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Nike World Headquarters Ticket Price, Hours, Address and Reviews

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Nike World Headquarters

• Address: 1 One Bowerman Dr, Beaverton, OR 97005, USA, Portland, United States Map
• Timings: 07:30 am - 05:30 pm Details
• Phone: +1-5036716453
• Time Required: 01:30 Hrs
• Tags: Museums , Family And Kids

Nike World Headquarters in Beaverton, Oregon serves as an office and a nike museum that hosts various artefacts from Nike journey from more than 50 years ago. Visitors can take a bus to Nikes main campus where the nike headquarters tour begin. The buildings on the Nike campus are named after athletes that have signed various Nike endorsements. As you go on Nike campus tour to explore the places where you will see many missions of Nike through years, the original Nike logo, waffle iron that was used to make the first Nike running shoes, original Nike shoes, called "moon shoes", the van in which the shoes were first sold and many more.

Nike World Headquarters Travel Tips

• Head out to Nike Company Store where everything is sold at half the price.
• Nike factory tours currently does not offer public.
• nike headquarters phone number - 1-503-671-6453

Entrance Ticket Details For Nike World Headquarters

• Check the company website to know more about various tour prices.

Nike World Headquarters Hours

Nike headquarters portland timing -

• Mon - Fri: 7:30 am – 5:30 pm

How to Reach Nike World Headquarters

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• Nike World Headquarters Address: 1 One Bowerman Dr, Beaverton, OR 97005, USA, Portland, United States
• Nike World Headquarters Contact Number: +1-5036716453
• Nike World Headquarters Timing: 07:30 am - 05:30 pm
• Best time to visit Nike World Headquarters(preferred time): 09:00 am - 04:00 pm
• Time required to visit Nike World Headquarters: 01:30 Hrs
• Try the best online travel planner to plan your travel itinerary!

8.88% of people who visit Portland include Nike World Headquarters in their plan

• 08 AM - 09 AM

93.17% of people start their Nike World Headquarters visit around 08 AM - 09 AM

• 1 Hr 30 Minutes

People usually take around 1 Hr 30 Minutes to see Nike World Headquarters

95% of people prefer to travel by car while visiting Nike World Headquarters

People normally club together St. Johns Bridge and Forest Park while planning their visit to Nike World Headquarters.

People also prefer to start their day with Nike World Headquarters.

Nike World Headquarters Reviews & Ratings

Attractions Nearby

• International Rose Test Garden
• Washington Park
• Lan Su Chinese Garden
• Portland Japanese Garden
• Forest Park
• Pittock Mansion

Hi my name is joann grabusky I mailed this headquarters a year or so ago and never heard back my question is I'd like to help design a particular sneaker for my son who is special needs I speak for all parents of special needs children and adults

How can we get passes to visit the Nike Store in Beaverton OR while touring Oregon for my 70th birthday. Thank you Roger

I can’t find air Jordan 1 size 7.5 anywhere, I need them to surprise my nephew

Is there a yoga/dance shoe section?

How much for a tour

How much for tour

The Nike World Headquarters at Beaverton is not open to the public and does not offer tours. But, if you want to confirm, you can call them on 503-671-6453. 

Why oh why is a wonderful company like Nike kowtowing to a scumbag like Colin Kapernick???? How can you let an ill informed has-been jock dictate what you can and can't sell? NI'm no longer a customer.

I would like to take a tour as I’m in the fitness industry in Australia

I am not sure if the Nike World Headquarters' campus is open to the public for tour. You may call on 1-503-671-6453 and inquire about it. 

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An In-Depth Look Inside Nike's Sprawling Oregon Headquarters

Nike's campus in Beaverton, Oregon, is the mecca for anyone who loves sneakers, and here's an in-depth, detailed look at what to expect if you were to visit the World Headquarters and see the many buildings that make it up.

Banners of athletes that line the Nike Campus. Image via author.

The mystique of Nike lies behind a berm near Beaverton, Oregon. It is there, where the Nike Worldwide Headquarters spreads across 286 acres and more than 75 buildings, that Jordan lovers can visit the lobby of the Jordan Building to peruse a collection of drool-worthy sneakers. Or maybe you want to check out that replica Pebble Beach #18 tee box and subsequent green a mere 315 yards away. Or tie back to a bit of Nike’s New England history and stop in the Boston Deli inside the Joan Benoit Samuelson Building, a deli-meets-sports bar with a treasure trove of signed athlete photos and memorabilia, much of it dedicated to Nike co-founder Phil Knight .

And that’s just a start.

In my many years covering Nike, writing for publications such as Sports Illustrated and Popular Mechanics ,  I’ve had the pleasure of multiple invites onto the campus to interview athletes and designers and witness the creation process live in search of a better story. Whether with a group of other journalists in a coach weaving through the security-guarded entrance of the Tiger Woods Conference Center (my first official visit to campus), pulling up to the main entrance (past the 48 flags signifying the countries Nike did business with when it was founded), or even meeting a Nike employee on campus after meandering through a wooded walking path south of it that connects the local light rail line—and hundreds of employees using the stop—to the main campus, arriving at the site always offers an entry into what feels like a rarefied world.

Once there, I’ve tossed a football, kicked a soccer ball and fielded a lacrosse ball on Ronaldo Field, explored the Nike Museum in “Pre Hall,” chatted with Tobie Hatfield while overlooking the six-acre, seven-foot-deep manmade Lake Nike—the earth removed from the lake creates the berm that surrounds much of the campus, offering a physical and metaphorical barrier to the surrounding area—and toured the site multiple times, even jumping from interview to interview across campus and wishing I had a golf cart to quicken my pace.

Lake Nike. Image via author

As you explore the campus, it comes to you in layers. First-time visitors are wowed by the sheer volume of buildings named after sports stars, the banners, the pedestrian activity, and even the 281 bronze castings of famous athletes and key figures in Nike history that line walkways.

Any initial visit requires you to duck into Prefontaine Hall to view the mainstay relics of the company. Perched on a mini-peninsula into the lake, the mini Nike museum includes the Volkswagen van used to sell Nike sneakers from decades ago, the once-lost, now-found waffle iron that co-founder Bill Bowerman used to create the outsole of the first Nike Waffle Trainer, and all the little knick-knacks that make a museum.

But venturing beyond Pre Hall, the polished story of Nike, and the shores of Lake Nike allows you to make the campus experience your own, akin to exploring a university campus beyond the traditional tour or, perhaps more appropriately, how you’d explore the archives of your favorite Nike sneaker.

Image via Nike

The campus started in the 1980s, with 69.5 acres, but quickly grew after opening in October 1990, at 1 Bowerman Drive, with eight buildings. Knight’s plan from the beginning was to name buildings for sports figures key in Nike’s growth, starting with Joan Benoit Samuelson, Dan Fouts, Bo Jackson, Michael Jordan, John McEnroe, Alberto Salazar, Mike Schmidt, and Steve Prefontaine.

Over the years, the additions—Nolan Ryan, Ken Griffey Jr., Jerry Rice, Pete Sampras, and possibly one of the most famous buildings on campus, the Mia Hamm Building, home to the Nike Sport Research Lab and, my favorite part, a prototype center that makes gear for Nike’s biggest stars—have continued to pile up. But the growth hasn’t stopped, with the company currently in the midst of opening four new buildings.

The Serena Williams Building will become the largest structure at the headquarters, with more than 1 million square feet spread across nearly three city blocks. Expected to open in 2019, the office building will feature plenty of curved glass to contrast some of the early 1990 designs. A New York-themed parking garage and six-floor Sebastian Coe office building also mark key 2018 expansions. Named after the famed British middle-distance runner, the Sebastian Coe Building includes hand-kept training logs, a carved wood mural with Cole quotes created by Nike NFL art director Tom Andrich, a mesh metal graphic and hardwood Swoosh bench, and a stainless-steel sculpture in the outdoor upper plaza. The café in the 475,000-square-foot building was inspired by Blue Note Records and the jazz it’s released, Cole’s favorite music.

The Sebastian Coe building. Image via Nike

A fitness center opened in 2018, named after Coach Mike Krzyzewski (the building’s third floor features a basketball court paying homage to Coach K), gives the campus a fresh perspective. The 47,000-square-foot Coach K building features a stainless steel statue of Coach K in his “coaching position,” silver eyes above the reception desk that come to life when viewed through a phone, quotes on the walls, an ode to every one of his 1,000 Duke wins, a specialized scoreboard in the gym, a court designed to mimic the sole pattern of the Nike Cortez shoe, and even an elevator conductor lever with an inscription dedicated to Coach K’s father, William, who worked as an elevator conductor in Chicago.

Whether dedicating brand-new buildings or long-existing structures, Nike does more than simply name everything after people. It tries to fill them with personality. Every building adorned with the name of a famous athlete on the outside contains levels of that athlete’s history inside. Maybe it is the PGA Championship trophy in the Tiger Woods Convention Center, the revolving collection of glass-encased Air Jordans in the lobby of the Michael Jordan Building, or the signed cleats from every stop in Jerry Rice’s career. Each building is worthy of a stop.

To go deep into the memorabilia Nike contains, go well beyond the walls of Pre Hall and pick your favorite athlete, visit their building and take in their history. The Dan Fouts Building, for example, shows off the aesthetic touches that embrace the history of the athlete and their sport. Fouts, who played for the San Diego Chargers, can take in the suspended lightning-bolt “Surge” sculpture that lights the south lobby. The 254 dots around the perimeter of a steel floor seal summarizing Fouts’ achievements with the University of Oregon and San Diego represents the number of touchdowns in his professional career. The door handles are large 11s, his number with the Ducks, and the new café area—now featuring Pok Pok—includes the Air Coryell Café, named after Fouts’ first coach with the Chargers. Tables in the café include hand sketches of Coryell passing plays.

The Coach K gym. Image via author

The grounds offers a few extras, too. Outside the expansive Tiger Woods Conference Center, overlooking Ronaldo Field’s two international-sized soccer pitches, a replica tee from Pebble Beach’s 18th hole seems logical enough. But look 317 yards away, next to the Sports Performance Center, and you’ll see the Pebble Beach green, too, protected by a bunker.

Statues pepper the property. There are the expected characters—Coach K, Michael Johnson, and Steve Prefontaine—but there’s also the more abstract like Nolan Ryan or the unexpected “Nike Girl,” a couple on a bench, or even two children playing on the shore of Lake Nike. And if statues aren’t your thing, get a cultural lesson with a visit to the on-site Nissho Iwai Gardens, honoring the Japanese trading company that helped Knight start Nike.

It being Nike Worldwide Headquarters, though, means some of the most impressive things on campus come in the form of sporting facilities. So it isn’t shocking the campus now boasts three fitness centers. The original, The Bo, named after Bo Jackson, has plenty in the way of weight rooms, cross-training, yoga, racquetball, and squash on three floors, as employees and athletes test product and work out. But the most fun comes on the upper floor, where a glass-encased basketball court welcomes the Oregon sunshine and NBA teams desiring a workout ahead of games against the Blazers. Nike employees sign up for lunchtime leagues, but have to give way when the likes of Kevin Durant stop in—as has happened—to shoot around.

Serena Williams building. Image via Nike

The Sports Performance Center, opened in 2001 at 75,000 square feet (it was once named after Lance Armstrong), includes a glass-encased, Olympic-size swimming pool. The two-story center’s 30-foot-high glass window walls also hold weight rooms, workout studios, a spin room, and a rock-climbing wall.

The Coach K facility trumps them both, though, especially with that specially designed basketball court on the third floor.

Exploring outside—whether you brought your umbrella or not—comes in many forms. A 1.3-mile trail loop inside campus includes four footbridges, and a 1.9-mile loop reaches outside campus. The best area for stretching those legs, though, come near that MAX stop, where the Michael Johnson track nestles into the landscape. A five-lane, 400-meter track made from 50,000 recycled athletic shoes lets the red of the surface play against the greens and browns of the environment. With so many aspects to the university-like campus—often closed off at key points with security—it allows both employees and riff-raff like me to enjoy the odes to sports sprinkled about. The Nike Worldwide Headquarters serves as a workplace environment with the hustle of folks going about their jobs, but the campus is one with grand gestures, intriguing history, and a setting that gives it a unique character. For many lovers of sport and the gear tied to it, Nike is significant. A visit to the campus connects gear creation with experience. Or, at the very least, we can take in a bite of history at the Boston Deli.

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ONE BOWERMAN DRIVE, BEAVERTON, OR 97005 UNITED STATES

Nike World Headquarters

Beaverton and beyond.

At Nike World Headquarters, breakthrough products are designed and developed for the world’s athletes*. This stems from a constant drive to imagine, invent and deliver the future of sport — a mission facilitated by workspaces that support rapid iteration and creation through collaboration. Whether it’s facilities like an Olympic-sized swimming pool or workspaces like one of our sports research labs, employees gather here to obsess about and innovate the future of sport.

INDOOR TRACK AND SPORT COURTS

Running trails and tracks, exclusive employee events and products, by the numbers, beaverton, or, biketown bikes, miles from downtown portland, world-class fitness facilities, full-size outdoor fields, japanese garden, miles to forest park, hour to coast and mountains, licensed portland food trucks, benefits and perks, medical, dental, and vision plans, performance sharing plan (psp), employee stock purchase plan (espp), health savings account (hsa), healthcare fsa, dependent care fsa, commuter expense reimbursement account (cera), paid time off (pto), sabbaticals, family care, paid military leave, surrogacy and adoption assistance, resources and support to care for children with learning, social or behavioral challenges, tuition assistance, nike scholarship fund, employee assistance plan (eap), lifecare resource and referral service, employee giving, basic and supplemental life insurance, short-term and long-term disability, accidental death and dismemberment insurance (ad&d), long-term care insurance, group legal insurance, auto and homeowners insurance, behavioral health, lifetime shopping discount, campus perks and features, mobile auto cleaning and detailing services, electric vehicle charging stations, hair and nail salon, world-class fitness center and fitness classes, gifts and convenience stores, on-demand bicycle fleet, cafes, restaurants, bars and food trucks, three full-size soccer fields, miles of running trails, employee store, exclusive employee events, free transit passes, summer hours, striking a balance between work and sport.

At Nike, our mission is to bring inspiration and innovation to every athlete* in the world. Why the asterisk after "athlete”? Nike co-founder Bill Bowerman added it to note that "if you have a body, you are an athlete." Learn how Nike employees exemplify this belief in their own lives.

RALLYING THE TEAM AT AIRMI

Take a tour of Nike's swanky Oregon headquarters

Nike World Headquarters in Beaverton, Oregon, is as much a museum as an office. 

There are all sorts of artifacts from Nike's 51 year journey to becoming one of the  most dominant shoe companies on Earth . 

We went on a tour of the campus last week.

Nike had a bunch of reporters come out for the reveal of the Untouchable Vapor II football cleat. Tech Insider interviewed designers at the Nike Football facility ...

Then took a bus to Nike's main campus.

Given that it was winter in Oregon, we got wet.

The buildings on the Nike campus, we learned, are named for athletes that signed Nike endorsement contracts. Athlete's have been a huge part of brand building. Take, for example, runner Steve Prefontaine — who helped make jogging (and jogging shoes) a trend back in the 1970s.

Quite naturally, the Prefontaine Building has tons of gear from the guy who once held seven different American track records at the same time.

We began by learning about Nike's mission statements — the current one is to "bring inspiration and innovation to every athlete in the world."

We moved on to artifacts from Nike's origin story, like cofounder Phil Knight pitching cofounder Bill Bowerman on sourcing shoes from Japan.

This was the original Nike logo.

And the waffle iron that Bowerman used to make the first Nike running shoes.

And one of the original Nike shoes, called "moon shoes."

And the van that the Bowerman and Knight sold shoes out of when they launched the company.

We headed to the next building — more rain.

Along the way, it's impossible not to notice the plaques all over the place featuring Bowerman's favorite athletes, like New York Mets legend Dwight Gooden.

You can guess whose name is on the side of this building.

Inside, there is an epic display of Air Jordans, from the original 1984 model to present day.

There's a gorgeous Japanese garden, named in honor of the Iwai family that Nike partnered with on manufacturing partners in the early days.

After being sufficiently soaked with rain, we hopped back on the bus, bound for the Nike Company Store.

It's a cavernous space.

And everything is half off — making for some insane deals. Roshe's for $38? Yes please.

The key is to escape without doing too much damage to your wallet.

BONUS: The next day we went to the University of Oregon's gorgeous football facility.

And met quarterback Marcus Mariota's 2014 Heisman Trophy. So awesome.

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Nike World Headquarters

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Discover more in beaverton, about nike world headquarters.

Can You Visit Nike Headquarters?

Are you a die-hard fan of Nike and its products? Ever dreamed of visiting the iconic Nike headquarters? Well, if you’re curious about the home of the famous swoosh, you’ll be glad to know that Nike headquarters is open to the public! In this article, we’ll discuss the details of a visit to Nike headquarters, including what you can expect to see and do while you’re there. So, if you’re ready to learn more, let’s get started!

Yes, you can visit the Nike Headquarters. The headquarters are located in Beaverton, Oregon, and visitors must schedule an appointment in advance by contacting Nike’s Global Public Relations team. Nike offers guided tours of the world headquarters, which includes the Nike Employee Store, the Nike Archives, and the Nike Employee Fitness Center. Visitors can also enjoy complimentary beverages and snacks.

Nike is one of the world’s most recognizable brands, and their headquarters in Beaverton, Oregon is an iconic modern workplace. While the facility is not open to the public, it is possible to visit the Nike campus.

Tours of the Nike Campus

Nike offers a limited number of tours of its headquarters. These tours include a visit to the Nike employee store, where visitors can purchase Nike apparel and merchandise at discounted prices. The tour also includes a look at the Nike campus, which features the iconic Nike Swoosh logo.

How to Book a Tour

Tours of the Nike campus are offered on a first-come, first-served basis. To book a tour, you can visit the Nike website and fill out the online form. You will need to provide your name, contact information, and the date and time you would like to visit.

Requirements to Visit

Visitors must follow Nike’s campus regulations while on the tour. This includes wearing closed-toed shoes, avoiding loud noises, and not taking any photos or videos. Additionally, visitors must be at least 18 years old, and provide valid photo identification.

What to See

During the tour, visitors will have the opportunity to see the iconic Nike Swoosh logo, as well as the Nike Employee Store. Visitors will also have the opportunity to take a look at the Nike Innovation Kitchen, where Nike’s team of designers and engineers creates prototypes for the company’s products.

Frequently Asked Questions

1. where is the nike headquarters located.

The Nike headquarters is located in Beaverton, Oregon in the United States. It is a campus-style complex that covers more than 500 acres and contains two main buildings, the Nike World Headquarters and the Nike Employee Fitness Center. The main campus also includes a soccer complex, tennis complex, basketball court, and sand volleyball court. The headquarters also houses the Nike Innovation Kitchen, where the company researches and develops new products.

2. Can You Visit the Nike Headquarters?

Yes, it is possible to visit the Nike headquarters. However, tours of the facility are by invitation only and must be arranged in advance. Nike hosts a variety of events and activities at their headquarters, such as the Nike+ Run Club and the Nike+ FuelLab. Visiting the campus is a great opportunity to learn more about the company and their products, and to experience the Nike culture and values first hand.

3. What Should You Bring to the Nike Headquarters?

When visiting the Nike headquarters, it is important to bring a valid form of identification, such as a driver’s license or passport. Additionally, visitors should dress appropriately and wear comfortable shoes as the tour will involve walking. It is also recommended to bring a camera and take plenty of pictures.

4. Is There a Museum at the Nike Headquarters?

Yes, the Nike headquarters has an on-site museum called the Nike+ Fuel Lab. This museum showcases the company’s history, culture, and products, and is an interactive experience that allows visitors to explore the Nike story. The museum also features a gallery of Nike’s most iconic products and a display of the company’s most innovative technologies.

5. What is the Address of the Nike Headquarters?

The address of the Nike headquarters is One Bowerman Drive, Beaverton, Oregon 97005. The headquarters is located near the intersection of Highway 26 and Highway 217.

6. Are There Other Nike Locations Near the Headquarters?

Yes, there are several other Nike locations near the headquarters. These locations include the Nike+ Run Club and the Nike+ FuelLab, both of which are located on the Nike campus in Beaverton. Additionally, there is the Nike+ Store located in downtown Portland, Oregon, as well as several Nike Factory stores located throughout the state.

Visiting Nike Headquarters is a great way to learn more about the company and the people behind the brand. It is a unique experience that provides an insight into the company’s culture, products and innovation. If you’re looking for a unique way to experience the Nike brand, then a visit to the Nike Headquarters is a must. So don’t miss out on the opportunity to get a behind-the-scenes look at the home of the world’s leading sports brand.

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Exclusive Tour of the All-New Serena Williams Building on Nike’s Campus

Though Serena Williams has cemented her greatest-of-all-time legacy with the unprecedented record she has earned on the tennis court, winning so far 23 Grand Slam singles titles, her name will now also be associated with an architectural legacy. This week, Nike will open the Serena Williams Building on its Nike World Headquarters (NWH) campus in Beaverton, Oregon. For the design of its newest building, Nike turned to Skylab, a Portland-based firm that worked in collaboration with Mark Parker, a former longtime Nike CEO and the current executive chairman of Nike, Inc.

At one-million-square-feet (roughly the size of 140 full-size tennis courts), the new building is the largest at NWH. The three wings that comprise much of the building are linked by a 10-level tower, making it the tallest on campus as well. This building continues the brand’s expansion into the future. Nike is in the midst of a string of impressive architectural endeavors, including the new Olson Kundig–designed LeBron James Innovation Center, a state-of-the-art sports research lab that AD toured last year .

An aerial view of the Nike Campus in Oregon shows the massive footprint of the all-new Serena Williams building.

The Serena Williams Building will allow Nike to carry out design in a fully integrated way. Whereas design teams had previously been housed in different buildings, divided by sport or markets, the Serena Williams Building integrates these teams in a single cohesive environment. “Now, design teams at Nike can consider a product from its initial sketch through product development and into the way it retails in a store, all in a single building,” says Jeff Kovel, the principal design director at Skylab, in a conversation with AD .

A open meeting space within the all-new Serena Williams building.

Though the building is itself an arresting architectural form, much of its underlying design concept emerged from a subtle objective: To remediate the ecology of its site and the surrounding campus. Working on a site that had been a surface level parking lot, impervious to water, Skylab designed green roofs and a catchment system to minimize stormwater run-off, contributing to Nike’s commitment to make what it calls a “salmon-safe” campus.

One of the site’s edges was bordered by a service road—a workaday corridor trafficked by delivery trucks. Beyond the road was a stretch of wetlands. As Kovel puts it, “We didn’t want to have a backside to this building.” So, to give the building a full 360-degree presence, Skylab buried the service road, creating an underground passageway, and linked the building with the wetlands landscape. Along this new edge, a cafeteria opens to outdoor space, creating an indoor-outdoor shared environment that speaks directly to the design team’s drive to link architecture with nature.

On the third floor of the building is a garden for Nike staff to enjoy.

Nike committed the building to an ambitious environmental performance. With its focus on water conservation, efficient building systems, sustainable materials, and wetlands remediation, the Serena Williams Building is designed to be LEED Platinum–certified. But, as Susan Barnes, a principal with Skylab, says, “We looked for ways to be Platinum-plus.”

A look inside the retail lab of the new Serena Williams building.

Photovoltaics on the roofs of the main wings provide energy for the building, but they also accomplish an aesthetic aim. “Because you can look down on the roofs of the wings from the tower, the solar arrays work as a fifth façade, concealing the rooftop mechanical systems,” Kovel explains.

The office cafeteria features an open and well-lit space for staff to enjoy.

Williams herself was an active collaborator in the building’s design. “She met fairly exhaustively with Nike to download her story,” Barnes says. The design team used this biographical background to guide not only the overall vision, but also some of the building’s details. White roses—a favorite of Williams—are planted throughout the main plaza.

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Nike Headquarters Campus, Portland, Oregon

1 Sw Bowerman Dr, Beaverton , Oregon 97005 USA

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“just do it”

Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Bill Bowerman was a nationally respected track and field coach at the University of Oregon, who was constantly seeking ways to give his athletes a competitive advantage. He experimented with different track surfaces, re-hydration drinks and – most importantly – innovations in running shoes. But the established footwear manufacturers of the 1950s ignored the ideas he tried to offer them, so Bowerman began cobbling shoes for his runners.Phil Knight was a talented middle-distance runner from Portland, who enrolled at Oregon in the fall of 1955 and competed for Bowerman’s track program. Upon graduating from Oregon, Knight earned his MBA in finance from Stanford University, where he wrote a paper that proposed quality running shoes could be manufactured in Japan that would compete with more established German brands. But his letters to manufacturers in Japan and Asia went unanswered, so Knight took a chance.He made a cold-call on the Onitsuka Co. in Kobe, Japan, and persuaded the manufacturer of Tiger shoes to make Knight a distributor of Tiger running shoes in the United States. When the first set of sample shoes arrived, Knight sent several pairs to Bowerman, hoping to make a sale. Instead, Bowerman stunned Knight by offering to become his partner, and to provide his footwear design ideas to Tiger. Nike rang in the new millennium with a new footwear cushioning system called Nike Shox, which debuted during Sydney in 2000. The development of Nike Shox culminated more than 15 years of perseverance and dedication, as Nike designers stuck with their idea until technology could catch up. The result was a cushioning and stability system worthy of joining Nike Air as the industry’s gold standard.Just as Nike’s products have evolved, so has Nike’s approach to marketing. The 2002 “Secret Tournament” campaign was Nike’s first truly integrated, global marketing effort. Departing from the traditional “big athlete, big ad, big product” formula, Nike created a multi-faceted consumer experience in support of the World Cup.“Secret Tournament” incorporated advertising, the Internet, public relations, retail and consumer events to create excitement for Nike’s soccer products and athletes in a way no single ad could ever achieve. This new integrated approach has become the cornerstone for Nike marketing and communications.Today, Nike continues to seek new and innovative ways to develop superior athletic products, and creative methods to communicate directly with our consumers. The company has continued to expand in new ways, including strong growth in China and a deal to become the official sponsor of the National Football League (NFL) beginning in 2012.At an investor meeting at its world headquarters in June 2011, NIKE, Inc. announced an increase to its fiscal 2015 revenue target to a new range of $28-30 billion, up from its previous target of $27 billion announced in May 2010. The company also increased its fiscal 2015 revenue target for the NIKE Brand to $24-25 billion, up from its previous target of $23 billion.President and CEO Mark Parker said: “At NIKE, Inc. we run a complete offense, and it’s based on a core commitment to innovation. That’s how we stay opportunistic, serve the athlete, reward our shareholders, and continue to lead our industry.”

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Will nike’s investments in the olympics save the brand yes and no.

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Shanghai.China-July 2021:

What brings better results; investing in year-round experiences, or making one-time large investments in global marketing events like the Paris Olympics that begin next week on July 26?

This is a question Nike must ask itself. In June Nike announced its worst sales results in more than two decades excluding the first year of the pandemic and the 2008-09 financial crisis.

So what happened to the brand? In the past Nike had a lot of success by creating experiences like Nike Run Clubs, but a recent article in the WSJ say that Hoka brand has been much more active than Nike in running clubs, and Nike has lost some recognition with its core base of runners.

Nike focused so much on limited-edition sneakers that it left a large gap for competitors to swoop in - competitors like New Balance, Hoka, On (Cloud shoes) and Puma swept in.

So much of the success in the running shoe market depends on pounding the pavement, of reps going to suburban and urban running clubs - not just the clubs with young urban runners - but runners of all ages and backgrounds in areas outside of cities. Nike must break bread with these customers - all the time. This is why customer experience is a wash, rinse, repeat endeavor - it never stops. The minute a brand turns its back on its base, its core customers, competitors can swoop in and seduce those customer away.

So will the investment in the Olympics pay off for Nike?

Danone, LVMH, Nike, Levi’s, Coca-Cola, Procter & Gamble, Visa and Airbnb are all brands investing in the Olympics in Paris this year. According to a sports marketing and sponsoring agency called RTR Sports Marketing, Procter & Gamble’s “Thank You, Mum” campaign during the 2012 London Olympics generated over $500 million in incremental sales and a 20% increase in brand favorability. In 2012 Coca-Cola’s “Move to the Beat” campaign reached over 250 million people worldwide and significantly boosted their market share. Visa reported a 17% increase in global payment volume during the 2016 Rio Olympics.

So Where Did All Nike’s Investments Go?

Last year the Metaverse was dominating the headlines - Nike invested heavily creating its virtual store and digital showroom “Nikeland.” In Nikeland players can try on virtual products with their avatars, design their own garments, buy NFTs, and take part in mini-games for a chance to earn rewards and prizes.

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But sales are still down.

Which begs the question does anyone shop in the Metaverse? Running is a physical “in person” experience. Instead of investing in shiny objects Nike could have spent that time in real-life with runners, customers and evangelists who genuinely love their products and tell their friends.

There is no doubt that Nike will get brand awareness from the Olympics, however customer experience is a game of inches rather than yards. How brands train every day is more powerful then the money thrown at the Olympics once every four years. If I ran Nike I would double down on customer insights, and understand where the brand is going right versus going wrong. I would pound the pavement alongside customers. I would break bread with everyday athletes and customers. It might not be as exciting and shiny as the Metaverse, but sometimes the old ways still work pretty well.

Blake Morgan is a keynote speaker and the author of three books including the newly released The 8 Laws Of Customer Focused Leadership: The New Rules For Building A Business Around Today’s Customer.

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