do smart tourism destinations really work the case of benidorm

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"do smart tourist really work the case of benidorm".

Francisco Femenia Serra & Josep A. Ivars Baidal from the University Institute of Tourism Research, at the University of Alicante have published an article "Do smart tourist really work? The case of Benidorm" published in the Asia Pacific Journal of Tourism Research, where they are echoed of the benefits of being a smart tourist destination, using the case of Benidorm .

In summary, the results of the research show that thanks to its DTI project and its smart solutions, Benidorm has managed to improve several aspects of its tourism management, including: 1) Greater knowledge of demand from big data; 2) More efficient marketing; 3) Better internal coordination; 4) Greater public-private collaboration for the promotion of innovation; 5) A repositioning of the image of the destination among professionals.

In addition, the results show that the DTI has p ositive effects on the experience of tourists who use technological solutions on issues such as: obtaining information, making decisions, navigation at destination, sharing experiences or saving time and effort, among others.

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01/01/2019 al 31/12/2019

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The manager of Visit Benidorm emphasizes that data analysis is vital in decision making

Benidorm, a model in the Smart Tourism and Data Forum

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The UNWTO defends the opportunities that technology and data applied to tourism offer to increase social sustainability

Almost sixty years after Benidorm hosted the first edition of its European Week, its status as a tourism leader has led to the city hosting a new encounter with Europe as a backdrop. In this case, the Smart Tourism and Data Forum, organized within the framework of the Spanish Presidency of the Council of the European Union and in which the city, as a model for smart tourism and data, has starred in the first of the work tables of the day.

A table moderated by the president of Segittur, Enrique Martínez; in which the manager of Visit Benidorm, Leire Bilbao, and the director of Tourism and Hospitality of the Basque Government, Aroa Jilete, participated; and in which it has been addressed, from the experience of both, what types of data can be most useful to destinations to improve their management.

Bilbao has recalled that it was in 2015 when Benidorm opted for tourism intelligence, a path that led it to set itself the “challenge” of being “the first certified Intelligent Tourist Destination (DTI) in the world”, a goal that was achieved at the end of 2018 and that “it represented a paradigm shift.” Since then, the city, together with the private sector, has been implementing tools and sharing data.

The analysis of this data has made it possible to “detect needs and provide solutions”, as well as know “what is happening in the city”, “what tourists say” or “how many arrive from the airport”, guiding promotion, managing tourist flows and promoting events or actions at times when tourist activity is lower.

As an example of data monitoring, the Visit Benidorm manager has referred to the management of water, mobility, or the flows of people on the beaches, as well as the Biontrend tool of the Hosbec employers' association, which provides information on the type of client, accommodation regime or possible participation of a tour operator. All this data, Bilbao has transferred, “allows us to value what we are” and be in a process of “continuous improvement.”

Like her tablemate, Bilbao has advocated for “the standardization of data” and the use of common “nomenclatures” for all destinations. Before this table, the Forum featured a presentation by the executive director of the World Tourism Organization (UNWTO) Natalia Bayona, entitled 'Education and tourism innovation: towards social sustainability by making decisions based on data'.

During his speech, Bayona outlined the growth that investment in tourism technology has experienced in the last five years, reaching 48 billion dollars, since the largest investors in technology are seeing tourism as an interesting opportunity and industry.

The UNWTO representative has delved into the need for Europe to increase its representation in this investment in line with its tourism weight. In this regard, she stated that the continent “has talent” and “hosts startups” that “will allow tourism to be more sustainable,” also on a “social” level.

Finally, she stated that “tourism is the most humane economic sector” and stated that “the investment framework must guarantee that people are at the center as the highest priority” and that sustainability – “our planet” – is the "main goal".

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Smart tourism destinations really make sustainable cities: Benidorm as a case study

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URI: http://hdl.handle.net/10498/27669

DOI: 10.1108/IJTC-01-2022-0006

ISSN: 2056-5615

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Do smart tourism destinations really work? The case of Benidorm

2018, Asia Pacific Journal of Tourism Research

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Objectives. In general, the smart approach allows strengthening the ability to solve problems (e.g. those related to sustainability) through an efficacious use of knowledge. Smart management of tourism rests on an information-driven logic, becoming critical the capacity of organizations to capturing data from diverse sources and makes them available to managers. It is recognized that smart tourism destinations are built around a number of areas, within which sustainability is one of them. The paper intends: to present how the literature has addressed the intersection between the smart and sustainability concepts and to display diverse cases in that intersection. Methodology. The study presents a review of the literature of smart tourism and sustainability, trying to unravel the link between both concepts. Then, it performs a collection of experiences on the components of smartness, implemented with satisfactory results and aligned to the management of sustainability issues. Findings. The analysis reveals several gaps that should be bridged for a full exploitation of the intersection between smartness and sustainability. Firstly, the need to move from a focus based on technology, to a more global and long-term perspective on how the data-driven logic of smartness can help to tackle sustainability issues in destinations. Secondly, the smart tourism approach has a potential for the preservation of local heritage, way of living and culture, connecting its capabilities with the social components of smart people, smart mobility and smart living. Finally, the insertion of tourism into the emergent paradigm of circular economy. Research limits. Although the completeness in the collection of experiences in a so vast and dynamic field is a utopia, it is honest to recognize that the speed of technological evolution prevents to present a set of initiatives fully updated, together with their outputs. Practical implications. The design of tourism destinations should not be based on harnessing the ICTs proliferation only, but, more importantly, on the need for balancing all the beneficiaries -from internal publics (residents, local people) and external ones (visitors in one single word, both excursionists and tourists)- through the paradigm of “smartness”, that, in the search for a more sustainable tourism industry, guides people’s living conditions. Originality of the study. The study promotes to moving forward in this area through a cross-fertilization between theory and practice, with the outline of a number of recommendations together with some suggestions for further research in a still under explored field of study.

Collaborative Networks of Cognitive Systems. IFIP AICT

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Recent developments of ICTs enable new ways to experience tourism and conducted to the concept of smart tourism. The adoption of cutting-edge technologies and its combination with innovative organizational models fosters cooperation, knowledge sharing, and open innovation among service providers in tourism destination. Moreover, it offers innovative services to visitors. In few words, they become smart tourism destinations. In this paper, we report first results of the SMARTCAL project aimed at conceiving a digital platform assisting Destination Management Organizations (DMOs) in providing smart tourism services. A DMO is the organization charged with managing the tourism offer of a collaborative network, made up of service providers acting in a destination. In this paper, we adopted a multiple case studies approach to analyze five Italian DMOs. Our aims were to investigate 1) if, and how, successful DMOs were able to offer smart tourism services to visitors; 2) if the ICTs adoption level was related to the collaboration level among DMO partners. First results highlighted that use of smart technologies was still in an embryonic stage of development, and it did not depend from collaboration levels.

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PurposeThe aim of this paper is to provide a critical analysis of the main literature contributions that concern smart tourism development and management, highlighting gaps and logical inconsistencies. In addition, to further stress the importance of the issues at stake, a simulation is performed for showing how technology allows achieving better outcomes when a certain level of efficiency is obtained via re-engineering of main organizational and operational processes.Design/methodology/approachA content analysis of recent relevant literature is performed with the help of machine learning topic modelling algorithms. A network analytic approach to digital ecosystems, then, is used to study the relationship between technological tools and physical entities in a destination and how these and their combination affect the efficiency of the system at local and global levels.FindingsThe literature analyzed lacks a good discussion on the necessity to improve and rationalize the operational ...

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Francisco Femenia-Serra , Barbara Neuhofer

«Smart tourism» has gained momentum in research fostered by the revolution of the latest generation of information and communication technologies and has rapidly become a leading stream of literature. The concept has permeated governments and the business sphere and has been accompanied by the quest for developing smart devices, services and tourist destinations. However, experiences as the main focus of smartness development in tourism and destinations have received comparably little attention in the smart discourse. Smart destinations, as new ecosystems backed by concrete geographical contexts, facilitate the co-creation of a rich, technology-based, smart tourism experience (STE). Yet, a clear definition and examination of the dimensions of what constitutes a smart tourism experience is still to be developed. This paper aims to discuss the main core precedent constructs of STEs, namely: a) technology enhanced experiences and b) smart destinations, to underpin a holistic definition of a smart tourism experience. Based on an in-depth literature review, a novel conceptual model for this concept is developed and an agenda for further research is proposed drawing on the identified key themes and dimensions of this construct. By mapping out smart tourism experiences and providing real examples, this research contributes to the theoretical foundations of smart tourism and tourist experiences.

Alessandro Inversini , Kim Boes , Professor Dimitrios Buhalis

The term ‘smart’ represents a marketing word for all things that are embedded or enhanced by technology. One smart concept, which has gained momentum in recent years, is Smart City. It mainly focuses on how to increase the quality of life of citizens by using Information and Communication Technologies (ICT). This paper aims to explore which dimensions except technology are critical for the development of a Smart City and a Smart Tourism Destination. Following a multiple case study approach, this paper develops a framework for smartness in cities and tourism destinations. This exploratory research argues that leadership, innovation, and social capital supported by human capital are the fundamental constructs of smartness. Technology applications and ICTs are enablers, which support the core constructs of smart destinations. Results open the ground for discussing how to transpose ‘smartness’ to tourism and destination levels.

Francisco Femenia-Serra , Barbara Neuhofer , Josep Ivars

‘Smart tourism’ and ‘smart destinations’ have been gaining attention as new frameworks within which to understand the impact the latest information and communication technologies (ICTs) have on the relationship between businesses, destinations and tourists. However, there is a crucial element of the smart tourism ecosystem that has been rather neglected in research hitherto: the tourists themselves. By acknowledging a shift in tourists’ behaviour due to the advent of disruptive factors, this paper conceptualises the recently emerged notion of ‘the smart tourist’. This new type of tourist is profiled through a description of their attitudes and behaviours, and their role within the smart destination scenario is depicted. By taking a consumer-centric perspective and framing the conceptualisation within the relevant theories, this paper contributes to the current body of knowledge on tourism in a highly technological context and facilitates bridging smart tourism theoretical foundations with empirical research. The observed transformation in tourists’ behaviour and its encapsulation in the smart tourist conceptualisation reveal critical managerial implications for both destination management organisations and businesses in the rapidly changing smart tourism ecosystem.

Maria Lexhagen

Professor Dimitrios Buhalis , Kim Boes

Boes, K., Buhalis, D., Inversini, A., 2016, Smart tourism destinations: ecosystems for tourism destination competitiveness", International Journal of Tourism Cities, Vol. 2(2), pp.108 – 124 Purpose – Grounded in service-dominant (S-D) logic, the purpose of this paper is to explore the core components of smartness to present a framework for the development of the smart tourism destination. Design/methodology/approach – The paper explores the core components of smartness through case study analysis of well-established smart cities. Findings – The paper conceptualises smartness and argues ICT, leadership, innovation and social capital supported by human capital are core components of smartness. Although ICT is a critical enabler for smart tourism destinations, it is insufficient on its own to introduce smartness. The combination of hard and soft smartness components within a S-D logic ecosystem structure holds the potential for sustained competitive advantage and enhancement of quality of life of both residents and tourists in smart tourism destinations. Originality/value – The paper extends the application of S-D logic to the context of smart tourism destinations, specifically to examine the smartness concept as a means for competitiveness in tourism destinations.

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