newfoundland tourism statistics 2019

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Newfoundland and Labrador’s tourism sector will benefit from strengthened tools and supports 

From: Atlantic Canada Opportunities Agency

News release

The COVID-19 pandemic has had an undeniable impact on Canada’s tourism sector. Despite the challenges, tourism businesses and organizations have shown strength and versatility and have been hard at work to prepare to welcome back tourists by creating safe, diverse products for visitors from around the world, and across Canada.

The Government of Canada continues to support the tourism sector for a strong recovery and future growth

May 31, 2022 · St. John’s, Newfoundland and Labrador · Atlantic Canada Opportunities Agency  (ACOA)

Government boost for tourism

Today, the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA, announced a $325,000 contribution from ACOA’s Business Development Program (BDP) for Hospitality Newfoundland and Labrador (HNL). This investment will support the organization in delivering strategic initiatives to help tourism operators across the province attract and safely serve visitors as the sector recovers from the pandemic.

This support will allow HNL to focus on advancing its priorities through engaged membership, strategic advocacy, and government relations; strong industry communications and consultation; relevant professional development opportunities; and organizational excellence and sustainability to ensure it remains a resilient association to serve its members.

Today’s announcement demonstrates the Government of Canada’s commitment to supporting the tourism sector, keeping safety as the top priority, while ensuring businesses get the help they need to quickly bounce back and thrive.

“As we celebrate Tourism Week in Canada, we’re acknowledging the resilience and determination of our tourism sector. As the economy reopens and people begin travelling again, things are looking brighter for the sector. Atlantic Canada has so much beauty in its varied geography and brilliant cultural diversity. With the support announced today, Newfoundland and Labrador will be better positioned to unlock the region’s great potential, embrace the upcoming tourism season, and show visitors an unforgettable time.” -        The Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA “Developing and enhancing the tourism sector is essential to the future success of the Newfoundland and Labrador economy. As the industry association for tourism businesses, we bring operators and our public and private partners together to make the ground fertile for tourism to flourish. This investment will help the tourism industry plan for the future and identify opportunities for growth to ensure Newfoundland and Labrador remains a destination of choice for visitors for years to come.” -            Brenda O’Reilly, Chair of Hospitality Newfoundland and Labrador.

Quick facts

The tourism sector is a key contributor to the Canadian economy. In 2019, tourism generated over $104 billion in revenue and directly employed 692,000 people, including those in underrepresented groups like women, students, racialized people, and Indigenous populations.

Hospitality Newfoundland and Labrador (HNL) is a non-profit membership association that leads, supports, and enhances the tourism sector in Newfoundland and Labrador.

Established in 1983, HNL represents the interests of more than 2,600 tourism-related businesses across the province and is the largest industry association in Newfoundland and Labrador with eight full-time staff and a twelve-member volunteer Board of Directors.

Tourism Week in Canada is May 29 to June 4, 2022.

Associated links

• Business Development Program

Hospitality Newfoundland and Labrador

Marianne Blondin

Press Secretary

Office of the Minister of Official Languages and of the

Atlantic Canada Opportunities Agency

[email protected]

Paul McGrath

Director of Communications

709-689-5731

[email protected]

Greg Howard

Director, Advocacy, Research and Communications

709-722-2000 ext 231

[email protected]

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Parks & Outdoors

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Visitors to national parks and heritage sites in Newfoundland and Labrador 2011-2019

Number of visitors to national parks and heritage sites in newfoundland and labrador, canada from 2011 to 2019*.

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August 2019

2010/11 to 2018/19

a fiscal year runs from April 1 to March 31.

*Includes national parks, reserves, national marine conservation areas, national historic sites and other designations. Data prior to 2018/19 came from previous reports. Adapted from Statistics Canada, Parks Canada Attendance 2010-11 to 2018-19, page 2-3, 2010/11 to 2018/19. This does not constitute an endorsement by Statistics Canada of this product.

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NL Tourism at a Glance

The infographics on this page are intended for public use, and are based on data from the provincial Department of Tourism, Culture, Industry & Innovation . We ask that you attribute Hospitality Newfoundland and Labrador if the images are reused.

Tourism Drives Business in NL

Employment in Tourism Industries

Tourism Spending & Visitation

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Newfoundland and Labrador Statistics Agency (NLSA)

NLSA is part of the Economics and Statistics branch of the Department of Finance. We are the central statistical agency for the Government of Newfoundland & Labrador, and the provincial focal point for Statistics Canada.

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While N.L. tourism operators see a surge in business, pandemic problems remain

Numbers are exceeding pre-pandemic levels, say operators, but other issues are hurting business, social sharing.

Tourism season is booming in Newfoundland and Labrador once again, with some operators saying they are busier now than before the pandemic.

But pandemic-related problems are still plaguing the industry as car rental shortages, COVID-19 outbreaks and flight cancellations are causing headaches for many involved.

Marieke Gow, manager of Twine Loft Dining and Artisan Inn and Vacation Homes in Trinity, said Wednesday that business so far this is summer is exceeding even pre-pandemic levels, and it's a relief. 

"Everyone is kind of running on full cylinders right now, trying to keep up with the volume of the interest. We have a combination of a lot of guests checking in that booked these trips back in 2019 and rearranging their trips for years," Gow said.

"In addition to that, we have the new cycle of tourists plus all the Newfoundlanders who kind of discovered staycationing over the past two years of the pandemic. I haven't really seen that trend die off either."

Kimberley Orren, owner of Fishing for Success in Petty Harbour, said she's seeing the same situation. Numbers are way up and she's even having to turn away some business because of how busy things are. 

"That's disappointing, too, because you'd like to be able to provide the experience for everyone," she said. 

Travel problems

With people beginning to vacation again, travel industries are struggling to keep up with the surge. 

Cancelled flights equated to lost bookings for Orren at the beginning of the season. A challenge in finding rental vehicles prompted others to postpone trips and their bookings with her company, she said. 

"Those 24-hour backups and delays were trickling down to us, which are a little more difficult for us to try to adjust," said Orren. 

"If you're providing an experience in fishing — which we all know the food fishery is just a Saturday, Sunday, Monday experience — if they miss that window then they've got four more days to wait and then sometimes you can't reschedule them."

Gow said a good chunk of customers from outside Newfoundland have been choosing to drive themselves to the island due to the lack of available rentals. 

"I've spoken to a lot of people who are renting their vehicles in Nova Scotia, paying for them to be brought over on the ferry, so that they can drive around Newfoundland," she said. 

"It's definitely been a huge challenge and we've moved to a system where people have to check off that they have access to a vehicle before they can actually book accommodations because we wanted to avoid a situation where people were holding accommodations, hoping to get a vehicle and then having to cancel last minute."

Airport taxis

It's not only a shortage of rental cars that's throwing a wrench into people's Newfoundland and Labrador travel plans.

A planeload of passengers arrived at the airport in St. John's on Saturday night to find there were no taxis outside waiting for them.

Lisa Bragg, business development and marketing director for the St. John's International Airport Authority, said the taxi shortage has been an off and on problem through the pandemic.

She said the airport welcomes any kind of public feedback in an attempt to make things better for passengers. 

"During the pandemic we lost a dispatcher, which is a really important role curbside that directs the traffic … and really keeping control on things," said Bragg. 

"We have a dispatcher back now with our taxi partner, five days a week during peak times. It's not currently extending into that mid-morning hour, especially when there's delays experienced, but we're working on it."

• N.L. tourism bounces back, but recovery still cramped by COVID-19
• High fuel costs threaten plans for a bumper tourist season in Newfoundland

Bragg said businesses, including cab companies, are still facing staffing shortages.

"We're trying. We have a great relationship with our taxi partner but sometimes we're not where we need to be," she said.

"We recognize it, we own it and we're trying to get better."

Read more from CBC Newfoundland and Labrador

With files from The St. John's Morning Show and On The Go

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Chart 1 Share of jobs in tourism industries, 2019

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19 of the most surprising statistics about tourism

I t’s World Tourism Day, a time – these days – for much pontificating about sustainability and the impact of travel upon the planet. Instead, we’re going to take a look at some of the more surprisingly facts about the tourism industry. It’s all perfect fodder for your next pub quiz. 

Aviation accounts for just 2 per cent of global carbon emissions

But first, a word on sustainability. Alongside giving up meat, taking fewer flights is usually billed as the best way for individuals to cut their carbon footprint, and with the recent “flight shaming” trend, it can feel like we’re being collectively bullied to stay on the ground. All of which might lead one to assume that aviation accounts for a considerable chunk of global emissions. The actual figure, therefore, may be smaller than you’d imagine. In 2022 aviation, when the industry reached 80 per cent of pre-pandemic levels, it accounted for just 2 per cent of global carbon emissions. 

By 2030, one in four tourists will be Chinese

A few years ago, the China Outbound Tourism Research Institute (COTRI) predicted that overseas trips by the country’s residents would increase from 145m a year to more than 400m by 2030. In other words, it would account for around a quarter of international tourism. The pandemic put the brakes on such staggering growth, but expect things to start picking up again – fast. 

Saudi Arabia wants to surpass France as a holiday destination

Speaking of 2030, that is the year when Saudi Arabia wants to start welcoming 100m annual visitors – more than the record 91.1m France, the world’s most visited country, welcomed in 2019. It’s all part of Vision 2030, the state’s grand plan to jettison its overreliance on oil. Central to that plan will be the launch of Riyadh Air, to take on the likes of Emirates, the construction of a vast new airport designed to accommodate up to 120m annual passengers, and the creation of two new coastal “cities” – Amaala and Neom – to lure sunseekers . 

France’s number two tourist town?

Paris is number one – naturellement. But number two isn’t Bordeaux, Nice or Marseille. It’s Lourdes, a town of 13,000 residents that manages to attract 6m visitors every year thanks to the apparitions of a peasant girl called Bernadette. It has 279 hotels to choose from, according to Booking.com – only the French capital has more.

Only 0.07 per cent of the world’s population have been to Antarctica

You get that rough figure if you divide the number of people who visit Antarctica each year (100,000) by the number of people born each year (140m). But even fewer have been to the least visited country on Earth, Tuvalu – just 0.0026% of us (or 3,700 people a year). 

More Britons visit the Canary Islands each year than Italy

Lying on a hot volcanic rock? It’s better than Rome, Florence, Venice, Tuscany, the Dolomites, the Cinque Terre and the Amalfi Coast rolled into one. That’s according to official figures which show that around 5m of us go to the Canaries each year, compared with the 4.1m who visit Italy.

The biggest hotel on Earth is not in Las Vegas

Twelve of the world’s 20 largest hotels, in terms of total rooms, are found in Sin City. But number one, the First World Hotel (which has a staggering 7,351 rooms), is somewhere rather more obscure. The Genting Highlands of Malaysia. It will soon lose the record, however. The US$3.5 billion Abraj Kudai in Mecca, under construction since 2015, will have 10,000 rooms.  

And Macau makes more money from gambling tourists than Las Vegas

Another win for Asia. Macau has earned a reputation as the “Monte Carlo of the Orient”. Chinese games – like Fan Tan , a version of roulette – traditionally dominated its casinos, but the last 20 years have seen a move to embrace the many western-style ways of parting the punter from their money – to the extent that, in 2007, Macao overtook the Las Vegas Strip on gambling revenues. 

Which is the most luxurious place on Earth?

What – or where – is the most luxurious place on earth? New York? Dubai? Abu Dhabi? Obviously, the answer depends on how you are defining “luxurious”. But if the key metric is “city with the greatest number of five-star hotels”, then the identity of the most gleaming metropolis may surprise you. It used to be London, but as of earlier this month, and the release of the 2023 edition of jet-set bible the Forbes Travel Guide , the place in focus is – again – Macau. Said chic dot on the map of the Far East now boasts 22 hotels in the uppermost bracket.

Inverness is more popular than Stratford-upon-Avon

With its Shakespeare connections, surely Stratford-upon-Avon welcomes more tourists than plucky little Inverness? Not so, according to VisitBritain. London is number one, by a mile (21.7m overnight visitors in 2019, the last “normal” year), followed by Edinburgh (2.2m), Manchester (1.6m) and Birmingham (1.1m). Stratford lags way down in 17th, with 271,000 arrivals, just below Inverness (which, we assume, is used by many as a launch pad for jaunts around the Highlands).

And Reading trumps Windsor

Both are in Berkshire, but only one can boast the largest inhabited castle on the planet, Britain’s branch of Legoland, and a picturesque riverside racecourse. Yet it is Reading that makes VisitBritain’s top 20 (237,000 visitors in 2019) at the expense of Windsor. 

The Maldives really needs your money

The value of tourism to the Maldivian economy is more than US$2bn – or 32.5 per cent of its GDP. Only one destination (hello again Macau) is more reliant on your money . Needless to say, the last few years have been a struggle. 

Tourists outnumber locals by 7,853 to 1 in the Vatican City

The Vatican City has just 764 permanent inhabitants, measures a titchy 0.2 square miles, and receives – according to some sources – 6m visitors a year. That’s 7,853 tourists per resident or 31.58m per square mile.  

Bangladesh is the world’s least touristy country

At the other end of the scale is Bangladesh. With a population of 169.8m but only 323,000 annual visitors, it welcomes just 0.002 tourists per resident per year, making it perhaps the least touristy country on Earth.

Iran has 25 World Heritage Sites

This won’t surprise anyone who has been there – it’s a fascinating place packed with history (though currently off-limits, according to the Foreign Office). But those who don’t know it well might raise an eyebrow to learn that it trumps the likes of Japan, the US and Greece when it comes to World Heritage Sites . 

Bicester Village is almost as popular as Buckingham Palace

Among Chinese visitors that is. Travellers from the world’s most populous country have some other curious destinations on their wishlist . Around 150,000 visit Trier every year, for example, making it the most sought-after German destination among Chinese globetrotters. Why? It is the birthplace of Karl Marx, of course. And Montargis, a small town south of Paris, is also inexplicably popular. That’s because hundreds of young Chinese scholars studied there in the early part of the 20th century, including many future stars of China’s Communist Party. 

English really is the global language

Thanks to a combination of empire, mass tourism and invasive Western culture, English really is the global language. According to David Crystal’s book English as a Global Language, at least half the population of 45 countries speak it. There are also just 13 countries where fewer than 10 per cent of the population speak English, including China, Colombia, Brazil and Russia. 

16 of the world’s 30 busiest airports are American

A combination of international travel slowdown and America’s ravenous appetite for flying meant that in 2022, 16 of the world’s 30 busiest airports (in terms of total passenger numbers) were on US soil. Number one, as it has been each year since 1998 (except for 2020, when it was temporarily unseated by Guangzhou Baiyun International Airport), was Hartsfield–Jackson Atlanta International Airport (93.7m passengers for 2022). 

Albania is already welcoming more tourists than in 2019

The pandemic saw tourism slump across the planet, but some countries have recovered far quicker than others. They include Turkey, the fourth most visited country in 2022 (50.5m overseas arrivals, a shade under its 2019 figure of 51.2m), the UAE (22.7m arrivals in 2022 vs 21.6m in 2019) and, perfect for budget sunshine, Albania (6.7m arrivals in 2022 vs 6.1m in 2019). 

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