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UAE’s Biggest Travel Trends of 2024, From Sustainability to Sleep and Set-Jetting

travel trends uae

Holiday plans for the new year are starting to take shape and, according to travel experts, 2024 trips may look a little different to your usual two weeks in the sun.

From  Emily in Paris  envy to the quest for eight hours of interrupted sleep, travellers are looking for something distinctive.

Here are nine of the  top travel trends  for next year.

Sustainable luxury

Underwater exploration at Misool Eco Resort in Indonesia. Photo: Misool

Eco-warriors need a holiday, too. Next year, the climate-conscious will be scoping out environmentally friendly excursions steeped in luxury.

The new year will mark a rise in  eco-luxe resorts  nestled in untouched natural reserves, with sustainability at the heart of every adventure, according to Nour Aridi, chief executive of UAE travel representation company Gulf Reps.

Research by Marriott Bonvoy, meanwhile, found 83 per cent of UAE residents would be happy to pay more for environmentally friendly accommodation, with green travellers pledging to put their money where their mouth is.

Cheap and cheerful

Flight prices to the Maldives are set to drop next year. AFP

While holiday spending is going up overall, good value for money is high on the agenda for many. Budget will be a factor when planning jaunts, with the cost of hotels and flights the biggest factors that define destination choice for UAE residents, according to Skyscanner’s latest report,  Travel Trends: Redefining value through experience in 2024.

For budget-conscious travellers, Skyscanner also revealed the biggest airfare price drops for next year will be for Orlando in Florida, Male in the  Maldives  and the Italian city of Rome.

Booking.com’s Travel Predictions 2024 research also showed that UAE residents are cutting bills by travelling outside of peak season, with 56 per cent planning to take children out of school to make the travel budget go further.

Culinary tourism

How far would you venture for the world’s juiciest burger, crispiest taco or most sumptuous pizza slice? The next street or a neighbouring city or even halfway around the world? An increasing number of hungry travellers are crossing oceans in pursuit of exclusive dining experiences, from lavish 16-course banquets created in Michelin-starred kitchens to indigenous flavours knocked together over open coals.

More than 85 per cent of UAE-based travellers want to try authentic cuisines wherever they go, according to Booking.com, boosting local economies and instilling a sense of pride in communities in the process.

Foodie travellers also have an appetite for virtual reality and AI as part of their experience, with nearly half seeking immersive, “phygital” culinary experiences, where the food is enhanced with mood-altering lighting, paired fragrances and soundscapes.

Dupe destinations

Boats at harbour in the afterglow, Naoussa, island of Paros, the Cyclades, Greece, Europe (Photolibrary.com)

Why go to Santorini when you can explore Paros at half the cost? The term “dupe destinations” refers to cheaper and less-crowded equivalents to popular holiday hotspots, where you can swerve the unpleasant effects of  overtourism  while still enjoying the overall vibe of a place.

According to Expedia Group’s Unpack ’24 travel trends guide, flight searches to Paros rocketed 193 per cent this year compared to last, while  Liverpool  was touted as an alternative to  London  and Memphis toNashville.

In the UAE, 33 per cent of us are planning a dupe destination getaway in the next three years, according to Marriott Bonvoy, with 34 per cent of Saudi travellers following suit.

Artificial intelligence

Out with the travel agents and in with the robots. The era of AI holiday planning has arrived, with 52 per cent of UAE travellers having used AI to help them plan or research a holiday, according to Marriott Bonvoy.

Booking.com , meanwhile, found that 60 per cent of UAE travellers trusted AI to plan every aspect of their trip, compared to 48 per cent of other travellers – and it’s not only limited to tech-savvy Gen Z. The study found that while younger holidaymakers were more likely to turn to AI, baby boomers and the silent generation are hot on their heels, seeking convenient, flexible and easy-to-manage travel.

Sleep tourism

Travellers are seeking luxury beds to sleep in such as this one at the Westin Resort & Spa, Himalayas. Photo: Westin Resort & Spa

An increasing number of UAE travellers are planning to ditch their travel companions and jump on a plane in pursuit of a solid night’s sleep.

About 70 per cent of UAE participants in Booking.com’s study said  uninterrupted sleep  will be the main focus of their holiday next year, compared with 58 per cent of all participants from 32 other countries. Additionally, 75 per cent of travellers from the Emirates will use their next holiday as pure “me time”, going solo and leaving their loved ones behind to regroup and prioritise their well-being.

Cultural immersion

Next year, authenticity will be on every serious traveller’s agenda, with journeys that go beyond the all-you-can-eat buffet to create a profound understanding of the world’s diverse cultures.

Almost half (42 per cent) of respondents in the UAE say they now rate the overall “vibe” of a destination as the most important factor when choosing where to go on holiday, according to Skyscanner.

“Travellers will continue to seek meaningful connections with the destinations they visit,” adds Aridi, from Gulf Reps. “Immersive cultural experiences will take centre stage, allowing travellers to engage with local communities, participate in traditional ceremonies and gain insights into local customs.”

Set-jetting

Searches for Romania have been boosted by the release of Wednesday on Netflix. Unsplash

Just how immersed are you in your latest TV box set? Enough to book plane tickets and jet off to recreate some of the action? Set-jetting results in movie and TV lovers booking a trip after seeing it on screen, and it’s sticking around for the year.

Following the release of  Wednesday  on Netflix, Expedia recorded a 150 per cent increase in travel searches for Romania, while  Emily in Paris  sparked a 200 per cent increase in searches for France’s capital city after its most recent season release.

“Set-jetting is fast becoming a cornerstone of luxury travel,” says Youssef Mouallem, executive vice president – international for Vista, a private aviation group. “From the timeless charm of Italy, which has played host to countless cinematic masterpieces, to  White Lotus -inspired trips to Maui and Sicily, set-jetting promises a unique and immersive experience that transcends the confines of the screen.”

Slow travel

One of the fastest-growing trends of next year will be slow travel. Tourists are increasingly looking to take their time, connect with local culture, disconnect from technology and minimise their impact on the environment.

Research from Marriott Bonvoy shows that 82 per cent of UAE travellers have already been on a slow holiday, with a further 82 per cent planning on it in the next three years.

Slow travel encompasses a variety of aspects. Some view it as an opportunity to volunteer, while others see it as a journey without rigid schedules, allowing for spontaneous connections and experiences. Ultimately, it’s about slowing down to savour the journey, ensuring that returning home doesn’t leave you in need of a “holiday from your holiday”.

Source : TheNationalNews

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Osaka, analogue adventures and sleep tourism among top UAE travel trends in 2024

A skyscanner report shows that more than half of travellers in the emirates plan to increase holiday spending next year.

Travel searches in the UAE for Osaka have spiked by 305 per cent year-on-year on Skyscanner. Unsplash / Jeremy Santana

Travel searches in the UAE for Osaka have spiked by 305 per cent year-on-year on Skyscanner. Unsplash / Jeremy Santana

More than half of UAE residents plan to spend more on travel in 2024 when compared to this year, with up to 90 per cent saying they will take at least the same number of trips.

That is according to a new report by Skyscanner, Travel Trends: Redefining value through experience in 2024 , which was released on Monday.

The data, which was taken in August with a sample of 1,000 UAE respondents, reveals the most popular destinations, travel trends and emerging traveller types.

Budget is a key factor

Value for money is a key factor for UAE travellers, with the cost of the hotel (16 per cent) and flight (32 per cent) being the biggest elements that determine destination choice.

A total of 56 per cent are budgeting to spend more on travel next year than this year, while 31 per cent will spend the same.

For anyone looking for budget-friendly destination, the Skyscanner report also includes the biggest airfare price drops for next year, including Orlando, Florida (a 72 per cent drop), Male in the Maldives (58 per cent drop) and Rome (52 per cent).

Munich, Brussels, New York , Bangkok, Antalya, Istanbul and Los Angeles have all had price drops, too.

Cultural experiences on top

Forty per cent of UAE respondents want to experience France as shown in Netflix show Emily in Paris. Photo: Netflix

Almost half (42 per cent) of UAE respondents say they now rate the overall “vibe” of a destination as the most important factor when choosing where to go on holiday – even more so than budget friendliness.

The experience factor is powering four trends right now, the report states, including sleep retreats, destinations seen in films and on TV, culinary experiences and catching a music concert.

Sleep retreats are becoming increasingly popular, the Skyscanner reports. Nearly half of UAE travellers (46 per cent) say they’re not getting the recommended seven to eight hours of sleep a night, and say getting a good night's sleep is high on their holiday agendas.

About 38 per cent of fans say they would fly short haul to watch their favourite musician live, while 19 per cent would commit to long haul. Thirty-eight per cent of those aged 25 to 34 plan to attend a gig in India next year.

Emily in Paris is providing UAE travellers with the most destination inspiration, with 40 per cent saying they want to experience the French capital like protagonist Emily Cooper, while more than a quarter want to head to Venice Beach like Barbie.

That said, while 92 per cent of UAE travellers say they have been inspired to take a trip based on what they've seen on the big or small screen, only 59 per cent go on to book.

As for restaurants, 46 per cent of UAE travellers say they've visited a destination to go to a specific restaurant, while 46 per cent more say it's something they want to do.

Emerging traveller types

Analogue adventurers is one of the emerging traveller types reported for 2024, which means Gen Z travellers are ditching digital devices in favour of analogue techniques. For example, 26 per cent of 18 to 24 year olds in the UAE are taking Polaroid cameras on holiday with them, 22 per cent take vinyl records and 15 per cent pack a 35mm film camera.

Many passengers from the UAE are also celebrating big milestones on holiday, with 72 per cent having taken a group trip to mark a birthday or anniversary. A further 23 per cent say it's something they would love to do. Saudi Arabia, Thailand and Turkey are the most popular places in the report for friends and families planning to celebrate.

A third type is called “luxe-for-less seekers”, as 37 per cent of travellers are planning to upgrade their flight to business or first class. Forty-two per cent plan to buy airport lounge access.

Osaka is the most favoured destination

Tokyo is also a top 10 trending destination among UAE travellers for 2024. Unsplash / Takashi Miyazaki

While European capitals are trending next year, the list of top 10 destinations UAE travellers are planning to go to starts with Osaka , in Japan, which has had a 305 per cent spike on year-on-year searches.

This is followed by Antalya in Turkey (273 per cent), Tokyo (250 per cent), Rome (154 per cent) and Berlin (96 per cent). Amsterdam, New York, London, Athens and Paris round out the top 10.

Food, attractions and the weather are the three biggest factors for UAE travellers when deciding where to go. Historical tours, heading to the beach and trying local food are the favourite cultural activities.

Other activities being favoured next year include snow sports (21 per cent), sporting events (20 per cent) and heading to a gallery (19 per cent).

“Skyscanner’s 2024 Travel Trends report highlights a growing emphasis on cultural exploration among travellers for the coming year,” said Naomi Hahn, vice president of strategy at Skyscanner. “We're witnessing a diverse range of cultural interests in travel, from music enthusiasts embarking on journeys to see their favourite artists to budget-conscious food enthusiasts seeking the finest culinary experiences without breaking the bank.”

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UAE travel trends: The best day to book the cheapest flight, and the best places to travel to in 2023

Travel & tourism.

2023 is the year of 'no-normal' as travellers look for unique experiences

STOCK Dubai Skyline Sheikh Zayed road

Dubai: This is the year that people are choosing all new experiences, a report by Expedia, Hotels.com and Vrbo revealed. The report calls 2023 the year of 'no-normal' when it comes to travel experiences.

The survey revealed that a surge in travel is expected to 'culture capitals' of the world and Dubai is featured in the top ten places in this category. The report also talks about hacks to save money when planning your big trips for the year.

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For regional insights, Skyscanner released their 2023 report with a focus on travellers in the UAE and the rest of the Middle East. Solo trips, the travel website said, are in demand with 2 in 3 (69 per cent) of travellers from the UAE considering going on holiday on their own in 2023.

So, where to go in 2023

Expedia's data showed that in 2023, travellers were looking for the 'path less trodden'. Many destinations were also being chosen based on TV shows, the report stated. And people are still looking for travel advice from family and friends in 2023. When planning a break, Skyscanner stated that 93 per cent of their respondents were influenced by social media with Instagram on top for UAE travellers, followed by Facebook.

The trending topic for travel according to Expedia is 'culture capital' and Dubai is on the list.

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Jon Gieselman, president of Expedia Brands was quoted in the report as saying, “We’re seeing a surge in trips to culture capitals, a new wave of interest in wellness retreats, and a spike in demand for outdoor destinations beyond just beaches and mountains — not a new normal, but people branching out to unexpected trends in what we’re calling the ‘no-normal.’"

The study was conducted among 24,000 respondents across 17 countries, in addition to data from the three travel companies.

tab-Edinburgh,-Scotland-iStock-956421616-(Read-Only)

Skyscanner, on the other hand, said Vienna, Austria and Phuket, Thailand were trending for families and couples' trips, respectively, in 2023. The website added that travelling while working is going to be huge this year, while countries with digital nomad visas were trending - such as Croatia, Greece, Mexico, Spain and Taiwan.

If you are looking for budget-friendly trips from the UAE, Skyscanner is listing Santorini, Vienna and Sarajevo as destinations that have seen the biggest price drops this year in comparison to 2019.

Both reports state that 'wellness' trips are in demand this year with travellers choosing to treat themselves while travelling. Beach holidays, luxurious itineraries and wellness retreats are high on the list of these travellers.

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Affordability and flexibility

Travellers in 2023 are looking for spontaneous fun at affordable rates - by booking one to three-star hotels choosing free breakfast or luxurious toiletries as bonuses.  Globally 35 per cent of travellers plan to stay in one- to three-star hotels in 2023, the report said.

Vrbo's data in the report showed that people were looking for kitchen amenities in their vacation rental. Using kitchen amenities to cut down on travel expenses is a big trend for 2023 and having an equipped kitchen is a big demand for group travellers.

Solo travel

Best days to book and travel

For international trips, Expedia's data shows that planning ahead by at least six months can get you good deals. However, if you haven't planned that far ahead, make sure you book your flight on a Sunday, the report said.

While Sunday is the best day to make the booking, Expedia said the best day to actually depart or travel is Wednesday. Tuesday mornings can also give you cheaper fares, according to viatravelers.com, since airlines release their fares on that day. Mid-week travel, most of these reports concur, offer the cheaptest flights but don't wait until mid-week to make that booking.

Having flexible dates for your travel plans can be the best way to find the cheapest rates, according to these reports.

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'bleisure' tourism, conscious travel: 5 post-covid travel trends in dubai, when the world was shutting down due to pandemic, the emirate was on-track and opened everything it promised.

travel trends uae

Nasreen Abdulla

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Dubai is now emerging as a top destination for “bleisure” tourism, as more people fly into the city with a mix of business and leisure needs in mind, a spokesperson for a government entity has said.

“The demographics of Dubai’s visitors are changing,” said Hoor Al Khaja, acting associate vice-president for International Operations at Dubai’s Department of Economy and Tourism (DET).

“More people are travelling to Dubai to visit and remotely work from here. Even for this travel market, many of our delegates chose to come in earlier, utilise their holidays and do some sightseeing. Some are choosing to stay on after the exhibition to enjoy their time here,” Al Khaja told Khaleej Times on the sidelines of Arabian Travel Market 2022, which opened on Monday.

“The city has been booming with new segments and new demographics. We are trying to cater to this new market by offering a new range of visas. We closely monitor their behaviours, search trends and more to meet their needs.”

Hoor Al Khaja is acting associate vice-president for International Operations at Dubai’s Department of Economy and Tourism.

Dubai had 2.2 million visitors in the first two months of 2022 alone. One of the reasons Dubai has become extremely popular is because of the way the city handled the Covid-19 pandemic, according to Hoor Al Khaja. “We shut down quickly, and we were quick to reopen, but our reopening was very thoughtful and safe. It was a showcase for us as a city of how agile and resilient we are.”

When the world was shutting down, we were going ahead and opening everything we promised we would. We have opened up many new attractions, from Ain Dubai to Deep Dive to the Museum of Future. So as the world comes out of the pandemic, there are so many things for tourists to see and do.

Some of the trends

Bleisure: More people are choosing to combine business and leisure in the city. Several people choose to work remotely while on holiday in the city.

Conscious Travellers: People are searching much more aggressively about the safety protocols and security measures before travelling. This is especially true for those with families. In this respect, Dubai becomes much more appealing as people realize that the city is safe and accessible

Short Booking Lead Times: Traditionally, many of our travellers in markets like Europe or America would book a couple of months or even a year in advance. However, with all the uncertainties and volatility in travel that has cropped up, many people are choosing to make their bookings just a couple of weeks in advance.

Sustainability: More travellers are conscious of the environment, and this plays into their decisions about which destination to pick. People are picking cities that match their ethos. With initiatives like Dubai Can- where residents are being encouraged to carry refillable bottles instead of single-use plastic bottles- Dubai is catering to those segments of travellers.

Long-term tourists: There has been a steady increase in long-term visitors. There are no longer static visitors who come and leave. The tourist demographics have changed significantly, and they keep coming back for longer periods of time.

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Everything you need to know about key 2023 travel trends in the UAE and Saudi Arabia 

travel trends uae

The increase in trips and spending is, in part, thanks to more confidence that 2023 holiday plans won’t be impacted by Covid, and the fact that travel remains a priority for Middle Eastern consumers.

Luxury will also be a key theme, with around a quarter planning on staying in luxury accommodation whilst away. 

The increase in trips and spending is, in part, thanks to more confidence that 2023 holiday plans won’t be impacted by Covid, and the fact that travel remains a priority for Middle Eastern consumers. Sustainability also plays an important role in 2023 travel plans, whilst ‘having a break from it all’ is key for holidaymakers. 

These are the findings of Marriott Bonvoy’s 2023 Travel Trends research, which analysed the 2023 travel plans of 14,000 travellers across Europe and the Middle East. 

Wellbeing Warriors Seeking Authentic Travel 

travel trends uae

Wellbeing-led holidays that allow people to get away from it all will be the predominant type of break those in the Middle East go on. More than six in ten from the UAE (61%) plan to, whilst the figure is even higher for Saudi Arabia (73%). 

Authentic travel is also key, with many wanting to immerse themselves in a complete change of culture, with over half in both markets (55% in the UAE and 56% in Saudi Arabia) wanting to explore new destinations and cultures. To truly soak up the local culture, 30% of those from the UAE and 27% of those from Saudi Arabia plan on taking an ‘extended holiday’ of three weeks or more in one destination. 

Of those going on an extended holiday, 39% from Saudi Arabia and 37% from the UAE say that it is the first time they will be doing so.

Forty-eight per cent of those from the UAE and 44% from Saudi Arabia going on extended holidays highlighted that being able to work remotely allows them to take a longer holiday without having to take annual leave for the whole break. 

In fact, hybrid and remote working have had a significant impact on travel plans in 2023. Nearly a third of those from the UAE (31%) and 23% from Saudi Arabia plan to take a ‘work-away holiday’ – where they will continue to log on and work whilst travelling, thus allowing them to experience a new place without taking annual leave.

Travellers Expect a Premium Experience 

In 2023, the majority of travellers plan to spend more on their holidays compared to the previous year - 74% in the UAE and 69% in Saudi Arabia say that they will. 

Around a quarter in each market (26% in the UAE and 25% in Saudi Arabia) plan to splash out and stay in luxury accommodation, whilst all-inclusive resorts will also be popular (17% in the UAE and 12% in Saudi Arabia). As a result, consumers from the UAE and Saudi Arabia have high expectations with regards to their holiday accommodation with cost, cleanliness and location as the three most important factors. 

Accompanying booking data from Marriott Bonvoy reveals how resilient luxury demand in the Middle East is, with bookings from April this year for luxury properties up 13% compared to pre-pandemic levels.

Related:   6 reasons why the UAE is an ideal destination for expats  

Safeguarding 2023 Spend on Holiday and Savvy Travelling Tips

travel trends uae

With more than nine in ten respondents planning to go away, the majority of travellers are clearly trying to ring-fence spending for holidays. Overall 66% of those planning to go away in Saudi Arabia and 69% in UAE say they will be going on more holidays in 2023 compared to the previous year, whilst far fewer say they will be travelling less frequently, suggesting a continued upwards trajectory for the industry post-pandemic. This is even more positive in light of data from Marriott Bonvoy which show that bookings in the Middle East from April this year were back to pre-pandemic levels, and are up 30% versus last year. 

The data also shows a very strong return to confidence when it comes to bookings at the end of 2022 for holidays into 2023. In October 2022, bookings from the UAE for 61-180 days ahead were up 364% compared to the same month in 2021. Meanwhile, in November they were up 276%. Looking at the KSA, In October 2022, bookings for 61-180 days ahead were up 321% compared to the same month in 2021. Meanwhile, in November they were up 121%.

Travellers are being smarter in the ways they are planning to save so they can safeguard their premium holiday experience – for example, to ensure they can still go to the destination they want, 42% from the UAE and 43% from Saudi Arabia plan to travel at different times of the year. 

However, just 27% in the UAE and 26% in Saudi Arabia say they will look to compromise by opting for cheaper accommodation. 

The Sustainability Factor

Sustainability is now a key factor when it comes to travel plans , with 85% in the UAE and 80% in Saudi Arabia saying environmental considerations now have some impact on their arrangements. 

Forty-three per cent in the UAE go as far as to say environmental considerations define their travel plans and they will only spend money with companies that have a positive environmental impact, whilst the figure is 38% in Saudi Arabia. 

When it comes to the destinations they plan to visit in 2023, Turkey will be the most popular destination for those from the UAE (27%) followed by a staycation in the UAE (26%) and trips to the UK (20%). Meanwhile, for those from Saudi Arabia, staycations will be top (33%) followed by Turkey (29%) and trips to the nearby UAE (27%).  

Neal Jones, Chief Sales & Marketing Officer, Marriott International - Europe, Middle East & Africa: “Travel trends for 2023 are more interesting than ever due to the unique situation we are in, as we look ahead to the way consumers plan to travel this year. What comes across very clearly is a resurgence in the sector based in large part on increased confidence amongst travellers, with most planning to spend more than last year and the demand for luxury with travellers in the UAE and Saudi Arabia remaining strong. This clearly shows great optimism, but also that people will be ring-fencing holiday spending. 

“We are also seeing other, existing trends come into sharper focus. I’m delighted to see the priority that so many travellers are putting on sustainability, with most taking it into consideration and many shaping their holidays around this. The pandemic also hastened the increase in remote working and it is clear that many plan to take advantage of the flexibility, using the opportunity to get away without taking annual leave.” 

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UAE travel trends: Long-haul destinations back in demand in 2024

UAE travel trends: Long-haul destinations back in demand in 2024

Japan’s Osaka and Tokyo are among the top three cities that UAE residents want to visit in 2024, as a majority – 97 per cent – of them are keen to explore new destinations this year, according to a new study.

Global travel site Skyscanner's new survey released on Tuesday found Osaka at the top of the list of UAE residents searching for travel in 2024, an increase of over 300 per cent, followed by Antalya (273%), Tokyo (250%), Rome (154%), Berlin (96%), Amsterdam, New York, London, Athens and Paris.

Conducted by OnePoll in August 2023, the survey covered views of 1,000 UAE residents. The study found that travel search demand among UAE residents is up by over 54 per cent in 2024 as people increasingly look at long-haul destinations.

“Long-haul destinations are coming back in 2024 because 2022-23 saw people travelling to closer destinations after the pandemic. Now there is a more appetite for long-haul travel,”

Ayoub El Mamoun, Skyscanner’s travel and destinations expert , said during the launch of the new study in Dubai on Tuesday.

Sharing trends, the study found that 46 per cent of UAE travellers have booked a destination purely based on a specific restaurant that they want to visit. While 72 per cent of UAE travellers will consider travelling to a gig in a different country if it would help save them money while 38 per cent would willingly take a short-haul flight to see their favourite artists live.

In selecting a destination, over one quarter – 28 per cent – of residents use film and television as a source of inspiration.

Around 26 per cent of travellers aged 18-24 now said they bring a Polaroid camera with them on holiday, while 37 per cent of residents said they check their work email during holidays, struggling to switch off from work.

When it comes to celebration vacations, 42 per cent said they struggle to decide on the destination and around the same percentage find it challenging to agree on the cost. While 41 per cent said it’s a struggle to decide on dates.

Some of the best value destinations for UAE travellers are Kuala Lumpur, Hoi An (Vietnam), Tirana (Albania) and Chiang Mai (Thailand), where the average cost for a five-star stay is around Dh374, Dh428, Dh515 and Dh538, respectively.

News Source: Khaleej Times

Written by Maryam Pervez

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Gulf Business

Travel trends: More than 50% people in UAE and Saudi Arabia are seeking new experiences

travel trends uae

Results from a new Twitter Insights Survey showed that around 33 per cent of the respondents in Saudi Arabia didn’t know how they felt about travel in 2022 against 31 per cent who were confident to hop on a plane and travel

Gulf Business

A new Twitter Insights Survey commissioned in May, asking audiences in Saudi Arabia and the UAE what they prioritised when planning their travels or booking a trip, has revealed the following:

Novel experiences are key: Over half of those surveyed in the kingdom and the UAE are motivated to travel to escape from everyday life and encounter new experiences. Around 33 per cent of people in Saudi Arabia don’t know how they feel about travel in 2022 against 31 per cent who are confident to hop on a plane and travel, while 56 per cent of people in the UAE are confident about travelling.

Family is the focus: The most popular reason for people in Saudi Arabia to travel this summer is for a family holiday (46 per cent), which matched the sentiments of over 51 per cent respondents in the UAE.

Price matters: On key factors that would eliminate specific travel destinations from travel plans, the most popular reason for Saudi Arabia residents was high expenses at the destination (46 per cent) closely followed by ticket prices (40 per cent). Surprisingly, these ranked above safety (35 per cent), geopolitical situations (29 per cent) and public health (19 per cent).

UAE residents differed in their opinion by placing safety as their number one factor (39 per cent), closely followed by ticket prices (36 per cent), geopolitical situations (35 per cent) and high expenses at the destination (35 per cent). Public health ranked as one of the lowest threats to travel plans for UAE respondents, at 24 per cent.

Demand for short-haul flights: People displayed mixed reactions to a question on which is the most appealing destination. Individuals in Saudi Arabia identified Dubai to hold the highest appeal (24 per cent) with Switzerland as a close second (17 per cent). Asia (25 per cent) and Turkey (23 per cent) were the most popular picks in the UAE.

Last minute getaways remain popular: Travel at short notice proved the most common lead time for booking, where most people in the UAE said they would book a trip around a month in advance (33 pere cent) and people in Saudi Arabia said they would book less than two weeks ahead of their travel (30 per cent).

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travel trends uae

These 5 megatrends will shape the Gulf and beyond over the next 25 years

Since oil was first found in Abu Dhabi more than 70 years ago, the Gulf region has experienced remarkable development and change.

Since oil was first found in Abu Dhabi more than 70 years ago, the Gulf region has experienced remarkable development and change. Image:  REUTERS/Ahmed Jadallah

.chakra .wef-1c7l3mo{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;}.chakra .wef-1c7l3mo:hover,.chakra .wef-1c7l3mo[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-1c7l3mo:focus,.chakra .wef-1c7l3mo[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);} Ahmed Galal Ismail

travel trends uae

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Stay up to date:, united arab emirates.

  • Three Arab economies — Saudi Arabia, the UAE and Egypt — are bucking global economic trends and growing fast.
  • The UAE, Saudi Arabia and Egypt are taking a growing role in global political dynamics, leading on issues like climate change and cutting-edge technology.
  • As a new Arab economic renaissance dawns, these states’ actions in the face of global megatrends like changes in global trade and the dawn of AI will dictate whether their success continues.

Today, 70 years since the discovery of oil at the Bab-2 well in Abu Dhabi heralded a new era for the Gulf region, the global landscape is marred by sluggish GDP growth and looming recession risks. But the Arab world’s ‘Big Three’ economies — the UAE, the Kingdom of Saudi Arabia and Egypt — are bucking the global trend, successfully diversifying their economies and carving a leadership role in the new global economy.

These economies represent the fastest-growing economic bloc in the world. Saudi Arabia is the first trillion-dollar economy in MENA and the UAE has delivered record non-oil growth. Egypt, for its part, is achieving a positive trajectory despite recent compounding and challenging headwinds.

Driven by proactive government initiatives to foster business creation, an intensified focus on entrepreneurship and education, and a cultural shift towards innovative business practices, the UAE and Saudi Arabia have established themselves as top global destinations for launching new ventures, ranked first and third respectively .

This environment of sustained business friendliness is pivotal for the region’s impending renaissance. The course of the next 25 years, however, will also be shaped by five key megatrends — and how the Arab world’s Big Three economies capitalize on the opportunities to come in a changing world.

Have you read?

How industry 4.0 is transforming the gulf's manufacturing sector, how can healthcare and education in the gulf keep pace with a fast-changing world, 1. charting the path to net zero.

Gulf Arab states are building a future that aligns with global climate goals, having laid down an institutional framework aimed at climate change mitigation. Moreover, the hosting of back-to-back Conferences of the Parties (COP) in Egypt and UAE has amplified the Arab voice in the global climate change narrative.

Regional efforts are also leading the way. The UAE took a pioneering step by launching the UAE Net Zero by 2050 strategic initiative, becoming the first nation in the MENA region to set such an ambitious target. Regional powerhouses like ADNOC are already advancing towards reducing emissions and scaling up renewable energy sources.

The alignment of the Gulf states with these global climate objectives and their participation in shaping the discourse augments their influence and sets a tangible framework for integrating sustainability into the economic and cultural fabric of the region in the next quarter century.

2. The West and the ‘rest’

The geopolitical dynamic is notably shifting towards the Global South, highlighting a redistribution of economic power and influence from traditional Western centres to emerging economies across the world. The recent expansion of BRICS — including Saudi Arabia, the UAE, Egypt — serves as a testament to this shift.

With the inclusion of the ‘Big Three’ Arab economies, BRICS now encompasses 45% of the global population and 28% of the world's economy, with its members contributing 44% of global crude oil production.

Joining BRICS propels the Arab economic renaissance by enabling access to vast markets and investment opportunities, promoting industrial diversification, and enhancing technological exchanges. It strengthens the Arab states' positions in global economic discussions, fostering partnerships that support sustainable development and economic reform. This strategic alignment allows for a more diversified, innovation-driven economy in the Arab world, crucial for its long-term growth and global integration.

3. The interest rate rebalancing act

The recent trend of mean reversions in interest rates is an inflection point for global economies. After years of historically low rates, the upward adjustment post COVID-19 is recalibrating investment landscapes and financial strategies.

This is a double-edged sword for the Arab economic renaissance. On one hand, higher rates challenge the affordability of borrowing, potentially slowing down speculative investments and cooling overheated market segments. On the other, they create a fertile ground for enhancing domestic savings rates, making local financial systems more robust. Moreover, by attracting foreign capital seeking higher returns, Arab economies can fund critical infrastructure and innovation projects essential for sustainable growth.

For the UAE, Saudi Arabia and Egypt to navigate this landscape, they will need to fine-tune their monetary policies and continue diversifying economic activities to cement their financial resilience.

4. Redefining global trade dynamics

The Arab world is strategically positioned at the crossroads between East and West, making its role in redefining global trade routes increasingly significant. With the modernization of infrastructure and a push towards economic diversification, the ‘Big Three’ economies are transforming into hubs that facilitate the flow of goods, services and capital across continents.

Egypt is deliberating the further development of the Suez Canal, a move that could allow for higher volumes of shipping and prevent blockages from halting traffic. Additionally, at the 2023 G20 summit, member states announced their intention to form a new India-Middle East-Europe Economic Corridor (IMEC) which expects to energize economic development through improved connectivity and economic integration between Asia, the Gulf and Europe.

These efforts collectively contribute to the renaissance of the Arab economy by leveraging its geographic and strategic advantages to redefine its role and influence in global trade.

5. The AI revolution

With forecasts suggesting Artificial Intelligence's potential to inject over $300 billion into the Middle East's GDP by 2031, regional businesses are significantly investing in new technologies, buoyed by governmental backing as pioneering adopters. For example, the Artificial Intelligence and Advanced Technology Council (AIATC) established by His Highness Sheikh Mohamed bin Zayed Al Nahyan, the President of the UAE, launched MGX, a technology investment company to enable the advancement and deployment of leading-edge technologies intended to improve the lives of current and future generations.

By integrating AI into sectors such as finance, tourism and energy, the region is poised to address complex challenges. These range from optimizing water resources to enhancing healthcare delivery, thus ensuring sustainable development while charting the path for an Arab economic renaissance. Notably, Saudi Arabia’s government plans to create a fund of about $40 billion to invest in AI, in addition to supporting a variety of tech start-ups associated with AI, including chip makers and large-scale data centres.

The next quarter century is poised to be a defining chapter in the global economic narrative, showcasing the region's unparalleled potential for sustainable development. The once nascent desert landscape, a symbol of ambitious beginnings, now readies itself to forge a future marked by resilience and innovation.

In this renaissance, Arab nations are not just participating in the global economy, but leading it from the front.

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Experts outline a promising future for the GCC hospitality sector, as the UAE market is forecasted to exceed US$7bn by 2026

ATM

Dubai offers 150,000 hotel rooms, surpassing the capacity of destinations such as London, New York City and Bangkok. Riyadh has recorded a 134% growth in hotel supply, with 28,465 rooms, and Doha has doubled its room offering in the past decade.

DUBAI, UNITED ARAB EMIRATES – Recent data from global research companies indicates a bright future for the GCC hospitality industry, with insights from Deloitte and STR demonstrating sustained growth as tourism continues to be a key priority for regional governments. The upcoming edition of Arabian Travel Market (ATM), a premier global event in travel and tourism, will serve as a pivotal gathering for hospitality stakeholders when it takes place from 6 to 9 May at the Dubai World Trade Centre .

According to Deloitte, Dubai is leading the regional hospitality markets with a strong outlook for 2024. The city now offers more hotel rooms than major capitals such as London, New York City and Bangkok, and as of this month, Dubai has a hotel room capacity of over 150,000.

Data from the Dubai Department of Economy and Tourism (DET) shows that the city welcomed 17.15 million overnight visitors during 2023, with the average length of stay also increasing. According to Deloitte, occupancy peaked at 88% in February. Elsewhere in the region, STR figures show that Riyadh is leading the way in terms of hotel supply growth, offering an additional 28,465 rooms, a 134% increase. Meanwhile, Doha has doubled its hotel inventory over the past decade, with a current supply of 39,968 rooms.

“As the hospitality landscape in the GCC region continues to evolve, the data paints a compelling picture of growth and opportunity. ATM 2024 will feature a wide range of hospitality brands from around the world, and we are pleased to report that there has been a 21% increase in exhibition space dedicated to hotel brands this year, demonstrating strong interest and demand, ” said Danielle Curtis , Exhibition Director ME, Arabian Travel Market.

Curtis added: “IHG Resorts is the official hotel partner for ATM 2024, and this year’s edition is set to welcome back some of the most respected brands in the hospitality industry, including Four Seasons Hotels, Rosewood Hotels and Resorts , and the Shangri-La Group . It’s worth noting that the number of hospitality brands showcased at ATM has increased by 12% with a good selection of well-known international and regional brands. With so many world-class brands in attendance across all categories of luxury, upper-midscale and midscale, ATM 2024 promises an enriching experience for all attending.”

ATM

Several new European hotel brands, including Ethno Belek in Turkey and Buff Medical Resort in Germany, will exhibit at ATM for the first time. European Voyages , which specialises in tours, transfers, and private jets, will also mark its debut appearance. There has been a notable surge in exhibitor participation from Italy and Turkey, reflecting a growing interest from these regions in reaching the lucrative Middle East tourism market.

Attendees at ATM 2024 will learn the latest trends from hospitality industry leaders during a series of summits and panel discussions throughout the course of the week. These include the “Frameworks for Tourism Investment” session, which will mark the beginning of the highly-anticipated ATM Market Insights Summit .

Presented by Guy Hutchinson , President, Middle East and Africa, Hilton ; Basmah Al-Mayman , Regional Director Middle East, UNWTO; and Jan Gerrit Koechling , Partner Dubai, UAE of Roland Berger , this session will take place on the event’s main stage, the Global Stage. Attendees can expect to gain invaluable insights on how to cater to new markets, maintain market share and identify new business opportunities. Elsewhere, the “Trends Shaping the Future of Hospitality in the Middle East” session will officially open ATM’s new “Future Stage”, formerly the Travel Tech Stage. Providing key updates on the hospitality industry, upcoming trends and current challenges facing the sector, the session will feature senior regional representatives from IHG Hotels & Resorts, Marriot International, Four Seasons Hotels & Resorts, Rotana Hotel Management Corporation PJSC and Banyan Tree Dubai along with hospitality experts from Mastercard and Silkhaus.

“As the Middle East continues its impressive strides forward in the global tourism landscape, IHG Hotels & Resorts is honoured and proud to be a strategic partner to multiple governments, tourism investors, industry stakeholders, and our customers across the region. As the official Hotel Partner of the Arabian Travel Market 2024, we look forward to engaging with industry leaders, peers and colleagues.  ATM remains an unrivalled platform for dialogue, debate, networking, and knowledge-sharing as the regional industry’s legacy travel trade event,” said Haitham Mattar , Managing Director, India, Middle East & Africa, IHG.

The 31st edition of Arabian Travel Market (ATM) will focus on the theme: “Empowering Innovation: Transforming Travel Through Entrepreneurship” . This year’s event will feature a wide portfolio of exhibitors from the fields of aviation, accommodation, hospitality, attractions, technology and more, ATM 2024 will explore how innovators in the travel and tourism space are working to attract greater levels of funding to further increase the sector’s overall contribution to global GDP.

Held in conjunction with Dubai World Trade Centre, ATM 2024’s strategic partners include the Dubai Department of Economy and Tourism (DET), Destination Partner; Emirates , Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner, Al Rais Travel , Official DMC Partner. STA is the Global Travel Partner for ATM 2024.

Theodore Koumelis

Theodore Koumelis

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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ACI Europe Annual Congress & General Assembly 2024

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Hyatt reveals survey findings on the hotel stay needs of neurodivergent travelers

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Delta Board of Directors welcomes Maria Black and Willie Chiang as newest members

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New MMGY global study casts on the complexity of travel for families with neurodicerse children

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Etihad’s A380 loves New York

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CHTA opens applications for the Young Leaders Forum: Shaping tomorrow’s hospitality innovators

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National Travel selects Sabre distribution network to help better serve Federal Government Agencies

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Marriott International signs agreement with NEOM to bring the Ritz-Carlton Reserve to Trojena, the Mountains of NEOM

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Next Generation security checkpoint screening goes live at Aberdeen International Airport

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Mirai exceeds 5.8 million room nights and $1B TTV in 2023 and targets 20% growth in 2024 through direct hotel sales

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Students Traveling with EF Educational Tours and EF Explore America going cashless through partnership with Till Financial’s fee-free app and debit card

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Baptiste Caulonque appointed CEO of Pegasus Lodges

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World of Hyatt elevates luxury portfolio by adding more than 700 boutique and luxury hotels and villas from Mr & Mrs Smith

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Iain Andrew joins QuadLabs board as the Chairman and non-executive director April 25, 2024

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Gulf Air introduces Guangzhou and Shanghai as its latest destinations

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Oceania Cruises debuts new Mediterranean sailings for 2025

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ACC Aviation has extended the exclusive marketing partnership with Freedom II

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Secretary General advocates for the rule of international aviation law 

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Avianca Airlines renews “Business Class” experience in Europe and Americas

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Paradies Lagardère continues commitment to the communities it serves

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Grand Hyatt Atlanta, in Buckhead unveils multi-phased 2024 renovation

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Europalco transforms Portugal’s biggest venue into a spectacular sound show

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Meeting & Event Barometer 2023/24: Ongoing upward trend in the German events market

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Global Hotel Alliance’s report reveals what travellers want most from loyalty programmes

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Carnival Cruise Line adds fifth new ship to fleet in 18 months

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SHR expands its Global Advisory Board, uniting industry leaders to strengthen innovation in the hospitality industry

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Royal Caribbean Group reports record bookings for First Quarter 2024

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Banyan Group releases 2023 Sustainability Report

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Air Charter Service announces new Head of Swiss office

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Revenues 12.8b and EBIT Adjusted 0.6b for Airbus in the First Quarter of 2024

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Air Serbia has carried a million passengers since the beginning of the year

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UFI announces winners of 2024 Next Generation Leadership grant programme

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Ottawa Tourism and The Hague & Partners celebrate five years of partnership with renewed agreement

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Dangerous FAA amendment would undermine aviation security, delay millions of flyers, set TSA screening back decades

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Hostaway launches Hostaway Capital in partnership with Parafin

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Boeing reports First Quarter results: Revenue of $16.6 billion

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airBaltic launches direct flights from Riga to Ljubljana

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Embassy Suites by Hilton Deerfield Beach Resort & Spa unveils multi-million-dollar property renovation

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Westward Look Resort & Spa announces Ryan Jones as Executive Chef

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Shannon Airport set to reach the 2 million passenger mark by the end of 2024

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CityDNA elects new leadership during “Reality Check!” International Conference

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Icelandair announces Q1 financial results: Revenue increase of 11%, total income USD 259.0 million

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TAAAG – Angola Airlines announces new 5-year contract with AFI KLM E&M on Boeing 777 pool and repair component support

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Jamaican minister Edmund Bartlett challenges youth to be part of tourism

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Paradero Todos Santos appoints new General Property Manager and Wedding Sales Manager

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Record-breaking WTM Africa 2024 signals surging interest in African tourism

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JetBlue elevates seamless living in the sky with Blueprint by JetBlue: A personalized inflight experience

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Villas of Distinction reveals Q1 booking trends

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art’otel opens the doors to its second London property in the heart of the neighborhood of Hoxton, Shoreditch

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Nadia Panasyuk named Vice President of Revenue Strategy at First Hospitality

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Hilton Grand Vacations unveils 2024 Brand Ambassadors to headline exclusive member experiences

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Rethinking wellness travel: the rise of active well-being

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Alvar: Newest luxury community delivers first residences at Quivira Los Cabos

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The Moore opens in Miami

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U.K. travellers lead the world in early 2025 holiday bookings

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BeCause partners with WTTC to advance more sustainable hotel operations

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airBaltic introduces additional pop-up flights for Summer

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Le Petit Hôtel Notre-Dame to open in Summer 2024 in Montreal

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HOTEL de LEN becomes the first hotel in Cortina to obtain ClimaHotel Certification

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G Adventures expands “Jane Goodall Collection” in honour of renowned environmentalist’s 90th birthday 

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CEIR releases 2024 CEIR Index Report, continued growth forecast through 2026

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The Ritz-Carlton Residences, Estero Bay reveal penthouse collection

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Jannah Lamu, the new creation of Anna Trzebinski, is now open to guests

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U.S. hotel development kicks off Q1 2024 with growth and record-highs

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Accelerating airports’ climate action with ICAO

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AI and booking systems top priorities for travel tech stacks

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Hilton reports First Quarter results: Adjusted EBITDA was $750m., 29,800 new rooms approved for development

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Valuedynamx partnership with Expedia Group drives 20% growth

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Daniela Victoria promoted to Director of Sales ay luxury Anguilla resort Malliouhana

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Knight Frank: 320,000 new hotel rooms expected in Saudi Arabia by 2030

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Wizz Air partners with InterLnkd to launch intelligent shopping platform

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BEONx secures NextGenerationEU funding for Digital Transformation

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Routes Europe officially handed over to 2025 hosts

iVector

intuitive launches most advanced version of iVector: extending enterprise power across the travel industry

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Hilton announces 2023 Americas Development Award winners

jetBlue

JetBlue announces first Quarter 2024 results

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Autograph Collection Hotels announces the opening of Hacienda del Mar Los Cabos, Autograph Collection

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La Concha Key West announces Lilian Garapan as Director of Food & Beverage

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ITM “Pulse Check” highlights current concerns for travel buyers

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The Travel & Adventure Show Series concludes the 2024 season with a record-breaking year and successful new market launch

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ONYX Hospitality Group runs UK sales mission to strengthen travel industry partnerships

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Nikki Beach Global, evolves into Nikki Beach Hospitality Group ahead of the 2024 Summer season

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Former Navan CRO returns as CEO of Navan Travel and Amy Butte of Sabre Fame joins Board

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Latest Booking.com sustainable travel data reveals ongoing challenges for consumers

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Budapest Airport named Overall Winner at Routes Europe 2024 Awards

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How visiting a spiritual retreat can transform your life from stress to Zen

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Hilton expands Guadalajara portfolio with signing of Canopy by Hilton Guadalajara

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Quicktext announces partnership with Mob Hotel Group

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The contribution of tourism to the Greek economy, 2019-2023

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IAEE launches CEM Fellows Program

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AHLA: DOL overtime rule will hurt hotels and limit employee opportunities

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New Newcastle Aspire Lounge marks a world first in airport hospitality

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Diamonds Leisure Beach & Golf Resort, Kenya to host World Travel Awards Africa Ceremony 2024

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TUI Care Foundation launches new Destination Zero Waste Programme in Tunisia

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“Wonder Italy” motorcycle trip to discover the most beautiful villages in Sicily

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Volotea inaugurates its 20th base at Brest Bretagne Airport

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The Resident Edinburgh appoints General Manager

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ITA Airways: Direct flights from Rome Fiumicino to Africa and the Middle East in the 2024 summer season

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Canada hotels record first transient occupancy increase in four months

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Budapest Airport sees Xi’an return to route map

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Pleasant Holidays, Journese add Poland, expanding Europe portfolio with hotels, flights and private tour options

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Weekender chooses Mews to help fuel their rapid US growth

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HSMAI takes commercial strategy to the next level with commercial effectiveness organizational assessment

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Construction begins on Royal Caribbean’s first Royal Beach Club

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Chris Phillips promoted to Chief Commercial Officer at ATPCO

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Ιndustry leaders gathered in Kigali for the UFI Middle East & Africa Conference

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FPNA rebrands to Aruba Conservation Foundation

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Royal Caribbean Group shares comprehensive update on its decarbonization journey

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A United Vision for Nature – “Nature Positive” report marks new collaborative era in Travel & Tourism

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Bluecode and Ant International enter partnership to allow in-app payments from Bluecode’s network of apps in Europe to Alipay+ global merchants

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travel trends uae

Travel Unpacked: Emirates' autism-friendly flights and trending summer destinations

W hat type of summer holiday are you craving? Perhaps you want to party in India or maybe you prefer to explore dark histories in Edinburgh ? Either way, Pinterest has shared plenty of inspiration via its Summer 2024 Travel Trends Report.

In Dubai, Emirates is working to make flying more inclusive for travellers with neurodivergent children, and Beond Airlines is launching new flights between the city and Zurich.

Here's a round-up of recent travel and tourism news – in case you missed it.

Emirates Airline guides families through an autism-friendly route at Dubai Airport

Emirates Airline is taking steps to make flying easier for families with neurodivergent children.

The Dubai airline hosted a familiarisation flight including a check-in experience as part of its commitment to help children with autism and other disorders navigate the airport.

The experience included 30 children and their caregivers who went through the motions at Terminal 3 of Dubai International Airport using a dedicated Autism Friendly Route. This included access to priority lanes at check-in and passport control and fast-track lanes at security. Travellers using the route also get priority boarding.

Emirates check-in staff and specially trained cabin crew were on hand to support the journey.

Flight EK2605 departed DXB at 11.20am and landed back one hour later to give children a short real-life experience of boarding a flight. This included announcements from the captain, in-flight services and the sounds and sights of a real take-off and landing.

A recent study by the International Board of Credentialing and Continuing Education Standards found that 93 per cent of families with neurodiverse children would take more flights if there were more autism-certified options. Currently, only 13 per cent of families with neurodiverse children surveyed take family holidays because flying is too stressful and triggering for the children’s heightened sensory responses.

Goa, Philippines and Okinawa in Pinterest's trending 2024 summer destinations

Used by millions for travel inspiration, Pinterest has revealed its 2024 summer travel trends report, detailing the types of trips people are looking to take this year and where they want to go.

The social media platform has more than one billion annual travel-related searches and eight out of 10 users employ the app to curate the perfect summer holiday.

In 2024, wellness travel, adventure tours, solo trips and off-the-beaten path experiences top Pinterest users' wishlists. Nature travel and visits to mysterious destinations are also high on travellers' to-do lists. Budget-friendly trips are also in fashion, with Gen Z hoping to forge deeper connections with friends through intimate but non-expensive road trips.

But where are people going for these types of holidays? When it comes to adventure travel, safaris in Tanzania and nature exploration in the Philippines are trending in 2024.

Quiet travel – think digital detoxes, wellness escapes and solo trips – are also on the up with the English countryside and Japan's Okinawa the top trending destinations for serene-minded explorers this summer.

Machu Picchu and Edinburgh are trending destinations for travellers seeking mystery and cultural immersion while Canada's Jasper is on the up for road trips. When it comes to experiential travel, Pinterest's 2024 summer travel trends report found a 340 per cent rise in travel searches for London lifestyle, a 320 per cent rise for South African Food, a 300 per cent rise for Santorini and a 270 per cent rise for Goa nightlife.

Beond launches private jet flights from Dubai to Zurich

The world’s first premium leisure airline is launching flights from Dubai to Zurich.

Beond Airlines aim to offer travellers an experience that is more akin to flying by private jet than premium or business-class travel on legacy airlines.

It will begin direct flights from Al Maktoum International Airport to Zurich on May 3, with two services per week. The new route comes after the airline launched flights between Dubai and the Maldives earlier this month.

Every passenger flying with Beond is a premium traveller, thanks to the aircraft’s all-business seat configuration. Designed to offer a private-jet-like journey, Beond’s cabins have 44 stylish seats that all become lie-flat beds.

“Linking Zurich with Dubai reflects our vision to enhance our network in alignment with our passengers' preferences,” said Tero Taskila, chief executive and chairman of Beond.

“Europe's interest in Dubai as a leading resort and tourism hub is met with equal enthusiasm by those in Dubai for Europe’s unparalleled cultural, shopping and leisure offerings.”

Starting in July, the airline will also become the first in the world to offer travellers Apple Vision Pro headsets on flights. Loaded with films, games and more, they are designed to transform the in-flight entertainment experience.

Six Senses makes its debut in Japan

Six Senses Hotels, Resorts and Spas has made its debut in Japan.

Six Senses Kyoto opened its doors on Tuesday in the historic Japanese city. It's the first hotel in the land of the rising sun for the luxury hotel group famed for its sustainability and wellness offerings.

Located in the heart of Japan's ancient capital, the stunning property has been inspired by the city's golden age of art and culture, with beautiful artworks, graphics and design pieces visible throughout the hotel. In the 81 guest rooms and suites, travellers can escape the bustle of the city in a well-designed sanctuary and take advantage of Sleep with Six Senses – the hotel group's signature programme designed to enhance slumber. Personalised sleep consultations are on hand for guests looking to boost their downtime and treatments include nutritional guidance and meditation.

The hotel's luxury spa is inspired by Kyoto's Zen philosophy and every visitor has the option to undergo a wellness screening, where experts will provide them with key biomarkers before offering personalised recommendations. And when it comes to dining, travellers can enjoy a journey through the ancient Japanese calendar – with seasonality a focus.

Philippines is one of Pinterest's trending summer destinations for 2024. Photo: Unsplash / Alexey Turenkov

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