brewery tour in amsterdam

THE 10 BEST Amsterdam Beer Tastings & Brewery Tours

Beer tastings & tours in amsterdam.

• Cultural Tours
• Sightseeing Tours
• Historical & Heritage Tours
• Beer Tastings & Tours
• Up to 1 hour
• 1 to 4 hours
• 4 hours to 1 day
• 5.0 of 5 bubbles
• 4.0 of 5 bubbles & up
• 3.0 of 5 bubbles & up
• 2.0 of 5 bubbles & up
• Likely to Sell Out
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• The ranking of tours, activities, and experiences available on Tripadvisor is determined by several factors including the revenue generated by Tripadvisor from these bookings, the frequency of user clicks, and the volume and quality of customer reviews. Occasionally, newly listed offerings may be prioritized and appear higher in the list. The specific placement of these new listings may vary.

1. Heineken Experience Amsterdam + 75 minute Blue Boat Canal Cruise

2. Amsterdam Craft Beer Brewery Tour by Bus with Tastings

3. Heineken Experience Amsterdam and 1-Hour Canal Cruise

4. Amsterdam Beer Bike Blast Private Tour - With Beer On Tap

5. Amsterdam Cheese Tasting with Wine and Beer Pairing

6. Amsterdam: Local Beer and Bitterball Tasting - Evening Cruise

7. Amsterdam Craft Beer Tasting

8. Self-Guided Pub Trail in Amsterdam with Online App

9. Exclusive Dutch food Bicycle Tour

10. Rainbow Bar Stroll: Sashay through Amsterdam

11. Amsterdam Private Boat Trip With Skipper, Burger and Beers

12. Private Dutch Beer Tasting Tour in Amsterdam Old Town

13. Private Food Tasting and Old Town Tour in Amsterdam

14. Luxurious Private Canal Cruise With Brunch & Drinks & Open Bar

15. Luxury VIP private Sightseeing Tour to Giethoorn from Amsterdam

Keep the fun going with other experiences in the area.

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Guided 3-Hour Food Tasting Experience in Rotterdam

90 minute Cheese and Wine Cruise through the Canals of Haarlem

Private Canal Tour Haarlem, ideal for your group!

WALKING DINNER HAARLEM | 3 courses + 3 drinks and a lot of fun

Self-Guided Pub Trail in Utrecht with Online App

Local Taste Private Experience in Breda, Netherlands

Boat & Beer Walking Tour

Leiden Private Self Guided Pub Crawl

Self-Guided Pub Trail in Amersfoort with Online App

Self-Guided Pub Trail in Tilburg with Online App

What travelers are saying.

• Heineken Experience Amsterdam + 75 minute Blue Boat Canal Cruise
• Heineken Experience Amsterdam and 1-Hour Canal Cruise
• #1 Craft Beer & Brewery Tour, Brew Bus Amsterdam
• Amsterdam Beer Bike Blast Private Tour - With Beer On Tap
• Rainbow Bar Stroll: Sashay through Amsterdam
• Brews & Tales Amsterdam Craft Beer Tour
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• Tour & Experiences by Amster.dani
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Terms and conditions.

Every visitor to the museum must show a valid admission ticket. That includes children (aged 0-17).

Visitors under 18 are admitted only if accompanied by an adult and do not get any alcoholic drinks.

There is no need to print your ticket, we will scan it from your smartphone or tablet.

We are open 365 days a year: Monday to Thursday 10:30-19:30, last admission at 17:30 and Friday to Sunday 10:30-21:00, last admission at 19:00. In July and August we are open every day 10:30-21:00, last admission at 19:00. On December 24 and 31 last admission is at 14:00.

Purchased tickets are non-refundable.

Frequently Asked Questions

• Heineken Experience The Heineken Experience is an attraction located at the Heineken's first built brewery in Amsterdam's city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken's® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can, of course, enjoy two Heinekens.

Before booking your ticket, you will be asked to select the most convenient date and time for your visit. You can still come within half an hour before or after the time slot printed on your ticket but the visitors with the correct time slot will have the priority.

Please note that the hours in red indicate our busiest times, so it is possible to have longer waiting times throughout the tour.

If for any reason you would like to visit us at a different time/date than the one indicated on your ticket, please contact [email protected]

The Heineken Experience tour is self-guided and takes about 90 minutes. It includes two beers or soft drinks at the bar, so we would advise you to plan 2 hours of your day in order to avoid rushing your well-deserved beer.

Considering that we experience particularly busy times on Saturdays, it is not possible to book groups during the afternoon.

The Heineken Experience is in English. However, our app will enhance your visit even further! The Heineken Experience app is an audio and video guide, which will provide you with additional tour information in English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese and Russian.

The VIP Tour takes place at a set date and time. It lasts approximately 2,5 hours and gives you access to:

• Heineken Experience tour, with an English speaking personal guide.
• A tasting session of 5 premium beers paired with Dutch cheese.
• An exclusive behind the scenes experience.
• Personalised gift.

From Monday to Wednesday times: 10am, 12pm, 2pm and 4pm. Thursday times: 10:00, 11:00, 12:00, 13:00, 14:00, 15:00, 16:00. Friday and Sunday times: 10am, 11am, 12pm, 1pm, 2pm, 3pm and 4pm. *Unfortunately, we currently do not offer any VIP tours on Saturday. Please note that the VIP tour is only available for visitors who are 18 years of age or older. The maximum number of participants per tour is 10, so make sure you book your tickets on time. If you would like to have a private VIP Tour, please, contact our Sales team via: [email protected]

As it is the busiest day of the week, we don't offer VIP tours on Saturday.

This is a unique combi ticket that gives you access to three Amsterdam attractions in one! The ticket includes:

• Entrance to the Heineken Experience (incl. 2 drinks)
• Canal cruise with a Heineken Experience guide
• Entrance to the A'DAM Lookout

You will start with a tour at the Heineken Experience, so we would advise you to arrive on time. After that, the boat will depart from the canal in front of the Heineken Experience and will drop you off at the A'DAM Tower (which is your final destination). Please note that the boat is one-way.

Children are allowed in the attraction as long as they are accompanied by an adult. We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive 2 complimentary glasses of a soft drink or water. Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).

We do have a cloakroom available at the attraction and it is free of charge. So you can just leave your belongings safe with us and go enjoy the tour with your hands free.

Unfortunately, the IAmsterdam citycard discount does not apply in our online ticket shop. However, you can purchase your discounted tickets at the Heineken Experience register. Tickets at the register cost €18 but with your 25% discount, the price of your ticket will be €15,75 per person.

Is your question not listed? Please contact our support team .

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Book Heineken Experience Tickets

Headout is an authorized and trusted partner of the venue, offering curated experiences to enjoy this attraction. This is not the venue's website.

Heineken Experience Tickets

• Take an immersive journey at Heineken®’s original brewery, diving deep into its beer-making legacy and iconic branding.
• Engage with a live presentation in English unveiling Heineken’s storied past, complemented by an enlightening audio guide in 6 languages.
• Walk through the monumental old building to see the copper tanks that were used to brew the original Heineken beer.
• Taste 2 refreshing Heineken beers, served as a testament to the brand's mastery in brewing.
• Don't miss out on the rare opportunity to marvel at Max Verstappen's RB14 car, also known as "excellence on wheels", displayed at the Heineken Experience.
• Entry to Heineken Experience, the first built Heineken brewery
• 2 perfectly chilled Heineken beers
• Self-guided tour with presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
• Rooftop view with access to Rooftop bar & garden (optional)
• Tip: Don't miss out on discovering how ingredients were transported via city canals and the role of the "Moutzolder" (malt attic) on the top floor.
• Guide dogs are allowed for this experience.
• Minors are restricted from participating in this experience.
• These tickets can't be cancelled or rescheduled.

Combo: Heineken Experience Direct Entry + Amsterdam Canal Cruise Tickets

• This ticket is a brilliant combination of 2 truly Dutch experiences! Save time and money with this combo with a canal cruise and entry to the Heineken Brewery.
• Enjoy a 75-min cruise along Venice of the North and learn more about this UNESCO World Heritage site with an audio guide available in 14 languages.
• You can choose to upgrade your cruise to include a snackbox, which you'll receive before boarding the cruise.
• The ticket also gives you entry into the Heineken Experience; go on a 90-min self-guided tour of the gigantic brewery.
• Find out about the ins and outs of this massive beer producer while sipping on 2 complimentary drinks!
• 75-minute cruise down the Amsterdam Canal
• Skip-the-line Heineken Experience ticket
• 90-minute self-guided tour of the Heineken brewery
• A snackbox containing chips, popcorn, cheese biscuits, salted peanuts, and a soft drink of your choice (optional)

Heineken Experience Pier

• 1-min walk from Heineken Experience and Amsterdam, Weteringcircuit

Hard Rock Cafe

• 1-min walk from Rembrandts Amsterdam Experience

Click here for a detailed map of the boarding points.

• Wheelchairs will be provided at the Heineken Experience once a reimbursable €100 fee is deposited.
• The cruise is also wheelchair accessible.

Combo (Save 7%): Heineken Experience + Johan Cruijff ArenA Classic Tour Tickets

• You can cancel these tickets up to 24 hours before the experience begins and get a full refund.
• Score a combo ticket to the Heineken Experience and Johan Cruijff ArenA Classic Tour, exploring Amsterdam's beer heritage and football passion.
• Learn how Heineken brews its iconic beer and perfect your pouring technique with 2 complimentary drinks at the Heineken Experience.
• Get the inside scoop on Heineken's history and brewing process with a live presentation and a multilingual audio guide.
• Access the Ajax dressing room, pitch, and more usually off-limits areas on the Johan Cruijff ArenA Classic Tour.
• Explore the Johan Cruijff ArenA with an audio guide, unlocking secrets and feeling the atmosphere where legends were made.

Heineken Experience

• Heineken Experience tour
• Entry to the first built Heineken brewery
• Live presentation in English

Johan Cruijff ArenA Classic Tour

• Self-guided tour of Johan Cruijff ArenA Classic Tour
• Entry to the Johan Cruijff ArenA Stadium
• Entry to Ajax dressing room
• Entry to dressing room opponent
• Entry to the mixed zone
• Access to players' tunnel
• Entry to the pitch
• Entry to the manager's dug-out
• Entry to the press room
• Entry to Ajax Gallery of Fame
• Audio guide in Dutch, English, French, German, Italian, and Spanish
• Tip: After savoring your complimentary Heinekens, head to De Pizzakamer, located just a few blocks away on Tweede Jan Stienstraat for fresh pizzas.
• Safety is a priority so this experience is restricted for guests under the age of 18 years.
• Due to venue restrictions, pets cannot tag along for this experience.
• This experience is wheelchair accessible. As it is a historic building, it is recommended to visit on weekdays with fewer crowds for easier mobility.
• Your guide dogs are welcome at the venue.
• Tip: If you have extra time, take a stroll through the nearby Amsterdam Arena Park for scenic views of the stadium's exterior.
• This experience is wheelchair and pram/stroller accessible.
• Access to the Ajax dressing room may be restricted on days when the team has a home or away match.
• The route can change due to operational reasons.

Top things to do in Amsterdam

The Heineken Experience | A Glimpse into the Iconic World of Beer

Amsterdam, the capital of the Netherlands, captivates everyone with its picturesque canals, historic architecture, and vibrant cultural scene. To make the most of your trip to the Venice of the North, visit the brewing brilliance at the Heineken Experience. Here, you will discover the rich heritage of the iconic Dutch beer through interactive exhibits, brewing insights, and a sensory journey. It's a must-visit for any craft beer lover wanting to uncover the secrets behind Heineken's craftsmanship and understand the art of brewing. Read on to learn about the tickets, timings, how to reach the site, and more.

Why Visit Heineken Experience in Amsterdam?

• Unique Brewery Heritage: Embark on a captivating journey through Heineken's illustrious brewing history, tracing its origins back to the 19th century.
• Interactive Brewing Experience: Immerse yourself in a hands-on tour, witnessing the beer-making process firsthand, and even try your hand at virtual brewing simulations.
• Fascinating Behind-the-Scenes Tour: Gain an exclusive peek into Heineken's modern brewing facilities, exploring the cutting-edge technology and innovation that defines its production today.
• Engaging Multimedia Exhibits: Experience state-of-the-art displays that combine multimedia elements, sensory enhancements, and compelling storytelling, offering a dynamic and informative exploration of Heineken's legacy.
• Fun-Filled Activities and Tastings: Indulge in a lively tasting session, savoring the distinctive flavors of freshly brewed Heineken beers. Make sure to participate in interactive activities that promise to create lasting and enjoyable memories.

Things To Know Before Booking Your Heineken Experience Tickets

• You cannot bring children and young adults under 18 to this experience.
• To make the most of your day, combine the Heineken Experience with a Dutch Canal Cruise experience by getting a combo ticket.
• For a more convenient and well-rounded visit to Amsterdam, consider buying an 'I Amsterdam City Card.' It will allow you access to over 70 attractions, including the Heineken Experience, at a reasonable price. A great purchase, especially if you are on a tight budget and want to maximize your time in Amsterdam!
• The Heineken Experience tickets cannot be canceled or rescheduled, so keep that in mind before buying the ticket.

Which Heineken Experience Ticket is Best for You?

If You Are on a Budget

Go for: Access tickets Duration: Flexible Guide: Audio guide

• With these tickets, you will be able to enjoy access to the behind-the-scenes tour of the old brewery at Heineken Experience.
• Enjoy two free beer samples so you can enjoy the trip in high spirits.
• Experience a live presentation in English, complemented by an audio guide available in Dutch, German, French, Italian, Spanish, and Portuguese for a multilingual and immersive exploration at its best.

Recommended Tours:

• Tickets to Heineken Experience with Free Drinks

If You Want to Explore Beyond

Go for:  Combo tickets Duration:  Flexible Guide:  Self-guided

• This super-saver combo ticket will allow you to enjoy two of Amsterdam's major attractions — The Heineken Experience and the Amsterdam Canal.
• Go on a 75-minute cruise down the Amsterdam canals. With the help of audio commentary in 21 languages, get in-depth knowledge about the UNESCO World Heritage Site.
• Enjoy fast-track access to the Heineken Experience, and head on to a 90-minute self-guided tour.

Recommended Tours

• Skip-The-Line Tickets to Heineken® Experience with Free Drinks + 1 Hour Cruise

Download the Heineken Experience App

The Heineken Experience has designed a digital app that provides extra information and fun facts as you explore the brewery. Unlock the app when you enter the Heineken Experience to get the most out of your visit. While the exhibitions throughout the brewery are in English, the app is available in 9 different languages (English, Dutch, Portuguese, Russian, Italian, Chinese, German, French, and Spanish), giving you the comfort of enjoying the Heineken Experience in your native tongue.

Local Ambassadors to Enrich Your Heineken Experience

While your visit will be a self-guided tour, Heineken Experience Ambassadors are stationed throughout the brewery to answer any questions you may have and share additional information about the brewing process. They will also teach you how to pour the perfect beer and how to properly taste and drink one! Since most of them are Amsterdam locals, they can tell you all about how the legacy of Heineken is embedded in the city’s history and culture.

What to Do at the Heineken Experience?

Learn about the Heineken story

Experience history as you walk through this 150-year-old brewery. Learn how a small family-run Dutch brewery grew to become one of the world’s most famous beers. You will be able to feel the hops, taste the wort and smell the scents of the brewery as you learn about all the processes involved, from collecting water to bottling the beer.

Explore the Heineken collection

Today, the brewery houses old photographs, decorations, brass beer tanks, and more, which will help you delve deep into the history of the institution. View the yeast vats, old advertisement prints, and other items of an extensive collection of memorabilia collected over 150 years.

Enjoy beer tasting

A trip to a brewery would not be complete without trying out some beer. Finish your tour with some nice, chilled beer at the Best ‘Dam Bar,' a nightclub-style bar located under the building. Dance the night away as you gulp down a few cold ones.

Check out Max Verstappen's RB14 car

The illustrious Max Verstappen's RB14 car is up for display at Heinkein Experience. This exhibition unveils the Oracle Red Bull Racing F1 car, so you can witness its racing prowess up close. Crafted for the 2018 Formula One season, the RB14, piloted by Verstappen and Daniel Ricciardo, made a powerful mark on the track, debuting triumphantly at the Australian Grand Prix!

Plan Your Visit To Heineken Experience

The Heineken Experience is open every day and the opening hours are as follows:

• Timings: Sunday to Thursday: 10:30 AM to 7:30 PM (last entry 5:15 PM) Friday & Saturday: 10:30 AM to 9:00 PM (last entry 6:45 PM)
• Note: Please take note of the special timings for the last week of December: December 24th, December 25th, and December 31st: 10:30 AM to 4:00 PM (last entry at 2:00 PM) December 26th to December 30th: 10:30 AM to 9:00 PM (last entry at 6:45 PM)
• Duration: It will take you approximately 1 hour and 30 minutes to complete the tour of the house. 
• Best time to visit: Amsterdam is a great city to visit all year around, with Spring offering the best weather and views of the city. When planning a visit to the Heineken Experience book your tickets for the morning hours on a weekday to avoid crowds.

Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam

Find on Map 

The Heineken Experience is located in the center of the city and is easy to reach by walking or by public transportation. Here are some of the best ways to reach the Heineken Experience:

• By Tram : Go with tram 24 to the station Marie Heinekenplein. It is a two-minute walk from the station. Trams 1, 7, and 19 also stop less than a 5-minute walk from the Heineken Experience.
• By Metro : Go with the M52 to the station Amsterdam, Vijzelgracht. It is a 4-minute walk from here to the Heineken Experience.

• There is a cloakroom and lockers on the site for the visitors to store their possessions.
• Audio-guide is offered in 6 languages, including Dutch, French, German, Italian, Portuguese and Spanish.
• There is a Heineken Flagship store on site.
• The Heineken Experience is equipped with free Wi-Fi.

• The Heineken Experience is housed in its original brewery, an old historical building, making it a bit tough for wheelchair accessibility. If you are visiting the brewery anyway, inform them beforehand so they can prepare for your smooth visit.
• Additionally, visit before 1 PM on weekdays for fewer crowds, allowing you to tour more freely.

• Visitors under the age of 18 are not allowed inside.
• To access the rooftop at Heineken Experience, you would either need a Heineken Experience + Rooftop ticket or contact the staff in the entrance hall for the same.
• Pets are not allowed on the premises except for guide dogs.
• Bags bigger than 320 x 255 x 492 mm will not be kept in the cloakroom.
• Please respect the Heineken Ambassadors with respect and follow their guidelines.
• Photography and videography are only allowed for non-commercial purposes.
• Consume alcoholic beverages responsibly and maintain the privacy of fellow visitors.

• Poké Bowl Olakino Amsterdam (100 m): Strategically located near the renowned Heineken Experience, Poké Bowl is celebrated for its distinctive Hawaiian poké bowls, recognized for their robust flavors and health-conscious composition.
• Taj Indian Restaurant (130 m): A short walk away from Heineken Experience, Taj Indian Restaurant stands as a captivating Indian culinary destination, distinguished by its offering of traditional South Indian cuisine within an exceptional dining ambiance.
• Broodje Bert (3 km): One of the most popular Amsterdam eatery, Broodje Bert is acclaimed for its inviting ambiance and delectable sandwiches. It offers a diverse menu with salads and traditional Dutch cuisine in affordable prices.

• Luxury: Hotel Okura Amsterdam (2.2 km), Breitner House (2.8 km), Pestana Amsterdam Riverside (3.2 km)
• Mid-Budget: Hotel V Frederiksplein (700 m), CitizenM Amsterdam South (3 km), Hotel Not Hotel (3.1 km)
• Low-Budget: Hotel Aalders (900 m), Conscious Hotel The Tire Station (2.9 km), Eden Hotel Amsterdam (4 km)

• Canal Cruise: Hop on a canal cruise and view the city at its finest, from the traditional houses lined up on the banks of the water, to the impressive monuments dotted throughout the city.
• Rijksmuseum : Visit the museum that is home to more than 1 million works of art and historical objects.
• Van Gogh Museum : Visit the museum that houses the world’s largest collection of works by this famous Dutch painter.
• Museumplein: Located a mere 10-minute walk from the Heineken Experience., this large public square is surrounded by several of the country’s most iconic museums and monuments.

• Book tickets online in advance to avoid the long queues. 
• The Heineken Experience is only open for those aged 18 and above.
• Make sure to be there 15 minutes before your Heineken Experience time slot.
• Download the Heineken Experience app beforehand so you can enjoy additional information and fun facts about the brewery in your choice of language.
• Pair your Heineken brewery visit with a Dutch cruise to make the most of your day.

All Your Questions About Heineken Experience Tickets Answered

Yes, you can purchase Heineken Experience tickets online.

Heineken Experience ticket price start at €19.50. You can find all tours and tickets for Heineken Experience here .

The Heineken Experience tickets cannot be canceled, amended, or rescheduled.

Children up to 11 years can go for free and students and youth aged 12-17 enjoy reduced ticket pricing on the Heineken Experience tickets.

The best way to buy Heineken Experience tickets is to purchase them online as it allows you to book your tickets for the day of your choice, avoid the long lines, avail great discounts, and more importantly, enjoy cashless transactions.

The Heineken Experience is located at Heineken Experience Stadhouderskade 78 1072 AE Amsterdam.

The Heineken Experience opening hours are as follows: Sunday to Thursday: 10:30 AM to 7:30 PM (last entry 5:15 PM) and Friday & Saturday: 10:30 AM to 9:00 PM (last entry 6:45 PM).

To avoid the crowds, visit Heineken Experience during the early hours on a weekday.

Yes, the attraction is wheelchair-accessible. You can also borrow a wheelchair from the attraction on request.

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• Secret Beer Tours: Amsterdam

During the tour, we'll visit two small local breweries and local bars where we do several tasting. One of the stops has beautiful copper taps with a choice of 52 local Dutch beers, while another of our breweries hires the homeless and provides training to be professional brewers. One of our stops has been operating since 1895 and has a beer menu that changes daily, making each tour a unique experience.

You'll discover the fascinating history behind these establishments while sipping on the best beers from past and present, surrounded by beautiful Amsterdam scenery.

• We'll educate you about our beer history as we walk from the Herengracht into the oldest part of the city.
• We'll stop for our Secret Sip in a bar that was built in 1895 and is operating today with a beer menu that changes daily.
• We'll walk through the center of Amsterdam, passing the Trading House and Dam Square and discuss this historical location.
• Next, we'll visit Amsterdam's first microbrewery for a tasting of four beers.
• After walking one of the oldest streets in the city, our little Chinatown, we'll end in another microbrewery to sample three more beers.
• Bitterballen
• Cheese plate

* Please note: the itinerary and menu is subject to change, based on the locations' availability, weather, and other circumstances.

If a tour is fully booked, or you are looking to book a *Group or Private Tour - please email us about Group & Private Tours options.

*Please note - Group & Private Tours are specifically organised for your group and therefore subject to a premium price.

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• Traditional Local Beers
• Refreshing Seasonal Beers
• Some Secret Beers
• Our Secret Venue and drink

Due to the nature of creating a well balanced and thoughtful gastronomy experience, many of our tours are unable to accommodate certain dietary restrictions. Please contact us prior to booking your tour to see if we are able to accommodate your dietary needs.

Our tour starts in the beautiful, historic Canal Area. Our first stop is by the biggest and most interesting of the canals, the Herengracht or Gentlemens Canal, where the wealthy merchants built their palaces during the Golden Age of the 17th century. We'll also visit the oldest part of the city, dating back to the 12th century, passing the Trading House and Dam Square with the Holocaust Monument, The Royal Palace, and the New Church. All of these areas are rich in beautiful architecture and fascinating history, the perfect place for a Secret Beer Tour!

Secret Food Tours Amsterdam

Mon - Sat 1:30 pm

In front of Multatuli statue.

Secret Food Tours: Amsterdam

More Cultural/Historical Tours

Simply go to our "Book Now" page where we detail our tours. Select your tour, the time of your tour, and book it!

Are you looking for something special? Are you organizing an event? Just email us at Group & Private Tours and we will do our best to arrange something that suits you.

After your booking is made, we will send you an automatic e-mail confirmation. If you have any questions before booking, feel free to contact us via email.

*Please note if you are using a special promo code then enter it in the "Voucher Code" section before you select the amount of tickets you would like to purchase*

You can find the meeting spot here and if it's not clear you can always contact us.

The tour will end at the heart of the Red Light District.

All guests must arrive on time but if you inform us before the tour starts about being late we can try to assist you by telling you where the guide is. Please call the number on the contact us page. We will try our best, yet we cannot promise that the guide can come back for you. Also, please note that unfortunately we cannot issue refunds.

Yes, of course! Please let us know your reference number and the date that you want your booking to be moved. We can do this as long as you give us 48 hours notice, and we have a tour to add you to.

All customers have to pay a small booking fee charged by our ticket provider. 2) Yes! You can pay through Paypal, but Paypal also charges a fee so we have to add 4.8% onto the price.

Kindly give us the code and we will check this from our system.

The craft beer will visit 3/4 venues and include on average around 11 samples of beer. Each sample is the equivalent of a small glass of beer. The total amount that this would accumulate to throughout the tour would be approximately 3 pints. We highly recommend having a substantial meal before the tour as no food is included. There will be an opportunity to eat at the end of the tour and our guide will happily recommend a few options. During the tour you will have the opportunity to purchase salty snacks from the venues.

As the emphasis on this tour is on alcoholic beverages, this tour is not suitable for families with children under 18. However our food tour is child and family friendly and a great option for children over 6.

As this tours emphasis is on alcoholic beverages, this tour would not be suitable for anyone that does not drink alcohol.

Our tours are often sold out very quickly. If the date you requested is not available, please do not hesitate to email us at [email protected] and we can see if there is anything we can do. We cannot promise but we will try our best to sort something for you.

To join our Craft Beer Tour, you should wear comfortable shoes. There will be around 1.5 miles of walking, however the majority of time will be spent in the actual venues.

You don't have to print your voucher. Confirmation on your phone will be fine!

We take 12 people maximum. If you are more than 12 people, please do not hesitate to email us and we will try to see if we can accommodate.

All of our vouchers expire one year from the date of purchase.

Unfortunately, the weather is unpredictable in Amsterdam. We do not issue refunds as per our terms and conditions. We also inform you that we never cancel a booking even if we have only 2 people! However we do reserve the right to cancel the tour if we feel the weather is extreme, and we cannot run the tour due to this for more info see our Terms and Conditions: https://www.secretfoodtours.com/terms-and-conditions/

You must book directly on our website. We do not accept cash payments. Our online payment is safe, secured and SSL protected.

The booking fee that you have to pay is up to our ticket provider and we can't change it. All our clients need to pay for it upon booking. The booking fee charged contributes to the cost of the ticketing system to provide an excellent service to our customers.

A few banks have charged their customer an extra fee while booking with us (this isn't the booking fee but another fee added by the bank). We think this is unfair, if this happens let us know by showing us in your bank statement and we will refund this fee as a gesture of good will.

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Thirsty? Our Amsterdam Craft Beer Tour will quench that thirst with a vengeance! Experience the tour de force of some of Amsterdam’s finest craft beer establishments and tasting houses!

These remarkable independent and small coalition producers have been creating stunning beers for decades. Join us on a taste adventure on our craft beer tour, and discover just how seriously Amsterdamers take beer!

Good to know:

What's included, more information, from €65 , all fun amsterdam experiences are:.

• Handpicked by our local team
• Supported by our Fun Agents
• The best rates you can find in town

What you can expect

Amsterdam craft beer tour: a hop-filled adventure awaits.

Embark on an unforgettable journey with the Amsterdam Craft Beer Tour. Unleash your inner beer connoisseur as you explore the heart of the city’s brewing culture, indulging in an enticing selection of local brews along the way. Immerse yourself in Amsterdam’s thriving craft beer scene, meet like-minded enthusiasts, and learn from passionate experts, all while taking in the city’s historical charm.

Explore Amsterdam through Its Craft Beer Culture

Held in high esteem globally, Amsterdam’s Craft Beer scene is an exciting mix of tradition and innovation. By joining the Amsterdam Craft Beer Tour, you’ll get to experience this firsthand. Our knowledgeable guides will take you on a riveting journey through local breweries and historic pubs, shedding light on Amsterdam’s deep-rooted beer brewing history and modern craft beer revolution.

Whether you’re a craft beer aficionado or just a casual fan, this tour is tailored to your taste. You will delve into the world of hops, malts, and brewing methods, turning you from an ordinary beer drinker into a discerning beer lover. While exploring, you’ll get to sample a diverse range of Amsterdam Craft Beers, each with its unique story and distinct flavour profile.

Key Highlights of the Amsterdam Craft Beer Tour:

• Explore the city’s historic breweries and lively pubs
• Sample a wide range of unique craft beers
• Engage with experienced guides and local brewmasters
• Learn about Amsterdam’s rich brewing history
• Immerse yourself in the vibrant Amsterdam craft beer community

What’s Included in Your Amsterdam Craft Beer Tour:

• Guided tour by a craft beer expert
• Visit to selected breweries and craft beer pubs
• Multiple craft beer tastings
• Complimentary snacks perfectly paired with each beer

A Blend of History, Culture and Taste

This Craft Beer Tour isn’t just about beer—it’s a lens into Amsterdam’s rich history and vibrant culture. From iconic breweries steeped in centuries-old traditions to buzzing craft beer hotspots that embody Amsterdam’s innovative spirit, you’ll see the city like never before.

Priced from €45 per person, this 3.5-hour walking tour is available from Tuesday to Sunday. The meeting point is in the city center, known for its hip craft beer bars and local breweries. The tour is accessible to everyone over the age of 18 and is suitable for both solo travellers and groups.

An Unforgettable Experience Awaits on Your Amsterdam Craft Beer Tour

Don’t miss the chance to discover the Amsterdam Craft Beer scene in a unique and engaging way. Perfect for couples, groups of friends, or solo explorers, the Amsterdam Craft Beer Tour promises an entertaining, informative, and tasteful journey. This experience is more than a tour—it’s an opportunity to create lifelong memories.

So, why wait? Lace up your walking shoes, bring your thirst for knowledge (and beer), and join us on the Amsterdam Craft Beer Tour for an unforgettable hop-filled adventure. Book your spot today and immerse yourself in the flavours and stories of Amsterdam’s craft beer culture!

Lasting Memories Are Just a Click Away

Experience Amsterdam’s world-renowned Craft Beer Tour now and embark on a unique journey of taste and tradition. Join us in this hop-filled adventure and create lasting memories. Click here to book your spot. Cheers to Amsterdam Craft Beer!

Unleash your adventurous spirit and delve deeper into the tapestry of Amsterdam’s vibrant offerings. Beyond the mesmerizing Craft Beer Tour, an array of captivating activities awaits, like a Boat Cruise and a Beer Bike , each ready to add a splash of excitement to your journey.

Activity meeting point

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• Herengracht 564
• 1017CH Amsterdam
• [email protected]
• +31 20 8100 285
• +3165 8888 212

Why book with us

• Best Prices In Town
• 5 Star Rated Service
• Fast & Easy Booking
• No Hidden Fees
• Average 30% cheaper
• Friendly 24/7 Service

Quick links

Buy the FunAmsterdam Gift Card, an awesome present that allows your friend or family member to book one of the hundreds of activities we offer!

Beer tasting Amsterdam

A lively beer tasting in Amsterdam!

The mystery beer tasting.

While our beer guide tells you fun facts about beer and all kinds of other tall tales, you enjoy a local beer tasting in Amsterdam. You will learn more about the beers, the breweries and the brewing process in a fun and interactive way. A perfect activity for beer lovers!

Feel the excitement of our mysterious beer tasting 😉 With (new) friends you will be treated to a great afternoon in Amsterdam! This mysterious 1-hour beer tasting is organized opposite Amsterdam Central Station in a cozy bar.

Our enthusiastic beer guide will tell you interesting stories about the beers and breweries, during the tasting you will receive 5 different tasting glasses of beer and snacks/snacks will be served.

Whether you're a die-hard beer lover or just looking for a unique activity, this experience will bring fun and entertainment to everyone. Come with us and unravel the mysteries hidden in every glass!

What can you expect from the Mystery Beer Tasting?

• Bookable from 1 person
• € 25,00 per person
• The beer tasting is from Thursday to Sunday from 4:00 PM to 5:00 PM
• The beer tasting takes place at Lovers Café (Prins Hendrikkade 20a, Amsterdam) opposite Central Station
• The Beer Tasting lasts 1 hour
• 5 tasting glasses in total
• Dutch cheese/sausage and nuts
• Enthousiastic beer guide

Perhaps more interested in our #1 Craft Beer & Brewery Tour?

Are you looking for a unique activity with your friend(s), family, or vague acquaintances? Or a team building afternoon with colleagues and/or relations? Then you can also opt for the #1 Beer & Breweries Tour and take the bus to 3 different breweries for a tour and 3 different beer tastings. The tour lasts 3 hours and departs every Friday and Saturday from Overhoeksplein at 2:00 PM, close to Central Station. A ticket costs €59.50 per person. It is also possible to rent the bus with or for a private group. read More for Info & Tickets 

Beer tasting as a gift?

You can also give a beer tasting as a gift, certainly a unique gift! This will certainly make a beer lover happy, but of course also someone who is not necessarily very interested in beer, but is interested in a lot of fun! In step 2 when purchasing a ticket, you can select the gift card option. You will then immediately have the gift card in your inbox, no delivery time, which is of course very useful if you need to give a gift to someone at the last minute. read more about the beer tasting gift card   .

A lively beer tasting in Amsterdam, The Mystery Beer Tasting! While our beer guide tells you fun facts about beer and all kinds of other tall tales, enjoy

Beer tour Amsterdam with private bus!

Private tour of the Breweries with your own bus! The Brew Bus Amsterdam private tour is a perfect outing for groups or for any occasion

#1 Craft Beer & Brewery tour Amsterdam

Hop aboard Brew Bus Amsterdam for the #1 Beer & Breweries tour and we'll drive you to 3 unique breweries in the city!

• BEER TASTING AMSTERDAM
• BREWERY TOUR

© 2023 Brew Bus Amsterdam

©Brouwerij ‘t IJ 2024

Brewery tours.

When we do not use it for brewing, we conduct tours in our brewery at the Funenkade . We tell you about the fascinating history of our brewery and explain the role of water, malt , hops , and yeast within the brewing process.

Every Friday, Saturday and Sunday, an English language tour starts at 3.30 pm, followed by a Dutch one at 4 pm. The tour takes about 20 minutes and cost €2,50 per person. Booking in advance is not possible. There is a limited number of twenty places, so be quick to grab some if you are keen to join.

In addition to the regular tours, we also provide private tours. From Monday till Thursday, the tours will always be after 6 pm. On Friday, Saturday, and Sunday, the tour is always outside the regular tour times.

Mail to [email protected] for information about prices and availability.

Individuals 

Friday / Saturday / Sunday   3pm – English 4pm – Dutch

Price per person: € 2,50 

Privacy Overview

Where are you located?

Taste the story of the world's most famous beer.

The Heineken® Experience is an attraction located at Heineken’s® first built brewery in Amsterdam’s city centre.

The Heineken® Experience and more…

Learn about Heineken’s® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can enjoy a Heineken® or two.

The Heineken® Experience draws people from all over the world curious about how a small Amsterdam brewery could grow to become one of the world’s leading beer brands. But there is more to the building than that. It is also a versatile venue to brew the perfect event. From a party to a meeting, from a lunch to a presentation, the Heineken® Experience promises to make it unforgettable. And just remember, some of the biggest ideas started on something as small as a beer coaster.

The Best ‘Dam Welcome

Amsterdam has got it all. And we should know, because we were born here. So, when you visit Amsterdam, see us first, and let the Heineken® Experience crew be some of your local friends.

More about The Heineken® Experience

What is the heineken® experience.

The Heineken® Experience is an attraction located at the Heineken's® first built brewery in Amsterdam's city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken's® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can, of course, enjoy two Heinekens.

Opening hours

Contact and route, is the heineken® experience wheelchair accessible.

The Heineken Experience is a historic monumental building currently undergoing renovation, partly intended to improve the safety and accessibility of our building. For this reason, the Heineken Experience will not be wheelchair accessible until further notice.

Are children allowed in the Heineken®Experience?

Is there a cloakroom.

We do have a cloakroom available in the attraction and it is free of charge. So you can just leave your belongings safe with us and enjoy the tour with your hands free.

What language is the Heineken® Experience in?

All our tours are in English. You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.

Brew your perfect event

We love hosting events just as much as we love the first sip of a freshly draughted Heineken®. With seven different event spaces, we are almost certain we can accommodate your every need. Our highly dedicated and experienced team is here to support you in all your catering and planning needs. Whether it's a meeting or a large dinner party, we've got you covered.

The Heineken story

Heineken® heritage

Brewing beer

Brewing a better world

A sneak peek of the Heineken Experience

An immersive brand experience that takes you through the story of Heineken®.

See it, touch it, taste it

Let us tell you the story of how a small, Dutch brewery became the world’s most premium brand of beer. The world of Heineken® is one best experienced through all the senses; we’ll let you feel the hops and smell the authentic scents of the brewery. It’s all there.

Discover the story behind Heineken®

We've been around for over 150 years, so you can imagine we have seen a thing or two. Take a walk through the halls where it all happened, let us serve you our heritage and see the evolution to the world-class brand we are today.

A sip from our stories

Two Breweries

Heineken®’s brew room is in the middle of two parts of the brewery. You can clearly see the different styles side by side.

The Grand Prix

Heineken® beer won the Grand Prix at the Paris World Fair in 1889, where the world’s greatest discoveries were gathered.

Heineken Collection

Deep dive into Heineken history from the comfort of your home. Available to all, you can now read up on your favourite beer brand and other beers of the Heineken family!

Enjoy a beer with your friends

Of course, we won’t send you on your way without finishing strong - with a nice, fresh Heineken® beer in the Best ‘Dam Bar. Meet tourists and locals alike, share memories and plan your next trip to make new ones.

Frequently asked questions

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The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

Where is the Heineken Experience located?

Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

What are your opening hours?

We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:

- Monday: 10:30 to 19:30 (last entry 17:15)

- Tuesday: 10:30 to 19:30 (last entry 17:15)

- Wednesday: 10:30 to 19:30 (last entry 17:15)

- Thursday: 10:30 to 19:30 (last entry 17:15)

- Friday: 10:30 to 21:00 (last entry 18:45)

- Saturday: 10:30 to 21:00 (last entry 18:45)

- Sunday: 10:30 to 19:30 (last entry 17:15)

Are children allowed in the Experience?

Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/

Minor accompanied by an adult are also not allowed inside the Heineken Experience.

Which languages does the Heineken Experience offer?

All our tours are in English, but we also offer audio-tours in Dutch, German, French, Italian, Spanish and Portuguese. Please note: this covers only the informative part of the Heineken® tour.

You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.

AMSTEL. BREWING SINCE 1870.

For over 150 years, Amstel has brewed a unique beer for all those people and moments in life so valuable they should be savoured and so good they must be shared. Scroll down and discover what makes Amstel so unique!

Founded in 1870

In 1870, our brewery was founded by two friends in Amsterdam. They brewed a new, Bavaria-style lager beer that became an instant favourite. Now, more than 150 years later, not only the Dutch, but people from all over the world know the excellent quality of Amstel.

Born out of Friendship

As it happens, Amstel Beer was born from the very particular friendship of its two founders: Charles de Pesters and Johannes van Marwijk Kooy. Brothers-In-Law and best friends who, as the story goes, could not find a single beer in Amsterdam that they both liked. So they decided to create their own. The rest is history.

Our classic, golden Amstel Beer, with its very distinctive and mildly bitter taste, has over the years become well known beyond the borders of its native country. The entrepreneurial spirit of the brand has created a host of brand extensions, such as: Amstel Lager, Amstel Premium Pilsener, Amstel Light, Amstel Bright, Amstel Radler and Amstel ULTRA.

Spirits of Amsterdam

Amstel is proud of its brewing heritage and trademarks its ‘European quality, born in Amsterdam’ everywhere possible. That Amstel was born in Amsterdam confirms its credentials as a premium quality, European beer, but it also reflects the progressive attitude shared by the city and the brand.

Togetherness and Friendship

Rooted in the friendship of its creators, who simply wanted better beer they could enjoy together. The spirit of Friendship has defined Amstel from the start, and still underpins all that it does today. Amstel’s value of Togetherness is fundamental, visible in global platforms and sponsorships.

Terms & Conditions

Introduction

In order to ensure that we all enjoy the facilities of the Heineken website, we herewith set out our general guidelines. In these Terms and Conditions of use, and Privacy and Cookie Policy, you will find details on our policies and regulations. We suggest you read them carefully. The following is a general approach only.

Terms and Conditions

These terms and conditions of use ("Terms of Use") apply to all visits to and all use of this website of Heineken Brouwerijen B.V. ("Heineken"), as well as to all information, recommendations and/or services provided to you on or through this website (the "Information").

Applicability

By using this website you agree to the applicability of these Terms of Use. We note that these Terms of Use may be changed over time. Such changes shall be effective immediately upon the posting of the modified Terms of Use. Users of the website are advised to regularly read the Terms of Use for possible changes.

Information and liability

The Information is for general information purposes only and does not constitute advice. Heineken shall not be liable for any damages resulting from the use (or inability to make use) of this website, including any incorrectness or incompleteness of the Information, unless such damage is the result of any wilful misconduct or gross negligence on the part of Heineken. Heineken shall not be liable for damages resulting from any lack of suitability, timeliness or accuracy of this website or the Information.

Heineken shall furthermore not be liable for damages resulting from the use of electronic means of communication, including, but not limited to, damages resulting from the failure or delay in delivery of electronic communications, interception or manipulation of electronic communications by third parties or by computer programs used for electronic communications and transmission of viruses.

Heineken disclaims all warranties including, but not limited to, warranties of conditions, quality, merchantability, fitness for a particular purpose and non-infringement.

Information of third parties

The Information originating from third parties constitutes an expression of the personal opinions of those third parties. Heineken is not responsible and shall not be liable for such Information.

Hyperlinks on this website may direct visitors to external websites which are maintained by third parties. Heineken shall not be liable for the contents and the functioning of such external websites. Heineken shall also not be liable for the quality of products or services which may be offered on such external websites.

Intellectual property

Unless indicated otherwise, all intellectual property rights to this website and the Information are owned by Heineken. These rights include but are not limited to all copyrights, rights to the trade names, word trademarks, pictorial trademarks and logos of Heineken, such as, but not limited to the rights to "HEINEKEN".

Users are permitted to read this website and the Information and make copies for their own personal use, for example by printing or storing. All other use of the website or of the Information, for example the storage or reproduction of (a part of) the website of Heineken in any external internet site, is not permitted.

Unsolicited ideas

In the event that you post unsolicited ideas and/or materials whether consisting of texts, images, sounds, software, information or otherwise (the "Materials") on this website or send such Materials to Heineken by email or otherwise, Heineken shall be entitled to use, copy and/or commercially exploit such Materials to the fullest extent and free of charge. Heineken shall not be bound by any confidentiality obligation in respect of such Materials.

You hereby indemnify and hold Heineken harmless from and against all actions, claims and liabilities,suffered, incurred or sustained by Heineken as a result of the use and/or exploitation of the Materials infringing the (intellectual property) rights of any third party or otherwise being unlawful towards a third party.

Please do not share our content with anyone under the legal drinking age.

Severability

If these Terms of Use are or become partially void, the parties will continue to be bound by the remainder of the same. The parties shall replace the void part by provisions that are valid and have legal effect that correspond with those of such void part as much as possible, taking into account the content and the purport of these Terms of Use.

Applicable law and jurisdiction

These Terms of Use shall be exclusively governed by Law of the Netherlands. All disputes arising in connection with these Terms of Use, including but not limited to disputes concerning the existence and validity thereof, shall be resolved by the competent courts of Amsterdam.

Cookie and privacy policy

Cookie policy

This website dedicated to the Heineken brand (the “Website”) is provided by Heineken Brouwerijen B.V., a company organized under the laws of the Netherlands (“Heineken”). The Website makes use of so-called cookies". Cookies are small text files that the Website stores on your user device.

Cookies used on the Website

The Website uses cookies for the following purposes: Functional cookies: cookies used to enhance the user friendliness of the Website for visitors. For example, a cookie is placed to remember your preferred country and language settings and to remember the information you submitted on the age-gate page. Without this cookie, you would have to re-enter the age-gate before every page you want to visit on the Website.

Analytics cookies: Heineken uses Google Anaytics cookies, with the purpose to analyze how visitors use the Website. Heineken can then make improvements to the usability of the Website. Google only processes data obtained via the Website in an anonymous form. Please visit www.google.com/analytics for more information on Google Analytics.

Third party cookies: the Website allows cookies of social plugins of certain third parties. This enables a user to share content of the Website on such social networks. These plugins also enhance the user friendliness of the Website, for example with the Facebook plugin on the Website users can simply register to the Website with their Facebook account details. The data collected by these third parties via the plugins are exclusively determined by such third party as Heineken can’t read these cookies (nor can these parties read the cookies of Heineken). For information regarding the third party cookies please check the respective third party’s privacy policy. The functional cookies of the Website that are stored by Heineken on your computer only remain valid during your session on the Website.

Changing your settings

By changing the settings in your web browser, you can establish that you will be given notice if a cookie is stored on your computer. By changing settings, you can also establish that your browser does not accept cookies from this Website. However, if your browser does not accept cookies from this Website, you may not be able to access or use all features of this Website.

Drink Amstel Responsibly

OUR APPROACH

MARKETING OUR PRODUCTS RESPONSIBLY - As we don't want to contribute to excessive consumption or misuse, we have set standards and we comply with regional and national codes for beer and alcoholic advertising. We only place commercial communication where at least 70% of the audience is over 18 years or in some countries the legal purchase age if that is higher than 18 years. We will only feature people who are at least 25 years old and act and appear their age. We will not suggest alcohol is the key to social or sexual success. We define commercial communication as all activities carried out in order to market our brands (alcoholic and any non–alcoholic versions of alcoholic brands). This includes: all advertising, the brand name, product descriptor, packaging and labelling, digital and mobile phone communication, sponsorships, product placement, promotions (on & off–trade) and point of sale materials.

EMPLOYEES AS AMBASSADORS

We encourage our employees to be ambassadors for alcohol responsibility and to take personal responsibility for their own alcohol use. Our company worldwide implements Cool@Work – a workplace alcohol information and prevention programme. It aims to improve safety and health at work, ensure responsible alcohol consumption and create awareness, commitment and ambassadorship among employees. Employees are divided into three groups and targeted information and support is delivered to each group: Green: the majority who consume alcohol in moderation and are responsible drinkers. Amber: Those at risk of developing alcohol problems because of their job activities or characteristics. Red: Individuals showing performance or health problems because of their alcohol consumption. Targeted communication and training is implemented annually by our global operating companies using tools and methods most appropriate to local market needs.

WORKING WITH THE INDUSTRY

Industry can be a valuable partner to encourage responsible drinking. The combined impact of brewers working together to address common issues is more powerful and in some cases has greater impact than companies acting alone. Industry groups, governments, non–government organisations, consumer groups, police forces, legislators, retailers, bar and pub owners and community groups all have a valuable role to play in encouraging responsible consumption. We work with brewers on a global (Worldwide Brewing Alliance), regional (e.g. Brewers of Europe) and market level on joint initiatives to promote responsible consumption. We also cooperate with the wider alcohol beverage industry on a global level (e.g. International Center for Alcohol Policies) and in many markets (e.g. Portman Group in the UK).

WORKING IN PARTNERSHIP

We work with others to encourage responsible attitudes to alcohol and to address alcohol related harm. It has been recognised by the World Health Organisation that brewers can effectively contribute to reducing alcohol related harm. We currently have partnerships with a variety of NGOs and third parties to address different areas of alcohol related harm. Our commitment is that by 2015, all of our majority owned companies will have a partnership to help reduce alcohol related harm.

WHAT IS ALCOHOL?

Alcohol is created when fruits, vegetables or grains are fermented. That means using yeast or bacteria to chemically change sugar in the food into alcohol. The chemical name for alcohol in drinks is ethanol. Ethanol is a colourless liquid that is lighter than water - one millilitre weighs around 0.8 grams. The amount of alcohol present in different fermented products varies greatly. The percentage of alcohol in a typical serving of beer is around 5%; for wine it's about 12% and spirits approximately 35%.Alcoholic drinks also contain energy (calories) from alcohol (30 kilojoules per gram). The nutritional value of most alcoholic drinks is very low, because they contain little protein, fat or other nutrients. Some drinks like beer, do contain sugars and carbohydrates, B-vitamins, micronutrients and minerals.

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Just a Few of the Biggest Concert Tours of 2024, from Olivia Rodrigo to Bad Bunny

Posted: April 26, 2024 | Last updated: April 26, 2024

Listening to your favorite musician at home is fun, but there's nothing quite like the experience of singing along with them, and tons of more fans, live. And as luck would have it, 2024 is shaping up to be a massive year for some of the world's top musical acts, so chances are your favorite performer might be stopping at a city near you soon.

Ahead, we rounded up some of the biggest concert tours of 2024, ranging from Taylor Swift's mega-popular Eras Tour to Drake and J. Cole's exciting It's All A Blur Tour - Big as the What?—set to kick off this winter. You can also expect tour dates from classic icons like Stevie Nicks, Billy Joel, Bruce Springsteen, and more.

1) Taylor Swift

Undoubtedly one of the biggest concert tours ever, Taylor Swift's Eras Tour will continue right through 2024. The international leg of the tour kicked off in Japan, where she played four shows in Tokyo. She'll also stop in Melbourne, Singapore, Paris, Madrid, London, Milan, and more before returning to the States to play in the fall.

There's nothing like seeing T. Swift IRL, but don't fret if you're unable to nab tickets—the Eras Tour movie is now available to stream from the comfort of your home.

2) Olivia Rodrigo

This is not a drill—"Drivers License" singer Olivia Rodrigo will be hitting the road on tour starting at the end of February. The Guts World Tour runs from February through mid-August and has dates in Nashville, Toronto, Chicago, and New York City, among others. Even cooler? Rodrigo will have a stacked list of special guests—like PinkPantheress, Remi Wolf, The Breeders, and Chappell Roan—with her.

3) Red Hot Chili Peppers

Did you hear the good news? The Red Hot Chili Peppers have extended their global tour through summer 2024. The buzzy stadium tour, which kicked off in June 2022, will now run until July 2024 and bring the California-based band to places like Los Angeles, Tampa, Toronto, and Salt Lake City.

4) Bad Bunny

It's fitting that "Monaco" rapper Bad Bunny titled his tour Most Wanted —it's slated to be one of the year's hottest tours. Planned to help promote his latest studio album, Nadie Sabe Lo Que Va a Pasar Mañana , Most Wanted will kick off in Salt Lake City on February 21 and run through May 26.

5) Billy Joel

If you haven't yet seen Billy Joel perform live, there's still time! The Piano Man has added more tour dates to his schedule, stopping in cities like Tampa, New York, Denver, and St. Louis this year. Even more exciting? He'll share the stage with fellow iconic performers Sting and Stevie Nicks for some of these dates.

Mitski recently announced that she's expanding her North American tour dates , and we couldn't be more excited. The months-long tour, which supports her 2023 studio album The Land Is Inhospitable and So Are We, has a long list of stops, including Miami Beach, Philadelphia, Brooklyn, and Paris.

There's nothing quite like a Madonna concert, that's for sure. The singer's Celebration Tour , which started last October, continues straight through the spring with dates in Seattle, San Francisco, Mexico City, and more. Besides her eye-catching sets, chart-topping songs, and impressive choreography, concertgoers also get a glimpse of the performer's fantastic costumes, which include looks from Versace and Jean Paul Gaultier.

8) Bleachers

The New Jersey-founded rock band, which is fronted by Jack Antonoff—known for producing albums for top acts like Taylor Swift, Lorde, and Lana Del Rey—not only has announced a new album but a new tour , too. The tour will start in the UK in March, ending fittingly in the band's home state of New Jersey in mid-June. Check out their newly released music video for "Tiny Moves" if you need a Bleachers fix in the meantime.

9) Nicki Minaj

Nicki fans rejoice: the rapper and singer might be coming to a city near you soon as part of her Pink Friday 2 World Tour. The massive tour will include performances in Brooklyn, Oakland, and Baltimore, with stops at Dreamville Festival and Rolling Loud California along the way.

10) Blink 182

Live out all of your nineties and early aughts pop-punk dreams with one of Blink 182's One More Time Tour dates. The tour, which supports the band's ninth studio album, One More Time..., will bring the trio to cities all over the globe, including Sydney, Santiago, Portland, and Boston. The tour's supporting act is Pierce the Veil, which is also worth checking out.

11) Stevie Nicks

The oh-so-magical Stevie Nicks continues her touring streak with a bunch of 2024 concert dates . Set to begin in Atlantic City, NJ on February 10, Nicks will visit a dozen cities throughout the U.S. this year, such as New Orleans, Omaha, and Chicago. "Let's keep this party going in 2024," the singer-songwriter posted on her Instagram in September to announce the newly added tour dates.

12) The 1975

The 1975 is showing no signs of slowing down. The British band, famous for hits like "Somebody Else" and "Robbers," has extended their 2023 tour through 2024. Titled Still...At Their Very Best , the 22-date tour will open in Glasgow on February 8 and conclude in Amsterdam on March 24.

13) Drake and J. Cole

Rap greats Drake and J. Cole come together for the It's All a Blur Tour – Big As the What? which is guaranteed to be a good time. Drake, fresh off his 2023 It's All a Blur tour with 21 Savage, is set to hit dozens of cities starting in February, many of which J. Cole will also be in tow for. Scoop up tickets ASAP, as Drake's shows are known to sell out.

14) Janet Jackson

Superstar Janet Jackson is also extending her 2023 tour, Together Again , into 2024 with dates in Anaheim, Austin, New Orleans, and Hartford. Even cooler? Jackson's supporting act is the 2000s southern rap legend Nelly.

15) Rolling Stones

If you've ever dreamed of seeing the Rolling Stones perform live in person, now's your chance. The iconic rockers, who released their studio album Hackney Diamonds this past fall, are returning on the road for a 16-date tour with shows throughout the United States and Canada. Concertgoers can expect a mix of new tunes and Stones classics.

16) Bruce Springsteen

Famous for countless listenable hits like "Born to Run" and "Glory Days," Bruce Springsteen is set to embark on a massive world tour this year with his band, The E Street Band. The much-anticipated tour will take the Boss and his crew to cities such as Phoenix, San Diego, Dublin, and Madrid, from March through November.

17) John Mayer

Be sure to catch John Mayer's solo tour this year, which will bring the guitarist and crooner to cities throughout Europe. This leg, an extension of his popular 2023 solo tour, will kick off in Stockholm on March 13 and finish in Dublin on March 29.

18) Shania Twain

Okay, this one is technically a residency , but we're excited nonetheless. Shania Twain, most known for her incredible outfits (her hooded leopard print look, anyone?) and hits like "Man! I Feel Like a Woman!" is setting up shop in Vegas starting May 10. Twain's residency will take place at the Bakkt Theater at Planet Hollywood on and off throughout December 2024.

All good things must come to an end. The Eagles, known for "Hotel California" and other amazing rock songs, began their final concert tour this winter. It launched in Phoenix on January 20, with March 16 as its last date in the United States. Eagles fans won't want to miss this one.

20) Alanis Morisette: The Triple Moon Tour

Alanis Morisette joins forces with Joan Jett and the Blackhearts for their 2024 Triple Moon Tour , which has dates in North America and Canada. This tour is a great one to catch this summer, as it's slated to run from June through August.

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