. As the first digital agency worldwide, Demodern set out to engage IKEA shoppers and democratize the actual store visit as well – with an in-store VR application.

Heart of the hub

The Virtual Home Experience lies at the center of IKEA's home furnishing hub – a playful interior lab where IKEA focuses on inspiring and co-creation with its customers. The VR experience works like a creative primer by inviting them to visualize different combinations. It sets customers free to think beyond the given things, making the most out of their visit to the hub and helping them truly find their very own room for life.

A space for ideas

Insights can't be had on-demand. However, virtual reality can act as a form of engineered serendipity, and improve people's chances of having them.

VR-induced creativity

The application provides an immersive and emotional product experience that revolutionizes the way customers engage in interior decoration. After slipping into IKEA's virtual showroom, visitors are able to explore and configure furniture items and their environmental context in real-time. In the blink of an eye, they can try different fabrics, swap the wall color and even change the time of day to see their combinations in a different light. It empowers the visitor to visualize their own taste, inspire and expand their mind with new ideas.

Context over technology

Given the context, the Virtual Home Experience pushes VR as the most meaningful and effective platform for getting into a creative mental state – providing a radical experience that pulls visitors out from the walkway and puts them into a full-scale flow of colorful emotions and exciting surprises.

Binaural immersion

Welcomed by IKEA's very own speaker and engulfed in high-definition 3D spatialized sound, the room and its environment come to life while the user can truly feel part of the space.

Oculus in the wild

As the first public VR installation of its kind, various aspects of the application and the hub had to be rethought to make the Oculus Rift ready for unattended use at a store that welcomes thousands of people a day. Special attention was given to anything, from easy on-boarding, health notifications to foolproof interactions and smooth cable management. Installed as a prototype in Germany's most vibrant city, Berlin, IKEA and Demodern source learnings for further development on a daily basis – using application analytics as well as a broad scale of qualitative user feedback given directly at the point-of-sale.

Virtual realism

Crafted in and composed of high-end, photorealistic 3D-renderings, the application provides a captivating 360º stereoscopic interior decoration experience with brilliant product staging – no matter the configuration.

Harmonious user experience

The Virtual Home Experience intertwines a recognizable visual interface and motion design with touchless interactions. The result is a multi-dimensional signature brand and product experience that looks and feels like IKEA. Simple interactions and clever focus mechanisms allow the user to customize the room's interior and many facets of its environment in a glimpse.

Product of democracy

As trends and seasons change, so does the Virtual Home Experience. It not only came to be through many iterations, it will also continue to evolve through a culture of collaboration between IKEA, its customers and Demodern. The intimate moment inside the virtual room leverages an opportunity to co-create with visitors – letting users contribute to the development of the room by submitting feedback from within the experience.

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Related projects, motion-based kinect installation, mix-and-match shopping terminal.

Best User Experience

20 th annual webby awards, nike digital retail experience.

IKEA Virtual Interior Designer A whole new home and retail VR application

An immersive virtual reality experience that transforms the way people shop IKEA products – both on their own couch and in-store. With new ways of exploration and visualization, IKEA opens customers’ minds and homes to new possibilities.

Available on the Oculus Store, the application brings the best IKEA has to offer straight into people’s homes through a hyper-realistic experience – enhanced by room-scale movement and binaural sound. Simultaneously, integration at a growing number of IKEA stores transcends the traditional retail experience into a personal and emotional visit that provides value far beyond the transactional moment. The application opens a highly intimate channel for continuous inspiration: Allowing IKEA to connect better with their customers by instilling new and aspirational ways of living around each moment the user creates. Through an intuitive UI, users can try different fabrics, swap the wall color and configure kitchen and living room assets. They can even change the time of day and set the mood with lights to see their creation in a completely different ambience. With hundreds of options to choose from, the interactive playground not only caters to each customer individually, it inspires greater confidence to help them make decisions. Customers are enabled to take their creation and favorite products along on their smartphone for later or direct purchase. A panorama of their personal room is also made available for social sharing. With its seamless ecommerce integration, its high level of detail and the real-time interaction, the VR experience will represent an engaging and valuable touchpoint within the consumer’s journey. The application is a crucial part not only in IKEA’s omnichannel strategy, but also in the digital transformation of its point-of-sales.

© 2018

Live now: A home tour around the world with IKEA Festival

Creating a better everyday life at home starts with an open door. IKEA is taking it to the next level by hosting our first virtual IKEA home tour around the world. The free IKEA Festival takes place today on IKEA.com and plays out across many virtual ‘Rooms’ full of experiences related to music, food, design and life at home. As part of the 100+ Festival happenings, IKEA opens its doors, too, sharing news, offering behind-the-scenes access and making our IKEA history globally and digitally accessible through the grand opening of IKEA Museum Digital.

IKEA Festival: Beyond 24 hours of experiences The 24-hour IKEA Festival begins at 8am CET, and no registration is required. Starting off each hour, something new is broadcasted and other festival experiences follow. Attendees can see artists, designers, DJ’s, chefs, makers, experts, creators and many other talents turn their living rooms, kitchens, bedrooms and backyards into virtual stages. Visitors can also pick and choose from a library of on-demand content.

In total, the IKEA Festival is taking place in over 100 homes in more than 50 countries. On the global Festival site, everything is available in English. On local Festival sites, most or all content is available in local languages. After 16 September, the IKEA Festival platform will continue to be available as a hub for everything IKEA knows about making life at home better. New content and life at home experiences will be added throughout the year, building a global community that connects homes all over the world.

“Through hosting the first virtual IKEA Festival, we want to open doors to new experiences and bring people together,” says Olivia Ross Wilson, Communications Director, Ingka Group (IKEA Retail). “For over 70 years, IKEA has conducted home visits to understand the needs, dreams and challenges of the many people and we’re seeing how much has changed in the past 18 months. We want to help as many people as possible to experience and celebrate the weird and wonderful sides of real life at home,” Olivia continues. “Of course, we’re opening our doors, too, and giving everyone a glimpse into the everyday life of IKEA.”

IKEA Museum Digital: Behind the vast, vibrant history Throughout the Festival, IKEA will share past decades of notable home furnishing and IKEA milestones. Starting today, visitors can also access IKEA Museum Digital , the most extensive online source of knowledge and facts about IKEA. Now people across the world can experience the vast and vibrant history of IKEA in an online version of the in-person exhibition at the IKEA Museum in Älmhult, Sweden. The new platform contains stories about IKEA founder Ingvar Kamprad and some of the most iconic products and memorable designs from the 1940s to today. 

“Many of the stories reveal the inner workings of IKEA and have never been shared publicly before. Whether it’s about a triumph, a great mistake, a dangerous adventure, or a revolutionary collapse – we have done our best to tell it like it was,” says Jutta Viheriä, Strategic Initiatives Leader at IKEA Museum.

Learn the story behind the leather-and-chrome AMIRAL chair from the 1970’s, designed by Karin Mobring for IKEA. Or time travel to see what kind of living room styles were popular in the 1980’s. The main exhibition at IKEA Museum Digital is the Story of IKEA, designed as a timeline that offers visitors a broader, deeper knowledge about the history and culture of IKEA. It lets you follow the young entrepreneur Ingvar Kamprad, who had a vision to make the everyday life better for the many people, and learn about his dreams, solutions, setbacks and triumphs. Follow the IKEA history in chronological order – or jump right into any of the 100 editorial articles, movies and interviews with the people involved in the journey of creating and growing IKEA.The content is available online in English and Swedish and accessible at any time and any place.

IKEA Festival highlights and times Download the complete IKEA Festival schedule in the Media assets below.

Music-related sessions

• MØ, 23:00-00:00 CET. Follow MØ from her hometown of Copenhagen, Denmark, as she shows us the city through her eyes and ends it all with a unique performance.
• Masego, 04:00-05:00 CET. Micah Davis, known professionally as Masego , is a Jamaican-American saxophone player, singer, rapper, comedian & DJ. Masego invites us to Los Angeles for a tour and a performance.
• TOKiMONSTA, 07:00-08:00 CET. The Los Angeles producer and Young Art label boss, TOKiMONSTA has helped define the sound of modern dance and beat music over the past decade. She’ll close out our 24-hour DJ relay.

Food in focus

• Paul Svensson, 10:00-11:00 CET. Welcome home and into the kitchen of Swedish chef Paul Svensson , where we learn more about everyday no waste cooking – making great food out of the stuff hidden in the fridge and drawers. 
• The Pasta Queen, 20:00-21:00 CET. Nadia Caterina Munno has turned her presences on TikTok and YouTube into a mini Food Network, dishing out recipes, advice and a little cooking comedy for anyone who’s ever wanted to try down-home Italian DIY.

Studio visits with designers

• Virgil Abloh, 12:00-13:00 CET. Designer, entrepreneur, DJ and former IKEA collaborator Virgil Abloh is one of the most influential creative forces of our time. He shares what’s on his mind right now, from his Paris studio.
• Ilse Crawford, 22:00-23:00 CET. Check out the London studio of the IKEA collaboration partner Ilse Crawford – designer, author and Creative Director of Studioilse. Hear her thoughts on home and timeless design, including some of the upcoming IKEA products.

Tours of the unseen IKEA world

• The Protoype Shop, 09:00-10:00 CET. IKEA designer Marcus Arvonen leads a tour of the IKEA Prototype Shop that’s equipped with 100 different machines for developing within 3D printing, comfort/textiles, wood, metal, textile print, and surface treatment.
• Warehouse drones, 11:00-12:00 CET. New technology allows us to solve problems in smarter ways. Join the drones working for IKEA during night when they operate in a warehouse.

Media enquiries

For further information, journalists and media professionals can contact us at [email protected] or by calling +46 70 993 6376

Related media assets

Sofa musuem

Product stories 1970 AMIRAL

IKEA Festival schedule

Virgil Abloh

Pattern shop

Paul Svensson

Ilse Crawford

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Ikea’s new virtual design tool deletes your furniture and replaces it with Ikea’s

To help visualize how the furniture could look in your home.

By Jon Porter , a reporter with five years of experience covering consumer tech releases, EU tech policy, online platforms, and mechanical keyboards.

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Ikea is launching a new virtual design tool today that can make it easier to imagine how its furniture might look in your home. Ikea Kreativ’s Scene Scanner feature lets you scan a room using Ikea’s iOS app, erase your existing furniture, and then place virtual furniture in its place. If you don’t want to scan your own home, there are also over 50 virtual showrooms to place furniture in. Naturally, the process is designed to encourage you to order this furniture for real after browsing the virtual versions. 

After playing around with a pre-release version of the Ikea Kreativ Scene Scanner app developed by Ingka Group (Ikea’s largest store franchisee), I can say that the new experience is potentially very useful, even if it’s a little more restrictive than the company’s pitch makes it seem. There’s no ability to walk around a virtual piece of furniture in augmented reality like we saw with the previous Ikea Place app , but Kreativ does a better job overall of showing its virtual furniture accurately in the context of your home. It won’t let you skip the tedious process of measuring your rooms to make sure furniture will fit, but it’s a nice way of seeing if an item’s overall design and color scheme will match its surroundings.

Ikea Kreativ Scene Scanner starts with a slightly cumbersome scanning process. You take a series of photos of a room to construct a panoramic shot and then wave your phone around in a figure-eight motion to capture more visual data. This process is for iPhones only for now (you don’t need a model equipped with a lidar sensor — most modern iPhones should work), but an Android version is planned for release this summer. Once the scan is complete, you’re left with an image to either tweak directly in the app itself or on Ikea’s website on a desktop. 

Unless you’re furnishing an empty room, the first step with Ikea’s virtual designer is to empty out existing furniture. The effect is very similar to the Magic Eraser tool found in Google’s Pixel 6 devices , and much like Google’s Magic Eraser tool, the results can be inconsistent. In the image below, for example, Ikea’s software hasn’t understood where my rug should end after deleting the armchair obscuring it, and it also has trouble filling in the concealed left side of the TV cabinet. 

In spite of some messy edges, the empty spaces behave as they should once I start adding virtual furniture to the room. Ikea Kreativ currently includes “thousands” of items of furniture, rugs, accessories, and wall decor, according to spokesperson Kelly Gardiner, and there are plans to add support for additional product categories like ceiling-mounted furniture and textiles over the coming year. 

I went with a pair of Laiva bookcases for my living room, which Ikea’s software allowed me to rotate and move around the space — and did a good job placing level with my floor. For the most part, Ikea’s software showed the bookcase in proportion, although it occasionally clipped through various other bits of furniture in the room. It’s hard to verify whether the app got the dimensions of my room exactly right, but they were roughly correct after I verified it with a measuring tape.

Ikea Kreativ has the potential to be a helpful little tool. Although only being able to view virtual furniture on a 2D photo seems restrictive, it seemed to give a far more accurate impression of how it might actually look in the space. In contrast, Ikea’s older Place app showed virtual furniture at an inconsistent scale in augmented reality, making it hard to imagine how it might fit into its surroundings. 

Ikea Kreativ is live now in the US, and a launch in other countries is planned for next year. It can be accessed via Ikea’s existing iOS app (required for room scanning) or via its website. 

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Ikea uses augmented reality to create customizable showrooms, the space unfolded immersive experience is open for a limited time in brooklyn.

Come for the meatballs and Billy bookcase. Stay for a virtual tour that’ll “spark joy” for your cozy-but-drab living space. 

Ikea—the Swedish furniture retailer known for its culinary offerings, iconic blue bag and cult-like appeal for urban dwellers looking to upgrade their overpriced abodes affordably and eco-consciously—recently launched Space Unfolded, an in-store pop-up located on the mezzanine level of its Brooklyn, N.Y. location. 

Making good on a plan shared during Adweek’s Brandweek 2021 to ramp up its technology to improve the customer experience , the retailer enlisted agency partners Ogilvy and Wavemaker to create the activation. It uses sounds, flashing lights and projections akin to the Van Gogh exhibitions currently running in multiple cities to highlight their latest offerings and inspire spatially challenged shoppers and homeowners alike.

The installation—which cautions individuals with medical conditions that they may be triggered by the lights and effects before entering—took the team four months to create and about month to build, according to a spokesperson. 

Once inside, customers use a touchscreen console to select one of three rooms, each representing a different lifestyle, which is then projected into the space and shown simultaneously on the screen, where prompts provide tips, design ideas and product suggestions that drive home the company’s focus on storage and organization for any customer and living space. 

“We wanted to give the customer a digital experience they won’t get in the showroom,” an Ikea representative told Adweek during a recent visit. “This is the first time [we’re] using our digital capabilities. We’re always looking to keep innovating. We’re always looking to evolve in that space and show our capabilities there. It’s a great way to introduce our customers to that, too.”

Space Unfolded opened to the public on Feb. 27 and will run through the end of March. Members of the retailer’s loyalty program were given exclusive access to preview the activation on Feb. 26 and invited to book their appointments online a few days prior to the opening. 

“We were fully booked,” said the spokesperson, who also noted customers were waiting outside for the store to open upon arriving on a recent Tuesday morning, signaling the welcome return of shoppers to stores in general. “It’s been really great to see!” 

This also marks the location’s first foray into in-store activations, taking full advantage of the mezzanine, which is typically allotted for product launches and vignettes.

“This is the perfect space [for this] because it’s located just as customers enter the store and they get to see what’s available and then take that experience with them into the showroom,” the spokesperson added.

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Leslie Blount

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Take a Virtual Tour of IKEA's New Sustainable Tiny Home

IKEA has designed and built a sustainable tiny home, and the space is available for free virtual tours online.

Oct. 2 2020, Updated 2:38 p.m. ET

There are so many benefits to moving into a tiny home (as long as you can handle living in close quarters, of course) — and IKEA wants to give tiny house hopefuls an inside look at the lifestyle. So, IKEA has designed and built a sustainable tiny home , and the space is available for free virtual tours online.

Along with brand studio Vox Creative, IKEA created the “stylish, sustainable, and affordable” 187-square-foot tiny home , after being inspired by their “shared commitments to sustainability, inclusivity and innovation.” The goal of the project is to prove “that anyone, anywhere can live a more sustainable life,” according to IKEA.

“We built a sustainable tiny home from the ground up to better educate and inspire consumers to bring sustainability into their own lives,” IKEA added. The brand also helps this project will “[generate] awareness of the tiny home and [illustrate] the big impact that small, daily decisions can make for a better, more sustainable world ."

You can take a free virtual tour of IKEA's tiny home online.

The tiny, mobile house was actually built back in March, and IKEA planned to take the tiny home on a tour across the U.S., stopping at various sustainable events around the country, letting people explore the small space. But once the coronavirus pandemic struck, IKEA obviously had to change plans. 

So, IKEA and Vox Creative worked with Curbed to launch an in-depth virtual tour of the tiny home . The virtual tour is scattered with details about the space-saving furniture, electricity, appliances, and more, as well as tips on how people can make their own homes (whether tiny, large, or anywhere in between) more environmentally-friendly — because whether or not you’re ready to move into a tiny home, there’s so much to learn from the tiny home lifestyle.

IKEA's tiny home was photographed for the virtual tour on a sunny open field, flanked by a cozy outdoor seating area and solar panels. Once you virtually enter the Scandinavian design-inspired home, you’ll see eco-minded details like a water-saving sink, a gas-free portable cooktop, a wooden countertop made from “the whole tree,” and kitchen cabinets made from recycled plastic bottles.

Are tiny homes sustainable?

Of course, whether or not a tiny home is sustainable depends on the actual details of the home in question — but generally, tiny homes do have a lower environmental impact than larger homes. Tiny homes use up less land, require less electricity, generate fewer emissions, and require less building materials. They also force residents to downsize, often encouraging a minimalist lifestyle where owners only buy things they truly need. 

According to Virginia Tech PhD Candidate Maria Saxton, who studied the environmental impact of living in tiny homes, people’s energy consumption typically goes down by about 45 percent when they move into a tiny home, as Curbed reported. 

Saxton also found that tiny home owners were more likely to grow their own crops, buy less, recycle more, and produce less garbage — all things that can lower one’s environmental impact. 

In addition, tiny homes often result in significant cost savings, as well as reduced time cleaning and maintaining the home and property.

Benefits of a Tiny Home: Everything You Need to Know About the Eco-Friendly Houses

You Can Now Buy Shipping Container 'Tiny Homes' On Amazon

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3D 360 Virtual Tour Experience – The IKEA Store

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Take a virtual tour of this adorable tiny home

Explore and shop our sustainable home on wheels, inspired by eco-friendly living and Scandinavian design.

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The IKEA Tiny Home is truly a one-of-a-kind space, and now you can experience it for yourself by taking a virtual tour. It all begins at the front door. Step inside and navigate around the home using the arrow icons. Click on the hotspots to learn about our favorite IKEA products for sustainable, small space living on a budget—and look out for Tiny Home Tips along the way for more advice from the IKEA design team.

Featured Products

MALM Storage bed

HAUGSVÄR Hybrid mattress

NORDLI Chest

NORDEN Gateleg table

BROR Utility cart

KUNGSBACKA Kitchen front

SKOGSÅ Countertop

TILLREDA Portable induction cooktop

MAXIMERA Sliding drawers

SEKTION Wall cabinet

SILVERÅN / LILLÅNGEN Sink cabinet

HAMNSKÄR Faucet

BROGRUND Showerhead

VILTO Towel stand

For more sustainable small space living inspiration, check out the IKEA Tiny Home Project and visit IKEA to shop your favorite products and more!

IKEA Virtual Retail Experience

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IKEA – Virtual Reality Shopping Experience

IKEA, known by most if not all, had decided to boost their marketing activities in the Middle East with “IKEA Virtual Reality Store” experience at Popup shops. The overall concept of these PopUps is to create a more interactive space within the busy shopping malls, bringing IKEA closer to the customer.

IKEA’s products, being so large in quantity and variety cannot be available everywhere. This is where Virtual Reality comes in. Thanks to the PopUp concept everyone had the chance to visit IKEA and see what’s available. What’s great and unheard of, is that the Virtual Reality shopping experience is a much more personalized retail experience that will change how you design your home.

Let me give you a short explanation of how it works. First, the user approaches a touchscreen where they enter their name, phone number and email, after choosing (in this case) one of the 3 pre-set living room layouts (L shaped, Square and Rectangular) that most likely match your own living space, you will be asked to wear the HTC Vive headset to start your furnishing.

Once the headset is on, you will be transported into the virtual living space chosen and will be able to choose, place, and change the design of your living room with over 1000 IKEA products from sofas to mirrors. After achieving your ideal design, you simply exit and have the list of items that you had placed with their unique code and price list for you to email or purchase on-site!

You can do everything under 20 min and if required, request to feel and see the selected samples. What’s even better is that the VR scale is 1:1, which means that all items in the virtual world are replicas in size to real life so there are no surprises after buying the item and bringing it home.

Sounds amazing right?! This is the FIRST ever Virtual Reality experience to generate revenue in a retail concept.

It doesn’t stop there, Takeleap®, introduced another VR activation to give users a full 360 virtual tour of the IKEA Kuwait store, aiding in the process of finding items around the store.

These activations, for now, may only be for the POPUP stores, but in the future, we might see these in the actual stores and that’s when we truly measure how the retail industry is transforming with the help of Virtual Reality.

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There are more ways than one to experience IKEA Pasay City. See our one-of-a-kind virtual store tour and enjoy a smooth journey in-store with our quick how-to guide with Bianca Gonzales and Auntie Julie !

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By choosing I Accept , you consent to our use of cookies and other tracking technologies.

Take a virtual tour of this adorable tiny home

Explore and shop our sustainable home on wheels, inspired by eco-friendly living and Scandinavian design.

Share this story

• Share this on Facebook
• Share this on Twitter

The IKEA Tiny Home is truly a one-of-a-kind space, and now you can experience it for yourself by taking a virtual tour. It all begins at the front door. Step inside and navigate around the home using the arrow icons. Click on the hotspots to learn about our favorite IKEA products for sustainable, small space living on a budget—and look out for Tiny Home Tips along the way for more advice from the IKEA design team.

Featured Products

MALM Storage bed

HAUGSVÄR Hybrid mattress

NORDLI Chest

NORDEN Gateleg table

BROR Utility cart

KUNGSBACKA Kitchen front

SKOGSÅ Countertop

TILLREDA Portable induction cooktop

MAXIMERA Sliding drawers

SEKTION Wall cabinet

SILVERÅN / LILLÅNGEN Sink cabinet

HAMNSKÄR Faucet

BROGRUND Showerhead

VILTO Towel stand

For more sustainable small space living inspiration, check out the IKEA Tiny Home Project and visit IKEA to shop your favorite products and more!