all new tata safari 2024

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Tata Motors launches its iconic flagship SUV – the all-new Safari

-Available at a starting price of INR 14.69 lakhs for the 6/7 seater version- -Introduces the expressive Adventure persona-

Tata Motors launches its premium flagship SUV – the all-new Safari at a starting price of 14.69 lakhs for the 6/7 seater. In the image (L-R), Mr. Shailesh Chandra – President, Passenger Vehicles Business Unit, Tata Motors, Mr. N. Chandrasekaran – Chairman, Tata Sons and Tata Motors and Mr. Guenter Butschek, CEO and MD, Tata Motors with the iconic SUV in its new avatar.

Tata Motors, India’s leading automotive brand, today launched its premium flagship SUV – the all-new Safari. An arresting design, unparalleled versatility, plush and comfortable interiors, and powerful performance of the Safari perfectly cater to the modern, multifaceted lifestyle of the new age SUV customers and their desire for the perfect combination of prestige and sophistication along with expression and thrill. The new Safari is now available for purchase at your nearest Tata Motors dealership at a starting price of INR 14.69 lakhs (ex-showroom Delhi) for the 6/7 seater.

Tata Motors also unveiled the ‘Adventure’ persona of the Safari with an expressive and rugged look offering more options for customers to select the SUV that best matches their personality. The Adventure persona will be available in a Tropical Mist colour, inspired by the rich and diverse flora present across the vibrant landscapes of our country

Speaking on the launch of the new Safari, Mr. Guenter Butschek, MD and CEO, Tata Motors said , “The Safari as our new flagship is connecting the aspirations of the discerning and evolved SUV customers. It tops the ‘New Forever’ range of cars and SUVs launched in 2020 and marks another milestone in Tata Motors’ strategic transformation. The new Safari is an impressive endorsement of our stated intend of enhancing presence in the faster growing market segments. Its exceptional build quality and premium finish, power and performance augment the brand’s iconic legacy and amplify the key traits of the ‘New Forever’ range – safety, style, drivability and best-in-class features. We will make the Safari rule the Indian roads once again.”

Mr. Shailesh Chandra, President – Passenger Vehicles Business Unit, Tata Motors, said, “Safari had introduced India to the SUV lifestyle and in its contemporary avatar, the new Safari is in-sync with the multifaceted lifestyles of today’s SUV customer. With its plush interiors, state-of-the-art connectivity and premium features, the Safari not just blends in but ups the lifestyle quotient several notches higher. With the introduction of the ‘Adventure’ persona, customers have more choice to select the Safari that best complements their individual personality to ‘Reclaim Your Life’.”

The Safari is extremely versatile, delivering great comfort and assurance, be it intra city commute, expressway cruising or the un-explored paths in the hinterland. With a powerful 2.0 litre turbocharged Kyrotech engine and its 2741 wheelbase, the Safari will come with signature Oyster White Interiors paired with the Ashwood finish dashboard, a majestic panoramic sunroof – the widest and best-in-segment panoramic sunroof, along with 6 and 7-seater options, which will come with an 8.8-inch floating island infotainment system.

As with all Tata Motors products, the Safari consists of a variety of safety features such as all disc brakes, electronic parking brake and an advanced ESP with 14 functionalities. Coupled with the Boss Mode providing enhanced ride comfort, the Safari sure does give the executive customers a living room style ride experience. Furthermore, the vehicle will be available in additional colour options of Daytona Grey, Tropical Mist and Orcus White along with the signature Royal Blue.

Taking the style quotient a little higher, the newly introduced ‘Adventure’ persona will come with R18 black tinted charcoal grey machined alloys and an all piano black finish in its grille, roof rails inserts, outer door handles along with a Safari mascot placement on the bonnet. On the interiors, the ‘Adventure’ persona looks plush with signature earthy brown interiors, dark chrome interior accents on air vents, knob, switches, inner door handle and instrument cluster along with a piano black interior pack on steering wheel, grab handles, floor console frame and IP mid pad finisher. The all-new Safari will be available in nine variants, starting from XE and going up to the XZA+.

In its new avatar, the Safari takes forward the brand’s rich legacy by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from the renowned D8 platform from Land Rover – the gold standard of SUVs worldwide. The OMEGARC, architecture has already proven its mettle with the success of the Harrier.

SUVs is the fastest growing passenger vehicle segment in the country and the new Safari will accelerate the momentum gained by the company’s consistently growing SUV sales which have resulted in a growth of 20% YTD when compared to the same period last year.

In a challenging year, Tata Motors has exhibited a stellar performance in the passenger vehicles market last year, by clocking in over 23,000 unit sales every month successively from October 2020. Furthermore, in Q3FY21, the Tata Motors PV business posted its highest sales in the last 33 quarters. The rising demand can be attributed to the BS6 range, which was launched last year, under the New Forever philosophy of the company. Demand was visible across all products of the New Forever range, including the premium hatchback Tata Altroz and the BS6 Harrier, which stole the show.

For more information, please visit https://cars.tatamotors.com/suv/safari Brochure link – https://cars.tatamotors.com/suv/safari/downloads

About Tata Motors

Tata Motors Limited (NYSE: TTM ; BSE: 500570 and 570001 ; NSE: TATAMOTORS and TATAMTRDVR ), a USD 35 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 113 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 103 subsidiaries, 10 associate companies, 3 joint ventures and 2 joint operations as on March 31, 2020. With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

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Two Months with the 2024 Tata Safari Facelift: A Short-Term User Review

• User Reviews

After meticulously researching and finally taking the plunge, I’ve spent the past two months exploring the Indian landscapes with my new companion, the 2024 Tata Safari Facelift. With over 6,000 kilometers already under its belt, it’s time to share my honest impressions and see if this refreshed SUV lives up to the hype.

First and foremost, comfort is king, and the Safari reigns supreme in this aspect. The plush, supportive seats envelop you, offering excellent cushioning even on extended journeys. The ample legroom and headroom in both rows ensure comfortable seating for five, while the panoramic sunroof adds a touch of airiness and natural light. However, the third row might feel cramped for adults on longer trips.

The revamped dashboard boasts a modern design, housing the new 10.25-inch touchscreen infotainment system. The interface is responsive and user-friendly, with Apple CarPlay and Android Auto connectivity keeping you entertained and connected on the go. The digital instrument cluster provides all the essential information clearly and stylishly. While the sound system delivers decent audio quality, it could benefit from a subwoofer for a richer bass experience.

Specifications:

My Safari comes equipped with the 2.0-litre turbocharged diesel engine, delivering 170bhp and 350Nm of torque. It offers a peppy driving experience, especially in the lower gears, making highway cruising and overtaking a breeze. The 6-speed automatic gearbox shifts smoothly, although occasional lags can be felt in stop-and-go traffic. The ride quality is generally good, absorbing bumps and imperfections with ease. However, the suspension feels slightly stiffer at lower speeds, making sharp turns a little less comfortable.

2024 Tata Safari Facelift Rivals:

The Safari faces stiff competition in the Indian market, with established players like the Hyundai Creta, Mahindra XUV700, and MG Hector Plus vying for attention. Compared to the Creta, the Safari offers a more spacious cabin and a powerful diesel engine, while the XUV700 boasts a wider feature set and a more modern design. The Hector Plus, on the other hand, undercuts the Safari in price but lacks its road presence and engine options.

Two Months In:

Here are some key takeaways from my short-term ownership experience:

• Spacious and comfortable cabin
• Responsive infotainment system with connectivity features
• Powerful and refined diesel engine
• Modern and stylish design
• Value for money proposition
• Stiffer ride at lower speeds
• Occasional gearbox lag
• Third-row seating might be cramped for adults
• Certain features missing compared to some rivals

The 2024 Tata Safari Facelift is a compelling option for those seeking a comfortable, spacious, and feature-packed SUV without breaking the bank. Its powerful engine and modern design make it a worthy contender in the segment. While it has some minor drawbacks, the overall package is impressive, and I’m excited to see how it performs in the long run.

Beyond the Review:

• Fuel Efficiency: My real-world fuel efficiency has been around 14-15 kmpl in mixed driving conditions. Individual figures might vary depending on driving style and terrain.
• Long-term Reliability: With only two months of ownership, it’s too early to comment on long-term reliability. However, Tata has been improving its quality control in recent years.
• Maintenance Costs: Scheduled maintenance costs are reasonable, but unforeseen repairs could impact overall ownership costs.
• Test Drive and Comparison: Taking the Safari for a spin alongside its rivals is crucial to assess its ride quality, performance, and value proposition in a practical setting.

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2024 Tata Safari: 7 Key Changes That You Should Know About

Updated Oct 9, 2023, 13:30 IST

2024 Tata Safari

Exterior Update:

• Sleeker front LED Drls
• New front grille
• Connected front and rear LED DRLs with welcome and goodbye animations
• Bi-LED projector headlamps
• 360-degree camera
• Electric tailgate with gesture control
• New alloy wheel design

Interior Update:

• All new triple tone dashboard design
• Multi-screen infotainment system and instrument cluster
• Multi-function central control panel
• Rear window sunshades
• Multi-color ambient lighting, synchronized with drive modes
• Dual-zone fully automatic climate control

New Steering Wheel With Paddle Shifters

New Alloy Wheels Design:

Variant Changes:

Color Options:

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Tata Safari

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Tata Safari Price

Tata Safari price for the base model starts at Rs. 16.19 Lakh and the top model price goes upto Rs. 27.34 Lakh (Avg. ex-showroom). Safari price for 29 variants is listed below.

Tata Safari Car Specifications

Tata safari summary.

Tata Safari price ranges between Rs. 16.19 Lakh - Rs. 27.34 Lakh depending on the variant selected.

When was the Tata Safari facelift launched in India?

The Tata Safari facelift was launched in India on 17 October, 2023.

What variants does the Tata Safari facelift get?

The updated Tata Safari facelift is offered in 10 variants, namely, Smart (O), Pure (O), Adventure, Adventure+, Adventure+ Dark, Accomplished, Accomplished Dark, Accomplished+ Dark, Adventure+ A, and Accomplished+.

What features are available in the Tata Safari facelift?

The updated Safari gets a new close-patterned grille with bronze-coloured vertical slats, LED bar stretching across the bonnet with a welcome function, new pair of LED headlamps housed on the front bumpers, and a new exterior hue. At the rear, it sports a connected LED taillamp setup with a sequential function, rear wiper with a washer, and an LED strip running across the width of the tailgate with a goodbye function.

On the equipment front, the flagship SUV comes loaded with a large touchscreen infotainment screen with wireless mobile connectivity, digital instrument cluster with a new interface, ambient lighting, and a two-spoke steering wheel with an illuminated logo. Along with this, it also continues to get features like a panoramic sunroof, powered and ventilated front seats, 360-degree camera, air purifier, and an ADAS safety suite.

What are the engine, performance, and specifications of the Tata Safari facelift?

At its heart, the Safari facelift is powered by a BS6 Phase 2-compliant 2.0-litre diesel engine that is tuned to produce 168bhp and 350Nm of torque. This motor comes paired with a six-speed manual gearbox and a six-speed torque converter sending power to the front wheels.

Is the Tata Safari facelift a safe car?

The Tata Safari facelift has achieved a five-star safety rating in GNCAP crash test.

What are the rivals to the Tata Safari facelift?

The Safari facelift competes against the Mahindra XUV700, MG Hector Plus, Hyundai Alcazar, Toyota Innova Hycross, Toyota Innova Crysta, and the Mahindra Scorpio-N.

Last updated on 17 October, 2023

How is the Tata Safari car?

• The Global NCAP has given the Tata Safari five stars for its safety.
• Looks like a concept car and has a more modern stance than earlier.
• The interior design of the Safari has been heavily revamped.
• A long list of new-age features is available in the latest Safari.
• Its third row can seat adults in reasonable comfort.
• Touchscreen could do with haptic feedback for optimised usage.
• The ADAS functions are restricted to certain variants. 
• The Safari does not have an AWD version on offer.

Tata Safari 2024 Verdict

The new Safari targets a wider audience. Tata Motors has stepped up the game by offering a feature-laden modern cabin with a sharply revised macho appearance. These, combined with the spacious cabin and an irresistible safety net, make the Safari hard to ignore.

Compare Safari with Similar Cars

Tata safari 2024 brochure, tata safari colours.

Tata Safari 2024 is available/sold in the following colours in India.

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Tata Safari mileage claimed by ARAI is 14.5 to 16.3 kmpl.

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2000 km in 4 days with my new Tata Safari facelift: 10 Pros & 7 Cons

Had the Nexon EV Prime previously and currently own the Nexon EV Max, alongside the new Safari.

BHPian shashankw839 recently shared this with other enthusiasts.

I am also a fellow Safari Accomplished Plus owner. I have recently purchased the car. I have been a strong EV enthusiast but there are no options in 7-seater cars in EVs so decided to pick up the Safari. I have owned the Nexon EV Prime before but my experience was not good and also now have the Nexon EV Max which has certain niggles too and I am waiting for a proper resolution still. I have owned tons of cars from different brands so far but love to support our brands and want them to succeed. However, I must sadly say that the customer service approach from our local brands particularly Tata and Mahindra is not up to the mark for sure. I’ll list some pros and cons I found with my car after driving it for 2000 in 4 days recently.

Tata Safari facelift Pros:

• The car is solidly built. The LR platform outshines on the highways. The car eats up the miles in comfort.
• Seating comfort for 7 passengers is quite good. I have the 7 seater configuration and 6 adults and 1 kid could travel without feeling cramped for space. The last row is usable by adults too.
• Cameras are crisp and clear in the daytime and are okay in the nighttime. The parking guidelines are accurate. The 360-degree camera and front and back sensors are a boon to handle the bulky size of the vehicle.
• The JBL music system is simply awesome. It’s too good for the car at this price point. The infotainment screen is crisp and Android Auto and Apple carplay being wireless is a very good feature.
• The car has ample charging sockets for all occupants. The utility part of the car is neatly done.
• Seats are super comfortable for all occupants. Just the right amount of cushion and ergonomics for everyone. Seat ventilation is a bonus.
• I am simply blown away by the suspension setup on the car. I have used luxury cars with 2x and 3x the price of the safari and they would also unsettle on some bad road conditions when driven with full load. However, the safari is rock solid on bad roads. The suspension setup is very impressive.
• The electronic power steering is light to drive and does not cause any fatigue. The driving position is perfect for my liking and I could do almost 500+ kms a day on an avg for 4 days straight without getting tired.
• The engine is very well refined and noise levels are well isolated from the cabin. A commendable job has been done to make the cabin experience smooth on the new version.
• The engine is very efficient as well. At lower three-digit speeds constantly, I could extract 13-15 km/l mileage with a full load which is very good.

Tata Safari facelift Cons:

• The legacy of cons remains and they need to be sorted by Tata ASAP for the product to succeed. The first and foremost is the fit and finish of the car. There are uneven panel gaps all over the cabin and on the exterior.
• The paint finish is not up to the mark at all places on the car. The fitment of plastic parts in the interior is not correct in many parts of the car. This causes some rattles when travelling.
• The biggest hit-and-miss is Adas functions. In 4 days of travel, I got ADAS sensor malfunction warnings around 6 times. Adaptive cruise control would become unavailable when the sensor used to go mad. Lane keep assist is not active and the lane departure warning is very late in responding. Collision assist also does not work well and is very late to warn even when sensitivity is set to the highest level. Overall ADAS calibration is not up to the mark. The only thing that I found working correctly was the rear cross-traffic alert.
• The OE tyres provided with the cars are hard. The lower trims get Bridgestones while the top trim gets MRFs with an odd size. The size 245/55 R19 is very odd and if you end up damaging one of your tyres, it is very hard to find a tyre of this size easily. I have upgraded my tyres to Pirelli Pzeros and they have made a huge difference to the car and its handling.
• There are hardly any accessories available for the car with TML. The floor mats they provided do not match and they say it might take some months for the mats to arrive. So the car gets dirty easily.
• As I said the cons continue and so another big issue is the lack of knowledge of the model with TML technicians. I took the car 2 times to the dealership so far and both times did not have a great experience. First, it was for the number plate fitment and the person there started fitting the plate right in front of the Adas sensor and was not even aware that he was going to block the radar. Fortunately, another technician was available who could understand what I was saying and then repositioned the plate. The second time the fog light was making noise and was loose and the technician mentioned that the full bumper needed to be taken down while it was just a matter of removing one cover from the wheel arch.
• The headlights on the car are not good at all for highway conditions. The throw is not bright enough and neither it is long enough. The spread is ok but the throw is hardly 150-200 feet even on a high beam. Tata needs to provide better headlights for sure for safety reasons. I had to drive very cautiously at night due to the bad headlights.

Overall, it is a great car and Tata has come a long way with its improvements, however, they need to solve the niggles and basic customer service issues asap to give the owners a better experience. The issues with ADAS need to be solved on priority because they are related to safety.

Check out BHPian comments for more insights and information.

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2024 Tata Safari, Harrier – New Details Emerge

Tata Motors is all set to introduce the updated versions of the Safari and the Harrier in the Indian market. The new models will receive ADAS features, an improved infotainment system and multiple new features. In fact, bookings for the updated models have already commenced. Tata Motors is also testing heavily camouflaged Safari and Harrier SUVs on the Indian roads, which will be launched in our market in 2024.

The 2024 Tata Safari and the Harrier SUV will receive significant design changes, which will be inspired by the Harrier EV concept debuted at Auto Expo 2023. The SUV will have a new front fascia, featuring split headlamp setup. The main headlights on the restyled bumper is now placed vertically and more towards the edges.

The new Safari facelift comes with a newly designed front grille with vertical slats. It is likely to get a full-width LED light bar positioned above the grille and headlamp assembly. The spy images reveal that the new models will have new blacked-out, twin five-spoke alloy wheels. At the back, the SUV will receive revised bumper and slimmer connected LED tail-lights.  

Tata will soon introduce major interior updates in the model year 2023 of the Safari and Harrier. Both SUVs will receive a 10.25-inch touchscreen infotainment unit with wireless Android Auto & Apple CarPlay and voice commands in six regional languages, and a new 7-inch digital driver display. The SUVs will also receive new Red Dark Editions with red inserts on exterior and interior. The new Safari will have electrically adjustable driver’s seat with memory function, and powered co-passenger seat with boss function.

The new models will receive ADAS features including forward collision warning, autonomous emergency braking, traffic sign recognition, lane departure warning, high beam assit, blind spot detection, lane change alert and more. The SUVs will also come with a 360 degree camera, six airbags, ESP, traction control and others.

The 2024 Tata Safari and Harrier will be powered by a 2.0L turbo disel engine that is good for 170bhp and 350Nm of torque. Transmission choices will include a 6-speed manual and a 6-speed torque convertor automatic. The new SUVs could also receive Tata’s new 1.5L 4-cylinder turbo petrol engine that is capable of producing 170bhp and 280Nm of torque. 

Source – AutoCarIndia